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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

☒			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2022

Or

☐			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from          to

Commission File Number: 001-40477

Better Choice Company Inc.

(Exact name of registrant as specified in its charter)

Delaware			83-4284557
(State or other jurisdiction of incorporation or organization)			(I.R.S. Employer Identification No.)

12400 Race Track Road

Tampa, Florida 33626    

(Address of Principal Executive Offices) (Zip Code)

_______________________________________________

(Registrant’s Telephone Number, Including Area Code): (212) 896-1254

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class			Trading Symbol(s)			Name of Each Exchange on which Registered
Common Stock, $0.001 par value share			BTTR			NYSE American

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by checkmark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by checkmark whether the registrant is a large accelerated filer, accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

☐

Accelerated filer

☐

Non-accelerated filer

☒

Smaller reporting company

☒

Emerging growth company

☐

If an emerging growth company, indicate by a check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by a check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes ☐ No ☒

The number of shares outstanding of each of the registrant’s classes of common stock as of the latest practicable date was: 29,364,712 shares of $0.001 par value common stock outstanding as of May 10, 2022.

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Better Choice Company Inc.

Table of Contents

Item						Page
			PART I – FINANCIAL INFORMATION
1.			Financial Statements			4
2.			Management’s Discussion and Analysis of Financial Condition and Results of Operations			15
3.			Quantitative and Qualitative Disclosures About Market Risk			20
4.			Controls and Procedures			21
			PART II – OTHER INFORMATION
1.			Legal Proceedings			21
1A.			Risk Factors			21
2.			Unregistered Sales of Equity Securities and Use of Proceeds			21
3.			Defaults Upon Senior Securities			21
4.			Mine Safety Disclosures			21
5.			Other Information			21
6.			Exhibits			21
			Signatures			24

FORWARD-LOOKING STATEMENTS

This Quarterly Report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q ("Quarterly Report") are “forward-looking statements” for purposes of federal and state securities laws, including statements regarding our expectations and projections regarding future developments, operations and financial conditions, and the continuing impact of the COVID-19 pandemic and geopolitical actions, the threat of cyber attacks and our acquisitions, business strategy and strategic priorities. These statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these terms or other similar expressions, although not all forward-looking statements contain these words. The forward-looking statements in this Quarterly Report are only predictions and are based largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements contained herein include, among others, statements concerning management's expectations about future events, operating plans and performance, the continued effects of the COVID-19 pandemic and geopolitical actions and the threat of cyber attacks, including levels of consumer, business and economic confidence generally, the regulatory environment, litigation, sales and the expected benefits of acquisitions, and such statements are based on the current beliefs and expectations of management, as applicable. These forward-looking statements speak only as of the date of this Quarterly Report and are subject to a number of known and unknown risks, uncertainties, and assumptions. Although we believe the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties. Accordingly, you are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events, changed circumstances, or otherwise. We qualify all of our forward looking statements by these cautionary statements. You should, however, consult further disclosures we make in future filings and public disclosures, including without limitation, our Annual Report on Form 10-K ("Annual Report"), Quarterly Reports on Forms 10-Q, and Current Reports on Forms 8-K.

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Important factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, those summarized below:

•the impact of damage to or interruption of our information technology systems due to cyber-attacks or other circumstances beyond our control

•the impact of the COVID-19 pandemic on the global pet health and wellness industry, our employees, suppliers, customers and end consumers, which could adversely and materially impact our business, financial condition and results of operations;

•business interruptions resulting from geopolitical actions, including war and terrorism;

•our ability to successfully implement our growth strategy;

•failure to achieve growth or manage anticipated growth;

•our ability to achieve or maintain profitability;

•the loss of key members of our senior management team;

•our ability to generate sufficient cash flow or raise capital on acceptable terms to run our operations, service our debt and make necessary capital expenditures;

•our ability to successfully integrate Halo’s and TruPet’s brands;

•our dependence on our subsidiaries for payments, advances and transfers of funds due to our holding company status;

•our ability to successfully develop additional products and services or successfully market and commercialize such products and services;

•competition in our market;

•our ability to attract new and retain existing customers, suppliers, distributors or retail partners;

•allegations that our products cause injury or illness or fail to comply with government regulations;

•our ability to manage our supply chain effectively;

•our or our co-manufacturers’ and suppliers’ ability to comply with legal and regulatory requirements;

•the effect of potential price increases and shortages on the inputs, commodities and ingredients that we require;

•our ability to develop and maintain our brand and brand reputation;

•compliance with data privacy rules;

•our compliance with applicable regulations issued by the U.S. Food and Drug Administration (“FDA”), the U.S. Federal Trade Commission (“FTC”), the U.S. Department of Agriculture (“USDA”), and other federal, state and local regulatory authorities, including those regarding marketing pet food, products and supplements;

•risk of our products being recalled for a variety of reasons, including product defects, packaging safety and inadequate or inaccurate labeling disclosure;

•risk of shifting customer demand in relation to raw pet foods, premium kibble and canned pet food products, and failure to respond to such changes in customer taste quickly and effectively; and

•the other risks identified in this Quarterly Report including, without limitation, Part I, Item 2 “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and Part II, Item 1A “Risk Factors” as such factors may updated from time to time in our other public filings.

NOTE REGARDING TRADEMARKS

We own or have rights to use the trademarks and trade names that we use in conjunction with the operation of our business. Each trademark or trade name of any other company appearing in this Quarterly Report on Form 10-Q is, to our knowledge, owned by such other company. Solely for convenience, our trademarks and trade names referred to in this Quarterly Report on Form 10-Q may appear without the ® or ™ symbols, but those references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights or the right of the applicable licensor to these trademarks and trade names.

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PART I

ITEM 1.    FINANCIAL STATEMENTS

Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Operations

(Dollars in thousands, except share and per share amounts)

									Three Months Ended  March 31,
															2022						2021
Net sales															$	17,014					$	10,830
Cost of goods sold															12,307						6,554
Gross profit															4,707						4,276
Operating expenses:
Selling, general and administrative															7,577						6,889
Share-based compensation															1,091						2,525
Total operating expenses															8,668						9,414
Loss from operations															(3,961)						(5,138)
Other expense:
Interest expense, net															(76)						(835)
Loss on extinguishment of debt															—						(394)
Change in fair value of warrant liabilities															—						(6,483)
Total other expense, net															(76)						(7,712)
Net loss before income taxes															(4,037)						(12,850)
Income tax expense															3						—
Net loss available to common stockholders															$	(4,040)					$	(12,850)
Weighted average number of shares outstanding, basic															29,289,504						9,587,509
Weighted average number of shares outstanding, diluted															29,289,504						9,587,509
Net loss per share available to common stockholders, basic															$	(0.14)					$	(1.38)
Net loss per share available to common stockholders, diluted															$	(0.14)					$	(1.38)

See accompanying notes to the unaudited condensed consolidated financial statements.

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Better Choice Company Inc.

