Bright Mountain Media, Inc. - Quarter Report: 2014 June (Form 10-Q)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
þ | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarterly period ended June 30, 3014 |
or
¨ | TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from __________________ to __________________________ |
|
Commission file number: 000-54887 |
Bright Mountain Acquisition Corporation
(Exact name of registrant as specified in its charter)
Florida | 27-2977890 |
(State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.) |
6400 Congress Avenue, Suite 2250, Boca Raton, Florida 33487
(Address of principal executive offices)(Zip Code)
561-998-2440 |
(Registrant's telephone number, including area code) |
Bright Mountain Holdings, Inc. |
(Former name, former address and former fiscal year, if changed since last report) |
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes ¨ No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). þ Yes ¨ No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
Large accelerated filer | o | Accelerated filer | o |
Non-accelerated filer | o | Smaller reporting company | þ |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) o Yes þ No
As of August 8, 2014 the issuer had 33,303,234 shares of its common stock issued and 32,943,234 shares of its common stock outstanding.
TABLE OF CONTENTS
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| Page No. |
| PART I - FINANCIAL INFORMATION |
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1 | ||
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MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. | 17 | |
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20 | ||
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20 | ||
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| PART II - OTHER INFORMATION |
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22 | ||
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22 | ||
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UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS. | 22 | |
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22 | ||
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22 | ||
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22 | ||
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22 |
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
Various statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived from utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include, but are not limited to:
| · | our limited operating history, |
| · | our history of losses and our ability to continue as a going concern, |
| · | our ability to raise capital, |
| · | managing our expected growth, |
| · | possibly inadvertent infringement of third parties intellectual property rights, |
| · | dependence on Chief Executive Officer and our ability to hire qualified personnel, |
| · | our ability to effectively compete, |
| · | our acquisition strategy, |
| · | the illiquid nature of our common stock, |
| · | the impact of Federal securities laws on the trading in our common stock once a market is established, |
| · | control of our company by our management, |
| · | our corporate governance practices, |
| · | dilution to our shareholders from the conversion of outstanding shares of preferred stock and the payment of dividends on those shares in shares of our common stock, and |
| · | the ability of our board of directors to issue shares of our blank check preferred stock. |
Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report, our Annual Report on Form 10-K for the year ended December 31, 2013 and our other filings with the Securities and Exchange Commission in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.
OTHER PERTINENT INFORMATION
Unless specifically set forth to the contrary, when used in this report the terms Bright Mountain", the Company, "we", "us", "our" and similar terms refer to Bright Mountain Acquisition Corporation, a Florida corporation formerly known as Bright Mountain Holdings, Inc., and its subsidiaries. In addition, when used in this report, second quarter of 2014 refers to the three months ended June 30, 2014, second quarter of 2013 refers to the three months ended June 30, 2013, 2014 refers to the year ending December 31, 2014 and 2013 refers to the year ended December 31, 2013.
Unless specifically set forth to the contrary, the information which appears on our website at www.thebright.com is not part of this report.
All share and per share information in this report gives effect to the 1.8 for 1 forward stock split of our common shares on June 26, 2013.
PART 1 - FINANCIAL INFORMATION
ITEM 1.
BRIGHT MOUNTAIN ACQUISITION CORPORATION AND SUBSIDIARIES
(formerly known as Bright Mountain Holdings, Inc., and subsidiaries)
CONDENSED CONSOLIDATED BALANCE SHEETS
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| June 30, |
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| December 31, |
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| 2014 |
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| 2013 |
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| (unaudited) |
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ASSETS |
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Current Assets |
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Cash |
| $ | 578,188 |
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| $ | 1,162,632 |
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Accounts Receivable |
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| 4,350 |
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| 572 |
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Prepaid Costs and Expenses |
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| 36,525 |
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| 42,201 |
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Inventories |
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| 522,189 |
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| 303,318 |
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Total Current Assets |
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| 1,141,252 |
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| 1,508,723 |
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Fixed Assets, net |
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| 36,684 |
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| 34,499 |
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Website Acquisition Assets, net |
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| 342,095 |
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| 42,944 |
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Other Assets |
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| 14,700 |
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| 14,700 |
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Total Assets |
| $ | 1,534,731 |
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| $ | 1,600,866 |
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LIABILITIES AND SHAREHOLDERS' EQUITY |
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Current liabilities |
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Accounts payable |
| $ | 176,279 |
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| $ | 182,867 |
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Premium Finance Loan Payable |
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| 3,176 |
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| 26,974 |
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Total Liabilities |
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| 179,455 |
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| 209,841 |
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Commitments and contingencies (Note 7) |
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Shareholders' equity |
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Preferred stock, par value $0.01, 20,000,000 shares authorized, 2,600,000 issued and 1,500,000 outstanding respectively |
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Series A, 2,000,000 shares designated, 1,600,000 and 1,500,000 shares issued and outstanding |
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| 16,000 |
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| 15,000 |
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Series B, 1,000,000 shares designated, 1,000,000 and 1,000,000 shares issued and outstanding |
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| 10,000 |
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| 10,000 |
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Common stock, par value $.01, 324,000,000 shares authorized, 33,303,234 issued 32,943,234 outstanding, and 32,007,000 issued 31,647,000 outstanding, respectively |
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| 333,032 |
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| 320,070 |
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Treasury Stock (360,000 shares) |
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| (2,501 | ) |
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| (2,501 | ) |
Additional paid-in-capital |
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| 4,737,344 |
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| 4,022,481 |
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Accumulated Deficit |
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| (3,738,599 | ) |
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| (2,974,025 | ) |
Total shareholders equity |
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| 1,355,276 |
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| 1,391,025 |
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Total shareholders liabilities and shareholders equity |
| $ | 1,534,731 |
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| $ | 1,600,866 |
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See accompanying notes to unaudited condensed consolidated financial statements
1
BRIGHT MOUNTAIN ACQUISITION CORPORATION AND SUBSIDIARIES
(formerly known as Bright Mountain Holdings, Inc., and subsidiaries)
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
(Unaudited)
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| For the Three Months Ended June 30, |
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| For the Six Months Ended June 30, |
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| 2014 |
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| 2013 |
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| 2014 |
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| 2013 |
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Product Sales |
| $ | 226,488 |
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| $ | 102,478 |
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| $ | 429,318 |
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| $ | 172,400 |
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Advertising Revenue |
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| 25,305 |
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| 668 |
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| 35,845 |
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| 1,315 |
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Total Revenue |
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| 251,793 |
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| 103,146 |
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| 465,163 |
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| 173,715 |
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Cost of sales |
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| 179,916 |
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| 81,942 |
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| 339,777 |
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| 139,460 |
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Gross profit |
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| 71,877 |
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| 21,204 |
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| 125,387 |
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| 34,255 |
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Selling, general and administrative expenses |
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| 477,202 |
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| 434,110 |
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| 889,995 |
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| 754,869 |
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Loss from operations |
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| (405,325 | ) |
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| (412,906 | ) |
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| (764,608 | ) |
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| (720,614 | ) |
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Other income (expense) |
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Interest income |
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| 14 |
