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Hartford Great Health Corp. - Quarter Report: 2014 October (Form 10-Q)


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


(Mark One)
FORM 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended: October 31, 2014
 
o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from ____   to ________ Commission File Number: 333-164633
 
PHOTOAMIGO, INC.
(Exact Name of Registrant as Specified in its Charter)
 
NEVADA 
20-5422795
(State or other jurisdiction of incorporation or organization) 
  (I.R.S. Employer Identification Number)
                                                                                                   
                                                                                                                          

2532 Foothill Road, Santa Barbara, CA. 93105
(Address of Principal Executive Offices) (Zip Code)
 
Registrant’s telephone number including area code: (805) 965-0699
 
Former name, former address, and former fiscal year, if changed since last report

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x  No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes  x            No o

Indicate by checkmark whether the registrant is a large accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer   o                                                                                               Accelerated filer  o

Non-accelerated filer  o                                                                                               Smaller reporting company  x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes x No  o

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date: 3,018,000 shares of common stock outstanding as of December 22, 2014.

 
 

Index

Part I - FINANCIAL INFORMATION
 

     
Page
Part I - FINANCIAL INFORMATION    
       
Item 1.
Unaudited Financial Statements
   
       
 
Condensed Balance Sheets as of October 31, 2014 (unaudited) and July 31, 2013
 
3
       
 
Condensed Statements of Operations (unaudited) for the three month periods ended October 31, 2014 and 2013, and for the period from Inception (April 2, 2008) to October 31, 2014
 
4
       
 
Condensed Statement of Changes in Stockholders’ Equity (Deficit) for the period from Inception (April 2, 2008) to October 31, 2014
 
5
       
 
Condensed Statements of Cash Flows (unaudited) for the three month periods ended October 31, 2014 and 2013, and for the period from Inception (April 2, 2008) to October 31, 2014
 
6
       
 
Notes to Condensed Financial Statements (unaudited)
 
7
       
Item 2.
Management's Discussion and Analysis or Plan of Operation
 
11
       
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
 
14
       
Item 4.
Controls and Procedures
 
14
       
Part II - OTHER INFORMATION
   
       
Item 1.
Legal Proceedings
 
15
       
Item 1A.
Risk Factors
 
15
       
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
15
       
Item 3.
Defaults Upon Senior Securities
 
15
       
Item 4.
Mine Safety Disclosures
 
15
       
Item 5.
Other Information
 
15
       
Item 6.
Exhibits
 
15
       
SIGNATURES
 
16
 
2

 
PHOTOAMIGO, INC.
(A Development Stage Company)
CONDENSED BALANCE SHEETS
 
 
 
   
 
 
 
31-Oct-14
   
July 31, 2014
 
   
 
(unaudited)
   
 
ASSETS
 
   
 
 
 
   
 
Current assets:
 
   
 
Cash and cash equivalents
 
$
909
   
$
2,327
 
Total current assets
   
909
     
2,327
 
 
               
Total assets
 
$
909
   
$
2,327
 
 
               
 
               
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
               
 
               
Current liabilities:
               
Accounts payable
 
$
1,233
   
$
1,413
 
Advances from officer
   
-
     
227
 
Total current liabilities
   
1,233
     
1,640
 
 
               
Total liabilities
   
1,233
     
1,640
 
 
               
Commitments and contingencies
               
 
               
Stockholders' equity:
               
Preferred stock - $0.001 par value,  5,000,000 shares authorized:
               
No shares issued or outstanding
   
-
     
-
 
Common stock - $0.001 par value, 100,000,000 shares authorized:
               
3,018,000 and 3,018,000 shares issued and outstanding, repsectively
   
3,018
     
3,018
 
Additional paid-in capital
   
235,613
     
235,613
 
(Deficit) accumulated  during the development stage
   
(238,955
)
   
(237,944
)
Total stockholders' equity (deficit)
   
(324
)
   
687
 
 
               
Total liabilities and stockholders' equity (deficit)
 
$
909
   
$
2,327
 
 
 
 
The accompanying notes are an integral part of these condensed unaudited financial statements.
 
