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Jacksam Corp - Annual Report: 2008 (Form 10-K)

f10k2008_atvg.htm


 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K
(Mark One)

x
ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the fiscal year ended September 30, 2008

o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ___________ to ___________
 
Commission File No. 033-33263

ASIA PREMIUM TELEVISION GROUP, INC.
(Name of small business issuer in its charter)
 
Nevada
62-1407521
(State or other jurisdiction of
incorporation or organization)
(IRS Employer Identification No.)
 
Suite 602, 2 North Tuanjiehu Street, ChaoYang District,
Beijing, P.R. China 100026
(Address of principal executive offices)
(Zip Code)
 
86-10-6582-7900
(Registrant’s telephone number, including area code)
 
Securities registered under Section 12(b) of the Exchange Act:
   
Title of each class registered:
Name of each exchange on which registered:
None
None
 
Securities registered under Section 12(g) of the Exchange Act:
 
Common Stock, par value  $0.001
(Title of class)
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.        Yes      No x
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes      No x
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes   x    No  o
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference Part III of this Form 10-K or any amendment to this Form 10-K.   x
 
 
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
  o  
Accelerated filer
 o  
           
Non-accelerated filer
(Do not check if a smaller reporting company)
  o  
Smaller reporting company
 x
 
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o   No x
  
The aggregate market value of the registrant’s voting common stock held by non-affiliates as of September 30, 2008 based upon the closing price reported for such date on the OTC Bulletin Board, was US$12,910,107.

As of September 30, 2008, the registrant had 6,487,491 shares of its common stock outstanding.

Documents Incorporated by Reference: None.
 
 
 
 

 
ASIA PREMIUM TELEVISION GROUP, INC.
TABLE OF CONTENTS
         
   
PART I
   
ITEM 1.
      1
ITEM 1A.
      5
ITEM 1B.
      8
ITEM 2.
      9
ITEM 3.
      9
ITEM 4.
      9
         
   
PART II
   
ITEM 5.
      9
ITEM 6.
      12
ITEM 7.
      12
ITEM 7A.
      16
ITEM 8.
      16
ITEM 9.
      17
ITEM 9A.
      17
ITEM 9B.
      17
         
   
PART III
   
ITEM 10.
     
ITEM 11.
      18
ITEM 12.
      19
ITEM 13.
      21
ITEM 14.
      21
ITEM 15.
      22
      22
   
 
 
 

FORWARD-LOOKING STATEMENTS NOTICE

This Annual Report on Form 10-K contains “forward-looking statements” within the meaning of Section 27A of the U. S. Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the U.S. Securities Exchange Act of 1934, as amended(the “Exchange Act”). Such statements relate to, among other things, our future plans of operations, business strategy, operating results and financial position and are often, though not always, indicated by words or phrases such as “anticipate,” “estimate,” “plan,” “project,” “outlook,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” and similar words or phrases. These forward-looking statements include statements other than historical information or statements of current condition, but instead represent only our belief regarding future events, many of which by their nature are inherently uncertain and outside of our control. Important factors that could cause actual results to differ materially from forward-looking statements include, but are not limited to, those described in the section titled “Risk Factors” appearing elsewhere in this Annual Report, as well as the following:

 
 
changes in the advertising and marketing services markets in China;
       
 
 
our ability to attract and retain customers;
       
 
 
the financial condition of our customers;
       
 
 
unexpected changes in our margins and certain cost or expense items as a percentage of our net revenues;
       
 
 
our ability to execute key strategies;
       
 
 
actions by our competitors;
       
 
 
our ability to retain and attract key employees;
       
 
 
risks associated with assumptions we make in connection with our critical accounting estimates;
       
 
 
potential adverse accounting related developments;
       
 
 
developments or change in the regulatory and legal environment for advertising and marketing service companies in China; and
       
 
 
other matters discussed in this Annual Report generally.
 
Consequently, readers of this Annual Report should not rely upon these forward-looking statements as predictions of future events. New risk factors emerge from time to time and it is not possible for our management to predict all risk factors, nor can we access the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. We undertake no obligation to update or revise any forward-looking statement in this Annual Report to reflect any new events or any change in conditions or circumstances. All of the forward-looking statements in this Annual Report are expressly qualified by these cautionary statements.
 
 
 
 
 
PART I

ITEM 1.  BUSINESS

History

Asia Premium Television Group, Inc., together with its subsidiaries (“ATVG,” the “Company,” “we,” “us,” or “our”) was originally incorporated in the state of Nevada on September 21, 1989 under the name Fulton Ventures, Inc. On July 18, 1990, we changed our name to Triad Warranty Corporation, Inc., and on May 22, 2000, we changed our name to GTM Holdings, Inc. From 1993 through May 2001, we did not engage in any business operations.

In June 2001, we acquired American Overseas Investment Co., Ltd. (“AOI”), a company incorporated in Macau, a special administrative region (“SAR”) of the People’s Republic of China (“PRC” or “China”). With our acquisition of AOI, we began to focus our business on acquiring and developing companies with the goal of building a broad network of media, marketing and advertising companies in Greater China. On September 19, 2002, we changed our name to Asia Premium Television Group, Inc. to more accurately reflect our business.

In December 2002, our subsidiary Asia Premium Television Group, Inc. (“ASTV-BVI”), a company organized under the laws of the British Virgin Islands, was formed.

In July 2004, we completed the acquisition of 100% of Beijing Asia Hongzhi Advertising(“BAHA”) (formerly known as Shandong Hongzhi Advertising Company, Ltd.), a company organized under the laws of China, and its wholly-owned subsidiaries Shandong Hongzhi Communications and Career Advertising Co., Ltd.  (“SHCCA”), a company established under the laws of China in April 2003, and Tibet Asia Culture Media Co., Ltd. (“TACM”), a company established under the laws of China in April 2004.

In July 2004, we also completed the acquisition of 100% of Beijing Hongzhi Century Advertising (“BHCA”) (formerly known as Beijing Youngfu Century Advertising Consultancy Company, Ltd.), a company organized under the laws of China.

In April 2005, Beijing Asia Qiangshi Media Advertising Co., Ltd. (“BAQM”) was organized under the laws of China as a wholly-owned subsidiary of BAHA.

In September 2005, we sold our interests in our subsidiaries AOI and ASTV-BVI to a third party.

In April 2006, Tibet Hongzhi Advertising Co., Ltd. (“THZA”) was organized under the laws of China as a wholly-owned subsidiary of BHCA.

In July 2006, we sold 95% of our interests in our subsidiaries BAQM to a third party and 5% to a shareholder.

In March 2007, we carried out a reverse-split, where 1,000 shares of Common Stock, either issued and outstanding or held by the Company as treasury stock, immediately prior to the record date was reclassified and changed into one fully-paid and non-assessable share of Common Stock.

In July 2007, the Company acquired 100% of Sun New Media Transaction Service Ltd. (“SNMTS”), a company incorporated in Hong Kong, and its wholly owned subsidiary China Focus Channel Development Co., Ltd (“CFCD”), a company incorporated in People’s Republic of China, from NextMart Inc. (OTB: NXMR) with a net book value of $0 at a price of $1.

On November 27, 2007, we filed a Form 8-K announcing that we intend to change our company’s name to P Phone Inc. to reflect our new business segment in the Chinese mobile phone space, specializing in top-up account payments and other value-added services. We are currently completing the legal steps necessary to complete the change in the name of our company, including obtaining the approval of our shareholders and board of directors, and amending our constitutive documents. Our original intention on filing this Form 8-K was to complete all steps required to effect the name change in January 2008. While we are actively working to accomplish this goal, our current expectation is that the name change will be completed sometime prior to March 31, 2009.

On January 3, 2008, in order to divest from our traditional advertising business and focus on our new mobile phone-based marketing and advertising business, we entered into a sale and purchase agreement with Fanya Advertising Company Ltd. ("Fanya") to sell BAHA and its wholly-owned Chinese subsidiaries Shandong Hongzhi Communications and Career Advertising Co., Ltd. (“SHCCA”) and Tibet Asia Culture Media Co., Ltd. (“TACM,” collectively referred to as "BAHA Group"). The agreement provides for the sale of the BAHA Group for an aggregate cash consideration of $4.8 million, which compensation was agreed upon based on BAHA's audited financial statements as of and for the year ended September 30, 2007. We completed this divestment on January 10, 2008. Operating results of BAHA subsequent to September 30, 2008 have not been consolidated with our operating results as the agreement state that the operating would not belong to the Company.

 
 
On January 3, 2008, the Company entered into a shares purchase agreement (the "Shares Purchase Agreement") with the China Mobile and Communications Association ("CMCA") and its wholly-controlled affiliate, Union Max Enterprises, Ltd. ("Union Max"), to obtain the right to operate as a Provincial Class One Full Service Operator in Jiangxi Province, the PRC. As the Company's key business partner based in Beijing, CMCA is China's leading association of telecommunications and telecommunication-related companies. Pursuant to the Shares Purchase Agreement, the Company has also acquired a 70% stock ownership interest in Jiangxi Hongcheng Tengyi Telecommunication Company, Ltd ("Jiangxi Hongcheng"), a local reseller of mobile minutes in Jiangxi Province. We completed this acquisition on March 28, 2008.

Material Developments

On June 19, 2007, Jiang Qiang transferred his shares to Hershop.com Ltd. (BVI) and Global Women Multi-Media Co., Ltd. (BVI) and no longer owns shares of the company. In connection with the transfer of the shares, two of our directors, Jiang Qiang and Miao Bulin, resigned from the board of directors at a board meeting held on June 19, 2007. At the same meeting, Hershop.com Ltd. (BVI) and Global Women Multi-Media Co., Ltd. (BVI) appointed Xing Jing and Yu Huiyang as members of the board of directors, and the board appointed Douglas Toth as an independent director.

In July 2007, we purchased Sun New Media Transaction Services Limited and its subsidiary, China Focus Channel Development Co., Ltd , from NextMart Inc. (OTB: NXMR) for consideration of $1.00.

On September 9, 2007, the Company entered into an agreement with Tidetime, Inc. (“Tidetime”) pursuant to which the Company exercised its right, under the Registration Rights Agreement entered into by the parties in 2001, to force the conversion of $916,000 of the aggregate $4.0 million principal amount of convertible notes (the “Convertible Notes”) held by Tidetime, into 596,765 shares of the Company’s common stock.

On September 10, 2007, Hershop, Inc. (“Hershop”) and an investment group consisting of Professional Offshore Opportunity Fund Ltd., Professional Traders Fund, LLC and First Mirage, Inc. (the “Investment Group”) entered into an agreement with Tidetime to purchase all of Tidetime’s equity and debt in the Company for $372,000. This equity and debt included 243,234 common shares of the Company previously owned by Tidetime, the 596,765 shares of the Company Timetime received in the mandatory conversion set forth above, and the balance of the Convertible Notes not previously converted. In addition, upon the completion of these transactions, Hershop and the Investment Group agreed with the Company to cancel all of the acquired Convertible Notes with an aggregate principal amount totaling $3,084,000.

Of the Company’s shares acquired, Hershop and the Investment Group received 440,000 and 400,000 shares, respectively. Professional Traders Fund, LLC, Professional Offshore Opportunity Fund Ltd., and First Mirage Inc. are not affiliated with either Hershop or the Company.

The Company entered into a stock purchase agreement dated July 22, 2007 with certain investors (the “Investors”). Under this stock purchase agreement, the Company agreed to issue additional shares to the Investors if the Company issued more than 500,000 shares when some or all of the Convertible Notes are converted. Since the Company issued 596,765 shares of common stock to Tidetime, the Company issued 25,729 new shares to the Investors to maintain the Investors’ percentage of ownership in the Company.

On November 23 2007, we entered into an agreement with the China Mobile and Communications Association (“CMCA”) to acquire 100% of the P Phone Project (“P” in “P Phone” stands for personalization  and  payment ), held by CMCA. Under the terms of agreement, ATVG acquired from CMCA 100% of the rights to the P Phone Project for an aggregate consideration of USD $2.8 million. The consideration is satisfied through the issuance of 700,000 shares of ATVG common stock (the “Consideration Shares”) valued at $4 per share.

On January 3, 2008, the Company entered into a shares purchase agreement (the "Shares Purchase Agreement") with the China Mobile and Communications Association ("CMCA") and its wholly-controlled affiliate, Union Max Enterprises, Ltd. ("Union Max"), to obtain the right to operate as a Provincial Class One Full Service Operator in Jiangxi Province, the People's Republic of China. As the Company's key business partner based in Beijing, CMCA is China's leading association of telecommunications and telecommunication-related companies. Pursuant to the Shares Purchase Agreement, the Company has also acquired a 70% stock ownership interest in Jiangxi Hongcheng Tengyi Telecommunication Company, Ltd ("Jiangxi Hongcheng"), a local reseller of mobile minutes in Jiangxi Province. Pursuant to the Shares Purchase Agreement, the Company will pay the aggregate consideration of US$6 million by issuing 300,000 shares of the Company's common stock at the price of US$5 per share and a lump-sum cash payment of US$4.5 million.
 

 
 
On January 8, 2008, the Company entered into an asset transfer agreement (the "Asset Transfer Agreement") with Will Sincere Investment Holdings Limited ("WSIH") to acquire the right to use certain software technologies as follows: (1) flash electronic publishing technology; (2) virtual reality network application technology; (3) DJVU document scanning, searching and storage technology; and (4) mobile search technology. To fulfill the payment obligation of RMB2,000,000 pursuant to the Asset Transfer Agreement, the Company will issue 66,700 shares of the Company's common stock at the price of US$4.00 per share.

On January 17, 2008, the Company entered into an agreement with the Globstream Technology, Inc. to acquire technology for the development of its P Phone personal media services. According to the terms of agreement, the Company will acquire exclusive, permanent global rights to Globstream's content delivery software (in all areas except for financial or business-related content) for a consideration of US$960,000. The consideration is to be satisfied through the issuance of 240,000 new shares of the Company valued at US$4 per share.

On May 16, 2008, we entered into an agreement with Her Village, Ltd. (“Her Village”), China’s leading producer and distributor of women’s-interest media content, to acquire PIMIE. The total consideration to be paid for the acquisition is US$0.9 million which will be satisfied through the issuance of 300,000 shares of the Company’s common stock.

In connection with the acquisition of PIMIE, on May 16, 2008, the Company entered into a Consulting Service Agreement with Morgen Evan Redrock (“MER”), a Beijing-based advisory firm (the “Consulting Agreement). Under this Consulting Agreement, MER will provide consulting services related to P Phone.  The Company shall pay US$150,000 to MER as compensation for its services under the Consulting Agreement to be satisfied by the issuance of 50,000 shares of the Company’s common stock valued at $3 per share..

