Hartford Great Health Corp. - Quarter Report: 2014 January (Form 10-Q)

photo_10q-013114.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: January 31, 2014

o	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from ____ to ________

Commission File Number: 333-164633

PHOTOAMIGO, INC.

(Exact Name of Registrant as Specified in its Charter)

NEVADA	20-5422795
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification Number)

2532 Foothill Road, Santa Barbara, CA. 93105

(Address of Principal Executive Offices) (Zip Code)

Registrant’s telephone number including area code: (805) 965-0699

Former name, former address, and former fiscal year, if changed since last report

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes x No o

Indicate by checkmark whether the registrant is a large accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o Accelerated filer o

Non-accelerated filer o Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes x No o

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date: 3,012,000 shares of common stock outstanding as of March 24, 2014.

PHOTOAMIGO, INC.

Index

		Page
Part I - FINANCIAL INFORMATION

Item 1.	Financial Statements

	Balance Sheets as of October 31, 2013 (unaudited) and July 31, 2013 (audited)	3

	Statements of Operations (unaudited) for the three and six month periods ended January 31, 2014 and 2013, and for the period from Inception (April 2, 2008) to January 31, 2014	4

	Statement of Changes in Stockholders’ Equity (Deficit) for the period from Inception (April 2, 2008) to January 31, 2014	5

	Statements of Cash Flows (unaudited) for the six month periods ended January 31, 2014 and 2013, and for the period from Inception (April 2, 2008) to January 31, 2014	6

	Notes to Financial Statements (unaudited)	7

Item 2.	Management's Discussion and Analysis or Plan of Operation	11

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	14

Item 4.	Controls and Procedures	14

Part II - OTHER INFORMATION

Item 1.	Legal Proceedings	15

Item 1A.	Risk Factors	15

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	15

Item 3.	Defaults Upon Senior Securities	15

Item 4.	Mine Safety Disclosures	15

Item 5.	Other Information	15

Item 6.	Exhibits	15

SIGNATURES		16

PHOTOAMIGO, INC.

(A Development Stage Company)

BALANCE SHEETS

	January 31, 2014 (unaudited)			July 31, 2013 (audited)
ASSETS
Current assets:
Cash and cash equivalents	$	3,045		$	3,513
Total current assets		3,045			3,513

Total assets	$	3,045		$	3,513

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Accounts payable	$	2,525		$	1,819
Advances from officer		227			226
Total current liabilities		2,752			2,045

Total liabilities		2,752			2,045

Commitments and contingencies

Stockholders' equity:
Preferred stock - $0.001 par value, 5,000,000 shares authorized:
No shares issued or outstanding		-			-
Common stock - $0.001 par value, 100,000,000 shares authorized:
3,012,000 shares issued and outstanding		3,012			3,012
Additional paid-in capital		225,619			215,619
(Deficit) accumulated during the development stage		(228,338	)		(217,163	)
Total stockholders' equity		293			1,468

Total liabilities and stockholders' equity	$	3,045		$	3,513

The accompanying notes are an integral part of these unaudited financial statements.

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENTS OF OPERATIONS

for the three and six month periods ended January 31, 2014 and 2013,

and for the period from Inception (April 2, 2008) to January 31, 2014

(unaudited)

	Three Months ended January 31, 2014			Three Months ended January 31, 2013			Six Months ended January 31, 2014			Six Months ended January 31, 2013			From Inception (April 2, 2008) to January 31, 2014
Revenues	$	-		$	-		$	-		$	-		$	-
Operating expenses:
Website development		885			570			1,055			747			22,887
Employee compensation		-			-			-			-			25,800
Sales and marketing		-			-			-			-			3,162
Legal and accounting fees		4,569			2,025			7,168			7,334			71,986
Investor relations		2,517			1,737			2,872			2,098			38,245
Other general and administrative		3			204			78			216			6,455
Impairment		-			-			-			-			59,400
Total expenses		7,974			4,536			11,173			10,395			227,935

Operating (loss)		(7,974	)		(4,536	)		(11,173	)		(10,395	)		(227,935	)