 
3

 
PHOTOAMIGO, INC.
(A Development Stage Company)
CONDENSED STATEMENTS OF OPERATIONS
for the three month periods ended October 31, 2014 and 2013
and for the period from inception (April 2, 2008) to October 31, 2014
(unaudited)
 
 
 
   
   
 
    
 
Three Months
   
Three Months
   
From Inception
 
    
 
ended
   
ended
   
(April 2, 2008) to
 
    
 
October 31, 2014
   
October 31, 2013
   
October 31, 2014
 
 
 
   
   
 
Revenues
 
$
-
   
$
-
   
$
-
 
 
                       
Operating Expenses:
                       
Website development
   
174
     
170
     
23,422
 
Employee compensation
   
-
     
-
     
25,800
 
Sales and marketing
   
-
     
-
     
3,162
 
Legal and accounting fees
   
506
     
2,499
     
76,854
 
Investor relations
   
306
     
355
     
41,501
 
Other general and administrative
   
25
     
75
     
8,413
 
Impairment
   
-
     
-
     
59,400
 
Total operating expenses
   
1,011
     
3,099
     
238,552
 
 
                       
Operating (loss)
   
(1,011
)
   
(3,099
)
   
(238,552
)
 
                       
Other income(expense):
                       
Interest expense
   
-
     
(2
   
(631
)
Interest income
   
-
     
-
 
   
228
 
 
                       
Net (loss)
 
$
(1,011
)
 
$
(3,101
)
 
$
(238,955
)
 
                       
 
                       
Net (loss) per common share:
                       
Basic and Diluted
 
$
(0.00
) *
 
$
(0.00
)*
       
 
                       
Weighted average shares outstanding:
                       
Basic and Diluted
   
3,018,000
     
3,012,000
         
 
 
The accompanying notes are an integral part of these condensed unaudited financial statements.
 
4

PHOTOAMIGO, INC.
(A Development Stage Company)
CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
for the period from Inception (April 2, 2008) to October 31, 2014
 
   
   
   
   
   
 
   
   
   
Additional
   
   
Total
 
   
Common Stock
   
Paid - in
   
Accumulated
   
Stockholders'
 
   
Shares
   
Amount
   
Capital
   
(Deficit)
   
Equity (Deficit)
 
   
   
   
   
   
 
Balance at Inception, April 2, 2008 - audited
     
-
   
$
-
   
$
-
   
$
-
   
$
-
 
                                         
Shares issued in exchange for assets, April 2, 2008
     
2,100,000
     
2,100
     
57,000
     
-
     
59,100
 
                                         
Shares issued for cash at
                                         
$0.094 per share, April 2, 2008
     
500,000
     
500
     
46,500
     
-
     
47,000
 
                                         
Shares issued for cash and services at
                                         
$0.094 per share, April 2, 2008
     
250,000
     
250
     
23,250
     
-
     
23,500
 
                                         
Shares issued for cash at
                                         
$0.0833 per share, April 28, 2008
     
138,000
     
138
     
11,362
     
-
     
11,500
 
                                         
Net (loss) for the period
     
-
     
-
     
-
     
(86,542
)
   
(86,542
)
                                         
Balance, July 31, 2008 - audited
     
2,988,000
     
2,988
     
138,112
     
(86,542
)
   
54,558
 
                                         
Net (loss) for the year
     
-
     
-
     
-
     
(36,247
)
   
(36,247
)
                                         
Balance, July 31, 2009 - audited
     
2,988,000
     
2,988
     
138,112
     
(122,789
)
   
18,311
 
                                         
Shares issued for cash at
     
24,000
     
24
     
376
     
-
     
400
 
$0.0166 per share, January 25, 2010
                     
.
                 