On May 22, 2008, the Company entered into a share purchase agreement with CEC Unet Plc. pursuant to which the Company will issue 385,000 shares of ATVG common stock valued at US$2.00 per share.

On July 4, 2008, we entered into a definitive Stock Purchase Agreement with Her Village Limited (the “Investor”) for the sale of 1,000,000 shares of Common Stock for a total purchase price of $1,000,000 (the “Stock Purchase Agreement). Pursuant to the Stock Purchase Agreement, we issued warrants to the Investor for the option to purchase 1,000,000 shares of Common Stock with an exercise price of $1.00 per share and an expiration date of 18 months from the date of issuance. As part of the Agreement and at no extra cost of the Company, the Investor agreed to grant to the Company access to a series of marketing assets.  In connection with the private placement and as part of the Stock Purchase Agreement, we also entered into a Registration Rights Agreement.
 
Nature of Business

We operate one business segment providing advertising, media and marketing solutions to product manufacturers, service providers and other clients located in China. Our comprehensive products and services range from consumer research and brand management to advertisement production, media planning, public relations and direct marketing services. We deliver a comprehensive range of solutions that we believe simplify, improve and maximize the effectiveness of multiple phases of our customers’ marketing campaigns, from the inception of an advertising concept, through design, production and targeted distribution, and ultimately to the measurement of advertising effectiveness. Our customers may employ anyone of the services we provide individually or on a combined basis to meet their specific needs.

We begin to provide our P-Phone-branded (or Kuai Yi Chong in Chinese) mobile services in April 2008 with the support of China Mobile (Jiangxi) and CMCA/Union Max. The Company’s mobile services currently primarily consist of resale of China Mobile minutes, and also include debit-card based payments over mobile phones, mobile media and content services, and other mobile-based marketing solutions in the future.

Our broad range of service offerings can be categorized generally into the following groups:

Advertising, Media, and Marketing Business:

Media consulting services. Our media consulting services consist of developing targeted, effective marketing strategies to enable our customers to reach their marketing and advertising objectives. We begin by analyzing a customer’s product or service and conducting consumer and market research to develop an understanding of its competitiveness in the marketplace. We then identify the target audience for a particular product or service and the most effective channels to reach the targeted audience. Based on this information, we develop and present a marketing and advertising strategy to customers for approval.
 
 
 
Advertisement production services. Based on the marketing and advertising strategies we have developed for our customers, or according to our customers’ own requirements, we develop and create advertising designs and concepts, and produce advertising materials which can take the form of film, video, print, or electronic media.

Advertising agent services. We prepare media buying and publishing plans for our customers. Once a plan is approved, we negotiate and purchase advertising space or air time from broadcasting media to communicate our customers’ advertising materials to their targeted audience.

Evaluation services. After our services are rendered, we provide our customers with third-party reports concerning the publication or broadcasting of their adverting materials that confirm and summarize the services provided by our customers. We discuss with our customers any necessary adjustments in connection with our services to maximize the effectiveness of our customers’ advertising.

P Phone Business:

Minute top-up services. We provide a minute-top-up service for cell-phone customers. Customers can buy minutes on the fly using their debit card and a bank account.

Debit card payment services. We provide a method for customers to purchase merchandise on-the-spot at stores and other locations using their P Phone which is linked to their debit card. In December 2008, our board had a resolution that we terminated the top-up services and focus on higher margin business.

P Phone branded debit card sales. We plan to partner with financial institutions to sell P Phone branded debit cards linked to a pre-existing bank account. Customers will receive a discount on P Phone services when using the card and can use it in the same manner as their original debit card.

Personal Media Service. For paying P Phone customers, the fee-for-service will allow for value-added media, games, and other entertainment items to be delivered to the phone.

Targeted marketing and advertising services. Based partially on personal data gathered through the Personal Media Service, we will provide targeted advertising services to our P Phone users on behalf of enterprise clients. These advertising services will be delivered in four manners: (1) keyword advertisements for internet searches from P Phone users; (2) payment-for-placement in directory listings of stores, restaurants, and other services; (3) SMS coupons delivered to the handset; and (4) multimedia advertisements. Payment for these services will be received in a combination of payment-per-views (“CPM”) and payment-per-action (“CPA”) mechanisms.

Specialized SIM card and smart film sales. Sales of these items, which enable the above services, are another source of revenue for the P Phone business.

Customers

We believe that we have excellent working relationships with our customers. Some of our major clients have been using our services for more than two years, and we continue to add new customers to our customer base.

Competition

The advertising and marketing industry in China is highly competitive. The principal methods of competition in our business are pricing, quality, flexibility, customer targeting capabilities, breadth of service, timeliness of delivery, customer service and other value-added services. There are many advertising agencies in China which represent customers in both local and international capacities. Our major competitors include Saatchi & Saatchi, McCann-Erickson, Shanghai Leo Burnett, Beijing Dentsu, Beijing Weilai Advertising, Guangdong Advertising, Shanghai Advertising, Shanghai Lowe & Partners, Shanghai Hakuhodo, and Beijing Dayu Weiye Advertising.

We believe we have the ability to compete effectively in this highly competitive industry. We have been operating in the advertising and marketing sector in China for more than ten years and are committed to continually enhancing our business to satisfy the needs of our clients and to grow our revenues. Our advertising and marketing team includes media veterans with international advertising experience as well as experienced professionals with knowledge and insight in the local Chinese market. We believe that our integrated team enables us to provide effective and high quality advertising services that meet international standards and practices, and also cater to the preferences and needs of the local market.
 
 
 
Our P Phone segment will face competition from a wide-range of companies engaged in various activities. Our P Phone business segment, including on-the-fly payment services, specialized SIM card sales, Personal Media Service, targeted advertising services will compete with other mobile value-added providers.

Intellectual Property

We do not own any patents, trademarks or licenses. We view our company’s name and the reputation associated with our name as an important asset, but has not registered our company’s name as a trademark.

Employees

As of December 31, 2008, we had 32 full-time employees in China. The Company and each employee have entered into a one-year labor contracts that is subject to annual renewal.

ITEM 1A. RISK FACTORS

We are subject to a variety of possible risks that could adversely impact our revenues, results of operations or financial condition. Some of these risks relate to the industry in which we operate, while others are particular to us. The following factors set out potential risks we have identified that could adversely affect us.

The Company is entering into a new P Phone mobile phone-based marketing and advertising business; however there can be no assurances that it will be successful in developing this business.

We intend to enter into a mobile phone-based marketing and advertising business. We intend to change our name to P Phone Inc. to reflect our focus on developing this business as a key source of future growth. We may encounter difficulties in developing or managing this new business, as the company’s strategy and operating model for the new business have not yet been finalized. The success of our new business will depend in part on our ability to form alliances with new partners that are necessary to conduct this business. However, we may not be able to identify these partners or form alliances with them on acceptable terms, or at all. Further, this business has challenges that may be different than those faced by the company’s traditional businesses. There is a possibility that we have insufficient expertise to engage in such activities profitably or without incurring significant amounts of development expenses or risk. Additionally, in developing this business, our resources may be diverted away from our traditional business, which may adversely affect our results of operations.

Our advertising and market services segment operates in a highly competitive industry.

The advertising and marketing services industry in China is highly competitive. We face competition from other Chinese and international advertising agencies and providers of creative or media services, several of which may have greater financial, sales, marketing and other resources than we do. A client’s perception of the quality of our creative work, as well as the reputations of the Company and our competitors are important factors in determining our competitive position. In addition, we face competitions from larger agencies which may have greater ability to serve advertising clients on a broad geographic basis. Because an agency’s principal asset is its people, there are relatively low barriers to entry into our business. If we are unable to compete effectively against existing or future competitors, our financial condition and results of operations may be adversely affected.

Demand for our services may decrease due to a decline in our clients’ or an industry’s financial condition or due to an economic downturn in the Chinese economy.

We cannot assure you that the demand for our services will continue at current levels. Our clients’ demands for our services may change based on their needs and financial condition. In addition, our business is dependent upon the economy and business environment in China in general. The growth of the Chinese economy has been uneven across geographic regions and industry sectors. When economic down turns affect particular clients or industry groups, demand for advertising and marketing services provided to these clients or industry groups is often adversely affected. There can be no assurance that economic conditions or the level of demand for our services will improve or that they will not deteriorate. If there is a period of economic downturn or stagnation, our business, financial condition and results of operations may be adversely affected.

We will depend on a few key partners for our P Phone business to compete effectively in the mobile market.

We will depend on a few key partners to enable us to provide our P Phone service, namely the China Mobile and Communications Association and its member companies. If for some reason our partnerships were to experience difficulties, or if our partners choose to terminate our relationship with them, it would be extremely difficult if not impossible to operate or expand our P Phone business. Finally, our business is in some ways competitive with businesses operated by China Mobile and Communications Association and its member companies could choose to start mobile value-added services competitive to ours, which could create challenges for us to continue to partner with them successfully.
 
 

 
Mobile phone customers may not adopt our payment services or use our branded debit cards.

Our P Phone payment services will be new to the Chinese market, and will require a debit card and bank account to operate. Debit cards and bank accounts are not as common in China as they are in more developed markets. Customers who do not have these cards and/or accounts will be unable to use our service, which could limit our ability to grow this business. In addition, customers may choose to pay cash for their mobile minutes instead of using our top-up services or choose to continue to pay cash for items instead of using our payment services, each of which could limit our growth.

Our technology systems are subject to breakdown.

As is true with any technology based system in China, our business is subject to hacking, power outages, natural disasters, and other calamities which would significantly hamper our ability to operate the systems necessary to keep the P Phone payment system running.

Customers may drop our services on account of our targeted advertising.

We anticipate that our P Phone customers will receive increased advertising on their phone as a result of using the P Phone (versus competitive cell-phone services). If customers do not like this advertising, they may choose to drop the P Phone value-added service. If a significant proportion of our customers make this decision, we may not be able to realize our targeted revenues.

Our cash flows may be insufficient to fund our operations or future business expansion.

We believe that our existing cash and cash equivalents and anticipated cash flows from operations will be sufficient to meet our operational needs for the foreseeable future. However, our capital requirements depend on numerous factors, including the rate of market acceptance of our services and our ability to maintain and expand our customer base, among others. The timing and amount of our capital requirements cannot be accurately predicted. There can be no assurance that our operations will generate sufficient cash flows or that we will be able to obtain sufficient financing on a timely basis or at all or on terms acceptable to us. Any inability to raise funds as needed may prevent us from implementing future business plans.

We rely on key management personnel.

Our success will depend, in part, on the efforts of our executive officers and other key employees. The market for qualified personnel is competitive and our future success will depend upon, among other factors, our ability to attract and retain these key personnel. The loss of the services of any of our key management personnel or the failure to attract and retain employees could have a material adverse effect on our results of operations and financial condition due to the resulting disruptions in the leadership and continuity of our business relationships.

Her Village Limited, Hershop.com Limited, Global Women Multi-Media Ltd., and Yang Lan own a large percentage of our outstanding common shares and may have the ability to influence matters requiring shareholder approval.

As of December 31, 2008, Her Village Limited, Hershop.com Limited, Global Women Multi-Media Ltd., and Yang Lan collectively owned 30.25% of our outstanding common shares. They are related parties, and if they chose to act in concert with respect to these shares, could have significant influence over shareholder actions and may have the ability to control our company and to direct our affairs, including:

 
 
composition of our board of directors, and, through it, our direction and policies, including the appointment and removal of officers;
       
 
 
mergers or other business combinations and opportunities involving us;
       
 
 
further issuance of capital stock or other securities by us;
       
 
 
our financing activities;
       
 
 
payment of dividends; and
       
 
 
approval of our business plans and general business development.
 
There can be no assurance that our controlling shareholders will exercise their control in our best interests.

 
 
 
China’s legal system is characterized by uncertainty that could negatively impact our business and results of operations.

While we are incorporated in the State of Nevada, United States, substantially all of our operations are in China. As such, we are subject to and rely on Chinese law in our daily operations. The Chinese legal system is a civil law system based on written statutes. Unlike common law systems, it is a system in which decided legal cases have little value as precedent. Beginning in 1979, the PRC government promulgated a comprehensive system of laws and regulations governing economic matters, which has had the overall effect of significantly enhancing the protections afforded to foreign invested enterprises in China. However, these laws, regulations and legal requirements are relatively new and are evolving rapidly, and their interpretation and enforcement involve uncertainties. These uncertainties could limit the legal protections available to foreign investors. In addition, enforcement of existing laws, or contracts based on existing law, may be uncertain and sporadic. Furthermore, interpretation of statutes and regulations may be subject to new government policies reflecting domestic political changes.

Our activities in China are subject to administrative review and approval by the State Administration of Industry and Commerce of the PRC government. Because of the changes occurring in China’s legal and regulatory structure, we may not be able to secure or renew the requisite governmental approvals for our activities. Failure to obtain or maintain the requisite governmental approvals for any of our activities could adversely affect our business and results of operations.

Any recurrence of severe acute respiratory syndrome, or SARS, or another widespread public health problem, could negatively impact our business and results of operations.

A renewed outbreak of SARS or another widespread public health problem in China, where substantially all of our revenue is derived and where our operations are located, could have a negative effect on our operations. Our operations may be impacted by a number of health-related factors, including the following:

 
 
quarantines or closures of some of our offices which would severely disrupt our operations;
       
 
 
the sickness or death of our key officers and employees; and
       
 
 
a general slowdown in the Chinese economy.

Any of the foregoing events or other unforeseen consequences of public health problems could adversely affect our business and results of operations.

Changes in China’s political and economic policies could negatively impact our business.

As substantially all of our business operations are conducted in China, our results of operations, financial condition and prospects are subject in a significant degree to the economic, political and legal developments in China. Although we believe that the economic reform and the macroeconomic measures adopted by the PRC government have had a positive effect on the economic development of China, we cannot predict the future direction of these economic reforms or the effects these measures may have on our business, financial position or results of operations. In addition, the Chinese economy differs from the economies of most countries belonging to the Organization for Economic Cooperation and Development, or OECD. These differences include:

 
 
economic structure;
 
 
 
level of government involvement in the economy;
       
 
 
level of development;
       
 
 
level of capital reinvestment;
       
 
 
control of foreign exchange;
       
 
 
telecommunications laws, including those related to mobile phones;
       
 
 
methods of allocating resources; and
       
 
 
balance of payments position.

 
 
As a result of these differences, our business may not develop in the same way or at the same rate as might be expected if the Chinese economy were similar to those of the OECD member countries.

Rapidly developing Chinese tax laws could negatively affect our businesses.

On March 16 2007, the Chinese government produced a new set of revised tax laws. In these tax laws, income tax for companies of our type was reduced from 33% to 25%, resulting in a corresponding increase in net income for our company. However, given China’s rapidly changing tax laws and the difference between national tax policy and local tax policy, we could and likely will be exposed to other fluctuations in income associated with these taxes, including but not limited to business taxes, VAT, income taxes, and other taxes.