Unaudited Condensed Consolidated Balance Sheets

(Dollars in thousands, except share and per share amounts)

			March 31, 2022						December 31, 2021
Assets
Cash and cash equivalents			$	16,455					$	21,729
Restricted cash			6,963						7,213
Accounts receivable, net			9,716						6,792
Inventories, net			8,284						5,245
Prepaid expenses and other current assets			2,874						2,940
Total Current Assets			44,292						43,919
Fixed assets, net			490						369
Right-of-use assets, operating lease			44						56
Intangible assets, net			11,205						11,586
Goodwill			18,614						18,614
Other assets			101						116
Total Assets			$	74,746					$	74,660
Liabilities & Stockholders’ Equity (Deficit)
Current Liabilities
Accounts payable			$	5,726					$	4,553
Accrued and other liabilities			1,448						1,879
Term loan, net			979						855
Operating lease liability			46						54
Total Current Liabilities			8,199						7,341
Non-current Liabilities
Term loan, net			4,237						4,559
Line of credit, net			7,360						4,856
Deferred tax liability			24						24
Operating lease liability			—						5
Total Non-current Liabilities			11,621						9,444
Total Liabilities			19,820						16,785
Stockholders’ Equity (Deficit)
Common Stock, $0.001 par value, 200,000,000 shares authorized, 29,364,712 and 29,146,367 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively			29						29
Series F Preferred Stock, $0.001 par value, 30,000 shares authorized, 0 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively			—						—
Additional paid-in capital			318,193						317,102
Accumulated deficit			(263,296)						(259,256)
Total Stockholders’ Equity (Deficit)			54,926						57,875
Total Liabilities and Stockholders’ Equity (Deficit)			$	74,746					$	74,660

See accompanying notes to the unaudited condensed consolidated financial statements.

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Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Stockholders’ Equity (Deficit)

(Dollars in thousands except shares)

			Common Stock
			Shares			Amount															Additional Paid-In Capital			Accumulated Deficit			Total Stockholders’ Equity
Balance as of December 31, 2021			29,146,367			$	29														$	317,102		$	(259,256)		$	57,875
Share-based compensation			218,345			—															1,091			—			1,091
Net loss available to common stockholders			—			—															—			(4,040)			(4,040)
Balance as of March 31, 2022			29,364,712			$	29														$	318,193		$	(263,296)		$	54,926

			Common Stock									Series F Convertible Preferred Stock
			Shares			Amount						Shares			Amount						Additional Paid-In Capital			Accumulated Deficit			Total Stockholders’ Deficit
Balance as of December 31, 2020			8,651,400			$	9					21,754			$	—					$	232,530		$	(260,641)		$	(28,102)
Shares and warrants issued pursuant to private placement			546,733			1						—			—						4,071			—			4,072
Share-based compensation			17,537			—						—			—						2,544			—			2,544
Warrant exercises			297,383			—						—			—						1,310			—			1,310
Shares issued to third-party for services			5,000			—						—			—						46			—			46
Warrant modifications			—			—						—									402			(402)			—
Conversion of Series F shares to common stock			1,482,672			1						(4,448)			—						(1)			—			—
Net loss available to common stockholders			—			—						—			—						—			(12,850)			(12,850)
Balance as of March 31, 2021			11,000,725			$	11					17,306			$	—					$	240,902		$	(273,893)		$	(32,980)

See accompanying notes to the unaudited condensed consolidated financial statements.

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Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Cash Flows

(Dollars in thousands)

			Three Months Ended March 31,
			2022						2021
Cash Flow from Operating Activities:
Net loss available to common stockholders			$	(4,040)					$	(12,850)
Adjustments to reconcile net loss to net cash used in operating activities:
Shares and warrants issued to third parties for services			—						46
Depreciation and amortization			409						411
Share-based compensation			1,091						2,544
Change in fair value of warrant liabilities			—						6,483
Payable-in-kind interest expense on notes payable			—						548
Other			237						69
Changes in operating assets and liabilities:
Accounts receivable, net			(2,925)						(2,044)
Inventories, net			(3,260)						287
Prepaid expenses and other assets			81						545
Accounts payable and accrued liabilities			728						1,735
Other			12						(99)
Cash Used in Operating Activities			$	(7,667)					$	(2,325)
Cash Flow from Investing Activities:
Acquisition of property and equipment			$	(150)					$	—
Cash Used in Investing Activities			$	(150)					$	—
Cash Flow from Financing Activities:
Proceeds from shares and warrants issued pursuant to private placement, net			$	—					$	4,012
Proceeds from revolving lines of credit			2,500						5,155
Payments on revolving lines of credit			—						(5,584)
Proceeds from term loan			—						6,000
Payments on term loans			(200)						(8,080)
Cash received for warrant exercises			—						1,310
Debt issuance costs			(7)						(116)
Cash Provided by Financing Activities			$	2,293					$	2,697
Net (decrease) increase in cash and cash equivalents and restricted cash			$	(5,524)					$	372
Total cash and cash equivalents and restricted cash, beginning of period			28,942						3,989
Total cash and cash equivalents and restricted cash, end of period			$	23,418					$	4,361

Supplemental cash flow information:

			Three Months Ended March 31,
			2022						2021
Cash paid during the period for:
Interest			$	67					$	148

See accompanying notes to the unaudited condensed consolidated financial statements.

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Notes to the Condensed Consolidated Financial Statements

(Unaudited)

Note 1 - Nature of business and summary of significant accounting policies

Nature of the business

Better Choice Company Inc. (the "Company") is a pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. The Company has a broad portfolio of pet health and wellness products for dogs and cats sold under its Halo and TruDog brands across multiple forms, including foods, treats, toppers, dental products, chews, grooming products and supplements. The products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. The core products sold under the Halo brand are derived from real whole meat and no rendered meat meal and include non-genetically modified fruits and vegetables. The core products sold under the TruDog brand are made according to the Company's nutritional philosophy of fresh, meat-based nutrition and minimal processing.

Basis of presentation

The Company’s condensed consolidated financial statements are prepared in accordance with the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”) for interim financial reports and accounting principles generally accepted in the United States ("GAAP"). Accordingly, the Condensed Consolidated Balance Sheet as of December 31, 2021 has been derived from the audited consolidated financial statements at that date but does not include all of the information required by GAAP for complete financial statements. Results of operations for interim periods may not be representative of results to be expected for the full year.

These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes in the Company’s Annual Report for the year ended December 31, 2021, filed with the SEC.

Consolidation

The condensed financial statements are presented on a consolidated basis and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.

Use of estimates

The preparation of the condensed financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting periods. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On an ongoing basis, the Company evaluates these assumptions, judgments and estimates. Actual results may differ from these estimates.

In the opinion of management, the condensed consolidated financial statements contain all adjustments necessary for a fair statement of the results of operations for the periods ended March 31, 2022 and 2021, the financial position as of March 31, 2022 and December 31, 2021 and the cash flows for the periods ended March 31, 2022 and 2021.

Summary of significant accounting policies

For additional information, please refer to the most recently filed Annual Report regarding the Company's summary of significant accounting policies.

Advertising

The Company charges advertising costs to expense as incurred and such charges are included in selling, general and administrative ("SG&A") expenses. The Company's advertising expenses consist primarily of online advertising, search costs, email advertising, and radio advertising. In addition, we reimburse our customers and third parties for in store activities and record these costs as advertising expenses. Advertising costs were $2.3 million for the three months ended March 31, 2022 and $2.0 million for the three months ended March 31, 2021, respectively.

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New accounting standards

Issued but not yet adopted

ASU 2016-13 “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments”

In June 2016, the FASB issued ASU 2016-13, a new standard to replace the incurred loss impairment methodology under current GAAP with a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to inform credit loss estimates. The standard is effective for the Company on January 1, 2023, and early adoption is permitted. The Company is currently evaluating the impact the standard will have on its consolidated financial statements and related disclosures, but does not expect the guidance to have a significant impact on the financial statements.

ASU 2020-04 “Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting”

In March 2020, the FASB issued ASU 2020-04, which provides optional expedient and exceptions for applying GAAP to contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. In response to the concerns about structural risks of interbank offered rates (IBORs) and, particularly, the risk of cessation of the London Interbank Offered Rate (LIBOR), regulators in several jurisdictions around the world have undertaken reference rate reform initiatives to identify alternative reference rates that are more observable or transaction based and less susceptible to manipulation. The ASU provides companies with optional guidance to ease the potential accounting burden associated with transitioning away from reference rates that are expected to be discontinued. The ASU can be adopted no later than December 1, 2022 with early adoption permitted. This standard will not have an impact on our consolidated financial statements.

