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Criteo S.A. - Quarter Report: 2017 March (Form 10-Q)

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

FORM 10-Q
 
(Mark One)
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the quarterly period ended March 31, 2017

or
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934
for the transition period from _________ to _________
Commission file number: 001-36153
 
Criteo S.A.
(Exact name of registrant as specified in its charter)
 
France 
 
Not Applicable 
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification Number)
 
 
 
32, rue Blanche, Paris-France
 
75009
(Address of principal executive offices)
 
(Zip Code)

+33 1 40 40 22 90
(Registrant’s telephone number, including area code)

 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 day Yes x  No ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  x    No ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer
x
Accelerated Filer
¨
Non-accelerated Filer
¨ (Do not check if a smaller reporting company)
Smaller reporting company
¨
 
 
Emerging growth company
¨
If an emerging growth company, indicate by check mark if the registrant has not elected to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨ 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   Yes ¨    No x
          As of April 30, 2017, the registrant had 64,754,393 ordinary shares, nominal value €0.025 per share, outstanding.

 



TABLE OF CONTENTS
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 





















General
Except where the context otherwise requires, all references in this Quarterly Report on Form 10-Q ("Form 10-Q") to the "Company," "Criteo," "we," "us," "our" or similar words or phrases are to Criteo S.A. and its subsidiaries, taken together. In this Form 10-Q, references to "$" and "US$" are to United States dollars. Our unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America, or "U.S. GAAP."
Trademarks
“Criteo,” the Criteo logo and other trademarks or service marks of Criteo appearing in this Form 10-Q are the property of Criteo. Trade names, trademarks and service marks of other companies appearing in this Form 10-Q are the property of their respective holders.

Special Note Regarding Forward-Looking Statements
This Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are based on our management’s beliefs and assumptions and on information currently available to our management. All statements other than present and historical facts and conditions contained in this Form 10-Q, including statements regarding our future results of operations and financial positions, business strategy, plans and our objectives for future operations, are forward-looking statements. When used in this Form 10-Q, the words “anticipate,” “believe,” “can,” “could,” “estimate,” “expect,” “intend,” “is designed to,” “may,” “might,” “plan,” “potential,” “predict,” “objective,” “should,” or the negative of these and similar expressions identify forward-looking statements. Forward-looking statements include, but are not limited to, statements about:
the ability of the Criteo Engine to accurately predict engagement by a user;
our ability to predict and adapt to changes in widely adopted industry platforms and other new technologies;
our ability to continue to collect and utilize data about user behavior and interaction with advertisers;
our ability to acquire an adequate supply of advertising inventory from publishers on terms that are favorable to us;
our ability to meet the challenges of a growing and international company in a rapidly developing and changing industry, including our ability to forecast accurately;
our ability to maintain an adequate rate of revenue growth and sustain profitability;
our ability to manage our international operations and expansion and the integration of our acquisitions;
the effects of increased competition in our market;
our ability to adapt to regulatory, legislative or self-regulatory developments regarding internet privacy matters;
our ability to protect users’ information and adequately address privacy concerns;
our ability to enhance our brand;
our ability to enter new marketing channels and to effectively scale our technology platform in new industry verticals;
our ability to attract and retain qualified employees and key personnel;
our ability to maintain, protect and enhance our brand and intellectual property; and
failures in our systems or infrastructure.




You should refer to Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2016 for a discussion of important factors that may cause our actual results to differ materially from those expressed or implied by our forward-looking statements. As a result of these factors, we cannot assure you that the forward-looking statements in this Form 10-Q will prove to be accurate. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified time frame or at all. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
You should read this Form 10-Q and the documents that we reference in this Form 10-Q and have filed as exhibits to this Form 10-Q completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements.
     This Form 10-Q may contain market data and industry forecasts that were obtained from industry publications. These data and forecasts involve a number of assumptions and limitations, and you are cautioned not to give undue weight to such information. We have not independently verified any third-party information. While we believe the market position, market opportunity and market size information included in this Form 10-Q is generally reliable, such information is inherently imprecise.




PART I
Item 1. Financial Statements.
CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (UNAUDITED)
 
Notes
 
December 31, 2016

 
March 31, 2017

 
 
 
 
 
 
 
 
 
(in thousands)
Assets
 
 
 
 
 
Current assets:
 
 
 
 
 
    Cash and cash equivalents
3
 
$
270,317


$
303,813

    Trade receivables, net of allowances
4
 
397,244


340,837

    Income taxes
 
 
2,741


3,560

    Other taxes
 
 
52,942


44,834

    Other current assets
5
 
19,340


22,772

    Total current assets
 
 
742,584


715,816

Property, plant and equipment, net
 
 
108,581


115,415

Intangible assets, net
6
 
102,944


107,962

Goodwill
7
 
209,418


232,138

Non-current financial assets
3
 
17,029


19,857

Deferred tax assets
 
 
30,630


46,201

    Total non-current assets
 
 
468,602


521,573

Total assets
 
 
$
1,211,186


$
1,237,389

Liabilities and shareholders' equity
 
 
 
 
 
Current liabilities:
 
 
 
 
 
    Trade payables
 
 
$
365,788

 
$
295,602

    Contingencies
14
 
654

 
980

    Income taxes
 
 
14,454

 
14,969

    Financial liabilities - current portion
9
 
7,969

 
84,398

    Other taxes
 
 
44,831

 
41,414

    Employee - related payables
 
 
55,874

 
53,862

    Other current liabilities
8
 
30,221

 
35,032

    Total current liabilities
 
 
519,791

 
526,257

Deferred tax liabilities
 
 
686

 
28,900

Retirement benefit obligation
 
 
3,221

 
3,276

Financial liabilities - non current portion
9
 
77,611

 
2,620

Other non-current liabilities
 
 


4,697

    Total non-current liabilities
 
 
81,518

 
39,493

Total liabilities
 
 
601,309

 
565,750

Commitments and contingencies
 
 


 


Shareholders' equity:
 
 
 
 
 
Common shares, €0.025 per value, 63,978,204 and 64,665,637 shares authorized, issued and outstanding at December 31, 2016 and March 31, 2017, respectively.
 
2,093

 
2,112

Additional paid-in capital
 
 
488,277

 
514,649

Accumulated other comprehensive (loss)
 
 
(88,593
)
 
(79,742
)
Retained earnings
 
 
198,355

 
222,239

Equity-attributable to shareholders of Criteo S.A.
 
 
600,132

 
659,258

Non-controlling interests
 
 
9,745

 
12,381

Total equity
 
 
609,877

 
671,639

Total equity and liabilities
 
 
$
1,211,186

 
$
1,237,389

The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

2


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
 
 
 
Three Months Ended
 
Notes
 
March 31, 2016

 
March 31, 2017

 
 
(in thousands, except share per data)
 
 
 
 
 
 
Revenue
 
 
$
401,253

 
$
516,667

 
 
 
 
 
 
Cost of revenue:
 
 
 
 
 
Traffic acquisition costs
 
 
(238,755
)
 
(306,693
)
Other cost of revenue
 
 
(18,338
)
 
(27,155
)
 
 
 
 
 
 
Gross profit
 
 
144,160

 
182,819

 
 
 
 
 
 
Operating expenses:
 
 
 
 
 
Research and development expenses
 
 
(27,162
)
 
(39,521
)
Sales and operations expenses
 
 
(64,473
)
 
(90,730
)
General and administrative expenses
 
 
(24,737
)
 
(31,516
)
Total operating expenses
 
 
(116,372
)
 
(161,767
)
Income from operations
 
 
27,788

 
21,052

Financial income (expense)
11
 
(1,317
)
 
(2,333
)
Income before taxes
 
 
26,471

 
18,719

Provision for income taxes
12
 
(7,944
)
 
(4,201
)
Net income
 
 
$
18,527

 
$
14,518

 
 
 
 
 
 
Net income available to shareholders of Criteo S.A.
 
 
$
17,131

 
$
12,442

Net income available to non-controlling interests
 
 
$
1,396

 
$
2,076

 
 
 
 
 
 
Net income allocated to shareholders of Criteo S.A. per share:
 
 
 
 
 
Basic
13
 
$
0.27

 
$
0.19

Diluted
13
 
$
0.26

 
$
0.18

 
 
 
 
 
 
Weighted average shares outstanding used in computing per share amounts:
 
 
 
 
 
Basic
13
 
62,610,013

 
64,189,194

Diluted
13
 
64,841,134

 
67,283,012

The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.


3


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (UNAUDITED)
 
 
Three Months Ended
 
 
March 31, 2016

 
March 31, 2017

 
(in thousands)
 
 
 
 
 
Net income
 
$
18,527

 
$
14,518

Foreign currency translation differences, net of taxes
 
20,689

 
9,092

Foreign currency translation differences
 
20,689

 
9,092

Income tax effect
 

 

Actuarial (losses) gains on employee benefits, net of taxes
 
(200
)
 
253

Actuarial losses on employee benefits
 
(238
)
 
297

Income tax effect
 
38

 
(44
)
Financial instruments, net of taxes
 

 

Fair value change on financial instruments
 

 

Income tax effect
 

 

Comprehensive income (loss)
 
$
39,016

 
$
23,863

Attributable to shareholders of Criteo S.A.
 