                                         
Net (loss) for the year
     
-
     
-
     
-
     
(24,935
)
   
(24,935
)
.
                                         
Balance, July 31, 2010 - audited
     
3,012,000
     
3,012
     
138,488
     
(147,724
)
   
(6,224
)
                                           
Net (loss) for the year
     
-
     
-
     
-
     
(30,380
)
   
(30,380
)
                                           
Balance, July 31, 2011 - audited
     
3,012,000
     
3,012
     
138,488
     
(178,104
)
   
(36,604
)
                                           
Net (loss) for the year
     
-
     
-
     
-
     
(21,826
)
   
(21,826
)
                                           
Additional paid in capital - related parties
     
-
     
-
     
57,131
             
57,131
 
                                           
Balance, July 31 , 2012 - audited
     
3,012,000
     
3,012
     
195,619
     
(199,930
)
   
(1,299
)
                                           
Net (loss) for the year
     
-
     
-
     
-
     
(17,232
)
   
(17,232
)
                                           
Additional paid in capital - related parties
     
-
     
-
     
20,000
             
20,000
 
                                           
Balance, July 31 , 2013 - audited
     
3,012,000
     
3,012
     
215,619
     
(217,162
)
   
1,469
 
                                           
Adjustment to number of shares issued and outstanding
     
6,000
     
6
     
(6
)
   
-
     
-
 
                                           
Net (loss) for the year
     
-
     
-
     
-
     
(20,782
)
   
(20,782
)
                                           
Additional paid in capital - related parties
     
-
     
-
     
20,000
     
-
     
20,000
 
                                           
Balance, July 31, 2014 - audited
     
3,018,000
     
3,018
     
235,613
     
(237,944
)
   
687
 
                                           
Net (loss) for the period ended October 31, 2014
     
-
     
-
     
-
     
(1,011
)
   
(1,011
)
                                           
Balance, October 31 , 2014 - unaudited
   
$
3,018,000
   
$
3,018
   
$
235,613
   
$
(238,955
)
 
$
(324
)
 
 
The accompanying notes are an integral part of these condensed unaudited financial statements.
 
5

PHOTOAMIGO, INC.
(A Development Stage Company)
CONDENSED STATEMENTS OF CASH FLOWS
for the three month periods ended October 31, 2014 and 2013
and for the period from inception (April 2, 2008) to October 31, 2014
(unaudited)
 
 
 
   
   
 
   
 
Three Months
   
Three Months
   
From Inception
 
   
 
ended
   
ended
   
(April 2, 2008) to
 
   
 
October 31, 2014
   
October 31, 2013
   
October 31, 2014
 
 Cash flows from operating activities:
 
   
   
 
 Net (loss)
 
$
(1,011
)
 
$
(3,101
)
 
$
(238,955
)
 Adjustments to reconcile net (loss) to net cash
                       
 used by operating activities:
                       
 Impairment
   
-
     
-
     
59,400
 
 Stock issued for services
   
-
     
-
     
20,500
 
 Changes in operating assets and liabilities:
                       
 Increase/(decrease) in accounts payable
   
(180
)
   
(418
)
   
1,233
 
 Increase/(decrease) in advances from officer
   
(227
)
   
-
     
-
 
Net cash (used in) operating activities
   
(1,418
)
   
(3,519
)
   
(157,822
)
 
                       
 Cash flows from investing activities:
                       
 Purchase of website assets
   
-
     
-
     
(300
)
Net cash (used in) investing activities
   
-
     
-
     
(300
)
 
                       
Cash flows from financing activities:
                       
Capital contributions from shareholders
   
-
     
7,500
     
97,131
 
Proceeds from sale of shares of common stock
   
-
     
-
     
61,900
 
Net cash provided by financing activities
   
-
     
7,500
     
159,031
 
 
                       
Net increase (decrease) in cash and equivalents
   
(1,418
)
   
3,981
     
909
 
 
                       
Cash and equivalents at beginning of period
   
2,327
     
3,513
     
-
 
 
                       
Cash and equivalents at end of period
 
$
909
   
$
7,494
   
$
909
 
 
                       
 
                       
Supplemental Cash Flow Information
                       
Interest paid
 
$
-
   
$
-
   
$
-
 
Income taxes paid
 
$
-
   
$
-
   
$
-
 
 
                       
Non-cash investing and financing activities:
                   
-
 
Shares issued in exchange for website domain names,
                 
membership base and software
 
$
-
   
$
-
   
$
59,100
 
 
 
The accompanying notes are an integral part of these condensed unaudited financial statements.
 