Restrictions on foreign currency exchange may limit our ability to receive and use our revenues effectively.

Any future restrictions on currency exchange may limit our ability to use revenues generated in Renminbi to make payments in U.S. dollars or other foreign currencies. Although the Chinese government introduced regulations in 1996 to allow greater convertibility of the Renminbi for current account transactions, significant restrictions still remain, including primarily the restriction that foreign invested enterprises may only buy, sell and/or remit foreign currencies at those banks authorized to conduct foreign exchange business after providing valid commercial documents. In addition, remittance of foreign currencies abroad and conversion of Renminbi for capital account items, including direct investment and loans, is subject to governmental approval in China, and companies are required to open and maintain separate foreign exchange accounts for capital account items. We cannot be certain that the Chinese regulatory authorities will not impose more stringent restrictions on the convertibility of the Renminbi, especially with respect to foreign exchange transactions.

Fluctuations in the value of the Renminbi could negatively impact our results of operations.

Our revenues, operating expenses and substantially all of our assets and liabilities are denominated in Renminbi. Our reporting currency is the U.S dollar. As a result, we are exposed to foreign exchange risk, and our results of operations may be negatively impacted by fluctuations in the exchange rate between the U.S. dollar and Renminbi. A significant depreciation in the Renminbi against the U.S. dollar will cause a decrease in our net profits, if any, or increases in net losses we may suffer.

The value of the Renminbi is subject to changes in China’s governmental policies and to international economic and political developments. Since January 1, 1994, the PRC government has used a unitary managed floating rate system. Under this system, the People’s Bank of China, or PBOC, publishes a daily base exchange rate with reference primarily to the supply and demand of Renminbi against the U.S. dollar and other foreign currencies in the market during the previous day. Authorized banks and financial institutions are allowed to quote, buy and sell rates for Renminbi within a specified band around the central bank’s daily exchange rate. On July 21, 2005, PBOC announced an adjustment of the exchange rate of the U.S. dollar to Renminbi from 1:8.27 to 1:8.11 and modified the system by which the exchange rates are determined.

The Renminbi is no longer linked to the U.S. currency but rather to a basket of currencies with a 0.3% margin of fluctuation. However, there remains international pressure on the Chinese government to adopt an even more flexible currency policy. As of December 31, 2008, the exchange rate was 6.8346 RMB to 1.00 U.S. Dollar. The exchange rate of Renminbi is subject to changes in China’s government policies which are, to a large extent, dependent on the economic and political development both internationally and locally and the demand and supply of Renminbi in the domestic market. There can be no assurance that such exchange rate will continue to remain stable in the future amongst the volatility of currencies, globalization and the unstable economies in recent years.

Your ability to bring an action against us or against our directors and officers, or to enforce a judgment against us or them, may be limited because we conduct substantially all of our operations in China and all of our directors and officers reside outside of the United States.

We conduct substantially all of our operations in China. All of our directors and officers reside, and substantially all of the assets of those persons are located, outside the United States. As a result, it may be difficult for you to bring an action against us or against these individuals in the United States in the event that you believe that your rights have been infringed under the securities laws or otherwise. Even if you are successful in bringing an action of this kind, the laws of China may render you unable to enforce a judgment against our assets or the assets of our directors and officers.

ITEM 1B.  UNRESOLVED SEC COMMENTS

This Item is not applicable to the Company because we are not an accelerated filer, a large accelerated filer or a well-known seasoned issuer, as those terms are defined in the rules of the Securities and Exchange Commission.
 
 

ITEM 2. PROPERTIES

The Company has entered into one building lease for its offices in Beijing and one building lease for its office in Jiang Xi Province. The Beijing facility lease became effective on October 1, 2008 and will expire on October 1, 2009 and is renewable on an annual basis. The Jiang Xi Province facility lease became effective on January 1, 2008 and will expire on December 31, 2009. We believe our current facilities are adequate for the purposes for which they are currently used and are well maintained. See Note 7 to our audited consolidated financial statements included in this Annual Report for a further discussion of our lease commitments.

ITEM 3. LEGAL PROCEEDINGS.

We are not involved in any current, and are not aware of any pending, legal proceedings involving our company or our officers and directors which may have any material impact on our results of operations or financial position.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITYHOLDERS.

There were no matters submitted to a vote of security holders during the period from October 1, 2007 to September 30, 2008.

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

As of December 31, 2008, our common stock was quoted on the Over the Counter Bulletin Board under the symbol “ATVG” and we had approximately 103 shareholders holding 6,487,491 shares of common stock.

The following quotations, as provided by the National Quotation Bureau, represent prices between dealers and do not include retail mark up, markdown or commission. In addition, these quotations do not represent actual transactions.
 
 
 

 
DATE
 
CLOSING BID
 
CLOSING ASK
   
HIGH
 
LOW
 
HIGH
 
LOW
   
(in US$)
                       
2007
                               
First Quarter
 
 
7
 
 
 
2.5
 
 
 
9
 
 
 
3
 
Second Quarter
   
1.1
     
1.1
     
4
     
4
 
Third Quarter
 
 
4.75
 
 
 
1.01
 
 
 
9.8
 
 
 
2.9
 
Fourth Quarter
   
4
     
1.31
     
11
     
5
 
                                 
2008
                               
First Quarter
 
 
6
 
 
 
3
 
 
 
6
 
 
 
3
 
Second Quarter
   
4
     
2.75
     
4
     
2.75
 
Third Quarter
 
 
3
 
 
 
1.99
 
 
 
3
 
 
 
1.99
 
Fourth Quarter
 
 
1.99
 
 
 
0.25
 
 
 
1.99
 
 
 
0.25
 

Dividends

We have not paid, nor declared, any dividends since our inception and do not intend to declare any such dividends in the foreseeable future. Our ability to pay dividends is subject to limitations imposed by Nevada law. Under Nevada law, dividends may be paid to the extent that a corporation’s assets exceed its liabilities and it is able to pay its debts as they become due in the usual course of business.

Securities Authorized for Issuance under Equity Compensation Plans.

In 2001, we adopted a stock plan (the “2001 Stock Plan”). Under the terms and conditions of the 2001 Stock Plan, our board of directors is empowered to grant stock options to our employees, consultants, officers and directors of the Company. Additionally, our board of directors has the power to determine, at the time of granting any such options, the vesting provisions and whether the options will be qualified as Incentive Stock Options under Section 422 of the Internal Revenue Code (Section 422 provides certain tax advantages to the employee recipients). The 2001 Stock Plan was approved by our shareholders on September 15, 2001. The total number of shares of common stock available under the 2001 Stock Plan may not exceed 2,000. As of September 30, 2008, no options had been granted under the 2001 Stock Plan.

Sales of Unregistered Securities

On August 9, 2005, we issued 1,629 shares of our common stock to one of our shareholders in connection with the settlement and repayment of a loan from the shareholder in the amount of $30,000 and other amounts owed by us to the shareholder. The market price of our common stock was $35 per share as of the date of the issuance of these shares to the shareholder. These shares were issued without registration in reliance upon the exemption from the registration requirements of the Securities Act afforded by Section 4(2) of the Securities Act.

On September 9, 2007, the Company entered into an agreement with Tidetime, Inc. (“Tidetime”) pursuant to which the Company exercised its right granted in the Registration Rights Agreement between the parties in 2001, to force the conversion of $916,000 out of the aggregate $4.0 million principal amount of convertible notes (the “Convertible Notes”) held by Tidetime, into 596,765 shares of the Company’s common stock.

On September 10, 2007, Hershop, Inc. (“Hershop”) and an investment group consisting of Professional Offshore Opportunity Fund Ltd., Professional Traders Fund, LLC and First Mirage, Inc. (the “Investment Group”) entered into an agreement with Tidetime to purchase all of Tidetime’s equity and debt in the Company for $372,000. This equity and debt included 243,234 common shares of the Company previously owned by Tidetime, 596,765 shares of the Company that Timetime received in the mandatory conversion set forth in paragraph (a), and the balance of the Convertible Notes not previously converted. In addition, upon the completion of these transactions, Hershop and the Investment Group agreed with the Company to cancel all of the acquired Convertible Notes with an aggregate principal amount totaling $3,084,000.

 
 
 
Of the Company’s shares acquired, Hershop, and the Investment Group received 440,000 and 400,000 shares, respectively. Professional Traders Fund, LLC, Professional Offshore Opportunity Fund Ltd., and First Mirage Inc. are not affiliated with either Hershop or the Company.

The Company entered into a stock purchase agreement dated July 22, 2007 with certain investors (the “Investors”). Under this stock purchase agreement, the Company agreed to issue additional shares to the Investors if the Company issued more than 500,000 shares when some or all of the Convertible Notes are converted. Since the Company issued 596,765 shares of common stock to Tidetime, the Company is required to issue 25,729 more shares to the Investors to maintain the Investors’ percentage of ownership in the Company.

On November 23 2007, we entered into an agreement with the China Mobile and Communications Association (“CMCA”) to acquire 100% of the P Phone Project (“P” in “P Phone” stands for personalization  and  payment ), held by CMCA. Under the terms of agreement, ATVG acquired from CMCA 100% of the rights to the P Phone Project for an aggregate consideration of USD $2.8 million. The consideration is satisfied through the issuance of 700,000 shares of ATVG common stock (the “Consideration Shares”) valued at $4 per share.

On January 3, 2008, the Company entered into a shares purchase agreement (the "Shares Purchase Agreement") with the China Mobile and Communications Association ("CMCA") and its wholly-controlled affiliate, Union Max Enterprises, Ltd. ("Union Max"), to obtain the right to operate as a Provincial Class One Full Service Operator in Jiangxi Province, the People's Republic of China. As the Company's key business partner based in Beijing, CMCA is China's leading association of telecommunications and telecommunication-related companies. Pursuant to the Shares Purchase Agreement, the Company has also acquired a 70% stock ownership interest in Jiangxi Hongcheng Tengyi Telecommunication Company, Ltd ("Jiangxi Hongcheng"), a local reseller of mobile minutes in Jiangxi Province. Pursuant to the Shares Purchase Agreement, the Company will pay the aggregate consideration of US$6 million by issuing 300,000 shares of the Company's common stock at the price of US$5 per share and a lump-sum cash payment of US$4.5 million.
 
On January 8, 2008, the Company entered into an asset transfer agreement (the "Asset Transfer Agreement") with Will Sincere Investment Holdings Limited ("WSIH") to acquire the right to use certain software technologies as follows: (1) flash electronic publishing technology; (2) virtual reality network application technology; (3) DJVU document scanning, searching and storage technology; and (4) mobile search technology. To fulfill the payment obligation of RMB2,000,000 pursuant to the Asset Transfer Agreement, the Company will issue 66,700 shares of the Company's common stock at the price of US$4.00 per share.

On January 17, 2008, the Company entered into an agreement with the Globstream Technology, Inc. to acquire technology for the development of its P Phone personal media services. According to the terms of agreement, the Company will acquire exclusive, permanent global rights to Globstream's content delivery software (in all areas except for financial or business-related content) for a consideration of US$960,000. The consideration is to be satisfied through the issuance of 240,000 new shares of  the Company valued at US$4 per share.

On May 16, 2008, we entered into an agreement with Her Village, Ltd. (“Her Village”), China’s leading producer and distributor of women’s-interest media content, to acquire PIMIE.  The total consideration to be paid for the acquisition is US$0.9 million which will be satisfied through the issuance of 300,000 shares of the Company’s common stock valued at $3 per share.

In connection with the acquisition of PIMIE, on May 16, 2008, the Company entered into a Consulting Service Agreement with Morgen Evan Redrock (“MER”), a Beijing-based advisory firm (the “Consulting Agreement). Under this Consulting Agreement, MER will provide consulting services related to P Phone.  The Company paid $150,000 MER as compensation for its services under the Consulting Agreement to be satisfied by the issuance of 50,000 shares of the Company’s common stock valued.

On May 22, 2008, the Company entered into a share purchase agreement with CEC Unet Plc. pursuant to which the Company will issue 385,000 shares of ATVG common stock valued at US$2.00 per share.

On July 4, 2008, we entered into a definitive Stock Purchase Agreement with Her Village Limited (the “Investor”) for the sale of 1,000,000 shares of Common Stock for a total purchase price of $1,000,000 (the “Stock Purchase Agreement). Pursuant to the Stock Purchase Agreement, we issued warrants to the Investor for the option to purchase 1,000,000 shares of Common Stock with an exercise price of $1.00 per share and an expiration date of 18 months from the date of issuance. As part of the Agreement and at no extra cost of the Company, the Investor agreed to grant to the Company access to a series of marketing assets. In connection with the private placement and as part of the Stock Purchase Agreement, we also entered into a Registration Rights Agreement.
 
 
 

 
Repurchase of Equity Securities

We did not repurchase any securities within the transition period ended September 30, 2008.

ITEM 6. SELECTED FINANCIAL DATA

Not applicable.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Except for the historical information, the following discussion contains forward-looking statements that are subject to risks and uncertainties, and which speak only as of the date of this annual report.  No one should place strong or undue reliance on any forward looking statements.  The Company’s actual results or actions may differ materially from these forward-looking statements for many reasons, including the risks described in Item 1A and elsewhere in this annual report.  This Item should be read in conjunction with the financial statements and related notes and with the understanding that the Company’s actual future results may be materially different from what is currently expected or projected by the Company.

OVERVIEW

We were organized under the laws of the State of Nevada on September 21, 1989. We went through various name changes prior to September 2002 when the name was changed to Asia Premium Television Group, Inc. We were originally formed to purchase, merge with or acquire any business or assets which management believes has potential for being profitable.

We entered into a stock for stock acquisition with Beijing Asia Hongzhi Advertising Co., Ltd. (“BAHA”) during March 2003, which was finalized on July 9, 2004, in a transaction that has been accounted for as a recapitalization of BAHA in a manner similar to a reverse purchase. There was no adjustment to the carrying values of the acquired assets or liabilities. Operations prior to July 2004 are those of BAHA. The parent is the continuing entity for legal purposes; BAHA is the continuing entity for accounting purposes.

On January 3, 2008, in order to divest from our traditional advertising business and focus on our new mobile phone-based marketing and advertising business, we entered into a sale and purchase agreement with Fanya Advertising Company Ltd. ("Fanya") to sell BAHA and its wholly-owned Chinese subsidiaries Shandong Hongzhi Communications and Career Advertising Co., Ltd. (“SHCCA”) and Tibet Asia Culture Media Co., Ltd. (“TACM,” collectively referred to as "BAHA Group"). The agreement provides for the sale of the BAHA Group for an aggregate cash consideration of $4.8 million, which compensation was agreed upon based on BAHA's audited financial statements as of and for the year ended September 30, 2007. We completed this divestment on January 10, 2008. Operating results of BAHA subsequent to September 30, 2007 have not been consolidated with our operating results, and our financial statements as of and for the fiscal year ended September 30, 2008 do not include operating results of the BAHA Group.

