CFN Enterprises Inc. - Quarter Report: 2008 March (Form 10-Q)
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10-Q
(Mark
One)
x |
QUARTERLY
REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
|
For the
quarterly period ended March 31, 2008
o |
TRANSITION
REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT
|
For the
transition period from ________ to __________
Commission
File Number: 000-52635
ACCELERIZE NEW MEDIA,
INC.
(Exact
name of registrant specified in charter)
Delaware
|
20-3858769
|
(State
or other jurisdiction of incorporation or organization)
|
(I.R.S.
Employer Identification No.)
|
12121
WILSHIRE BLVD.,
SUITE
322
LOS
ANGELES, CALIFORNIA 90025
(Address
of principal executive offices)
(310) 903
4001
(Issuer's
telephone number)
(Former
name, former address and former fiscal year, if changed since last
report)
Indicate by check mark whether the
registrant (1) has filed all reports required to be filed by Section 13 or 15(d)
of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days. Yes x No o
Indicate
by check mark whether the registrant is large accelerated filer, an accelerated
filer, or a non-accelerated filer. See the definitions of “large accelerated
filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act.
Large
accelerated filer o
|
Accelerated
filer o
|
Non-accelerated
filer o
(Do
not check if smaller reporting company)
|
Smaller
reporting company x
|
Indicate
by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act). Yes o No
x
The
number of shares outstanding of the registrant’s Common Stock, $0.001 par
value per share, was 23,901,261 as of May 15, 2008.
When used
in this quarterly report, the terms “Accelerize,” “ we,” “our,” and “us” refer
to Accelerize New Media, Inc., a Delaware corporation.
CAUTIONARY
STATEMENT REGARDING FORWARD LOOKING INFORMATION
This
quarterly report on Form 10-Q contains certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995 and other
Federal securities laws, and is subject to the safe-harbor created by such Act
and laws. Forward-looking statements may include our statements regarding our
goals, beliefs, strategies, objectives, plans, including product and service
developments, future financial conditions, results or projections or current
expectations. In some cases, you can identify forward-looking statements by
terminology such as "may," "will," "should," "expect," "plan," "anticipate,"
"believe," "estimate," "predict," "potential" or "continue," the negative of
such terms, or other comparable terminology. These statements are subject to
known and unknown risks, uncertainties, assumptions and other factors that may
cause actual results to be materially different from those contemplated by the
forward-looking statements. These factors include, but are not limited to, our
ability to implement our strategic initiatives, economic, political and market
conditions and fluctuations, government and industry regulation, interest rate
risk, U.S. and global competition, and other factors. Most of these factors are
difficult to predict accurately and are generally beyond our control. You should
consider the areas of risk described in connection with any forward-looking
statements that may be made herein. The business and operations of Accelerize
New Media, Inc. are subject to substantial risks, which increase the uncertainty
inherent in the forward-looking statements contained in this report. Except as
required by law, we undertake no obligation to release publicly the result of
any revision to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. Further information on potential factors that could affect
our business is described under “Item 1A. Risk Factors” in our annual report on
Form 10-K as filed with the Securities and Exchange Commission, or the SEC, on
March 31, 2008. Readers are also urged to carefully review and consider the
various disclosures we have made in this report.
2
ACCELERIZE
NEW MEDIA, INC.
INDEX
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Page
|
|
PART
I - FINANCIAL INFORMATION:
|
||
Item
1.
|
Financial
Statements (Unaudited)
|
4
|
Item
2.
|
Management’s
Discussion and Analysis And Results of Operations
|
17
|
Item
4T.
|
Controls
and Procedures
|
21
|
PART
II - OTHER INFORMATION:
|
||
Item
2.
|
Unregistered
Sales of Equity Securities and Use of Proceeds
|
22
|
Item
6.
|
Exhibits
|
22
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SIGNATURES
|
23
|
3
PART
I-FINANCIAL INFORMATION
Item
1. Financial Statements
ACCELERIZE
NEW MEDIA, INC.
|
||||||||
BALANCE
SHEET
|
||||||||
March
31,
|
December
31,
|
|||||||
ASSETS
|
2008
|
2007
|
||||||
(unaudited)
|
(1)
|
|||||||
Current
Assets:
|
||||||||
Cash
|
$ | 645,721 | $ | 951,317 | ||||
Accounts
receivable, net of allowance for bad debt of $6,552 and $3,037
at
|
||||||||
March
31, 2008 and December 31, 2007, respectively
|
110,151 | 50,499 | ||||||
Prepaid
expenses
|
30,987 | 5,487 | ||||||
Domain
name rights
|
112,877 | 162,740 | ||||||
Deferred
tax asset
|
97,959 | 80,026 | ||||||
Total
current assets
|
997,695 | 1,250,069 | ||||||
Website
development costs, net of accumulated amortization of $249,739
and
|
||||||||
$210,411
at March 31, 2008 and December 31, 2007, respectively
|
228,444 | 226,483 | ||||||
Fixed
assets, net of accumulated depreciation of $14,372 and $10,689
at
|
||||||||
March
31, 2008 and December 31, 2007, respectively
|
29,827 | 21,380 | ||||||
Other
assets
|
6,076 | - | ||||||
Goodwill
|
685,547 | 580,547 | ||||||
Total
assets
|
$ | 1,947,589 | $ | 2,078,479 | ||||
LIABILITIES
AND STOCKHOLDERS' EQUITY
|
||||||||
Current
Liabilities:
|
||||||||
Accounts
payable and accrued expenses
|
$ | 398,569 | $ | 214,578 | ||||
Payable
to former member
|
29,277 | 36,315 | ||||||
Notes
payable and accrued interest, net of debt discount of
$143,815
|
287,963 | - | ||||||
Deferred
revenues- short-term
|
594,306 | 550,992 | ||||||
Deferred
tax liability
|
97,959 | 80,026 | ||||||
Total
current liabilities
|
1,408,074 | 881,911 | ||||||
Deferred
revenue- long-term
|
102,379 | 90,307 | ||||||
Total
liabilities
|
1,510,453 | 972,218 | ||||||
Stockholders'
Equity:
|
||||||||
Preferred
stock, $0.001 par value, 2,000,000 shares authorized:
|
||||||||
Series
A, 54,000 issued and outstanding at March 31, 2008
and
|
||||||||
December
31, 2007, respectively
|
728,567 | 728,567 | ||||||
Series
B, 118,875 issued and outstanding at March 31, 2008 and
|
||||||||
December
31, 2007, respectively
|
3,644,563 | 3,644,563 | ||||||
Common
stock; $.001 par value; 100,000,000 shares authorized;
|
||||||||
23,901,260
shares issued and outstanding at March 31, 2008,
and
|
||||||||
21,779,294
shares issued and outstanding at December 31, 2007
|
23,901 | 21,779 | ||||||
Additional
paid-in capital
|
2,803,056 | 2,418,062 | ||||||
Accumulated
deficit
|
(6,762,951 | ) | (5,706,710 | ) | ||||
Total
stockholders’ equity
|
437,136 | 1,106,261 | ||||||
Total
liabilities and stockholders’ equity
|
$ | 1,947,589 | $ | 2,078,479 |
(1)
Derived from audited financial statements
|
|||||
See
Notes to Unaudited Financial
Statements.
|
4
ACCELERIZE
NEW MEDIA, INC.