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| 5 |
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| 34 |
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| 11 |
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Interest expense |
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| (4,798 | ) |
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| (12,093 | ) |
Total other income (expense), net |
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| 14 |
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| (4,793 | ) |
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| 34 |
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| (12,082 | ) |
Net Loss |
| $ | (405,311 | ) |
| $ | (417,699 | ) |
| $ | (764,574 | ) |
| $ | (732,696 | ) |
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Preferred stock dividends |
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Series A & Series B preferred |
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| 10,617 |
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Total preferred stock dividends |
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| 10,617 |
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Net loss attributable to common shareholders |
| $ | (405,311 | ) |
| $ | (417,699 | ) |
| $ | (775,191 | ) |
| $ | (732,696 | ) |
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Basic and diluted net loss per share |
| $ | (0.01 | ) |
| $ | (0.01 | ) |
| $ | (0.02 | ) |
| $ | (0.03 | ) |
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Weighted average shares outstanding - Basic and diluted |
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| 35,033,234 |
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| 29,261,000 |
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| 34,668,006 |
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| 28,497,900 |
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See accompanying notes to unaudited condensed consolidated financial statements
2
BRIGHT MOUNTAIN ACQUISITION CORPORATION AND SUBSIDIARIES
(formerly known as Bright Mountain Holdings, Inc., and subsidiaries)
CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS EQUITY
For the six months ended June 30, 2014
(Unaudited)
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| Additional |
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| Total |
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| Preferred Stock |
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| Common Stock |
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| Paid-in |
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| Treasury |
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| Accumulated |
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| Shareholders' |
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| Shares |
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| Amount |
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| Shares |
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| Amount |
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| Capital |
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| Shares |
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| Deficit |
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| Equity |
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Balance -December 31, 2013 |
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| 2,500,000 |
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| $ | 25,000 |
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| 31,647,000 |
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| $ | 320,070 |
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| $ | 4,022,481 |
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| $ | (2,501 | ) |
| $ | (2,974,025 | ) |
| $ | 1,391,025 |
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Common stock issued for cash ($.50/share) pursuant to exercised stock option grant |
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| 50,000 |
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| 500 |
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| 24,500 |
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| 25,000 |
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Common stock issued for services ($.50/share) |
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| 25,000 |
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| 250 |
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| 12,250 |
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| 12,500 |
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Sale of common stock for cash ($.50/share) pursuant to Subscription Agreement |
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| 1,200,000 |
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| 12,000 |
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| 588,000 |
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| 600,000 |
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Sale of Series A preferred stock for cash ($.50/share) pursuant to Subscription Agreement |
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| 100,000 |
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| 1,000 |
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| 49,000 |
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| 50,000 |
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Common stock issued for 10% dividend payment pursuant to Series A & B preferred stock Subscription Agreements |
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| 21,234 |
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|
| 212 |
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| (212 | ) |
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Stock option compensation expense |
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| 41,325 |
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| 41,325 |
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Net loss for the six months ended June 30, 2014 |
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|
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| (764,574 | ) |
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| (764,574 | ) |
Balance - June 30, 2014 |
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| 2,600,000 |
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| $ | 26,000 |
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| 32,943,234 |
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| $ | 333,032 |
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| $ | 4,737,344 |
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| $ | (2,501 | ) |
| $ | (3,738,599 | ) |
| $ | 1,355,276 |
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See accompanying notes to unaudited condensed consolidated financial statements
3
BRIGHT MOUNTAIN ACQUISITION CORPORATION AND SUBSIDIARIES
(formerly known as Bright Mountain Holdings, Inc., and subsidiaries)
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
For the six months ended June 30, 2014
(Unaudited)
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| For the Six Months Ended |
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| June 30, |
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| 2014 |
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| 2013 |
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Cash flows from operating activities: |
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Net Loss |
| $ | (764,574 | ) |
| $ | (732,696 | ) |
Adjustments to reconcile net loss to net cash used in operations: |
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Depreciation |
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| 5,332 |
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| 3,818 |
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Amortization |
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| 52,849 |
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Stock option compensation expense |
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| 41,325 |
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| 10,159 |
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Common stock issued for services |
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| 12,500 |
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| 140,000 |
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Changes in operating assets and liabilities: |
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Accounts Receivable |
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| (3,778 | ) |
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| |
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Inventory |
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| (218,871 | ) |
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| (99,642 | ) |
Prepaid costs and expenses |
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| 5,676 |
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| (2,103 | ) |
Other assets |
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| |
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| (10,944 | ) |
Accounts payable |
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| (6,588 | ) |
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| 65,562 |
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Accrued expenses |
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| |
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| (3,971 | ) |
Net cash used in operating activities |
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| (876,129 | ) |
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| (629,817 | ) |
Cash flows from investing activities: |
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Purchase of fixed assets |
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| (7,517 | ) |
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| (2,478 | ) |
Purchase of websites |
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| (352,000 | ) |
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Net cash used in investing activities |
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| (359,517 | ) |
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| (2,478 | ) |
Cash flows from financing activities: |
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Sale of common stock |
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| 625,000 |
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| 841,500 |
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Sale of Preferred stock |
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| 50,000 |
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Payments on premium finance loan |
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| (23,798 | ) |
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| (7,377 | ) |
Principal repayments-LT debt from related parties |
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| |
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| (7,306 | ) |
Net cash provided by financing activities |
|
| 651,202 |
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|
| 826,817 |
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Net increase (decrease) in cash |
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| (584,444 | ) |
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| 194,522 |
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Cash at beginning of period |
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| 1,162,632 |
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|
| 336,684 |
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Cash at end of period |
| $ | 578,188 |
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| $ | 531,206 |
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Supplemental Disclosure of Cash Flow Information |
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Cash paid for: |
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Interest |
| $ | |
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| $ | 12,093 |
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Income Taxes |
| $ | |
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| $ | |
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Non-Cash Investing and financing activities |
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Premium finance loan payable recorded as prepaid |
| $ | |
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| $ | 15,659 |
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Conversion of related party notes to common stock |
| $ | |
|
| $ | 286,000 |
|
See accompanying notes to unaudited condensed consolidated financial statements
4
BRIGHT MOUNTAIN ACQUISITION CORPORATION AND SUBSIDIARIES
(formerly known as Bright Mountain Holdings, Inc., and subsidiaries)
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 2014
(Unaudited)
NOTE 1 NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Organization and Nature of Operations
Bright Mountain Acquisition Corporation, formerly known as Bright Mountain Holdings, Inc., (BMAQ or the Company, we, us, our, Bright Mountain) is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.
