DNA BRANDS INC - Quarter Report: 2009 July (Form 10-Q)
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
[x] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the Quarterly period ended July 31, 2009
[] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Commission File No. 000-53086
FAMOUS PRODUCTS, INC.
(Exact Name of Small Business Issuer as specified in its charter)
Colorado |
20-5566275 |
(State or other jurisdiction |
(IRS Employer File Number) |
of incorporation) |
10680 Hoyt Street |
|
Westminster, Colorado |
80021 |
(Address of principal executive offices) |
(zip code) |
(303) 998-8602
(Registrant's telephone number, including area code)
Check whether the issuer: (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports); and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ]
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T(Section 232.405 of this chapter) during the preceding 12 months(or such shorter period that the registrant was required
to submit and post such files. Yes [] No [ ]
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
Large accelerated filer[ ] |
Accelerated filer[ ] |
Non-accelerated filer[ ] |
Smaller reporting company[X] |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes [ ] No [X]
As of July 31, 2009, registrant had outstanding 21,049,400 shares of the registrant's common stock.
FORM 10-Q
FAMOUS PRODUCTS, INC.
TABLE OF CONTENTS
PART I FINANCIAL INFORMATION
|
|
Item 1. Financial Statements for the period ended July 31, 2009 |
|
Balance Sheet (Unaudited) |
5 |
Statements of Operations (Unaudited) |
6 |
Consolidated Statement of Shareholders' Equity |
8 |
Statements of Cash Flows (Unaudited) |
9 |
Notes to Financial Statements |
10 |
Item 2. Management’s Discussion and Analysis and Plan of Operation |
11 |
Item 3. Quantitative and Qualitative Disclosures About Market Risk |
14 |
Item 4. Controls and Procedures |
14 |
Item 4T. Controls and Procedures |
14 |
PART II OTHER INFORMATION |
|
Item 1. Legal Proceedings |
14 |
Item 1A. Risk Factors |
15 |
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds |
19 |
Item 3. Defaults Upon Senior Securities |
20 |
Item 4. Submission of Matters to a Vote of Security Holders |
20 |
Item 5. Other Information |
20 |
Item 6. Exhibits |
20 |
Signatures |
21 |
- 2 -
PART I FINANCIAL INFORMATION
References in this document to "us," "we," or "Company" refer to FAMOUS PRODUCTS, INC. and our subsidiary, Fancy Face Promotions, Inc., a Colorado corporation.
ITEM 1. FINANCIAL STATEMENTS
FAMOUS PRODUCTS, INC.
CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
Quarter Ended July 31, 2009
- 3 -
Famous Products, Inc.
Consolidated Financial Statements
(Unaudited)
TABLE OF CONTENTS
Page | |
CONSOLIDATED FINANCIAL STATEMENTS |
|
Consolidated balance sheet |
5 |
Consolidated statements of operation |
6 |
Consolidated statement of shareholders' equity |
8 |
Consolidated statements of cash flows |
9 |
Notes to consolidated financial statements |
10 |
- 4 -
FAMOUS PRODUCTS, INC.
Consolidated Balance Sheet
(A Development Stage Company)
Unaudited |
Audited |
|||||||
July |
October |
|||||||
31, 2009 | 31, 2008 | |||||||
ASSETS |
||||||||
Current Assets |
||||||||
Cash |
$ | 357 | $ | 5,302 | ||||
Accounts receivable |
3,576 | 7,640 | ||||||
Total current assets |
3,933 | 12,942 | ||||||
Property, Plant, & Equipment |
||||||||
Office equipment |
880 | 1,823 | ||||||
TOTAL ASSETS |
$ | 4,813 | $ | 14,765 | ||||
LIABILITIES AND SHAREHOLDERS' EQUITY (DEFICIT) |
||||||||
|
||||||||
LIABILITIES |
||||||||
Bank overdraft |
$ | - | $ | - | ||||
Accounts payable |
8,477 | 1,635 | ||||||
Interest payable |
3,240 | 2,000 | ||||||
Due to officer |
4,881 | 3,475 | ||||||
Current portion notes payable |
31,500 | 25,000 | ||||||
Total current liabilities |
48,098 | 32,110 | ||||||
Long-Term Liabilities |
- | - | ||||||
TOTAL LIABILITIES |
$ | 48,098 | $ | 32,110 | ||||
SHAREHOLDERS' EQUITY |
||||||||
Preferred stock, par value $.10 per share; Authorized |
||||||||
1,000,000 shares; issued and outstanding -0- shares. |
- | |||||||
Common Stock, par value $.001 per share; Authorized |
||||||||
50,000,000 shares; issued and outstanding 21,049,400 shares. |
21,049 | 21,049 | ||||||
Capital paid in excess of par value |
28,449 | 28,449 | ||||||
Deficit accumulated during the development stage |
(92,783 | ) | (66,843 | ) | ||||
TOTAL SHAREHOLDERS' EQUITY |
(43,285 | ) | (17,345 | ) | ||||
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY |
$ | 4,813 | $ | 14,765 |
See Accompanying Notes To These Unaudited Financial Statements.