Note 2 - Revenue

The Company records revenue net of discounts, which primarily consist of early pay discounts, general percentage allowances and contractual trade promotions.

The Company excludes sales taxes collected from revenues. Retail-partner based customers are not subject to sales tax.

The Company’s direct-to-consumer ("DTC") loyalty program enables customers to accumulate points based on their spending. A portion of revenue is deferred at the time of sale when points are earned and recognized when the loyalty points are redeemed.

Revenue channels

The Company groups its revenue channels into four categories: E-Commerce, which includes the sale of product to online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; DTC, which includes the sale of product through the Company's website; and International, which includes the sale of product to foreign distribution partners and to select international retailers (transacted in U.S. dollars).

Information about the Company’s net sales by revenue channel is as follows (in thousands):

						Three Months Ended  March 31,
						2022												2021
E-commerce (1)						$	3,824					22		%				$	4,010					37		%
Brick & Mortar (2)						4,334						26		%				1,894						18		%
DTC						1,933						11		%				2,436						22		%
International (3)						6,923						41		%				2,490						23		%
Net Sales						$	17,014					100		%				$	10,830					100		%

(1)The Company's E-Commerce channel includes one customer that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2022 and two customers that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2021. These customers had $2.2 million of net sales during the three months ended March 31, 2022 and an aggregate of $3.7 million of net sales during the three months ended March 31, 2021.

(2)The Company's Brick & Mortar channel includes $1.8 million of net sales from one customer that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2022. None of the Company's Brick & Mortar customers represented greater than 10% of net sales during the three months ended March 31, 2021.

(3)The Company's International channel includes $5.8 million of net sales from one customer in China that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2022. None of the Company's International customers represented greater than 10% of net sales during the three months ended March 31, 2021.

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Note 3 - Inventories

Inventories are summarized as follows (in thousands):

			March 31, 2022						December 31, 2021
Food, treats and supplements			$	7,867					$	4,666
Inventory packaging and supplies			1,087						1,028
Total Inventories			8,954						5,694
Inventory reserve			(670)						(449)
Inventories, net			$	8,284					$	5,245

Note 4 - Prepaid expenses and other current assets

Prepaid expenses and other current assets are summarized as follows (in thousands):

			March 31, 2022						December 31, 2021
Prepaid advertising contract with iHeart (1)			$	2,095					$	2,095
Other prepaid expenses and other current assets (2)			779						845
Total Prepaid expenses and other current assets			$	2,874					$	2,940

(1) On August 28, 2019, the Company entered into a radio advertising agreement with iHeart Media + Entertainment, Inc. and issued 166,667 shares of common stock valued at $3.4 million for future advertising services. The Company issued an additional 20,834 shares valued at $0.1 million on March 5, 2020 pursuant to the agreement. The current portion of the remaining value, reflected above, is the remaining value of services that the Company expects to utilize within the twelve months following the reporting period date, unless the term is extended.

(2) As of March 31, 2022 and December 31, 2021, this amount includes various other prepaid contracts.

Note 5 - Accrued and other liabilities

Accrued and other liabilities consist of the following (in thousands):

			March 31, 2022						December 31, 2021
Accrued taxes			$	104					$	139
Accrued payroll and benefits			738						755
Accrued trade promotions			14						119
Accrued interest			27						25
Deferred revenue			237						225
Other			328						616
Total accrued and other liabilities			$	1,448					$	1,879

Note 6 - Goodwill and intangible assets

Goodwill

Goodwill was $18.6 million as of March 31, 2022 and December 31, 2021, respectively. The Company performed a quantitative assessment for its annual impairment test as of October 1, 2021. Under the quantitative approach, the Company makes various estimates and assumptions to determine the estimated fair value of the reporting unit using a combination of a discounted cash flow model and earnings multiples for guideline public companies. As of March 31, 2022 and December 31, 2021, there was no accumulated impairment loss and no impairment expense related to goodwill and no indicators, events or changes in circumstances that would indicate goodwill was impaired during the period from October 2, 2021 through March 31, 2022.

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Intangible assets

The Company’s intangible assets (in thousands) and related useful lives (in years) are as follows:

															March 31, 2022												December 31, 2021
			Estimated useful life						Gross carrying amount						Accumulated amortization						Net carrying amount						Accumulated amortization						Net carrying amount
Customer relationships			7						$	7,190					$	(2,344)					$	4,846					$	(2,088)					$	5,102
Trade name			15						7,500						(1,141)						6,359						(1,016)						6,484
Total intangible assets									$	14,690					$	(3,485)					$	11,205					$	(3,104)					$	11,586

Amortization expense was $0.4 million for the three months ended March 31, 2022 and 2021, respectively.

The estimated future amortization of intangible assets over the remaining weighted average useful life of 9.3 years is as follows (in thousands):

Remainder of 2022			$	1,145
2023			1,527
2024			1,527
2025			1,527
2026			1,494
Thereafter			3,985
			$	11,205

There were no indicators or impairment of the intangible assets as of March 31, 2022.

Note 7 - Debt

The components of the Company’s debt consist of the following (in thousands):

Dollars in thousands									March 31, 2022												December 31, 2021
			Maturity Date						Amount						Rate						Amount						Rate
Term loan, net			1/6/2024						$	5,216					(1)						$	5,414					(2)
Line of credit, net			1/6/2024						7,360						(1)						4,856						(2)
Total debt									12,576												10,270
Less current portion									979												855
Total long term debt									$	11,597											$	9,415

(1)Interest at a variable rate of the daily Federal Funds Rate plus 285 basis points with an interest rate floor of 2.50% per annum.

(2)Interest at a variable rate of LIBOR plus 250 basis points with an interest rate floor of 2.50% per annum.

Term loans and lines of credit

On January 6, 2021, Halo, Purely for Pets, Inc., a wholly owned subsidiary of Better Choice Company Inc. ("Halo") entered into a credit facility with Old Plank Trail Community Bank, N.A., an affiliate of Wintrust Bank, N.A. (“Wintrust”) consisting of a $6.0 million term loan and a $6.0 million revolving line of credit, each scheduled to mature on January 6, 2024 and each bore interest at a variable rate of LIBOR plus 250 basis points, with an interest rate floor of 2.50% per annum (the "Wintrust Credit Facility"). The Second Wintrust Amendment described below updated the rate at which the Wintrust Credit Facility bears interest to the greater of the daily Federal Funds Rate plus 285 basis points, or the interest rate floor, which remained unchanged. Accrued interest on the Wintrust Credit Facility is payable monthly which commenced on February 1, 2021. Principal payments are required to be made monthly on the term loan commencing February 2021 with a balloon payment upon maturity. The proceeds from the Wintrust Credit Facility were used (i) to repay outstanding principal, interest and fees under the previous revolving line of credit with Citizens Business Bank (the "ABL Facility") and (ii) for general corporate purposes. Debt issuance costs of $0.1 million were incurred related to the Wintrust Credit Facility.

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The Wintrust Credit Facility subjected the Company to certain financial covenants, including the maintenance of a fixed charge coverage ratio of no less than 1.25 to 1.00, tested as of the last day of each fiscal quarter. The numerator in the fixed charge coverage ratio was the operating cash flow of Halo, defined as Halo EBITDA less cash paid for unfinanced Halo capital expenditures, income taxes and dividends. The denominator was fixed charges such as interest expense and principal payments paid or payable on other indebtedness attributable to Halo. As of December 31, 2021, the Company failed to satisfy the fixed charge coverage ratio and entered into a default waiver agreement with Wintrust in which Wintrust waived the existing default through the next testing date, March 31, 2022. In addition, as part of the Second Wintrust Amendment described below, the financial covenants were amended to subject the Company to a minimum liquidity covenant test in lieu of a fixed charge coverage ratio which requires the Company to maintain liquidity, tested on the last day of each fiscal quarter beginning March 31, 2022, of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter.

