CFN Enterprises Inc. - Quarter Report: 2009 March (Form 10-Q)
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10-Q
(Mark
One)
x
|
QUARTERLY
REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
|
For the
quarterly period ended March 31, 2009
o
|
TRANSITION
REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT
|
For the
transition period from ________ to __________
Commission
File Number: 000-52635
ACCELERIZE NEW MEDIA,
INC.
(Exact
name of registrant specified in charter)
Delaware
|
20-3858769
|
(State
or other jurisdiction of incorporation or organization)
|
(I.R.S.
Employer Identification No.)
|
12121
WILSHIRE BLVD.,
SUITE
322
LOS
ANGELES, CALIFORNIA 90025
(Address
of principal executive offices)
(310) 903
4001
(Issuer's
telephone number)
(Former
name, former address and former fiscal year, if changed since last
report)
Indicate
by check mark whether the registrant (1) has filed all reports required to be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days. Yes x No o
Indicate
by check mark whether the registrant has submitted electronically and posted on
its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405
of this chapter) during the preceding 12 months (or for such shorter period
that the registrant was required to submit and post such files). Yes o No o
Indicate
by check mark whether the registrant is large accelerated filer, an accelerated
filer, or a non-accelerated filer. See the definitions of “large accelerated
filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act.
Large
accelerated filer o
|
Accelerated
filer o
|
Non-accelerated
filer o
(Do
not check if smaller reporting company)
|
Smaller
reporting company x
|
Indicate
by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act). Yes o No
x
1
The
number of shares outstanding of the registrant’s Common Stock, $0.001 par
value per share, was 27,684,631 as of May 8, 2009.
When used in this quarterly report, the
terms “Accelerize,” “the Company,” “ we,” “our,” and “us” refer to Accelerize
New Media, Inc., a Delaware corporation.
CAUTIONARY
STATEMENT REGARDING FORWARD LOOKING INFORMATION
This quarterly report on Form 10-Q
contains certain forward-looking statements. Forward-looking statements may
include our statements regarding our goals, beliefs, strategies, objectives,
plans, including product and service developments, future financial conditions,
results or projections or current expectations. In some cases, you can identify
forward-looking statements by terminology such as "may," "will," "should,"
"expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or
"continue," the negative of such terms, or other comparable terminology. These
statements are subject to known and unknown risks, uncertainties, assumptions
and other factors that may cause actual results to be materially different from
those contemplated by the forward-looking statements. These factors include, but
are not limited to, our ability to implement our strategic initiatives,
economic, political and market conditions and fluctuations, government and
industry regulation, interest rate risk, U.S. and global competition, and other
factors. Most of these factors are difficult to predict accurately and are
generally beyond our control. You should consider the areas of risk described in
connection with any forward-looking statements that may be made herein. The
business and operations of Accelerize New Media, Inc. are subject to substantial
risks, which increase the uncertainty inherent in the forward-looking statements
contained in this report. Except as required by law, we undertake no obligation
to release publicly the result of any revision to these forward-looking
statements that may be made to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events. Further information
on potential factors that could affect our business is described under “Item 1A.
Risk Factors” in our annual report on Form 10-K as filed with the Securities and
Exchange Commission, or the SEC, on March 31, 2009. Readers are also urged to
carefully review and consider the various disclosures we have made in this
report and in our annual report on Form 10-K.
2
ACCELERIZE
NEW MEDIA, INC.
INDEX
|
Page
|
|
PART
I - FINANCIAL INFORMATION:
|
||
4-16
|
||
Item
1.
|
Financial
Statements (Unaudited)
|
|
Item
2.
|
Management’s
Discussion and Analysis And Results of Operations
|
17-21
|
Item
4T.
|
Controls
and Procedures
|
21
|
PART
II - OTHER INFORMATION:
|
||
Item
2.
|
Unregistered
Sales of Equity Securities and Use of Proceeds
|
22
|
Item
6.
|
Exhibits
|
23
|
SIGNATURES
|
24
|
3
PART
I-FINANCIAL INFORMATION
Item
1. Financial Statements
ACCELERIZE
NEW MEDIA, INC.
|
BALANCE
SHEETS
|
March
31,
|
December
31,
|
|||||||
ASSETS
|
2009
|
2008
|
||||||
(Unaudited)
|
(1 | ) | ||||||
Current
Assets:
|
||||||||
Cash
|
$ | 515,260 | $ | 252,921 | ||||
Accounts
receivable, net of allowance for bad debt of $12,486 and $6,857
at
|
||||||||
March
31, 2009 and December 31, 2008, respectively
|
280,466 | 177,752 | ||||||
Prepaid
expenses and other assets
|
33,273 | 30,224 | ||||||
Domain
name rights
|
14,246 | 20,411 | ||||||
Deferred
tax asset
|
113,251 | 56,030 | ||||||
Total
current assets
|
956,496 | 537,338 | ||||||
Website
development costs, net of accumulated amortization of $203,797
and
|
||||||||
$206,410
at March 31, 2009 and December 31, 2008, respectively
|
143,053 | 140,075 | ||||||
Fixed
assets, net of accumulated depreciation of $28,297 and $24,436
at
|
||||||||
March
31, 2009 and December 31, 2008, respectively
|
20,094 | 17,527 | ||||||
Deferred
financing fees
|
59,799 | - | ||||||
Goodwill
|
338,000 | 685,547 | ||||||
Total
assets
|
$ | 1,517,442 | $ | 1,380,487 | ||||
LIABILITIES
AND STOCKHOLDERS' DEFICIT
|
||||||||
Current
Liabilities:
|
||||||||
Accounts
payable and accrued expenses
|
$ | 513,608 | $ | 442,565 | ||||
Deferred
revenues- short-term
|
542,907 | 580,920 | ||||||
Deferred
tax liability
|
113,251 | 56,030 | ||||||
Total
current liabilities
|
1,169,766 | 1,079,515 | ||||||
Convertible
notes payable and accrued interest, net of debt discount of
$339,266
|
||||||||
and
$156,852 at March 31, 2009 and December 31, 2008,
respectively
|
833,623 | 375,787 | ||||||
Deferred
revenue- long-term
|
126,341 | 86,110 | ||||||
Total
liabilities
|
2,129,730 | 1,541,412 | ||||||
Stockholders'
Deficit:
|
||||||||
Preferred
stock, $0.001 par value, 2,000,000 shares authorized:
|
||||||||
Series
A, 54,000 issued and outstanding at March 31, 2009 and December
31, 2008, respectively
|
728,567 | 728,567 | ||||||
Series
B, 118,875 issued and outstanding at March 31, 2009 and December 31, 2008,
respectively
|
3,644,563 | 3,644,563 | ||||||
Common
stock; $.001 par value; 100,000,000 shares authorized;
|
||||||||
27,934,631
and 27,184,854 shares issued and outstanding
|
||||||||
at
March 31, 2009 and December 31, 2008, respectively
|
27,935 | 27,185 | ||||||
Additional
paid-in capital
|
7,171,502 | 6,552,272 | ||||||
Accumulated
deficit
|
(12,184,855 | ) | (11,113,512 | ) | ||||
Total
stockholders’ deficit
|
(612,288 | ) | (160,925 | ) | ||||
Total
liabilities and stockholders’ deficit
|
$ | 1,517,442 | $ | 1,380,487 |
(1)
Derived from audited financial statements
|
||||||||
See
Notes to Unaudited Financial
Statements.
|
4
ACCELERIZE
NEW MEDIA, INC.
