Inuvo, Inc. - Quarter Report: 2009 September (Form 10-Q)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

FORM 10-Q

(Mark One)

þ  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2009

or

¨  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________________ to __________________________

Commission file number: 001-32442

INUVO, INC

(Exact name of registrant as specified in its charter)

15550 Lightwave Drive, Third Floor, Clearwater, FL 33760

(Address of principal executive offices) (Zip Code)

(727) 324-0211

(Registrant's telephone number, including area code)

N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes þ  No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 (or for such shorter period that the registrant was required to submit and post such files).

Yes ¨  No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes ¨ No þ

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

INUVO, INC.

FORM 10-Q

Quarter Ended September 30, 2009

TABLE OF CONTENTS

i

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include, but are not limited to, our ability to raise capital as necessary and restructure our existing lending relationships, attract new clients and retain existing clients, seasonal fluctuations in advertising spending, changes in the availability and price of advertising space, timing in the completion of web development projects or in the recognition of revenue on these projects, availability of financing to fund capital or operating activities, timing and proceeds of the sale of discontinued businesses, national and global economic conditions impact on customer demand for our products and services, fluctuations in sales from a significant single customer, and competition from other companies which may have superior resources or services. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Item 1A. - Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2008 as filed with the Securities and Exchange Commission. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms the “Company,” "we," "us," "ours," and similar terms refers to Inuvo, Inc., a Nevada corporation formerly known as Kowabunga! Inc., and our subsidiaries.

The information which appears on our web site at www.inuvo.com is not part of this report.

ii

PART 1 - FINANCIAL INFORMATION

ITEM 1.

FINANCIAL STATEMENTS.

INUVO, INC.

CONSOLIDATED BALANCE SHEETS

September 30, 2009 and December 31, 2008

The accompanying notes to the consolidated financial statements are an integral part of these statements.

1

INUVO, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

Three and Nine Months Ended September 30, 2009 and 2008

The accompanying notes to the consolidated financial statements are an integral part of these statements.

2

 INUVO, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

Nine Months Ended September 30, 2009 and 2008

(Unaudited)

The accompanying notes to the consolidated financial statements are an integral part of these statements.

3

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

 Note 1 – Business and Accounting Policies

The significant accounting policies of Inuvo, Inc. and Subsidiaries (the “Company”) are described in Note 1 of the Notes to Consolidated Financial Statements included in its Annual Report on Form 10-K for the year ended December 31, 2008 as filed with the Securities and Exchange Commission (“SEC”). For interim reporting purposes, the Company follows the same accounting policies and considers each interim period as an integral part of an annual period. Certain prior period amounts have been reclassified to conform to the current presentation related to discontinued operations and segment classification.

We are an Internet marketing services business separated into two reporting segments:

·

Exchange, and

·

Direct.

The Exchange segment is focused on the technology, analytics and data necessary to facilitate business-to-business (“B2B”) advertising transactions. The Exchange segment provides performance-based marketing and technology solutions to advertisers and publishers. These solutions help advertisers acquire customers with payment for services to Inuvo occurring either on a pay per click or pay per action basis. The Exchange has tens of thousands of advertisers and thousands of publisher partners.

Our Direct segment utilizes online techniques to acquire information about consumers that can, but has not always been, subsequently monetized over time. The primary means to monetize the consumer data has historically included a limited license of the database to other companies and/or the sale of products to the consumers whose contact information was collected. The strategy for collecting consumer data has been to target individuals interested in home business opportunities, professional recertification, baby products and nutritional supplements. We collect the consumer data, which includes name, address, phone number and email address to enable the Company to expand and develop the database and market various internal and external products to the consumers. We determine the interest in a variety of product offers through a combination of inbound/outbound calls to a Company telemarketing representative, email marketing initiatives and postal offers.

Basis of Presentation

The consolidated financial statements include the accounts of the Company and its subsidiaries. All inter-company accounts and transactions have been eliminated in consolidation.

The accompanying unaudited interim financial statements as of September 30, 2009 and for the nine and three months ended September 30, 2009 and 2008 have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) have been condensed or omitted pursuant to such rules and regulations. These condensed consolidated financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2008, and filed with the SEC. The Company has evaluated subsequent events through November 27, 2009, the filing date of this Form 10-Q, and has disclosed all relevant items in Note 13 to these financial statements. The interim financial information contained herein is not certified or audited; it reflects all adjustments (consisting of only normal recurring accruals) which are, in the opinion of management, necessary for a fair statement of the operating results for the periods presented, stated on a basis consistent with that of the audited financial statements. The results of operations for any interim period are not necessarily indicative of results to be expected for the full year.

Reclassification

For comparability, the 2008 financial statements reflect reclassifications where appropriate to conform to the financial statement presentation used in 2009. Certain prior period amounts have been reclassified to conform to the current presentation related to the reporting of operating expenses and discontinued operations. The presentation of cost of revenue and other operating expenses has been expanded to provide greater transparency into the components of the Company’s operating costs. Additionally, the businesses included in discontinued operations

4

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

were modified during February 2009 as the Company decided to retain the consumer marketing business. As such, the results of operations from the consumer marketing business have been reclassified to continuing operations for all periods presented.

Use of Estimates

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the date of the consolidated financial statements and the reported amounts of net revenue and expenses in the reporting period. The Company regularly evaluates estimates and assumptions related to allowances for doubtful accounts, goodwill and purchased intangible asset valuations, derivatives and deferred income tax asset valuation allowances. The Company bases its estimates and assumptions on current facts, historical experience and on various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from management’s estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected.

Credit Risk, Customer and Vendor Evaluation

Accounts receivable are typically unsecured and are derived from sales to customers. The Company performs ongoing credit evaluations of its customers and maintains allowances for estimated credit losses. The Company applies judgment as to its ability to collect outstanding receivables based primarily on management’s evaluation of the customer’s financial condition and past collection history and records a specific allowance. In addition, the Company records an allowance based on the length of time the receivables are past due.

At September 30, 2009, the Company had one individual customer with accounts receivable balances greater than 10% of the gross accounts receivable. This customer owed approximately $2.1 million or 34% of gross accounts receivable at September 30, 2009 and approximately $5.0 million or 51% at December 31, 2008. This same customer contributed approximately $19.7 million or 51% of total net revenue for the nine months ended September 30, 2009 and approximately $16.4 million or 33% of total net revenue for the nine months ended September 30, 2008.

Interest Rate Swap Agreement

The Company accounts for derivative financial instruments in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 815, Derivatives and Hedging. This standard requires the Company to recognize all derivatives on the balance sheet at fair value. Our derivative qualifies as a cash flow hedge. Therefore, the effective portion of the derivative fair value change is recorded through other comprehensive income (loss), a component of stockholders’ equity. During March 2009, the Company cancelled its only derivative and incurred a related expense of $94,000 for the nine months ended September 30, 2009 reflected as Other Expense on the Consolidated Statements of Operations, which was previously reflected in Other Accumulated Comprehensive Loss.

Note 2 - Property and Equipment, net

The net carrying value of property and equipment, net at September 30, 2009 and December 31, 2008 was:

5

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

Assets not yet in service represent the development of the Inuvo Platform. The Company will begin amortizing these costs when the platform is deployed, with version 1 launching in the fourth quarter of 2009. We will continue to capitalize the cost for the development of significant products and features to be implemented as part of the Inuvo Platform.

Note 3 – Goodwill and Intangible Assets

Since 2004, the Company has entered into fourteen purchase agreements in which it allocated a total of $103.4 million of the purchase price to intangible assets, including goodwill. Due to continued declines in the Company’s market capitalization and deterioration in the overall markets that the Company operates in, the Company tested its goodwill and other intangible assets for impairment as of December 31, 2008. Overall, during 2008, the Company recognized impairment charges of $62.9 million relating to the Company’s continuing operations.