- 5 -
FAMOUS PRODUCTS, INC.
Unaudited Statement Of Operations
(A Development Stage Company)
3 Months |
3 Months |
|||||||
Ended |
Ended |
|||||||
July |
July |
|||||||
31, 2009 | 31, 2008 | |||||||
Revenue: |
$ | - | $ | 3,200 | ||||
General & Administrative Expenses |
||||||||
Accounting |
2,500 | 1,500 | ||||||
Consulting |
- | 3,324 | ||||||
Depreciation |
314 | 275 | ||||||
Legal |
- | 7,500 | ||||||
Office |
50 | (16 | ) | |||||
Stock transfer |
652 | - | ||||||
Total G & A |
3,516 | 12,583 | ||||||
Income (Loss) from operations |
(3,516 | ) | (9,383 | ) | ||||
Other (Expenses) interest |
(3,450 | ) | (375 | ) | ||||
Net (Loss) |
$ | (6,966 | ) | $ | (9,758 | ) | ||
Basic (Loss) per common share |
(0.00 | ) | (0.00 | ) | ||||
Weighted Average Common Shares Outstanding |
21,049,400 | 21,049,400 |
See Accompanying Notes To These Unaudited Financial Statements.
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FAMOUS PRODUCTS, INC.
Unaudited Statement Of Operations
(A Development Stage Company)
|
|
Unaudited |
||||||||||
Unaudited 9 Months |
Unaudited 9 Months |
May 23 2007 (inception) |
||||||||||
July |
July |
through July |
||||||||||
31, 2009 | 31, 2008 | 31, 2009 | ||||||||||
Revenue: |
$ | 6,214 | $ | 18,970 | $ | 42,039 | ||||||
General & Administrative Expenses |
||||||||||||
Accounting |
7,990 | 5,020 | 17,010 | |||||||||
Advertising & promotion |
- | 4,560 | 4,560 | |||||||||
Compensatory stock issuances |
- | - | 20,850 | |||||||||
Consulting & contract labor |
7,363 | 5,732 | 17,617 | |||||||||
Depreciation |
943 | 825 | 2,069 | |||||||||
Legal |
- | 7,700 | 32,200 | |||||||||
Office |
7,302 | 11,707 | 24,756 | |||||||||
Stock transfer |
3,316 | 3,895 | 8,520 | |||||||||
Total G & A |
26,914 | 39,439 | 127,582 | |||||||||
Income (Loss) from operations |
(20,700 | ) | (20,469 | ) | (85,543 | ) | ||||||
Other (Expenses) interest |
(5,240 | ) | (1,120 | ) | (7,240 | ) | ||||||
Net (Loss) |
$ | (25,940 | ) | $ | (21,589 | ) | $ | (92,783 | ) | |||
Basic (Loss) per common share |
(0.00 | ) | (0.00 | ) | (0.00 | ) | ||||||
Weighted Average Common Shares Outstanding |
21,049,400 | 21,049,400 | 21,049,400 |
See Accompanying Notes To These Unaudited Financial Statements.
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FAMOUS PRODUCTS, INC.
Consolidated Statement of Shareholders' Equity
(A Development Stage Company)
Number Of |
Capital Paid |
Retained |
||||||||||||||||||
Common |
Common |
in Excess |
Earnings |
|||||||||||||||||
Shares Issued |
Stock |
of Par Value |
(Deficit) |
Total |
||||||||||||||||
Balance at May 23, 2007 (Inception) |
- | $ | - | $ | - | $ | - | $ | - | |||||||||||
May 24, 2007 issued 70,000 |
||||||||||||||||||||
shares of par value $.001 common stock |
||||||||||||||||||||
for cash of $70 or $.001 per share. |
70,000 | 70 | - | 70 | ||||||||||||||||
May 24, 2007 issued 20,850,000 |
||||||||||||||||||||
shares of par value $.001 common stock |
||||||||||||||||||||
for services valued at $850 or $.001 per share |
20,850,000 | 20,850 | - | 20,850 | ||||||||||||||||
September 20, 2007 issued 80,400 |
||||||||||||||||||||
shares of par value $.001 common stock |
||||||||||||||||||||
for cash of $20,100 or $.25 per share |
80,400 | 80 | 20,020 | 20,100 | ||||||||||||||||
September 28, 2007 issued 22,000 |
||||||||||||||||||||
shares of par value $.001 common stock |
||||||||||||||||||||
for cash of $5,500 or $.25 per share |
22,000 | 22 | 5,478 | 5,500 | ||||||||||||||||
October 11, 2007 issued 2,000 |
||||||||||||||||||||
shares of par value $.001 common stock |
||||||||||||||||||||
for cash of $500 or $.25 per share |
2,000 | 2 | 498 | 500 | ||||||||||||||||
October 18, 2007 issued 25,000 shares of |
||||||||||||||||||||
par value $.001 common stock to founder |
||||||||||||||||||||
for subsidiary 100% of outstanding shares in |
||||||||||||||||||||
subsidiary valued at $25 or $.001 per share |
25,000 | 25 | 2,453 | 2,478 | ||||||||||||||||
Net (Loss) |
- | - | - | (48,355 | ) | (48,355 | ) | |||||||||||||
Balance at October 31, 2007 |
21,049,400 | $ | 21,049 | $ | 28,449 | $ | (48,355 | ) | $ | 1,143 | ||||||||||
Net (Loss) |
- | - | - | (18,488 | ) | (18,488 | ) | |||||||||||||
Balance at October 31, 2008 |
21,049,400 | $ | 21,049 | $ | 28,449 | $ | (66,843 | ) | $ | (17,345 | ) | |||||||||
Net (Loss) |
- | - | - | (25,940 | ) | (25,940 | ) | |||||||||||||
Balance at July 31, 2009 (Unaudited) |
21,049,400 | $ | 21,049 | $ | 28,449 | $ | (92,783 | ) | $ | (43,285 | ) |
See Accompanying Notes To These Unaudited Financial Statements.