|
STATEMENTS
OF
OPERATIONS
|
Three-month
periods ended
|
||||||||
March
31,
|
||||||||
2009
|
2008
|
|||||||
(Unaudited)
|
(Unaudited)
|
|||||||
Revenues:
|
||||||||
Lead
generation revenues
|
$ | 777,649 | $ | 384,132 | ||||
Debt
solution revenues
|
190,972 | 302,885 | ||||||
Advertising
and other revenues
|
63,845 | 87,888 | ||||||
Total
revenues:
|
1,032,466 | 774,905 | ||||||
Operating
expenses:
|
||||||||
Selling,
general and administrative
|
1,986,840 | 1,731,374 | ||||||
Total
operating expenses
|
1,986,840 | 1,731,374 | ||||||
Operating
loss
|
(954,374 | ) | (956,469 | ) | ||||
Other
income (expense):
|
||||||||
Interest
income (expense)
|
(14,924 | ) | 3,407 | |||||
(14,924 | ) | 3,407 | ||||||
Net
loss
|
(969,298 | ) | (953,062 | ) | ||||
Less
dividends series A and B preferred stock
|
102,045 | 103,179 | ||||||
Net
loss attributable to common stock
|
$ | (1,071,343 | ) | $ | (1,056,241 | ) | ||
Basic
and diluted loss per common share
|
$ | (0.04 | ) | $ | (0.04 | ) | ||
Basic
and diluted weighted average common
|
||||||||
shares
outstanding
|
27,184,854 | 23,656,008 |
See
Notes to Unaudited Financial
Statements.
|
5
ACCELERIZE
NEW MEDIA, INC.
|
STATEMENTS
OF CASH
FLOWS
|
Three-month
periods ended
|
||||||||
March
31,
|
||||||||
2009
|
2008
|
|||||||
(Unaudited)
|
(Unaudited)
|
|||||||
Cash
flows from operating activities:
|
||||||||
Net
loss
|
$ | (969,298 | ) | $ | (953,062 | ) | ||
Adjustments
to reconcile net loss to net cash used in
|
||||||||
operating
activities:
|
||||||||
Depreciation
and amortization
|
16,647 | 94,183 | ||||||
Impairment
of goodwill
|
347,547 | - | ||||||
Fair
value of shares issued for services
|
50,000 | - | ||||||
Change
in terms of warrants issued
|
97,414 | - | ||||||
Fair
value of warrants issued for services
|
139,080 | - | ||||||
Fair
value of options granted
|
39,793 | 34,143 | ||||||
Changes
in operating assets and liabilities:
|
||||||||
Accounts
receivable
|
(102,714 | ) | (59,652 | ) | ||||
Prepaid
expenses
|
21,951 | (25,500 | ) | |||||
Deferred
tax asset
|
(44,592 | ) | (17,933 | ) | ||||
Other
assets
|
(25,000 | ) | (6,076 | ) | ||||
Accrued
interest
|
13,250 | 1,570 | ||||||
Accounts
payable and accrued expenses
|
71,043 | 183,991 | ||||||
Deferred
tax liability
|
44,592 | 17,933 | ||||||
Deferred
revenues
|
2,218 | 55,386 | ||||||
Net
cash used in operating activities
|
(298,069 | ) | (675,017 | ) | ||||
Cash
flows used in investing activities:
|
||||||||
Capital
expenditures
|
(6,428 | ) | (12,130 | ) | ||||
Website
development costs
|
(365 | ) | (41,619 | ) | ||||
Net
cash used in investing activities
|
(6,793 | ) | (53,749 | ) | ||||
Cash
flows from financing activities:
|
||||||||
Proceeds
from notes payable
|
567,201 | 430,000 | ||||||
Payment
to former member
|
- | (6,830 | ) | |||||
Net
cash provided by financing activities
|
567,201 | 423,170 | ||||||
Net
increase (decrease) in cash
|
262,339 | (305,596 | ) | |||||
Cash,
beginning of period
|
252,921 | 951,317 | ||||||
Cash,
end of period
|
$ | 515,260 | $ | 645,721 | ||||
Supplemental
disclosures of cash flow information:
|
||||||||
Cash
paid for interest
|
$ | - | $ | - | ||||
Cash
paid for income taxes
|
$ | - | $ | - | ||||
Non-cash
investing and financing activities:
|
||||||||
Beneficial
conversion feature associated with convertible notes
payable
|
$ | 191,648 | $ | 144,794 | ||||
Exercise
of warrants
|
$ | 102 | $ | - | ||||
Preferred
stock dividends
|
$ | 102,045 | $ | 103,791 | ||||
Goodwill
resulting from acquisition and corresponding
|
||||||||
increase
(decrease) in:
|
$ | (347,547 | ) | $ | 105,000 | |||
Assets
|
$ | (347,547 | ) | $ | - | |||
Common
stock and additional paid-in capital
|
$ | - | $ | 105,000 |
See
Notes to Unaudited Financial
Statements.
|
6
ACCELERIZE
NEW MEDIA, INC.
NOTES
TO UNAUDITED FINANCIAL STATEMENTS
NOTE
1: ORGANIZATION, DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION:
Accelerize New Media, Inc., or the Company, a Delaware
corporation, incorporated on November 22, 2005, is a multi-faceted Internet
company providing lead generation and performance-based solutions for its
customers.
The Company offers online media
solutions for U.S. based businesses to reach their target audience on the
Internet. The Company provides lead generation and performance-based customer
acquisition solutions via Internet marketing communications offerings, such as
portals, blogs, email, organic search traffic, and search engine
optimization. The Company’s primary revenue sources are as follows:
(1) Online advertising – the Company’s financial content network is
available over the Internet, and the Company’s revenues are generated through
the sale of display advertisings, list management, targeted lead generation, and
web consulting services, and (2) Lead generation/Performance based marketing -
utilizing the Company’s internally designed and developed lead generation
platform, the Company delivers information to sellers by providing vendors with
opportunities to contact qualified and interested potential customers, and
new-business leads for such vendors, and in return the Company receives fees.
The Company’s current lead generation focus surrounds, but is not limited to,
the industry of debt settlement, credit repair/reports, and tax
settlements.
The Company ceased operating its Debt
Settlement Referral Division effective January 1, 2009. During 2009 it will
continue to receive commissions for debt settlement solutions provided to past
clients, but will not be adding additional clients.
The
balance sheet presented as of December 31, 2008 has been derived from our
audited financial statements. The unaudited financial statements have been
prepared pursuant to the rules and regulations of the Securities and Exchange
Commission, or the SEC. Certain information and footnote disclosures normally
included in annual financial statements prepared in accordance with accounting
principles generally accepted in the United States of America, have been omitted
pursuant to those rules and regulations, but we believe that the disclosures are
adequate to make the information presented not misleading. The financial
statements and notes included herein should be read in conjunction with the
annual financial statements and notes for the year ended December 31, 2008
included in our Annual Report on Form 10-K filed with the SEC on March 31,
2009. The results of operations for the three-month period ended
March 31, 2009 are not necessarily indicative of the results for the year ending
December 31, 2009.
The accompanying financial statements
have been prepared on a going concern basis. The Company has used net cash in
its operating activities of approximately $298,000 during the three-month period
ended March 31, 2009. The Company's ability to continue as a going concern is
dependent upon its ability to obtain the necessary financing to meet its
obligations and repay its liabilities arising from normal business operations
when they become due, to fund possible future acquisitions, and to generate
profitable operations in the future. Management plans to continue to provide for
the Company’s capital requirements by issuing additional equity securities and
debt. The outcome of these matters cannot be predicted at this time and there
are no assurances that if achieved, the Company will have sufficient funds to
execute its business plan or generate positive operating results.
NOTE
2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Use of
Estimates
The preparation of financial statements
in conformity with accounting principles generally accepted in the United States
of America requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets
and liabilities at the date of the financial statements and the reporting
amounts of revenues and expenses during the reported period. Actual results will
differ from those estimates.
7
Cash and Cash
Equivalents
The Company considers all highly liquid
temporary cash investments with an original maturity of three months or less
when purchased, to be cash equivalents.
Concentration of Credit
Risks
The Company is subject to
concentrations of credit risk primarily from cash and cash equivalents and
accounts receivable.