Revenues

For the six month periods ended September 30, 2006 and 2007, and the fiscal years ended March 31, 2007 and September 30, 2008, we had total revenues in the amount of US$0 million, US$0 million, US$0 million, and US$1.4 million, respectively. Our revenues are primarily derived from the planning and execution of advertising programs in various media. Most of our client contracts are individually negotiated and accordingly, the terms of client engagements and the basis on which we earn fees vary significantly.

Revenues for the creation, planning and placement of advertising are primarily determined on a negotiated fee basis, taking into account prevailing market standards and our costs of production.

Factors affecting our revenues

Our revenues are directly dependent upon our clients’ needs for advertising, marketing and corporate communications. Our revenues are driven by our ability to maintain and grow existing business, as well as to generate new business. Our business is directly affected by economic conditions in China and in the industries we serve and by the marketing and advertising practices of our existing and prospective clients. When economic conditions decline, companies generally reduce advertising and marketing budgets, and it becomes more difficult for us to achieve profitability. It is a highly competitive industry, which tends to mitigate our pricing power.

 
 
Our P Phone business segment is expected to be a primary contributor to revenue in the next few years, beginning in 2008. We hope to achieve rapid adoption of our services with corresponding increase to our revenue and profit. Factors affecting this business are wide ranging and include both the overall Chinese economic condition, the growth of particular products in our product mix, and the actions of competitors. In particular our revenues will be shaped by the formation and structure of our key partnerships, including those with China Mobile’s subsidiaries and partners. Our approach will be to focus on select Chinese provinces where we hope to achieve high penetration rates among existing mobile consumers and secure a dominant position in the market. This vertical approach will enable us to build brand recognition and create diversified revenues of mobile on-the-fly debit-card based payments, mobile marketing through a common customer base. P Phone will feature five services and products: (1)Payment Services (resale of China Mobile Usage Minutes to end consumers), (2)Wireless, Debit-card based Mobile Payment, (3)Personal media and content services (4) P Phone-branded debit and cash cards; and (5) Mobile marketing and advertising. These products and services will be the strong driven force of our revenues.

Revenue recognition

Depending on the terms of the client contract, fees for the services we perform are primarily recognized in one of three ways: completion of milestones, straight-line (or monthly basis) or completed contract. See Note 1 to our audited consolidated financial statements for a further discussion of our revenue recognition accounting policies.

Cost of Sales

For the six months ended September 30, 2006 and 2007, fiscal years ended March 31, 2007 and September 30, 2008, our cost of sales were US$0 million, US$0 million, US$0 million, and US$1.0 million,  respectively.

Operating Expenses

For the six months ended September 30, 2006 and 2007, the fiscal years ended March 31, 2007 and September 30, 2008, our operating expenses were US$0.1 million, US$0.1 million, US$0.1 million, and US$2.5 million, respectively. Our operating expenses consist of general and administrative expense, bad debt expense, depreciation and amortization. General and administrative expense is comprised of professional fees, including legal and accounting fees, executive compensation, operating overhead, entertainment expense and other miscellaneous expenses. Bad debt expense is accrued when individual accounts receivable show signs of uncollectability.

PLAN OF OPERATION OF THE NEXT 12 MONTHS

We intend to continue to focus on providing advertising, media and marketing solutions to our customers. We attach great importance to customer satisfaction. We are also focused on developing new customers to broaden our customer base and to avoid excessive concentration in a limited number of large customers.

We believe we have sufficient working capital to meet our needs of existing and planned operations for the next 12 months. We may consider raising additional funds from various sources in order to further our goal of attracting new customers and increasing our scale of operations, to further develop a new operating model whereby we distribute air time and advertising space, and to increase our profitability.

Additionally, we plan to enter the mobile phone services market through our P Phone business segment. This business will primarily focus on sales of, specialized SIM cards, smart films, and the associated payment services that will be enabled by this equipment. We believe that we have sufficient working capital to proceed and have partnered with industry leaders to enable this effort. We expect changes in our employee count and revenue streams as a result of this focus shift to occur gradually.

Results of Operations

Six Months Ended September 30, 2006 Compared to Six Months Ended September 30, 2007

Total Revenues, Cost of Sales and Gross Margin.  We had no revenues, cost of sales or gross margin during the six months ended September 30, 2007 or 2006.

Total Expenses. Our total expenses for the six months ended September 30, 2007 were US$0.15 million, which consisted primarily of general and administrative expenses of US$0.14 million. This represented an increase of 36% from our total expenses of US$0.11 million for the six months ended September 30, 2006, which was primarily the result of an increase in general and administration expense.

Income Before Income Taxes. Our loss before income taxes was US$0.14 million for the six months ended September 30, 2007 compared to US$0.11 million for the six months ended September 30, 2006.
 
 
 

 
Discontinued operations. Our discontinued operations income was US$0.6 million for the six months ended September 30, 2007 compared to US$0.3 million for the six months ended September 30, 2006. This was from the operation of BAHA group.

Net Income. As a result of the foregoing, our net income increased by 177.13% to US$0.5 million for the six months ended September 30, 2007 from US$0.2 million for the six months ended September 30, 2006.

Fiscal Year ended September 30, 2008 Compared to Fiscal Year ended March 31, 2007

Total Revenues. Our total revenues for the fiscal year ended September 30, 2008 was US$1.4 million as compared to US$0 million for the fiscal year ended March 31, 2007

Cost of Sales. Our cost of sales for the fiscal year ended September 30, 2008 was US$1.0 million as compared to US$0 million for the fiscal year ended March 31, 2007.

Gross Profit. As a result of the foregoing, our gross profit for the fiscal year ended September 30, 2008 was US$0.4 million as compared to US$0 million for the fiscal year ended March 31, 2007.

Total Expenses. Our total expenses for the fiscal year ended September 30, 2008 were US$2.5 million which consists primarily of general and administrative expenses and depreciation and amortization expenses. This represented an increase of 2996% from our total expenses of US$0.1 million for the fiscal year ended March 31, 2007, which was primarily the result of an increase in depreciation and amortization by US$0.9 million from 2007 to 2008 and an increase in general and administrative expenses in the amount of US$1.5 million from 2007 to 2008. The increase in general and administrative expenses in 2008 was for our new PPhone business.

Other Income (Loss). Our other loss for the fiscal year ended September 30, 2008 was US$4.7 million as compared to US$0.1 million other income for the fiscal year ended March 31, 2007. The main loss was from the impairment of intangible assets and goodwill.
 
Income (Loss) from Discontinued Operation. Our discontinued operation for the fiscal year ended September 30, 2008 was US$0 million as compared to US$2.6 million for the fiscal year ended March 31, 2007.

Net Income (Loss). As a result of the foregoing, our net loss for the fiscal year ended September 30, 2008 was US$6.7 million compared to a net income as the amount of US$2.6 for the fiscal year ended March 31, 2007.

Liquidity and Capital Resources

We finance our operations primarily through cash generated from operating activities, a mixture of short and long-term loans and issuance of common stock.

The following table summarizes our cash flows for the six months ended September 30, 2006 and 2007, fiscal years ended March 31, 2007 and September 30, 2008:

   
Fiscal Year Ended
 
Six Months Ended
   
September 30,
 
March 31,
 
September 30,
   
2008
 
2007
 
2007
 
2006
   
US$
 
US$
 
US$
 
US$
Net cash provided (used) by operating activities
 
 
(960,364)
 
 
 
2,556,611
 
 
 
461,035
 
 
 
274,797
 
Net cash used by investing activities
   
(7,106,620)
     
-
     
-
     
-
 
Net cash provided (used) by financing activities
 
 
8,014,266
 
 
 
-
 
 
 
(254,541)
 
 
 
-
 
Effect of exchange rate change on cash
   
(54,191)
     
-
     
-
     
-
 
Net increase in cash and cash equivalents
 
 
(106,909)
 
 
 
2,556,611
 
 
 
206,494
 
 
 
274,797
 
Net decrease in cash from discontinued operations
   
-
     
(2,556,611)
     
(36,968)
     
(274,797)
 
Cash and cash equivalents (closing balance)
   
62,618
     
1
     
169,527
     
1
 

 
 
 
Our total assets as of September 30, 2008 were US$6.4 million. Our total liabilities as of September 30, 2008 were US$0.4 million. Liabilities consisted primarily of US$0.4 million in other payable.

CRITICAL ACCOUNTING POLICIES

Our significant accounting policies are described in Note 1 to our consolidated financial statements included in this Annual Report. We prepare our financial statements in conformity with U.S. GAAP, which requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities on the date of the financial statements and the reported amounts of revenues and expenses during the financial reporting period. Since the use of estimates is an integral component of the financial reporting process, actual results could differ from those estimates. Some of our accounting policies require higher degrees of judgment than others in their application. We consider the policies discussed below to be critical to an understanding of our financial statements as their application places the most significant demands on our management’s judgment.

NEW ACCOUNTING PRONOUNCEMENTS

In September 2006, the FASB issued Statement No. 157, Fair Value Measurement (FAS 157).  While this statement does not require new fair value measurements, it provides guidance on applying fair value and expands required disclosures.  FAS 157 is effective for the Company beginning in the first quarter of fiscal 2009.  This pronouncement should not have a material impact on our financial statements.

In February 2008, the FASB issued “Effective Date of FASB Statement No.157” FASB Staff Position (FSP) No. 157-2 (FSP No. 157-2).  FSP No.157-2 delays the effective date of SFAS No. 157 until fiscal years beginning after November 15, 2008, for fair value measurements of non-financial assets and non-financial liabilities, except for items that are recognized or disclosed at fair value in an entity’s financial statements on a recurring basis (at least annually).
 
In February 2007, the FASB issued Statement No. 159, The Fair Value Option for Financial Assets and Financial Liabilities (FAS 159).  The statement, which is expected to expand fair value measurement, permits entities to choose to measure many financial instruments and certain others items at fair value.  FAS 159 is effective for us beginning in the first quarter of 2009.  This pronouncement should not have a material impact on our financial statements.

In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities.”  The new standard is intended to improve financial reporting about derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, and cash flows.  It is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application encouraged.  We do not expect the adoption of SFAS No.161 to have a material impact on our financial statements.

OFF-BALANCE SHEET COMMITMENTS AND ARRANGEMENTS

We have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any third parties. In addition, we have not entered into any derivative contracts that are indexed to our own shares and classified as shareholder’s equity, or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. Moreover, we do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

Revenue Recognition

We rely on SEC Staff Accounting Bulletin: No. 101 Revenue Recognition in Financial Statements” (“SAB 101”) to recognize our revenue. SAB 101 states that revenue generally is realized or realizable and earned when all of the following criteria are met: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred or services have been rendered, (3) the seller‘s price to the buyer is fixed or determinable, and (4) collectability is reasonably assured.

 
 
We provide advertising agent, media consulting and advertising production services. These services can either be (1) bundled together, in one or more combinations, in a single contract, or (2) provided independently pursuant to separate contracts. Revenue recognition is dependent on the type of service provided to the customer: (a) for advertising agent services, we recognize revenue at the end of each month in which the services were provided; (b) for both media consulting and advertising production services, we recognize revenue upon the achievement of particular milestones set forth in the contract.

When two or more services are bundled together in a single contract, the recognition of revenue related to one deliverable is not contingent upon the provision of service or milestone achievement of any subsequent deliverable. We follow EITF00-21 for recognizing revenues in instances involving the delivery or performance of multiple deliverables.

We may be required to provide a refund to a customer in the event of non-delivery of a service by us if the customer does not otherwise extend the delivery deadline, accept substitute service, or choose another alternative as set forth in the contract. However, we are not required to refund any portions of amounts previously received and for which services have been rendered because subsequent deliverables are not provided. At no point do we recognize any revenue when there is a possibility of having to refund anything to the customer.

We report our revenue on a gross basis under the guidance of EITF 99-19, as (1) we are the primary obligor under contracts with our suppliers and have the risks and rewards of a principal in these transactions; (2) we have latitude in establishing the price for services under our advertising contracts, and the net amount earned by us varies with each contract; (3) we are primarily responsible for the fulfillment of services ordered by the customer pursuant to the contract, including the portion of the services performed by the media supplier with whom we separately contract; and(4) we have discretion in supplier selection.

INCOME TAXES

We account for income taxes under the provisions of SFAS No. 109, “Accounting for Income Taxes,” as described in Note 9 to our audited consolidated financial statements included in this Annual Report. We record a valuation allowance to reduce our deferred tax assets to the amount that we believe is more likely than not to be realized. In the event we were to determine that we would be able to realize our deferred tax assets in the future in excess of their recorded amount, an adjustment to our deferred tax assets would increase our income in the period such determination was made. Likewise, if we determine that we would not be able to realize all or part of our net deferred tax assets in the future, an adjustment to our deferred tax assets would be charged to our income in the period such determination is made. We record income tax expense on our taxable income using the balance sheet liability method at the effective rate applicable in China in our consolidated statements of operations and comprehensive income.

In September 2007, the Company paid US$155,138 as income tax for the period from January to April 2006. The payment was made as a result of a change in the government income tax policy. Prior to such change, the Company did not have income tax liabilities during the period from January until April 2006. Following the change in policy, the Company became liable to payment in income tax and made the required payment. As it was not an error of accounting records or a change in the Company’s accounting policy, but rather a government policy change, we recorded it in the current year as income tax expense.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

Our primary exposure to market risks relate to interest rates and foreign exchange rates.

Foreign exchange rates

Substantially all our revenues and expenses are denominated in Renminbi, which are translated to U.S. dollars as our reporting currency for our financial statements. As such, our primary foreign exchange risk is to changes in the value of the Renminbi relative to the U.S. dollar. See “Item 3A. Risk Factors —Fluctuations in the value of the Renminbi could negatively impact our results of operations.” We do not engage in any hedging activities, and as such, we may in the future experience economic loss or gain as a result of any foreign currency exchange rate fluctuations.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Reference is made to the Index to the audited consolidated financial statements on Page F-1 for our audited consolidated financial statements and notes thereto and supplementary schedules.
 
 
 

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

On February 11, 2008, we dismissed HJ & Associates, LLC (“HJ”) as our independent accountant and engaged Bernstein & Pinchuk LLP (“Bernstein”) as our new independent accountant to audit the Company’s financial statements for the fiscal year ending September 30, 2008. At no time since its engagement has Bernstein had any direct or indirect financial interest in or any connection with us or any of our subsidiaries other than as independent accountant.
 