- 8 -
FAMOUS PRODUCTS, INC.
Consolidated Statement of Cash Flows
(A Development Stage Company)
|
|
Unaudited |
||||||||||
Unaudited 9 Months |
Unaudited 9 Months |
May 23 2007 (inception) |
||||||||||
July |
July |
through July |
||||||||||
31, 2009 | 31, 2008 | 31, 2009 | ||||||||||
Net (Loss) |
$ | (25,940 | ) | $ | (21,589 | ) | $ | (92,783 | ) | |||
Adjustments to reconcile decrease in net assets to net cash |
||||||||||||
provided by operating activities: |
||||||||||||
Depreciation |
943 | 825 | 2,069 | |||||||||
( Increase) decrease in accounts receivable |
4,064 | (3,120 | ) | (3,576 | ) | |||||||
Stock issued for services |
- | - | 20,850 | |||||||||
Increase in accounts payable |
6,842 | 2,859 | 8,477 | |||||||||
Interest acretion |
4,000 | - | 4,000 | |||||||||
Increase in interest payable |
1,240 | 1,120 | 3,240 | |||||||||
Net cash (used) in operation activities |
(8,851 | ) | (19,905 | ) | (57,723 | ) | ||||||
Cash flows from investing activities: |
||||||||||||
Purchase of equipment |
- | - | (471 | ) | ||||||||
Net cash (used) in investing activities |
- | - | (471 | ) | ||||||||
Cash flows from financing activities: |
||||||||||||
Issuance of common stock |
- | - | 26,170 | |||||||||
Advances from related party |
1,406 | 3,455 | 4,881 | |||||||||
Notes payable |
2,500 | - | 27,500 | |||||||||
Net cash provided from financing activities |
3,906 | 3,455 | 58,551 | |||||||||
Net increase (decrease) in cash |
(4,945 | ) | (16,450 | ) | 357 | |||||||
Cash at beginning of period |
5,302 | 24,170 | - | |||||||||
Cash at end of period |
$ | 357 | $ | 7,720 | $ | 357 | ||||||
Supplemental disclosure information: |
||||||||||||
Stock issued for services |
$ | - | $ | - | $ | 20,850 | ||||||
Expenses paid by shareholder on behalf of Company |
$ | 1,500 | $ | - | $ | 1,500 | ||||||
Cash paid for interest |
$ | - | $ | - | $ | - | ||||||
Cash paid for income taxes |
$ | - | $ | - | $ | - |
See Accompanying Notes To These Unaudited Financial Statements.
- 9 -
FAMOUS PRODUCTS, INC.
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
(A Development Stage Company)
For The Three Month and Nine Month Periods Ended July 31, 2009
and the period May 23, 2007 (inception) through July 31, 2009
Note 1 - Unaudited Financial Information
The unaudited financial information included for the three month and nine month interim period ended July 31, 2009 and the period May 23, 2007 (inception) through July 31, 2009 were taken from the books and records without audit. However, such information reflects all adjustments (consisting only of normal recurring adjustments, which are
of the opinion of management, necessary to reflect properly the results of interim period presented). The results of operations for the three month and nine month period ended July 31, 2009 are not necessarily indicative of the results expected for the fiscal year ended October 31, 2009.
Note 2 – Notes Payable
The Company was in need of additional funds and borrowed cash in the amount of $31,500. The notes included additional interest of $5,500 for a total amount due of $31,500 due on demand. Interest is accruing at a rate of 6% and 8% per annum on the $31,500 face value.
Note 3 - Financial Statements
For a complete set of footnotes, reference is made to the Company’s Report on Form 10K-SB for the year ended October 31, 2008 as filed with the Securities and Exchange Commission and the audited financial statements included therein.