The Company’s cash and cash equivalents
accounts are held at financial institutions and are insured by the Federal
Deposit Insurance Corporation, or the FDIC, up to $250,000. During the
three-month period ended March 31, 2009, the Company has reached bank balances
exceeding the FDIC insurance limit. To reduce its risk associated with the
failure of such financial institutions, the Company periodically evaluates the
credit quality of the financial institutions in which it holds
deposits.
The Company's accounts receivable are
due from a few customers, all located in the United States. Three of the
Company’s customers accounted for 11%, 11% and 10% of its accounts receivables
at March 31, 2009. Three of the customers accounted for 24%, 15%, and
11% of its accounts receivables at December 31, 2008. The Company
recorded an allowance for doubtful accounts of $12,486 and $6,857 at March 31,
2009 and December 31, 2008, respectively.
Property and
Equipment
Property and equipment are recorded at
cost and are depreciated on a straight-line basis over their estimated useful
lives of three years. Maintenance and repairs are charged to expense as
incurred. Significant renewals and betterments are capitalized.
Property and equipment consist of the
following:
March
31, 2009
|
December
31, 2008
|
|||||||
Computer
equipment and software
|
$ | 17,786 | $ | 11,358 | ||||
Phone
equipment
|
19,155 | 19,155 | ||||||
Office
furniture and equipment
|
11,450 | 11,450 | ||||||
48,391 | 41,963 | |||||||
Accumulated
depreciation
|
(28,297 | ) | (24,436 | ) | ||||
$ | 20,094 | $ | 17,527 |
Depreciation expense amounted to
approximately $3,861 and $3,683 during the three-month periods ended March 31,
2009 and 2008, respectively.
Revenue
Recognition
The Company recognizes revenue on
arrangements in accordance with Securities and Exchange Commission Staff
Accounting Bulletin No. 104 “Revenue Recognition.” Revenue is recognized only
when the price is fixed or determinable, persuasive evidence of an arrangement
exists, the service is performed, and collectability of the resulting receivable
is reasonably assured.
The Company’s online advertising
revenues are generated from list management fees, cost-per-action listings, and
banner ad sales of its portfolio of Web sites. When an online user navigates to
one of the Company’s owned and operated Web sites and clicks or completes the
specified action, the Company receives a fee.
The Company’s lead generation network
revenues are primarily generated using third-party distribution networks to
deliver the merchant advertisers’ listings. The distribution network includes
search engines, email marketers, shopping engines, directories, destination
sites, Internet domains or Web sites, and other targeted Web-based content. The
Company generates revenue upon delivery of a qualified lead to the Company’s
merchant advertisers or partner.
8
Since January 1, 2007, the Company
generates a substantial portion of its revenues from its Debt Settlement
Referral Division. The Company’s fees are earned from the sale and marketing of
debt reduction solutions offered to consumers by debt settlement agencies. The
consumers generally enter into a debt solution program with a debt settlement
agency which provides for monthly payments by the consumers over a period of up
to 3 years. The commission earned by the Company will vary between 7.5% and 8.9%
of the total debt of the consumer to be negotiated by the respective debt
settlement agency. The Company receives its fee from debt settlement agencies
upon payment by consumers to the debt settlement agencies within the first 18
months of the debt solution program, assuming that all consumers make all their
payments. Accordingly, the fee earned by the Company is recognized
over the terms of the underlying contract between the debt settlement agencies
and the consumer, which is generally 3 years. Consequently, the Company defers
the fees received from the debt settlement agency in excess of the revenues
recognized over the term of the underlying contract between the debt settlement
agencies and the consumer. Such excess amounted to approximately $669,000 and
$667,000 at March 31, 2009 and December 31, 2008, respectively, and is recorded
as deferred revenue on the balance sheet.
Since September 2007, the payment to
the Company is subject to a partial refund only if a debt settlement agency
issues a refund to the consumer over the term of the respective
contract.
The Company ceased operating its Debt
Settlement Referral Division effective January 1, 2009. During 2009 it will
continue to receive commissions for debt settlement solutions provided to past
clients, but will not be adding additional clients.
Customer
Concentration
One of the Company's customers
accounted for approximately 17% of its revenues during the three-month period
ended March 31, 2009. Three of the Company’s customers accounted for 39%, 22%,
and 12% of the Company’s revenue during the three-month period ended March 31,
2008.
Product
Concentration
The Company
generates revenues from the following sources: (1) Online advertising
– the Company’s financial content network is available over the Internet,
and the Company’s revenues are generated through the sale of display
advertisings, list management, targeted lead generation, and web consulting
services, and (2) Lead generation/Performance based marketing - utilizing the
Company’s internally designed and developed lead generation platform, the
Company delivers information to sellers by providing vendors with opportunities
to contact qualified and interested potential customers, and new-business leads
for such vendors, and in return the Company receives fees.
Fair Value of Financial
Instruments
The carrying value of cash and cash
equivalents, accounts receivable, accounts payable, and accrued expenses
approximate their fair value based on the short-term maturity of these
instruments.
Advertising
The Company expenses advertising costs
as incurred. Advertising expense amounted to $37,245 and $291,748 during the
three-month periods ended March 31, 2009 and 2008, respectively.
Website Development
Costs
The Company has capitalized certain
internal use software and website development costs amounting to approximately
$350 and $42,000 as of March 31, 2009 and December 31, 2008,
respectively. The estimated useful life of costs capitalized is
evaluated for each specific project and ranges from one to three
years.
9
Goodwill
The Company accounts for goodwill and
intangible assets in accordance with Statement of Financial Accounting
Standards, or SFAS, No. 142, “Goodwill and Other Intangible Assets.” SFAS No. 142 requires
that goodwill and other intangibles with indefinite lives should be tested for
impairment annually or on an interim basis if events or circumstances indicate
that the fair value of an asset has decreased below its carrying
value.
Goodwill represents the excess of the
purchase price over the fair value of net assets acquired in business
combinations. SFAS No. 142, requires that goodwill be tested for impairment at
the reporting unit level (operating segment or one level below an operating
segment) on an annual basis and between annual tests when circumstances indicate
that the recoverability of the carrying amount of goodwill may be in doubt.
Application of the goodwill impairment test requires judgment, including the
identification of reporting units, assigning assets and liabilities to reporting
units, assigning goodwill to reporting units, and determining the fair value.
Significant judgments required to estimate the fair value of reporting units
include estimating future cash flows, determining appropriate discount rates and
other assumptions. Changes in these estimates and assumptions could materially
affect the determination of fair value and/or goodwill impairment for each
reporting unit.
Income
Taxes
Income taxes are accounted for in
accordance with the provisions of SFAS No. 109, “Accounting for Income Taxes.”
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the
period that includes the enactment date. Valuation allowances are established,
when necessary, to reduce deferred tax assets to the amounts expected to be
realized, but no less than quarterly.
Share-Based
Payment
Under SFAS No. 123(R), "Share-Based
Payment," or SFAS No. 123(R) companies are required to measure the compensation
costs of share-based compensation arrangements based on the grant-date fair
value and recognize the costs in the financial statements over the period during
which employees are required to provide services. Share-based compensation
arrangements include stock options, restricted share plans, performance-based
awards, share appreciation rights and employee share purchase plans. Under Staff
Accounting Bulletin No. 107, “Disclosures about Fair Value of Financial
Instruments,” or SAB 107. SAB 107 expresses views of the staff regarding the
interaction between SFAS No. 123(R) and certain SEC rules and regulations and
provides the staff's views regarding the valuation of share-based payment
arrangements for public companies. Effective with its fiscal 2006, the Company
has adopted the provisions of SFAS No. 123 (R) and related interpretations as
provided by SAB 107 prospectively. As such compensation cost is measured on the
date of grant as its fair value. Such compensation
amounts, if any, are amortized over the respective vesting periods or period of
service of the option grant.
Segment
Reporting
The Company
generates revenues from the following sources: (1) Online advertising
– the Company’s financial content network is available over the Internet,
and the Company’s revenues are generated through the sale of display
advertisings, list management, targeted lead generation, and web consulting
services, and (2) Lead generation/Performance based marketing - utilizing the
Company’s internally designed and developed lead generation platform, the
Company delivers information to sellers by providing vendors with opportunities
to contact qualified and interested potential customers, and new-business leads
for such vendors, and in return the Company receives fees.