The Wintrust Credit Facility is secured by a general guaranty and security interest on the assets, including the intellectual property, of the Company and its subsidiaries. The Company has also pledged all of the capital stock of Halo held by the Company as additional collateral. Furthermore, the Wintrust Credit Facility was supported by a collateral pledge by a member of the Company’s board of directors; as a result of the First Wintrust Amendment described below, this collateral pledge was terminated and released.

On August 13, 2021, Halo entered into the first amendment to the Wintrust Credit Facility (the “First Wintrust Amendment”) to increase the revolving line of credit from $6.0 million to $7.5 million. The First Wintrust Amendment also required Halo to secure the credit facility with a pledge of a deposit account in the amount of $7.2 million, which was decreased to $6.9 million on January 1, 2022 and will be further decreased to $6.0 million on January 1, 2023. Additionally, on March 25, 2022, the Company entered into the second amendment to the Wintrust Credit Facility (the "Second Wintrust Amendment") which provided for the release of the Company's Bona Vida subsidiary as a guarantor, an update to the financial covenants as described above and an update to the rate at which the Wintrust Credit Facility bears interest, which is also described above.

As of March 31, 2022, the term loan and line of credit outstanding under the Wintrust Credit Facility were $5.2 million and $7.4 million, respectively, net of debt issuance costs of less than $0.1 million, respectively. As of December 31, 2021, the term loan and line of credit outstanding were $5.4 million and $4.9 million, respectively, net of debt issuance costs of less than $0.1 million, respectively. Debt issuance costs are amortized using the effective interest method. The carrying amount for the Company’s term loan and line of credit approximate fair value as the instruments have variable interest rates that approximate market rates.

As of March 31, 2022, the Company was in compliance with all debt covenant requirements and there were no events of default.

Note 8 - Commitments and contingencies

The Company had no material purchase obligations as of March 31, 2022 or December 31, 2021.

The Company may be involved in legal proceedings, claims, and regulatory, tax, or government inquiries and investigations that arise in the ordinary course of business resulting in loss contingencies. The Company accrues for loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability. Legal costs such as outside counsel fees and expenses are charged to expense in the period incurred and are recorded in SG&A expenses. The Company does not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, the Company discloses the range of such reasonably possible losses. Loss contingencies considered remote are generally not disclosed. 

Litigation is subject to numerous uncertainties and the outcome of individual claims and contingencies is not predictable. It is possible that some legal matters for which reserves have or have not been established could result in an unfavorable outcome for the Company and any such unfavorable outcome could be of a material nature or have a material adverse effect on the Company's consolidated financial condition, results of operations and cash flows. Management is not aware of any claims or lawsuits that may have a material adverse effect on the consolidated financial position or results of operations of the Company.

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Note 9 - Warrants

The following summarizes the Company's outstanding warrants to purchase shares of the Company's common stock as of and for the periods ended March 31, 2022 and December 31, 2021:

			Warrants						Weighted Average Exercise Price
Warrants outstanding as of December 31, 2020			9,916,997						$	7.32
Issued			548,110						$	8.70
Exercised			(389,881)						$	4.52
Terminated/Expired			(641,642)						$	24.64
Warrants outstanding as of December 31, 2021			9,433,584						$	5.92
Issued			—						$	—
Exercised			—						$	—
Terminated/Expired			—						$	—
Warrants outstanding as of March 31, 2022			9,433,584						$	5.92

There was no intrinsic value associated with the outstanding warrants as of March 31, 2022 and December 31, 2021, respectively.

Note 10 - Share-based compensation

During the three months ended March 31, 2022 and March 31, 2021, the Company recognized $1.1 million and $2.5 million, respectively, of share-based compensation expense.

On November 11, 2019, the Company received shareholder approval for the Amended and Restated 2019 Incentive Award Plan (the “Amended 2019 Plan”). The Amended 2019 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units, other stock or cash-based awards or a dividend equivalent award. The total number of shares currently authorized for issuance under the Amended 2019 Plan is 5,614,637.

Stock options

Options granted under the Amended 2019 Plan vest over a period of two to three years. All vested options are exercisable and may be exercised through the ten-year anniversary of the grant date (or such earlier date described in the applicable award agreement). The fair value of an option award is estimated on the date of grant using the Black–Scholes option valuation model. During the three months ended March 31, 2022 and March 31, 2021, the Company granted 525,000 and 929,834 stock options, respectively, under the Amended 2019 Plan.

As of March 31, 2022 and December 31, 2021, the Company had 3,206,683 and 2,684,041 stock options outstanding, respectively.

Stock awards

In February 2022, the Company granted 218,345 shares of common stock to members of its board of directors under the Amended 2019 Plan as compensation for annual board service. The stock awards were immediately vested and, as such, the Company recorded share-based compensation expense of $0.5 million upon issuance.

Note 11 - Income taxes

For the three months ended March 31, 2022, the Company recorded minimal income tax expense and for the three months ended March 31, 2021, the Company recorded no income tax expense. For the three months ended March 31, 2022, the Company's effective tax rate was less than 1% and for the three months ended March 31, 2021, the Company’s effective tax rate was 0%. The Company’s effective tax rate differs from the U.S. federal statutory rate of 21% primarily because the Company’s losses have been fully offset by a valuation allowance due to uncertainty of realizing the tax benefit of net operating losses ("NOLs”) for the three months ended March 31, 2022 and for the year ended December 31, 2021.

Note 12 - Related party transactions

Director fees

The Company pays quarterly board of director fees. As of March 31, 2022 and December 31, 2021, $0.1 million of director fees were in accounts payable on the Condensed Consolidated Balance Sheets, respectively.

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Note 13 - Concentrations

Major suppliers

The Company sourced approximately 72% of its inventory purchases from three vendors for the three months ended March 31, 2022. The Company sourced approximately 71% of its inventory purchases from three vendors for the three months ended March 31, 2021.

Major customers

Accounts receivable from three customers represented 82% of accounts receivable as of March 31, 2022. Accounts receivable from three customers represented 71% of accounts receivable as of December 31, 2021. Four customers represented 67% of gross sales for the three months ended March 31, 2022. Two customers represented 42% of gross sales for the three months ended March 31, 2021. 

Credit risk

As of March 31, 2022 and December 31, 2021, the Company’s cash and cash equivalents were deposited in accounts at certain financial institutions and may maintain some balances in excess of federally insured limits. The Company maintains its cash and cash equivalents with high-quality, accredited financial institutions and, accordingly, such funds are subject to minimal credit risk. The Company has not experienced any losses historically in these accounts and believes it is not exposed to significant credit risk in its cash and cash equivalents.

Note 14 - Loss per share

The Company presents loss per share on a basic and diluted basis. Basic loss per share is computed by dividing net loss by the weighted average number of common shares outstanding ("WASO") during the period. For the three months ended March 31, 2022 and March 31, 2021, the Company’s basic and diluted net loss per share attributable to common stockholders are the same because the Company generated a net loss and common stock equivalents are excluded from diluted net loss per share as they have an antidilutive impact.