- 10 -
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS AND PLAN OF OPERATION
The following discussion of our financial condition and results of operations should be read in conjunction with, and is qualified in its entirety by, the consolidated financial statements and notes thereto included in, Item 1 in this Quarterly Report on Form 10-Q. This item contains forward-looking statements that involve risks and uncertainties.
Actual results may differ materially from those indicated in such forward-looking statements.
Forward-Looking Statements
This Quarterly Report on Form 10-Q and the documents incorporated herein by reference contain forward-looking. Such forward-looking statements are based on current expectations, estimates, and projections about our industry, management beliefs, and certain assumptions made by our management. Words such as "anticipates", "expects", "intends",
"plans", "believes", "seeks", "estimates", variations of such words, and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed or forecasted in any such forward-looking statements. Unless required by law, we undertake no obligation to update publicly any forward-looking
statements, whether as a result of new information, future events, or otherwise. However, readers should carefully review the risk factors set forth herein and in other reports and documents that we file from time to time with the Securities and Exchange Commission, particularly the Report on Form 10-K, Form 10-Q and any Current Reports on Form 8-K.
Overview and History
We are a full service, brand marketing organization whose activities are centered around our client's products, principally in the liquor industry. Brand marketing builds the value of the brand by connecting it with target audiences to achieve strategic marketing objectives. We are comprised of one corporation with a wholly-owned subsidiary,
Fancy Face Promotions, Inc., a Colorado corporation. All of our operations are conducted through this subsidiary.
Our efforts are organized into four operating segments, composed of promotional products and marketing services. The marketing services segment includes promotion marketing, brand strategy and identity, presence marketing and consumer event marketing. Each one of the segments has similar products and services, production processes, types of
clients, distribution methods and regulatory environments. We attempt to physically connect the brand with identified target markets and individuals through repeated exposure to merchandise that builds brand awareness, enhances brand recognition and creates brand loyalty.
We were incorporated under the laws of the State of Colorado on May 23, 2007. Our fiscal year end is October31.
Our principal business address is 10680 Hoyt Street Westminster, Colorado 80021. Our phone number is (303) 988-8602.
Results of Operations
The following discussion involves our results of operations for the fiscal quarter ending July 31, 2009 and 2008 and for the nine months ended July 31, 2009 and 2008. For the fiscal quarter ended July 31, 2009 we had sales of $-0- compared to $3,200 in sales for the fiscal quarter ended July 31, 2008. For the nine months ended July
31, 2009 we had sales of $6,214, compared to $18,970 in sales for the nine months ended July 31, 2008.
The major components of operating expenses include professional fees, salaries and associated payroll costs, rent and telephone expenses.
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Operating expenses, which is comprised of general and administrative expenses for the fiscal quarter ended July 31, 2009 was $3,516, compared to operating expenses of $12,583 for the fiscal quarter ended July 31, 2008. Our operating expenses for the nine months ended July 31, 2009 was $26,914, compared to operating expenses of $39,439 for
the nine months ended July 31, 2008.
The major component of these general and administrative expenses were advertising and promotion, payments to independent contractors, professional fees, and pre-paid expenses, and accrued receivables. While our general and administrative expenses will continue to be our largest expense item, we believe that this expense will stabilize in the
coming fiscal year as we reduce prepaid expenses.
We had a net loss of $6,966 for the fiscal quarter ended July 31, 2009, compared to a net loss of $9,758 for the fiscal quarter ended July 31, 2008. We had a net loss for the nine months ended July 31, 2009 was $25,940, compared to a net loss of $21,589 for the nine months ended July 31, 2008. We expect we will operate at a profit, but cannot
guarantee we will be able to do so.
We believe that overhead cost in current operations should remain fairly constant as sales improve. Each additional sale and correspondingly the gross profit of such sale have minimal offsetting overhead cost. If our sales continue to grow at the same pace as last fiscal quarter, we could be profitable for fiscal year 2009, although
it is too early to predict profitability.
Liquidity and Capital Resources
As of July 31, 2009, we had cash or cash equivalents of $357.
Net cash used in operating activities was $8,851 for the nine months ended July 31, 2009 compared to net cash used in operating activities of $19,905 for the nine months ended July 31, 2008. We anticipate that overhead costs in current operations will remain fairly constant as sales improve.
Cash flows used in investing activities were $-0- for the nine months ended July 31, 2009, compared to $-0- for the nine months ended July 31, 2008. These activities represent the purchase of office equipment for our operations.
Cash flows provided by financing activities were $3,906 for the nine months ended July 31, 2009, compared to $3,455 for the nine months ended July 31, 2008. These cash flows were principally related to loans to us for our operational activities.
Over the next twelve months we do not expect any material our capital costs to develop operations. We plan to buy office equipment to be used in our operations.
We believe that we have sufficient capital in the short term for our current level of operations. This is because we believe that we can attract sufficient product sales and services within our present organizational structure and resources to become profitable in our operations. Additional resources would be needed to expand into additional
locations, which we have no plans to do at this time. We do not anticipate needing to raise additional capital resources in the next twelve months In the event that we need additional capital, Mr. Quam has agreed to loan such funds as may be necessary through December 31, 2009 for working capital purposes.