$
37,245

 
$
21,293

Attributable to non-controlling interests
 
$
1,771

 
$
2,570

The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

4


CRITEO S.A.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
 
 
Three Months Ended
 
 
March 31, 2016

 
March 31, 2017

 
(in thousands)
Net income
 
$
18,527

 
$
14,518

Non-cash and non-operating items
 
29,506

 
41,473

- Amortization and provisions
 
13,180

 
22,316

- Equity awards compensation expense (1)
 
8,370

 
14,940

- Interests accrued and non-cash financial income and expenses
 
12


16

- Change in deferred taxes
 
(1,138
)
 
(6,870
)
- Income tax for the period
 
9,082

 
11,071

Change in working capital requirement
 
(17,140
)
 
(70
)
- Decrease in trade receivables
 
4,758

 
59,569

- Decrease in trade payables
 
(13,906
)
 
(75,030
)
- (Increase)/Decrease in other current assets
 
(10,368
)
 
8,253

- Increase in other current liabilities
 
2,376

 
7,138

Income taxes paid
 
(11,986
)
 
(11,683
)
Cash from operating activities
 
18,907

 
44,238

Acquisition of intangibles assets, property, plant and equipment
 
(13,615
)
 
(23,267
)
Change in accounts payable related to intangible assets, property, plant and equipment
 
1,507

 
(4,939
)
Change in other financial non-current assets
 
781

 
(431
)
Cash used in investing activities
 
(11,327
)
 
(28,637
)
Issuance of long-term borrowings
 
764

 

Repayment of borrowings
 
(1,503
)
 
(2,053
)
Proceeds from capital increase
 
5,476

 
12,937

Change in other financial liabilities
 

 
119

Cash from financing activities
 
4,737

 
11,003

Change in net cash and cash equivalents
 
12,317

 
26,604

Net cash and cash equivalents - beginning of period
 
353,537

 
270,317

Effect of exchange rate changes on cash and cash equivalents
 
20,256

 
6,892

Net cash and cash equivalents - end of period
 
$
386,110

 
$
303,813

(1) $8.3 million and $14.6 million of equity awards compensation expense consisted of share-based compensation expense according to ASC 718 Compensation - stock compensation for the quarter ended March 31, 2016 and 2017, respectively.




The accompanying notes form an integral part of these unaudited condensed consolidated financial statements.

5


CRITEO S.A.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

Criteo S.A. is a global technology company specialized in digital performance marketing. We strive to deliver post-click sales to our advertiser clients at scale and according to the client's targeted return on investment. In these notes, Criteo S.A. is referred to as the "Parent" company and together with its subsidiaries, collectively, as "Criteo," the "Company," the "Group," or "we". The Company uses its proprietary predictive software algorithms coupled with its deep insights into expressed consumer intent and purchasing habits to price and deliver highly relevant and personalized performance advertisements to consumers in real time.


Note 1. Summary of Significant Accounting Policies

Basis of Presentation

The unaudited condensed consolidated financial statements included herein have been prepared by Criteo S.A. pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP") have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. These unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Company's Annual Report filed on Form 10-K for the year ended December 31, 2016, filed with the SEC on March 1, 2017. The unaudited condensed consolidated financial statements included herein reflect all adjustments (consisting of normal, recurring adjustments) which are, in the opinion of management, necessary to state fairly the results for the interim periods presented. The results of operations for the interim periods presented are not necessarily indicative of the operating results to be expected for any subsequent interim period or for the fiscal year.

Conformity with U.S. GAAP requires the use of estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses in the condensed consolidated financial statements and accompanying notes. We base our estimates and judgments on historical information and on various other assumptions that we believe are reasonable under the circumstances. Our actual results may differ from these estimates. U.S. GAAP requires us to make estimates and judgments in several areas, including, but not limited to: (1) the recognition of revenue and particularly the determination as to whether revenue should be reported on a gross or a net basis; (2) the evaluation of our trade receivables and the recognition of a valuation allowance for doubtful accounts; (3) the recognition and measurement of goodwill and intangible assets and particularly costs capitalized in relation to our customized internal-use software; (4) the measurement of share-based compensation and (5) the tax provision determination and particularly the estimate of our annual effective tax rate.

There have been no changes to our significant accounting policies described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2016 that have had a material impact on our unaudited condensed consolidated financial statements and related notes.

Accounting Pronouncements adopted in 2017

From January 1, 2017, we adopted ASU 2016-09, Compensation-Stock Compensation (Topic 718): Improvement to Employee Share-based Payment Accounting issued by the Financial Accounting Standards Board (FASB), which among other items, simplifies certain aspects of the accounting for share-based payment transactions to employees. The new standard particularly requires excess tax benefits and tax deficiencies to be recorded in the statements of income as a component of the provision for income taxes when stock awards vest or are settled. The effective date is January 1, 2017. Upon adoption, a cumulative effect of $10.0 million of this change has been recognized through retained earnings. The adoption of the standard also resulted in a current year tax expense of $0.8 million which previously would have been recognized in the current period in additional paid-in capital.





6


Accounting Pronouncements not yet adopted
In January 2017, the FASB issued ASU 2017-01, Business Combinations (Topic 805) ("ASU 2017-01") the purpose of which is to change the definition of a business to assist entities in evaluating when a set of transferred assets and activities is a business. This update will be effective for annual periods beginning after December 15, 2017, including interim periods within those periods. The adoption of ASU 2017-01 is not expected to have a material impact on our financial position or results of operations.

In January 2017, the FASB issued ASU 2017-04 Goodwill and Other (Topic 350). ASU 2017-04 simplifies the subsequent measurement of goodwill and reduces the cost and complexity of evaluating goodwill for impairment. It eliminates the need for entities to calculate the implied fair value of goodwill by assigning the fair value of a reporting unit to all of its assets and liabilities as if that reporting unit had been acquired in a business combination. Under this amendment, an entity will perform its goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. An impairment charge is recognized for the amount by which the carrying value exceeds the reporting unit's fair value. This update will be effective for annual or any interim goodwill impairment tests in fiscal years beginning after December 15, 2019. The adoption of ASU 2017-04 is not expected to have a material impact on our financial position or results of operations.

In March 2017, FASB issued ASU 2017-07 Compensation-Retirements Benefits (Topic 715). ASU 2017-07 requires that an employer disaggregate the service cost component from the other components of net benefit cost. The amendments also provide explicit guidance on how to present the service cost component and the other components of net benefit cost in the income statement and allow only the service cost component of net benefit cost to be eligible for capitalization. The amendments in ASU 2017-07 improve the consistency, transparency, and usefulness of financial information to users that have communicated that the service cost component generally is analyzed differently from the other components of net benefit cost. This update will be effective for annual periods beginning after December 15, 2017, including interim periods within those annual periods. The amendments in ASU 2017-07 should be applied retrospectively for the presentation of the service cost component and the other components of net periodic pension cost and net periodic post-retirement benefit cost in the income statement and prospectively, on and after the effective date, for the capitalization of the service cost component of net periodic pension cost and net periodic post-retirement benefit in assets. We intend to adopt the standard on the effective date of January 1, 2018. The adoption of ASU 2017-07 is not expected to have a material impact on our financial position or results of operations.


7



Note 2. Significant Events and Transactions of the Period
Amendment on Group Revolving Credit Facility agreement
In September 2015, Criteo S.A. entered into a Multicurrency Revolving Facility Agreement for general purposes of the Group including the funding of business combinations. On March 29, 2017, this agreement was amended by, among other things, increasing the amount of facility from €250.0 million to €350.0 million and extending the term of the contract from 2020 to 2022.

Note 3. Financial Instruments
Credit Risk
The maximum exposure to credit risk at the end of each reported period is represented by the carrying amount of financial assets, and summarized in the following table:
 
December 31, 2016

 
March 31, 2017

 
 
 
 
Cash and cash equivalents
$
270,317


$
303,813

Trade receivables, net of allowance
397,244


340,837

Other taxes
52,942


44,834

Other current assets
19,340


22,772

Non-current financial assets
$
17,029


$
19,857

Total
$
756,872


$
732,113

As of December 31, 2016 and March 31, 2017, no customer accounted for 10% or more of trade receivables.
We perform ongoing credit evaluations of our customers and do not require collateral. We maintain an allowance for estimated credit losses. During the twelve-month period ended December 31, 2016 and the three-month period ended March 31, 2017, our net change in allowance for doubtful accounts was $5.4 million and $1.5 million, respectively.
For our financial assets, the fair value approximates the carrying amount, given the nature of the financial assets and the maturity of the expected cash flows.
Fair Value Measurements     
    
We measure the fair value of our cash equivalents, which include money market funds and interest bearing deposits, as level 1 and level 2 measurements because they are valued using quoted market prices and observable market data, respectively.
Financial assets or liabilities include derivative financial instruments used to manage our exposure to the risk of exchange rate fluctuations. These instruments are considered level 2 financial instruments as they are measured using valuation techniques based on observable market data.