The following table sets forth basic and diluted net loss per share available to common stockholders for the three months ended March 31, 2022 and 2021 (in thousands, except share and per share amounts):

						Three Months Ended  March 31,
Common stockholders						2022						2021
Numerator:
Net loss						$	(4,040)					$	(12,850)
Less: Adjustment due to warrant modifications						—						402
Adjusted net loss available to common stockholders						$	(4,040)					$	(13,252)
Denominator:
Basic WASO						29,289,504						9,587,509
Diluted WASO						29,289,504						9,587,509
Net loss per share available to common stockholders, basic						$	(0.14)					$	(1.38)
Net loss per share available to common stockholders, diluted						$	(0.14)					$	(1.38)

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ITEM 2.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion includes forward-looking statements about our business, financial condition and results of operations, including discussions about management’s expectations for our business. The financial condition, results of operations and cash flows discussed in this Management’s Discussion and Analysis of Financial Condition and Results of Operations are those of Better Choice Company Inc. and its consolidated subsidiaries, collectively, the “Company,” “Better Choice Company,” “we,” “our,” or “us”. These statements represent projections, beliefs, and expectations based on current circumstances and conditions and in light of recent events and trends, and you should not construe these statements either as assurances of performance or as promises of a given course of action. Instead, various known and unknown factors are likely to cause our actual performance and management’s actions to vary, and the results of these variances may be both material and adverse. Accordingly, readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s analysis only as of the date hereof. We undertake no obligation to publicly release the results of any revision to these forward-looking statements which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Overview and Outlook

Better Choice is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. Our mission is to become the most innovative premium pet food company in the world, and we are motivated by our commitment to making products with integrity and treating pets and their parents with respect. We believe that our portfolio of brands are well positioned to benefit from the trends of growing pet humanization and an increased consumer focus on health and wellness, and have adopted a laser focused, channel-specific approach to growth that is driven by new product innovation. Our executive team has a proven history of success in both pet and consumer-packaged goods, and has over 50 years of combined experience in the pet industry and over 100 years of combined experience in the consumer-packaged goods industry.

We sell our premium and super-premium products (which we believe generally includes products with a retail price greater than $0.20 per ounce) under the Halo brand umbrella, which includes Halo Holistic™, Halo Elevate® and the TruDog brand, which we anticipate will be rebranded under the Halo umbrella in 2022. Our diverse and established customer base has enabled us to penetrate multiple channels of trade, which we believe enables us to deliver on core consumer needs and serve pet parents wherever they shop. We group these channels of trade into four distinct categories: E-Commerce, which includes the sale of product to online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; DTC, which includes the sale of product through our website halopets.com; and International, which includes the sale of product to foreign distribution partners and to select international retailers.

The Global Pet Food and Treat Market

The U.S. represents the largest and most developed market for pet food globally, with food and treats accounting for approximately $39 billion of consumer sales in 2019, or 36% of the total U.S. pet care market, according to AlphaWise and Morgan Stanley Research. According to the American Pet Product Association, between 66% and 70% of all households in the U.S. own a pet, equating to a total pet population of more than 130 million companion animals and an average of 1.7 pets per household. Pet spending represents a significant portion of household spend on consumer products, as this translates to an average annual spend on pet care of more than $1,500 per pet owning household, with $460 of this spend attributed to pet food and treats.

Historically, consumer spending on pets grew at an approximately 3% CAGR in the decade leading up to the COVID-19 pandemic, driven by steady annual increases in household pet ownership of approximately 1%, the continued premiumization of the category and the humanization of pets. These industry tailwinds have been magnified in the post-COVID landscape, as stay-at-home orders have driven a more than tripling of annual pet ownership growth alongside fundamental changes in consumer purchasing behavior. This surge in pet acquisition has led to a dramatic increase in the forecasted growth of the pet care industry over the next ten years.

Beyond the estimated $3.9 billion permanent increase to annual spend on pet food and treats, this “Pet Boom” was driven by the acceleration of pet ownership by millennial and Gen-Z households. From a demographic perspective, younger pet owners are more likely to spend a higher percentage of their income on pets, treat their pet as an important member of the family and to purchase products from pet specialty and online retailers rather than from grocery stores. Along these lines, women are 3.2 times more interested in purchasing pet food than men, and are 2.4 times more likely to engage with search ads than men. Taken holistically, these traits suggest a preference to purchase more premium and super-premium pet food and treats from brands like Halo and TruDog, with a tendency to purchase products in the channels where we compete.

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Globally, Asia is the second largest market for pet products, with China representing the largest market opportunity for growth. Like the U.S., growth in the Asian pet care industry has been driven by dramatic increases in household pet ownership. We believe that growth in Asia is fueled by increasing levels of economic financial status and demand for premium, western manufactured products as a result of product quality concerns. This demand has been supported by a rapidly growing middle class in China, where a recent McKinsey report estimated that in 2018 roughly 730 million people in urban areas fell into the income categories of “aspirants” and “affluents,” with the Brookings group estimating that approximately 60 million people are added to these income categories each year. We believe that this growth drove the increase in the number of dog-owning Chinese households as measured by Euromontior, which increased from 12% in 2015 to 20% in 2020, according to Euromonitor. According to Euromonitor, the Chinese market for premium dry dog and cat food is anticipated to grow at a 20% CAGR and 28% CAGR, respectively, from 2015 through 2025, suggesting that the Chinese pet market has significant room for growth in the foreseeable future. We are focused on targeting Chinese pet owners with the highest willingness to pay, which tend to be urban dwelling millennial and Gen-Z women. In 2021, 80% of our products were purchased online, and approximately 50% of our end-consumers were born after 1990.

Our Growth Strategy

•Strong Innovation Pipeline. We have a robust and growing pipeline of new products, and believe our size is an advantage as we are nimble enough to quickly bring new products to market, but large enough to benefit from strong existing customer relationships and established economies of scale with our co-manufacturers.

•Ability to Leverage Differentiated Omni-Channel Strategy for Growth. We believe that we can leverage our differentiated omni-channel strategy to design and sell products purpose-built for success in specific channels while maintaining our ability to leverage marketing and sales resources cross-channel. We believe that this strategy will allow us to deliver on core consumer needs, maximize gross margin and respond to changing channel dynamics that have accelerated because of the COVID-19 pandemic.

•Capitalize on Continuing Trends of Humanization of Pets. We believe our combination of innovative products designed specifically for certain channels can assist our growth to become a leader in the premium and super-premium categories across dog and cat food.

•Well Positioned to Capitalize On a Once-in-a-Generation Demographic Shift in Asia. We believe that Asia represents the largest macro-growth opportunity in the global pet food industry. In China, the number of households that own a pet has doubled in the last five years, with younger pet owners leading growth.

Results of Operations for the three months ended March 31, 2022 and 2021

The following table sets forth our consolidated results for the periods presented (in thousands):

			Three Months Ended March 31,
			2022						2021						Change						%
Net sales			$	17,014					$	10,830					$	6,184					57		%
Cost of goods sold			12,307						6,554						5,753						88		%
Gross profit			4,707						4,276						431						10		%
Operating expenses:
Selling, general and administrative			7,577						6,889						688						10		%
Share-based compensation			1,091						2,525						(1,434)						(57)		%
Total operating expenses			8,668						9,414						(746)						(8)		%
Loss from operations			(3,961)						(5,138)						1,177						23		%
Other expense:
Interest expense, net			(76)						(835)						759						91		%
Loss on extinguishment of debt			—						(394)						394						100		%
Change in fair value of warrant liabilities			—						(6,483)						6,483						100		%
Total other expense, net			(76)						(7,712)						7,636						99		%
Net loss before income taxes			(4,037)						(12,850)						8,813						69		%
Income tax expense			3						—						3						100		%
Net loss available to common stockholders			$	(4,040)					$	(12,850)					$	8,810					69		%

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Net sales

We sell our products through online retailers, pet specialty retailers, our online portal directly to our consumers and internationally to foreign distribution partners (transacted in U.S. dollars). Generally, our sales transactions are single performance obligations that are recorded at the time the product is shipped from our distribution centers and when control transfers. We offer a variety of trade promotions, discounts and incentives to our customers, which impacts the transaction price of our products and our net sales accordingly. DTC net sales include revenue derived from shipping fees and are net of loyalty points earned (a portion of revenue is deferred at the time of the sale as points are earned and not recognized until the redemption of the points, estimated based on historical experience). We record a revenue reserve based on historical return rates to account for customer returns.