6

 

PHOTOAMIGO, INC.
(A DEVELOPMENT STAGE COMPANY)
 NOTES TO CONDENSED FINANCIAL STATEMENTS
For the three month periods ended October 31, 2014 and 2013 and for the period from Inception (April 2, 2008) to October 31, 2014
 (unaudited)

1.
Nature of Operations and Summary of Significant Accounting Policies

Nature of Operations

PhotoAmigo, Inc. (“the Company” or “PhotoAmigo”) was organized under the laws of the State of Nevada on April 2, 2008. The Company has been in the development stage since its formation and has not yet realized revenues from its planned operations. It plans to develop photographic sharing and networking through its website PhotoAmigo.com.

Summary of Significant Accounting Policies

Interim Financial Information: The interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) as promulgated in Item 210 of Regulation S-X. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) have been condensed or omitted pursuant to such SEC rules and regulations. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of financial position as of October 31, 2014, results of operations, changes in stockholders' equity (deficit) and cash flows for the three month periods ended October 31, 2014 and 2013, as applicable, have been made. The results for these interim periods are not necessarily indicative of the results for the entire year. The accompanying financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s Form 10-K.

Development Stage Company: The Company is a development stage company as defined by section 915-10-20 of the FASB Accounting Standards Codification and among the additional disclosures required as a development stage company are that its financial statements were identified as those of a development stage company, and that the statements of operations, stockholders’ deficit and cash flows disclosed activity since the date of its Inception (April 2, 2008) as a development stage company Although the Company has recognized nominal amounts of revenue, it is still devoting substantially all of its efforts on establishing the business.  All losses accumulated since Inception (April 2, 2008) have been considered as part of the Company’s development stage activities.  Effective June 10, 2014 FASB changed its regulations with respect to Development Stage Entities and these additional disclosures are no longer required for annual reporting periods beginning after December 15, 2014 with the option for entities to early adopt these new provisions. The Company has not elected to early adopt these provisions and consequently these additional disclosures are included in these financial statements.
Use of Estimates: The preparation of financial statements in conformity with US GAAP requires the Company's management to make estimates and assumptions that affect the amounts of assets and liabilities, the identification and disclosure of impaired assets and contingent liabilities at the date of the financial statements, and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.
Cash and Cash Equivalents: The majority of cash is maintained with a major financial institution in the United States.   Generally, these deposits may be redeemed on demand and, therefore, bear minimal risk.  The Company considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents.
Fair Value of Financial Instruments: FASB ASC 820-10 “Fair Value Measurements and Disclosures” defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. This ASC also establishes a fair value hierarchy that distinguishes between (1) market participant assumptions developed based on market data obtained from independent sources (observable inputs) and (2) an entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances (unobservable inputs). The fair value hierarchy consists of three broad levels, which gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3).
The three levels of the fair value hierarchy are described below:

Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities.
Level 2 Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly, including quoted prices for similar assets or liabilities in active markets; quoted prices for identical or similar assets and liabilities in markets that are not active; inputs other than quoted prices that are observable for the asset or liability (e.g., interest rates); and inputs that are derived principally from or corroborated by observable data by correlation or other means.
Level 3 Inputs that are both significant to the fair value measurement and unobservable.

The carrying value of cash and loan accounts payable approximates their fair value due to their short-term maturity.
 
7

Income Taxes: The Company accounts for income taxes using the asset and liability method in accordance with ASC 740, Accounting for Income Taxes. The asset and liability method provides that deferred tax assets and liabilities are recognized for the expected future tax consequences of temporary differences between the financial reporting and tax bases of assets and liabilities, and for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using the currently enacted tax rates and laws that will be in effect when the differences are expected to reverse. The Company records a valuation allowance to reduce deferred tax assets to the amount that is believed more likely than not to be realized.

Revenue Recognition: PhotoAmigo commenced operations, is in its development stage, and has not yet generated any revenues from operations. Revenues are expected to be derived principally from subscriptions to our website.

PhotoAmigo will recognize revenue in accordance with the Accounting Standards Codification guidance for, “Revenue Recognition”. In all cases, revenue will be recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the amount is reasonably assured. Certain insignificant amounts collected during the development, testing, and implementation phases are recorded as a recovery of development expense.