Bright Mountain plans to grow its business through organic growth and acquisitions. The Bright Mountain strategy is to concentrate its marketing and development to veterans and first responders, including law enforcement, and firemen.
Our websites contain a number of sections with a vast amount of mission group oriented information including originally written news content, blogs, forums, career information, and video. Bright Mountain Acquisition Corporation’s websites are:
· | Bootcamp4me.com (military); |
· | Bootcamp4me.org (military); |
· | Brightwatches.com; |
· | Coastguardnews.com |
· | Fdcareers.com; |
· | Fireaffairs.com (first responders); |
· | Leoaffairs.com (law enforcement personnel); |
· | PopularMilitary.com; |
· | Teacheraffairs.com; |
· | Thebravestonline.com (first responders); |
· | Thebright.com; |
· | Wardocumentaryfilms.com (military); |
· | Welcomehomeblog.com (military); and |
· | 360fire.com (first responders); |
Basis of Presentation
The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the SEC). In the opinion of the Companys management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the six months ended June 30, 2014, and the financial position as of June 30, 2014 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.
Principles of Consolidation
The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries, Bright Mountain LLC and The Bright Insurance Agency, LLC. All significant intercompany transactions and balances have been eliminated in consolidation.
5
Use of Estimates
Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States (GAAP). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require managements judgment in its application. There are also areas in which managements judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.
Cash and Cash Equivalents
The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents
Fair Value of Financial Instruments and Fair Value Measurements
The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.
We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:
Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.
Accounts Receivable
Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.
6
The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net 60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.
Inventories
Inventories are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.
Revenue Recognition
The Company recognizes revenue on our products in accordance with ASC 605-10, Revenue Recognition in Financial Statements. Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:
·
Sale of merchandise directly to consumers: The Companys product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.
·
Advertising revenue is received directly from companies who pay the Company a monthly fee for advertising space.
·
Advertising revenues are generated by users clicking on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.
The Company follows the guidance of ASC 605-50-25, Revenue Recognition, Customer Payments. Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.
Cost of Sales
Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.
Shipping and Handling Costs
The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.
Sales Return Reserve Policy
Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.
Product Warranty Reserve Policy
The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.
7
Property and Equipment
Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements, if any, would be amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.
Website Development Costs
The Company accounts for its website development costs in accordance with ASC 350-50, Website Development Costs. These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows.
ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of three years.
As of June 30, 2014 and 2013, all internally generated website costs have been expensed.
Impairment of Long-Lived Assets
The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10, Accounting for the Impairment or Disposal of Long-Lived Assets. This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.
Stock-Based Compensation
The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, Equity-Based Payments to Non-Employees. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.
Advertising, Marketing and Promotion
Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the six months ended June 30, 2014 and the six months ended June 30, 2013, advertising, marketing and promotion expense was $68,873 and $31,845 respectively.
8
Income Taxes
We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.
The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.
As of June 30, 2014, tax years 2013, 2012, 2011 and 2010 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.
Basic and Diluted Net Earnings (Loss) Per Common Share
In accordance with ASC 260-10, Earnings Per Share, basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2014 and 2013 there were approximately 1,470,000 and 1,152,000 common stock equivalent shares outstanding as stock options, respectively and 2,600,000 and 0 common stock equivalents from the conversion of preferred stock, respectively. Equivalent shares were not utilized as the effect is anti-dilutive.
Risk and Uncertainty
In accordance with the provisions of ASC 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810 Consolidation, the Company is required to report significant risk and uncertainties that could significantly affect the amounts reported in the financial statements in the near term. The Company is required to disclose risks and uncertainty existing in the areas of (1) nature of operations, (2) use of estimates in the preparation of financial statements, (3) significant estimates, and (4) current vulnerability due to concentrations. The required disclosures are placed in diverse parts of these financial statements and notes.
Segment Information
In accordance with the provisions of ASC 280-10, Disclosures about Segments of an Enterprise and Related Information, the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of June 30, 2014 and 2013.