8


Trade Receivables
Credit risk is defined as an unexpected loss in cash and earnings if the client is unable to pay its obligations in due time. We perform internal ongoing credit risk evaluations of our clients. When a possible risk exposure is identified, we require prepayments.
For each period presented, the aging of trade receivables and allowances for potential losses is as follows:
 
December 31, 2016
 
March 31, 2017
 
Gross value
 
%
 
Allowance
 
%
 
Gross value
 
%
 
Allowance
 
%
 
(in thousands)
 
 
 
(in thousands)
 
 
 
(in thousands)
 
 
 
(in thousands)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Not yet due
$
265,600


65.0
%

$


%

$
232,460


65.5
%

$
(735
)

5.6
%
0 - 30 days
92,163


22.5
%

(49
)

0.4
%

70,289


19.9
%

(360
)

2.7
%
31 - 60 days
19,747


4.8
%

(182
)

1.6
%

16,196


4.6
%

(628
)

4.7
%
61 - 90 days
6,055


1.5
%

(191
)

1.6
%

8,022


2.3
%

(380
)

2.9
%
> 90 days
25,277


6.2
%

(11,176
)

96.4
%

27,099


7.7
%

(11,126
)

84.2
%
Total
$
408,842


100.0
%

$
(11,598
)

100.0
%

$
354,066


100.0
%

$
(13,229
)

100.1
%
Financial Liabilities
 
December 31, 2016
 
Carrying Value
 
Fair value
 
 
 
 
 
(in thousands)
Trade payables
$
365,788

 
$
365,788

Other taxes
44,831

 
44,831

Employee-related payables
55,874

 
55,874

Other current liabilities
30,221

 
30,221

Financial liabilities
85,580

 
85,580

of which derivative financial instruments
1,968

 
1,968

Total
$
582,294

 
$
582,294

 
March 31, 2017
 
Carrying Value

 
Fair value

 
 
 
 
 
(in thousands)
Trade payables
$
295,602

 
$
295,602

Other taxes
41,414

 
41,414

Employee-related payables
53,862

 
53,862

Other current liabilities
35,032

 
35,032

Financial liabilities
87,018

 
87,018

of which derivative financial instruments
4,186

 
$
4,186

Total
$
512,928

 
$
512,928


9



Cash and Cash equivalents
    
 
Fair Value Measurement Using
 
December 31, 2016
 
Level 1
 
Level 2
 
Level 3
 
(in thousands)
Money market funds
$
31,688


$
31,688


$


$

Interest-bearing bank deposits
88,091




88,091



Cash and cash equivalents
150,538


150,538





Total Cash and cash equivalents
$
270,317

 
$
182,226

 
$
88,091

 
$


 
Fair Value Measurement Using
 
March 31, 2017
 
Level 1
 
Level 2
 
Level 3
 
(in thousands)
Money market funds
$


$


$


$

Interest-bearing bank deposits
87,377




87,377



Cash and cash equivalents
216,436


216,436





Total Cash and cash equivalents
$
303,813

 
$
216,436

 
$
87,377

 
$


The short-term investments included investments in money market funds and interest–bearing bank deposits which met ASC 230—Statement of Cash flows criteria: short-term, highly liquid investments, for which the risks of changes in value are considered to be insignificant.



10


Note 4. Trade Receivables
The following table shows the breakdown in trade receivables net book value for the presented periods:
 
December 31, 2016

 
March 31, 2017

 
 
 
 
 
(in thousands)
Trade accounts receivables
$
408,842

 
$
354,066

(Less) Allowance for doubtful accounts
(11,598
)
 
(13,229
)
Net book value at end of period
$
397,244

 
$
340,837

Changes in allowance for doubtful accounts are summarized below:
 
2016


2017

 
 
 
 
 
(in thousands)
Balance at January 1
$
(6,264
)
 
$
(11,598
)
Allowance for doubtful accounts
(906
)
 
(3,686
)
Reversal of provision
366

 
2,142

Currency translation adjustment
(147
)
 
(87
)
Balance at March 31
$
(6,951
)
 
$
(13,229
)
The change in allowance for doubtful accounts for the first quarter of 2017 related mainly to increased business with categories of clients associated with a higher credit risk.

Note 5. Other Current Assets
The following table shows the breakdown in other current assets net book value for the presented periods:
 
December 31, 2016

 
March 31, 2017

 
 
 
 
 
(in thousands)
Prepayments to suppliers
$
2,439


$
4,114

Other debtors
3,263


2,816

Prepaid expenses
13,638


15,842

Gross book value at end of period
19,340


22,772

Net book value at end of period
$
19,340


$
22,772

Prepaid expenses mainly consist of office rentals.

11


Note 6. Intangible assets
The main changes in intangible assets since December 31, 2016 relate to purchase accounting adjustments to technology and customer relationships regarding HookLogic, which were identified as intangible assets further to the preliminary purchase price allocation. A change in this preliminary valuation may also impact the income tax related accounts. The amounts shown below may change in the near term as management continues to assess the fair value of acquired assets and liabilities within the twelve-month purchase price allocation period.
 
December 31, 2016
 
March 31, 2017
 
 
 
 
 
 
 
 
 
Weighted-Average Useful Lives
(Years)
 
Amounts recognized as of Acquisition Date
(in millions)
 
Weighted-Average Useful Lives
(Years)
 
Amounts recognized as of Acquisition Date
(in millions)
    Technology
3-5 years
 
24.4

 
3 years
 
15.3

    Customer relationships
5-9 years
 
$
60.0

 
9 years
 
$
77.7

Total identifiable intangible assets acquired
 
 
$
84.4

 
 
 
$
93.0


In addition, no triggering events have occurred which would indicate impairment in the balance of intangible assets.
The estimated amortization expense related to intangible assets for the next five years and thereafter is as follows:
 
Software

 
Technology and customer relationships

 
Total

From April 1, to December 31, 2017
$
4,436

 
$
12,207

 
$
16,643

2018
5,246

 
16,122

 
21,368

2019
3,091

 
14,148

 
17,239

2020
1,278

 
8,628

 
9,906

2021
389

 
8,628

 
9,017

Thereafter

 
33,789

 
33,789

Total
$
14,440

 
$
93,522

 
$
107,962



12


Note 7. Goodwill
 
Goodwill
 
(in thousands)
Balance at January 1, 2017
209,418

Additions to goodwill
22,327

Currency translation adjustment
393

Balance at March 31, 2017
$
232,138

The main changes in goodwill since December 31, 2016 relate to purchase accounting adjustments to intangible assets regarding HookLogic, further to the preliminary purchase price allocation (note 6).
In addition, no triggering events have occurred which would indicate impairment in the balance of goodwill.
Note 8. Other Current Liabilities
Other current liabilities are presented in the following table:
 
December 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
Clients' prepayments
$
9,176


$
12,816

Accounts payable relating to capital expenditures
15,484


10,657

Other creditors
$
2,440


$
10,232

Deferred revenue
$
3,121


$
1,327

Total
$
30,221


$
35,032


13


Note 9. Financial Liabilities
The changes in current and non-current financial liabilities during the period ended March 31, 2016 are illustrated in the following schedules:
 
As of January 1, 2017

 
New borrowings

 
Repayments

 
Change in scope

 
Other (1)

 
Currency translation adjustment

 
As of March 31, 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands)
Borrowings
$
5,524

 
$

 
$
(2,053
)
 
$

 
$
76,546

 
$
52

 
$
80,069

Other financial liabilities
477

 

 
(241
)
 

 
(96
)
 
3

 
143

Derivative instruments
1,968

 

 

 

 
2,181

 
37

 
4,186

Current portion
7,969

 

 
(2,294
)
 

 
78,631

 
92

 
84,398

Borrowings
77,397

 

 

 

 
(76,546
)
 
1,096

 
1,947

Other financial liabilities
214

 
360

 

 

 
99

 

 
673

Non current portion
77,611

 
360

 

 

 
(76,447
)
 
1,096

 
2,620

Borrowings
82,921

 

 
(2,053
)
 

 

 
1,148

 
82,016

Other financial liabilities
691

 
360

 
(241
)
 

 
3

 
3

 
816

Derivative instruments
1,968

 

 

 

 
2,181

 
37

 
4,186

Total
$
85,580

 
$
360

 
$
(2,294
)
 
$

 
$
2,184

 
$
1,188

 
$
87,018

 (1) Includes reclassification from non-current to current portion based on maturity of the financial liabilities.
Borrowings are financial liabilities at amortized cost and are measured using level 2 fair value measurements.
We are party to several loan agreements and revolving credit facilities, or RCF, with third-party financial institutions. The only changes from what was disclosed in Note 14 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2016 are the amendment to the revolving credit facility entered into in September 2015, which, among other things, increased the facility amount from €250.0 million to €350.0 million and the amendment of the HSBC Chinese RCF which increased the facility amount from RMB 40.0 million to RMB 50.0 million



14


Note 10. Share-Based Compensation
The board of directors has been authorized by the general meeting of the shareholders to grant employee warrants (Bons de Souscription de Parts de Créateur d’Entreprise or "BSPCEs"), share options (Options de Souscription d'Actions or "OSAs"), free shares/restricted share units ("RSUs") and non-employee warrants (Bons de Souscription d'Actions or "BSAs").
During the first quarter of 2017, there was one grant of RSUs under the Employee Share Option Plan 9 and one grant of BSAs under the Plan F, as defined in Note 19 to our audited consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2016. On March 1, 2017, 231,460 RSUs were granted to Criteo employees subject to continued employment and 10,825 BSAs were granted to a board member subject to continued engagement on the board of directors.
There have been no changes in the vesting and method of valuation of the BSPCEs, OSAs, RSUs, or BSAs from what was disclosed in Note 19 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2016, filed with the SEC on March 1, 2017.
Change in Number of BSPCE/OSA/RSU/BSA
 
OSA/BSPCE

 
RSU

 
BSA

 
Total

Balance at January 1, 2017
4,960,092

 
3,243,279

 
188,125

 
8,391,496

Granted

 
231,460

 
10,825

 
242,285

Exercised
(671,993
)
 

 
(15,440
)
 
(687,433
)
Forfeited
(44,597
)
 
(76,377
)
 

 
(120,974
)
Expired

 

 

 

Balance at March 31, 2017
4,243,502

 
3,398,362

 
183,510

 
7,825,374

Breakdown of the Closing Balance
 
OSA/BSPCE

 
RSU

 
BSA

Number outstanding
4,243,502

 
3,398,362

 
183,510

Weighted-average exercise price
24.67

 
NA

 
19.68

Number exercisable
2,326,206

 
10,460

 
112,435

Weighted-average exercise price
18.69

 
NA

 
11.76

Weighted-average remaining contractual life of options outstanding, in years
7.20