Basic and Diluted Earnings
Per Share
Basic earnings per share are calculated
by dividing income available to stockholders by the weighted-average number of
common shares outstanding during each period. Diluted earnings per share are
computed using the weighted average number of common and dilutive common share
equivalents outstanding during the period. Dilutive common share equivalents
consist of shares issuable upon the exercise of stock options and warrants
(calculated using the modified-treasury stock method). The outstanding options,
warrants, and shares issuable due to convertible debt amounted to 15,065,375 and
19,979,885 at March 31, 2008 and 2009, respectively, and have been excluded from
the earnings per share computation due to their anti-dilutive
effect.
10
The following sets forth the
computation of basic and diluted earnings per share for the three-month periods
ended March 31, 2009 and 2008:
For
the three-month periods ended
|
||||||||
March
31,
|
||||||||
2009
|
2008
|
|||||||
Numerator:
|
||||||||
Net
loss attributable to common stock
|
$ | (1,071,343 | ) | $ | (1,056,241 | ) | ||
Denominator:
|
||||||||
Denominator
for basic earnings per share-
|
||||||||
Weighted
average shares outstanding
|
27,184,854 | 23,656,008 | ||||||
Denominator
for diluted earnings per share-
|
||||||||
Weighted
average shares outstanding
|
27,184,854 | 23,656,008 | ||||||
Basic
earnings per share
|
$ | (0.04 | ) | $ | (0.04 | ) | ||
Diluted
earnings per share
|
$ | (0.04 | ) | $ | (0.04 | ) |
NOTE
3: PREPAID EXPENSES
At March 31, 2009, the prepaid expenses
consisted primarily of insurance and rent expenses.
NOTE
4: DOMAIN NAME RIGHTS
During the fourth quarter of 2008, the
Company renewed the certain domain name rights for $25,000 for an additional
year. The Company recognized amortization expense of $6,165 and
$49,863 in connection with the domain name rights during the three-month periods
ended March 31, 2009 and 2008, respectively.
NOTE
5: WEBSITE DEVELOPMENT COSTS
Website development costs, net of
accumulated amortization are as follows:
March
31,
|
December
31,
|
|||||||
2009
|
2008
|
|||||||
Website
development costs
|
$ | 346,850 | $ | 346,485 | ||||
Less:
accumulated amortization
|
(203,797 | ) | (206,410 | ) | ||||
Website
development costs, net
|
$ | 143,053 | $ | 140,075 |
Amortization expense of the website
development costs amounted to $2,613 and $39,658 during the three-month periods
ended March 31, 2009 and 2008, respectively.
NOTE
6: GOODWILL
At March 31, 2009, the Company
wrote-down the value of its goodwill. Goodwill represents the excess of the
purchase price over the fair value of net assets acquired in business
combinations. SFAS No. 142, requires that goodwill be tested for impairment at
the reporting unit level (operating segment or one level below an operating
segment) on an annual basis and between annual tests when circumstances indicate
that the recoverability of the carrying amount of goodwill may be in doubt.
Application of the goodwill impairment test requires judgment, including the
identification of reporting units, assigning assets and liabilities to reporting
units, assigning goodwill to reporting units, and determining the fair value.
Significant judgments required to estimate the fair value of reporting units
include estimating future cash flows, determining appropriate discount rates and
other assumptions. Changes in these estimates and assumptions could materially
affect the determination of fair value and/or goodwill impairment for each
reporting unit. The Company wrote-down approximately $348,000 during
the three-month period ended March 31, 2009.
11
NOTE
7: CONVERTIBLE NOTES PAYABLE
During the three-month period ended
March 31, 2008, the Company issued convertible promissory notes aggregating
$430,000 to certain stockholders. The notes bear interest at 10% per
annum. Accrued interest may be payable, at the noteholder’s option,
in cash or in shares of Common Stock. If the accrued interest is paid in shares
of Common Stock, the number of shares issuable to satisfy the accrued interest
is calculated by dividing the interest dollar amount due on the respective
interest payment date by the closing price of the Common Stock, as quoted on the
Over-the-Counter Bulletin Board on the last trading day before the
respective interest payment date, and rounding it to the nearest whole
number. The interest is payable commencing June 1, 2008 and every quarter
thereafter, until the obligations under the convertible promissory notes are
satisfied. The convertible promissory notes are due ranging from
March 15, 2011 to March 31, 2011. The Company may prepay the
convertible promissory notes without premium. Each noteholder may
convert, at his option, the outstanding principal of the convertible promissory
note, after July 30, 2008 and prior to maturity at the lesser of: 1) $0.55
or 2) the average closing price of the Company’s common stock, but in no event
less than $0.50, or 3) the effective price per share of a subsequent financing
of the Company occurring prior to March 2011.
During the three-month period ended
March 31, 2009, the Company issued convertible promissory notes aggregating
$627,000 to certain stockholders. The notes bear interest at 12% per
annum. Accrued interest may be payable, at the noteholder’s option,
in cash or in shares of Common Stock. If the accrued interest is paid in shares
of Common Stock, the number of shares issuable to satisfy the accrued interest
is calculated by dividing the interest dollar amount due on the respective
interest payment date by the closing price of the Common Stock, as quoted on the
Over-the-Counter Bulletin Board on the last trading day before the
respective interest payment date, and rounding it to the nearest whole
number. The interest is payable commencing June 1, 2009 and every quarter
thereafter, until the obligations under the convertible promissory notes are
satisfied. The convertible promissory notes are due in March,
2012. The Company may prepay the convertible promissory notes as
follows: if on or prior to June 30, 2009, at a premium amounting to sum of 0.5%
for each full month remaining between the prepayment date and the maturity date;
if after June 30, 2009, without premium. Each noteholder may convert, at
his option, the outstanding principal of the convertible promissory note, on and
after July 1, 2009 and prior to maturity at the lesser of: 1) $0.50 or 2)
the effective price per share of a subsequent financing of the Company occurring
prior to March 2012.
In accordance with Emerging Issues Task
Force, or EITF, Issue No.00-27, "Application of Issue No. 98-5, Accounting for
Convertible Securities with Beneficial Conversion Features of Contingently
Adjustable Conversion Ratios, to Certain convertible Instruments", the Company
recorded a beneficial conversion feature related to the convertible promissory
notes. Under the terms of these notes, the intrinsic value of the beneficial
conversion feature was calculated assuming that the conversion date was the same
as the issue date. During the three-month periods ended March 31, 2009 and 2008,
respectively, the beneficial conversion feature amounted to $191,648 and
$144,794. This beneficial conversion feature is reflected in the accompanying
financial statements as additional paid-in capital and corresponding debt
discount.
The interest and amortization expense
associated with the notes payable amounted to $22,484 and $2,757 during the
three-month periods ended March 31, 2009 and 2008, respectively. The unamortized
debt discount amounted to $339,266 at March 31, 2009.
Associated with the notes payable
issued during the three-month period ended March 31, 2009, the Company paid
finder’s fees of $61,700 that were deferred and amortized over the period of the
loans. At March 31, 2009, the Company had recognized amortization of
$1,901 for the fees.
12
NOTE
8: STOCKHOLDERS’ EQUITY
Common
Stock
On January 1, 2008, the Company issued
1,750,000 shares of Common Stock valued at $105,000, pursuant to its acquisition
of the Debt Reduction Group, or TDRG.
During the three-month period ended
March 31, 2008, the Company paid dividends on its preferred stock amounting to
371,966 shares of Common Stock, which were valued at $103,179.
During the three-month period ended
March 31, 2009, the Company paid dividends on its preferred stock amounting to
397,948 shares of Common Stock, which were valued at $102,045.
During the three-month period ended
March 31, 2009, the Company issued 250,000 shares of Common Stock to a service
provider valued at $50,000.