9
Recent Accounting Pronouncements
In June 2014, FASB issued Accounting Standards Update (ASU) No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810, Consolidation. The update removes all incremental financial reporting requirements from GAAP for development stage entities, including the removal of Topic 915 from the FASB Accounting Standards Codification. In addition, the update adds an example disclosure in Risks and Uncertainties (Topic 275) to illustrate one way that an entity that has not begun planned principal operations could provide information about the risks and uncertainties related to the companys current activities. Furthermore, the update removes an exception provided to development stage entities in Consolidations (Topic 810) for determining whether an entity is a variable interest entitywhich may change the consolidation analysis, consolidation decision, and disclosure requirements for a company that has an interest in a company in the development stage. The update is effective for the annual reporting periods beginning after December 15, 2014, including interim periods within that reporting period. We have elected to adopt the provisions of this ASU early, accordingly all of the past disclosures and presentations on development stage accounting have been eliminated.
We have evaluated all other recent accounting pronouncements, which are not expected to have a material impact on the financial statements upon adoption.
NOTE 2 - GOING CONCERN
The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss attributable to common shareholders of $775,191 and used cash in operating activities of $876,129 for the six months ended June 30, 2014. The Company had an accumulated deficit of $3,738,599 at June 30, 2014. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Companys continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.
Management plans to continue to raise additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources.
The condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.
NOTE 3 BUSINESS ACQUISITIONS
As previously disclosed in our Annual Report on Form 10-K for the year ending December 31, 2013, on January 2, 2014, the Company entered into an agreement to purchase Leoaffairs.com, Fireaffairs.com, and Teacheraffairs.com for $100,000 (the Websites). Payment terms for the acquisition of the Websites was $100,000 at closing. Additionally, the Company agreed to pay $4,167 per month, beginning February 1, 2014 and continuing monthly for 36 months, ending January 1, 2017 for management services. The agreement included a provision wherein the seller will receive stock options to purchase 50,000 shares of the Companys common stock at closing. The agreement also includes a goal oriented incentive plan wherein the seller will have the opportunity to earn up to either a total of $50,000 or 50,000 stock options for each of the years 2014, 2015, and 2016 for achieving specific traffic goals. The Company recorded the fair value of the contingency at $0 on January 2, 2014 and $0 as of June 30, 2014. The acquisition was accounted for following ASC 805 Business Combination. The operations of the Websites prior to the Companys acquisition were immaterial; therefore, pro forma information will not be presented. There were no costs of acquisition incurred as a result of the Websites purchase.
As previously disclosed in our Annual Report on Form 10-K for the year ending December 31, 2013, on March 3, 2014, the Company entered into an agreement to purchase Welcomehomeblog.com for $200,000. Payment terms for the acquisition of the website was $200,000 at closing. The acquisition was accounted following ASC 805 Business Combination. The operations of the website prior to the Companys acquisition were immaterial; therefore, pro forma information will not be presented. There were no costs of acquisition incurred as a result of this website purchase.
10
On May 2, 2014, the Company entered into a Website Asset Purchase and Management Agreement to acquire FDcareers.com for $52,000. The payment terms were $52,000 payable on May 2, 2014 for the website plus $13,000 on May 2, 2014 for management services and consulting fees for the Sellers maintenance of the Website for the month May 2014 and for training during the months of June and July 2014. The acquisition was accounted following ASC 805 Business Combination. The operations of the website prior to the Companys acquisition were immaterial; therefore, pro forma information will not be presented. There were no costs of acquisition incurred as a result of this website purchase.
NOTE 4 INVENTORIES
At June 30, 2014 and December 31, 2013 inventories consisted of the following:
|
| June 30, |
|
| December 31, |
| ||
|
| 2014 |
|
| 2013 |
| ||
Product Inventory: Books |
| $ | 591 |
|
| $ | 1,383 |
|
Product Inventory: Clocks & Watches |
|
| 519,542 |
|
|
| 300,210 |
|
Product Inventory: Art |
|
| 885 |
|
|
| 885 |
|
Product Inventory: Jewelry |
|
| 333 |
|
|
| 508 |
|
Product Inventory: Other Inventory |
|
| 838 |
|
|
| 332 |
|
Total Inventory Balance |
| $ | 522,189 |
|
| $ | 303,318 |
|
NOTE 5 PROPERTY AND EQUIPMENT
At June 30, 2014 and December 31, 2013 property and equipment consists of the following:
|
| June 30, |
|
| December 31, |
|
| Depreciable Life |
| |||
|
| 2014 |
|
| 2013 |
|
| (Years) |
| |||
Furniture & Fixtures |
| $ | 26,763 |
|
| $ | 23,921 |
|
|
| 7 |
|
Computer Equipment |
|
| 37,975 |
|
|
| 33,300 |
|
|
| 5 |
|
Total Fixed Assets |
|
| 64,738 |
|
|
| 57,221 |
|
|
|
|
|
Less: Accumulated Depreciation |
|
| (28,054 | ) |
|
| (22,722 | ) |
|
|
|
|
Total Fixed Assets, net |
| $ | 36,684 |
|
| $ | 34,499 |
|
|
|
|
|
Depreciation expense was $5,332 and $3,818 for the six months ended June 30, 2014 and June 30, 2013, respectively.
NOTE 6 INTANGIBLE ASSETS
Website acquisition assets at June 30, 2014 and December 31, 2013, consists of the following:
|
| June 30, |
|
| December 31, |
| ||
|
| 2014 |
|
| 2013 |
| ||
Website Acquisition Assets |
| $ | 394,944 |
|
| $ | 42,944 |
|
Less: Accumulated Amortization |
|
| (52,849 | ) |
|
| |
|
Total Website Acquisition Assets, net |
| $ | 342,095 |
|
| $ | 42,944 |
|
Amortization expense was $52,849 and $0 for the six months ended June 30, 2014 and June 30, 2013, respectively.
11
NOTE 7 COMMITMENTS AND CONTINGENCIES
Legal
From time-to-time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of June 30, 2014 there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations.
Lease Commitment
Leases
The Company leases its offices at 6400 Congress Avenue, Suite 2250, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options and no escalations for the lease term. The lease, which was entered into on January 3, 2011, is for approximately 2,000 square feet for a term of 39 months in Boca Raton, Florida at a base rent of approximately $4,000 per month and required payment of a security deposit of $3,700. On September 30, 2013, the Company entered into a lease amendment wherein the Company leased Suite 1200 for an additional 1,017 square feet for a term of 39 months with a termination date of December 31, 2016. An additional security deposit of $1,000 was paid upon execution of the lease amendment. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water.