Our consolidated financial statements for the Company’s fiscal years ended March 31, 2006 and 2007, and for the transition period from April 1, 2007 through September 30, 2007, respectively, were audited by HJ. The audit report of HJ for these periods did not contain an adverse opinion or disclaimer of opinion, nor was it qualified or modified as to uncertainty, audit scope or accounting principles. During the Company’s two most recent fiscal periods and any subsequent interim period through the date of resignation, there were no disagreements with HJ on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedure, which disagreements, if not resolved to the satisfaction of HJ, would have caused it to make reference to the subject matter of the disagreements in connection with its reports.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The company’s management, with the participation of our Chief Executive Officer and Finance Controller, carried out an evaluation of have evaluated the effectiveness of our “the Company’s disclosure, controls and procedures” (as defined in Rules Rule 13a-15(3) and 15-d-15(3) of the e) under the Securities Exchange Act of 1934) as of the end of the period covered by this Annual Report (the “Evaluation Date”). As a result of such evaluation, Chief Executive Officer and the Finance Controller have concluded that, as of the Evaluation Date, our such disclosure, controls and procedures are effective, providing them with material to provide reasonable assurance that the information relating to our company as required to be disclosed in the reports we file the Company files or submits under the Securities Exchange Act on a timely basis.

There were no changes in our internal controls over of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's   rules and forms, and (ii) accumulated and communicated to management, including the Company’s principal executive and principal financial reporting, known to our Chief Executive Officer or Finance Controller, persons performing such functions, as appropriate, to allow timely decisions regarding disclosure. The Company believes that a control system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of the control system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected.

Management's Annual Report on Internal Control Over Financial Reporting.

The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting for the Company.  Our internal control system was designed to, in general, provide reasonable assurance to the Company’s management and board regarding the preparation and fair presentation of published financial statements, but because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of the Company’s internal control over financial reporting as of September 30, 2008.  The framework used by management in making that assessment was the criteria set forth in the document entitled “ Internal Control – Integrated Framework” issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on that assessment, our management has determined that as of September 30, 2008, the Company’s internal control over financial reporting was effective for the purposes for which it is intended.

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this annual report.
 
Changes in Internal Control over Financial Reporting

No change in our system of internal control over financial reporting occurred during the period covered by this report, fourth quarter of the fiscal year ended September 30, 2008 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

None.
 
 
 

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The following table sets forth the name, age, position and term of office for each our executive officers and directors.

NAME
 
AGE
 
POSITION
 
TERM EXPIRES
 
Jing Xing
   
51
   
Chief Executive Officer and Co-chairman
 
February   2009
Peide Lou
   
46
   
Co-chairman
 
February   2009
Li Li
   
45
   
Director
 
February   2009
Mark Mi
   
27
   
Financial Controller
 
February   2009
Wenjun Luo
   
38
   
Chief Technical Officer and Director
 
February   2009
Douglas J. Toth
   
47
   
Director
 
February   2009

Set forth below is certain biographical information regarding each of our executive officers and directors:
 
Jing Xing has served has a director since June 2007. On January 3, 2008, Mr. Xing was elected to serve as co-chairmen of the Board and on February 25, 2008, Mr. Xing was elected to serve as Chief Executive Officer of the Company. Since 2006, Mr. Xing has served as president of Sun New Media Inc., president of investment business at Sun Media Investment Group, chairman of the board of Sun Capital Consultant Ltd, and as the CEO of China Media Tradex Limited. From 2003 to2006, Mr. Xing served as chairman, vice chairman, executive director and CEO of SMI Corporation Ltd. (formerly known as Star EastHoldings Limited, HK listing symbol 198). From 2003 to 2006 he also served as executive director of Stellar Megamedia Group Limited. From 2003 to 2005, Mr. Xing served as executive director & general manager of Sun TV, chairman and executive director of SMI Publishing Group Limited ( HK listing symbol 8010 ), and as vice chairman and executive director of M-Channel Limited (HK listing symbol 8036). Since 2000, Mr. Xing has served as the vice chairman and executive director of a newspaper in Beijing, the People’s Republic of China called the Beijing Daily Messenger. From 1999 to 2005, Mr. Xing was the chairman and CEO of Beijing KP Network Technical Co. Ltd.. Mr. Xing holds master degree of science from the Beijing Software Graduate School of Beijing University.
 
Peide Lou has served as co-chairmen of the Board since January 3, 2008. Mr. Lou is a Professor of Telecom Engineering School of Beijing University of Posts and Telecommunication. He serves as Executive Secretary-General of China Mobile Communications Association, and he also serves as a director of the Standardization Technical Committee of Multimedia Communication and Broadcasting of China Association for Standardization. Mr. Lou used to be a member of optical fiber communication expert group of Natioanal“317”Telecom Subject of“863”Project; Director of Wireless division of Department of Telecom Production of MEI; Director of Telecom Division of Department of Electronic Information Production Management of MII. He promoted and planned the implementation of national mobile communication industry specific projects, and has made great effort to establishment and development of China mobile communication domestic handset industry.

Li Li has served as our director of our company since May 2004. From 1997 to 2003 he served as Chairman, Vice-Chairman and later General Manager of Chongqing Changjiang River Water Transport Co., Ltd. Mr. Li was Chairman and General Manager of Hua Rong Investment Co., Ltd. from 1996 to 2000. Mr. Li holds degrees from University of Science and Technology of China. Mr. Li is also on the board of directors of THZA and Shenzhou Lianhe Culture Media Development Co., Ltd.

Mark Mi has served as our Financial Controller from January 2008. In 2007, he served as financial manager of Sun Media Investment Holdings Limited. Mr. Mi is familiar with PRC GAAP and US GAAP.
 
Wenjun Luo has served as our Chief Technical Officer and director since February25, 2008. Dr. Luo is a leading IT and mobile services professional with over 10 years of experience in the global handheld industry. While at Globstream, Dr. Luo rolled out the first wireless streaming audio/music portal for the mass mobile phone market in China and built strategic partnerships with major media companies and mobile carriers in China. Prior to Globstream, Dr. Luo served as a management consultant at McKinsey & Company's Great China Office and held various management positions at Sun Microsystems, Palm, Inc. and 3 Com Corp. Dr. Luo earned an MBA from the University of California's Haas School of Business in Berkeley, CA, a PhD from the University of Pennsylvania's School of Electrical Engineering in Philadelphia, and a B.S. from Shanghai Jiao Tong University's School of Electrical Engineering in Shanghai, China.
 
 
 
 
Douglas J. Toth has served as a director since June 2007. Since 2002, Mr. Toth has served as CEO of Groupmark Financial Ltd. From 1998 to 2002, Mr. Toth served as a director of Somerset Financial Group. Additionally, he has knowledge of financial and SEC reporting. Mr. Toth studied theoretical mathematics at Rutgers University and finance at the New York Institute of Finance.
All the other executive officers hold their positions at the discretion of our board of directors. All of our directors hold their positions for a term of one year or until their successors are duly elected and qualified.

Audit Committee and Audit Committee Financial Expert

Our board of directors does not have a separate audit committee as we are not required to have an audit committee because we do not have any listed securities as defined in Section 240.10A-3 of the Sarbanes-Oxley Act of 2002 (“Section 240.10A-3”). We do not have an audit committee financial expert, as defined under Section 228.401 of the Sarbanes-Oxley Act of 2002, as we do not have any listed securities as defined in Section 240.10A-3.

Code of Ethics

We have adopted a code of ethics that applies to our Chief Executive Officer, Finance Controller, other senior management, directors and other personnel. The code of ethics was filed as Exhibit 99.1 to our Annual Report on Form 10-KSB for the fiscal year ended March 31, 2004 and is incorporated by reference in this Annual Report. There has been no change to the code of ethics from 2004.

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities and Exchange Act of 1934 requires our officers and directors and persons who beneficially own more than 10% of the Company’s common stock (collectively, the “Reporting Persons”) to file reports of beneficial ownership and changes in beneficial ownership with the SEC. The Reporting Persons are required by SEC regulations to furnish us with copies of all Section 16(a) forms they file.

We believe that the Reporting Persons have complied with all the applicable reporting requirements, except certain late and delinquent filings of Form 3, Form 4 and Form 13D by Her Village Limited, Global Women Multi-Media, Ltd. (BVI), and Hershop.com Limited. We are implementing an enhanced compliance program to assist the Reporting Persons to fully comply with disclosure requirements pursuant to Section 16(a).

ITEM 11. EXECUTIVE COMPENSATION

Compensation of Executive Officers
  
The following summary compensation table sets forth all compensation awarded to, earned by, or paid to the named executive officers paid by us during the fiscal years ended September 30, 2008 and 2007 in all capacities for the accounts of our executives, including the Chief Executive Officer (CEO) and Chief Financial Officer (CFO):
 
SUMMARY COMPENSATION TABLE
 
Name and Principal Position
Year 
Salary
 
Bonus
 
Stock
Awards
Option
Awards
 
Non-Equity Incentive Plan Compensation ($)
 
Non-Qualified Deferred Compensation Earnings
 
All Other Compensation
Totals
($)
($)
($)
($)
($)
($)
($)
                               
Qiong Jiang, Chief Executive
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
Officer and Director (1)
2007
0
   
0
 
0
   
0
 
0
   
0
 
0
0
                                     
Xing Jing, Co-Chairman and Chief Executive
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
Officer (2)
2007
0
   
0
 
0
   
0
 
0
   
0
 
0
0
                                     
 
 
 
Luo Wenjun, Chief Technical Officer and Director (3)
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
2007
0
   
0
 
0
   
0
 
0
   
0
 
0
0
                                     
Lou Peide, Co-Chairman (4)
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
2007
0
   
0
 
0
   
0
 
0
   
0
 
0
0
                                     
Li Li, Director (5)
2008
$114,273
   
0
 
0
   
0
 
0
   
0
 
0
$114,273
2007
$10,532
   
0
 
0
   
0
 
0
   
0
 
0
$10,532
                                   
 
Yan Gong, Chief Executive Officer and Director (6)
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
2007
$12,677
   
0
 
0
   
0
 
0
   
0
 
0
$12,677
                                     
Hongmei Zhang,
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
Financial Manager (7)
2007
$3,480
   
0
 
0
   
0
 
0
   
0
 
0
$3,480
                                     
Chuan He, Media Planning Manager (8)
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
2007
$6,663
   
0
 
0
   
0
 
0
   
0
 
0
$6,663
                                     
Dapeng Sun, Customer Service Manager (9)
2008
0
   
0
 
0
   
0
 
0
   
0
 
0
0
2007
$3,368
   
0
 
0
   
0
 
0
   
0
 
0
$3,368
 
Mark Mi, Finance Controller (10)
2008
$29,333
   
0
 
0
   
0
 
0
   
0
 
0
$29,333
2007
0
   
0
 
0
   
0
 
0
   
0
 
0
0
 
 
(1)  
Qiang Jiang ceased to be our Chief Executive Officer on June 30, 2006, and ceased to be our director on June 19, 2007.
(2)  
Xing Jing has served has a director since June 2007. On January 3, 2008, Mr. Xing was elected to serve as co-chairmen of the Board and on February 25, 2008, Mr. Xing was elected to serve as Chief Executive Officer of the Company.
(3)  
Luo Wenjun has served as our Chief Technical Officer and director since February 25, 2008.
(4)  
Lou Peide has served as co-chairmen of the Board since January 3, 2008.
(5)  
Li Li has served as our Chairman and director of our company since May 2004. And on January 7 2008, the Company accepted Mr. Li’s voluntary resignation as Chairman. But he continues to serve as a member of the Board.
(6)  
Yan Gong ceased to be our Chief Executive Officer and director of the Board on January 4, 2008.
(7)  
Hongmei Zhang ceased to be our Financial Manager on January 4, 2008.
(8)  
Chuan He ceased to be the Media Planning Manager on January 4, 2008.
(9)  
Dapeng Sun ceased to be the Customer Service Manager on January 4, 2008.
(10)  
 Mark Mi has served as our Finance Controller since January 2008.
 
Employment Agreements
 
We do not have any employment agreements in place with our directors and officers.

Compensation of Directors

We have no arrangements for the remuneration of officers and directors, except that they will be entitled to receive reimbursement for actual, demonstrable out-of-pocket expenses, including travel expenses, if any, made on our behalf in the investigation of business opportunities. Other than as reflected in the table above, no remuneration has been paid to our officers or directors. There are no agreements or understandings with respect to the amount or remuneration those officers and directors are expected to receive in the future. As of the date of this Annual Report, no stock options have been issued to our officers or directors.

 
 
 
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The following table sets forth as of December 31, 2008, the number and percentage of the 6,487,491 outstanding shares of common stock which, according to the information supplied to us, were beneficially owned by (i) each director, (ii) each executive officer, (iii) all directors and executive officers as a group and (iv) each person who, to our knowledge, is the beneficial owner of more than 5% of our outstanding common stock. Except as otherwise indicated, the persons named in the table have sole voting and dispositive power with respect to all shares beneficially owned, subject to community property laws where applicable.
 
 
   
AMOUNT AND
 
 
 
 
NATURE OF
 
TITLE OF
CLASS
 
NAME AND ADDRESS OF
BENEFICIAL OWNER
BENEFICIAL
OWNERSHIP
PERCENT OF
CLASS
     
 
 
Common Stock
 
Hershop. com Limited
331,140
5.10%
   
8/F,Crawford Tower, 99 Jervois Street, Sheung Wan, Hong Kong
   
         
Common Stock
 
Global Women Multi-Media Co., Ltd. (BVI)
428,751
6.61%
   
P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands
   
         
Common Stock
 
Jing Xing
-0-
-0-
   
73 Jupiter Road Singapore, 576550
   
         
Common Stock
 
Lou Peide
-0-
-0-
   
16/F A Business Office, East Area of Century Golden Resources Hotel,
   
   
No. 69 Banjing Road, Haidian District, 100097, Beijing  P.R. China
   
         
Common Stock
 
Douglas J. Toth
-0-
-0-
   
1120 6th Ave. 4th Floor New York, NY 10032
   
         
Common Stock
 
Li Li
-0-
-0-
   
Room 602, 2 North Tuanjiehu Street Chaoyang
   
   
District, Beijing 100026 People’s Republic of China
   
         
Common Stock
 
Luo Wenjun
-0-
-0-
   
21970 Oaknoll Court
   
   
Cupertino, CA 95014 USA
   
         
Common Stock
 
Her Village Limited
1,200,000
18.49%
   
P.O. Box 957 Offshore Incorporations Centre  Road Town Tortola, British Virgin Islands
   
         
Common Stock
 
Chen Zengjie
1,309,005
20.18%
   
No.16 Room 40, E Mei road 366, Hongkou District, Shanghai, P.R. China
   
         
Common Stock
 
Officer and Directors as a Group: 5 persons
0
0
         
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Policies and procedures for review and approval of related party transactions

We do not have a formal policy and related procedures for the review, approval and ratification of transactions that are required to be reported pursuant to this Item 13. If and when any such transactions have been proposed, they have been reviewed by our board of directors. The approval of the chairman and at least one director is required to ratify any transaction. Our board intends to approve only those related party transactions that have fair terms at market rate and are in our best interests. We expect to continue this policy in the future.