Our principal source of liquidity will be our operations. We expect variation in revenues to account for the difference between a profit and a loss. Also business activity is closely tied to the U.S. economy, particularly the economy in Denver, Colorado. Our ability to achieve and maintain profitability and positive cash flow is dependent
upon our ability to successfully develop a full service, brand marketing organization and our ability to generate revenues.
In any case, we try to operate with minimal overhead. Our primary activity will be to seek to develop clients for our services and, consequently, our sales. If we succeed in developing clients for our services and generating sufficient sales, we will become profitable. We cannot guarantee that this will ever occur. Our plan is to build our
company in any manner which will be successful.
- 12 -
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements with any party.
Our plan for the twelve months beginning January 1, 2009 is to operate at a profit or at break even. Our plan is to attract sufficient additional product sales and services within our present organizational structure and resources to become profitable in our operations.
Currently, we are conducting business in only one location in the Denver Metropolitan area. We have no plans to expand into other locations or areas. The timing of the completion of the milestones needed to become profitable are not directly dependent on anything except our ability to develop sufficient revenues. We believe that we can achieve
profitability as we are presently organized with sufficient business. Our principal cost will be marketing our product. At this point, we do not know the scope of our potential marketing costs but will use our existing resources to market our product. Our resources consist of our available cash and advances from Mr. Quam, who has agreed to loan such funds as may be necessary through December 31, 2009 for working capital purposes.
If we are not successful in our operations we will be faced with several options:
1. |
Cease operations and go out of business; |
2. |
Continue to seek alternative and acceptable sources of capital; |
3. |
Bring in additional capital that may result in a change of control; or |
4. |
Identify a candidate for acquisition that seeks access to the public marketplace and its financing sources |
Currently, we believe that we have sufficient capital to implement our proposed business operations or to sustain them through December 31, 2008. If we can become profitable, we could operate at our present level indefinitely. To date, we have never had any discussions with any possible acquisition candidate nor have we any intention of doing
so.
Proposed Milestones to Implement Business Operations
At the present time, we plan to operate from one location in the Denver Metropolitan area. Our plan is to make our operation profitable by the end of our next fiscal year. We estimate that we must generate approximately $50,000 in sales per year to be profitable.
We believe that we can be profitable or at break even by the end of the current fiscal year, assuming sufficient sales. Based upon our current plans, we have adjusted our operating expenses so that cash generated from operations and from working capital financing is expected to be sufficient for the foreseeable future to fund our operations
at our currently forecasted levels. To try to operate at a break-even level based upon our current level of anticipated business activity, we believe that we must generate approximately $50,000 in revenue per year. However, if our forecasts are inaccurate, we may need to raise additional funds. Our resources consist of our available cash and advances from Mr. Quam, who has agreed to loan such funds as may be necessary through December 31, 2009 for working capital purposes. On the other hand, we may
choose to scale back our operations to operate at break-even with a smaller level of business activity, while adjusting our overhead to meet the revenue from current operations. In addition, we expect that we will need to raise additional funds if we decide to pursue more rapid expansion, the development of new or enhanced services and products, appropriate responses to competitive pressures, or the acquisition of complementary businesses or technologies, or if we must respond to unanticipated events that require
us to make additional investments. We cannot assure that additional financing will be available when needed on favorable terms, or at all.
- 13 -
We expect to incur operating losses in future periods because we will be incurring expenses and not generating sufficient revenues. We expect approximately $50,000 in operating costs over the next twelve months. We cannot guarantee that we will be successful in generating sufficient revenues or other funds in the future to cover these operating
costs. Failure to generate sufficient revenues or additional financing when needed could cause us to go out of business
Other than advances from Mr. Quam, who has agreed to loan such funds as may be necessary through December 31, 2008 for working capital purposes, there is no assurance that additional funds will be made available to us on terms that will be acceptable, or at all, if and when needed. We expect to generate and increase sales, but there
can be no assurance we will generate sales sufficient to continue operations or to expand.
We also are planning to rely on the possibility of referrals from clients and will strive to satisfy our clients. We believe that referrals will be an effective form of advertising because of the quality of service that we bring to clients. We believe that satisfied clients will bring more and repeat clients.
In the next 12 months, we do not intend to spend any material funds on research and development and do not intend to purchase any large equipment.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
None.
ITEM 4. CONTROLS AND PROCEDURES
Not applicable
ITEM 4T. CONTROLS AND PROCEDURES
As of the end of the period covered by this report, based on an evaluation of our disclosure controls and procedures (as defined in Rules 13a -15(e) and 15(d)-15(e) under the Exchange Act), our Chief Executive Officer and the Chief Financial Officer has concluded that our disclosure controls and procedures are effective to ensure that information
required to be disclosed by us in our Exchange Act reports is recorded, processed, summarized, and reported within the applicable time periods specified by the SEC’s rules and forms.