The Companys lease for Suite 2250 expired March 31, 2014. The Company anticipates executing a new lease for Suite 2050. As of today, the Company has not signed a new lease and is on a month-to-month lease.
Rent expense for the six months ended June 30, 2014 and 2013 was $35,660 and $21,518 respectively.
Other Commitments
The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the six months ended June 30, 2014 and 2013, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.
All expenses and liabilities relating to such contracts were recorded in accordance with GAAP during all periods presented in the accompanying consolidated financial statements.
The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the terms of this agreement, the Company will compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Companys Board of Directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term.
The agreement will terminate upon the Chief Executive Officers death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one years notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years notice of the Companys intent to terminate and, at the end of the one year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to Bright Mountain Acquisition Corporation fails to assume the Companys obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause.
12
The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Companys Amended and Restated Articles of Incorporation and Restated By-laws.
The foregoing description of the terms and conditions of the employment agreement with the Chief Executive Officer is qualified in its entirety by reference to the agreement, which was filed as an Exhibit and available on the Companys Form 8-K as filed with the Securities and Exchange Commission on June 3, 2014.
NOTE 8 RELATED PARTIES
During the six months ended June 30, 2014, a related party founder purchased 300,000 shares of the Companys common shares for $150,000.
During the six months ended June 30, 2014, a related party purchased 500,000 shares of the Companys common shares for $250,000.
NOTE 9 SHAREHOLDERS EQUITY
Preferred Stock
The Company authorized 20,000,000 shares of preferred stock with a par value of $0.01.
At a meeting of the Board of Directors, held on November 1, 2013, the directors approved the designation of two million (2,000,000) shares of the Preferred Stock as 10% Series A Convertible Preferred Stock (Series A Stock) and authorized the issuance of the Series A Stock. Holders of the Series A Stock shall be entitled to the payment of a 10% dividend payable in shares of the Corporations common stock at a rate of one share of Common Stock for each ten shares of Series A Stock. Dividends shall be payable annually the tenth business day of January. Each holder of Series A Stock may convert all or part of the Series A Stock into shares of common stock on a share for share basis. Series A Stock shall rank superior to all other classes of stock upon liquidation. Each share of Series A Stock shall automatically convert to common shares five years from the date of issuance or upon change in control. On the tenth business day of January 2014 there were 17,398 shares of common stock dividends owed and due to the Series A Stockholders of record as dividends on the Series A Stock. On January 10, 2014, the Company issued 17,398 shares of common stock due Series A Stockholders. As of June 30, 2014, there were 74,083 shares of common stock dividends owed but not due until the tenth business day of January 2015 to the Series A Stockholders as dividends on the Series A Stock.
During the six months ended June 30, 2014, the Company raised additional capital of $50,000 through issuance of 100,000 shares of its Series A Stock pursuant to the same private placement.
At a meeting of the Board of Directors, held on December 23, 2013, the directors approved the designation of one million (1,000,000) shares of the Preferred Stock as 10% Series B Convertible Preferred Stock (Series B Stock) and authorized the issuance of the Series B Stock. Holders of the Series B Stock shall be entitled to the payment of a 10% dividend payable in shares of the Corporations common stock at a rate of one share of common stock for each ten shares of Series B Stock. Dividends shall be payable annually the tenth business day of January. Each holder of Series B Stock may convert all or part of the Series B Stock into shares of common stock on a share for share basis. Series B Stock shall rank superior to all common stock upon liquidation. Each share of Series B Stock shall automatically convert to common shares five years from the date of issuance or upon change in control. On the tenth business day of January 2014 there were 3,836 shares of common stock owed and due to the Series B stockholders as dividends on the Series B Stock. On January 10, 2014, the Company issued 3,836 shares of common stock due Series B Stockholder. As of June 30, 2014, there were 46,302 shares of common stock owed but not due until the tenth business day of January 2015 to the Series B Stockholder as dividends on the Series B Stock.
Series A and B Stock are also subject to adjustment of the conversion terms due to future mergers, sales and stock splits, if any.
13
Common Stock
A) | Stock Issued for cash |
The Company has authorized 324,000,000 shares of common stock with a par value of $0.01.
During the six months ended June 30, 2014, the Company issued 50,000 shares of its common stock in connection with the exercise of a stock option granted to an outside consultant and received $25,000 based on the exercise price of $0.50 per common share.
During the six months ended June 30, 2014, the Company raised additional capital through issuance of common stock pursuant to a private placement whereby $600,000 in capital was raised through the issuance of 1,200,000 shares of common stock at $0.50 per share.
B) | Stock issued for services |
On April 21, 2014, the Company issued to an attorney 25,000 shares of the Companys common stock at $0.50 per share, or $12,500, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a private placement.
C) | Stock issued for dividends |
During the six months ended June 30, 2014, the Company issued 21,234 shares of its common stock as dividends to the holders of its Series A Stock and Series B Stock. Holders of the Series A and Series B Stock are entitled to the payment of a 10% dividend payable in shares of the Companys common stock at a rate of one share of common stock for each ten shares of Series A or Series B Stock. Dividends shall be payable annually the tenth business day of January (see Note 9 Preferred Stock).
Stock Incentive Plan and Stock Option Grants to Employees and Directors
The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, Equity-Based Payments to Non-Employees. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.
Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with FASB ASC 505, Equity, and FASB ASC 718, Compensation-Stock Compensation, including related amendments and interpretations. The related expense is recognized over the period the services are provided.
On April 20, 2011, the Companys board of directors and majority stockholder adopted the 2011 Stock Option Plan (the 2011 Plan), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Internal Revenue Code of 1986, as amended (the Code), non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company had reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2011 Plan to any individual during any calendar year shall be 180,000 shares. The Companys board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2011 Plan, as may be determined by the Committee and specified in the grant instrument. As of June 30, 2014, 0 shares were remaining under the 2011 Plan for future issuance.