The following is a schedule of the Company’s intangible assets from its continuing operations as of September 30, 2009:

———————

(1)

Amortization of Names Database included in data acquisition amortization for the nine months ended September 30, 2009 and 2008 was $1,357,000 and $2,180,000, respectively. Amortization of Names Database included in data acquisition amortization for the three months ended September 30, 2009 and 2008 was $466,000 and $772,000, respectively.

 The Company’s amortization expense over the next five years is as follows:

Note 4 –Accrued Expenses and Other Current Liabilities

The accrued expenses and other current liabilities consist of the following as of September 30, 2009 and December 31, 2008:

6

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

Note 5 – Other Long Term Liabilities

Other long term liabilities consisted of the following as of September 30, 2009 and December 31, 2008:

Note 6 – Notes Payable

On February 27, 2008, the Company amended and restated its loan agreements with Wachovia Bank, National Association (“Wachovia”). Pursuant to the amended and restated loan agreements, on February 27, 2008 the Company borrowed $15 million from Wachovia, evidenced by a revolving credit promissory note (the “Revolving Credit Note”), and $5.0 million, evidenced by a term promissory note (the “Term Note”). The Company’s obligations under the Loan Agreement and the Notes are secured by a first priority lien, in favor of Wachovia, on all of the assets of the Company, including the stock of each of the Company’s operating subsidiaries and are subject to certain financial covenants. Further, each of the Company’s operating subsidiaries has guaranteed the performance of the Company’s obligations under the Loan Agreement and the Notes (each, a “Guarantor”) and the guaranty is secured by a first priority lien on each Guarantor’s assets. Interest on the unpaid principal balance of the Revolving Credit Note accrues at a range from LIBOR Market Index Rate plus 1.50% to LIBOR Market Index Rate plus 2.50% as such rate may change from day to day dependent on the amounts drawn on the loan on the quarterly calculation date compared to the Company’s trailing EBITDA, as defined in the agreement. Amounts due under the Revolving Credit Note are payable in consecutive monthly payments of accrued interest only until maturity at which time all principal and any accrued but unpaid interest is due and payable. The Revolving Credit Note will mature on February 15, 2011. Interest on the unpaid principal balance of the Term Note accrued at the LIBOR Market Index Rate plus 2.50% as such rate may change from day to day. Amounts due under the Term Note were payable in 36 consecutive monthly payments with the final payment due on February 15, 2011, the Term Note’s maturity. Concurrently the Company entered into an interest rate swap agreement with Wachovia, which was subsequently terminated in 2009, in which it effectively fixed the rate of the term note at 5.9%.

On June 25, 2008, the Company entered into a Master Consent to Loan Documents and First Amendment to Loan Agreement and Amended and Restated Revolving Credit Promissory Note with Wachovia (the “First Loan Amendment”). The First Loan Amendment increased the Company’s availability under the line of credit from 1.75 times to 2.00 times the trailing twelve month adjusted EBITDA through December 31, 2008. The amendment also addressed the use of proceeds from any guarantor sale over the term of the agreement.

On March 18, 2009, the Company entered into a Second Amendment to the Amended and Restated Loan Agreement (the “Second Loan Amendment”) with Wachovia. The Second Loan Amendment amended the loan agreements dated as of February 27, 2008 between Wachovia and the Company and First Loan Amendment. The Second Loan Amendment also amended the Term Note in the original amount of $5.0 million dated as of February 27, 2008. The Second Loan Amendment reduced the maximum available credit under revolving loan facility to $8 million on the effective date and further reduces the maximum available credit under the revolving loan facility to $6 million on October 1, 2009. The maturity date of the Second Loan Amendment and the Term Note was accelerated from February 27, 2011 to March 31, 2010.

On May 11, 2009, the Company entered into a Third Amendment to Amended and Restated Loan Agreement (the “Third Loan Amendment”) with Wachovia. The Third Loan Amendment amended the Affirmative Covenants to remove the requirement that we maintain a Fixed Charge Coverage Ratio from January 1, 2009 or any time thereafter.

Repayment Terms; Interest Rates.  Interest on the unpaid principal balance of the Revolving Credit Note and Term Note accrues at a rate between LIBOR Market Index Rate plus 4% until October 1, 2009 at which time the rate increases to LIBOR Market Index Rate plus 7%, provided further that the interest rate shall in no event be less than 7%. The Revolving Credit Note matures on March 31, 2010.  Amounts due under the Term Note are payable in 36 consecutive monthly payments with any remaining principal due on March 31, 2010, the Term Note’s maturity.

7

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

Concurrently, the Company terminated early the interest rate swap agreement with Wachovia related to the Term Note. The principal amount of the Term Note will be reduced by the net proceeds to the Company upon the sale of MarketSmart Advertising, Inc. (“MSA”) upon consummation of the transaction and the receipt of cash proceeds from the divestiture.

Covenants. As detailed further in the Second Loan Amendment, the Company is limited to borrowings under the revolving facility equal to 2.0 times its trailing pro forma adjusted EBITDA until the earlier of the sale of MSA or October 1, 2009, at which time the borrowings are limited to 1.5 times its trailing pro forma adjusted EBITDA. Further, so long as there remain any amounts outstanding under the credit facility, the Company is required to maintain: (1) a “Total Debt to EBITDA Ratio” of not more than 2.00 to 1.00, calculated quarterly on a rolling four quarters basis; and (2) a “Fixed Charge Coverage Ratio” of not less than 2.50 to 1.00, calculated quarterly on a rolling four quarters basis, which was removed as a requirement in the Third Loan Amendment, as described above. In addition, the Company may not: (a) make capital expenditures during 2009 exceeding $2.0 million and $500,000 any year thereafter; (b) incur any additional indebtedness unless approved by Wachovia; (c) declare or pay dividends unless approved by Wachovia; and (d) arrange for return, cancellation, termination, or replacement of letters of credit on or before August 21, 2009. The Company currently has a letter of credit outstanding with the lessor on the corporate headquarters of approximately $475,000, which was approved by Wachovia. Wachovia has agreed to defer the reduction of the borrowing base and maintain the maximum credit under the revolving credit facility of $8 million based on 2.0 times trailing pro forma adjusted EBITDA until December 31, 2009. The Company is currently negotiating a revised credit facility with Wachovia that will i) keep the borrowing capacity at the current level with reductions to the term note facility over time and ii) extend the entire facility through March 2011.

Additionally, so long as the credit facility remains in effect, the Company may not acquire or invest in, directly or indirectly, any business unless approved by Wachovia. The Company may not purchase, redeem, retire or otherwise acquire, directly or indirectly, any stock, securities, or evidence of indebtedness, unless approved by Wachovia.

Pursuant to the Second Loan Amendment, the Company is required to calculate its borrowing base monthly on a rolling twelve month basis. As of September 30, 2009, the Company’s borrowing base under its Wachovia Revolving Credit Note was approximately $7.3 million. The Company’s outstanding balance as of September 30, 2009 and December 31, 2008 was approximately $5.9 million and $6.2 million, respectively, resulting in availability of approximately $1.4 million at September 30, 2009. The Company’s outstanding balance of the Term Note at September 30, 2009 and December 31, 2008 was $1.7 million and $3.7 million, respectively. At September 30, 2009 the Company was in compliance with all of its debt covenants.

The financial impact on the Company of adverse economic conditions coupled with the decline in our maximum available credit under the Revolving Credit Note to $6.0 million as of December 31, 2009 may restrict our operations and may impact our ability to provide sufficient capital to meet current and ongoing obligations. We are actively pursing alternative financing through various commercial lenders, and are also working with our current lender to obtain sufficient financing to support operations. We may also consider raising additional capital through the sale of debt, equity or a combination of debt and equity. There are no assurances we will be able to either replace the lender with a new lender or raise sufficient capital though the sale of our debt or equity.