Other income(expense):
Interest expense		-			-			-			-			(631	)
Interest income		-			-			(2	)		-			228
Net other income (expense)		-			-			(2	)		-			(403	)

Net (loss)	$	(7,974	)	$	(4,536	)	$	(11,175	)	$	(10,395	)	$	(228,338	)


Net (loss) per common share:
Basic and Diluted	$	(0.00	)*	$	(0.00	)*	$	(0.00	)*	$	(0.00	)*

Weighted average shares outstanding:
Basic and Diluted		3,012,000			3,012,000			3,012,000			3,012,000

* denotes a loss of less than $(0.01) per share

The accompanying notes are an integral part of these unaudited financial statements.

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)

for the period from Inception (April 2, 2008) to January 31, 2014

	Common Stock				Additional Paid - in		Accumulated			Total Stockholders' Equity
	Shares		Amount		Capital		(Deficit)			(Deficit)
Balance at Inception, April 2, 2008 - audited		-	$	-	$	-	$	-		$	-

Shares issued in exchange for assets, April 2, 2008		2,100,000		2,100		57,000		-			59,100
Shares issued for cash at
$0.094 per share, April 2, 2008		500,000		500		46,500		-			47,000
Shares issued for cash and services at
$0.094 per share, April 2, 2008		250,000		250		23,250		-			23,500
Shares issued for cash at
$0.0833 per share, April 28, 2008		138,000		138		11,362		-			11,500

Net (loss)		-		-		-		(86,542	)		(86,542	)

Balance, July 31, 2008 - audited		2,988,000		2,988		138,112		(86,542	)		54,558

Net (loss)		-		-		-		(36,247	)		(36,247	)

Balance, July 31, 2009		2,988,000		2,988		138,112		(122,789	)		18,311

Shares issued for cash at		24,000		24		376		-			400
$0.0166 per share, January 25, 2010
Net (loss)		-		-		-		(24,935	)		(24,935	)

Balance, July 31, 2010 - audited		3,012,000		3,012		138,488		(147,724	)		(6,224	)

Net (loss)		-		-		-		(30,380	)		(30,380	)

Balance, July 31, 2011		3,012,000		3,012		138,488		(178,104	)		(36,604	)

Net (loss)		-		-		-		(21,826	)		(21,826	)

Capital contributions - shareholders		-		-		57,131		-			57,131

Balance, July 31 , 2012 - audited		3,012,000		3,012		195,619		(199,930	)		(1,299	)

Net (loss)		-		-		-		(17,233	)		(17,233	)

Capital contributions - shareholders		-		-		20,000		-			20,000

Balance, July 31 , 2013 - audited		3,012,000		3,012		215,619		(217,163	)		1,468

Net (loss)		-		-		-		(11,175	)		(11,175	)

Capital contributions - shareholders		-		-		10,000		-			10,000
Balance, January 31, 2014- unaudited		3,012,000	$	3,012	$	225,619	$	(228,338	)	$	293

The accompanying notes are an integral part of these unaudited financial statements.

PHOTOAMIGO, INC.

(A Development Stage Company)

STATEMENTS OF CASH FLOWS

for the six months ended January 31, 2014 and 2013,

and for the period from Inception (April 2, 2008) to January 31, 2014

(unaudited)

	Six Months ended January 31, 2014			Six Months ended January 31, 2013			From Inception (April 2, 2008) to January 31, 2014
Cash flows from operating activities:
Net (loss)	$	(11,175	)	$	(10,395	)	$	(228,338	)
Adjustments to reconcile net (loss) to net cash
used by operating activities:
Impairment		-			-			59,400
Stock issued for services		-			-			20,500
Changes in operating assets and liabilities:
Increase/(decrease) in accounts payable		707			728			2,525
Increase in accrued compensation		-			-			16,200
Increase/(decrease) in advances from officer		-			-			227

Net cash (used in) operating activities		(10,468	)		(9,667	)		(129,486	)

Cash flows from investing activities:
Purchase of website assets		-			-			(300	)
Net cash (used in) investing activities		-			-			(300	)