|
||||||||
STATEMENTS
OF OPERATIONS
|
||||||||
(UNAUDITED)
|
||||||||
Three-month
periods ended
|
||||||||
March
31,
|
||||||||
2008
|
2007
|
|||||||
Revenues:
|
||||||||
Debt
settlement referral revenues
|
$ | 302,885 | $ | 137,435 | ||||
Lead
generation revenues
|
384,132 | 19,619 | ||||||
Advertising
and other revenues:
|
87,888 | 52,530 | ||||||
Total
revenues:
|
$ | 774,905 | $ | 209,584 | ||||
Operating
expenses:
|
||||||||
Selling,
general and administrative
|
1,731,374 | 692,827 | ||||||
Total
operating expenses
|
1,731,374 | 692,827 | ||||||
Operating
loss
|
(956,469 | ) | (483,243 | ) | ||||
Other
income (expense):
|
||||||||
Interest
income (expense)
|
3,407 | (529 | ) | |||||
3,407 | (529 | ) | ||||||
Net
loss
|
(953,062 | ) | (483,772 | ) | ||||
Less
dividends issued for series A and B preferred stock
|
103,179 | 19,751 | ||||||
Net
loss attributable to common stock
|
$ | (1,056,241 | ) | $ | (503,523 | ) | ||
Basic
and diluted loss per common share
|
$ | (0.04 | ) | $ | (0.02 | ) | ||
Basic
and diluted weighted average common
|
||||||||
shares
outstanding
|
23,656,008 | 20,935,381 | ||||||
See
Notes to Unaudited Financial Statements.
|
5
ACCELERIZE
NEW MEDIA, INC.
|
||||||||
STATEMENTS
OF CASH FLOWS
|
||||||||
(UNAUDITED)
|
||||||||
Three-month
periods ended
|
||||||||
March
31,
|
||||||||
2008
|
2007
|
|||||||
Cash
flows from operating activities:
|
||||||||
Net
loss
|
$ | (953,062 | ) | $ | (483,772 | ) | ||
Adjustments
to reconcile net loss to net cash provided by
|
||||||||
operating
activities:
|
||||||||
Depreciation
and amortization
|
94,183 | 40,752 | ||||||
Fair
value of options granted
|
34,143 | 17,742 | ||||||
Changes
in operating assets and liabilities:
|
||||||||
Accounts
receivable
|
(59,652 | ) | (4,081 | ) | ||||
Prepaid
expenses
|
(25,500 | ) | - | |||||
Variation
in deferred tax asset
|
(17,933 | ) | - | |||||
Other
assets
|
(6,076 | ) | ||||||
Accrued
interest
|
1,570 | 529 | ||||||
Accounts
payable and accrued expenses
|
183,991 | 78,058 | ||||||
Variation
in deferred tax liability
|
17,933 | - | ||||||
Deferred
revenue
|
55,386 | 35,929 | ||||||
Net
cash used in operating activities
|
(675,017 | ) | (314,843 | ) | ||||
Cash
flows used in investing activity:
|
||||||||
Capital
expenditures
|
(12,130 | ) | - | |||||
Website
development costs
|
(41,619 | ) | (36,287 | ) | ||||
Net
cash used in investing activity
|
(53,749 | ) | (36,287 | ) | ||||
Cash
flows from financing activities:
|
||||||||
Proceeds
from notes payable
|
430,000 | - | ||||||
Payment
to former member
|
(6,830 | ) | - | |||||
Net
cash provided by financing activities
|
423,170 | - | ||||||
Net
increase in cash
|
(305,596 | ) | (351,130 | ) | ||||
Cash,
beginning of period
|
951,317 | 414,270 | ||||||
Cash,
end of period
|
$ | 645,721 | $ | 63,140 | ||||
Supplemental
disclosures of cash flow information:
|
||||||||
Cash
paid for interest
|
$ | - | $ | 529 | ||||
Cash
paid for income taxes
|
$ | - | $ | - | ||||
Non-cash
investing and financing activities:
|
||||||||
Beneficial
conversion feature associated with notes payable
|
$ | 144,794 | $ | - | ||||
Preferred
stock dividends
|
$ | 103,179 | $ | 19,751 | ||||
Goodwill
resulting from acquisition and correspondence
|
||||||||
increase
in:
|
$ | 105,000 | $ | 580,547 | ||||
Assets
|
$ | - | $ | 44,105 | ||||
Liabilities
|
$ | - | $ | 519,652 | ||||
Common
stock and additional paid-in capital
|
$ | 105,000 | $ | 105,000 | ||||
See
Notes to Unaudited Financial Statements
|
6
ACCELERIZE
NEW MEDIA, INC.
NOTES
TO UNAUDITED FINANCIAL STATEMENTS
NOTE
1: DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND GOING
CONCERN:
Accelerize
New Media, Inc., or the Company, a Delaware
Corporation, incorporated on November 22, 2005, is an online based media and
customer acquisition solutions provider.
The
Company offers comprehensive online media solutions for its clients, including
financial institutions and other sophisticated vendors of high-quality consumer
goods and services, to reach their target audiences on the
Internet. To its advertiser customers, the Company provides
advertising exposure to qualified and interested parties, along with lead
generation and customer acquisition solutions, via its network of financial,
news, and business networking portals, and through real simple syndication, or
RSS, feeds, blogs, targeted e-mail campaigns, banners, search engine
optimization, and co-registration opportunities. In addition, the Company
provides debt settlement referrals in connection with debt settlement
solutions offered consumers by debt settlement agencies.
The
balance sheet presented as of December 31, 2007 has been derived from our
audited financial statements. The unaudited financial statements have been
prepared pursuant to the rules and regulations of the SEC. Certain information
and footnote disclosures normally included in the annual financial statement
prepared in accordance with accounting principles generally accepted in the
United States of America, have been omitted pursuant to those rules and
regulations, but we believe that the disclosures are adequate to make the
information presented not misleading. The financial statements and notes
included herein should be read in conjunction with the annual financial
statements and notes for the year ended December 31, 2007 included in our Annual
Report on Form 10-K dated March 31, 2008.
The
accompanying financial statements have been prepared on a going concern basis.
The Company has used net cash in its operating activities of approximately
$675,000 during the three-month period ended March 31, 2008. The Company's
ability to continue as a going concern is dependent upon its ability to obtain
the necessary financing to meet its obligations and repay its liabilities
arising from normal business operations when they come due, to fund possible
future acquisitions, and to generate profitable operations in the future.
Management plans to continue to provide for its capital requirements by issuing
additional equity securities and debt. The outcome of these matters cannot be
predicted at this time and there are no assurances that if achieved, the Company
will have sufficient funds to execute its business plan or generate positive
operating results.
During
December 2006, the Company entered into an Asset Purchase Agreement to acquire a
substantial portion of the operating assets of The Debt Reduction Group, LLC, or
DRG. Pursuant to the Asset Purchase Agreement, the Company acquired in January
2007 the accounts receivable and substantially all intangible assets of DRG in
consideration of issuing 3,500,000 shares of its common stock to the managing
members of DRG, as well as granting 500,000 warrants to certain of DRG’s
employees which may be earned based upon certain milestones related to target
revenues and operating margins covering 18 months after closing. The Company
consummated the transaction in January 2007.
The
acquisition of the operations of DRG was accounted for pursuant to the Statement
of Financial Accounting Standards, or SFAS No. 141, “Business Combinations”,
which provides that the assets and liabilities acquired and the equity interest
issued are initially recognized at the date of acquisition and measured at the
fair value of the net assets acquired and consideration exchanged. Additionally,
SFAS No. 141 provides that the results of operations of the acquired entity
after the effective date of acquisition be consolidated in the results of
operations of the acquirer.