Note 7 - Stock-based compensation plans

The Company’s stock option program is a long-term retention program that is intended to attract, retain and provide incentives for talented employees, officers and directors, and to align stockholder and employee interests. The Company considers the option programs critical to its operation and productivity. Currently, the Company grants options and restricted stock units from the 2005 Long-Term Incentive Plan (“LTIP”). Option and restricted stock unit vesting periods are generally three years.

As of September 30, 2009, we had reserved 10.0 million shares of common stock for issuance under our 2005 Long-Term Incentive Plan. As of September 30, 2009, we had 784,045 shares available for grant under our 2005 Long-Term Incentive Plan.

The fair value of restricted stock units is determined using market value of the common stock on the date of the grant. The fair value of stock options is determined using the Black-Scholes valuation model. The Company estimates the fair value of all stock option awards as of the grant date by applying the Black-Scholes-Merton option

8

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

pricing model. The use of this valuation model involves assumptions that are judgmental and highly sensitive in the determination of compensation expense and include the expected life of the option, stock price volatility, risk-free interest rate, dividend yield, exercise price, and forfeiture rate. Under ASC 718, Compensation – Stock Compensation ,(“ASC 718”) forfeitures are estimated at the time of valuation and reduce expense ratably over the vesting period. The forfeiture rate, which is estimated at a weighted average of 25.0 percent of unvested options outstanding, is adjusted periodically based on the extent to which actual forfeitures differ, or are expected to differ, from the previous estimate. 

In May 2008, the Company granted 1,130,000 restricted stock units, of which 730,000 include performance conditions. During the third quarter of 2008 and the first quarter of 2009, 300,000 and 100,000 of those restricted stock units, respectively, were voided as all of the conditions were not met. Unrecognized compensation cost related to restricted stock units of $138,000 will be recognized over the weighted average remaining contractual term of 1.64 years.

In March 2009, the Company granted options to purchase 850,000 shares of common stock under the 2005 LTIP with an exercise price of $0.25 per share. In April 2009, the Company granted options to purchase 201,000 shares of common stock under the 2005 LTIP with an exercise price of $0.25 per share. In July 2009, the Company granted options to purchase 225,000 shares of common stock under the 2005 LTIP with an exercise price of $0.27 per share. In August 2009, the Company granted options to purchase 1,025,000 shares of common stock under the 2005 LTIP with exercise prices ranging from $0.26 to $0.30 per share. In September 2009, the Company granted options to purchase 545,000 shares of common stock under the 2005 LTIP with exercise prices ranging from $0.25 to $0.29 per share. The options vest over 3 years and have a term of 5 years from the date of grant. The Company recorded stock-based compensation expense for all equity incentive plans of approximately $297,000 and approximately $386,000 for the nine months ended September 30, 2009 and 2008, respectively. The Company recorded stock-based compensation expense for all equity incentive plans of approximately $100,000 and approximately $177,000 for the three months ended September 30, 2009 and 2008, respectively.

At September 30, 2009, the aggregate intrinsic value of all outstanding options was approximately $44,083 with a weighted average remaining contractual term of 4.64 years, of which approximately 1.31 million of the outstanding options are currently exercisable with an aggregate intrinsic value of approximately $44,083 a weighted average exercise price of $1.68 and a weighted average remaining contractual term of 4.64 years. No options were exercised during either period. The total compensation cost at September 30, 2009 related to non-vested awards not yet recognized was approximately $657,462 with an average expense recognition period of 2.30 years.

The following table summarizes information about stock option activity during the nine months ended September 30, 2009 and 2008 respectively.

The weighted average grant date fair value of options granted during the nine months ended September 30, 2009 was $0.21.

There were no options exercised during the in the nine months and three months ended September 30, 2009. Cash received for option exercises under any option plan was $0 for the three months and nine months ended September 30, 2009 and $0 and $13,000 for the three months and nine months ended September 30, 2008, respectively.

9

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

In accordance with ASC 718, the fair values of options granted prior to adoption and determined for purposes of disclosure under ASC 718 have not been changed. The fair value of options granted was estimated assuming the following weighted averages:

Expected volatility is based on the historical volatility of the Company’s common stock over the period commensurate with or longer than the expected life of the options. The expected life of the options is based on the vesting schedule of the option in relation to the overall term of the option. The risk free interest rate is based on the market yield of the US Treasury Bill with a 5 year term. The Company does not anticipate paying any dividends so the dividend yield utilized in the model is zero.

Warrants Outstanding

In August 2009, the Company issued 400,000 warrants to an Investor Relations firm as partial compensation for services. The 400,000 warrants are divided into four tranches of 100,000 warrants per tranche with exercises prices of $0.30, $0.50, $1.00 and $1.50. The warrants exercise over a 24 month period on a pro-rata basis and have a term of five years. The Company recognized expense in the three months ended September 30, 2009 of $13,769 related to these warrants. Unrecognized compensation costs related to warrants of $69,000 will be recognized over a remaining life of 0.84 years.

As a result of the granting of the investor relations warrants, the Company triggered the anti-dilution protection for warrants issued to investors in 2006 as part of their purchase and conversion of Series A Preferred Stock (“Investor Warrants”). As a result of the floor on each warrant the following represents the warrants that were outstanding, the stated exercise price and the adjusted exercise price. The Company issued 5,200,000 warrants with an exercise price of $2.50 per share, which was reduced to the floor of $2.00 per share. The Company issued 2,000,007 warrants with an exercise price of $3.05 per share, which was reduced to the floor of $2.50 per share. The Company issued 1,000,006 warrants with an exercise price of $4.00 per share, which was reduced to the floor of $3.50 per share.  Additionally, during the third quarter of 2009 the Company temporarily, from September 21, 2009 to September 29, 2009 (“Reduction Period”), re-priced the Investor Warrants. The Company provided a modification to the warrant agreements that i) reduced the exercise price from all the warrants ranging from $2.00 - $3.50 per share to $0.27 per share, the market price during the Reduction Period and ii) removed the cashless exercise feature. During the Reduction Period, 2,260,931 warrants were exercised for $610,000 in cash. As of September 30, 2009, the Company has outstanding warrants for the potential issuance of 6,484,521 shares of common stock. These warrants were primarily issued in connection with private placements and debt issuances. Exercise prices range from $1.00 to $3.50, and expire in 2010 and 2011 and includes the warrants described above issued to the investor relations firm.

Note 8 – Income Taxes

The Company is currently open to audit under the statute of limitations by the Internal Revenue Service for the years ending December 31, 2005 through 2008. The Company’s 2004 income tax return was reviewed by the Internal Revenue Service. No material items were discovered and the review was finalized in 2006. The Company and its subsidiaries state income tax returns are open to audit under the statute of limitations for the years ending December 31, 2005 through 2008.  

The Company examined the evidence related to a recent history of tax losses, the economic conditions in which the Company operates, recent organizational changes, near term projections as well as the recent changes in the financing agreement with Wachovia and concluded that it is unable to support the conclusion that it is more likely than not that any of its deferred income tax assets will be realized. As a result, the Company has recorded a full valuation allowance for the net deferred tax asset.

10

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

Note 9 – Discontinued Operations

During 2008 the Company decided to divest of or discontinue operations associated with the dating business, advertising agency business and consumer marketing business.

The dating business consisted primarily of Cherish which was impaired by $17.0 million in 2008, resulting in a net book value of $487,000 at December 31, 2008, which represented the estimated realizable value net selling costs at year end. The Company sold the Cherish assets for $750,000 at February 18, 2009, resulting in a gain on the sale of approximately $289,000. The gain is reflected in income from discontinued operations on the Consolidated Statement of Operations for the nine months ended September 30, 2009.

The advertising agency business consisted of Web Diversity and MSA. The Company closed the Web Diversity operation in the UK in June 2008. MSA runs an advertising agency based in North Carolina. The Company is in discussions regarding the potential divestiture of this business. During 2008 the Company valued MSA at its estimated net realizable value less selling costs.