Cash flows from financing activities:
Cash proceeds from notes payable		-			-			(7,000	)

Proceeds from accrued compensation		-			-			(9,200	)
Proceeds from contributions from shareholders		10,000			10,000			87,131
Cash proceeds from sale of stock		-			-			61,900
Net cash provided by financing activities		10,000			10,000			132,831

Net increase (decrease) in cash and equivalents		(468	)		333			3,045

Cash and equivalents at beginning of period		3,513			943			-

Cash and equivalents at end of period	$	3,045		$	1,276		$	3,045


Supplemental Cash Flow Information
Interest paid	$	-		$	-		$	-
Income taxes paid	$	-		$	-		$	-

Non-cash investing and financing activities:
Shares issued in exchange for website domain names,
membership base and software	$	-		$	-		$	59,100

The accompanying notes are an integral part of these unaudited financial statements.

PHOTOAMIGO, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO FINANCIAL STATEMENTS

For the three and six month periods ended January 31, 2014 and 2013 and for the period from Inception (April 2, 2008) to January 31, 2014

(unaudited)

1.	Nature of Operations and Summary of Significant Accounting Policies

Nature of Operations

PhotoAmigo, Inc. (“the Company” or “PhotoAmigo”) was organized under the laws of the State of Nevada on April 2, 2008. The Company has been in the development stage since its formation and has not yet realized revenues from its planned operations. It plans to develop photographic sharing and networking through its website PhotoAmigo.com.

Summary of Significant Accounting Policies

Interim Financial Information: The interim financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) as promulgated in Item 210 of Regulation S-X. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) have been condensed or omitted pursuant to such SEC rules and regulations. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of financial position as of January 31, 2014, results of operations, changes in stockholders' equity (deficit) and cash flows for the three and six month periods ended January 31, 2014 and 2013, as applicable, have been made. The results for these interim periods are not necessarily indicative of the results for the entire year. The accompanying financial statements should be read in conjunction with the financial statements and the notes thereto included in the Company’s Form 10-K.

Development Stage Company: Based on the Company’s business plan, it is a development stage company since its planned principal operations have not yet commenced. Accordingly, the financial statements are presented in conformity with US GAAP that applies to development stage enterprises. In addition to all the requirements applicable to an established enterprise, as a development stage enterprise, the Company discloses the deficit accumulated during the development stage and the cumulative statements of operations and cash flows from its inception (April 2, 2008) date to the current balance sheet date.

Use of Estimates: The preparation of financial statements in conformity with US GAAP requires the Company's management to make estimates and assumptions that affect the amounts of assets and liabilities, the identification and disclosure of impaired assets and contingent liabilities at the date of the financial statements, and the reported amounts of expenses during the reporting period. Actual results could differ from those estimates.

Revenue Recognition: PhotoAmigo commenced operations, is in its development stage, and has not yet generated any revenues from operations. Revenues are expected to be derived principally from subscriptions to our website.

PhotoAmigo will recognize revenue in accordance with the Accounting Standards Codification guidance for, “Revenue Recognition”. In all cases, revenue will be recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the amount is reasonably assured. Certain insignificant amounts collected during the development, testing, and implementation phases are recorded as a recovery of development expense.

Deferred revenue will be recorded when amounts are received from customers for future subscriptions. The deferred amounts will be subsequently recognized as income each month based on the pro-rata portion of the prepaid subscription that has been fulfilled.

Advertising costs: Advertising costs are expensed as incurred. No advertising costs were incurred during the three and six month periods ended January 31, 2014 or 2013.

Concentration of Credit Risk: Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of temporary cash investments. On January 31, 2014, the Company did not have a concentration of credit risk since it had no temporary cash investments in bank accounts in excess of the FDIC insured amounts.

PHOTOAMIGO, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO FINANCIAL STATEMENTS

For the three and six month periods ended January 31, 2014 and 2013 and for the period from Inception (April 2, 2008) to January 31, 2014

(unaudited)

Stock-based Compensation: PhotoAmigo plans to account for stock-based compensation in accordance with the ASC guidance for “Stock Compensation,” requiring the Company to record compensation costs determined in accordance with the fair value based method prescribed in the guidance. PhotoAmigo has no stock compensation plan and has not made any grants since inception, and, accordingly, has not recognized any stock-based compensation expense.