Deferred revenue will be recorded when amounts are received from customers for future subscriptions. The deferred amounts will be subsequently recognized as income each month based on the pro-rata portion of the prepaid subscription that has been fulfilled.

Advertising costs: Advertising costs are expensed as incurred. No advertising costs were incurred during the three month periods ended October 31, 2014 or 2013.

Concentration of Credit Risk:    Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of temporary cash investments. On October 31, 2014, the Company did not have a concentration of credit risk since it had no temporary cash investments in bank accounts in excess of the FDIC insured amounts.

Stock-based Compensation: PhotoAmigo plans to account for stock-based compensation in accordance with the ASC guidance for “Stock Compensation,” requiring the Company to record compensation costs determined in accordance with the fair value based method prescribed in the guidance. PhotoAmigo has no stock compensation plan and has not made any grants since inception, and, accordingly, has not recognized any stock- based compensation expense.

Income (Loss) Per Share: Basic earnings per share includes no dilution and is computed by dividing net income (or loss) by the weighted- average number of shares outstanding during the period. Diluted earnings per share reflect the potential dilution of securities that could share in the earnings of the Company, assuming the issuance of an equivalent number of common shares pursuant to options, warrants, or convertible debt arrangements. Diluted earnings per share is not shown for periods in which the Company incurs a loss because it would be anti-dilutive. Similarly, potential common stock equivalents are not included in the calculation if the effect would be anti-dilutive. No potentially dilutive debt or equity securities were issued or outstanding during the three month periods ended October 31, 2014 or 2013.
 
Recent Accounting Pronouncements: The Company has reviewed all the recently issued, but not yet effective, accounting pronouncements and does not believe any of these pronouncements will have a material impact on the Company other than those relating to Development Stage Entities as discussed above.

2.
Going Concern

The accompanying financial statements were prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of obligations in the normal course of business. However, PhotoAmigo’s operations are in the development stage and it has incurred losses since inception (April 2, 2008), resulting in an accumulated deficit of $238,955 as of October 31, 2014. These conditions raise substantial doubt about the ability of PhotoAmigo to continue as a going concern.

In view of these matters, continuation as a going concern is dependent upon several factors, including the availability of debt or equity funding upon terms and conditions acceptable to PhotoAmigo, and ultimately achieving profitable operations. Management cannot provide assurance that PhotoAmigo will meet its objectives and be able to continue in operation.

The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of PhotoAmigo to continue as a going concern.

 
8


3.
Related Party Transactions

From time to time, PhotoAmigo receives funds by way of loan from its sole executive officer to cover temporary working capital requirements. As of October 31, 2014, the outstanding balance of advances from its sole executive officer was $227, the advances bear no interest, are unsecured and due on demand. This loan was repaid in full during the  three months ended October 31, 2014.

Office space is provided to PhotoAmigo at no additional cost by the sole executive officer. No provision for these costs has been included in these financial statements as the amounts are not material.

During the three months ended October 31, 2013, three shareholders contributed $7,500 to fund the Company’s ongoing activities. The shareholders have not received any equity for these contributions and the contributions are not repayable. Accordingly these contributions have been credited to additional paid in capital. During the three months ended October 31, 2014, no such capital contributions were made to the Company by shareholders.

4.
Income Taxes

PhotoAmigo’s deferred tax assets, valuation allowance, and change in valuation allowance are as follows:


 
Estimated tax
 
Change in
 
 
Estimated NOL
NOL
benefit from
Valuation
valuation
Net tax
Period Ending
carry-forward
expires
NOL
allowance
allowance
asset

July 31, 2008
 
$
86,500
     
2028
   
$
17,300
   
$
(17,300
)
 
$
(17,300
)
 
$
-
 
July 31, 2009
 
$
36,200
     
2029
   
$
7,200
   
$
(7,200
)
 
$
(7,200
)
 
$
-
 
July 31, 2010
 
$
25,000
     
2030
   
$
5,000
   
$
(5,000
)
 
$
(5,000
)
 
$
-
 
July 31, 2011
 
$
30,400
     
2031
   
$
6,100
   
$
(6,100
)
 