During the three-month period ended
March 31, 2009, the Company issued 101,829 shares of Common Stock to a warrant
holder pursuant to a cashless exercise of a warrant issued to the holder in
connection with the Company’s Series A Preferred financing.
Preferred Stock- Series
A
Between August 2006 and October 2006
the Company issued 54,000 shares of 10% Series A Convertible Preferred Stock, or
Series A Preferred Stock, with a par value of $0.001 per share, resulting in
gross proceeds of $728,567 to the Company after financing fees of
$81,433.
The holders of the Series A Preferred
Stock are entitled to cumulative preferential dividends at the rate of 10% per
annum, payable quarterly in arrears on each of September 1, December 1, March 1,
and June 1, commencing on the first quarter after the issuance date beginning
September 1, 2006 in cash or shares of the Company’s Common Stock. If the
Company elects to pay any dividend in shares of Common Stock, the number of
shares of Common Stock to be issued to each holder shall be an amount equal to
the quotient of (i) the dividend payment divided by (ii) $0.15 per
share.
The shares of Series A Preferred Stock
include a liquidation preference corresponding to the amount invested. All
issued or accrued but unpaid dividends may also be converted at the election of
the holder, and converted at $0.15 per share. The shares of Series A Preferred
Stock are convertible into shares of Common Stock, at any time, at the option of
the holder and a conversion price of $0.15 per share, at an initial rate of
conversion of 100 shares of Common Stock for each one share of Series A
Preferred Stock, subject to anti-dilution provisions in the case of stock
splits, dividends or if the Company issues shares of Common Stock or other
securities convertible into shares of Common Stock at an effective price less
than $0.15 per share. In the event a public market is established for the
Company’s Common Stock, the 10% Series A Preferred Stock is subject to mandatory
conversion by the Company upon a 30 day notice if the average closing price of
its Common Stock is $0.40 or more per share for 10 consecutive trading days and
the average daily volume is at least 100,000 shares.
Preferred Stock- Series
B
Between June 2007 and September 2007,
the Company issued 118,875 shares of 8% Series B Convertible Preferred Stock, or
Series B Preferred Stock, with a par value of $0.001 per share, which generated
net proceeds of $3,244,563 to the Company, after financing fees of $516,063 and
conversion of notes payable of $400,000.
The holders of the Series B Preferred
Stock are entitled to cumulative preferential dividends at the rate of 8% per
annum, payable quarterly in arrears on each of September 1, December 1, March 1,
and June 1, commencing on December 1, 2007. If the Company elects to pay any
dividend in shares of Common Stock, the number of shares of Common Stock to be
issued to each holder shall be an amount equal to the higher of (i) the average
of the closing bid prices for the Common Stock over the five trading days
immediately prior to the dividend date or (ii) $0.35.
13
The shares of Series B Preferred Stock
include a liquidation preference corresponding to the amount invested. All
issued or accrued but unpaid dividends may also be converted at the election of
the Holder, and converted at $0.35 per share. The shares of Series B Preferred
Stock are convertible into shares of Common Stock, at any time, at the option of
the holder and a conversion price of $0.35 per share, at an initial rate of
conversion of 100 shares of Common Stock for each one share of Series B
Preferred Stock, subject to anti-dilution provisions in the case of stock
splits, dividends or if the Company issues shares of Common Stock or other
securities convertible into shares of Common Stock at an effective price less
than $0.35 per share. In the event a public market is established for
the Company’s Common Stock, the Series B Preferred Stock is subject to mandatory
conversion by the Company upon a 30 day notice if the average closing price of
its Common Stock is $1.00 or more per share for 10 consecutive trading
days.
The rights of the holders of the Series
B Preferred Stock are subordinate to the rights of the holders of Series A
Preferred Stock.
Warrants
In connection with the issuance of
notes payable with a 10% annum interest, the Company issued warrants to purchase
215,000 shares of Common Stock exercisable at a price of $0.75 per share at
March 31, 2008. The warrants expire in March 2013.
The fair value of the warrants issued
in connection with the issuance of the notes payable amounted to
$144,794. The fair value is based on the following assumptions, using
Black Scholes Model: term: 5 years; exercise price: $0.75; risk-free interest
rate: 2.46%; expected volatility: 66.28%; market value: $0.72.
The expected volatility of the warrants
issued in connection with the notes payable was based on the average historical
volatility of comparable publicly-traded companies.
The fair value of the warrants was
recorded as a debt discount and as an increase to additional paid-in
capital.
On February 27, 2009 the board approved
the reduction of the exercise price of the warrants issued in connection with
the notes payable with a 10% annum interest from $0.75 to $0.55. The
fair value of these warrants amounted to $97,414, and was recorded as a selling,
general, and administrative expense and as an increase to additional paid-in
capital.
In connection with the issuance of
notes payable with a 12% annum interest, the Company issued warrants to purchase
313,500 shares of Common Stock exercisable at a price of $0.55 per share at
March 31, 2009. The warrants expire in March 2014.
The fair value of the warrants issued
in connection with the issuance of the notes payable amounted to
$191,648. The fair value is based on the following assumptions, using
Black Scholes Model: term: 5 years; exercise price: $0.55; risk-free interest
rate: 1.67%; expected volatility: 62.10%; market value: $0.32.
The expected volatility of the warrants
issued in connection with the notes payable was based on the average historical
volatility of comparable publicly-traded companies.
The fair value of the warrants was
recorded as a debt discount and as an increase to additional paid-in
capital.
During the three-month period ended
March 31, 2009, in consideration for services, the Company issued to a service
provider warrants to purchase 600,000 shares of Common Stock exercisable at a
price of $0.35 per share. The warrants expire in March
2014.
The fair value of the warrants issued
in consideration for services amounted to $139,080. The fair value is
based on the following assumptions, using Black Scholes Model: term: 5 years;
exercise price: $0.35; risk-free interest rate: 1.69%; expected volatility:
62.10%; market value: $0.20.
The expected volatility of the warrants
issued in consideration for services was based on the average historical
volatility of comparable publicly-traded companies.
14
The fair value of the warrants was
recorded as an expense and as an increase to additional paid-in
capital.
Stock Option
Plan
On December 15, 2006, the Company's
Board of Directors and stockholders approved the Accelerize New Media, Inc.
Stock Option Plan, or the Plan. The total number of shares of capital stock of
the Company that may be subject to options under the Plan was initially
4,300,000 shares of Common Stock, and on May 16, 2007 was increased to
10,000,000 shares of Common Stock, $.001 par value per share, from either
authorized but unissued shares or treasury shares. The individuals who are
eligible to receive option grants under the Plan are employees, directors and
other individuals who render services to the management, operation or
development of the Company or its subsidiaries and who have contributed or may
be expected to contribute to the success of the Company or a subsidiary. Every
option granted under the Plan shall be evidenced by a written stock option
agreement in such form as the Board shall approve from time to time, specifying
the number of shares of Common Stock that may be purchased pursuant to the
option, the time or times at which the option shall become exercisable in whole
or in part, whether the option is intended to be an incentive stock option or a
non-incentive stock option, and such other terms and conditions as the Board
shall approve.
On February 27, 2009, the Company’s
Board of Directors approved the extension of the exercise date for nine stock
option holders to December 31, 2009. As a result, the Company
recognized an expense of $18,488, which increased additional paid-in
capital. The fair value is based on the following assumptions, using
Black Scholes Model: term: 5 years; exercise price: $0.15 to $0.35; risk-free
interest rate: 1.99%; expected volatility: 62.10%; market value:
$0.31.
During the three-month period ended
March 31, 2009, the Company granted 20,000 options to certain of its
employees.
At March 31, 2009, options to purchase
7,161,000 shares of Common Stock were outstanding. The outstanding options
are exercisable at a weighted average price per share of $0.16 per share. The
options outstanding vest over periods ranging from two to three
years.
During the three-month periods ended
March 31, 2009 and 2008, the Company recorded a share-based payment expense
amounting to approximately $21,300 and $34,000, respectively, in connection with all
options granted at the respective measurement dates.