14
On April 1, 2013, the Companys board of directors and majority stockholder adopted the 2013 Stock Option Plan (the 2013 Plan), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. The Companys board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the 2013 Plan, as may be determined by the Committee and specified in the grant instrument. As of June 30, 2014, 260,000 shares were remaining under the 2013 Plan for future issuance.
On January 2, 2014 the Company granted 50,000 ten-year options, which have an exercise price of $0.50 per share to a consultant. All 50,000 stock options vested on January 2, 2014. The aggregate fair value of these options was computed at $8,167 or $0.1633 per option.
On January 2, 2014 the Company granted 50,000 ten-year stock options, which have an exercise price of $0.50 per share and cliff vest annually over four years starting in January 2015 to an employee. The aggregate fair value of these options was computed at $8,167 or $0.1633 per option.
The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.
The Company recorded $41,325 and $10,159 stock option expense for the six months ended June 30, 2014 and June 30, 2013 respectively in connection with all options.
As of June 30, 2014 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $63,983 to be recognized through June 2018.
A summary of the Companys stock option activity during the six months ended June 30, 2014 is presented below:
|
| Number of Options |
|
| Weighted Average Exercise Price |
|
| Weighted Average Remaining Contractual Term |
|
| Aggregate Intrinsic Value |
| ||||
Balance Outstanding, December 31, 2013 |
|
| 1,420,000 |
|
| $ | 0.23 |
|
|
| 8.2 |
|
| $ | 495,200 |
|
Granted |
|
| 100,000 |
|
|
| 0.50 |
|
|
| |
|
|
| |
|
Exercised |
|
| (50,000 | ) |
|
| 0.50 |
|
|
| |
|
|
| |
|
Forfeited |
|
| |
|
|
| |
|
|
| |
|
|
| |
|
Expired |
|
| |
|
|
| |
|
|
| |
|
|
| |
|
Balance Outstanding, June 30, 2014 |
|
| 1,470,000 |
|
| $ | 0.24 |
|
|
| 7.7 |
|
| $ | 379,980 |
|
Exercisable at June 30, 2014 |
|
| 750,600 |
|
| $ | 0.17 |
|
|
| 7.0 |
|
| $ | 248,040 |
|
15
NOTE 10 CONCENTRATIONS
The Company purchases a substantial amount of its products from two vendors; Vendor A and Vendor B. During the six months ended June 30, 2014, these two vendors accounted for 64% and 29%, respectively of total products purchased. Although we continue to expand our product line and vendor relationships, due to the high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Companys operations.
The Company sells many of its products through various distribution portals, which include Amazon and EBay. During the six months ended June 30, 2014, these two portals accounted for 84% and 16%, respectively of our total product sales. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Companys operations.
A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Companys operations and cash flow. The Company established an account with a payment processor as an alternate portal for receiving payments for our products sold.
Credit Risk
The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At June 30, 2014 and December 31, 2013, respectively, the Company had cash balances above the FDIC insured limit of $168,427 and $716,847 respectively. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.
Concentration of Funding
During the six months ended June 30, 2014 and 2013, a large portion of the Companys funding was provided by the sale of shares of the Companys common stock to related parties.
NOTE 11 SUBSEQUENT EVENTS
On July 1, 2014, the Company entered into a Website Asset Purchase and Management Agreement to acquire PopularMilitary.com on July 1, 2014. The Company purchased PopularMilitary.com for $100,000. The payment terms was $100,000 payable on July 1, 2014 for the website. A copy of the agreement is filed as exhibit 10.22 to this report.
16
ITEM 2.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
The following discussion of our consolidated financial condition and results of operations for the three and six months ended June 30, 2014 and 2013 should be read in conjunction with the unaudited consolidated financial statements and the notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2013 as filed with the Securities and Exchange Commission. We use words such as anticipate, estimate, plan, project, continuing, ongoing, expect, believe, intend, may, will, should, could, and similar expressions to identify forward-looking statements.
Overview
Bright Mountain was organized in May 2010. The Company plans to grow its business through organic growth and acquisitions concentrating in the veterans and first responder demographic. We own, acquire and manage websites which are customized to provide our niche users, including military, law enforcement and first responders with information and news that is of interest to them.
Bright Mountain websites at December 31, 2013 included:
· | Bootcamp4me.com |
· | Bootcamp4me.org |
· | Brightwatches.com |
· | Coastguardnews.com |
· | Thebravestonline.com |
· | TheBright.com |
· | Wardocumentaryfilms.com |
· | 360fire.com |
During 2014, we have continued to expand our operations through the acquisition of:
· | FDCareers.com |
· | Fireaffairs.com |
· | Leoaffairs.com |
· | PopularMilitary.com |
· | Teacheraffairs.com |
· | Welcomehomeblog.com |
Growth and retention of user traffic is paramount to our Companys future success. We are undertaking specific actions to develop user traffic, including:
· | continued acquisition of websites related to the Companys core mission; |
· | adding more video; |
· | growth of social media audiences; |
· | increased emphasis on mobile traffic; and |
· | increasing quality control. |
Bright Mountain has grown from one website in March 2013 to 14 websites today.
17
Although our cash operating expenses increased by 18% in the three months ended June 30, 2014 as compared to the three months ended June 30, 2013, our total revenue increased by 144% and our gross profit increased by 239% for the three months ended June 30, 2014 compared to the three months ended June 30, 2013. Further, advertising revenue increased 36 times for the quarter ended June 30, 2014 as compared to the three months ended June 30, 2013. These rises are being powered by site traffic increases of over 16 times for the three months ending June 30, 2014 as compared to the three months ending June 30, 2013 as a result of organic growth and acquisitions. Visits to the Companys websites increased to approximately 2,000,000 for the quarter ended June 30, 2014 compared to approximately 121,000 for the quarter ended June 30, 2013 as a result of organic growth and acquisitions.