 
NA

 
7.13

Reconciliation with the Consolidated Statements of Income
 
Three Months Ended
 
March 31, 2016
 
March 31, 2017
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(in thousands)
 
R&D

 
S&O

 
G&A

 
Total

 
R&D

 
S&O

 
G&A

 
Total

RSUs
$
(1,256
)
 
$
(1,668
)
 
$
(1,101
)
 
$
(4,025
)
 
$
(3,472
)
 
$
(6,260
)
 
$
(2,728
)
 
$
(12,460
)
Share options / BSPCE
(1,146
)
 
(1,722
)
 
(1,388
)
 
(4,256
)
 
(444
)
 
(450
)
 
(1,229
)
 
(2,123
)
Total share-based compensation
(2,402
)
 
(3,390
)
 
(2,489
)
 
(8,281
)
 
(3,916
)
 
(6,710
)
 
(3,957
)
 
(14,583
)
BSAs

 

 
(89
)
 
(89
)
 

 

 
(357
)
 
(357
)
Total equity awards compensation expense
$
(2,402
)
 
$
(3,390
)
 
$
(2,578
)
 
$
(8,370
)
 
$
(3,916
)
 
$
(6,710
)

$
(4,314
)
 
$
(14,940
)

15


Note 11. Financial Income and Expenses
The condensed consolidated statements of income line item “Financial income (expense)” can be broken down as follows:
 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
Financial income from cash equivalents
$
388

 
$
248

Interest and fees
(476
)
 
(757
)
Interest on debt
(270
)

(568
)
Fees
(206
)

(189
)
Foreign exchange gain (loss)
$
(1,216
)
 
$
(1,808
)
Other financial expense
(13
)
 
(16
)
Total financial income (expense)
$
(1,317
)
 
$
(2,333
)

The $2.3 million financial (expense) is driven by the interest accrued as a result of drawing on the revolving credit facility entered into in September 2015 and the hedging cost related to an intra-group position between Criteo S.A. and its U.S. subsidiary, both in the context of the funding of HookLogic acquisition in November 2016. The $1.3 million financial expense for the three months ended March 31, 2016 was mainly a result of the weakening of the Brazilian Real which resulted in losses on intra-group positions denominated in this currency. At the end of March 2017, the main positions bearing a foreign currency risk are centralized at the Parent company level and hedged using foreign currency swaps and forward purchases or sales of foreign currencies.


16


Note 12. Income Taxes
Breakdown of Income Taxes
The condensed consolidated statements of income line item “Provision for income taxes” can be broken down as follows:
 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
Current income tax
$
(9,082
)
 
$
(11,071
)
France
(3,121
)
 
(4,572
)
International
(5,961
)
 
(6,499
)
Net change in deferred taxes
1,138

 
6,870

France
1,216

 
601

International
(78
)
 
6,269

Provision for income taxes
$
(7,944
)
 
$
(4,201
)
Our tax provision for interim periods is determined using an estimate of our annual effective tax rate (“AETR”), adjusted for discrete items arising in that quarter. To calculate our estimated AETR, we estimate our income before taxes and the related tax expense or benefit for the full fiscal year (total of expected current and deferred tax provisions), excluding the effect of significant unusual or infrequently occurring items or comprehensive income items not recognized in the statement of income. Each quarter, we update our estimate of the annual effective tax rate, and if our estimated annual tax rate changes, we make a cumulative adjustment in that quarter. Our quarterly tax provision, and our quarterly estimate of our annual effective tax rate, are subject to significant volatility due to several factors including our ability to accurately predict our income (loss) before provision for income taxes in multiple jurisdictions and the changes in foreign exchange rates. Our effective tax rate in the future will depend on the portion of our profits earned within and outside of France.
For the three months ended March 31, 2016 and 2017, we utilized an annual estimated tax rate of 30% and 29% respectively to calculate the provision for income taxes. The effective tax rate was 30% and 22% for the first quarter 2016 and 2017, respectively. The effective tax rate for three months ended March 31, 2017 decreased compared to the same period in 2016, primarily due to the tax impact of discrete items such as share-based compensation in the United States.

Current tax assets and liabilities
The total amount of current tax assets consists mainly of prepayments of income taxes by Criteo do Brasil LTDA and Criteo B.V. The current tax liabilities refers mainly to the net corporate tax payables of Criteo S.A., Criteo Srl, and Criteo KK.

17


Note 13. Earnings Per Share
Basic Earnings Per Share
We calculate basic earnings per share by dividing the net income for the period attributable to shareholders of the Parent by the weighted average number of shares outstanding.
 
Three Months Ended
 
March 31, 2016

 
March 31, 2017

 
 
 
 
 
(in thousands, except share and per share data)
 
 
 
 
Net income attributable to shareholders of Criteo S.A.
$
17,131

 
$
12,442

Weighted average number of shares outstanding
62,610,013

 
64,189,194

Basic earnings per share
$
0.27

 
$
0.19

Diluted Earnings Per Share
We calculate diluted earnings per share by dividing the net income attributable to shareholders of the Parent by the weighted average number of shares outstanding plus any potentially dilutive shares not yet issued from share-based compensation plans (see Note 10). There were no other potentially dilutive instruments outstanding as of March 31, 2016 and 2017. Consequently all potential dilutive effects from shares are considered.
For each period presented, a contract to issue a certain number of shares (i.e. share option, non-employee warrant ("BSA"), restricted share unit ("RSU") or non-employee warrant ("BSPCE") is assessed as potentially dilutive if it is “in the money” (i.e., the exercise or settlement price is lower than the average market price).
 
Three Months Ended
 
March 31, 2016

 
March 31, 2017

 
 
 
 
 
(in thousands, except share and per share data)
 
 
 
 
Net income attributable to shareholders of Criteo S.A.
$
17,131

 
$
12,442

Weighted average number of shares outstanding of Criteo S.A.
62,610,013

 
64,189,194

Dilutive effect of :
 
 
 
Restricted share awards


1,277,928

Share options and BSPCE
2,144,884


1,722,009

Share warrants
86,237


93,881

Weighted average number of shares outstanding used to determine diluted earnings per share
64,841,134


67,283,012

Diluted earnings per share
$
0.26


$
0.18


18


The weighted average number of securities that were anti-dilutive for diluted EPS for the periods presented but which could potentially dilute EPS in the future are as follows:
 
Three Months Ended
 
March 31, 2016

 
March 31, 2017

 
 
 
 
Restricted share awards
1,038,691

 
229,730

Share options and BSPCE

 
442,910

Share warrants

 

Weighted average number of anti-dilutive securities excluded from diluted earnings per share
1,038,691

 
672,640


19


Note 14. Commitments and contingencies
Commitments
Leases
We are party to various operating lease agreements mainly related to our offices as well as hosting services. Certain of these arrangements have free rent periods or escalating rent payment provisions, and we recognize rent expense under such arrangements on a straight-line basis.
Operating lease expenses relating to our offices totaled $7.4 million and $8.8 million for the three-month period ended March 31, 2016 and 2017, respectively.
Operating lease expenses relating to hosting costs totaled $9.3 million and $13.9 million for the three-month period ended March 31, 2016 and 2017, respectively.

Revolving Credit Facilities, Credit Line Facilities and Bank Overdrafts     
As mentioned in Note 9, we are party to two RCFs including one with HSBC for which we can draw up to RMB 50.0 million ($7.3 million) and one with a syndicate of banks which allow us to draw up to €350.0 million ($374.2 million), further to the amendment signed in March 2017 increasing the facility amount from €250.0 million to €350.0 million and extending the term of the contract from 2020 to 2022. As of March 31, 2017, RMB 25.0 million ($3.6 million), and $75.0 million, respectively, had been drawn on the RCFs.
All of these credit facilities are unsecured and contain customary events of default but do not contain any affirmative, financial or negative covenants, with the exception of the €350.0 million ($374.2 million) RCF which contains covenants, including compliance with a total net debt to adjusted EBITDA ratio and restrictions on incurring additional indebtedness. At March 31, 2017, we were in compliance with the required leverage ratio.


20


Contingencies
Changes in provisions during the presented periods are summarized below:
 
Provision for employee-related litigation

 
Other provisions

 
Total

 
(in thousands)
Balance at January 1, 2017
$
485

 
$
169

 
$
654

Charges
12

 
516

 
528

Provision used
(197
)
 

 
(197
)
Provision released not used
(16
)
 

 
(16
)
Currency translation adjustments
6

 
5

 
11

Balance at March 31, 2017
$
290

 
$
690

 
$
980

 - of which current
290

 
690

 
980

The amount of the provisions represent management’s best estimate of the future outflow. As of March 31, 2017, provisions are mainly in relation to employee-related litigations and business and operating risks.

21


Note 15. Breakdown of Revenue and Non-Current Assets by Geographical Areas
The Company operates in the following three geographical markets:
Americas (North and South America);
EMEA (Europe, Middle-East and Africa); and
Asia-Pacific.
The following tables disclose our consolidated revenue for each geographical area for each of the reported periods. Revenue by geographical area is based on the location of advertisers’ campaigns.
 