There were no changes in our internal controls over financial reporting that occurred during our most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
This report does not include an attestation report of the company’s registered public accounting firm regarding internal control over financial reporting. Identified in connection with the evaluation required by paragraph (d) of Rule 240.13a-15 or Rule 240.15d-15 of this chapter that occurred during the registrant’s last fiscal
quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.
PART II. OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
There are no legal proceedings, to which we are a party, which could have a material adverse effect on our business, financial condition or operating results.
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ITEM 1A. RISK FACTORS
You should carefully consider the risks and uncertainties described below; and all of the other information included in this document. Any of the following risks could materially adversely affect our business, financial condition or operating results and could negatively impact the value of your investment.
You should carefully consider the risks and uncertainties described below and the other information in this document before deciding to invest in shares of our common stock.
The occurrence of any of the following risks could materially and adversely affect our business, financial condition and operating result. In this case, the trading price of our common stock could decline and you might lose all or part of your investment.
Risks Related to Our Business and Industry
RISKS ASSOCIATED WITH OUR COMPANY:
We have a limited operating history, and have never been profitable. As a result, we may never become profitable, and, as a result, we could go out of business.
We were formed as a Colorado business entity in May, 2007. At the present time, we have never been profitable. There can be no guarantee that we will ever be profitable. From our inception on May 23, 2007 through July 31, 2009, we generated $42,039 in revenue. We had a net loss of $92,783 for this period. Our revenues depend upon
the number of clients we can develop and service. We cannot guarantee we will ever develop a substantial number of clients. Even if we develop a substantial number of clients, there is no assurance that we will become a profitable company. We may never become profitable, and, as a result, we could go out of business.
Because we had incurred operating losses from our inception, our accountants have expressed doubts about our ability to continue as a going concern.
For the period ended October 31, 2008, our accountants have expressed doubt about our ability to continue as a going concern as a result of our continued net losses. Our ability to achieve and maintain profitability and positive cash flow is dependent upon:
• |
our ability to begin active operations; |
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our ability to locate clients who will purchase our services; and |
• |
our ability to generate revenues. |
Based upon current plans, we may incur operating losses in future periods because we may, from time to time, be incurring expenses but not generating sufficient revenues. We expect approximately $50,000 in operating costs over the next twelve months. We cannot guarantee that we will be successful in generating sufficient revenues or
other funds in the future to cover these operating costs. Failure to generate sufficient revenues will cause us to go out of business.
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Our lack of operating history makes it difficult for us to evaluate our future business prospects and make decisions based on those estimates of our future performance. If we make poor budgetary decisions as a result of unreliable historical data, we could continue to incur losses, which may result in a decline in our
stock price.
We have no operating history. This fact makes it difficult to evaluate our business on the basis of historical operations. As a consequence, our past results may not be indicative of future results. Although this is true for any business, it is particularly true for us because of our limited operating history. Reliance on historical results
may hinder our ability to anticipate and timely adapt to increases or decreases in sales, revenues or expenses. For example, if we overestimate our future sales for a particular period or periods based on our historical growth rate, we may increase our overhead and other operating expenses to a greater degree than we would have if we correctly anticipated the lower sales level for that period and reduced our controllable expenses accordingly. If we make poor budgetary decisions as a result of unreliable historical
data, we could continue to incur losses, which may result in a decline in our stock price.
As a company with no operating history, we are inherently a risky investment. An investor could lose his entire investment.
We have no operating history. Because we are a company with no history, the operation in which we engage in, brand marketing, is an extremely risky business. An investor could lose his entire investment.
We are implementing a strategy to grow our business, which is expensive and may not generate increases in our revenues.
We intend to grow our business, and we plan to incur expenses associated with our growth and expansion. Although we recently raised funds through offerings to implement our growth strategy, these funds may not be adequate to offset all of the expenses we incur in expanding our business. We will need to generate revenues to offset expenses
associated with our growth, and we may be unsuccessful in achieving revenues, despite our attempts to grow our business. If our growth strategies do not result in significant revenues, we may have to abandon our plans for further growth or may even cease our proposed operations.
Because we are small and do not have much capital, we must limit our operations. A company in our industry with limited operations has a smaller opportunity to be successful. If we do not make a profit, we may have to suspend or cease operations.
Because we are small and do not have much capital, we must limit our operations. We must limit our operations to the Denver, Colorado metropolitan area as the only geographical area in which we operate. Because we may have to limit our operations, we may not generate sufficient sales to make a profit. If we do not make a profit, we may have
to suspend or cease operations.
We must effectively manage the growth of our operations, or we may outgrow our current infrastructure.
We have two employees, our President, Mr. Quam and Ms. Kochis, our Secretary. If we experience rapid growth of our operations, we could see a backlog of client orders. We can resolve these capacity issues by hiring additional personnel and upgrading our infrastructure. However, we cannot guarantee that sufficient additional personnel will
be available or that we will find suitable personnel to aid our growth. In any case, we will continue pursuing additional sales growth for our company. Expanding our infrastructure will be expensive, and will require us to train our workforce, and improve our financial and managerial controls to keep pace with the growth of our operations.