In February 2009, the Company decided to retain the consumer marketing business. As a result, the consumer marketing business has been reclassified from discontinued operations to continuing operations. During 2008, this business was evaluated for impairment based on future discounted cash flows resulting in an impairment of $17.6 million, recorded during 2008, with $5.4 million in the fourth quarter of 2008. As a result of the classification as discontinued operations, the Company ceased recording depreciation and amortization in 2008. During the nine months ended September 30, 2009, the Company recorded a depreciation expense adjustment of approximately $31,000 and amortization expense adjustment of approximately $110,000, in continuing operations.

 The table below summarizes financial results for the assets classified as held for sale: All amounts are in thousands.

Note 10 - Net Loss Per Common Share.

 Net loss per common share (basic) is calculated by dividing net income by the weighted average number of shares of common stock outstanding during the year. Net loss per share (diluted) is calculated by adjusting outstanding shares, assuming any dilutive effects of options and warrants using the treasury stock method.

The following reconciles the denominators of basic and diluted earnings per share:

11

Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

Note 11 - Impact of New Accounting Standards Recent Accounting Pronouncements

In May 2009, the FASB issued ASC 855-10, “Subsequent Events”. ASC 855-10 establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. ASC 855-10 was effective for interim or annual financial periods ending after June 15, 2009. The adoption of ASC 855-10 in the second quarter of 2009 did not have an impact on the Company’s results of operations or financial position.

In June 2009, the FASB issued ASC 105-10, “Generally Accepted Accounting Principles”. ASC 105-10 provides for the FASB Accounting Standards Codification (the “Codification”) to become the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (“GAAP”). The Codification does not change GAAP but reorganizes the literature. The adoption of ASC 105-10 has been reflected in our financial statements for the third quarter of 2009. The adoption did not have an impact on our financial position, results of operations or cash flows.

Note 12 - Segment Analysis

The Company is an Internet marketing services business separated into two reporting segments: Exchange and Direct. The Exchange Segment includes both the technologies and networks required to facilitate B2B transactions. The Direct Segment includes both the products and websites required to market to consumers online, a lead generation business and data collection and distribution. Third party product marketing through affiliates, the business formerly referred to as Primary Ads ™, was formerly included in the Network segment and is now part of the Direct segment, with amounts reclassified to the Direct segment for all periods presented.

Prior to fiscal year 2009, the Company reported business within three operating segments, Network, Direct and Advertising. In the second quarter of 2008 the board of directors decided to pursue the divestiture of assets within the Advertising segment, which included an offline agency and the divestiture of both the online dating and direct to consumer businesses, both of which where in the Direct segment. At the time, the decision was driven primarily as a means to focus on the higher growth Exchange Segment. Upon further review, during February 2009, our board of directors decided to retain the consumer marketing business, rationalizing that this business could in fact retain a competitive advantage in the market by utilizing the resources and services of the Exchange business. It is now included as part of continuing operations in the Direct Segment. We also completed the sale of the dating business in February 2009. MSA continues to be reported as discontinued operation in our financial statements.

Listed below is a presentation of revenue, gross profit and operating income (loss) for all reportable segments. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the “Operating Loss by Segment” table consists of corporate expenses not allocated to any segment. All amounts are in thousands.

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Inuvo, Inc.
Notes to Consolidated Financial Statements (“Unaudited”)
September 30, 2009 and 2008

Note 13 – Subsequent Events

none

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ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Certain statements in this “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and elsewhere in this quarterly report on Form 10-Q constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements that are not historical, including statements regarding management’s intentions, beliefs, expectations, representations, plans or predictions of the future and are typically identified by words such as “believe,” “expect,” “anticipate,” “intend,” “estimate,” “may,” “will,” “should” and “could.” These forward-looking statements involve numerous risks and uncertainties that could cause our actual results to be materially different from those set forth in the forward-looking statements including, without limitation, our ability to raise capital as necessary and restructure our existing lending relationships, attract new clients and retain existing clients, seasonal fluctuations in advertising spending, changes in the availability and price of advertising space, timing in the completion of web development projects or in the recognition of revenue on these projects, availability of financing to fund capital or operating activities, timing and proceeds of the sale of discontinued businesses, national and global economic conditions impact on customer demand for our products and services, fluctuations in sales from a significant single customer, and competition from other companies which may have superior resources or services. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Item 1A. - Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2008 as filed with the Securities and Exchange Commission. The “Risk Factors’ described in our Form 10-K are not the only risks we face. Additional risks and uncertainties not currently known to us or that we deem immaterial also may materially adversely affect our business, financial condition and/or operating results.  The Company assumes no obligation to update any forward-looking statements as a result of new information or future events or developments, except as required by law. The following discussion should also be read in conjunction with the Financial Statements and Notes thereto appearing elsewhere in this quarterly report on Form 10-Q.

Overview

We are an Internet marketing business separated into two reporting units:

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Exchange, and

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Direct.

The Exchange segment is focused on the technology, analytics and data necessary to facilitate business-to-business (“B2B”) advertising transactions. Revenue from our Exchange segment represented approximately 52 and approximately 56, respectively, for the three months and nine months ended September 30, 2009. The Exchange segment provides performance-based marketing and technology solutions to advertisers and publishers. These solutions help advertisers acquire customers with payment for services to Inuvo occurring either on a pay per click or pay per action basis. The Exchange has tens of thousands of advertisers and thousands of publisher partners.

Our brands include:

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ValidClick AdExchange™ (www.validclick.com) is an open, quality controlled pay per click (“PPC”) marketplace where clicks are dynamically priced based on FeedPatrol Click Fraud Technology and Fair Isaac Click Conversion Scoring. This exclusive technology alliance is leading the way to fair market pricing for PPC advertisers based on quality and conversions,

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Second Bite® (www.secondbite.com) is a unique patent-pending order abandonment recovery technology that provides a full circle solution to recover lost revenue due to shopping cart abandonment. Using automated email messages and phone calls from helpful customer service agents, Second Bite reaches out to shoppers who have abandoned their online shopping cart and encourages them to complete their purchases,

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MyAP™ (www.myap.com) is a complete affiliate tracking and management software solution that provides merchants the ability to sign up, manage and track the activities of their affiliates through a scalable, reliable, easy-to-use, and privately branded platform with full data transparency.

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·

FeedPatrol is our patent-pending click fraud technology that filters suspicious clicks in real-time to prevent fraudulent click charges before they happen.

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FICO Click Conversion Score™ uses analytics based on artificial intelligence and patented profiling technologies to score publishers on their ability to drive conversions for advertisers. This score is then used for dynamic price adjustments and advertiser segmentation.

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Kolimbo (www.kolimbo.com) is a network of online web sites (affiliates) where advertiser products are displayed and where remuneration to affiliate and Inuvo occurs only upon conversion (sale) of the lead. This network of affiliates provides a market into which leading merchants in retail, B2B and niche product categories can generate sales.

Our Direct segment utilizes online techniques to acquire information about consumers that can, but has not always been, subsequently monetized over time. The primary means to monetize the consumer data has historically included a limited license of the database to other companies and/or the sale of products to the consumers whose contact information was collected. The strategy for collecting consumer data has been to target individuals interested in home business opportunities, professional recertification, baby products and nutritional supplements. We collect the consumer data, which includes name, address, phone number and email address to enable the Company to expand and develop the database and market various internal and external products to the consumers. We determine the interest in a variety of product offers through a combination of inbound/outbound calls to a Company telemarketing representative, email marketing initiatives and postal offers. Revenues from our Direct segment represented approximately 48% and approximately 44%, respectively, of our total revenues for the three and nine months ended September 30, 2009. Examples from this segment include our Real Estate School Online (www.realestateschoolonline.com) where we sell accredited real estate licensing courses, real estate continuing education courses, and real estate exam prep courses online, on CD-ROM, or by correspondence in 40 states through our ecommerce web sites. Additionally, our web properties publisher business markets to expectant mothers and new parents through the Internet at www.babytobee.com. As a leader in prenatal and new parent e-mail and direct mail distribution, we generate leads both online and over the phone and then market those leads to consumer package goods manufacturers and advertisers. Our Direct segment generates revenues from the sale of products and sales of name databases to third parties.