$
(6,100
)
 
$
-
 
July 31, 2012
 
$
22,000
     
2032
   
$
4,400
   
$
(4,400
)
 
$
(4,400
)
 
$
-
 
July 31, 2013
 
$
17,000
     
2033
   
$
3,400
   
$
(3,400
)
 
$
(3,400
)
 
$
-
 
July 31, 2014
 
$
21,000
     
2034
   
$
4,000
   
$
(4,000
)
 
$
(4,000
)
 
$
-
 
October 31, 2014
 
$
1,000
     
2035
   
$
200
   
$
( 200
)
 
$
( 200
)
 
$
-
 

Income taxes at the statutory rate are reconciled to reported income tax expense (benefit) as follows:
 
 
2014
2013
Income tax benefit at statutory rate
(20%)
(20%)
Deferred income tax caluation allowance
20%
20%
Reported tax rate
0%
0%
 
At this time, the Company is unable to determine if it will be able to benefit from its deferred tax asset. There are limitations on the utilization of net operating loss carryforwards, including a requirement that losses be offset against future taxable income, if any. In addition, there are limitations imposed by certain transactions which are deemed to be ownership changes. Accordingly, a valuation allowance has been established for the entire deferred tax asset.
 
 
9

5.  Shareholders’ Equity
 
Preferred Stock

The Company is authorized to issue 5,000,000 shares of preferred stock with a par value of $0.001 per share. No shares of preferred stock have been issued or outstanding since Inception (April 1, 2008).
 
Common Stock

The Company is authorized to issue 100,000,000 shares or common stock with a par value of $0.001 per share. No shares of common stock were issued during the three months ended October 31, 2014 or 2013.
There were 3,018,000 shares of common stock issued and outstanding at October 31, 2014.

Additional Paid In Capital

During the three months ended October 31, 2013, three shareholders contributed $7,500 to fund the Company’s ongoing activities. The shareholders have not received any equity for these contributions and the contributions are not repayable. Accordingly these contributions have been credited to additional paid in capital. During the three months ended October 31, 2014, no such capital contributions were made to the Company by shareholders.

6.    Subsequent Events

In accordance with ASC 855, “Subsequent Events”, the Company has evaluated subsequent events through the date of available issuance of these unaudited financial statements on December 19, 2014. During this period, other than as disclosed above, the Company did not have any material recognizable subsequent events


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Item 2. Management’s Discussion and Analysis or Plan of Operation Overview
 
This discussion updates our business plan for the three months ending October 31, 2014. It also analyzes our financial condition at October 31, 2014, and compares it to our financial condition at July 31, 2014. This discussion summarizes the results of our operations for the three month period ended October 31, 2014 and compares it to the three month period ended October 31, 2013. This discussion and analysis should be read in conjunction with our unaudited financial statements for the year ended July 31, 2014, including footnotes, contained in our Annual Report on Form 10-K, and with the unaudited financial statements for the interim period ended October 31, 2014, including footnotes, which are included in this quarterly report.

Overview

PhotoAmigo, Inc. (“the Company”, “PhotoAmigo”, “we”, “us” or “our”) was incorporated in the State of Nevada on April 2, 2008 (“Inception”). Since Inception, we have engaged in activities to formulate and implement our business plan which is to develop photographic sharing and networking through its website PhotoAmigo.com

Ability to continue as a “going concern”. The independent registered public accounting firm’s reports on our financial statements as of July 31, 2014 and 2013, includes a “going concern” explanatory paragraph that describes substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to the factors prompting the explanatory paragraph are discussed in the financial statements, including footnotes thereto.

Development Stage Company. We are considered to be in the development stage as defined in the accounting standards. We have devoted substantially all of our efforts to business planning and development. Additionally, we have allocated a substantial portion of our time and investment to bringing our product to the market, and to raising capital. We have not yet generated any revenue from operations.

Plan of Operation

We provide social networking and photo sharing from our website PhotoAmigo.com. We also maintain the domain names PhotoAmigo.net, fotoamigo.com and fotoamigo.net. These domain names all redirect incoming traffic to our main website, PhotoAmigo.com.