Americas

 
EMEA

 
Asia-Pacific

 
Total

For the three months ended:
(in thousands)
 
 
 
 
 
 
 
 
March 31, 2016
$
147,174


$
159,405


$
94,674


$
401,253

March 31, 2017
$
208,013


$
189,092


$
119,562


$
516,667

Revenue generated in France amounted to $32.5 million and $37.5 million for the three months ended March 31, 2016 and 2017, respectively.
Revenue generated in other significant countries where we operate is presented in the following table:
 
 
Three Months Ended
 
 
March 31, 2016

 
March 31, 2017

 
 
Americas
 
 
 
 
United States
 
$
126,913

 
$
179,663

EMEA
 
 
 
 
Germany
 
$
33,696

 
$
42,614

United Kingdom
 
$
28,509

 
$
28,197

Asia-Pacific
 
 
 
 
Japan
 
$
65,973

 
$
85,310

Other Information
For each reported period, non-current assets (corresponding to the net book value of tangible and intangible assets) are presented in the table below. The geographical information results from the locations of legal entities.
 
 
 
 
 
Of which

 
 
 
 
 
Of which

 
 
 
Holding

 
Americas

 
United States

 
EMEA

 
Asia-Pacific

 
Japan

 
Total

(in thousands)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2016
$
55,052

 
$
123,308

 
$
42,474

 
$
7,132

 
$
26,033

 
$
8,965

 
$
211,525

March 31, 2017
$
58,670

 
$
134,705

 
$
133,969

 
$
7,150

 
$
22,852

 
$
7,897

 
$
223,377


22


Note 16. Related Parties
There were no significant related-party transactions during the period nor any change in the nature of the transactions as described in Note 24 to the consolidated financial statements included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2016.
 
Note 17. Subsequent Events
    
The Company evaluated all other subsequent events that occurred after March 31, 2017 through the date of issuance of the unaudited condensed consolidated financial statements. On April 29, 2017, the Company repaid the outstanding balance of the financial liability related to the RCF contracted in September 2015 ($75 million).There are no other significant events that require adjustments or disclosure.

23


Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes thereto included elsewhere in this Quarterly Report on Form 10-Q and the audited consolidated financial statements and related notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2016, filed with the Securities and Exchange Commission, or "SEC," on March 1, 2017.

Critical Accounting Policies and Estimates

There have been no material changes to our critical accounting policies and estimates from the information provided in Item 2, "Management's Discussion and Analysis of Financial Condition and Results of Operations," included in our Annual Report filed on Form 10-K for the year ended December 31, 2016.

Recently Issued Pronouncements

See "Recently Issued Accounting Standards" under Note 1, "Summary of Significant Accounting Policies," of the Notes to Unaudited Condensed Consolidated Financial Statements for a discussion of certain accounting standards that have been issued during 2017.

Use of Non-GAAP Financial Measures

This Form 10-Q includes the following financial measures defined as non-GAAP financial measures by the SEC: Revenue ex-TAC, Adjusted EBITDA, Adjusted Net Income and non-GAAP operating expenses. These measures are not calculated in accordance with U.S. GAAP.

Revenue ex-TAC is our revenue excluding Traffic Acquisition Costs ("TAC") generated over the applicable measurement period and Revenue ex-TAC by Region reflects our Revenue ex-TAC by our core geographies. Revenue ex-TAC, Revenue ex-TAC by Region and Revenue ex-TAC margin are key measures used by our management and board of directors to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of TAC from revenue can provide a useful measure for period-to-period comparisons of our core business and across our core geographies. Accordingly we believe that Revenue ex-TAC, Revenue ex-TAC by Region and Revenue ex-TAC margin provide useful information to investors and the market generally in understanding and evaluating our operating results in the same manner as our management and board of directors.

Adjusted EBITDA is our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration. Adjusted EBITDA is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short‑ and long-term operational plans. In particular, we believe that by eliminating equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration, Adjusted EBITDA can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.

Adjusted Net Income is our net income adjusted to eliminate the impact of equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration, and the tax impact of these adjustments. Adjusted Net Income and Adjusted Net Income per diluted share are key measures used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that by eliminating equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration and the tax impact of these adjustments, Adjusted Net Income and Adjusted Net Income per diluted share can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Adjusted Net Income and Adjusted Net Income per diluted share provide useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.


24



Please refer to the supplemental financial tables provided for a reconciliation of Revenue ex-TAC to revenue, Adjusted EBITDA to net income, and Adjusted Net Income to net income in each case, the most comparable U.S. GAAP measurement. Our use of non-GAAP financial measures has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (1) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; and (2) other companies may report Revenue ex-TAC, Adjusted EBITDA, Adjusted Net Income, or similarly titled measures but calculate them differently or over different regions, which reduces their usefulness as comparative measures. Because of these and other limitations, you should consider these measures alongside our U.S. GAAP financial results, including revenue and net income.





25


Condensed Consolidated Statements of Income Data:
 
 
Three Months Ended
 
 
March 31, 2016

 
March 31, 2017

 
 
 
 
 
 
(in thousands,
except share and per share data)
(unaudited)
Revenue
 
$
401,253

 
$
516,667

 
 
 
 
 
Cost of revenue (2):
 
 
 
 
Traffic acquisition costs
 
(238,755
)
 
(306,693
)
Other cost of revenue
 
(18,338
)
 
(27,155
)
Gross profit
 
144,160

 
182,819

 
 

 

Operating expenses
 

 

Research and development expenses (2)
 
(27,162
)
 
(39,521
)
Sales and operations expenses (2)
 
(64,473
)
 
(90,730
)
General and administrative expenses (2)
 
(24,737
)
 
(31,516
)
Total operating expenses
 
(116,372
)
 
(161,767
)
Income from operations
 
27,788

 
21,052

Financial income (expense)
 
(1,317
)
 
(2,333
)
Income before taxes
 
26,471

 
18,719

Provision for income taxes
 
(7,944
)
 
(4,201
)
Net income
 
$
18,527

 
$
14,518

Net income available to shareholders of Criteo S.A. (1)
 
$
17,131

 
$
12,442

Net income available to shareholders of Criteo S.A. per share:
 
 
 
 
Basic
 
$
0.27

 
$
0.19

Diluted
 
$
0.26

 
$
0.18

 
 
 
 
 
Weighted average shares outstanding used in computing per share amounts:
 
 
 
 
Basic
 
62,610,013

 
64,189,194

Diluted
 
64,841,134

 
67,283,012

(1) For the three months ended March 31, 2016 and March 31, 2017, this excludes $1.4 million and $2.1 million, respectively, of net income attributable to non-controlling interests held by Yahoo! Japan in our Japanese subsidiary Criteo KK.
(2) Cost of revenue and operating expenses include equity awards compensation expense, pension service costs, depreciation and amortization expense, acquisition-related costs and deferred price consideration as follows:









26


Detailed Information on Selected Items:
 
 
Three Months Ended
 
 
March 31, 2016

 
March 31, 2017

 
(in thousands)
(unaudited)
Equity awards compensation expense
 
 
 
 
Research and development expenses
 
$
2,402


$
3,916

Sales and operations expenses
 
3,390


6,710

General and administrative expenses
 
2,578


4,314

Total equity awards compensation expense
 
$
8,370


$
14,940

 
 



Pension service costs
 





Research and development expenses
 
52


146

Sales and operations expenses
 
34


59

General and administrative expenses
 
43


85

Total pension service costs (a)
 
$
129


$
290

 
 



Depreciation and amortization expense
 



Cost of revenue
 
8,220


11,091

Research and development expenses (b)
 
2,007


2,944

Sales and operations expenses (c)
 
1,771


4,961

General and administrative expenses
 
518


1,171

Total depreciation and amortization expense
 
$
12,516


$
20,167

 
 



Acquisition-related costs
 



General and administrative expenses
 


6

Total acquisition-related costs
 
$


$
6

 
 



Acquisition-related deferred price consideration
 



Research and development expenses
 
40



Total acquisition-related deferred price consideration
 
$
40


$

(a) Effective January 1, 2012, actuarial gains and losses are recognized in other comprehensive income.
(b) Includes acquisition-related amortization of intangible assets of $1.4 million and $2.2 million for the three months ended March 31, 2016 and March 31, 2017, respectively.
(c) Includes acquisition-related amortization of intangible assets of $2.5 million for the three months ended March 31, 2017.










27



Consolidated Statements of Financial Position Data:
 
December 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
(unaudited)
Cash and cash equivalents
$
270,317

 
$
303,813

Total assets
1,211,186

 
1,237,389

Trade receivables, net of allowances for doubtful accounts
397,244

 
340,837

Total financial liabilities
85,580

 
87,018

Total liabilities
601,309

 
565,750

Total equity
$
609,877

 
$
671,639

Other Financial and Operating Data:
 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
(unaudited)
Number of clients
10,962

 
15,423

Revenue ex-TAC (3)
$
162,498


$
209,974

Adjusted Net Income (4)
$
28,086


$
30,821

Adjusted EBITDA (5)
$
48,843


$
56,454

(3) We define Revenue ex-TAC (Traffic Acquisition Costs) as our revenue excluding traffic acquisition costs, or TAC, generated over the applicable measurement period. Revenue ex-TAC is not a measure calculated in accordance with U.S. GAAP. We have included Revenue ex-TAC in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of TAC from revenue can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Revenue ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Revenue ex-TAC has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b) other companies may report Revenue ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Revenue ex-TAC alongside our other U.S. GAAP financial results, including revenue. The following table presents a reconciliation of Revenue ex-TAC to revenue, the most directly comparable U.S. GAAP measure, for each of the periods indicated:
 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
(unaudited)
Revenue
$
401,253

 
$
516,667

Adjustment:
 
 
 
Traffic acquisition costs
(238,755
)
 