The share-based payment is based on the
fair value of the outstanding options amortized over the requisite period of
service for option holders, which is generally the vesting period of the
options. The fair value of the options granted during the three-month period
ended March 31, 2009 is based on the Black Scholes Model using the following
assumptions:
Exercise
price:
|
$
0.35
|
Market
price at date of grant:
|
$
0.35
|
Expected
volatility:
|
68.0
to 74.6%
|
Expected
dividend rate:
|
0%
|
Risk-free
interest rate:
|
1.67
to 1.99%
|
The expected volatility is based on the
historical volatility of publicly-traded companies comparable to the
Company.
The weighted-average grant-date fair
value of options granted during the three-month period ended March 31, 2009
amounted to $0.21.
The total compensation cost related to
non-vested awards not yet recognized amounted to approximately $58,000 and
$248,000 at March 31, 2009 and 2008, respectively and the Company expects that
it will be recognized over the following weighted-average period of 33
months.
15
If any options granted under the Plan
expire or terminate without having been exercised or cease to be exercisable,
such options will be available again under the Plan. All employees of the
Company and its subsidiaries are eligible to receive non-qualified stock
options. Non-employee directors and outside consultants who provided bona-fide
services not in connection with the offer or sale of securities in a capital
raising transaction are eligible to receive non-qualified stock options.
Incentive stock options may not be granted below their fair market value at the
time of grant or, if to an individual who beneficially owns more than 10% of the
total combined voting power of all stock classes of the Company or a subsidiary,
the option price may not be less than 110% of the fair value of the Common Stock
at the time of grant. The expiration date of an incentive stock option may not
be longer than ten years from the date of grant. Option holders, or their
representatives, may exercise their vested options up to three-six months after
their employment termination or one year after their death or permanent and
total disability. The Plan provides for adjustments upon changes in
capitalization.
The Company’s policy is to issue shares
pursuant to the exercise of stock options from its available authorized but
unissued shares of Common Stock. It does not issue shares pursuant to the
exercise of stock options from its treasury shares.
NOTE
9: SUBSEQUENT EVENTS
In connection with the termination of
employment of the Company’s Chief Technology Officer, the Company agreed to
re-purchase from him a total of 500,000 shares of Common Stock at a price of
$0.10 per share for a total purchase price of $50,000. During April 2009, the
Company re-purchased 250,000 shares for $25,000.
During April 2009, the Company issued
$10,000 worth of 12% Convertible Promissory Note to another lender and warrants
to purchase up to 5,000 shares of Common Stock.
16
Item
2. MANAGEMENT'S DISCUSSION AND ANALYSIS AND RESULTS OF OPERATIONS
The
following discussion of our financial condition and results of operations should
be read in conjunction with the financial statements and related notes included
elsewhere in this report and our Annual Report on Form 10-K for the year ended
December 31, 2008. Certain statements in this discussion and elsewhere in this
report constitute forward-looking statements. See ‘‘Cautionary Statement
Regarding Forward Looking Information’’ elsewhere in this report. Because this
discussion involves risk and uncertainties, our actual results may differ
materially from those anticipated in these forward-looking statements.
Overview
We offer
online media solutions for U.S. based businesses to reach their target audience
on the Internet by providing lead generation and performance based customer
acquisition solutions. We own and operate approximately 6,000 web
properties, provide real-time SEC filing and financial data services and operate
a proprietary performance-based lead generation platform. We primarily make
money from the following two lines of business: (1) Online advertising - Our
financial content network is available over the Internet, and our revenues
are generated through the sale of display advertisings, list management,
targeted lead generation, and web consulting services, and (2) Lead
generation/Performance based marketing - Utilizing our internally designed and
developed lead generation platform, we deliver buyers to sellers by providing
vendors with opportunities to contact qualified and interested potential
customers, and essentially crafting high-quality new-business leads for such
vendors, and in return we receive fees. Our current lead generation focus
surrounds, but is not limited to, the industry of debt settlement, credit
repair/reports, and tax settlements.
Recent
Developments
The lenders may convert, at their
option, the outstanding principal of the notes into Company Common Stock, on and
after July 1 2009 and prior to maturity date, at the lesser of: (i) $0.50 per
share; or (ii) the lowest effective purchase price, conversion price or exercise
price, as the case may be, of any new transaction pursuant to which shares of
Common Stock, or securities convertible or exercisable into shares of Common
Stock, are issued by the Company before the maturity date, except for shares of
Common Stock issued under the Accelerize New Media Stock Option
Plan.
In addition, the Company issued to the
lenders Common Stock purchase warrants to purchase an aggregate of 313,500
shares. The warrants are exercisable for 5 years and expire on 2014, with an
exercise price of $0.55 per share. The Company has the right to call the
warrants, at a redemption price of $.001 per warrant share, commencing on the
first trading day after the Common Stock of the Company has traded for ten
consecutive days at an average closing price at or exceeding $1.25 per
share.
17
Results
of Operations, March 31, 2009 and 2008
ACCELERIZE
NEW MEDIA, INC.
|
RESULTS
OF
OPERATIONS
|
Three-months
periods ending
|
Increase/
|
Increase/
|
||||||||||||||
March
31,
|
(Decrease)
|
(Decrease)
|
||||||||||||||
2009
|
2008
|
in
$ 2008
|
in
% 2007
|
|||||||||||||
vs
2007
|
vs
2006
|
|||||||||||||||
Revenue:
|
||||||||||||||||
Lead
generation revenues
|
$ | 777,649 | $ | 384,132 | $ | 393,517 | 102.4 | % | ||||||||
Debt
solution revenues
|
190,972 | 302,885 | (111,913 | ) | -36.9 | % | ||||||||||
Advertising
and other revenues
|
63,845 | 87,888 | (24,043 | ) | -27.4 | % | ||||||||||
Total
revenues:
|
1,032,466 | 774,905 | 257,561 | 33.2 | % | |||||||||||
Operating
expenses:
|
||||||||||||||||
Selling,
general and administrative
|
1,986,840 | 1,731,374 | 255,466 | 14.8 | % | |||||||||||
Total
operating expenses
|
1,986,840 | 1,731,374 | 255,466 | 14.8 | % | |||||||||||
Operating
loss
|
(954,374 | ) | (956,469 | ) | 2,095 | -0.2 | % | |||||||||
Other
income (expense):
|
||||||||||||||||
Interest
income (expense)
|
(14,924 | ) | 3,407 | (18,331 | ) | -538.0 | % | |||||||||
(14,924 | ) | 3,407 | (18,331 | ) | -538.0 | % | ||||||||||
Net
loss
|
(969,298 | ) | (953,062 | ) | (16,236 | ) | 1.7 | % | ||||||||
Less
dividends issued for series A and B preferred stock
|
102,045 | 103,179 | $ | (1,134 | ) | -1.1 | % | |||||||||
Net
loss attributable to common stock
|
$ | (1,071,343 | ) | $ | (1,056,241 | ) | $ | (15,102 | ) | 1.4 | % | |||||
NM:
Not Meaningful
|
Revenues
The Company
generates revenues from the following sources: (1) Online advertising
– the Company’s financial content network is available over the Internet,
and the Company’s revenues are generated through the sale of display
advertisings, list management, targeted lead generation, and web consulting
services, and (2) Lead generation/Performance based marketing - utilizing the
Company’s internally designed and developed lead generation platform, the
Company delivers information to sellers by providing vendors with opportunities
to contact qualified and interested potential customers, and new-business leads
for such vendors, and in return the Company receives fees.
Our increase in lead generation
revenues during the three-month period ended March 31, 2009, when compared to
the prior period is due primarily to an increase in the number of leads we sold
to our marketing partners. During 2009, management placed
greater emphasis on our lead generation platform as a dominant business line and
source of revenue.
Our decrease in debt settlement
referrals revenues during the three-month period ended March 31, 2009, when
compared to the prior period is primarily due to our decision to cease operating
our Debt Settlement Referral Division effective January 1, 2009. During 2009, we
will continue to receive commissions for debt settlement solutions provided to
past clients, but will not be adding additional clients.