Anti-dilution agreement

On October 21, 2002, we entered into an anti-dilution agreement (the “Anti-Dilution Agreement”) with William Fisher, our former President, which required us to issue additional shares of our common stock to Mr. Fisher as and when necessary to enable him to maintain a 7% ownership in our company. On December 15, 2003(effective November 4, 2003), we extended the agreement indefinitely so long as Mr. Fisher did not voluntarily sell shares of common stock to cause his ownership interest in our company to fall below 7%, among other conditions. This agreement was cancelled pursuant to satisfaction of the terms of a general release agreement we entered into with Mr. Fisher in June 2005.

General releases and Loan settlement agreement

On June 28, 2005, we entered into a general release agreement with Mr. Fisher and Hong Kong Pride Investment Ltd. (“HKPI”), a company controlled by Mr. Fisher, pursuant to which Mr. Fisher and HKPI agreed to release and discharge us from all obligations under the Anti-Dilution Agreement and waive all claims against us for past due salary or compensation, among other things, upon receipt of payment in the amount of US$20,000.

 
 
 
On June 28, 2005, we also entered into a general release agreement with Stanley Roy Goss, our former Chief Financial Officer, and AOI, pursuant to which Mr. Goss and AOI agreed to release all claims against us for past due salary or compensation, among other things, upon receipt of payment in the amount of US$10,000.

In July 2005, we entered into a loan settlement agreement (the “Loan Settlement Agreement”) with Zheng (Bruno) Wu, one of our shareholders, pursuant to which Mr. Wu agreed to loan us US$30,000, which was to be repaid by the issuance of our shares to Mr. Wu, and to accept repayment for a previous loan to us in the amount of US$27,027 in the form of additional shares. On August 9, 2005, pursuant to the Loan Settlement Agreement, we issued 1,629 shares of our common stock, valued at the market price of $35 per share, to Mr. Wu as repayment for the loans in the amount of US$30,000 and US$27,027.

ITEM14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Audit Fees

The aggregate fees billed for professional services rendered by Bernstein & Pinchuk LLP, our current auditor, for the audit of our annual financial statements, review of our financial statements included in our quarterly reports and services normally provided by the auditor in connection with statutory and regulatory filings or engagements was US$155,000 for the fiscal year ended September 30, 2008. The aggregate fees billed for professional services rendered by HJ & Associates, LLC, our former auditor, for the audit of our annual financial statements, review of our financial statements included in our quarterly reports and services normally provided by the auditor in connection with statutory and regulatory filings or engagements was US$90,000 for the fiscal year ended March 31, 2007, US$83,000 for the six months ended September 30, 2007, US$64,000 for the six months ended September 30, 2006.

Audit-Related Fees

There were no audit-related fees billed by our principal auditor during the six months ended September 30, 2006 and 2007, fiscal year ended March 31, 2007 and September 30, 2008. In the fiscal year ended March 31, 2006, our former auditor billed fees in the amount US$2,500 in connection with responding to comments we received from the SEC with respect to our annual report on Form 10-KSB for the year ended March 31, 2005 we filed with the SEC.

Tax Fees

The aggregate fees billed during the six months ended September 30, 2006 and 2007, fiscal years ended March 31, 2007 and September 30, 2008 for professional services rendered by the principal auditor for tax compliance, tax advice, and tax planning were all US$0.

All Other Fees

There were no other aggregate fees billed in either of the last two fiscal years for products and services provided by the principal auditor, other than the services reported above.

We do not have an audit committee currently serving and as a result our board of directors performs the duties of an audit committee. Our board of directors will evaluate and approve in advance, the scope and cost of the engagement of an auditor before the auditor renders audit and non-audit services. We do not rely on pre-approval policies and procedures.

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a). Documents filed as part of this Annual Report:

1. Consolidated Financial Statements

The audited consolidated financial statements filed in this Annual Report are listed on page F-1 hereof.

2. Financial Statement Schedules

The Supplemental Schedule of Non-Cash Investing and Financing Activities appears on page F-8 hereof.
 
 

 
3. Exhibits

Exhibit No.
 
Description
     
3.1
 
Certificate of Incorporation(1)
     
3.2
 
Articles of Amendment to Charter(1)
     
3.3
 
Certificate of Amendment to Certificate of Incorporation (2)
     
3.4
 
Bylaws (3)
     
4.1
 
2001 Stock Plan (4)
     
10.1
 
Convertible Promissory Note(5)
     
10.2
 
Convertible Promissory Note (5)
     
10.3
 
Registration Rights Agreement(5)
     
14.1
 
Code of Ethics(6)
     
21.1
 
List of Subsidiaries
     
31.1
 
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
     
31.2
 
Certification of Finance Controller pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
     
32.1
 
Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
     
32.2
 
Certification of Finance Controller pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

     
(1)
 
Incorporated by reference to our Annual Report on Form 10-KSB for the year ended December 31, 1999, filed on April 17, 2000.
     
(2)
 
Incorporated by reference to our report on Form 8-K filed on October 9, 2002.
     
(3)
 
Incorporated by reference to our Annual Report on Form 10-KSB for the year ended December 31, 2006, filed on June 28, 2006.
     
(4)
 
Incorporated by reference to our Registration Statement on Form S-8 filed on September 21, 2001.
     
(5)
 
Incorporated by reference to our Annual Report on Form 10-KSB for the year ended December 31, 2002, filed on May 20, 2003.
     
(6)
 
Incorporated by reference to our Annual Report on Form 10-KSB for the year ended March 31, 2004, filed on August 11, 2004.
 
 
 

 
ASIA PREMIUM TELEVISION GROUP, INC.
AND SUBSIDIARIES



CONTENTS


PAGE
F-1- F-2
REPORTS OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
     
PAGE
F-3
CONSOLIDATED BALANCE SHEETS AS OF SEPTEMBER 30, 2008 AND 2007.
     
PAGE
F-4
CONSOLIDATED STATEMENTS OF OPERATIONS.
     
PAGE
F-5
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIENCY).
     
PAGE
F-6
CONSOLIDATED STATEMENTS OF CASH FLOWS.
     
PAGES
F-7 - F-15
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.
     

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
To the Board of Directors and Stockholders of
Asia Premium Television Group, Inc.
 
We have audited the accompanying consolidated balance sheet of Asia Premium Television Group, Inc. (“the Company”) as of September 30, 2008, and the related consolidated statements of operations and comprehensive income, changes in stockholders equity, and cash flows for the year then ended. The Companys management is responsible for these financial statements. Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Companys internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.
 
In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of September 30, 2008, and the results of its operations and its cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States of America.
 
/s/ Bernstein & Pinchuk LLP
 
New York, NY
December 19, 2008
 
 
Report of Independent Registered Public Accounting Firm
 

To the Board of Directors
Asia Premium Television Group, Inc.
Beijing, China
 
We have audited the consolidated balance sheet of Asia Premium Television Group, Inc. and subsidiaries as of September 30, 2007 and the related consolidated statements of income, comprehensive income, stockholders equity (deficit) and cash flows for the six months ended September 30, 2007 and the year ended March 31, 2007. These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.
 
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall consolidated financial statement presentation. We believe that our audits provided a reasonable basis for our opinion.
 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Asia Premium Television Group, Inc. and subsidiaries as of September 30, 2007 and March 31, 2007, and the results of their operations and their cash flows for the six months ended September 30, 2007 and the year ended March 31, 2007, in conformity with U.S. generally accepted accounting principles.
 
 
/s/  HJ & Associates, LLC
HJ & Associates, LLC
Salt Lake City, Utah
December 29, 2007
 
 
 
ASIA PREMIUM TELEVISION GROUP, INC. AND SUBSIDIARIES
 
Consolidated balance sheets
 
   
September 30, 2008
     
September 30, 2007
 
   
(Audited)
     
(Audited)
 
ASSETS
 
US$
     
US$
 
CURRENT ASSETS
             
Cash and cash equivalents
  $ 62,618       $ 169,527  
Accounts receivable, net
    16,134         -  
Related party receivable
    127,285         397,323  
Other receivables
    114,048         -  
Prepaid expenses
    13,126         -  
Inventory
    367         -  
Current assets of discontinued operations
    -         16,457,477  
Total Current Assets
    333,578         17,024,327  
                   
Convertible note receivable
    240,000         -  
Property and equipment, net
    678,098         175,984  
Goodwill
    4,172,982         -  
Intangible assets
    949,944            
Assets of discontinued operations
    -         956,997  
    $ 6,374,602       $ 18,157,308  
                   
LIABILITIES AND STOCKHOLDERS' EQUITY
                 
CURRENT LIABILITIES
                 
Accounts payable and accrued expenses
  $ 44,725       $ 745  
Other payables
    379,387         113,028  
Liabilities of discontinued operations
    -         12,601,751  
Total Current Liabilities
    424,112  
 
    12,715,524  
                   
Minority interest
    (110,189 )       -  
                   
STOCKHOLDERS' EQUITY
                 
Common stock, $.001 par value, authorized 1,750,000,000 shares; 6,487,491 shares issued (2008) 3,445,791 shares issued (2007)
    6,487         3,446  
Additional paid-in capital – common stock
    9,487,278         2,086,185  
Additional paid-in capital – warrants
    745,281         340,756  
Subscription receivable
    (86,647 )       -  
Accumulated other comprehensive income
    (117,981 )       266,029  
Retained earnings (deficit)
    (3,973,729 )       2,745,378  
Treasury stock
    (10 )
 
    (10 )
Total Stockholders' Equity
    6,060,679         5,441,784  
    $ 6,374,602       $ 18,157,308  
 
See notes to consolidated financial statements.

 

 
 
 
 
ASIA PREMIUM TELEVISION GROUP, INC. AND SUBSIDIARIES
 
Consolidated Statements of Operations
 
                                 
                                 
     
For the Year Ended September 30,
     
For the Six Months Ended September 30,
     
For the Six Months Ended September 30,
     
For the Year Ended March 31,
 
     
2008
     
2007
     
2006
     
2007
 
     
(Audited)
     
(Audited)
     
(Unaudited)
     
(Audited)
 
     
US$
     
US$
     
US$
     
US$
 
                                 
REVENUE
    $ 1,390,525       $ -       $ -       $ -  
COST OF SALES
      960,272         -  
 
    -  
 
    -  
GROSS MARGIN
      430,253         -  
 
    -  
 
    -  
                                         
General and administrative
      1,652,379         140,325         110,583         80,694  
Depreciation and amortization
      845,681         4,995  
 
    -  
 
    -  
        2,498,060         145,320  
 
    110,583  
 
    80,694  
INCOME (LOSS) FROM OPERATIONS
      (2,067,807 )       (145,320 )       (110,583 )       (80,694 )
                                         
OTHER INCOME
                                       
Interest income
      8,657         7,383         -         -  
Impairment loss on intangible assets and goodwill
      (4,747,584 )                              
Other income (expenses)
      357         -  
 
    -  
 
    88,515  
        (4,738,570 )       7,383  
 
    -  
 
    88,515  
INCOME (LOSS) FROM CONTINUING OPERATIONS BEFORE INCOME TAX EXPENSE
      (6,806,377 )       (137,937 )       (110,583 )       7,821  
Income tax expense
      -         -         -         -  
Minority interest
      87,258         -  
 
    -  
 
    -  
Income (loss) from continuing operations
    $ (6,719,119 )     $ (137,937 )     $ (110,583 )     $ 7,821  
Income from discontinued operations
      -         593,019         274,797         2,556,611  
Net Income (Loss)
 
    (6,719,119 )
 
    455,082  
 
    164,214  
 
    2,564,432  
OTHER COMPREHENSIVE INCOME
                                       
Foreign currency translation adjustment
      (384,010 )    
- 
 
 
 
- 
 
 
 
- 
 
TOTAL COMPREHESIVE INCOME (LOSS)
    $ (7,103,129 )     $ 455,082       $ 164,214       $ 2,564,432  
Weighted average number of common shares outstanding – basic
      4,645,655         2,381,698         1,613,191         1,613,191  
Weighted average number of common shares outstanding – diluted
      4,645,655         3,084,700         1,613,191         1,613,191  
EARNINGS (LOSS) PER SHARE – BASIC
    $ (1.45 )     $ 0.19       $ 0.10       $ 1.59  
EARNINGS (LOSS) PER SHARE – DILUTED
    $ (1.45 )     $ 0.15       $ 0.10       $ 1.59  
 
See notes to consolidated financial statements.
 
 
 
ASIA PREMIUM TELEVISION GROUP, INC. AND SUBSIDIARIES
Consolidated Statement Of Changes in Stockholders’ Equity (Deficiency)
                                                     
                                                     
                   
Capital in
       
Accumulated
           
Total
 
                   
excess of
 
Subscription
   
other
   
Retained
   
Stockholders’
 
   
Common Stock
   
par value
 
receivable
   
comprehensive
   
Earnings
   
equity
 
   
Shares
   
Dollars
   
(deficit)
       
income
   
(Deficit)
   
(Deficit)
 
                                                       
Balance, March 31,2007
 
 
1,613,297
 
 
$
1,613
 
 
$
(2,453,719)
 
$
 
 
$ 
125,582
 
 
$ 
2,290,296
 
 
$
(36,228)
 
New Issuance of common stock, net of offering cost of $98,101
   
1,200,000
     
1,200
     
860,699
   
     
     
     
861,899
 
Conversion of the Convertible Notes
 
 
596,765
 
 
 
597
 
 
 
3,999,403
 
 
 
 
 
 
 
 
 
 
 
4,000,000
 
Issuance for anti-dilution agreement
   
25,729
     
26
     
20,558
   
     
     
     
20,584
 
Foreign Currency translation Adjustment
 
 
 
 
 
 
 
 
 
 
 
 
 
140,447
 
 
 
 
 
 
140,447
 
Net income for the six months ended September 30, 2007
   
     
     
   
     
     
455,082
     
455,082
 
   
 
   
 
   
 
         
 
   
 
   
 
 
Balance, September 30, 2007
 
 
3,435,791
 
 
 
3,436
 
 
 
2,426,941
 
 
 
 
 
266,029
 
 
 
2,745,378
 
 
 
5,441,784
 
                                                       
New Issuance of common stock
   
3,041,700
     
3,041
     
7,805,618
   
(86,647)
     
     
     
7,722,012
 
Foreign Currency translation Adjustment
   
     
     
   
     
(384,010)
     
12
     
(383,998)
 
Net loss for the year ended September 30, 2008
   
     
     
   
     
     
(6,719,119)
     
(6,719,119)
 
                                                       
Balance, September 30, 2008
   
6,477,491
   
$
6,477
   
$
10,232,559
 
$
(86,647)
   
$
(117,981)
   
$
(3,973,729)
   
$
6,060,679
 
                                                       
 
See notes to consolidated financial statements.
 