(306,693
)
Revenue ex-TAC
$
162,498


$
209,974

( 

28



4) We define Adjusted Net Income as our net income adjusted to eliminate the impact of equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration, and the tax impact of the foregoing adjustments. Adjusted Net Income is not a measure calculated in accordance with U.S. GAAP. We have included Adjusted Net Income in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of equity awards compensation expense, amortization of acquisition-related intangible assets, acquisition-related costs and deferred price consideration, and the tax impact of the foregoing adjustments in calculating Adjusted Net Income can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted Net Income provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted Net Income has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) Adjusted Net Income does not reflect the potentially dilutive impact of equity-based compensation or the impact of certain acquisition related costs; and (b) other companies, including companies in our industry, may calculate Adjusted Net Income or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted Net Income alongside our other U.S. GAAP financial results, including net income. The following table presents a reconciliation of Adjusted Net Income to net income, the most directly comparable U.S. GAAP measure, for each of the periods indicated:
 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
(unaudited)
Net income
$
18,527


$
14,518

Adjustments:





Equity awards compensation expense
8,370


14,940

Amortization of acquisition-related intangible assets
1,377


4,674

Acquisition-related costs


6

Acquisition-related deferred price consideration
40



Tax impact of the above adjustments
(228
)

(3,317
)
Adjusted Net Income
$
28,086


$
30,821


29


(5) We define Adjusted EBITDA as our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration. Adjusted EBITDA is not a measure calculated in accordance with U.S. GAAP. We have included Adjusted EBITDA in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that the elimination of equity awards compensation expense, pension service costs, acquisition-related costs and deferred price consideration in calculating Adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; (b) Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; (c) Adjusted EBITDA does not reflect the potentially dilutive impact of equity-based compensation; (d) Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us; and (e) other companies, including companies in our industry, may calculate Adjusted EBITDA or similarly titled measures differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Adjusted EBITDA alongside our other U.S. GAAP financial results, including net income. The following table presents a reconciliation of Adjusted EBITDA to net income, the most directly comparable U.S. GAAP measure, for each of the periods indicated:

 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
Net income
$
18,527


$
14,518

Adjustments:
 
 
 
Financial expense (income)
1,317


2,333

Provision for income taxes
7,944


4,201

Equity awards compensation expense
8,370


14,940

Pension service costs
129


290

Depreciation and amortization expense
12,516


20,167

Acquisition-related costs


6

Acquisition-related deferred price consideration
40



Total net adjustments
30,316


41,936

Adjusted EBITDA
$
48,843


$
56,454




30


Results of Operations for the Periods Ended March 31, 2016 and 2017 (Unaudited)
The tables as of March 31, 2017 presented below include the contribution of HookLogic Inc. (acquisition of the company completed on November 9, 2016).
Revenue
 
Three Months Ended
 
 
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands)
 
 
Revenue as reported
$
401,253


$
516,667


29
%
Conversion impact U.S dollar/other currencies


3,732



Revenue at constant currency (1)
401,253


520,399


30
%
Americas
 
 
 
 
 
Revenue as reported
147,174


208,013


41
%
Conversion impact U.S dollar/other currencies


(3,494
)


Revenue at constant currency (1)
147,174


204,519


39
%
EMEA
 
 
 
 
 
Revenue as reported
159,405


189,092


19
%
Conversion impact U.S dollar/other currencies


9,063



Revenue at constant currency (1)
159,405


198,155


24
%
Asia-Pacific
 
 
 
 
 
Revenue as reported
94,674


119,562


26
%
Conversion impact U.S dollar/other currencies


(1,837
)


Revenue at constant currency(1)
$
94,674


$
117,725


24
%
(1) Growth at constant currency excludes the impact of foreign currency fluctuations and is computed by applying the 2016 average exchange rates for the relevant period to 2017 figures. We have included revenue at constant currency in this Form 10-Q because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends.
Revenue for the three months ended March 31, 2017 increased to $516.7 million, growing 29% (or 30% on a constant currency basis), compared to the three months ended March 31, 2016. Revenue from new clients contributed 66.2% to the year-over-year revenue growth, partly driven by the addition of Criteo Sponsored Products in the period, while revenue from existing clients contributed 33.8% to the year-over-year revenue growth. This increase in revenue was primarily driven by continued innovation across devices, our broader and improved access to publisher inventory, the addition of over 950 net new clients across regions and the progress we made with our new products Criteo Sponsored Products and Criteo Predictive Search. Technology improvements and broader inventory reach helped generate more revenue from existing clients at constant currency. Our ability to convert and maintain a large portion of our clients to uncapped budgets was a key driver of the increase in revenue per existing client across large and midmarket clients.
The year-over-year increase was the result of our growth across all regions. Revenue in the Americas region increased 41% (or 39% on a constant currency basis) to $208.0 million for the three months ended March 31, 2017 compared to the three months ended March 31, 2016, and the region remained the largest contributor to our global growth. We launched campaigns with new large accounts and our business with existing large clients continued to grow, driven by the continued roll-out of technology innovation. Midmarket growth remained solid across the region. Revenue in EMEA increased 19% (or 24% on a constant currency basis) to $189.1 million for the three months ended March 31, 2017 compared to the three months ended March 31, 2016. Established markets continued to post solid double-digit growth, with strong performance across large and midmarket accounts. Client additions remain a significant driver, in particular among midmarket clients. In addition, large retail and travel clients increased their business with us. Revenue in the Asia-Pacific region increased 26% (or 24% on a constant currency basis) to $119.6 million for the three months ended March 31, 2017 compared to the three months ended March 31, 2016. Japan and Korea performed very well across the large and midmarket client categories.

31



    We delivered solid performance across South-East Asian markets, especially in Vietnam and Taiwan. And our business with in-app advertisers was particularly strong across the Asia-Pacific markets.
Additionally, our $516.7 million of revenue for the three months ended March 31, 2017 was negatively impacted by $3.7 million as a result of changes in foreign currency against the U.S. dollar compared to the three months ended March 31, 2016.
The year-over-year growth in revenue on a constant currency basis is primarily attributable to an increased volume of clicks delivered on the advertising banners displayed by us (i.e. higher volumes of impressions).
Cost of Revenue
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands, except percentages)
 
 
Traffic acquisition costs
$
(238,755
)

$
(306,693
)
 
28%
Other cost of revenue
$
(18,338
)

$
(27,155
)
 
48%
% of revenue
(64
)%

(65
)%
 
 
Gross profit %
36
 %

35
 %
 
 
Cost of revenue for the three months ended March 31, 2017 increased $76.8 million, or 30%, compared to the three months ended March 31, 2016. This increase was primarily the result of an increase of $67.9 million, or 28% (or 29% on a constant currency basis), in traffic acquisition costs and a $8.8 million, or 48% (or 49% on a constant currency basis), increase in other cost of revenue.
The increase in traffic acquisition costs related primarily to an increase of 30% in the number of impressions we purchased, driven by both publishers with whom we have direct relationships, including the Criteo Publisher Marketplace, and the main real-time bidding exchanges, both global and local. Over the period, the average cost per thousand impressions (or "CPM") decreased by 1.1% (or 0.4% on a constant currency basis).
The year-over year growth in traffic acquisition costs was the result of our strong growth across all geographies. Traffic acquisition costs in the Americas region increased 42% (or 40% on a constant currency basis) to $128.9 million for the three months ended March 31, 2017 compared to the three months ended March 31, 2016, as our purchases of impressions from the main real-time bidding exchanges increased and we maintained strong direct relationships with large premium publishers. Traffic acquisition costs in EMEA increased 18% (or 24% on a constant currency basis) to $107.6 million for the three months ended March 31, 2017 compared to the three months ended March 31, 2016, as our purchases of impressions from both large publishers with whom we have direct relationships and the main real-time bidding exchanges increased across several markets in the region. Traffic acquisition costs in the Asia-Pacific region increased 24% (or 22% on a constant currency basis) to $70.2 million for the three months ended March 31, 2017 compared to the three months ended March 31, 2016, as we increased our purchases of impressions from global and local real-time bidding exchanges to enable and support our rapid development across several markets in the region, as well as maintained strong relationships with large premium publishers in the region, in particular in Japan.
The increase in other cost of revenue includes a $4.6 million increase in hosting costs, a $2.9 million increase in allocated depreciation and amortization expense and a $1.3 million increase in other cost of sales, including additional purchases of third-party data.
We consider Revenue ex-TAC as a key measure of our business activity. Our strategy focuses on maximizing the growth of our Revenue ex-TAC on an absolute basis over maximizing our near-term gross margin. We believe this focus builds sustainable long-term value for our business by fortifying a number of our competitive strengths, including access to advertising inventory, breadth and depth of data and continuous improvement of the Criteo Engine’s performance, allowing it to deliver more relevant advertisements at scale. As a part of this focus, we continue to invest in building relationships with direct publishers and pursuing access to leading advertising exchanges. Our performance-based business model provides us with significant control over our level of Revenue ex-TAC margin, which we seek to optimize in order to maximize Revenue ex-TAC growth on an absolute basis in accordance with our strategic focus.