The total
aggregate purchase price of DRG amounted to $624,652, which consisted of (i)
1,750,000 shares of common stock issued in 2007 valued at an aggregate of
$105,000, (ii) 1,750,000 shares of common stock which were released from escrow
in 2008, valued at an aggregate of $105,000, and (iii) assumption of $519,652 of
liabilities. The purchase price has been allocated as follows:
7
Fair
value of the escrowed shares
|
$
|
105,000
|
||
Fair
value of the unescrowed shares:
|
105,000
|
|||
Assets
acquired:
|
(44,105
|
)
|
||
Liabilities
assumed:
|
519,652
|
|||
Goodwill:
|
$
|
685,547
|
The fair
value of the shares issued was based on a valuation of the Company’s shares
prepared by an unrelated valuation specialist, using the discounted cash flow
approach.
The
goodwill resulting from this transaction was primarily attributable to the
expected additional revenues and resulting increased margin from the combination
of the financial web sites of the Company and DRG under one family of
complementary and coordinated financial portals.
NOTE
2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Use of
Estimates
The
preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reporting amounts of revenues and expenses
during the reported period. Actual results will differ from those
estimates.
Cash and Cash
Equivalents
The
Company considers all highly liquid temporary cash investments with an original
maturity of three months or less when purchased, to be cash
equivalents.
Concentration of Credit
Risks
The
Company is subject to concentrations of credit risk primarily from cash and cash
equivalents and accounts receivable.
The
Company’s cash and cash equivalents accounts are held at financial institutions
and are insured by the Federal Deposit Insurance Corporation, or the FDIC, up to
$100,000. During the three-month period ended March 31, 2008, the Company has
reached bank balances exceeding the FDIC insurance limit. To reduce its risk
associated with the failure of such financial institutions, the Company
periodically evaluates the credit quality of the financial institutions in which
it holds deposits.
The
Company's accounts receivable are due from a few customers, all located in the
United States. Three of the Company’s customers accounted for 22%, 19% and 12%
of its accounts receivable at March 31, 2008. Three of the customers
accounted for 38%, 12%, and 12% of its accounts receivables at December 31,
2007. The Company determined that there was a need for an allowance
for doubtful accounts of $6,552 and $3,037 at March 31, 2008 and December 31,
2007, respectively.
Property and
Equipment
Property
and equipment are recorded at cost and are depreciated on a straight-line basis
over their estimated useful lives of three years. Maintenance and repairs are
charged to expense as incurred. Significant renewals and betterments are
capitalized.
8
Property
and equipment consist of the following as:
March 31, 2008
|
December 31, 2007
|
|||||||
Computer
equipment and software
|
$ | 13,594 | $ | 1,464 | ||||
Phone
equipment
|
19,155 | 19,155 | ||||||
Office
furniture and equipment
|
11,450 | 11,450 | ||||||
44,199 | 32,069 | |||||||
Accumulated
depreciation
|
(14,372 | ) | (10,689 | ) | ||||
$ | 29,827 | $ | 21,380 |
Depreciation
expense amounted to approximately $3,683 and $675 during the three-month periods
ending March 31, 2008 and 2007, respectively.
Revenue
Recognition
The
Company recognizes revenue on arrangements in accordance with SEC Staff
Accounting Bulletin No. 104 “Revenue Recognition.” Revenue is recognized only
when the price is fixed or determinable, persuasive evidence of an arrangement
exists, the service is performed, and collectibility of the resulting receivable
is reasonably assured.
The
Company’s traffic revenues are generated from the pay-per-click, cost-per-action
listings, and banner ad sales of its portfolio of web sites. When an online user
navigates to one of the Company’s owned and operated web sites and clicks and or
visits on a particular listing/web page or completes the specified action, the
Company receives a fee.
The
Company’s lead generation network revenues are primarily generated using
contracted publisher networks to deliver the merchant advertisers’ listings. The
distribution network includes search engines, shopping engines, directories,
destination sites, Internet domains or web sites, and other targeted web-based
content. The Company generates revenue upon delivery of a qualified lead to the
Company’s merchant advertisers or partner. Other revenues include the Company’s
lead generation web services, paid search optimization, landing page development
services, and creative design.
Since
January 1, 2007, the Company generates a substantial portion of its revenues
from debt settlement referrals in connection with debt reduction solutions
offered to consumers by debt settlement agencies. The consumers generally enter
in a debt solution program with a debt settlement agency which provides for
monthly payments by the consumers over a period of up to 3 years. The commission
earned by the Company will vary between 7.5% and 8.9% of the total debt of the
consumer to be negotiated by the respective debt settlement agency. For
consumers enrolled prior to March 1, 2007 the Company receives its fees from
debt settlement agencies upon payment by consumers to the debt settlement
agencies within the first 8 months of the debt solution program, assuming that
all consumers make all their payments. This payment was subject to a partial
refund by the Company to the debt settlement agencies if 1) the debt settlement
agency does not receive all scheduled monthly payments for the duration of the
contract during the first 15 months of such contract or 2) the debt settlement
agencies issues a refund to the consumer over the term of the respective
contract. For consumers enrolled since March 1, 2007, the Company receives its
fee from debt settlement agencies upon payment by consumers to the debt
settlement agencies within the first 18 months of the debt solution program,
assuming that all consumers make all their payments. Accordingly, the
fee earned by the Company is recognized over the terms of the underlying
contract between the debt settlement agencies and the consumer, which is
generally 3 years. Consequently, the Company defers the fees received from the
debt settlement agency in excess of the revenues recognized over the term of the
underlying contract between the debt settlement agencies and the consumer. Such
excess amounted to approximately $697,000 at March 31, 2008 and is recorded as
deferred revenue on the balance sheet.
Since
September 2007, the payment to the Company is subject to a partial refund only
if a debt settlement agency issues a refund to the consumer over the term of the
respective contract.
During June 2005, DRG outsourced the
debt solution administration of its existing clients to a debt settlement
agency. This administration includes implementation, customer service, and the
actual debt negotiation. Pursuant to the outsourcing arrangement, the debt
settlement agency paid DRG (and after January 1, 2007 to the Company) 45% of the
fees collected from the consumers and retains 5% of such fees as a reserve for possible
cancellations, returns, and legal fees. Funds available under the reserve were
paid as follows: 50% in June 2006, and 25% to the Company, in January 2007 and
June 2007, respectively. The Company recognizes fees pursuant to this
arrangement as revenues when it receives the funds from the debt settlement
agency.
9
The
Company also generates revenues, to a lesser extent, by selling leads it
generates to synergistic companies operating in the debt consumer market segment
and from ads appearing on its network of web sites.
Customer
Concentration
Three of
the Company's customers accounted for approximately 39%, 22%, and 12% of its
revenues during the three-month period ended March 31, 2008. Two of the
Company’s customers accounted for 62% and 11% of the Company’s revenues during
the three-month period ended March 31, 2007.
Product
Concentration
The
Company generates revenues as follows: 1) online sales and marketing services to
market debt settlement referrals offered to consumers by a debt settlement
agency, 2) generating leads using contracted publisher networks to deliver the
merchant advertisers’ listings, and 3) the pay-per-click, cost-per-action
listings, and banner ad sales of its portfolio of web sites. When an online user
navigates to one of the Company’s owned and operated Web sites and clicks and or
visits on a particular listing/web page or completes the specified action, the
Company receives a fee.
Fair Value of Financial
Instruments
The
carrying value of cash and cash equivalents, accounts receivable, accounts
payable, accrued expenses and the payable to former member approximate their
fair value based on the short-term maturity of these instruments.
Advertising
The
Company expenses advertising costs as incurred. Advertising expense amounted to
$291,748 and $178,882 during the three-month periods ended March 31, 2008 and
2007, respectively.
Website Development
Costs
The
Company has capitalized certain internal use software and website development
costs amounting to approximately $478,000 as of March 31, 2008. The
estimated useful life of costs capitalized is evaluated for each specific
project and ranges from one to three years.