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We have a lack of liquidity and will need additional financing in the future. Additional financing may not be available when needed, which could delay our development or indefinitely postponed. Our investors could lose some or
all of their investment.
We are only minimally capitalized. Because we are only minimally capitalized, we expect to experience a lack of liquidity for the foreseeable future in our proposed operations. We will adjust our expenses as necessary to prevent cash flow or liquidity problems. However, we expect we will need additional financing of some type, which we do
not now possess, to fully develop our operations. We expect to rely principally upon our ability to raise additional financing, the success of which cannot be guaranteed. We will look at both equity and debt financing, including loans from our principal shareholder. However, at the present time, we have no definitive plans for financing in place, other than the funds which may be loaned to us by Mr. Quam, our President. In the event that we need additional capital, Mr. Quam has agreed to
loan such funds as may be necessary through December 31, 2009 for working capital purposes. To the extent that we experience a substantial lack of liquidity, our development in accordance with our proposed plan may be delayed or indefinitely postponed, our operations could be impaired, we may never become profitable, fail as an organization, and our investors could lose some or all of their investment.
We have no experience as a public company.Our inability to operate as a public company could be the basis of your losing your entire investment in us.
We have never operated as a public company. We have no experience in complying with the various rules and regulations which are required of a public company. As a result, we may not be able to operate successfully as a public company, even if our operations are successful. We plan to comply with all of the various rules and regulations which
are required of a public company. However, if we cannot operate successfully as a public company, your investment may be materially adversely affected. Our inability to operate as a public company could be the basis of your losing your entire investment in us.
There are factors beyond our control which may adversely affect us. An investor could lose his entire investment.
Our operations may also be affected by factors which are beyond our control, principally general market conditions and changing client preferences. Any of these problems, or a combination thereof, could have affect on our viability as an entity. We may never become profitable, fail as an organization, and our investors could lose
some or all of their investment.
Our ability to grow our business depends on relationships with others. We have no established relationships at this time. We may never develop such relationships. Further, if we were to lose those relationships, we could lose our ability to sell certain of our promotional products and marketing services. If we
lose enough clients, we could go out of business.
All of our revenue and gross profit are expected to come from the sale of promotional products and marketing services. While our relationships will change from time to time, we must rely upon our clients for our success. At the present time, we do not have a limited number of clients and cannot guarantee we will ever develop sufficient numbers
of clients to be profitable. If we do develop such clients, we risk that a given client will change its marketing strategy and de-emphasize its use of our products and services. Our ability to generate revenue from the sale of promotional products and marketing services would diminish. If we lose enough clients, we could go out of business.
We are a relatively small company with limited resources compared to some of our current and potential competitors, which may hinder our ability to compete effectively.
Some of our current and potential competitors have longer operating histories, significantly greater resources, broader name recognition, and a larger installed base of clients than we have. As a result, these competitors may have greater credibility with our existing and potential clients. They also may be able to adopt more aggressive pricing
policies and devote greater resources to the development, promotion and sale of their products than we can to ours, which would allow them to respond more quickly than us to new or emerging changes in client requirements. In addition, some of our current and potential competitors have already established supplier or joint development relationships with decision makers at our potential clients.
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We may need to substantially invest in marketing efforts in order to grow our business, which will be expensive.
In order to grow our business, we will need to develop and maintain widespread recognition and acceptance of our company, our business model, our services and our products. We have not presented our service and product offering to the potential market. We plan to rely primarily on word of mouth from our existing contacts we develop personally
through industry events to promote and market ourselves. In order to successfully grow our company, we may need to significantly increase our financial commitment to creating awareness and acceptance of our company among potential clients, which would be expensive. To date, marketing and advertising expenses have been negligible. If we fail to successfully market and promote our business, we could lose potential clients to our competitors, or our growth efforts may be ineffective. If we incur significant expenses
promoting and marketing ourselves, it could delay or completely forestall our profitability.
Our business is not diversified, which could result in significant fluctuations in our operating results.A downturn in that sector may reduce our stock price, even if our business is successful.
We are a full service, brand marketing organization, and, accordingly, dependent upon trends in that business sector. Downturns in that sector could adversely effect on our business. A downturn in that sector may reduce our stock price, even if our business is successful.
Our success will be dependent upon our management’s efforts. We cannot sustain profitability without the efforts of our management. An investor could lose his entire investment.
Our success will be dependent upon the decision making of our directors and executive officers. These individuals intend to commit as much time as necessary to our business, but this commitment is no assurance of success. The loss of any or all of these individuals, particularly Mr. Quam, our President, and Ms. Kochis, our Secretary, could
have a material, adverse impact on our operations. We have no written employment agreements with any officers and directors, including Mr. Quam and Ms. Kochis. We have not obtained key man life insurance on the lives of any of our officers or directors.