 
ASIA PREMIUM TELEVISION GROUP, INC. AND SUBSIDIARIES
 
Consolidated Statements of Cash Flows
 
   
   
     
For the Year Ended September 30,
     
For the Six Months Ended September 30,
   
For the Six Months Ended September 30,
   
For the Year Ended March 31,
 
     
2008
     
2007
   
2006
   
2007
 
     
US$
     
US$
   
US$
   
US$
 
     
(Audited)
     
(Audited)
   
(Unaudited)
   
(Audited)
 
CASH FLOWS FROM OPERATING ACTIVITIES
                           
Net income (loss)
    $ (6,719,119 )     $ 455,082     $ 164,214     $ 2,564,432  
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
                                   
Depreciation expense
      845,681         4,995       -       -  
Impairment in intangible assets and goodwill
      4,747,584                            
Minority interest
      (87,258 )       -       -       -  
Changes in assets and liabilities:
                                   
Account receivable & other receivables
      (82,584 )       -       -       -  
Inventories
      40,003         -       -       -  
Prepaid expenses
      (12,619 )       -       -       -  
Accounts payable, accrued expenses & other payable
      307,948         958       110,583       (7,821 )
Net Cash Provided by (Used in) Operating Activities
      (960,364 )       461,035       274,797       2,556,611  
                                     
CASH FLOWS FROM INVESTING ACTIVITIES
                                   
Acquisition of property and equipment
      (555,861 )       -       -       -  
Additions to intangible assets
      (4,420,000 )                          
Investment in subsidiaries
      (6,390,759 )       -       -       -  
Disposal of subsidiaries
      4,500,000                            
Purchase of note receivable
      (240,000 )       -       -       -  
Net Cash Used in Investing Activities
      (7,106,620 )       -       -       -  
                                     
CASH FLOWS FROM FINANCING ACTIVITIES
                                   
Proceeds from issuing shares
      7,957,452         -       -       -  
Decrease (Increase) in advances receivable-related party
      (127,702 )       (54,012 )     -       -  
Increase (Decrease) in advances payable-related party
      184,516         (200,529 )     -       -  
Net Cash Provided by (Used in) by Financing Activities
      8,014,266         (254,541 )     -       -  
EFFECT OF FOREIGN CURRENCY TRANSLATION ON CASH
 
 
(54,191) 
 
 
 
- 
   
- 
   
- 
 
NET (DECREASE) INCREASE IN CASH FROM CONTINUED OPERATIONS
      (106,909 )       206,494       274,797       2,556,611  
NET DECREASE IN CASH FROM DISCONTINUED OPERATIONS
      -         (36,968 )     (274,797 )     (2,556,611 )
CASH AT BEGINNING OF PERIOD
      169,527         1       1       1  
CASH AT END OF PERIOD
    $ 62,618       $ 169,527     $ 1     $ 1  
Supplemental disclosure of cash flow information
                                   
Interest paid
    $ -       $ 26,785     $ 3,141     $ 27,128  
Income taxes paid
    $ -       $ 167,085     $ 13,548     $ 45,538  
 
See notes to consolidated financial statements.
 
 
ASIA PREMIUM TELEVISION GROUP, INC. AND SUBSIDIARIES
Notes to the Consolidated Financial Statements

NOTE 1 — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The accompanying consolidated financial statements of Asia Premium Television Group, Inc (“Parent”) and subsidiaries SNMTS, CFCD JXHC defined herein below, collectively referred to as the “Company”) have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted in accordance with such rules and regulations.

Organization
Asia Premium Television Group, Inc. (“Parent”) was organized under the laws of the State of Nevada on September 21, 1989. Parent went through various name changes prior to September 2002 when the name was changed to Asia Premium Television Group, Inc. Parent was originally formed to purchase, merge with or acquire any business or assets which management believes has potential for being profitable.

Parent entered into a stock for stock acquisition with Beijing Asia Hongzhi Advertising Co., Ltd. (“BAHA”) during March 2003, which was finalized on July 9, 2004, in a transaction that has been accounted for as a recapitalization of BAHA in a manner similar to a reverse purchase. There was no adjustment required to the carrying values of the acquired assets or liabilities. Operations prior to July 2004 are those of BAHA. The parent is the continuing entity for legal purposes; BAHA is the continuing entity for accounting purposes.

On January 3, 2008, in order to divest from our traditional advertising business and focus on our new mobile phone-based marketing and advertising business, we entered into a sale and purchase agreement with Fanya Advertising Company Ltd. ("Fanya") to sell BAHA and its wholly-owned Chinese subsidiaries Shandong Hongzhi Communications and Career Advertising Co., Ltd. (“SHCCA”) and Tibet Asia Culture Media Co., Ltd. (“TACM,” collectively referred to as "BAHA Group"). The agreement provides for the sale of the BAHA Group for an aggregate cash consideration of $4.8 million, which compensation was agreed upon based on BAHA's audited financial statements as of and for the year ended September 30, 2007. We completed this divestment on January 10, 2008. Operating results of BAHA subsequent to September 30, 2007 have not been consolidated with our operating results, and our financial statements as of and for the fiscal year ended September 30, 2008 do not include operating results of the BAHA Group.  All of the Company’s operating activities are located in the People’s Republic of China.

Subsidiaries
On July 1, 2007, the Company acquired 100% of Sun New Media Transaction Service Ltd. (“SNMTS”), a company incorporated in Hong Kong, and its wholly owned subsidiary China Focus Channel Development Co., Ltd (“CFCD”), a company incorporated in People’s Republic of China, from a third party with a net book value of $0 at a price of $1.

On January 3, 2008, the Company entered into a share purchase agreement (the "Share Purchase Agreement") with the China Mobile and Communications Association ("CMCA") and its wholly-controlled affiliate, Union Max Enterprises, Ltd. ("Union Max"), to obtain the right to operate as a Provincial Class One Full Service Operator in Jiangxi Province, the People's Republic of China. As the Company's key business partner based in Beijing, CMCA is China's leading association of telecommunications and telecommunication-related companies. Pursuant to the Agreement, the Company has been entitled 70% of profits in Jiangxi Hongcheng Tengyi Telecommunication Company, Ltd ("JXHC"), a local reseller of mobile minutes in Jiangxi Province Pursuant to the Agreement, the Company will pay the aggregate consideration of US$6 million by issuing 300,000 shares of the Company's common stock at the price of US$5 per share and a lump-sum cash payment of US$4.5 million. According to the terms in the Agreement, the acquisition was completed on March 28, 2008.

Fiscal Year change
On November 14, 2007, our Board of Directors approved a change in our financial year-end from March 31 to September 30. This 10-K covers among other periods the transition period from April 1, 2007 to September 30, 2007. The 2008 Fiscal Year began on October 1, 2007.

Consolidation
The consolidated financial statements include the accounts of Parent, SNMTS, CFCD, and JXHC (“the Company”). All inter-company balances and transactions between Parent and subsidiaries have been eliminated in consolidation.

Reclassification
The financial statements for periods and years prior to September 30, 2008 have been reclassified to conform to the headings and classifications used in the September 30, 2008 financial statements.
 
 
 

 
Use of estimates
The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates. The Company bases its estimates on historical experience and various other factors believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Significant accounting estimates reflected in the Company's consolidated financial statements include allowance for doubtful accounts, estimated useful lives and impairment of acquired intangible assets and goodwill.

Cash and Cash Equivalents
The Company considers all highly liquid investments purchased with a maturity of three months or less to be cash equivalents.

Accounts Receivable
Accounts receivable are carried at the expected realizable value. The provision for bad debt losses is estimated by management based on individual accounts receivable which show signs of uncollectability and an ageing analysis for receivables of over 90 days at the end of each quarter.

Property and Equipment
Property and equipment are recorded at cost less accumulated depreciation and amortization. Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized, upon being placed in service. Expenditures for maintenance and repairs are charged to expense as incurred. Depreciation and amortization are provided on a straight-line basis over the estimated useful lives of the assets. Estimated useful lives of property and equipment are as follows:
 
 
Software
3 years
 
Computer equipment
5 years
 
Motor vehicles
5 years
 
Leasehold improvement
2 years
 
Paintings
Infinite

Acquired intangible assets
Acquired intangible assets, which consist primarily of purchased software technology, are carried at cost, less accumulated amortization.

Amortization is calculated on a straight-line basis over the expected useful life of the assets of 3 years. Amortization expenses for the years ended September 30, 2008 and March 31, 2007 were USD736,667 and USD$0 respectively. Amortization expenses for six months ended September 30, 2007 and 2006 were USD$0 and USD$0 respectively.

Impairment of long-lived assets
The Company evaluates its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. When these events occur, the Company measures impairment by comparing the carrying amount of the assets to the amount of replacement cost. If the sum of the replacement cost is less than the carrying amount of the assets, the Company would adjust the carrying value of the asset based on the fair value and recognize an impairment loss. We also use the replacement cost method to test our unused assets and record impairment loss. Impairment loss in the year ended September 30, 2008 was USD2,733,390 which was generated from the impairment of purchased intangible assets. There were no impairment losses in the year ended March31, 2007, and six months ended September 30, 2007 and 2006.
 
Goodwill 
Goodwill represents the excess of the purchase price over the fair value of the identifiable assets and liabilities acquired. Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be impaired. The Company completes a two-step goodwill impairment test. The first step compares the fair values of each reporting unit to its carrying amount, including goodwill. If the fair value of each reporting unit exceeds its carrying amount, goodwill is not impaired and the second step will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value of goodwill to the carrying value of a reporting unit's goodwill. The implied fair value of goodwill is determined in a manner similar to accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities is the implied fair value of goodwill. An impairment loss is recognized for any excess in the carrying value of goodwill over the implied fair value of goodwill.

 
 
Management performed the annual goodwill impairment test as of September 30, 2008. Based on the impairment assessment performed by management, the Company incurred a total goodwill impairment charge of USD2,014,194.  This impairment charge is related to our future discounted net cash flows expected to result from the use of the assets and their eventual disposition.

The changes in the carrying amount of goodwill by reporting unit for the year ended September 30, 2008 were as follows:

   
Unit1
 
   
USD
 
Balance as of September 30, 2007
    -  
Goodwill acquired during the year
    6,187,176  
Goodwill impairment during the year
    2,014,194  
Balance as of December 31, 2007
    4,172,982  
         

Income Taxes
The Company follows the liability method of accounting for income taxes in accordance with SFAS No. 109. Under this method, future tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax balances. Future tax assets and liabilities are measured using enacted or substantially enacted tax rates expected to apply to the taxable income in the years in which those differences are expected to be recovered or settled. The effect on future tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the date of enactment or substantive enactment. The tax loss arising from PRC can be carried forward for five years. Agreed tax losses by respective local tax authorities can be offset against future taxable profits of the respective companies. A valuation allowance is provided for deferred tax assets if it is more likely than not that the Company will not realize the future benefit, or if the future deductibility is uncertain.  It is uncertain for the Company that the operating result in mainland China will have profit and it is more likely than not that the Company will not realize the future benefit. Therefore, there was no deferred tax asset as of September 30, 2008.

Revenue Recognition
The Company relies on SEC Staff Accounting Bulletin: No. 104“Revenue Recognition” (“SAB 104”) to recognize its revenue. SAB 101 states that revenue generally is realized or realizable and earned when all of the following criteria are met: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred or services have been rendered, (3) the seller’s price to the buyer is fixed or determinable, and (4) collectability is reasonably assured.

The Company entered in an agreement with China Mobile to resell mobile minutes to our distributors. The Company realized the revenue when we collected the funds from our distributors due to uncertainties regarding their collection. The fund and air time could not return to the Company which stated in the agreement with our distributors.

The Company reports its revenue for top-up business on a gross basis under the guidance of EITF 99-19, as (1) the Company is the primary obligor under the contracts with its suppliers and has the risks and rewards of a principal in these transactions; (2) the Company has latitude in establishing the price for services under its distributing contracts, and the net amount earned by the Company varies with each contract; (3) the Company is primarily responsible for the fulfillment of services ordered by the customer pursuant to the contract, including the portion of the services performed by the supplier with whom the Company separately contracts; (4) the Company has discretion in supplier selection.

Cost of revenues
The cost of revenue was the air time purchased from China Mobile. We record cost when we completed the transaction with China Mobile. The fund paid and the air time we bought could not be returned to China Mobile.

Earnings (Loss) Per Share
The Company accounts for earnings per share in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 128, “Earnings Per Share”, which requires the Company to present basic income per share and dilutive income per share. Basic earnings (loss) per share includes no dilution and is computed by dividing income (loss) available to common stockholders by the weighted average number of common shares outstanding for the year.

Foreign Currency Translation
The translations of the functional currency financial statements of subsidiaries into reporting currency United States dollars are performed for assets and liabilities denominated in foreign currencies into U.S. dollars using the closing exchange rates in effect at the balance sheet dates. For revenues and expenses, the average exchange rate during the years was used to translate functional currency into U.S. dollars. The gains or losses resulting from translation are included in stockholders’ equity (deficit) separately as other comprehensive income.
 
 
 
Gains and losses resulting from transactions in foreign currencies are included in the determination of net income (loss) for the period. JXHC’s functional currency is the China Renminbi (“RMB”). SNMTS’s functional currency is the Hong Kong Dollar (“HKD”).

Other comprehensive income
Other comprehensive income is defined as the change in equity of a company during a period from transactions and other events and circumstances excluding transactions resulting from investments from owners and distributions to owners. Accumulated other comprehensive income at September 30, 2008 represented the cumulative foreign currency translation adjustment.

Recently Issued Accounting Pronouncements
In September 2006, the FASB issued Statement No. 157, Fair Value Measurement (FAS 157).  While this statement does not require new fair value measurements, it provides guidance on applying fair value and expands required disclosures.  FAS 157 is effective for the Company beginning in the first quarter of fiscal 2009.  This pronouncement should not have a material impact on our financial statements.

In February 2008, the FASB issued “Effective Date of FASB Statement No.157” FASB Staff Position (FSP) No. 157-2 (FSP No. 157-2).  FSP No.157-2 delays the effective date of SFAS No. 157 until fiscal years beginning after November 15, 2008, for fair value measurements of non-financial assets and non-financial liabilities, except for items that are recognized or disclosed at fair value in an entity’s financial statements on a recurring basis (at least annually).
 