Income
Taxes
Income
taxes are accounted for in accordance with the provisions of Statement of
Financial Accounting Standards, or SFAS, No. 109, “Accounting for Income Taxes.”
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the
period that includes the enactment date. Valuation allowances are established,
when necessary, to reduce deferred tax assets to the amounts expected to be
realized, but no less than quarterly.
10
Share-based
Payment
In
December 2004, the Financial Accounting Standards Board, or FASB, issued SFAS
No. 123(R), "Share-Based Payment," which replaced SFAS No. 123 and superseded
Accounting Principles Board, or APB Opinion No. 25. Under SFAS No.
123(R), companies are required to measure the compensation costs of share-based
compensation arrangements based on the grant-date fair value and recognize the
costs in the financial statements over the period during which employees are
required to provide services. Share-based compensation arrangements include
stock options, restricted share plans, performance-based awards, share
appreciation rights and employee share purchase plans. In March 2005 the SEC
issued Staff Accounting Bulletin No. 107, “Disclosures about Fair Value of
Financial Instruments,” or SAB 107. SAB 107 expresses views of the staff
regarding the interaction between SFAS No. 123(R) and certain SEC rules and
regulations and provides the staff's views regarding the valuation of
share-based payment arrangements for public companies. SFAS No. 123(R) permitted
public companies to adopt its requirements using one of two methods. Companies
could elect to apply this statement either prospectively, or on a modified
version of retrospective application under which financial statements for prior
periods are adjusted on a basis consistent with the pro forma disclosures
required for those periods under SFAS 123. Effective with its fiscal
2006, the Company adopted the provisions of SFAS No. 123 (R) and related
interpretations as provided by SAB 107 prospectively. As such, compensation cost
is measured on the date of grant as its fair value. Such compensation
amounts, if any, are amortized over the respective vesting periods or period of
service of the option grant.
Segment
Reporting
The
Company generates revenues from three sources as follows: 1) online sales and
marketing services in connection with marketing of debt settlement referrals
offered to consumers by a debt settlement agency, 2) generating leads using
contracted publisher networks to deliver the merchant advertisers’ listings, and
3) pay-per-click, cost-per-action listings, and banner ad sales of its portfolio
of web sites. When an online user navigates to one of the Company’s owned and
operated Web sites and clicks and or visits on a particular listing/web page or
completes the specified action, the Company receives a fee.
Recent Accounting
Pronouncements
In March
2008, the FASB issued SFAS No. 161, “Disclosures about Derivative
Instruments and Hedging Activities, an amendment of FASB Statement
No. 133,” which requires additional disclosures about the objectives of the
derivative instruments and hedging activities, the method of accounting for such
instruments under SFAS No. 133 and its related interpretations, and a
tabular disclosure of the effects of such instruments and related hedged items
on our financial position, financial performance, and cash flows. SFAS
No. 161 is effective for the Company beginning January 1, 2009.
Management believes that, for the foreseeable future, this Statement will have
no impact on the financial statements of the Company once adopted.
In
December 2007, the FASB issued SFAS No. 141(R) “Business Combinations,”
which replaces SFAS No. 141. The statement retains the purchase method of
accounting for acquisitions, but requires a number of changes, including changes
in the way assets and liabilities are recognized in the purchase accounting. It
also changes the recognition of assets acquired and liabilities assumed arising
from contingencies, requires the capitalization of in-process research and
development at fair value, and requires the expensing of acquisition-related
costs as incurred. SFAS No. 141(R) is effective for the Company beginning
January 1, 2009 and will apply prospectively to business combinations completed
on or after that date. Management believes that, for the foreseeable future,
this Statement will have no impact on the financial statements of the Company
once adopted.
In
December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interests in
Consolidated Financial Statements, an amendment of ARB No. 51,” which
changes the accounting and reporting for minority interests. Minority interests
will be recharacterized as noncontrolling interests and will be reported as a
component of equity separate from the parent’s equity, and purchases or sales of
equity interests that do not result in a change in control will be accounted for
as equity transactions. In addition, net income attributable to the
noncontrolling interest will be included in consolidated net income on the face
of the income statement and, upon a loss of control, the interest sold, as well
as any interest retained, will be recorded at fair value with any gain or loss
recognized in earnings. SFAS No. 160 is effective for the Company effective
January 1, 2009 and will apply prospectively, except for the presentation and
disclosure requirements, which will apply retrospectively. Management believes
that, for the foreseeable future, this Statement will have no impact on the
financial statements of the Company once adopted.
11
Basic and Diluted Earnings
Per Share
Basic
earnings per share are calculated by dividing income available to stockholders
by the weighted-average number of common shares outstanding during each period.
Diluted earnings per share are computed using the weighted average number of
common and dilutive common share equivalents outstanding during the period.
Dilutive common share equivalents consist of shares issuable upon the exercise
of stock options and warrants (calculated using the modified-treasury stock
method). The outstanding options and warrants amounted to 15,065,375 at March
31, 2008, and have been excluded from the earnings per share computation due to
their anti-dilutive effect.
The
following sets forth the computation of basic and diluted earnings per share for
the three-month periods ending March 31, 2008 and 2007:
For
the three-month periods ended
|
||||||||
March
31,
|
||||||||
2008
|
2007
|
|||||||
Numerator:
|
||||||||
Net
loss attributable to common stock
|
$
|
(1,055,241
|
)
|
$
|
(503,523
|
)
|
||
Denominator:
|
||||||||
Denominator
for basic earnings per share-
|
||||||||
Weighted
average shares outstanding
|
23,656,008
|
20,935,381
|
||||||
Denominator
for diluted earnings per share-
|
||||||||
Weighted
average shares outstanding
|
23,656,008
|
20,935,381
|
||||||
Basic
earnings per share
|
$
|
(0.04
|
)
|
$
|
(0.02
|
)
|
||
Diluted
earnings per share
|
$
|
(0.04
|
)
|
$
|
(0.02
|
)
|
NOTE
3: PREPAID EXPENSES
At March
31, 2008, the prepaid expenses consisted primarily of insurance
expense.
NOTE
4: DOMAIN NAME RIGHTS
During
2007, the Company purchased domain name rights for $200,000 that have a useful
life of one year from the date of purchase. The Company recognized
amortization expense of approximately $50,000 in connection with the domain name
rights during the three-month period ended March 31, 2008. The Company has the
option to renew the contract every year for an amount of $25,000.
NOTE
5: WEBSITE DEVELOPMENT COSTS
Website
development costs, net of accumulated amortization are as follows at March 31,
2008:
March
31,
|
December
31,
|
|||||||
2008
|
2007
|
|||||||
Website
development costs
|
$ | 478,183 | $ | 436,564 | ||||
Less:
accumulated amortization
|
(249,739 | ) | (210,081 | ) | ||||
Website
development costs, net
|
$ | 228,444 | $ | 226,486 |
12
Amortization
expense of the website development costs amounted to $39,658 and $96,715 during
the three-month periods ended March 31, 2008 and 2007,
respectively.
NOTE
6: NOTES PAYABLE
During
the three-month period ended March 31, 2008, the Company issued convertible
promissory notes aggregating $430,000 to six different
stockholders. The notes bear interest at a rate of 10% per annum and
mature in March 2011. Interest is payable commencing June 1, 2008 and every
quarter thereafter, until the obligations under the notes are
satisfied.