Beginning in the first quarter of 2009, we also now include our lead generation business, which was formerly included in our Network segment, as part of our Direct segment. Lead generation specializes in matching high-converting, high-paying offers from advertisers to high-quality traffic and leads through a network of select affiliates using Inuvo’s proprietary Exchange platforms (www.primaryads.com). As such, our lead generation business is well adapted to promoting the in-house offers developed within the Direct segment.

While our revenue from continuing operations grew in 2008, the impact of the economy and operating inefficiencies across the enterprise resulted in operating margin declines that only began to be addressed in the last month of the year.  These market oriented challenges brought a spotlight to a number of acquisitions dating back to 2006 whose future value would simply not be realized for stockholders. As a result, in 2008 we discontinued the operations of a number of these companies. Despite these significant challenges, we began a significant transformation in 2008 which has continued into 2009 that included the elimination of approximately 50 positions, the consolidation of shared functions, reduction of our debt by $2.5 million, the sale of businesses with little synergy, reorganizing our operations along two business segments and renegotiation of the terms of our credit facility. Our credit facility has been reduced by an additional $2.3 million in the nine months ended September 30, 2009 as a result of cash flows from operations. That being said, the downturn on the economy has impacted the advertising spend in our Exchange segment and consumer spending in our Direct segment, both of which impacted our revenue and our results of operations during the three months ended September 30, 2009. Additionally, during the three months ended September 30, 2009 the Company increased its investment in data acquisition. These acquisition costs are being expensed as incurred in accordance with generally accepted accounting principles in the United States of America even though these costs apply to the building of a names database that will be monetized in the future. The Company estimates the benefit period for the names acquired will be 12 months. The Company does not believe this accounting treatment properly matches revenues and expenses, and, as such, the Company will provide a non-GAAP reconciliation that more appropriately reflects the business. Additionally, in order to better present the Company’s results of operations in a way that allows for better transparency and understanding, we have expanded the operating expense category of our consolidated results of operations to include the components of cost of revenue and other operating expenses.

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We believe that the cornerstone of our value proposition for advertisers is our ability to generate high converting leads at an attractive return on investment (“ROI”). Concurrently, to allow for scale within our advertising exchange, we must also attract high traffic web publishers where competition for advertising space is driven primarily by the amount paid for each click, often irrespective of actual return for advertisers. We believe that this general lack of transparency and segmentation between advertisers and publishers within online networks who serve this marketing channel will evolve in much the same manner as other channels have over the last 50 years. As all parties better understand the methods and procedures for ROI, technologies that reward the best behaviors and penalize the worst become the differentiating component between service providers.

We believe we have been on the forefront of these technologies for the past five years. From our click fraud technology that has successfully proven its ability to eliminate bad traffic to our exclusive FICO click conversion scoring technology that highlights the best performing cost per click publishers, we have and will continue to operate our business based on the principle of quality.

In what will be our most significant product redesign in the Company’s history, during 2009 we will be bringing to market a new platform. Within this solution, advertisers will be able to create and manage advertising campaigns, web publishers will be better able to monetize their inventory and strategic partners and web developers will be allowed to customize the framework through application programming interfaces. For example, our customers will be able to build applications on top of our platform. We therefore see our company well positioned to capitalize on market trends that play to our technological strengths.

A very important by-product of our advertising exchange is the information produced both on the advertiser side where we see what kind of products convert and on the publisher side where we see what kind of web sites attract viewers. This business intelligence when combined with the operating leverage we have because we own the exchange makes running our own direct marketing programs online an attractive adjacent business model. The advantage we have in this business is not limited by industry or product type. For example, if we see an opportunity, based on our business intelligence, that suggests an upward trend in consumer interest associated with consumer health, we line up a product supplier, launch a web site, drive traffic and capitalize on the opportunity. From nutritional supplements, to continuing education, to home based businesses, we believe that these online marketing programs/sites fulfill a need in the market, utilize our existing infrastructure and produce attractive margins. Additionally, we may develop or acquire specific niche web properties that will be differentiated from our existing business partners that may provide a value-added alternative for our network.

The impact of a weak macroeconomic environment on the Company resulting from reductions in spending by both consumers and advertisers coupled with the decline in our maximum available credit under the Revolving Credit Note to $6.0 million as of December 31, 2009 may restrict our operations and may impact our ability to provide sufficient capital to meet current and ongoing obligations. We are actively pursing alternative financing through various commercial lenders, and are also working with our current lender to obtain sufficient financing to support operations. We are currently negotiating a revised credit facility with Wachovia that will i) keep the borrowing capacity at the current level with reductions to the term note facility over time and ii) extend the entire facility through March 2011. We may also consider raising additional capital through the sale of debt, equity or a combination of debt and equity. There are no assurances we will be able to either replace the lender with a new lender or raise sufficient capital though the sale of our debt or equity.

In 2009 we will continue the transformation that began in the fourth quarter of 2008. We will balance our desire to capture greater market share through investments in technology, sales and marketing with the limitations we have both organizationally and in the current structure of our existing credit facility. We believe that there are opportunities to grow and enhance our Direct segment from the by-product of data collected in our Exchange segment that teaches us about consumer behavior. Additionally, the natural demands of the business for data and infrastructure provide a great opportunity to understand the needs of advertisers and affiliates to enhance our Exchange platform to modify our service offering to satisfy the needs of the market.

Discontinued Operations

Previously, our business was conducted in three operating segments which also included our Advertising segment. In the second quarter of 2008 our board of directors decided to pursue the divestiture of the assets of our advertising agency, which was in the Advertising Segment as well as the dating business and the consumer marketing business, which were both part of the Direct Segment. At the time, the decision was driven primarily as a means to focus on the higher growth Exchange Segment. Upon further review, during February 2009, our board of directors decided to

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retain the consumer marketing business, rationalizing that this business could in fact retain a competitive advantage in the market by utilizing the resources and services of the Exchange business. It is now included as part of continuing operations in the Direct Segment. We also completed the sale of the dating business in February 2009. The Advertising agency continues to be reported as discontinued operation in our financial statements, and we are in discussions with several parties regarding the potential divestiture.

Critical Accounting Policies and Estimates

Our financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP”). The preparation of these financial statements requires us to make significant estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. We evaluate estimates, including those related to bad debts, inventories, goodwill and amortizable intangibles and income taxes, on an ongoing basis. We base our estimates on historical experience and on various other assumptions that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. We believe the following critical accounting policies, among others, involve more significant judgments and estimates used in the preparation of our financial statements:

We recognize revenues in accordance with the following principles with respect to our different business services:

We recognize revenue in accordance with ASC 605-10 Revenue Recognition - General (“ASC 605-10”). Under ASC 605, we recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.

Exchange Segment

Affiliate Network - Consistent with the provisions ASC 605-45, Revenue Recognition – Principal Agent Considerations (“ASC 605-45”) we recognize revenue as an agent in affiliate marketing transactions in which we are not the primary obligor. Accordingly, service fee revenue is recognized on a net basis because any affiliate expenses are the responsibility of our advertising customer. In certain instances we assume the position of primary obligor and thus recognize revenue on a gross basis. Revenue is recognized when the related services are performed.

Search Network - In accordance with ASC 605-45 the Company records as revenue the gross amount received from advertisers and the amount paid to the publishers placing the advertisements as cost of revenue. Revenue from Company owned networks is based on a “per click” basis and is recognized once the action is taken.

Affiliate Software - We recognize revenue the month in which the software is utilized. Customers are invoiced on the first of the month for the monthly services. All overages for the month are billed at the end of the month and are included in our accounts receivable.