Going Concern
The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained net losses attributable to common shareholders of $775,191 and used cash in operating activities of $876,129 for the six months ended June 30, 2014 as compared to net losses attributable to common shareholders of $732,696 and cash used in operating activities of $629,817 for the six months ended June 30, 2013. The Company had an accumulated deficit of $3,738,599 as of June 30, 2014. The report of our independent registered public accounting firm on our consolidated balance sheets at December 31, 2013, contains an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon our net losses, cash used in operations and accumulated deficit. These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful in our efforts to generate revenues or report profitable operations or to continue as a going concern, in which event investors would lose their entire investment in our company.
Results of operations for the three and six months ended June 30, 2014 compared to the three and six months ended June 30, 2013
Revenue: The Companys total revenues for the three months ended June 30, 2014 increased 144% as compared to the three months ended June 30, 2013 and total revenue for the six months ended June 30, 2014 increased 168% as compared to the six months ended June 30, 2013. Our revenues consist primarily of product sales (approximately 90% of total revenue for the three months ended June 30, 2014), and to a lesser extent services. The increase in our product sales reflects the impact of expanded product inventory and increased visitor traffic. We also increased our revenue from services, which consists of advertising and subscriptions. The increase reflects the impact of increased visitor traffic as a result of additional websites acquired and organic growth.
Cost of sales: Cost of sales as a percentage of total revenues was 71% for the three months ended June 30, 2014 as compared to 79% for the three months ended June 30, 2013 and cost of sales for the six months ended June 30, 2014 was 73% as compared to 80% for the six months ended June 30, 2013. Our gross profit margins increased to 29% for the three months ended June 30, 2014 as compared to 21% for the three months ended June 30, 2013 and 27% for the six months ended June 30, 2014 as compared to 20% for the six months ended June 30, 2013. The reductions in cost of sales, resulting in increased gross profit margins, is primarily attributed to expanded product lines, strengthened purchasing power, and increased sales.
Selling, general and administrative expenses: The Companys selling, general and administrative expenses for the three months ended June 30, 2014 increased 10% from the three months ended June 30, 2013. Selling, general and administrative expenses increased by 18% for the six months ended June 30, 2014 compared to the six months ended June 30, 2013. The increase in selling, general and administrative expenses can be attributed to ongoing implementation of the Companys business plan and our need to add employees to manage our growth. The following expenses represent the material increases in our selling, general and administrative expenses for the three and six months ended June 30, 2014 from the comparable period in 2013;
· | payroll, payroll taxes, and employee medical expense increased by $67,498 and $109,539 for the three and six months ended June 30, 2014; |
· | rent increased by $8,078 and $14,142 for the three and six months ended June 30, 2014; |
· | stock based, non-cash compensation increased by $21,451 and $31,166 for the three and six months ended June 30, 2014; |
· | advertising and marketing expense increased by $3,843 and $37,028 for the three and six months ended June 30, 2014; and |
· | non-cash amortization expense, which represents amortization of the Companys website acquisition assets, increased by $21,381 and $52,849 for the three and six months ended June 30, 2014. |
18
Our cash operating expenses for the three months ended June 30, 2014 increased by 18% from the three months ended June 30, 2013. The Companys cash operating expenses for the six months ended June 30, 2014 increased by 16% from the six months ended June 30, 2013. We anticipate that our operating expenses for the remainder of 2014 will increase from a monthly cash average of $132,000 to an approximate monthly cash average of $140,000 per month. This increase in anticipated operating expenses will be primarily affected by our need to add employees to manage our continuous growth.
Liquidity and capital resources
Liquidity is the ability of a company to generate sufficient cash to satisfy its needs for cash. As of June 30, 2014 we had approximately $578,188 in cash and cash equivalents and working capital of $961,797, as compared to cash and cash equivalents of approximately $1,162,632 and working capital of $1,298,882 at December 31, 2013. Our principal sources of operating capital have been equity financings and loans from related parties. During the six months ended June 30, 2014 we raised $650,000 in capital through the sale of our securities, and an additional $25,000 from exercised stock options.
We continue to use our working capital to purchase additional websites. During the six months ended June 30, 2014, the Company spent approximately $352,000 for the purchase of Leoaffairs.com, Fireaffairs.com, Teacheraffairs.com, Welcomehomeblog.com, and FDCareers.com. Presently, our average monthly operating overhead is approximately $148,000 of which, approximately $132,000 is cash operating overhead. We intend to increase our average monthly cash operating overhead to $140,000 if we are able to raise additional capital with the initial proceeds being used for an increase in general and administrative expenses, branding, marketing, advertising and promotion, ongoing website development and operations and inventory. In the absence of additional funding, we will need to decrease our expenses, which will adversely impact on our plan of operations.
While we generated revenues of approximately $465,000 for the six months ended June 30, 2014, we do not anticipate that we will generate sufficient income to fund our operations for the next 12 months and we will need to raise additional working capital of at least $1,000,000. We do not have any firm commitments for this necessary capital and there are no assurances we will be successful in raising the capital upon terms and conditions, which are acceptable to us, if at all. If we are unable to raise the necessary additional working capital, absent a significant increase in our revenues, of which there is no assurance, we will be unable to continue to grow our company and may be forced to reduce certain operating expenses in an effort to conserve our working capital.
Cash flows
Net cash flows used in operating activities was $876,129 for the six months ended June 30, 2014 as compared to $629,817 used in operating activities for the six months ended June 30, 2013. In the six months ended June 30, 2014 we used cash primarily to fund our net loss of $764,574, acquisitions of websites of $352,000, and increases in our inventory of more than $218,871. The increase in our inventory of 72% at June 30, 2014 from December 31, 2013 reflects both increased inventory related to an expansion of product lines as well as timing of shipments of additional inventory.
Net cash flows used in investing activities was $359,517 for the six months ended June 30, 2014 as compared to $2,478 used in investing activities for the six months ended June 30, 2013 due to the purchase of fixed assets and the acquisition of websites.