Income (Loss) Per Share: Basic earnings per share includes no dilution and is computed by dividing net income (or loss) by the weighted-average number of shares outstanding during the period. Diluted earnings per share reflect the potential dilution of securities that could share in the earnings of the Company, assuming the issuance of an equivalent number of common shares pursuant to options, warrants, or convertible debt arrangements. Diluted earnings per share is not shown for periods in which the Company incurs a loss because it would be anti-dilutive. Similarly, potential common stock equivalents are not included in the calculation if the effect would be anti-dilutive. No potentially dilutive debt or equity securities were issued or outstanding during the three and six month periods ended January 31, 2014 or 2013.

Recent Accounting Pronouncements: The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not believe the future adoption of any such pronouncements may be expected to cause a material impact on its financial condition or the results of its operations.

2. Going Concern

The accompanying financial statements were prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of obligations in the normal course of business. However, PhotoAmigo’s operations are in the development stage and it has incurred losses since inception (April 2, 2008), resulting in an accumulated deficit of $228,338 as of January 31, 2014. These conditions raise substantial doubt about the ability of PhotoAmigo to continue as a going concern.

In view of these matters, continuation as a going concern is dependent upon several factors, including the availability of debt or equity funding upon terms and conditions acceptable to PhotoAmigo, and ultimately achieving profitable operations. Management cannot provide assurance that PhotoAmigo will meet its objectives and be able to continue in operation.

The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of PhotoAmigo to continue as a going concern.

3. Related Party Transactions

From time to time, PhotoAmigo receives funds by way of loan from its sole executive officer to cover temporary working capital requirements. As of January 31, 2014, the outstanding balance of advances from its sole executive officer was $227, the advances bear no interest, are unsecured and due on demand.

Office space is provided to PhotoAmigo at no additional cost by the sole executive officer. No provision for these costs has been included in these financial statements as the amounts are not material.

During the six months ended January 31, 2014, four shareholders contributed $10,000 to fund the Company’s ongoing activities. The shareholders did not receive any equity for the contributions and the contributions are not repayable. Accordingly these contributions have been credited to additional paid in capital. Similarly, during the six months ended January 31, 2013, shareholders contributed $10,000 to fund the Company's ongoing operations and this balance was credited to additional paid in capital.

PHOTOAMIGO, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO FINANCIAL STATEMENTS

For the three and six month periods ended January 31, 2014 and 2013 and for the period from Inception (April 2, 2008) to January 31, 2014

(unaudited)

4. Income Taxes

PhotoAmigo’s deferred tax assets, valuation allowance, and change in valuation allowance are as follows:

Period Ending	Estimated NOL carry-forward		NOL expires		Estimated tax benefit from NOL		Valuation allowance			Change in valuation allowance			Net tax asset
July 31, 2008	$	86,500		2028	$	17,300	$	(17,300	)	$	(17,300	)	$	0
July 31, 2009	$	36,200		2029	$	7,200	$	(7,200	)	$	(7,200	)	$	0
July 31, 2010	$	25,000		2030	$	5,000	$	(5,000	)	$	(5,000	)	$	0
July 31, 2011	$	30,400		2031	$	6,100	$	(6,100	)	$	(6,100	)	$	0
July 31, 2012	$	22,000		2032	$	4,400	$	(4,400	)	$	(4,400	)	$	0
July 31, 2013	$	17,000		2033	$	3,400	$	(3,400	)	$	(3,400	)	$	0
January 31, 2014	$	11,000		2034	$	2,200	$	(2,200	)	$	(2,200	)	$	0

Income taxes at the statutory rate are reconciled to reported income tax expense (benefit) as follows:

	2014	2013
Income tax benefit at statutory rate	(20%)	(20%)
Deferred income tax valuation allowance	20%	20%
Reported tax rate	0%	0%

At this time, the Company is unable to determine if it will be able to benefit from its deferred tax asset. There are limitations on the utilization of net operating loss carryforwards, including a requirement that losses be offset against future taxable income, if any. In addition, there are limitations imposed by certain transactions which are deemed to be ownership changes. Accordingly, a valuation allowance has been established for the entire deferred tax asset.