Hosting Arrangements – We recognize revenue through a monthly hosting fee and additional usage fees as provided.

Direct Segment

Online Membership Income - We recognize revenue from online membership revenue when payment is received and the service date of providing membership benefits has taken place.

Lead Sales - For lead sales, our revenue recognition varies depending on the arrangement with the purchaser. Where the arrangement provides for delivery only, revenue is recognized when the lead information is provided to the purchaser. Where the arrangement provides for compensation based on sales generated by the purchaser from the lead, we recognize revenue in the period that the purchasing company makes a sale that was derived from the lead.

Product Sales - For product sales, we recognize revenue when payment is received and the goods are shipped.

List Management Services - Substantially all of our revenue is recorded at the net amount of its gross billings less pass-through expenses charged to a customer. In most cases, the amount that is billed to customers exceeds the amount of revenue that is earned and reflected in our financial statements, because of various pass-through expenses. In compliance with ASC 605-45, we assess whether we or a third-party supplier is the primary obligor. We have evaluated the terms of our customer agreements and considered other key indicators such as latitude in

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establishing price, discretion in supplier selection and credit risk to the vendor as part of this assessment. Accordingly, we generally record revenue net of pass-through charges.

Subscription Income - We recognize revenue on monthly and multi-monthly subscription contracts on a straight-line basis over the term of the contract.

Accounts Receivable

We record our trade accounts receivable based upon the invoiced amount and they are considered past due when full payment is not received by the specified credit terms. We estimate the uncollectibility of our accounts receivable and establish an allowance for doubtful accounts based upon those estimates.  The allowances are based on both recent trends of certain customers estimated to be a greater credit risk as well as general trends. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.

Goodwill and Other Intangible Assets

Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In accordance with ASC 350, Intangibles - Goodwill and Other (“ASC 350”), the Company tests goodwill for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis or more frequently if the Company believes indicators of impairment exist. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying value, including goodwill. The Company generally determines the fair value of its reporting units using the income approach methodology of valuation that includes the discounted cash flow method as well as other generally accepted valuation methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, the Company performs the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill.

The Company amortizes its identifiable intangible assets, which result from acquisitions accounted for under the purchase method of accounting, using the straight-line method over their estimated useful lives. Tradenames are not amortized as they are believed to have an indefinite life. Tradenames are reviewed annually for impairment ASC 350.

Deferred Taxes

We reserve for federal and state income taxes on items included in the Consolidated Statements of Operations regardless of the period when the taxes are payable. Deferred taxes are recognized for temporary differences between financial statement and income tax basis. In determining our current income tax provision, we assess temporary differences resulting from different treatments of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are recorded in our consolidated balance sheet. We evaluate the realizability of our deferred tax assets and assess the need for a valuation allowance on an ongoing basis. In evaluating our deferred tax assets, we consider whether it is more likely than not that the deferred income tax assets will be realized. The ultimate realization of our deferred tax assets depends upon generating sufficient future taxable income prior to the expiration of the tax attributes. In assessing the need for a valuation allowance we must project future levels of taxable income. This assessment requires significant judgment.

Stock Awards

We value stock compensation based on the fair value recognition provisions ASC 718, Compensation – Stock Compensation, which establishes accounting for stock-based awards exchanged for employee services and requires companies to expense the estimated grant date fair value of option grants over the requisite employee service period.

Recent Accounting Pronouncements

In May 2009, the FASB issued ASC 855-10, “Subsequent Events”. ASC 855-10 establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. ASC 855-10 was effective for interim or annual financial periods ending after

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June 15, 2009. The adoption of ASC 855-10 in the second quarter of 2009 did not have an impact on the Company’s results of operations or financial position.

In June 2009, the FASB issued ASC 105-10, “Generally Accepted Accounting Principles”. ASC 105-10 provides for the FASB Accounting Standards Codification (the “Codification”) to become the single official source of authoritative, nongovernmental GAAP. The Codification does not change GAAP but reorganizes the literature. The adoption of ASC 105-10 has been reflected in our financial statements for the third quarter of 2009. The adoption did not have an impact on our financial position, results of operations or cash flows.

Results of Operations

Nine months ended September 30, 2009 as compared to the nine months ended September 30, 2008

Net Revenue

Overall, net revenue from continuing operations decreased approximately 22.7% during the first nine months of 2009 from the comparable period in 2008. The decline in net revenues in 2009 as compared to 2008 is reflective of the overall softening of internet advertising and the general economic decline during the 2009 period. Net revenues by business segment are presented below.

Revenue from our Exchange segment decreased by approximately 1.3% during the first nine months of 2009 as compared to the first nine months of 2008. The decrease was primarily due to a reduction of income from website hosting and affiliate software revenue partially offset by an increase in search network revenue. Included in net revenues in this segment is approximately $20.0 million in revenue during the first nine months of 2009 from our search network, an increase of approximately $1.5 million over the prior year. The increase was the result of higher demand in the search network due to the continued growth in this online marketing channel in the first quarter, partially offset by a significant drop beginning in March 2009 and continuing for the second quarter of 2009 followed by a growth in revenue in the third quarter of 2009 of 11.8% as compared to the second quarter. The search network is concentrated on a limited number of customers. A loss of, or reduction of revenue from, one or more of these customers could have a significant negative impact on the revenue of this segment. Other revenue was approximately $1.5 million during the first nine months of 2009 as compared to approximately $3.3 million in 2008. This decrease of $1.8 million was attributable to a decrease of $1.2 million in website hosting revenue and $0.6 million in affiliate software revenue over the prior year.

Revenue from our Direct segment during the first nine months of 2009 decreased approximately 39.2% from the comparable period in 2008. The decrease was primarily the result of a decline in the consumer marketing and lead generation businesses. The lead generation decline was the result of a reduction of certain popular advertiser offers in the second half of 2008 and the consumer marketing decline was the result of a lack of focus and investment by the Company as a result of the decision in the second quarter of 2008 to move the business to discontinued operations. The lead generation business increased by 2.4% from the first quarter of 2009 to the second quarter of 2009 and dropped by 35.4% from the second quarter of 2009 to the third quarter of 2009. During the first quarter of 2009 the Company moved the consumer marketing business back to continuing operations and refocused efforts on driving leads, which resulted in approximately 12% growth in revenue from that business during the second quarter of 2009 as compared to the first quarter of 2009 and an additional 44.0% from the second quarter of 2009 to the third quarter of 2009. Revenues from our lead generation were approximately $2.3 million in the first nine months of 2009 as compared to approximately $9.7 million for the same period a year ago, a decrease of approximately $7.4 million.  Revenues from our consumer marketing business was approximately $7.5 million as compared to approximately $10.1 million for the same period a year ago, a decrease of approximately $2.6 million. The revenue from our Baby to Bee properties and resulting data sales contributed approximately $6.4 million during the nine months ended September 30, 2009, as compared to approximately $6.9 million for the same period last year. Revenue from our online education properties contributed approximately $0.9 million during the nine months ended September 30, 2009 as compared to $1.4 million for the same period last year.

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Gross Profit

Overall, gross profit declined approximately 7.6 million in the first nine months of 2009 to 33.4% of net revenue from the comparable period in 2008 of 41.0% of net revenue. The following table provides information on gross profit by operating segment for each of the periods presented:

Gross profit in our Exchange segment for the first nine months of 2009 were approximately 24.5% of net revenue as compared to approximately 33.7% of net revenue for the same period last year. This decrease of $2.0 million was the result of a margin squeeze by the advertisers and publishers resulting from the downturn in the economy. In our Direct segment, gross profit in the first nine months of 2009 decreased by $5.5 million from the same period last year. The decrease is primarily attributed to a reduction in revenue and increased data costs. Gross profit in our Direct segment for the first nine months of 2009 were approximately 44.6% of net revenue as compared to approximately 46.7% of net revenue for the same period last year.