Principal
and interest are payable either in cash or shares of common stock of the
Company, at the noteholder’s option. At maturity, the principal is
payable in cash or shares of common stock of the Company. If the principal is
paid in shares, the number of shares is determined by dividing the principal
amount outstanding on the maturity date by the average closing price of the
common stock on the OTC.BB in the last five trading days prior to the maturity
date. If interest is paid in shares, the number of shares of common stock to be
issued to the noteholder as payment of interest shall be determined by dividing
the interest dollar amount due on the respective interest payment date by the
closing price of the Company’s common stock on the last trading day before the
respective interest payment date, and rounding it to the nearest whole
number.
The notes
are convertible at anytime after July 30, 2008 but prior to the maturity date,
in shares of common stock of the Company, at the noteholder’s
option. The notes are convertible at the lower of the following
rate:
|
·
|
$0.75
per share;
|
|
·
|
the
average of the closing price, as quoted on the OTC.BB of the last five
days prior to conversion, but in no event less than $0.50 per share;
or
|
|
·
|
at
the fair value of any common stock shares issued by the Company prior to
the maturity date in connection with a new transaction, except for shares
issued pursuant to the Company’s stock option
plan,
|
The
Company may prepay the notes at any time. If the prepayment is prior to July 31,
2008, it will carry a premium equal to the sum of 0.5% for each full month
remaining between the prepayment date and the maturity date multiplied by the
principal amount then payable. In such case, principal and accrued interest are
payable solely in cash. The Company may prepay the notes at any time on or after
July 31, 2008 but prior to the maturity date without any premium or penalty. In
such case, the noteholder has the option to have the principal and accrued
interest paid in cash or shares of the common stock of the Company. If the notes
are paid in shares, the notes are convertible using the same rate as if it was
converted by the noteholder.
In
connection with the March 2008 issuance of notes payable, the Company issued
warrants to purchase up to 215,000 shares of common stock exercisable at a price
of $0.75 per share at March 31, 2008. The warrants expire in March
2013.
The fair
value of the warrants issued in connection with the issuance of the notes
payable amounted to $72,397 at March 31, 2008. The fair value is
based on the following assumptions, using the Black Scholes Model: term: 5
years; exercise price: $0.75; risk-free interest rate: 2.46%; expected
volatility: 66.28%; market value: $0.72.
The
expected volatility of the warrants issued in connection with the notes payable
was based on the average historical volatility of comparable publicly-traded
companies.
In
accordance with Emerging Issues Task Force, or EITF, Issue No.00-27,
"Application of Issue No. 98-5 to Certain Convertible Instruments”, which deals
with accounting for convertible securities with beneficial conversion features
of contingently adjustable conversion ratios, to certain convertible
instruments, the Company recorded a beneficial conversion feature related to the
notes payable. Under the terms of these notes, the intrinsic value of the
beneficial conversion feature was calculated assuming that the conversion date
was the same as the issue date.
13
The
beneficial conversion feature associated with this transaction, including the
fair value of the warrants, amounted to approximately $145,000 and was
recognized as a debt discount and a corresponding increase in additional paid-in
capital.
The
interest and amortization expense associated with the notes payable amounted to
$2,757 during the three-month period ended March, 31, 2008.
NOTE
7: STOCKHOLDERS’ EQUITY
Common
Stock
On
January 1, 2008, the Company issued 1,750,000 shares of common stock valued at
$105,000, pursuant its commitment in connection with the acquisition of
DRG.
During
the three-month period ended March 31, 2007, the Company paid aggregate
dividends in kind on its Series A preferred stock. The dividends amounted to
131,673 shares of the common stock, valued at $19,751.
During
the three-month period ended March 31, 2008, the Company paid aggregate
dividends in kind on its Series B preferred stock. The dividends amounted to
371,966 shares of the common stock, valued at $103,179.
Preferred Stock- Series
A
Between
August 2006 and October 2006 the Company issued 54,000 shares of 10% Series A
Convertible Preferred Stock, or Series A Preferred Stock, with a par value of
$0.001 per share, resulting in net proceeds of $728,567 to the Company after
financing fees of $81,433.
The
holders of the Series A Preferred Stock are entitled to cumulative preferential
dividends at the rate of 10% per annum, payable quarterly in arrears on each of
September 1, December 1, March 1, and June 1, commencing on the first quarter
after the issuance date beginning September 1, 2006 in cash or shares of the
Company’s common stock. If the Company elects to pay any dividend in shares of
common stock, the number of shares of common stock to be issued to each holder
shall be an amount equal to the quotient of (i) the dividend payment divided by
(ii) $0.15 per share.
The
shares of Series A Preferred Stock include a liquidation preference
corresponding to the amount invested. All issued or accrued but unpaid dividends
may also be converted at the election of the holder, and converted at $0.15 per
share. The shares of Series A Preferred Stock are convertible into shares of
common stock, at any time, at the option of the holder and a conversion price of
$0.15 per share, at an initial rate of conversion of 100 shares of common stock
for each one share of Series A Preferred Stock, subject to anti-dilution
provisions in the case of stock splits, dividends or if the Company issues
shares of common stock or other securities convertible into shares of common
stock at an effective price less than $0.15 per share. In the event a public
market is established for the Company’s common stock, the 10% Series A Preferred
Stock is subject to mandatory conversion by the Company upon a 30 day notice if
the average closing price of its common stock is $0.40 or more per share for 10
consecutive trading days and the average daily volume is at least 100,000
shares.
The
Company granted the Series A Preferred Stockholders piggyback registration
rights covering the common shares underlying the Series A Preferred Stock and
common stock underlying warrants. Resales of such underlying
shares were registered on a registration statement on Form SB-2 declared
effective by the SEC on May 9, 2007.
Preferred Stock- Series
B
Between
June 2007 and September 2007, the Company issued 118,875 shares of 8% Series B
Convertible Preferred Stock, or Series B Preferred Stock, with a par value of
$0.001 per share, which generated net proceeds of $3,244,563 to the Company,
after financing fees of $516,063 and conversion of notes payable of
$400,000.
14
The
holders of the Series B Preferred Stock are entitled to cumulative preferential
dividends at the rate of 8% per annum, payable quarterly in arrears on each of
September 1, December 1, March 1, and June 1, commencing on December 1, 2007. If
the Company elects to pay any dividend in shares of common stock, the number of
shares of common stock to be issued to each holder shall be an amount equal to
the higher of (i) the average of the closing bid prices for the common stock
over the five trading days immediately prior to the dividend date or (ii)
$0.35.
The
shares of Series B Preferred Stock include a liquidation preference
corresponding to the amount invested. All issued or accrued but unpaid dividends
may also be converted at the election of the Holder, and converted at $0.35 per
share. The shares of Series B Preferred Stock are convertible into shares of
common stock, at any time, at the option of the holder and a conversion price of
$0.35 per share, at an initial rate of conversion of 100 shares of common stock
for each one share of Series B Preferred Stock, subject to anti-dilution
provisions in the case of stock splits, dividends or if the Company issues
shares of common stock or other securities convertible into shares of common
stock at an effective price less than $0.35 per share. In the event a
public market is established for the Company’s common stock, the Series B
Preferred Stock is subject to mandatory conversion by the Company upon a 30 day
notice if the average closing price of its common stock is $1.00 or more per
share for 10 consecutive trading days.
The
Company agreed to make best efforts to file, within 120 days after the Company’s
shares commenced trading on the OTC.BB, a registration statement covering the
common shares underlying the Series B Preferred Stock and common stock
underlying warrants. The registration statement was filed on May 5,
2008.
The
rights of the holders of the Series B Preferred Stock are subordinate to the
rights of the holders of Series A Preferred Stock.
Warrants
During
the three-month period ended March 31, 2007, the Company issued warrants to
purchase 500,000 shares of common stock to certain DRG employees which may be
earned based upon certain milestones related to target revenues and operating
margins covering 18 months after closing. The warrants are exercisable at a
price of $0.15 per share. The warrants expire in January 2012.