Our stock has no public trading market and there is no guarantee a trading market will ever develop for our securities. You may not able to sell your shares when you want to do so, if at all.
There has been, and continues to be, no public market for our common stock. An active trading market for our shares has not, and may never develop or be sustained. If you purchase shares of common stock, you may not be able to resell those shares at or above the initial price you paid. The market price of our common stock may fluctuate
significantly in response to numerous factors, some of which are beyond our control, including the following:
* |
actual or anticipated fluctuations in our operating results; |
* |
changes in financial estimates by securities analysts or our failure to perform in line with such estimates; |
* |
changes in market valuations of other companies, particularly those that market services such as ours; |
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announcements by us or our competitors of significant innovations, acquisitions, strategic partnerships, joint ventures or capital commitments; |
* |
introduction of product enhancements that reduce the need for our products; |
* |
departures of key personnel. |
Of our total outstanding shares as of May 1, 2009, a total of 19,849,800, or approximately 94.3%, will be restricted from immediate resale but may be sold into the market in the near future. This could cause the market price of our common stock to drop significantly, even if our business is doing well.
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As restrictions on resale end, the market price of our stock could drop significantly if the holders of restricted shares sell them or are perceived by the market as intending to sell them.
Applicable SEC rules governing the trading of “Penny Stocks” limit the liquidity of our common stock, which may affect the trading price of our common stock. You may not able to sell your shares when you want to do so, if at all.
Our common stock is currently not quoted in any market. If our common stock becomes quoted, we anticipate that it will trade well below $5.00 per share. As a result, our common stock is considered a “penny stock” and is subject to SEC rules and regulations that impose limitations upon the manner in which our shares can be publicly
traded. These regulations require the delivery, prior to any transaction involving a penny stock, of a disclosure schedule explaining the penny stock and the associated risks. Under these regulations, certain brokers who recommend such securities to persons other than established customers or certain accredited investors must make a special written suitability determination for the purchaser and receive the written purchaser’s agreement to a transaction prior to purchase. These
regulations have the effect of limiting the trading activity of our common stock and reducing the liquidity of an investment in our common stock.
The over-the-counter market for stock such as ours is subject to extreme price and volume fluctuations. You may not able to sell your shares when you want to do so, at the price you want, or at all.
The securities of companies such as ours have historically experienced extreme price and volume fluctuations during certain periods. These broad market fluctuations and other factors, such as new product developments and trends in the our industry and in the investment markets generally, as well as economic conditions and quarterly variations
in our operational results, may have a negative effect on the market price of our common stock.
Buying low-priced penny stocks is very risky and speculative. You may not able to sell your shares when you want to do so, if at all.
The shares being offered are defined as a penny stock under the Securities and Exchange Act of 1934, and rules of the Commission. The Exchange Act and such penny stock rules generally impose additional sales practice and disclosure requirements on broker-dealers who sell our securities to persons other than certain accredited investors who
are, generally, institutions with assets in excess of $5,000,000 or individuals with net worth in excess of $1,000,000 or annual income exceeding $200,000, or $300,000 jointly with spouse, or in transactions not recommended by the broker-dealer. For transactions covered by the penny stock rules, a broker-dealer must make a suitability determination for each purchaser and receive the purchaser's written agreement prior to the sale. In addition, the broker-dealer must make certain mandated disclosures in penny
stock transactions, including the actual sale or purchase price and actual bid and offer quotations, the compensation to be received by the broker-dealer and certain associated persons, and deliver certain disclosures required by the Commission. Consequently, the penny stock rules may affect the ability of broker-dealers to make a market in or trade our common stock and may also affect your ability to resell any shares you may purchase in the public markets.
We do not expect to pay dividends on common stock.
We have not paid any cash dividends with respect to our common stock, and it is unlikely that we will pay any dividends on our common stock in the foreseeable future. Earnings, if any, that we may realize will be retained in the business for further development and expansion.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
None
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ITEM 3. DEFAULTS UPON SENIOR SECURITIES
None
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
None
ITEM 5. OTHER INFORMATION
None
ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K
Exhibits
The following financial information is filed as part of this report:
(a) (1) FINANCIAL STATEMENTS
(2) SCHEDULES
(3) EXHIBITS. The following exhibits required by Item 601 to be filed herewith are incorporated by reference to previously filed documents:
Exhibit
Number |
Description |
3.1* |
Articles of Incorporation |
3.2* |
Bylaws |
21.1* |
List of Subsidiaries |
31.1 |
Certification of CEO/CFO pursuant to Sec. 302 |
32.1 |
Certification of CEO/CFO pursuant to Sec. 906 |
* Previously filed with Form SB-2 Registration Statement, January 22, 2008.
(b) The Company filed no reports on Form 8-K during the three months ended July 31, 2009.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Famous Products, Inc. | ||
Date September 14, 2009 |
By: |
/s/ John Quam |
John Quam, President,
Chief Executive Officer
and Chief Financial Officer | ||
|
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