32



Research and Development Expenses
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands,
except percentages)
 
 
Research and development expenses
$
(27,162
)
 
$
(39,521
)
 
46%
% of revenue
(7
)%
 
(8
)%
 
 
Research and development expenses for the three months ended March 31, 2017 increased $12.4 million, or 46%, compared to the three months ended March 31, 2016. This increase was the result of a growth in headcount to 602 employees resulting in $11.0 million of additional headcount related costs, a $0.3 million increase in allocated rent and facilities costs, a $0.9 million increase in amortization and depreciation of assets, a $0.2 million increase in consulting and professional fees and a $0.2 million increase in other costs, partially offset by an increase in the French Research Tax Credit of $0.2 million.
Sales and Operations Expenses
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands,
except percentages)
 
 
Sales and operations expenses
$
(64,473
)
 
$
(90,730
)
 
41%
% of revenue
(16
)%
 
(18
)%
 
 
 
Sales and operations expense for the three months ended March 31, 2017 increased $26.3 million, or 41%, compared to the three months ended March 31, 2016. This increase was the result of a growth in headcount to 1,549 employees resulting in $18.1 million of additional headcount related costs, a $1.0 million increase in marketing events, a $3.2 million increase in allocated depreciation and amortization expense, a $1.0 million increase in allocated rent and facilities costs, a $1.6 million increase in provisions for doubtful receivables and bad debts, a $0.3 million increase in operating taxes and a $1.1 million in other costs including and increase of $0.6 million consulting and professional fees.
General and Administrative Expenses
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands,
except percentages)
 
 
General and administrative expenses
$
(24,737
)
 
$
(31,516
)
 
27%
% of revenue
(6
)%
 
(6
)%
 
 
General and administrative expenses for the three months ended March 31, 2017 increased $6.8 million, or 27%, compared to the three months ended March 31, 2016. This increase was the result of a growth in headcount to 431 employees resulting in $3.4 million of additional headcount related costs, a $0.4 million increase in allocated rent and facilities costs, a $0.7 million increase in allocated depreciation and amortization expense, a $2.3 million increase in consulting and professional fees .

33


Financial Income (Expense)
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands,
 except percentages)
 
 
Financial income (expense)
$
(1,317
)
 
$
(2,333
)
 
77%
% of revenue
 %
 
 %
 
 
Financial expense for the three months ended March 31, 2017 increased by $1.0 million, or 77%, compared to the three months ended March 31, 2016, driven by the interest accrued as a result of drawing on the revolving credit facility entered into in September 2015 and the hedging cost related to an intra-group position between Criteo S.A. and its U.S. subsidiary, both in the context of the funding of HookLogic acquisition in November 2016. The $1.3 million financial expense for the three months ended March 31, 2016 was mainly a result of the weakening of the Brazilian Real which resulted in losses on intra-group positions denominated in this currency. At the end of March 2017, the main positions bearing a foreign currency risk are centralized at the Parent company level and hedged using foreign currency swaps and forward purchases or sales of foreign currencies.
Provision for Income Taxes
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands,
except percentages)
 
 
Provision for income taxes
$
(7,944
)
 
$
(4,201
)
 
(47)%
% of revenue
(2
)%
 
(1
)%
 
 
Effective tax rate
30
 %
 
22
 %
 
 
For the three months ended March 31, 2016 and 2017, we utilized an annual estimated tax rate of 30% and 29% respectively to calculate the provision for income taxes. The effective tax rate was 30% and 22% for the first quarter 2016 and 2017, respectively. The effective tax rate for three months ended March 31, 2017 decreased compared to the same period in 2016, primarily due to the tax impact of discrete items such as share-based compensation in the United States.
Net Income
 
Three Months Ended
 
% change
 
March 31, 2016

 
March 31, 2017

 
2016 vs 2017
 
 
 
 
 
 
 
(in thousands,
 except percentages)
 
 
Net income
$
18,527

 
$
14,518

 
(22)%
% of revenue
5
%
 
3
%
 
 
 
Net income for the three months ended March 31, 2017 decreased $4.0 million, or 22%, compared to the three months ended March 31, 2016. This decrease was the result of the factors discussed above, in particular, a $6.7 million decrease in income from operations and a $1.0 million decrease in financial income (expense), partially offset by a $3.7 million increase in provision for income taxes compared to the three months ended March 31, 2016.

34


Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region
The following table sets forth our revenue, traffic acquisition costs and Revenue ex-TAC by geographic region, including the Americas (North and South America), Europe, Middle East and Africa, or EMEA, and Asia-Pacific.

 
 
 
Three Months Ended
 
 
 
Region
 
March 31, 2016


March 31, 2017

 
Year over Year Change
 
 
 
 
 
 
 
 
Revenue:
 
(amounts in thousands, except percentages)
 
Americas
 
$
147,174

 
$
208,013

 
41
%
 
EMEA
 
159,405

 
189,092

 
19
%
 
Asia-Pacific
 
94,674

 
119,562

 
26
%
 
Total
 
401,253

 
516,667

 
29
%
 
 
 

 

 

Traffic acquisition costs:
 

 

 
Americas
 
(90,929
)
 
(128,867
)
 
42
%
 
EMEA
 
(91,185
)
 
(107,583
)
 
18
%
 
Asia-Pacific
 
(56,641
)
 
(70,243
)
 
24
%
 
Total
 
(238,755
)
 
(306,693
)
 
28
%
 
 
 

 

 

Revenue ex-TAC (1):
 

 

 

 
Americas
 
56,245

 
79,146

 
41
%
 
EMEA
 
68,220

 
81,509

 
19
%
 
Asia-Pacific
 
38,033

 
49,319

 
30
%
 
Total
 
$
162,498

 
$
209,974

 
29
%

(1) We define Revenue ex-TAC as our revenue excluding traffic acquisition costs generated over the applicable measurement period. Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region are not measures calculated in accordance with U.S. GAAP. We have included Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region in this Form 10-Q because they are key measures used by our management and board of directors to evaluate operating performance and generate future operating plans. In particular, we believe that the elimination of TAC from revenue and review of these measures by region can provide useful measures for period-to-period comparisons of our core business. Accordingly, we believe that Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors. Our use of Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region has limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: (a) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; (b) other companies may report Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region or similarly titled measures but define the regions differently, which reduces their effectiveness as a comparative measure; and (c) other companies may report Revenue ex-TAC or similarly titled measures but calculate them differently, which reduces their usefulness as a comparative measure. Because of these and other limitations, you should consider Revenue ex-TAC and Revenue, Traffic Acquisition Costs and Revenue ex-TAC by Region alongside our other U.S. GAAP financial results, including revenue. The above table provides a reconciliation of revenue ex-TAC by region to revenue by region. Please also refer to footnote 3 to the Other Financial and Operating Data table in "Item 2—Management's Discussion and Analysis" of this Form 10-Q for a reconciliation of revenue ex-TAC to revenue, the most directly comparable financial measure calculated and presented in accordance with U.S. GAAP.

35


Constant Currency Reconciliation
Information in this Form 10-Q with respect to results presented on a constant currency basis was calculated by applying the 2016 average exchange rates for the relevant period to 2017 figures. We have included information with respect to our results presented on a constant currency basis because it is a key measure used by our management and board of directors to evaluate operating performance. Management reviews and analyzes business results excluding the effect of foreign currency translation because they believe this better represents our underlying business trends. Below is a table which reconciles the actual results presented in this section with the results presented on a constant currency basis:  

 
 
Three Months Ended
 
 
 
 
March 31, 2016

 
March 31, 2017

 
YoY Change

 
 
 
 
 
 
 
 
 
(amounts in thousands, except percentages)
Revenue as reported
 
$
401,253


$
516,667


29
%
Conversion impact U.S. dollar/other currencies
 



3,732




Revenue at constant currency
 
$
401,253


$
520,399


30
%
 
 








Traffic acquisition costs as reported
 
$
(238,755
)

$
(306,693
)

28
%
Conversion impact U.S. dollar/other currencies
 



$
(2,231
)



Traffic Acquisition Costs at constant currency
 
$
(238,755
)

$
(308,924
)

29
%
 
 








Revenue ex-TAC as reported
 
$
162,498


$
209,974


29
%
Conversion impact U.S. dollar/other currencies
 



$
1,501




Revenue ex-TAC at constant currency
 
$
162,498


$
211,475


30
%
Revenue ex-TAC/Revenue as reported
 
40
%

41
%



 
 








Other cost of revenue as reported
 
$
(18,338
)

$
(27,155
)

48
%
Conversion impact U.S. dollar/other currencies
 



(216
)



Other cost of revenue at constant currency
 
$
(18,338
)

$
(27,371
)

49
%
 
 