In
connection with the issuance of notes payable on March 2008, the Company issued
warrants to purchase 215,000 shares of common stock exercisable at a price of
$0.75 per share at March 31, 2008. The warrants expire in March
2013.
Stock Option
Plan
On
December 15, 2006, the Company's Board of Directors and stockholders approved
the Accelerize New Media, Inc. Stock Option Plan, or the Plan. The total number
of shares of capital stock of the Company that may be subject to options under
the Plan was initially 4,300,000 shares of common stock, and on May 16, 2007 was
increased to 10,000,000 shares of common stock, from either authorized but
unissued shares or treasury shares. The individuals who are eligible to receive
option grants under the Plan are employees, directors and other individuals who
render services to the management, operation or development of the Company or
its subsidiaries and who have contributed or may be expected to contribute to
the success of the Company or a subsidiary. Every option granted under the Plan
shall be evidenced by a written stock option agreement in such form as the Board
shall approve from time to time, specifying the number of shares of common stock
that may be purchased pursuant to the option, the time or times at which the
option shall become exercisable in whole or in part, whether the option is
intended to be an incentive stock option or a non-incentive stock option, and
such other terms and conditions as the Board shall approve.
During
the three-month period ended March 31, 2008, the Company granted options to
purchase 128,500 shares to certain of its employees.
15
At March
31, 2008, options to purchase 7,451,000 shares of Common Stock were
outstanding. The
outstanding options are exercisable at a weighted average price per share of
$0.17 per share. The options outstanding vest over periods ranging from two to
three years.
During
the three-month periods ended March 31, 2008 and 2007, the Company recorded a
share-based payment expense amounting to approximately $34,000 and $18,000,
respectively, in
connection with all options granted at the respective measurement
dates.
The
share-based payment is based on the fair value of the outstanding options
amortized over the requisite period of service for option holders, which is
generally the vesting period of the options. The fair value of the options
granted during the three month period ended March 31, 2008, is based on the
Black Scholes Model using the following assumptions:
Exercise
price:
|
$
|
0.68
to 0.72
|
||
Market
price at date of grant:
|
$
|
0.68
to 0.72
|
||
Expected
volatility:
|
69
|
%
|
||
Expected
dividend rate:
|
0
|
%
|
||
Risk-free
interest rate:
|
2.55
to 3.00
|
%
|
The
expected volatility is based on the historical volatility of publicly-traded
companies comparable to the Company.
The
weighted-average grant-date fair value of options granted during the three-month
period ended March 31, 2008 amounted to $0.40.
The total
compensation cost related to non-vested awards not yet recognized amounted to
approximately $248,000 and $154,000 at March 31, 2008 and 2007, respectively,
and the Company expects that it will be recognized over the following
weighted-average period of 32 months.
If any
options granted under the Plan expire or terminate without having been exercised
or cease to be exercisable, such options will be available again under the Plan.
All employees of the Company and its subsidiaries are eligible to receive
incentive stock options and non-qualified stock options. Non-employee directors
and outside consultants who provided bona-fide services not in connection with
the offer or sale of securities in a capital raising transaction are eligible to
receive non-qualified stock options. Incentive stock options may not be granted
below their fair market value at the time of grant or, if to an individual who
beneficially owns more than 10% of the total combined voting power of all stock
classes of the Company or a subsidiary, the option price may not be less than
110% of the fair value of the common stock at the time of grant. The expiration
date of an incentive stock option may not be longer than ten years from the date
of grant. Option holders, or their representatives, may exercise their vested
options up to three months after their employment termination or one year after
their death or permanent and total disability. The Plan provides for adjustments
upon changes in capitalization.
The
Company’s policy is to issue shares pursuant to the exercise of stock options
from its available authorized but unissued shares of common stock. It does not
issue shares pursuant to the exercise of stock options from its treasury
shares.
NOTE
8: SUBSEQUENT EVENTS
During
May 2008, the Company issued an additional convertible promissory note
aggregating $100,000 to a stockholder. The note has the same terms as
those issued in March 2008.
In
connection with the issuance of the note payable, the Company issued warrants to
purchase 50,000 shares of common stock exercisable at a price of $0.75 per
share. The warrants expire in March 2013.
16
Item
2. MANAGEMENT'S DISCUSSION AND ANALYSIS AND RESULTS OF OPERATIONS
The
following discussion of our financial condition and results of operations should
be read in conjunction with the financial statements and related notes included
elsewhere in this report. Certain statements in this discussion and elsewhere in
this report constitute forward-looking statements. See ‘‘Cautionary Statement
Regarding Forward Looking Information’’ elsewhere in this report. Because this
discussion involves risk and uncertainties, our actual results may differ
materially from those anticipated in these forward-looking statements.
Overview
We offer comprehensive online media
solutions for our clients, including financial institutions and other
sophisticated vendors of high-quality consumer goods and services, to reach
their target audiences on the Internet. As of March 31, 2008, we owned and
operated an extensive portfolio of 6,477 domain names (commonly referred to as
URLs), and we use this substantial body of on-line domain properties to build
consumer-based portals, microsites, and landing pages which are attractive and
useful to our users because of the unique free information items offered
therein. To our advertiser customers, we provide advertising exposure
to qualified and interested parties, along with lead generation and customer
acquisition solutions, via our network of financial, news, and business
networking portals, and through RSS feeds, blogs, targeted e-mail campaigns,
banners, search engine optimization, and co-registration opportunities. In
addition, we provide sales and marketing support in connection with debt
settlement solutions offered by debt settlement agencies to consumers across the
United States.
We were incorporated in Delaware on
November 22, 2005, and commenced operations on that date. In January
2006 we commenced selling our lead generation systems and recognized our
initial revenues.
On January 2, 2007, we acquired
substantially all of the assets and assumed some, but not all of the liabilities
of DRG, a privately-held Internet marketing business focused on debt settlement
referrals.
On December 22, 2006, we filed a
registration statement on Form SB-2 with the SEC, which registration statement
became effective on May 9, 2007. At the same time we became a reporting company
under the Securities Exchange Act of 1934. On January 9, 2008, our common stock
commenced trading on the Over-The-Counter Bulletin Board, or the OTC.BB, under
the symbol ACLZ.OB.
Recent
Developments
On May 5, 2008 we filed a registration
statement on Form S-1 registering for sale by the holders of our 8% Series B
Preferred Convertible Stock an aggregate of 19,641,173 shares of common stock,
comprised of 11,887,500 shares of common stock underlying our 8% Series B
Convertible Preferred Stock, and issueable upon conversion, 2,254,298 shares of
common stock to be received by holders of the 8% Series B Convertible Preferred
Stock as pay-in-kind, or PIK, dividends, and up to 5,499,375 shares of common
stock underlying Warrants.