Information about our revenue channels is as follows (in thousands):

						Three Months Ended  March 31,
						2022												2021
E-commerce						$	3,824					22		%				$	4,010					37		%
Brick & Mortar						4,334						26		%				1,894						18		%
DTC						1,933						11		%				2,436						22		%
International						6,923						41		%				2,490						23		%
Net Sales						$	17,014					100		%				$	10,830					100		%

(1)The Company's E-Commerce channel includes one customer that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2022 and two customers that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2021. These customers had $2.2 million of net sales during the three months ended March 31, 2022 and $3.7 million of net sales for both customers during the three months ended March 31, 2021.

(2)The Company's Brick & Mortar channel includes $1.8 million of net sales from one customer that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2022. None of the Company's Brick & Mortar customers represented greater than 10% of net sales during the three months ended March 31, 2021.

(3)The Company's International channel includes $5.8 million of net sales from one customer in China that amounted to greater than 10% of the Company's total net sales during the three months ended March 31, 2022. None of the Company's International customers represented greater than 10% of net sales during the three months ended March 31, 2021.

Net sales increased $6.2 million, or 57%, to $17.0 million for the three months ended March 31, 2022 compared to $10.8 million for the three months ended March 31, 2021. The increase was driven by growth in our Brick & Mortar channel driven by the launch of Halo Elevate® and growth in our International channel, partially offset by lower E-commerce sales driven by out of stocks primarily impacting our Halo Holistic™ canned wet portfolio and transportation delays, and lower DTC sales driven by preparation for the TruDog rebrand under the Halo umbrella. Our revenue growth has been negatively impacted by the supply chain issues being felt globally. We are navigating through short-term shortages in raw materials as well as production delays stemming from supply chain shortages and labor constraints.

Key factors that we expect to affect our future sales growth include new product innovation, our new product launch, our expansion strategy in each of the sales channels and our key supplier relationships.

Gross profit

Cost of goods sold consists primarily of the cost of product obtained from co-manufacturers, packaging materials, freight costs for shipping inventory to the warehouse, as well as third-party warehouse and order fulfillment costs. We review inventory on hand periodically to identify damages, slow moving inventory, and/or aged inventory. Based on this analysis, we record inventories at the lower of cost or net realizable value, with any reduction in value expensed as cost of goods sold.

Our products are manufactured to our specifications by our co-manufacturers using raw materials. We work with our co-manufacturers to secure a supply of raw materials that meet our specifications. In addition to procuring raw materials that meet our formulation requirements, our co-manufacturers manufacture, test and package our products. We design our packaging for our co-manufacturers and the packaging is shipped directly to them.

Our gross profit has been and will continue to be affected by a variety of factors, primarily product sales mix, volumes sold, discounts offered to newly acquired and recurring customers, the cost of our manufactured products, and the cost of freight from the manufacturer to the warehouse.

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During the three months ended March 31, 2022, gross profit increased $0.4 million, or 10%, to $4.7 million compared to $4.3 million during the three months ended March 31, 2021. Gross profit margin decreased 11% to 28% for the three months ended March 31, 2022 compared to 39% for the three months ended March 31, 2021. The change was driven by cost increases from our primary suppliers as a result of broad-scale inflation in the industry. We are actively working with our co-manufacturer and freight partners as well as transitioning some of our primary suppliers to generate future cost savings. Additionally, we have taken price increases to our customers to help cover these cost increases beginning late in the third quarter of 2021 and additional price increases in the first quarter of 2022, which will become effective in the second quarter of 2022. We will continue to refine and optimize our overall pricing strategy as we evaluate the future impact of inflation and align ourselves with the market. Although we expect to improve our gross profit margin in the future, if we fail to effectively optimize our pricing strategy or if significant inflationary pressures continue to intensify, it could have a material negative impact on our future profitability.

Operating expenses

Our SG&A expenses consist of the following:

•Sales and marketing costs, including specific customer promotional programs, paid media, content creation expenses and our DTC selling platform. Marketing costs are geared towards customer acquisition and retention and building brand awareness. During the three months ended March 31, 2022, Sales and marketing costs increased approximately $0.9 million or 46%, to $2.9 million from $2.0 million during the three months ended March 31, 2021. The increase was driven primarily by increased promotional spend in our International sales channel, as well as advertising agency fees related to our new sales strategy that we are beginning to implement, partially offset by an intentional decrease in DTC marketing spend as we begin to shift the focus of our investments to our longer-term DTC strategy.

•Employee compensation and benefits decreased approximately $0.5 million or 18% during the three months ended March 31, 2022 to $2.0 million from $2.5 million during the three months ended March 31, 2021. The decrease was primarily related to higher severance costs during the three months ended March 31, 2021, partially offset by the addition of several key members to our management team during 2021 that have significant operating experience in the pet and consumer-packaged good sectors which we believe will enable us to successfully execute our growth strategy.

•Freight, which is primarily related to the shipping of DTC orders to customers, decreased approximately $0.1 million or 10% during the three months ended March 31, 2022 to $0.4 million from $0.5 million during the three months ended March 31, 2021. The decrease was driven by the decrease in DTC net sales as described above, partially offset by overall shipping industry inflation.

•Non-cash charges including depreciation, amortization, disposal or sale of assets and bad debt expense decreased $0.1 million or 12% during the three months ended March 31, 2022 to $0.4 million from $0.5 million for the three months ended March 31, 2021. The decrease was driven by disposals of certain assets during three months ended March 31, 2021.

•Other general and administrative costs for various general corporate expenses, including professional services, information technology, rent, travel, costs related to merchant credit card fees, insurance, product development costs, and warehousing costs. During the three months ended March 31, 2022, other general and administrative costs increased $0.3 million, or 22% to $1.8 million compared to $1.5 million for the three months ended March 31, 2021. The increase was driven by a non-cash reduction of our sales tax liability of $0.5 million during the three months ended March 31, 2021 with no similar reduction of expense during the three months ended March 31, 2022, as well as increased International consulting fees. This increase was partially offset by lower professional fees and a reduction in rent expense as a result of prior lease terminations.

Share-based compensation includes expenses related to equity awards issued to employees and non-employee directors. During the three months ended March 31, 2022, share-based compensation decreased $1.4 million, or 57%, to $1.1 million as compared to $2.5 million for the three months ended March 31, 2021. The decrease was driven by accelerated vesting on certain stock option grants during the three months ended March 31, 2021 with no similar expense during the three months ended March 31, 2022, partially offset by common stock issued for board service during the three months ended March 31, 2022.

Interest expense, net

During the three months ended March 31, 2022, interest expense decreased $0.7 million to $0.1 million from $0.8 million for the three months ended March 31, 2021. Interest expense for the three months ended March 31, 2022 is comprised of interest on our Wintrust Credit Facility and the amortization of debt issuance costs. Interest expense for the three months ended March 31, 2021 is comprised of interest on our debt, payable in-kind interest on our previous senior subordinated convertible notes, and the amortization of debt issuance costs and accretion of debt discounts.

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Loss on extinguishment of debt

During the three months ended March 31, 2021, we incurred a loss on extinguishment of debt of $0.4 million, while there was no corresponding activity for the three months ended March 31, 2022. Loss on extinguishment of debt for the three months ended March 31, 2021 relates to extinguishment accounting applied in connection with us terminating our prior term loan and credit facility.