Our decrease in advertising and other
revenues during the three-month period ended March 31, 2009 when compared to the
prior period is due to a change in financial data providers and testing
different online marketing and traffic acquisition strategies.
18
Selling,
General, and Administrative Expenses
Selling, general, and administrative
expenses primarily consist of consultant fees related to the marketing and
enhancement of our websites, advertising, as well as other general and
administrative expenses, such as payroll expenses, necessary to support our
existing and anticipated growth in our revenues and legal and professional
fees.
The increase in selling, general and
administrative expenses during the three-month period ended March 31, 2009 when
compared with the prior period is primarily due to the following:
·
|
an
increase in lead acquisition costs of approximately $129,000; this
increase is primarily due to a concerted effort by management to use such
marketing programs compared to others, which are less
efficient;
|
|
·
|
an
increase in impairment of goodwill according to SFAS No. 142 of
approximately $348,000 which was recorded in the three-month period ended
March 31, 2009, and which did not occur in 2008;
|
|
·
|
an
increase in warrant expense of approximately $236,000 due to the
re-pricing of the warrants issued to the 10% notes holders; the exercise
price decreased from $0.75 to $0.55, as well from the issuance of warrants
for consulting services;
|
|
·
|
a
decrease in amortization costs of approximately $78,000; this decrease is
primarily due to the fact that the Company has invested less in web
development costs in 2009 when compared to prior periods, resulting in a
lower amortization base;
|
|
·
|
a
decrease in professional services expense of approximately $131,000; this
decrease is primarily due to the termination of an agreement with a
marketing consultant in February 2009 and, to a lesser extent, a decrease
in allocation of outside resources to support the operations of the
Company; and
|
|
·
|
a
decrease in payroll expenses of approximately $244,000; this decrease is
primarily due to the termination of employment of a number of employees in
September 2008 resulting from the Company’s decreased involvement in the
sales and marketing of debt settlement
solutions.
|
Interest
Interest expense consists of interest
charges associated with notes payable issued in 2008 and 2009. The
increase in interest expense during the three-month period ended March 31, 2009
is primarily due to the increase in the accrued interest associated with the
notes payable.
Liquidity
and Capital Resources
At March 31, 2009, our cash amounted to
approximately $515,000 and our working deficit amounted to approximately
$213,000. During the three-month period ended March 31, 2009, cash increased due
to cash provided by financing activities, offset by cash used in operating and
investing activities.
During the three-month period ended
March 31, 2009, we used cash in our operating activities amounting to
approximately $298,000. Our cash used in operating activities was comprised of
our net loss of approximately $766,000 adjusted for the following:
·
|
Fair
value of options granted to employees of approximately
$40,000;
|
|
·
|
Amortization
of capitalized web development and discount on notes payable, and
depreciation of fixed assets of approximately $17,000;
|
|
·
|
Fair
value of shares issued for services of $50,000;
|
|
·
|
Fair
value of warrants issued of approximately $97,000;
|
|
·
|
Fair
value of warrants issued for services of approximately $139,000;
and
|
|
·
|
Impairment
of goodwill of approximately
$348,000;
|
Additionally,
the following variations in operating assets and liabilities impacted our
cash used in operating activity:
|
||
·
|
Increase
in accounts receivable of approximately $103,000, resulting from increased
lead generation revenues; and
|
|
·
|
Increase
in accounts payable and accrued expenses of approximately $71,000,
resulting from increased marketing programs expenditures associated with
increased acquisition of leads.
|
19
During the three-month period ended
March 31, 2009, we incurred website development costs of approximately $400 in
connection with development and enhancement of our websites and capital
expenditures of approximately $6,000.
During the three-month period ended
March 31, 2009, we generated cash from financing activities of approximately
$567,000, which consisted of the proceeds from notes payable of
$567,000.
During the three-month period ended
March 31, 2008, we used cash in our operating activities amounting to
approximately $675,000. Our cash used in operating activities was comprised of
our net loss of approximately $953,000 adjusted for the following:
·
|
Fair
value of options granted to employees of approximately $34,000;
and
|
|
·
|
Amortization
of capitalized web development and discount on notes payable, and
depreciation of fixed assets of approximately $94,000.
|
|
Additionally,
the following variations in operating assets and liabilities impacted our
cash used in operating activity:
|
||
·
|
Increase
in accounts receivable of approximately $60,000, resulting from increased
lead generation revenues;
|
|
·
|
Increase
in accounts payable and accrued expenses of approximately $184,000,
resulting from increased marketing programs expenditures associated with
increased acquisition of leads; and
|
|
·
|
Increase
in deferred revenue of approximately $55,000, resulting from increased
number of consumers successfully referred to debt settlement
agencies.
|
During the three-month period ended
March 31, 2008, we incurred website development costs of approximately $42,000
in connection with development and enhancement of our websites and capital
expenditures of approximately $12,000.
During three-month period ended March
31, 2008, we generated cash from financing activities of approximately $423,000,
which primarily consisted of the proceeds from notes payable of $430,000, offset
by the payment to former member of approximately $7,000.
Capital
Raising Transactions
During March 2009, we raised an
aggregate amount of $627,000 in convertible loans from 18 different lenders. In
connection with the loan, we issued to each of the lenders a convertible
promissory note and a Common Stock purchase warrant. The notes accrue interest
at the rate of 12% per annum and mature in March 2012. Interest may be paid, at
the lenders’ option, in cash or in shares of Common Stock of the Company. If the
accrued interest is paid in shares of Common Stock, the number of shares
issuable to satisfy the accrued interest is calculated by dividing the interest
dollar amount due on the respective interest payment date by the closing price
of the Common Stock, as quoted on the Over-the-Counter Bulletin Board on
the last trading day before the respective interest payment date, and rounding
it to the nearest whole number. Principal shall be due and payable on the
maturity date, and subject to the following conditions, shall be payable at the
option of the lender in cash or shares of Common Stock as follows: (i) if the
average closing price of the Common Stock on the last 5 trading days prior to
the maturity date is $0.50 or more, then the lender may elect to have the
principal paid in shares of Common Stock. In such case, the number of shares of
Common Stock to be issued to the lender shall be determined by dividing the
principal amount outstanding on the maturity date by $0.50; (ii) if the average
closing price of the Common Stock on the last 5 trading days prior to the
maturity date is less than $0.50, then the principal may only be paid in
cash.
We may prepay the notes at any time. If
the prepayment is on or prior to June 30, 2009, it will carry a premium equal to
the sum of 0.5% for each full month remaining between the prepayment date and
the maturity date multiplied by the principal amount then payable. In such case,
principal and accrued interest are payable solely in cash. We may prepay the
notes at any time on and after July 1, 2009 but prior to the maturity date
without any premium or penalty. In such case, the noteholder has the option to
have the principal and accrued interest paid in cash or shares of our Common
Stock. If the notes are paid in shares, the notes are convertible using the same
rate as described below.
The lenders may convert, at their
option, the outstanding principal of the notes into shares of the Company’s
Common Stock, on and after July 1 2009 and prior to maturity date, at the lesser
of: (i) $0.50 per share; or (ii) the lowest effective purchase price, conversion
price or exercise price, as the case may be, of any new transaction pursuant to
which shares of Common Stock, or securities convertible or exercisable into
shares of Common Stock, are issued by the Company before the maturity date,
except for shares of Common Stock issued under the Accelerize New Media Stock
Option Plan.
In addition, we issued to the lenders
Common Stock purchase warrants to purchase an aggregate of 313,500 shares. The
warrants are exercisable for 5 years and expire on 2014, with an exercise price
of $0.55 per share. The exercise price of the warrants and the number of shares
issuable upon the exercise of the warrants is subject to adjustment in the event
of stock splits, stock dividends and reorganizations, or in the event we issue
shares of Common Stock or securities convertible or exchangeable to shares of
Common Stock at an effective price less than the then exercise price of the
warrants in which event the exercise price would be adjusted downward. We have
the right to call the warrants, at a redemption price of $.001 per warrant
share, commencing on the first trading day after our Common Stock has traded for
10 consecutive days at an average closing price at or exceeding $1.25 per
share.