PHOTOAMIGO, INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO FINANCIAL STATEMENTS

For the three and six month periods ended January 31, 2014 and 2013 and for the period from Inception (April 2, 2008) to January 31, 2014

(unaudited)

5. Shareholders’ Equity

Preferred Stock

The Company is authorized to issue 5,000,000 shares of preferred stock with a par value of $0.001 per share.

No shares of preferred stock have been issued or outstanding since Inception (April 1, 2008).

Common Stock

The Company is authorized to issue 100,000,000 shares or common stock with a par value of $0.001 per share.

No shares of common stock were issued during the three and six month periods ended January 31, 2014 or 2013.

There were 3,012,000 shares of common stock issued and outstanding at January 31, 2014.

Additional Paid In Capital

5. Subsequent Events

In accordance with ASC 855, “Subsequent Events”, the Company has evaluated subsequent events through the date of available issuance of these unaudited financial statements on March 24, 2014. During this period, other than as disclosed above, the Company did not have any material recognizable subsequent events.

Item 2. Management’s Discussion and Analysis or Plan of Operation

Overview

This discussion updates our business plan for the balance of the fiscal year ending July 31, 2014. It also analyzes our financial condition at January 31, 2014, and compares it to our financial condition at July 31, 2013. This discussion summarizes the results of our operations for the three and six month periods ended January 31, 2014 and compares it to the three and six month periods ended January 31, 2013. This discussion and analysis should be read in conjunction with our audited financial statements for the year ended July 31, 2013, including footnotes, contained in our Annual Report on Form 10-K, and with the unaudited financial statements for the interim period ended January 31, 2014, including footnotes, which are included in this quarterly report..

Overview

PhotoAmigo, Inc. (“the Company”, “PhotoAmigo”, “we”, “us” or “our”) was incorporated in the State of Nevada on April 2, 2008 (“Inception”). Since Inception, we have engaged in activities to formulate and implement our business plan which is to develop photographic sharing and networking through its website PhotoAmigo.com

Ability to continue as a “going concern”. The independent registered public accounting firm’s report on our financial statements as of July 31, 2013, includes a “going concern” explanatory paragraph that describes substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to the factors prompting the explanatory paragraph are discussed in the financial statements, including footnotes thereto.

Development Stage Company. We are considered to be in the development stage as defined in the accounting standards. We have devoted substantially all of our efforts to business planning and development. Additionally, we have allocated a substantial portion of our time and investment to bringing our product to the market, and to raising capital. We have not yet generated any revenue from operations.

Plan of Operation

We provide social networking and photo sharing from our website PhotoAmigo.com. We also maintain the domain names PhotoAmigo.net, fotoamigo.com and fotoamigo.net. These domain names all redirect incoming traffic to our main website, PhotoAmigo.com.

We believe that we can generate significant revenue from the services provided by our website. We need to continue development of the features on the website and attract additional subscribers. PhotoAmigo believes that its brand, product offering and future enhancements will continue to attract users and will make it a premier destination for photo sharing. While there are established photo sharing sites on the Internet, we believe that the continued growth of sharing photos and photo blogging will create an opportunity for additional sites. Our strategy is to engage users by offering free photo sharing and social networking services. We believe that by offering a full suite of services for free, we can eventually get users to upgrade their membership for more photo sharing storage space.

As shown in the following table, we have slowly increased the total number of members using our free services.

July 31, 2010	July 31, 2011	July 31, 2012	July 31, 2013	January 31, 2014
4,509	4,553	4,583	4,606	4,615

To become a viable enterprise, we must further increase the number of members visiting out site and convert members from free membership to paid membership. We have not had any members using our paid services since inception (April 2, 2008).