Change in fair value of warrant liabilities

Common stock warrants classified as liabilities are revalued at each balance sheet date subsequent to the initial issuance and changes in the fair value are reflected in the Condensed Consolidated Statements of Operations as change in fair value of warrant liability. The change in fair value for the three months ended March 31, 2021 relates to the increase in the fair value of the common stock warrants issued in connection with the Series F Private Placement; upon consummation of the Company's Initial Public Offering (the "IPO") on July 1, 2021, these warrants met the requirements to be considered equity were reclassified as such.

Income taxes

Our income tax provision consists of an estimate of federal and state income taxes based on enacted federal and state tax rates, as adjusted for any allowable credits, deductions and uncertain tax positions as they arise. During the three months ended March 31, 2022, we recorded income tax expense of less than $0.1 million. During the three months ended March 31, 2021, we did not record income tax expense due to the continued losses incurred by us. The effective tax rate is less than 1% and 0% for the three months ended March 31, 2022 and 2021, respectively, which differs from the U.S. Federal statutory rate of 21% primarily because our losses have been fully offset by a valuation allowance due to uncertainty of realizing the tax benefit of our NOLs.

Liquidity and capital resources

In connection with our IPO, we issued and sold 8,000,000 shares of common stock at a price of $5.00 per share. On July 1, 2021, we received total net proceeds of approximately $36.1 million from the IPO, after deducting underwriting discounts and commissions of $2.8 million, and offering costs of approximately $1.1 million.

We have financed our operations primarily through the sales of shares of our common stock, warrants, preferred stock, and loans. On March 31, 2022 and December 31, 2021, we had cash and cash equivalents and restricted cash of $23.4 million and $28.9 million, respectively.

We have historically incurred losses and expect to continue to generate operating losses and consume significant cash resources for the foreseeable future; however, due to our high level of working capital and minimal debt after the IPO, we do not anticipate substantial doubt about our ability to continue as a going concern. We have implemented and continue to implement plans to achieve cost savings, including realized cost savings from the consolidation of our third-party logistics operations and reduction of certain overhead costs and we expect to achieve further cost savings from the consolidation of co-manufacturers and optimization of shipping costs. Additionally, we have implemented and continue to implement margin improvement initiatives, including the optimization of our pricing strategy and ingredient profiles, and new product innovation. The business is focused on growing the most profitable channels while reducing investments in areas that are expected to have lower long-term benefits.

We are subject to risks common in the pet wellness consumer market including, but not limited to, dependence on key personnel, competitive forces, successful marketing and sale of its products, the successful protection of its proprietary technologies, ability to grow into new markets, and compliance with government regulations. As of March 31, 2022, we have not experienced a significant adverse impact to our business, financial condition or cash flows resulting from the COVID-19 pandemic, geopolitical actions or threat of cyber attacks. However, uncertainties regarding the continued economic impact of the COVID-19 pandemic, geopolitical actions and threat of cyber attacks are likely to result in sustained market turmoil, which could negatively impact our business, financial condition, and cash flows in the future.

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A summary of our cash flows is as follows (in thousands):

			Three Months Ended  March 31,
			2022						2021
Cash flows (used in) provided by:
Operating activities			$	(7,667)					$	(2,325)
Investing activities			(150)						—
Financing activities			2,293						2,697
Net increase (decrease) in cash and cash equivalents and restricted cash			$	(5,524)					$	372

Cash flows from operating activities

Cash used in operating activities increased $5.3 million, or 230%, during the three months ended March 31, 2022 compared to the three months ended March 31, 2021. The increase in cash used in operating activities was driven by significant fluctuations in our working capital, including a comparative increase in our inventory balance of $3.5 million as we continued to build inventory for the Halo Elevate® launch, a comparative reduction in accounts payable and accrued liabilities of $1.0 million, and a comparative increase in accounts receivable balances of $0.9 million due to the timing of sales and collections.

Cash flows from investing activities

Cash used in investing activities was $0.2 million during the three months ended March 31, 2022 and no cash flow related to investing activities during the three months ended March 31, 2021. The cash used in investing activities is related to the purchase of fixed assets.

Cash flows from financing activities

Cash provided by financing activities was $2.3 million for the three months ended March 31, 2022 compared to cash provided by financing activities of $2.7 million during the three months ended March 31, 2021. The cash provided by financing activities for the three months ended March 31, 2022 was related to proceeds from the revolving line of credit of $2.5 million, partially offset by payments on the term loan of $0.2 million. The cash provided by financing activities for the three months ended March 31, 2021 was related to proceeds from private placements of $4.1 million and cash received from warrant exercises of $1.3 million, partially offset by net payments on the term loans of $2.1 million, net payments on the revolving line of credit of $0.4 million and $0.1 million in debt issuance costs.

Indebtedness

As of March 31, 2022, our indebtedness consisted of a term loan and a revolving credit facility. For additional details about the terms, covenants and restrictions contained in the Wintrust Credit Facility, see "Note 7 - Debt" to our interim condensed consolidated financial statements included in this Quarterly Report.

Off-balance sheet arrangements

We do not have any off-balance sheet arrangements, as defined by applicable regulations of the SEC, that are reasonably likely to have a current or future material effect on our financial condition, results of operations, liquidity, capital expenditures or capital resources.

Critical Accounting Estimates

Our discussion and analysis of our financial condition and results of operations are based upon our unaudited condensed consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of our unaudited condensed consolidated financial statements and related disclosures requires us to make estimates, assumptions and judgments that affect the reported amounts of assets, liabilities, net sales, costs and expenses and related disclosures. We believe that the estimates, assumptions and judgements involved in the accounting policies described in our Annual Report for the year ended December 31, 2021 have the greatest potential impact on our financial statements and, therefore, we consider those to be our critical accounting estimates. Accordingly, we evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates under different assumptions and conditions. There have been no material changes to our critical accounting estimates compared to the descriptions in our Annual Report for the year ended December 31, 2021.

ITEM 3.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and not required to provide the information under this Item.

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ITEM 4.    CONTROLS AND PROCEDURES

Evaluation of disclosure controls and procedures

Management evaluated its internal control over financial reporting for the quarter ended March 31, 2022. Based upon that evaluation our Chief Executive Officer and Principal Financial and Accounting Officer concluded that our disclosure controls and procedures were effective as of March 31, 2022.

Changes in internal control over financial reporting

There were no changes in internal control over financial reporting during the fiscal quarter ended March 31, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II

ITEM 1.    LEGAL PROCEEDINGS

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition or operating results.

ITEM 1A.    RISK FACTORS

There have been no material changes from the risk factors described under the heading “Risk Factors” in our Annual Report filed on March 29, 2022. While we believe there have been no material changes from the risk factors previously disclosed, you should carefully consider, in addition to the other information set forth in this report, the risk factors discussed in our Annual Report that could materially affect our business, financial condition or future results. The risks described in our Annual Report are not the only risks facing our Company. In addition to risks and uncertainties inherent in forward-looking statements contained in this Quarterly Report, additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results.

ITEM 2.    UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3.    DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5    OTHER INFORMATION

None.

ITEM 6.    EXHIBITS

The following exhibits are filed herewith.