Adjusted EBITDA as reported
 
$
48,843


$
56,454


16
%
Conversion impact U.S. dollar/other currencies
 



1,168




Adjusted EBITDA at constant currency
 
$
48,843


$
57,622


18
%


36


Liquidity and Capital Resources
Our principal sources of liquidity are our cash and cash equivalents and cash generated from operating activities. We also benefited to a much lesser extent from the proceeds of the exercise of share options and warrants and expect to continue to do so in the future, as such securities are exercised by holders. We have never declared or paid any cash dividends on our ordinary shares. We do not anticipate paying cash dividends on our equity securities in the foreseeable future and intend to retain all available funds and any future earnings to fund our growth. As discussed in Note 9 to the unaudited condensed consolidated financial statements in Item 1 to this Form 10-Q, we are party to several loan agreements and revolving credit facilities with third-party financial institutions.
Our cash and cash equivalents are invested primarily in demand deposit accounts and money market funds that are currently providing only a minimal return. Our cash and cash equivalents at March 31, 2017 were held for working capital and general corporate purposes, which could include acquisitions, and amounted to $303.8 million as of March 31, 2017. The $33.5 million increase in cash and cash equivalents compared with December 31, 2016 primarily resulted from $44.2 million in cash from operating activities and $11.0 million positive cash flow from financing activities over the period, which was partially offset by the $28.6 million used for investing activities, including $28.2 million in capital expenditures. In addition, the increase in cash includes a $6.9 million positive impact of changes in foreign exchange rates on our cash position over the period. We do not enter into investments for trading or speculative purposes. Our policy is to invest any cash in excess of our immediate requirements in investments designed to preserve the principal balance and provide liquidity. Accordingly, our cash and cash equivalents are invested primarily in demand deposit accounts and money market funds that are currently providing only a minimal return.
Operating and Capital Expenditure Requirements
For the three months ended March 31, 2016 and 2017, our capital expenditures were $12.1 million and $28.2 million, respectively, primarily related to the acquisition of data center and server equipment as well as furnishing and leasehold improvements of new offices. We believe our existing cash balances will be sufficient to meet our anticipated cash requirements through at least the next 12 months. Our future working capital requirements will depend on many factors, including the rate of our revenue growth, the amount and timing of our investments in personnel and capital equipment, and the timing and extent of our introduction of new products and product enhancements. If our cash and cash equivalents balances and cash flows from operating activities are insufficient to satisfy our liquidity requirements, we may need to raise additional funds through equity, equity-linked or debt financings to support our operations, and such financings may not be available to us on acceptable terms, or at all. We may also need to raise additional funds in the event we determine in the future to effect one or more acquisitions of businesses, technologies, assets or products. If we are unable to raise additional funds when needed, our operations and ability to execute our business strategy could be adversely affected. If we raise additional funds through the incurrence of indebtedness, such indebtedness would have rights that are senior to holders of our equity securities and could contain covenants that restrict our operations. Any additional equity financing will be dilutive to our shareholders.
Off-Balance Sheet Arrangements
We do not have any relationships with unconsolidated entities or financial partnerships, including entities sometimes referred to as structured finance or special purpose entities that were established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes. In addition, we do not engage in trading activities involving non-exchange traded contracts. We therefore believe that we are not materially exposed to any financing, liquidity, market or credit risk that could arise if we had engaged in these relationships.

37


Historical Cash Flows
The following table sets forth our cash flows for the first quarter of 2016 and 2017:
 
Three Months Ended
 
March 31,
2016

 
March 31,
2017

 
 
 
 
 
(in thousands)
Cash from operating activities
$
18,907

 
$
44,238

Cash used in investing activities
$
(11,327
)
 
$
(28,637
)
Cash from financing activities
$
4,737

 
$
11,003

Operating Activities
Cash provided by operating activities is primarily impacted by the increase in the number of clients using our solution and by the amount of cash we invest in personnel and infrastructure to support the anticipated growth of our business. Cash provided by operating activities has typically been generated from net income and by changes in our operating assets and liabilities, particularly in the areas of accounts receivable and accounts payable and accrued expenses, adjusted for certain operating items such as depreciation, amortization and share-based compensation, deferred tax assets and income taxes.
For the three months ended March 31, 2017, net cash provided by operating activities was $44.2 million and consisted of net income of $14.5 million and $41.5 million in adjustments for certain operating items, partially offset by $0.1 million of changes in working capital requirements and $11.7 million of income taxes paid during the first quarter of 2017. Adjustments for certain operating items primarily consisted of depreciation and amortization expense of $22.3 million, equity awards compensation expense of $14.9 million and $11.1 million of accrued income taxes, partially offset by $6.9 million of changes in deferred tax assets. The $0.1 million decrease in cash resulting from changes in working capital primarily consisted of a $75.0 million decrease in accounts payable partially offset by a $59.6 million decrease in accounts receivable, a $8.3 million decrease in other current assets including prepaid expenses and value-added tax ("VAT") receivables and a $7.1 million increase in accrued expenses such as payroll and payroll related expenses, and VAT payables.
Investing Activities
Our investing activities to date have consisted primarily of purchases of property and equipment and business acquisitions.
For the three months ended March 31, 2017, net cash used in investing activities was $28.6 million and consisted of $28.2 million for purchases of property and equipment and a $0.4 million of lease deposits.
Financing Activities
For the three months ended March 31, 2017, net cash provided by financing activities was $11.0 million resulting from $12.9 million of share option exercises and $0.1 million of other financial liabilities partially offset by $2.1 million for repayment of loans.
    


38


Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Market Risk

We are mainly exposed to foreign currency exchange rate fluctuations. There have been no material changes to our exposure to market risk during the first quarter of 2017.
    
For a description of our foreign exchange risk, please see "Item 7. Management's Discussion and Analysis of Financial Condition ans Results of Operations - B. Liquidity and Capital Resources" in our Annual Report on Form 10-K for the year ended December 31, 2016.
A 10% increase or decrease of the Pound Sterling, the Euro, the Japanese yen or the Brazilian real against the U.S. dollar would have impacted the Consolidated Statements of Income including non-controlling interests as follows:
 
Three Months Ended
 
March 31, 2016
 
March 31, 2017
 
 
 
 
 
 
 
 
 
(in thousands)
GBP/USD
+10%

 
-10%

 
+10%

 
-10%

Net income impact
$
(82
)
 
$
82

 
$
9

 
$
(9
)
 
Three Months Ended
 
March 31, 2016
 
March 31, 2017
 
 
 
 
 
 
 
 
 
(in thousands)
BRL/USD
+10%

 
-10%

 
+10%

 
-10%

Net income impact
$
154

 
$
(154
)
 
$
54

 
$
(54
)
 
Three Months Ended
 
March 31, 2016
 
March 31, 2017
 
 
 
 
 
 
 
 
 
(in thousands)
JPY/USD
+10%

 
-10%

 
+10%

 
-10%

Net income impact
$
271

 
$
(271
)
 
$
403

 
$
(403
)
 
Three Months Ended
 
March 31, 2016
 
March 31, 2017
 
 
 
 
 
 
 
 
 
(in thousands)
EUR/USD
+10%

 
-10%

 
+10%

 
-10%

Net income impact
$
1,684

 
$
(1,684
)
 
$
2,401

 
$
(2,401
)
Credit Risk and Trade receivables
For a description of our credit risk and trade receivables, please see "Note 3. Financial instruments" in the Notes to the Consolidated Financial Statements.


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Item 4. Controls and Procedures.

Disclosure Controls and Procedures

Based on their evaluation as of March 31, 2017, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) were effective to provide reasonable assurance that (i) the information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms, and (ii) such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting identified in management's evaluation pursuant to Rules 13a-15(d) or 15d-15(d) of the Exchange Act during the period covered by this Quarterly Report on Form 10-Q that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Limitation on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Criteo have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies and procedures. Because of the inherent limitations in a cost-effective control system, misstatements due to error of fraud may occur and not be detected.


40


PART II
Item 1.    Legal Proceedings.
From time to time we may become involved in legal proceedings or be subject to claims arising in the ordinary course of our business. We are not presently a party to any legal proceedings that, if determined adversely to us, would individually or taken together have a material adverse effect on our business, financial condition, results of operations or cash flows. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.

Item 1A. Risk Factors.

You should carefully consider the risks described under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016. These risks and uncertainties are not the only ones we face. Additional risks and uncertainties that we are unaware of, or that we currently believe are not material, also may become important factors that affect us. If any such risks materialize, our business, financial condition and results of operations could be materially harmed and the trading price of our ADSs could decline. These risks are not exclusive and additional risks and uncertainties that we are unaware of, or that we currently believe are not material, also may become important factors that affect us. There have been no material changes to the Risk Factors described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2016.








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Item 6. Exhibits.
Exhibit Index
 
 
 
 
Incorporated by Reference
Exhibit
 
Description
 
Schedule/ Form
 
File
Number
 
Exhibit
 
File
Date
4.1
 
Amendment and Restatement Agreement, dated as of March 29, 2017, by and among Criteo S.A., Criteo Finance S.A.S. and Criteo Corp., as borrowers, BNP Paribas, Crédit Lyonnais (LCL), HSBC France, Natixis and Société Générale Corporate & Investment Banking as arrangers, Natixis as coordinator and documentation agent, Crédit Lyonnais (LCL) as agent, and the financial institutions listed therein as lenders.
 
8-K
 
001-36153
 
4.1
 
March 30, 2017
10.1†#
 
Employment Agreement between the registrant and Dan Teodosiu, dated November 20, 2012 (English translation)
 
 
 
 
 
 
 
 
10.2†#
 
Employment Offer Letter between the registrant and Mary (Mollie) Spilman, dated July 30, 2014
 
 
 
 
 
 
 
 
31.1#
 
Certificate of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
31.2#
 
Certificate of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
32.1*
 
Certificate of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
 
 
 
 
 
 
 
101.INS
 
XBRL Instance Document
 
 
 
 
 
 
 
 
101.SCH
 
XBRL Taxonomy Extension Schema Document
 
 
 
 
 
 
 
 
101.CAL
 
XBRL Taxonomy Extension Calculation Linkbase Document
 
 
 
 
 
 
 
 
101.DEF
 
XBRL Taxonomy Extension Definition Linkbase Document
 
 
 
 
 
 
 
 
101.LAB
 
XBRL Taxonomy Extension Labels Linkbase Document
 
 
 
 
 
 
 
 
101.PRE
 
XBRL Taxonomy Extension Presentation Linkbase Document
 
 
 
 
 
 
 
 
†    Indicates management contract or compensatory plan.
#    Filed herewith.
*    Furnished herewith.


42


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
 CRITEO S.A.
 
 
 (Registrant)
 
 
 
 
By:
/s/ Benoit Fouilland
Date: May 10, 2017
Name:
 Benoit Fouilland
 
Title:
 Chief Financial Officer
 
 
 (Principal financial officer and duly authorized signatory)

43