We used the cash proceeds from the
offerings, the promissory notes and the line of credit advances to finance our
on going operations, including, development, sales, marketing and support
services.
The interest and amortization expense
associated with the notes payable amounted to $22,484 during the three-month
period ended March 31, 2009.
20
Going
Concern
We have generated revenues since
inception but they were not an adequate source of cash to fund future
operations. Historically we have relied on private placement issuances of equity
and convertible debt.
It is likely that we will need to raise
additional working capital to fund our ongoing operations and growth. The amount
of our future capital requirements depends primarily on the rate at which we
increase our revenues and correspondingly decrease our use of cash to fund
operations. Cash used for operations will be affected by numerous known and
unknown risks and uncertainties including, but not limited to, our ability to
successfully market our products and services and the degree to which
competitive products and services are introduced to the market. As long as our
cash flow from operations remains insufficient to completely fund operations, we
will continue depleting our financial resources and seeking additional capital
through equity and/or debt financing. If we raise additional capital through the
issuance of debt, this will result in increased interest expense. If we raise
additional funds through the issuance of equity or convertible debt securities,
the percentage ownership of our company held by existing stockholders will be
reduced and those stockholders may experience significant dilution. In addition,
new securities may contain rights, preferences or privileges that are senior to
those of our Common Stock.
There can be no assurance that
acceptable financing to fund our ongoing operations can be obtained on suitable
terms, if at all. If we are unable to obtain the financing necessary to support
our operations, we may be unable to continue as a going concern. In that event,
we may be forced to cease operations and our stockholders could lose their
entire investment in our company
Item
4T. Controls and Procedures
Evaluation of
Disclosure Controls and Procedures -
Our management, with the participation
of our Chief Executive Officer and our Chief Financial Officer, has evaluated
our disclosure controls and procedures. Based upon the evaluation conducted by
management in connection with the review of our financial statements for the
three-month period ended March 31, 2009, we identified material weaknesses in
our internal control over financial reporting as described below. As a result of
this material weakness, our Chief Executive Officer and our Chief Financial
Officer concluded that our disclosure controls and procedures were not effective
as of March 31, 2009 to ensure that information required to be disclosed in our
SEC reports is recorded, processed, summarized and reported within the time
periods specified in the SEC's rules and forms, and that such information is
accumulated and communicated to our management as appropriate to allow timely
decisions regarding required disclosures.
A material weakness is "a significant
deficiency, or a combination of significant deficiencies, that result in more
than a remote likelihood that a material misstatement of the annual or interim
financial statements will not be prevented or detected by us in a timely
manner." A significant deficiency, is a deficiency or a combination of
deficiencies, in internal control over financial reporting that is less severe
than a material weakness, yet important enough to merit attention by those
responsible for oversight of the registrant’s financial
reporting.
Management
Report on Internal Control over Financial Reporting
Our management is responsible for
establishing and maintaining adequate internal control over financial reporting
as defined in Rule 13a-15(f) under the Securities Exchange Act of 1934 as
amended. Our management assessed the effectiveness of our internal control over
financial reporting as of March 31, 2009. In making this assessment, our
management used criteria issued by the Committee of Sponsoring Organizations of
the Treadway Commission (“COSO”) in Internal Control Over Financial Reporting –
Guidance for Smaller Public Companies.
21
During our assessment of the design and
the effectiveness of internal control over financial reporting as of March 31,
2009, management identified the following material weaknesses:
·
|
There
is no documentation that the board of directors monitored or provided
oversight responsibility related to financial reporting and related
internal controls and considered its effectiveness;
|
|||
·
|
While
the Company has processes in place, there are no formal written policies
and procedures related to certain financial reporting
processes;
|
|||
·
|
There
is no formal documentation in which management specified financial
reporting objectives to enable the identification of risks, including
fraud risks;
|
|||
·
|
The
Company lacked the resources and personnel to implement proper segregation
of duties or other risk mitigation
system.
|
The Company intends to gradually
improve its internal control over financial reporting to the extent that it can
allocate resources to such improvements. It intends to prioritize the design of
its internal control over financial reporting starting with its control
environment and risk assessments and ending with control activities, information
and communication activities, and monitoring activities. Although we believe the
time to adapt in the next year will help position us to provide improved
internal control functions into the future, in the interim, these changes caused
control deficiencies, which in the aggregate resulted in a material weakness.
Due to the existence of these material weaknesses, our management concluded that
our internal control over financial reporting was not effective as of March 31,
2009.
Changes in
Internal Control Over Financial Reporting –
There has been no change in our
internal control over financial reporting during the period covered by this
quarterly report that has materially affected, or is reasonably likely to
materially affect, our internal control over financial reporting.
PART
II - OTHER INFORMATION
Item
2. Unregistered Sales of Equity Securities and Use of
Proceeds
During March 2009, we raised an
aggregate amount of $627,000 in convertible notes from 18 different lenders as
described above under Part I Item 2. Management’s Discussion and Analysis and
Results of Operations, “Capital Raising Transactions”. In addition, we issued to
the lenders Common Stock purchase warrants to purchase an aggregate of 313,500
shares.
We used the cash proceeds from the
loans to finance our on going operations, including, development, sales,
marketing and support services.
During March 2009, we issued to
Strategic Growth International, Inc., an investors relations company, 250,000
shares of Common Stock and issued a warrant to purchase up to an additional
1,200,000 shares of Common Stock of the Company. The Warrant is exercisable for
a period of five years at a price of $0.35 per share.
During February 2009, in connection
with execution of a Termination and Mutual Release Agreement, we issued an
Amended Common Stock Purchase Warrant for the purchase of up to 2,708,333 shares
of Common Stock, exercisable at a price of $0.55 per share, instead of the
warrant to purchase up to 5,000,000 shares of Common Stock issued to the service
provider with the original agreement.
On March 1, 2009 we issued to our
Series A Preferred Stock holders 133,165 shares of our Common Stock as
dividends, valued at $19,973.
On March 1, 2009 we issued to our
Series B Preferred Stock holders 264,783 shares of our Common Stock as
dividends, valued at $82,072.
22
The above issuances were deemed to be
exempt under Regulation D and Section 4(2) of the Securities Act of 1933. No
advertising or general solicitation was employed in offering the securities. The
offerings and sales were made to a limited number of persons, all of whom were
accredited investors, business associates or executive officers of the Company,
and transfer was restricted in accordance with the requirements of the
Securities Act.
During February 2009, we issued 89,100
shares of Common Stock to a warrant holder pursuant to a cashless exercise of a
warrant issued to them in connection with the Company’s Series A Preferred
financing. This issuance was deemed exempt under Section 3(a)(9) of the
Securities Act of 1933.
Item
6. Exhibits
4.1
|
Common
Stock Purchase Warrant issued to SGI and dated March 23, 2009. (filed with
our Current Report on Form 8-K filed with the SEC on March 27,
2009.)
|
10.1
|
Agreement
between the Company and Strategic Growth International, Inc., dated March
23, 2009. (filed with our Current Report on Form 8-K filed with the SEC on
March 27, 2009.)
|
31.1
|
Certification
of Chief Executive Officer and Principal Financial Officer Pursuant to
Rule 13a-14(a) and15d-14(a) (filed herewith.)
|
32.1
|
Certification
of Chief Executive Officer and Principal Financial Officer Pursuant to 18
U.S.C. 1350 (furnished
herewith.)
|
23
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant duly
caused this report to be signed on its behalf by the undersigned thereunto duly
authorized.
ACCELERIZE
NEW MEDIA, INC.
|
||
Dated:
May 8, 2009
|
By:
|
/s/
Brian Ross
|
Brian
Ross
Chief
Executive Officer
|
24