EXHIBIT INDEX

Exhibit			Exhibit Description			Form			File No.			Exhibit			Filing Date
2.1			Agreement and Plan of Merger, dated February 28, 2019, by and among the Company, BBC Merger Sub, Inc. and Bona Vida, Inc.			8-K			333-161943			2.1			05/10/2019
2.2			First Amendment to Agreement and Plan of Merger, dated February 28, 2019, by and among the Company, BBC Merger Sub, Inc., and Bona Vida, Inc., dated May 3, 2019			8-K			333-161943			2.2			05/10/2019
2.3			Securities Exchange Agreement, dated February 2, 2019, by and among the Company, TruPet LLC and the members of TruPet LLC			8-K			333-161943			2.3			05/10/2019
2.4			First Amendment to Securities Exchange Agreement, dated February 2, 2019, by and among the Company, TruPet LLC and the members of TruPet LLC, dated May 6, 2019			8-K			333-161943			2.4			05/10/2019

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Exhibit			Exhibit Description			Form			File No.			Exhibit			Filing Date
2.5			Amended and Restated Stock Purchase Agreement, dated December 18, 2019, by and among the Company, Halo, Purely For Pets, Inc., Thriving Paws, LLC and HH-Halo LP			8-K			333-161943			2.1			12/26/2019
3.1			Certificate of Incorporation, dated January 1, 2019			10-Q			333-161943			3.1			04/15/2019
3.2			Certificate of Amendment to Certificate of Incorporation, dated February 1, 2019			10-Q			333-161943			3.2			04/15/2019
3.3			Certificate of Amendment to Certificate of Incorporation, dated March 13, 2019			8-K			333-161943			3.1			03/20/2019
3.4			Certificate of Amendment to Certificate of Incorporation, dated April 18, 2019			10-KT			333-161943			3.5			07/25/2019
3.5			Certificate of Amendment to Certificate of Incorporation, dated July 30, 2020			8-K			333-161943			99.1			07/30/2020
3.6			Certificate of Merger of Sport Endurance, Inc. with and into the Company			10-Q			333-161943			3.4			04/15/2019
3.7			Bylaws			10-Q			333-161943			3.5			04/15/2019
3.8			Certificate of Designation for Series F Convertible Preferred Stock			8-K			333-161943			3.1			10/02/2020
4.1			Form of Warrant in connection with the November 2019 private placement			8-K			333-161943			4.2			11/15/2019
4.2			Form of Subscription Agreement, dated December 19, 2019, by and among the Company and the Halo Sellers			10-Q			333-161943			10.6			01/31/2020
4.3			Form of Warrant, dated December 19, 2019, by and among the Company and the Halo Sellers			10-Q			333-161943			4.8			01/31/2020
4.4			Form of Warrant, dated December 19, 2019, by and among the Company and the Shareholder Personal Guarantors			10-Q			333-161943			4.10			01/31/2020
4.5			Form of Subscription Agreement dated April 25, 2019 in connection with the May 2019 private placement			8-K			333-161943			10.1			04/30/2019
4.6			Form of Subscription Agreement in connection with the November 2019 private placement			8-K			333-161943			10.1			11/15/2019
4.7†			Better Choice Company Inc. Amended and Restated 2019 Incentive Award Plan			10-K			333-161943			10.19			05/04/2020
4.8†			Form of 2019 Incentive Award Plan Stock Option Agreement			S-1			333-234349			10.7			10/28/2019
4.9			Form of Warrant in connection with the June 2020 private placement.			10-Q			333-161943			4.11			06/25/2020
4.10			Form of Subscription Agreement in connection with the June 2020 private placement.			10-Q			333-161943			4.13			06/25/2020
4.11			Form of July 2020 Warrants			8-K			333-161943			10.5			07/21/2020
4.12			Form of Warrant in connection with the October 2020 Series F Private Placement			8-K			333-161943			4.1			10/02/2020
4.13			Form of Securities Purchase Agreement in connection with the October 2020 Series F Private Placement			8-K			333-161943			10.1			10/02/2020
4.14			Form of Warrant in connection with the January 2021 Private Placement			S-1/A			333-251241			4.22			02/16/2021
4.15			Form of Securities Purchase Agreement in connection with the January 2021 Private Placement			S-1/A			333-251241			4.23			02/16/2021
10.1†			Form of Indemnification Agreement by and among the Company and its officers and directors			S-1			333-234349			10.8			10/28/2019
10.2†			Employment Agreement, dated December 28, 2020 by and between Scott Lerner and the Company			8-K/A			333-161943			10.2			01/05/2021
10.3†			Employment Agreement, dated October 8, 2020, by and between Sharla Cook and the Company			10-K			333-161943			10.12			03/30/2021
10.4†			Employment Agreement, dated September 27, 2020, by and between Robert Sauermann and the Company			10-K			333-161943			10.13			03/30/2021
10.5†			Employment Agreement, dated January 1, 2021, by and between Donald Young and the Company			10-K			333-161943			10.14			03/30/2021
10.6			Loan and Security Agreement, dated as of January 6, 2021, by and between Old Plank Trail Community Bank, N.A. and Halo, Purely for Pets, Inc.			8-K			333-161943			10.1			01/11/2021

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Exhibit

Exhibit Description

Form

File No.

Exhibit

Filing Date

10.7

Term Note A, dated as of January 6, 2021, issued by Halo Purely for Pets, Inc.

8-K

333-161943

10.3

01/11/2021

10.8

Guaranty and Security Agreement, dated as of January 6, 2021, made by Better Choice Company Inc., TruPet LLC, and Bona Vida, Inc., a Delaware corporation

8-K

333-161943

10.4

01/11/2021

10.9

Intellectual Property Security Agreement, dated as of January 6, 2021, executed and delivered by the Company, TruPet and Bona Vida

8-K

333-161943

10.5

01/11/2021

10.10

Stock Pledge Agreement, dated as of January 6, 2021, executed and delivered by the Company in favor of Lender

8-K

333-161943

10.6

01/11/2021

10.11

First Amendment to Loan and Security Agreement, dated as of January 6, 2021, by and between Old Plank Trail Community Bank, N.A. and Halo, Purely for Pets, Inc.

8-K

001-40477

10.1

08/17/2021

10.12

Revolving Promissory Note, dated as of August 13, 2021, issued by Halo Purely for Pets, Inc.

8-K

001-40477

10.2

08/17/2021

10.13

Deposit Account Pledge Agreement, dated as of August 13, 2021, executed and delivered by Halo Purely for Pets, Inc.

8-K

001-40477

10.3

08/17/2021

10.14

Second Amendment to Loan and Security Agreement, dated as of January 6, 2021, by and between Old Plank Trail Community Bank, N.A. and Halo, Purely for Pets, Inc.

10-K

001-40477

10.14

03/29/2022

21.1

Subsidiaries of the Company

10-K

001-40477

21.1

03/29/2022

31.1*

Certification of Principal Executive Officer Pursuant to Rules 13a‑14(a) and 15d‑14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes‑Oxley Act of 2002.

31.2*

Certification of Principal Financial Officer Pursuant to Rules 13a‑14(a) and 15d‑14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes‑Oxley Act of 2002.

32.1*

Certifications of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes‑Oxley Act of 2002

101*

The following materials from the Company's Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2022 formatted in Inline Extensible Business Reporting Language ("iXBRL"): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Operations, (iii) the Condensed Consolidated Statements of Stockholders Equity (Deficit), (iv) the Condensed Consolidated Statements of Cash Flows and (v) related notes, tagged as blocks of text and including detailed tags

104*

Cover page from the Company's Quarterly Report on Form 10-Q for the quarter ended March 31, 2022, formatted in iXBRL (included as Exhibit 101)

†    Indicates a management contract or any compensatory plan, contract or arrangement.

*    Filed or furnished herewith.

#    Certain schedules and similar attachments to this agreement have been omitted in accordance with Item 601(b)(5) of Regulation S-K. The Company will furnish copies of any schedules or similar attachments to the SEC upon request.

***    Certain information in this document has been excluded pursuant to Regulation S-K, Item 601(b)(10). Such excluded information is not material and would likely cause competitive harm to the registrant if publicly disclosed.

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SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

			BETTER CHOICE COMPANY INC.
Date: May 12, 2022			By:			/s/ SCOTT LERNER
						Scott Lerner
						Chief Executive Officer (Principal Executive Officer)
Date: May 12, 2022			By:			/s/ SHARLA A. COOK
						Sharla A. Cook
						Chief Financial Officer (Principal Financial and Accounting Officer)

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