During the three-month period ended
March 31, 2008, the Company issued convertible promissory notes aggregating
$430,000 to six different stockholders. The notes bear interest at a
rate of 10% per annum and mature in March 2011. Interest is payable commencing
June 1, 2008 and every quarter thereafter, until the obligations under the notes
are satisfied. Principal and interest are payable either in cash or shares of
common stock of the Company, at the noteholder’s option. At maturity,
the principal is payable in cash or shares of common stock of the Company. If
the principal is paid in shares, the number of shares is determined by dividing
the principal amount outstanding on the maturity date by the average closing
price of the common stock on the OTC.BB in the last five trading days prior to
the maturity date. If interest is paid in shares, the number of shares of common
stock to be issued to the noteholder as payment of interest shall be determined
by dividing the interest dollar amount due on the respective interest payment
date by the closing price of the Company’s common stock on the last trading day
before the respective interest payment date, and rounding it to the nearest
whole number. The notes are convertible at anytime after July 30, 2008 but prior
to the maturity date, in shares of common stock of the Company, at the
noteholder’s option. The notes are convertible at the lower of the
following rate:
17
|
·
|
$0.75
per share;
|
|
·
|
the
average of the closing price, as quoted on the OTC.BB of the last five
days prior to conversion, but in no event less than $0.50 per share;
or
|
|
·
|
at
the fair value of any common stock shares issued by the Company prior to
the maturity date in connection with a new transaction, except for shares
issued pursuant to the Company’s stock option
plan,
|
The Company may prepay the notes at any
time. If the prepayment is prior to July 31, 2008, it will carry a premium equal
to the sum of 0.5% for each full month remaining between the prepayment date and
the maturity date multiplied by the principal amount then payable. In such case,
principal and accrued interest are payable solely in cash. The Company may
prepay the notes at any time on or after July 31, 2008 but prior to the maturity
date without any premium or penalty. In such case, the noteholder has the option
to have the principal and accrued interest paid in cash or shares of the common
stock of the Company. If the notes are paid in shares, the notes are convertible
using the same rate as described above.
In addition, we issued to the lenders
common stock purchase warrants to purchase an aggregate of 215,000 shares. The
warrants are exercisable for 5 years and expire on 2013, with an exercise price
of $0.75 per share. The warrants expire in March 2013. The exercise price of the
warrants and the number of shares issuable upon the exercise of the warrants is
subject to adjustment in the event of stock splits, stock dividends and
reorganizations, or in the event we issue shares of common stock or securities
convertible or exchange for shares of common stock at an effective price less
than the then exercise price of the warrants in which event the exercise price
would be adjusted downward. We have the right to call the warrants, at a
redemption price of $.001 per warrant share, commencing on the first trading day
after the common stock of the Company has traded for ten consecutive days on the
OTC.BB at an average closing price at or exceeding $1.25 per share.
On January 2, 2008, in connection with
our acquisition of DRG, which was closed on January 1, 2007, we issued to Damon
Stein and Dan Goldberg an aggregate of 1,750,000 shares of common stock, which
issuance was contingent upon meeting certain milestones (and together with
shares issued on January 1, 2007, we issued to messers Stein and Goldberg a
total of 3,500,000 shares.)
Results
of Operations, March 31, 2008 and 2007
ACCELERIZE
NEW MEDIA, INC.
|
||||||||||||||||
RESULTS
OF OPERATIONS
|
||||||||||||||||
Increase/
|
Increase/
|
|||||||||||||||
Three
months ended
|
(Decrease)
|
(Decrease)
|
||||||||||||||
March
31,
|
in
$2008
|
in
%2008
|
||||||||||||||
2008
|
2007
|
vs
2007
|
vs
2007
|
|||||||||||||
Revenues
|
$ | 774,905 | $ | 209,584 | $ | 565,321 | 269.7 | % | ||||||||
Operating
expenses:
|
||||||||||||||||
Selling,
general & administrative
|
1,731,374 | 692,827 | 1,038,547 | 149.9 | % | |||||||||||
Total
operating expenses
|
1,731,374 | 692,827 | 1,038,547 | 149.9 | % | |||||||||||
Operating
loss
|
(956,469 | ) | (483,243 | ) | (473,226 | ) | 97.9 | % | ||||||||
Other
income (expense):
|
||||||||||||||||
Interest
income (expense), net
|
3,407 | (529 | ) | 4,437 |
NM
|
|||||||||||
3,407 | (529 | ) | 4,437 |
NM
|
||||||||||||
Net
loss
|
(953,062 | ) | (483,772 | ) | (469,290 | ) | 97.0 | % | ||||||||
Less
dividends issued for series A and B preferred stock
|
103,179 | 19,751 | 83,428 | 422.4 | % | |||||||||||
- | ||||||||||||||||
Net
loss attributable to common stock
|
$ | (1,056,241 | ) | $ | (503,523 | ) | $ | (552,218 | ) | 109.0 | % | |||||
NM:
Not Meaningful
|
18
Revenues
Revenues
primarily consist of fees generated from lead generation, sales and marketing of
debt settlement referrals and, to a lesser extent, from advertising and other
revenues generated from our portfolio of web sites. Our increase in revenues
during the three-month period ended March 31, 2008 when compared to the prior
year’s three-month period is primarily due an increase in fees generated from
lead generations from other sources and from traffic revenues generated from our
portfolio of web sites, of approximately $364,500, the increased revenue from
the debt settlement agencies by approximately $165,600, and the increased
revenue from advertising and other revenues of $35,000.
Selling,
General, and Administrative Expenses
Selling,
general, and administrative expenses primarily consist of consultant fees
related to the marketing and enhancement of our websites, advertising, as well
as other general and administrative expenses, such as payroll expenses,
necessary to support our existing and anticipated growth in our revenues and
legal and professional fees. The increase in selling, general and administrative
expenses during the three-month period ended March 31, 2008 when compared to the
prior year’s three-month period is primarily due to the following:
·
|
an
increase in lead acquisition costs of approximately $503,000;
and
|
|
·
|
an
increase in cash compensation to new and existing employees of
approximately $379,000 primarily to expand the marketing of our
products and services;
|
Liquidity
and Capital Resources
At March
31, 2008, our cash amounted to approximately $646,000 and our working deficit
amounted to approximately $410,000.
During
the three-month period ended March 31, 2008, we used cash in our operating
activities amounting to approximately $675,000. Our cash used in operating
activities was comprised of our net loss of approximately $953,000 adjusted for
the following:
·
|
Fair
value of options granted to employees of approximately $34,000;
and
|
|
·
|
Amortization
of capitalized web development and discount on notes payable, and
depreciation of fixed assets of approximately $94,000.
|
|
Additionally,
the following variations in operating assets and liabilities impacted our
cash used in operating activity:
|
||
·
|
Increase
in accounts receivable of approximately $60,000, resulting from increased
lead generation revenues;
|
|
·
|
Increase
in accounts payable and accrued expenses of approximately $184,000,
resulting from increased marketing programs expenditures associated with
increased acquisition of leads; and
|
|
·
|
Increase
in deferred revenue of approximately $55,000, resulting from increased
number of consumers successfully referred to debt settlement
agencies.
|
19
During
the three-month period ended March 31, 2008, we incurred website development
costs of approximately $42,000 in connection with development and enhancement of
our websites and capital expenditures of approximately $12,000.
During
three-month period ended March 31, 2008, we generated cash from financing
activities of approximately $423,000, which primarily consisted of the proceeds
from notes payable of $430,000, offset by the payment to former member of
approximately $7,000.
During
the three-month period ended March 31, 2007, we used cash in our operating
activities amounting to approximately $315,000. Our cash used in operating
activities was comprised of our net loss of approximately $484,000 adjusted for
the following:
·
|
Fair
value of options granted to employees of approximately
$18,000;
|
·
|
Amortization
and depreciation of approximately $41,000;
|
|
Additionally,
the following variations in operating assets and liabilities impacted our
cash used in operating activity:
|
·
|
Increase
in accounts payable and accrued expenses from the date of acquisition of
DRG, of approximately $78,000; and
|
|
·
|
Increase
in deferred revenue from the deficit acquisition of DRG, of approximately
$36,000;
|
During
the three-month period ended March 31, 2007, we incurred website development
costs of approximately $36,000 in connection with development of existing and
future websites.