We are unable, at this time, to predict when, if ever, our objectives will be achieved.

Liquidity and Capital Resources

As of January 31, 2014, we had a working capital balance of $293, comprised of cash of $3,045 and current liabilities of $2,752. This represents a decrease in the working capital of $1,175 from the working capital balance of $1,468 reported as of July 31, 2013 which comprised cash of $3,513 and current liabilities of $2,045.

Our lack of capital resources will require us to obtain additional funding to achieve our photo sharing website development goals. In the past we have relied on issuances of common stock to fund our operations.

We may seek additional financing in the form of debt or equity. There is no assurance that we will be able to obtain any needed financing on favorable terms, or at all, or that we will find qualified purchasers for the sale of our stock. Any sales of our securities would dilute the ownership of our existing investors.

We currently have no written or firm agreement regarding future funding requirements, and we may curtail our efforts or cease activities entirely.

Future Capital Expenditures

As of January 31, 2014, we have no plans or commitments to acquire capital assets.

Results of Operations – Three Months Ended January 31, 2014 Compared to the Three Months Ended January 31, 2013

Revenue

We recognized no revenue in the three months ended January 31, 2014 or 2013 as we have not commenced operations as yet.

Operating Expenses

Operating expenses increased to $7,974 for the three months ended January 31, 2014, compared to $4,536 during the comparable period of 2013. This increase of $3,438 was substantially due to the increase in professional fees to $4,569 during 2014 compared to $2,025 in 2013. Also increasing was the investor relations expenses going from $1,737 in 2013 to $2,517 in the three months ended January 2014. We did not incur legal fees associated with filing a registration statement this quarter, as we did during the three months ended January 31, 2013. Consistent with our current need to conserve capital resources, we have reduced our website development expenses, our marketing expenses, and certain general and administrative expenses. Substantially all of our operating expenses are incurred in connection with activities to meet current reporting requirements for a public company and there was no material change in the nature or extent of those activities.

Net Loss

For the three months ended January 31, 2014, we recorded a net loss of $7,974 compared to a net loss for the corresponding period of 2013 of $4,536 due to the factors discussed above.

Results of Operations – Six Months Ended January 31, 2014 Compared to the Six Months Ended January 31, 2013

Revenue

We recognized no revenue in the six months ended January 31, 2014 or 2013 as we have not commenced operations as yet.

Operating Expenses

Operating expenses increased to $11,173 for the six months ended January 31, 2014, compared to $10,395 during the comparable period of 2013. The increase was substantially due to the increase in investor relations costs of $2,872 during 2014 compared to $2,098 in 2013. We did not incur legal fees associated with filing a registration statement this quarter, as we did during the six months ended January 31, 2013. Consistent with our current need to conserve capital resources, we have reduced our website development expenses, our marketing expenses, and certain general and administrative expenses. Substantially all of our operating expenses are incurred in connection with activities to meet current reporting requirements for a public company and there was no material change in the nature or extent of those activities.

Net Loss

For the six months ended January 31, 2014, we recorded a net loss of $11,175 compared to a net loss for the corresponding period of 2013 of $10,395 due to the factors discussed above.

Cash Flows – Six Months Ended January 31, 2014 Compared to the Six Months Ended January 31, 2013

Operating Activities

During the six months ended January 31, 2014 we used $11,175 in operating activities compared to $10,395 in the six months ended January 31, 2013. This is not a significantly different amount of funds used in operating activities compared to the previous six month period ending in January 2013.

Investing activities

We neither used, nor generated, funds from investing activities during the three months ended January 31, 2014 or 2013.

Financing activities

During the six months ended January 31, 2014, four shareholders contributed $10,000 to fund the Company’s ongoing activities. The shareholders did not receive any equity for the contributions and the contributions are not repayable. Accordingly, these contributions have been accounted for as contributions in capital. Similarly we received $10,000 in capital contributions from shareholders during the six months ended January 31, 2013.

Critical Accounting Policies

Our critical accounting policies are disclosed in Note 1 of the unaudited footnotes to our financial statements above. There have been no changes in our critical accounting policies since July 31, 2013.