We believe that we can generate significant revenue from the services provided by our website. We need to continue development of the features on the website and attract additional subscribers. PhotoAmigo believes that its brand, product offering and future enhancements will continue to attract users and will make it a premier destination for photo sharing. While there are established photo sharing sites on the Internet, we believe that the continued growth of sharing photos and photo blogging will create an opportunity for additional sites. Our strategy is to engage users by offering free photo sharing and social networking services. We believe that by offering a full suite of services for free, we can eventually get users to upgrade their membership for more photo sharing storage space.

As shown in the following table, we have slowly increased the total number of members using our free services.

July 31, 2011
July 31, 2012
July 31, 2013
July 31, 2014
October 31, 2014
4,553
4,583
4,606
4,615
4,674

 
 
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To become a viable enterprise, we must further increase the number of members visiting out site and convert members from free membership to paid membership. We have not had any members using our paid services since inception (April 2, 2008).

We are unable, at this time, to predict when, if ever, our objectives will be achieved.

Liquidity and Capital Resources

As of October 31, 2014, we had a working capital deficit of $(324), comprised of cash of $909 and current liabilities, comprising accounts payable, of $1,233. This represents a decrease in the working capital of $1,011 from the working capital balance of $ 687 reported as of July 31, 2014 which comprised cash of $2,327 and current liabilities, comprising accounts payable and advanced from officer, of $1,640.

Our lack of capital resources will require us to obtain additional funding to achieve our photo sharing website development goals. In the past we have relied on issuances of common stock to fund our operations.

We may seek additional financing in the form of debt or equity. There is no assurance that we will be able to obtain any needed financing on favorable terms, or at all, or that we will find qualified purchasers for the sale of our stock. Any sales of our securities would dilute the ownership of our existing investors.
 
We currently have no written or firm agreement regarding future funding requirements, and we may curtail our efforts or cease activities entirely.
 
Future Capital Expenditures

As of October 31, 2014, we have no plans or commitments to acquire capital assets.

Results of Operations – Three Months Ended October 31, 2014 Compared to the Three Months Ended October 31, 2012

Revenue

We recognized no revenue in the three months ended October 31, 2014 or 2012 as we have not commenced operations as yet.

Operating Expenses

Operating expenses decreased to $1,011 for the three months ended October 31, 2014, compared to $3,101 during the comparable period of 2013. The decrease was substantially due to the decrease in professional fees to $506 during 2014 compared to $2,499 in 2013. We did not incur legal fees associated with filing a registration statement this quarter, as we did during the three months ended October 31, 2013. Consistent with our current need to conserve capital resources, we have reduced our website development expenses, our marketing expenses, and certain general and administrative expenses. Substantially all of our operating expenses are incurred in connection with activities to meet current reporting requirements for a public company and there was no material change in the nature or extent of those activities.

Net Loss

For the three months ended October 31, 2014, we recorded a net loss of $1,011 compared to a net loss for the corresponding period of 2013 of
$3,101 due to the factors discussed above.

 
12

 
Cash Flows – Three Months Ended October 31, 2014 Compared to the Three Months Ended October 31, 2013
 
Operating Activities
 
During the three months ended October 31, 2014 we used $1,418 in operating activities compared to $3,519 in the three months ended October 31, 2013. The decrease in funds used in operating activities between the two periods is broadly in line with the reduction in losses recognized between the two periods.
 
Investing activities
 
We neither used, nor generated, funds from investing activities during the three months ended October 31, 2014 or 2013.
 
Financing activities
 
During the three months ended October 31, 2013, three shareholders contributed $7,500 to fund the Company’s ongoing activities. The shareholders did not receive any equity for these contributions and the contributions are not repayable. Accordingly, these contributions have been accounted for as contributions in capital. We received no such capital contributions from shareholders during the three months ended October 31, 2014.
 
Critical Accounting Policies
 
Our critical accounting policies are disclosed in Note 1 of the unaudited footnotes to our financial statements above. There have been no changes in our critical accounting policies since July 31, 2014.
 