Capital
Raising Transactions
On May 5,
2008 we filed a registration statement on Form S-1 registering for sale by the
holders of our 8% Series B Preferred Convertible Stock an aggregate of
19,641,173 shares of common stock, comprised of 11,887,500 shares of common
stock underlying our 8% Series B Convertible Preferred Stock, and issueable upon
conversion, 2,254,298 shares of common stock to be received by holders of the 8%
Series B Convertible Preferred Stock as pay-in-kind, or PIK, dividends, and up
to 5,499,375 shares of common stock underlying Warrants.
During the three-month period ended
March 31, 2008, the Company issued convertible promissory notes aggregating
$430,000 to six different stockholders. The notes bear interest at a
rate of 10% per annum and mature in March 2011. Interest is payable commencing
June 1, 2008 and every quarter thereafter, until the obligations under the notes
are satisfied. Principal and interest are payable either in cash or shares of
common stock of the Company, at the noteholder’s option. At maturity,
the principal is payable in cash or shares of common stock of the Company. If
the principal is paid in shares, the number of shares is determined by dividing
the principal amount outstanding on the maturity date by the average closing
price of the common stock on the OTC.BB in the last five trading days prior to
the maturity date. The notes are convertible at anytime after July 30, 2008 but
prior to the maturity date, in shares of common stock of the Company, at the
noteholder’s option. The notes are convertible at the lower of the
following rate:
|
·
|
$0.75
per share;
|
|
·
|
the
average of the closing price, as quoted on the OTC.BB of the last five
days prior to conversion, but in no event less than $0.50 per share;
or
|
|
·
|
at
the fair value of any common stock shares issued by the Company prior to
the maturity date in connection with a new transaction, except for shares
issued pursuant to the Company’s stock option
plan,
|
The Company may prepay the notes at any
time. If the prepayment is prior to July 31, 2008, it will carry a premium equal
to the sum of 0.5% for each full month remaining between the prepayment date and
the maturity date multiplied by the principal amount then payable. In such case,
principal and accrued interest are payable solely in cash. The Company may
prepay the notes at any time on or after July 31, 2008 but prior to the maturity
date without any premium or penalty. In such case, the noteholder has the option
to have the principal and accrued interest paid in cash or shares of the common
stock of the Company. If the notes are paid in shares, the notes are convertible
using the same rate as described above.
20
In addition, we issued to the lenders
common stock purchase warrants to purchase an aggregate of 215,000 shares. The
warrants are exercisable for 5 years and expire on 2013, with an exercise price
of $0.75 per share. The warrants expire in March 2013. The exercise price of the
warrants and the number of shares issuable upon the exercise of the warrants is
subject to adjustment in the event of stock splits, stock dividends and
reorganizations, or in the event we issue shares of common stock or securities
convertible or exchange for shares of common stock at an effective price less
than the then exercise price of the warrants in which event the exercise price
would be adjusted downward. We have the right to call the warrants, at a
redemption price of $.001 per warrant share, commencing on the first trading day
after the common stock of the Company has traded for ten consecutive days on the
OTC.BB at an average closing price at or exceeding $1.25 per share.
The
interest and amortization expense associated with the notes payable amounted to
$2,757 during the three-month period ended March, 31, 2008.
Going
Concern
We have
generated revenues since inception but they were not an adequate source of cash
to fund future operations. Historically we have relied on private placement
issuances of equity and convertible debt.
It is
likely that we will need to raise additional working capital to fund our ongoing
operations and growth. The amount of our future capital requirements depends
primarily on the rate at which we increase our revenues and correspondingly
decrease our use of cash to fund operations. Cash used for operations will be
affected by numerous known and unknown risks and uncertainties including, but
not limited to, our ability to successfully market our products and services and
the degree to which competitive products and services are introduced to the
market. As long as our cash flow from operations remains insufficient to
completely fund operations, we will continue depleting our financial resources
and seeking additional capital through equity and/or debt financing. If we raise
additional capital through the issuance of debt, this will result in increased
interest expense. If we raise additional funds through the issuance of equity or
convertible debt securities, the percentage ownership of our company held by
existing stockholders will be reduced and those stockholders may experience
significant dilution. In addition, new securities may contain rights,
preferences or privileges that are senior to those of our common
stock.
There can
be no assurance that acceptable financing to fund our ongoing operations can be
obtained on suitable terms, if at all. If we are unable to obtain the financing
necessary to support our operations, we may be unable to continue as a going
concern. In that event, we may be forced to cease operations and our
stockholders could lose their entire investment in our company
Item
4T. Controls and Procedures
Evaluation of
Disclosure Controls and Procedures - Management is responsible for
establishing and maintaining effective disclosure controls and procedures (as
defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of
1934, as amended). Our disclosure controls and procedures are designed to ensure
that information required to be disclosed in the SEC reports we file or submit
under the Securities Exchange Act of 1934 is recorded, processed, summarized and
reported within the time period specified by the SEC’s rules and forms and that
such information is accumulated and communicated to management, including our
chief executive officer and chief financial officer, to allow timely decisions
regarding required disclosure.
As of the end of the period covered by
this report, we carried out an evaluation, under the supervision and with the
participation of our chief executive officer and chief financial officer, of the
effectiveness of our disclosure controls and procedures. Based on that
evaluation, our chief executive officer and chief financial officer concluded
that our disclosure controls and procedures are effective.
Changes in
Internal Control Over Financial Reporting - There has been no change in
our internal control over financial reporting during the period covered by this
quarterly report that has materially affected, or is reasonably likely to
materially affect, our internal control over financial reporting.
21
PART
II - OTHER INFORMATION
Item
2. Unregistered Sales of Equity Securities and Use of
Proceeds
In
connection with the issuance of the convertible promissory notes described
above, during the period ended March 31, 2008, we issued to the lenders common
stock purchase warrants to purchase an aggregate of 215,000 shares. The warrants
are exercisable for 5 years and expire on 2013, with an exercise price of $0.75
per share.
On March
1, 2008, we paid dividends on our Series B Preferred Stock. The dividends
amounted to 237,336 shares of our common stock, valued at $82,985.
On
January 2, 2008 we issued an aggregate of 1,750,000 shares of common stock (and
together with shares issued on January 1, 2007, a total of 3,500,000 shares) to
Damon Stein and Dan Goldberg in connection with our acquisition of DRG, which
was closed on January 1, 2007.
The above
issuances were deemed to be exempt under Regulation D and Section 4(2) of the
Securities Act of 1933. No advertising or general solicitation was employed in
offering the securities. The offerings and sales were made to a limited number
of persons, all of whom were accredited investors, business associates or
executive officers of the Company, and transfer was restricted in accordance
with the requirements of the Securities Act.
Item
6. Exhibits
10.1
|
Form
of Convertible Promissory Note (incorporated by reference to Exhibit 10.8
to the Company’s Annual Report on Form 10-K filed on March 31,
2008).
|
10.2
|
Form
of Common Stock Purchase Warrant (incorporated by
reference to Exhibit 4.2 to the Company’s Current Report on Form 8-K
furnished on May 5, 2008).
|
31.1
|
Certification
of Chief Executive Officer Pursuant to Rule 13a-14(a)
and15d-14(a).
|
31.2
|
Certification
of Chief Financial Officer Pursuant to Rule 13a-14(a) and
15d-14(a).
|
32.1
|
Certification
of Chief Executive Officer Pursuant to 18 U.S.C.
1350.
|
22
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant duly
caused this report to be signed on its behalf by the undersigned thereunto duly
authorized.
ACCELERIZE
NEW MEDIA, INC.
|
||
Dated:
May 15, 2008
|
By:
|
/s/
Brian Ross
|
Brian
Ross
Chief
Executive Officer
|
23