Forward-Looking Statements

This Form 10-Q contains or incorporates by reference “forward-looking statements,” as that term is used in federal securities laws, about our financial condition, results of operations and business. These statements include, among others:

- statements concerning the benefits that we expect will result from our business activities and results of business development that we contemplate or have completed, such as increased revenues; and

- statements of our expectations, beliefs, future plans and strategies, anticipated developments and other matters that are not historical facts.

These statements may be made expressly in this document or may be incorporated by reference to other documents that we will file with the SEC. You can find many of these statements by looking for words such as “believes,” “expects,” “anticipates,” “estimates” or similar expressions used in this report or incorporated by reference in this report.

These forward-looking statements are subject to numerous assumptions, risks and uncertainties that may cause our actual results to be materially different from any future results expressed or implied in those statements. Because the statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied. We caution you not to put undue reliance on these statements, which speak only as of the date of this report. Further, the information contained in this document or incorporated herein by reference is a statement of our present intention and is based on present facts and assumptions, and may change at any time and without notice, based on changes in such facts or assumptions.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

As a "smaller reporting company" as defined by Item 10 of Regulation S-K, we are not required to provide information required by this Item.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

An evaluation was performed under the supervision of our management, including our Chief Executive Officer and Chief Financial Officer (principal financial officer), of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of the end of the period covered by this Annual Report. Based on that evaluation, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that, as of January 31, 2014, our disclosure controls and procedures were not effective to ensure that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms due to material weaknesses in our internal controls described below.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Exchange Act Rule 13a-15(f). Our internal control system is intended to provide reasonable assurance to our management and board of directors regarding the preparation and fair presentation of published financial statements and that we have controls and procedures designed to ensure that the information required to be disclosed by us in our reports that we will be required to file under the Exchange Act is accumulated and communicated to our management as appropriate to allow timely and informed decisions regarding financial disclosure. Our management assessed the effectiveness of our internal control over financial reporting as of January 31, 2014. Based on this assessment, management believes that as of January 31, 2014, our internal control over financial reporting was not effective based on those criteria.

Management’s assessment identified several material weaknesses in our internal control over financial reporting. These material weaknesses include the following:

Limited capability to interpret and apply accounting principles generally accepted in the United States;

Lack of formal accounting policies and procedures that include multiple levels of review.

Limitations on Effectiveness of Controls and Procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Our control systems are designed to provide such reasonable assurance of achieving their objectives. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within our Company have been detected. These inherent limitations include, but are not limited to, the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

This report does not include an attestation report of the company’s registered public accounting firm regarding internal control over financial reporting. Identified in connection with the evaluation required by paragraph (d) of Rule 240.13a-15 or Rule 240.15d-15 of this chapter that occurred during the registrant’s last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings.

We were not subject to any legal proceedings during the three and six month periods ended January 31, 2014 or 2013 and, to the best of our knowledge, no legal proceedings are pending or threatened.

Item 1A. Risk Factors.

As a "smaller reporting company" as defined by Item 10 of Regulation S-K, we are not required to provide information required by this Item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

No equity securities were sold during the three and six month periods ended January 31, 2014 or 2013.

Item 3. Defaults Upon Senior Securities.

No senior securities were issued or outstanding during the three and six month periods ended January 31, 2014 or 2013.

Item 4. Mine Safety Disclosures

Not Applicable

Item 5. Other Information.

None

Item 6. Exhibits.

a. Exhibits

31.1

Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for Robert Heckes.

32.1

Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 for Robert Heckes.

101

Interactive Data Files

SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

			PHOTOAMIGO, INC.


			/s/ Robert Heckes
Dated: March 24, 2014			By: Robert Heckes, Director, Chief Executive Officer, and Chief Financial Officer

In accordance with the Exchange Act, this Report has been signed below by the following persons on behalf of the Company and in the capacities and on the dates indicated.

			PHOTOAMIGO, INC.


			/s/ Robert Heckes
Dated: March 24, 2014			By: Robert Heckes, Director, Chief Executive Officer, and Chief Financial Officer