Forward-Looking Statements
 
This Form 10-Q contains or incorporates by reference “forward-looking statements,” as that term is used in federal securities laws, about our financial condition, results of operations and business. These statements include, among others:

-
statements concerning the benefits that we expect will result from our business activities and results of business development that we contemplate or have completed, such as increased revenues; and
 
-
statements of our expectations, beliefs, future plans and strategies, anticipated developments and other matters that are not historical facts. These statements may be made expressly in this document or may be incorporated by reference to other documents that we will file with the SEC. You can find many of these statements by looking for words such as “believes,” “expects,” “anticipates,” “estimates” or similar expressions used in this report or incorporated by reference in this report.
 
These forward-looking statements are subject to numerous assumptions, risks and uncertainties that may cause our actual results to be materially different from any future results expressed or implied in those statements. Because the statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied. We caution you not to put undue reliance on these statements, which speak only as of the date of this report. Further, the information contained in this document or incorporated herein by reference is a statement of our present intention and is based on present facts and assumptions, and may change at any time and without notice, based on changes in such facts or assumptions.

 
13

 

Item 3.  Quantitative and Qualitative Disclosures about Market Risk

As a "smaller reporting company" as defined by Item 10 of Regulation S-K, we are not required to provide information required by this Item.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

An evaluation was performed under the supervision of our management, including our Chief Executive Officer and Chief Financial Officer (principal financial officer), of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15
(e) of the Exchange Act) as of the end of the period covered by this Annual Report. Based on that evaluation, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that, as of October 31, 2014, our disclosure controls and procedures were not effective to ensure that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms due to material weaknesses in our internal controls described below.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Exchange Act Rule 13a- 15(f). Our internal control system is intended to provide reasonable assurance to our management and board of directors regarding the preparation and fair presentation of published financial statements and that we have controls and procedures designed to ensure that the information required to be disclosed by us in our reports that we will be required to file under the Exchange Act is accumulated and communicated to our management as appropriate to allow timely and informed decisions regarding financial disclosure. Our management assessed the effectiveness of our internal control over financial reporting as of October 31, 2014. Based on this assessment, management believes that as of October 31, 2014, our internal control over financial reporting was not effective based on those criteria.

Management’s assessment identified several material weaknesses in our internal control over financial reporting. These material weaknesses include the following:

Limited capability to interpret and apply accounting principles generally accepted in the United States; Lack of formal accounting policies and procedures that include multiple levels of review.

 
14

 

Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Our control systems are designed to provide such reasonable assurance of achieving their objectives. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within our Company have been detected. These inherent limitations include, but are not limited to, the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

This report does not include an attestation report of the company’s registered public accounting firm regarding internal control over financial reporting. Identified in connection with the evaluation required by paragraph (d) of Rule 240.13a-15 or Rule 240.15d-15 of this chapter that occurred during the registrant’s last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings.

We were not subject to any legal proceedings during the three month periods ended October 31, 2014 or 2013 and, to the best of our knowledge, no legal proceedings are pending or threatened.

Item 1A. Risk Factors.

As a "smaller reporting company" as defined by Item 10 of Regulation S-K, we are not required to provide information required by this Item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

No equity securities were sold during the three month periods ended October 31, 2014 or 2013.

Item 3. Defaults Upon Senior Securities.

No senior securities were issued or outstanding during the three month periods ended October 31, 2014 or 2013.

Item 4. Mine Safety Disclosures

Not applicable to our Company.

Item 5. Other Information.

None
 
Item 6. Exhibits.

a. Exhibits

31.1                     Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for Robert Heckes.
32.1                     Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 for Robert Heckes.
101                      Interactive Data Files





 
15


SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 

 
   
PHOTOAMIGO, INC.
 
       
       
 
/s/ Robert Heckes
 
Dated: December 22, 2014
By: Robert Heckes, Director, Chief Executive Officer, and Chief Financial Officer
 
       
 
 
 
In accordance with the Exchange Act, this Report has been signed below by the following persons on behalf of the Company and in the capacities and on the dates indicated.

 
   
PHOTOAMIGO, INC.
 
       
       
 
/s/ Robert Heckes
 
Dated: December 22, 2014
By: Robert Heckes, Director, Chief Executive Officer, and Chief Financial Officer
 
       
 
16