Net cash flows provided from financing activities was $651,202 for the six months ended June 30, 2014 as compared to $826,817 for the six months ended June 30, 2013. In both periods, cash was provided from the sale of our securities, net of repayments of debt obligations.
Critical accounting policies
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 1 to our unaudited condensed consolidated financial statements appearing elsewhere in this report.
19
Recent accounting pronouncements
In June 2014, FASB issued Accounting Standards Update (ASU) No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810, Consolidation. The update removes all incremental financial reporting requirements from GAAP for development stage entities, including the removal of Topic 915 from the FASB Accounting Standards Codification. In addition, the update adds an example disclosure in Risks and Uncertainties (Topic 275) to illustrate one way that an entity that has not begun planned principal operations could provide information about the risks and uncertainties related to the companys current activities. Furthermore, the update removes an exception provided to development stage entities in Consolidations (Topic 810) for determining whether an entity is a variable interest entitywhich may change the consolidation analysis, consolidation decision, and disclosure requirements for a company that has an interest in a company in the development stage. The update is effective for the annual reporting periods beginning after December 15, 2014, including interim periods within that reporting period. We have elected to adopt the provisions of this ASU early, accordingly all of the past disclosures and presentations on development stage accounting have been eliminated. We have evaluated all other recent accounting pronouncements, which are not expected to have a material impact on the financial statements upon adoption.
Off balance sheet arrangements
As of the date of this report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.
ITEM 3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
Not applicable for a smaller reporting company.
ITEM 4.
Evaluation of Disclosure Controls and Procedures. We maintain disclosure controls and procedures as such term is defined in Rule 13a-15(e) under Securities Exchange Act of 1934 (the Exchange Act). In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Based on their evaluation as of the end of the period covered by this report, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required disclosure as a result of continuing material weaknesses in our internal control over financial reporting as described in our Annual Report on Form 10-K for the year ended December 31, 2013. A material weakness is a deficiency, or combination of deficiencies, that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected. These material weaknesses in our internal control over financial reporting related to:
| · | the Company current has only one employee who is responsible for handling the cash and making deposits, posting cash receipts, writing and mailing checks, and posting cash disbursements. Our CEO reviews bank statements and reconciliations on a monthly basis as a mitigating control until such time as funds are available to the Company to create a position to segregate duties consistent with control objectives, and |
| · | we do not currently have monitoring controls in place to ensure correct analysis and application of generally accepted accounting principles. As a result, the Company is contemplating retaining an outside accountant with SEC accounting experience on an as needed basis as a monitoring control. |
20
Management believes that the material weaknesses set forth above did not have an effect on the Company's financial reporting for the period ended June 30, 2014. However, management believes that the lack of a functioning audit committee and lack of a majority of outside directors on the Company's board of directors can adversely affect reporting in the future years, when our operations become more complex and less transparent and require higher level of financial expertise from the overseeing body of the Company.
We are committed to improving our financial organization. As part of this commitment, we will, as soon as funds are available to the Company:
| · | appoint one or more outside directors to our board of directors who shall be appointed to the audit committee of the Company resulting in a fully functioning audit committee who will undertake the oversight in the establishment and monitoring of required internal controls and procedures; |
| · | create a position to segregate duties consistent with control objectives and will increase our personnel resources; and |
| · | hire independent third parties or consultants to provide expert advice as needed. |
We will continue to monitor and evaluate the effectiveness of our internal controls and procedures and our internal controls over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however, expect that the material weaknesses in our disclosure controls will be remediated until such time as we have improved our internal control over financial reporting.
Changes in Internal Control over Financial Reporting. There have been no changes in our internal control over financial reporting during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
21
PART II - OTHER INFORMATION
ITEM 1.
None.
ITEM 1A.
Not applicable for a smaller reporting company.
ITEM 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
On April 21, 2014, the Company issued 25,000 shares of its common stock valued at $0.50 per share, or $12,500, for services rendered. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act in reliance on an exemption provided by Section 4(a)(2) of that act.
Between April 23, 2014 and June 30, 2014, the Company raised additional capital of $600,000 through sale of an aggregate of 1,200,000 shares of its common stock to five investors at a purchase price of $0.50 per share in private transactions. Included in these transactions was the sale of 300,000 shares of common stock to a related party founder and 500,000 shares of common stock to an affiliate. The purchasers were accredited investors and the issuances were exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) of that act. The Company did not pay any commissions or finders fees in these transactions and we are using the proceeds for working capital.
ITEM 3.
DEFAULTS UPON SENIOR SECURITIES.
None.
ITEM 4.
Not applicable to our companys operations.
ITEM 5.
None.
ITEM 6.
No. |
| Description |
10.22 |
| Website Purchase Agreement dated July 1, 2014 by and between Bright Mountain Holdings, Inc., and Thomas Dale Wakefield, Eagle Empire LLC* |
31.1 |
| Rule 13a-14(a)/ 15d-14(a) Certification of Chief Executive Officer * |
31.2 |
| Rule 13a-14(a)/ 15d-14(a) Certification of Chief Financial Officer * |
32.1 |
| Section 1350 Certification of Chief Executive Officer and Chief Financial Officer* |
101.INS |
| XBRL Instance Document ** |
101.PRE |
| XBRL Taxonomy Extension Presentation Linkbase ** |
101.LAE |
| XBRL Taxonomy Extension Label Linkbase ** |
101.DEF |
| XBRL Taxonomy Extension Definition Linkbase ** |
101.SCH |
| XBRL Taxonomy Extension Schema ** |
101.CAL |
| XBRL Taxonomy Extension Calculation Linkbase ** |
*
filed herewith
**
pursuant to Rule 406T of Regulation S-T, the interactive data files on Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.
22
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| BRIGHT MOUNTAIN ACQUISITION CORPORATION | |
|
| |
August 12, 2014 | By: | /s/ W. Kip Speyer |
|
| W. Kip Speyer, Chief Executive Officer |
|
|
|
August 12, 2014 | By: | /s/ Annette Casacci |
|
| Annette Casacci, Chief Financial Officer |
23