Other Operating Expenses

Overall, other operating expenses declined approximately 24.2% in the first nine months of 2009 from the comparable period in 2008. The following table provides information on operating expenses by operating segment, as well as our corporate overhead, for each of the periods presented:

Other operating expenses in our Exchange segment for the first nine months of 2009 were approximately 22.2% of net revenue as compared to approximately 31.5% of net revenue for the same period last year. This decrease of $2.1 million was the result of a reduction in compensation expense of $1.2 million and other selling, general and administrative expenses of $1.0 million partially offset by an increase in merchant processing fees of $0.1 million. In our Direct segment, operating expenses in the first nine months of 2009 decreased by $3.1 million from the same period last year, but increased to 44.6% of revenue in the first nine months of 2009 from 38.1% in the same period last year. The decrease is primarily attributed to a reduction in other selling, general and administrative expenses of $1.7 million, compensation expense of $0.7 million and merchant processing fees of $0.6 million.

Other income (expense)

Interest expense decreased approximately 7.4% during the first nine months of 2009 as compared to the first nine months of 2008 which reflects the reduction in the balance of the Revolving Credit Note and the Term Note. As a result of the amendment to the Wachovia loan agreement entered into in March 2009 described in Note 7 to our consolidated financial statements appearing elsewhere herein, our interest rates on the installment note and line of credit have increased to a minimum of 7.0%. As such, we will expect to incur an increased level of interest expense until we pay down our debt. Other income (expense) for the nine months ended September 30, 2008 includes an impairment charge $28.3 million related to intangible assets, with no charge during the comparable period in 2009.

Income (loss) from Discontinued Operations, net

Net income from discontinued operations for the first nine months of 2009 includes approximately $1.2 million attributable to a profit from discontinued businesses formerly within our Advertising segment that we still own as well as a one-time gain of approximately $0.3 million on the sale of our dating business in February 2009. The loss

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from discontinued operations in the 2008 period reflects the impact of $16.7 million of impairment in the Advertising segment and dating business.

Three months ended September 30, 2009 as compared to the three months ended September 30, 2008

Net Revenue

Overall, net revenue from continuing operations decreased approximately 26.6% during the third quarter of 2009 from the comparable period in 2008. Included in this change is a decrease in revenues from our Exchange segment as well as our Direct segment. Net revenues by business segment are presented below.

Revenue from our Exchange segment decreased by approximately 24.6% during the third quarter of 2009 as compared to the third quarter of 2008. The decrease was the result of a softening of the demand in the search network in this online marketing channel with a significant drop beginning in March 2009 and continuing for the second quarter of 2009 followed by a growth in revenue in the third quarter of 2009 of 11.8% as compared to the second quarter. Included in net revenues in this segment is approximately $6.3 million in revenue during the third quarter of 2009 from our search network, a decrease of approximately $1.3 million over the prior year. Other revenue was approximately $0.4 million during the third quarter of 2009 as compared to approximately $1.3 million in 2008. This decrease of $0.9 million was attributable to a decrease of $0.6 million in website hosting revenue and a decrease of $0.3 million in affiliate software revenue over the prior year.

Revenue from our Direct segment during the third quarter of 2009 decreased approximately 28.6% from the comparable period in 2008. The decrease was primarily the result of a decline in the consumer marketing and lead generation businesses as discussed above. Revenues from our lead generation were approximately $0.6 million compared to approximately $3.1 million for the same period a year ago, a decrease of approximately $2.6 million as discussed above.  Revenues from our consumer marketing business was $3.3 million as compared to $3.0 million for the same period a year ago, an increase of approximately $0.3 million. The revenue from our Baby to Bee properties and resulting data sales contributed approximately $2.0 million during the third quarter of 2009 and 2008. Revenue from our online education properties contributed approximately $0.3 million during the third quarter of 2009 compared to $0.4 million in the third quarter of 2008.

Gross Profit

Overall, gross profit declined approximately $2.9 million in the third quarter of 2009 to 26.4% of net revenue from the comparable period in 2008 of 36.0% of net revenue. The following table provides information on gross profit by operating segment for each of the periods presented:

Gross profit in our Exchange segment for the third quarter of 2009 were approximately 26.5% of net revenue as compared to approximately 31.6% of net revenue for the same period last year. This decrease of $1.0 million was the result of a margin squeeze by the advertisers and publishers resulting from the downturn in the economy. In our Direct segment, gross profit in the third quarter of 2009 decreased by $1.9 million from the same period last year. The decrease is primarily attributed to a reduction in revenue. Gross profit in our Direct segment for the third quarter of 2009 was approximately 26.2% of net revenue as compared to approximately 40.6% of net revenue for the same period last year. During the three months ended September 30, 2009 the Company increased its investment in data acquisition. These acquisition costs are being expensed as incurred in accordance with accounting principles

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generally acceptable in the United States of America even though these costs apply to the building of a names database that will be monetized in the future. The Company estimates the benefit period for the names acquired will be 12 months. The Company does not believe this accounting treatment properly matches revenues and expenses, and, as such, the Company will provide a non-GAAP reconciliation that more appropriately reflects the business.

Other Operating Expenses

Overall, other operating expenses declined approximately 12.9% in the third quarter of 2009 from the comparable period in 2008. The following table provides information on other operating expenses by operating segment, as well as our corporate overhead, for each of the periods presented:

Other operating expenses in our Exchange segment for the third quarter of 2009 were approximately 21.9% of net revenue as compared to approximately 25.8% of net revenue for the same period last year. This decrease of $0.8 million was mostly related to a decline in compensation expense and other selling, general, and administrative expenses of $0.4 million each. In our Direct segment, other operating expenses were approximately 44.6% of revenue as compared to approximately 33.9% of revenue for the same period last year. This decrease of $0.2 million was related to a decline in merchant processing fees of $0.3 million and other selling, general, and administrative expenses of $0.1 million, partially offset by an increase in compensation expense of $0.2 million. Corporate overhead expenses increased approximately 10.7% in the third quarter of 2009 from the comparable period in 2008, but declined by $0.1 million from the corporate overhead expense in the second quarter of 2009

Other income (expense)

Interest expense decreased approximately 3.3% during the third quarter of 2009 as compared to the third quarter of 2008 which reflects the reduction in the balance of the Revolving Credit Note and the Term Note, partially offset by an increase in our interest rates on the installment note and line of credit..

Income (loss) from Discontinued Operations, net

Net income from discontinued operations for the third quarter of 2009 includes approximately $0.5 million attributable to a profit from discontinued businesses formerly within our Advertising segment. The loss from discontinued operations in the 2008 period reflects the impact of $4.3 million of impairment.

Off-balance Sheet Arrangements

As of the date of this report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have: (i) any obligation arising under a guarantee contract, derivative instrument or variable interest; or (ii) a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

Liquidity and Capital Resources

Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations and otherwise operate on an ongoing basis. At September 30, 2009, we had a working capital deficit of approximately $6.6 million as compared to working capital of approximately $2.1 million at December 31, 2008. This change in working capital is primarily attributable to the reclassification of the Wachovia obligations, which mature in March 2010, from long-term liabilities to short-term liabilities, as well as a reduction in accounts receivable that reflects collections during the first nine months of 2009. Our principal sources of liquidity are cash from operations, cash on hand and the credit facility with Wachovia. Our most liquid asset is cash. Cash at

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September 30, 2009 and December 31, 2008 was approximately $0.7 million and $0.4 million, respectively.  Cash deposits of $0.2 million exceed FDIC limits, primarily at Wachovia at September 30, 2009. We have not experienced any losses in such accounts and believe we are not exposed to any significant credit risk in cash.

We expect that we will continue to invest significant resources in order to enhance our existing products and services and to introduce new products and services. Further, we may need to expend additional capital resources on data acquisition costs and integrating new technologies to improve the speed, performance, features, ease of use and reliability of our services in order to adapt to rapidly changing industry standards. We have invested approximately $1.6 million and $1.1 million for the nine months ended September 30, 2009 in data acquisition costs and system enhancements, respectively. We expect to invest comparable amounts for the remaining three months of the year which we anticipate will be funded from new credit facilities as discussed elsewhere herein.

As part of the agreements to acquire certain of our subsidiaries, we agreed to pay the stockholders of the selling entities additional consideration, or contingent payments, if the financial performance of these respective subsidiaries satisfies certain financial hurdles. As of September 30, 2009, the cash portion of these potential contingent payments totaled approximately $6.4 million which, if and to the extent earned, will likely become payable starting the first quarter of 2010. Based upon information available to us at this time we do not believe it is likely that we will be required to make these contingent payments as it is unlikely the earn out targets will be met.

On March 18, 2009, we entered into a Second Amendment to Amended and Restated Loan Agreement (the “Second Amendment”) with Wachovia Bank, National Association. The Second Amendment reduced the maximum available credit under the revolving loan facility to $8 million as of March 18, 2009 and further reduces the maximum available under the revolving credit facility to $6 million on October 1, 2009. The maturity date of the Revolving Credit Note and the Term Note were accelerated from February 27, 2011 to March 31, 2010. Interest on the unpaid principal balance of the Revolving Credit Note and the Term Note was increased to LIBOR Market Index Rate plus 4.0% until October 1, 2009 at which time the rate increases to LIBOR Market Index Rate plus 7.0%, provided further that the interest rate shall in no event be less than 7.0%. Amounts due under the Term Note are payable based on a 36 month amortization with any remaining principal due on March 31, 2010, the Term Note’s amended maturity date. Concurrently, we terminated early the interest rate swap agreement with Wachovia which we entered into concurrent with the Term Note. The principal amount of the Term Note will be reduced by the net proceeds to the Company upon the sale if applicable, of any remaining assets still reflected in discontinued operations.

Under the terms of the Second Amendment, we are limited to borrowings under the revolving facility equal to 2.0 times its trailing twelve months pro forma adjusted EBITDA until the earlier of the sale, if applicable, of certain assets currently reflected in discontinued operations, or October 1, 2009, at which time the borrowings are limited to 1.5 times its trailing twelve months pro forma adjusted EBITDA.  Further, so long as there remain any amounts outstanding under the credit facility, we are required to maintain:

·

a Total Debt to EBITDA Ratio of not more than 2.00 to 1.00, calculated quarterly on a rolling four quarters basis; and

·

a Fixed Charge Coverage Ratio of not less than 2.50 to 1.00, calculated quarterly on a rolling four quarters basis, which was removed as a requirement in the Third Loan Amendment.

Under the terms of the amended loan agreement with Wachovia we are required to calculate our borrowing base monthly on a rolling 12 month basis. As of September 30, 2009 the Company’s borrowing base under its Wachovia line of credit was approximately $7.3 million. The Company’s outstanding balance as of September 30, 2009 was approximately $5.9, resulting in availability of approximately $1.4 million. The Company’s outstanding balance of the Term Note at September 30, 2009 was $1.7 million. The Company currently has a letter of credit outstanding with the lessor on the corporate headquarters of approximately $475,000. On October 2, 2009, Wachovia has agreed to defer the reduction of the borrowing base and maintain the maximum credit under the revolving credit facility of $8 million based on 2.0 times trailing pro forma adjusted EBITDA until December 31, 2009. We are currently negotiating a revised credit facility with Wachovia that will i) keep the borrowing capacity at the current level and ii) extend the entire facility through March 2011.

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Cash flows

Cash provided by operating activities primarily consists of net loss adjusted for certain non-cash items such as depreciation and amortization, stock based compensation and changes in working capital. Cash provided by operating activities for the nine months ended September 30, 2009 of approximately $4.2 million consisted primarily of the following:

·

Net loss of approximately $3.6 million

·

Add back the following:

o

$4.3 million for depreciation and amortization,

o

$3.2 million for working capital changes

o

$0.3 million for stock based compensation and

o

$0.3 million for provision for doubtful accounts

·

Less the following:

o

$0.3 million for gain on sale of discontinued operations

Cash provided by operating activities for the nine months ended September 30, 2008 of approximately $6.1 million consisted primarily of the following:

·

Net loss of approximately $40.6 million

·

Add back the following:

o

$6.3 million for depreciation and amortization,

o

$45.1 million for impairment of assets,

o

$1.1 million for provision for doubtful accounts,

o

$2.7 million for working capital changes and

o

$0.4 million for stock based compensation

·

Less the following:

o

$7.8 million for deferred income taxes and

o

$1.1 million for stock based settlement

We used approximately $2.0 million and $4.4 million in investing activities for data acquisition costs and the purchase of equipment and software development during the nine months ended September 30, 2009 and 2008, respectively. We used approximately $1.1 million and $1.9 million during the nine months ended September 30, 2009 and 2008, respectively to acquire equipment and software. We used approximately $1.6 million and $2.4 million during the nine months ended September 30, 2009 and 2008, respectively, for data acquisition costs for our direct division. The acquisition of data for our direct division is a recurring investment which we expect to continue. These investments were partially offset during the nine months ended September 30, 2009 when we received approximately $0.7 million in proceeds from the sale of our dating business.

We used approximately $1.9 million and $1.7 million in financing activities during the nine months ended September 30, 2009 and 2008, respectively. During the nine months ended September 30, 2009 we paid down our Term Note with Wachovia by approximately $2.0 million, reduced the outstanding commitment under the line of credit by $0.3 million and received proceeds of $0.6 million from the exercise of warrants for the purchase of common stock. During the nine months ended September 30, 2008 we paid down our Term Note with Wachovia by approximately $1.0 million, reduced the outstanding commitment under the line of credit by $0.6 million, and used approximately $0.2 million to purchase treasury shares.

ITEM 3.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable to a smaller reporting company.

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ITEM 4T.

CONTROLS AND PROCEDURES.

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) under the Securities Exchange Act of 1934, as amended, as the end of the period covered by this report (the "Evaluation Date"). Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer have concluded as of the Evaluation Date that our disclosure controls and procedures were not effective such that the information relating to our company required to be disclosed in our reports filed with the Securities and Exchange Commission (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and our Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. The determination by Chief Executive Officer and Chief Financial Officer of the ineffectiveness of our disclosure controls and procedures at the Evaluation Date were the result of:

·

the departure of our Chief Financial Officer effective January 2, 2009, and

·

continuing weaknesses in our internal controls over financial reporting identified as of December 31, 2008 and as reported in our Annual Report on Form 10-K for the year ended December 31, 2008 including:

·

the departure of our Controller and her replacement during the fourth quarter of 2008,

·

insufficient controls over the formalized closing process with respect to sufficient personnel resources, and

·

insufficient segregation of duties related to the entry and approval of journal entries with the potential to override the system of internal controls.

On March 30, 2009, our new Chief Financial Officer joined our company. In addition, during the nine months ended September 30, 2009 we have begun taking certain remedial steps to design and implement more effective internal controls, including the further design and implementation of formal closing procedures and segregation of duties. Such remedial actions, however, were not complete as of the Evaluation Date. We anticipate that these remedial actions will be completed during the fourth quarter of 2009.

Our management, including the Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures will prevent all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system's objectives will be met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

During the period ended September 30, 2009 we undertook the further design and implementation of formal closing procedures and segregation of duties. Other than these changes, there have been no changes in our internal control over financial reporting identified in connection with the above-described evaluation that occurred during our last fiscal quarter which have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting

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PART II - OTHER INFORMATION

ITEM 1.

LEGAL PROCEEDINGS.

None.

ITEM 1A.

RISK FACTORS.

Not applicable to a smaller reporting company.

ITEM 2.

UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3.

DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

None

ITEM 5.

OTHER INFORMATION.

None.

ITEM 6.

 EXHIBITS.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: November 23, 2009

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