In February 2007, the FASB issued Statement No. 159, The Fair Value Option for Financial Assets and Financial Liabilities (FAS 159).  The statement, which is expected to expand fair value measurement, permits entities to choose to measure many financial instruments and certain others items at fair value.  FAS 159 is effective for us beginning in the first quarter of 2009.  This pronouncement should not have a material impact on our financial statements.

In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities.”  The new standard is intended to improve financial reporting about derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, and cash flows.  It is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application encouraged.  We do not expect the adoption of SFAS No.161 to have a material impact on our financial statements.

Unaudited information for the six months ended September 30, 2006
The information for the six months ended September 30, 2006 included normal recurring adjustments and reflects all adjustments that, in the opinion of management, were necessary for a fair presentation of such consolidated financial statements. Although management believes the disclosures and information presented are adequate to make the information not misleading, it is suggested that these information be read in conjunction with the Company’s most recent audited consolidated financial statements and notes included in its annual report on Form 10-K for the fiscal year ended March 31, 2006, filed on June 28, 2006.

NOTE 2 — PROPERTY AND EQUIPMENT
 
The following is a summary of property and equipment, at cost, less accumulated depreciation:
 
   
September
   
September
 
   
30, 2008
   
30, 2007
 
Office equipment
 
$
418,004
 
 
$
181,012
 
Vehicles
   
185,190
     
-
 
Leasehold improvement
 
 
10,451
 
 
 
-
 
Paintings
 
 
179,954
 
 
 
-
 
     
793,599
     
181,012
 
Less accumulated depreciation
   
(115,501)
     
(5,028)
 
 
 
$
678,098
 
 
$
175,984
 

Depreciation expenses for the year ended September 30, 2008 and six months ended September 30, 2007 were $109,014, and $5,028 respectively. There was no significant depreciation in prior periods except for $5,028 during the six months this ended September 30, 2007.

 
 
NOTE 3 — CONVERTIBLE NOTE RECEIVABLE
 
On May 1, 2008, the Company purchased $160,000 convertible notes issued by Globstream Technology Ltd. The interest rate is 8% per year. The maturity date of the convertible notes is October 24, 2010.

On June 6, 2008, the Company purchased $80,000 convertible notes issued by Globstream Technology Ltd. The interest rate is 8% per year. The maturity date of the convertible notes is October 24, 2010.

NOTE 4 — INTANGIBLE ASSETS
 
The following table summarizes intangible assets:
 
   
September 30, 2008
   
September 30, 2007
 
             
PPhone
  $ 427,966       -  
PIMIE
    229,676       -  
Globestream
    292,302       -  
    $ 949,944       -  
              -  
 
Amortization expenses for the year ended September 30, 2008 was $736,667. There was no significant amortization in the prior periods.
There was an impairment loss of $2,733,390 to intangible assets for the year ended September 30, 2008.

NOTE 5 — ACCOUNT PAYABLE AND ACCRUED EXPENSES
 
As of September 30, 2008, the Company had an amount of $41,114 account payable which was the discount payable to distributors. The accrued expenses as of September 30, 2008 and 2007 were $3,611 and $745, respectively, which was mainly business tax payable.

NOTE 6 — OTHER PAYABLES
 
The following table summarizes other payables:
   
September 30, 2008
   
September 30, 2007
 
Salaries Payable
  $ 114,273     $ -  
Other Payables
    265,114       113,028  
                 
    $ 379,387     $ 113,028  
                 

As of September 30, 2008, we have the amount of $114,273 salaries payable to Li Li who is acting as our director. The other payables in the amount of $265,114 included lawyer’s fee, accounting fee, and payables to staff.

NOTE 7 — CAPITAL STOCK
 
Common Stock
On November 23 2007, we entered into an agreement with the China Mobile and Communications Association (“CMCA”) to acquire 100% of the P Phone Project (“P” in “P Phone” stands for personalization  and  payment ), held by CMCA. Under the terms of agreement, ATVG acquired from CMCA 100% of the rights to the P Phone Project for an aggregate consideration of USD $2.8 million. The consideration is satisfied through the issuance of 700,000 shares of ATVG common stock (the “Consideration Shares”) valued at $4 per share on March 5, 2008.

On January 3, 2008, the Company entered into a shares purchase agreement (the "Shares Purchase Agreement") with the China Mobile and Communications Association ("CMCA") and its wholly-controlled affiliate, Union Max Enterprises, Ltd. ("Union Max"), to obtain the right to operate as a Provincial Class One Full Service Operator in Jiangxi Province, the People's Republic of China. As the Company's key business partner based in Beijing, CMCA is China's leading association of telecommunications and telecommunication-related companies. Pursuant to the Shares Purchase Agreement, the Company has also acquired a 70% stock ownership interest in Jiangxi Hongcheng Tengyi Telecommunication Company, Ltd ("Jiangxi Hongcheng"), a local reseller of mobile minutes in Jiangxi Province. Pursuant to the Shares Purchase Agreement, the Company will pay the aggregate consideration of US$6 million by issuing 300,000 shares of the Company's common stock at the price of US$5 per share and a lump-sum cash payment of US$4.5 million. The shares were issued on March 28, 2008.
 
 
 

 
On January 8, 2008, the Company entered into an asset transfer agreement (the "Asset Transfer Agreement") with Will Sincere Investment Holdings Limited ("WSIH") to acquire the right to use certain software technologies as follows: (1) flash electronic publishing technology; (2) virtual reality network application technology; (3) DJVU document scanning, searching and storage technology; and (4) mobile search technology. To fulfill the payment obligation of RMB2,000,000 pursuant to the Asset Transfer Agreement, the Company will issue 66,700 shares of the Company's common stock at the price of US$4.00 per share. The shares were issued on March 28, 2008.

On January 17, 2008, the Company entered into an agreement with the Globstream Technology, Inc. to acquire technology for the development of its P Phone personal media services. According to the terms of agreement, the Company will acquire exclusive, permanent global rights to Globstream's content delivery software (in all areas except for financial or business-related content) for a consideration of US$960,000. The consideration is to be satisfied through the issuance of 240,000 new shares of the Company at US$4 per share. The shares were issued on March 28, 2008.

On May 16, 2008, we entered into an agreement with Her Village, Ltd. (“Her Village”), China’s leading producer and distributor of women’s-interest media content, to acquire PIMIE. The total consideration to be paid for the acquisition is US$0.9 million which will be satisfied through the issuance of 300,000 shares of the Company’s common stock. The shares were issued on May 21, 2008.

In connection with the acquisition of PIMIE, on May 16, 2008, the Company entered into a Consulting Service Agreement with Morgen Evan Redrock (“MER”), a Beijing-based advisory firm (the “Consulting Agreement). Under this Consulting Agreement, MER will provide consulting services related to P Phone.  The Company shall pay US$150,000 to MER as compensation for its services under the Consulting Agreement to be satisfied by the issuance of 50,000 shares of the Company’s common stock valued. The shares were issued on May 21, 2008.

On May 22, 2008, the Company entered into a share purchase agreement with CEC Unet Plc. pursuant to which the Company will issue 385,000 shares of ATVG common stock valued at US$2.00 per share. The shares were issued on June 6, 2008.

On July 4, 2008, we entered into a definitive Stock Purchase Agreement with Her Village Limited (the “Investor”) for the sale of 1,000,000 shares of Common Stock for a total purchase price of $1,000,000 (the “Stock Purchase Agreement). Pursuant to the Stock Purchase Agreement, we issued warrants to the Investor for the option to purchase 1,000,000 shares of Common Stock with an exercise price of $1.00 per share and an expiration date of 18 months from the date of issuance. As part of the Agreement and at no extra cost to the Company, the Investor agreed to grant to the Company access to a series of marketing assets.  In connection with the private placement and as part of the Stock Purchase Agreement, we also entered into a Registration Rights Agreement. The shares were issued on July 23, 2008.
 
At September 30, 2008, the Company had 6,487,491 shares issued and outstanding. At September 30, 2007, the Company had 3,445,791 shares issued and outstanding.

Warrants/Options
On July 22, 2007, 1,200,000 common stock warrants were issued to Investors. Under the Warrant, the investors have the right, for a period of three years from the date of such Warrant, to purchase a total of 1,000,000 shares of the Company’s common stock. The per share exercise price of the Warrant is $1.65.

On July 4 2008, Pursuant to the Stock Purchase Agreement made and entered into by the Company and Her Village Limited, we issued warrants to the investor for the option to purchase 1,000,000 shares of Common Stock with an exercise price of $1.00 per share and an expiration date of 18 months from the date of issuance.

The Warrant may be exercised, in whole or in part, by the Holder during the Exercise Period by (i) the presentation and surrender of this Warrant to the Company along with a duly executed Notice of Exercise specifying the number of Warrant Shares to be purchased, and (ii) delivery of payment to the Company of the Exercise Price for the number of Warrant Shares specified in the Notice of Exercise.

At September 30, 2008, the Company had 2,200,000 common stock warrants. The Company has no warrants/options issued and outstanding as of March 31, 2007.

2001 Stock Plan
In 2001, the Board of Directors adopted a Stock Plan (“Plan”). Under the terms and conditions of the Plan, the Board of Directors is empowered to grant stock options to employees, consultants, officers and directors of the Company. Additionally, the Board will determine at the time of granting the vesting provisions and whether the options will be qualified as Incentive Stock Options under Section 422 of the Internal Revenue Code (Section 422 provides certain tax advantages to the employee recipients). The Plan was approved by the shareholders of the Company on September 15, 2001. The total number of shares of common stock available under the Plan may not exceed 2,000. As of September 30, 2008, no options were granted under the Plan.

 
 
 
Development Fund
In 2004, certain shareholders, directors, and officers entered into an agreement to establish a fund wherein 0.65 million shares of common stock would be returned by the shareholders to the Company for cancellation and reissuance as incentives to compensate new officers, directors and other management team members based on the management effort and performance decided by the three shareholders.

On July 28, 2005, one of the shareholders returned 10,000 shares to the Company, which is treated as treasury stock at the face value and the premium as additional paid-in capital. The shares have been valued at a predecessor cost value of $0.001 per share. At present, only 10,000 shares have been returned and no shares have been reissued. When the shares are reissued to management personnel, the Company will record the fair market value of the shares issued as compensation expenses.

NOTE 8 — OPERATING LEASES
 
We have entered into two building leases for our offices, one located in Beijing and one in JiangXi province. The Beijing facility lease for CFCD is from September 27, 2007 to December 31, 2010. The JiangXi province facility lease for JXHC expires on January 1, 2008. The combined lease expense for the six months ended September 30, 2007 and 2006, years ended March 31, 2007 and September 30, 2008 amounted to $0, $0, $0, and $89,380, respectively. Future minimum lease payments under non-cancellable operating lease agreements at September 30, 2008 were as follows:
 
September 30, 2009
  $ 97,058  
September 30, 2010
    97,058  
Total
  $ 194,116  

NOTE 9 – RELATED PARTY TRANSACTIONS
 
Receivables from related party
The receivables from related party mainly include the loan to related parties, and are carried at the expected realizable value. The balance had no stated terms for repayment and was non interest-bearing.

NOTE 10 – MINORITY INTEREST
 
The minority interest was negative as of September 30, 2008 for JXHC’s minority shareholder Jiangxi Tengyi Technology Ltd absorbed JXHC’s net loss for the year ended September 30, 2008. This was a provision for minority interest when JXHC has net income in the future.

NOTE 11 – EARNINGS PER SHARE
 
The following data show the amounts used in computing income per share and the effect on income and the weighted average number of shares of dilutive potential common stock for the six months ended September 30, 2007 and 2006, the year ended March 31, 2007 and September 30, 2008.
 
   
For the Year Ended
   
For the Six Months Ended
   
September 30, 2008
   
March 31,
2007
   
September 30, 2007
   
September 30, 2006
 
Income available to common shareholders (Numerator)
 
$
(6,719,119)
 
 
$
2,564,432
 
 
$
455,082
 
 
$
164,214
 
   
 
   
 
   
 
   
 
 
Weighted average number of
   
4,645,655
     
1,613,191
     
2,381,698
     
1,613,191
 
common shares outstanding used in
earnings per share during the
period (Denominator)
   
 
   
 
   
 
   
 
 
Weighted average number of common shares outstanding used in diluted earnings per share during the period (Denominator)
 
 
4,645,655
 
 
 
1,613,191
 
 
 
3,084,700
 
 
 
1,613,191
 


 
 
NOTE 12 – CONCENTRATION AND CREDIT RISK

China Mobile is the Company’s only vendor who provided 100% air time of the Company top-up business for the year ended September 30, 2008. The amount was $959,370 for the year ended September 30, 2008. The purchase price of the air time from China Mobile was determined by the Company and China Mobile each year.

NOTE 13 – DISCONTINUED OPERATIONS AND ASSETS

On January 8, 2008, the Company filed an 8-K to disclose that the Company entered into an agreement with Fanya Advertising Company Ltd. ("Fanya"), an affiliate of one of the Company's media-buying clients. The Company sold its media buying operations to Fanya for cash consideration of US$4.5 million. The Company also paid Fanya a separate one-time fee of US$300,000 in exchange for Fanya's assumption of all debts and payables associated with the media-buying business. The entire US$4.5 million proceeds paid to the Company by Fanya was used for the US$4.5 million cash payment required by the Shares Purchase Agreement. The assets and liabilities of the media buying operations were $17,414,474 and $12,601,751 as of September 30, 2007. Our media buying operations and cash flows for the six months ended September 30, 2007 and the year ended March 31, 2007 have been reflected as discontinued operations in the accompanying consolidated financials..

The following assets and liabilities have been segregated and included in assets and liabilities of discontinued operations, as appropriate, in the consolidated balance sheet as of September 30, 2007:
 
         
   
September 30,
2007
 
       
Cash and cash equivalent
 
$
5,235,585
 
Account receivables, net of allowance for doubtful accounts
   
7,375,506
 
Prepaid expenses
   
3,123,542
 
Other current assets
   
722,844
 
Property and equipment, net
   
956,997
 
       
Assets of discontinued operations
 
$
17,414,474
 
       
Account payable
   
10,145,010
 
Accrued expenses and other payable
   
 
705,571
 
       
Customer deposits
   
909,678
 
Short-term loan
   
732,470
 
Other current liabilities
   
109,022
 
Liabilities of discontinued operations
 
$
12,601,751
 

The following income statement have been segregated and included in income from discontinued operations, as appropriate, in the consolidated income statement for the six months ended September 30, 2007 and 2006, and for the year ended March 31, 2007:

   
Six months ended September 30, 2007
   
Six months ended September 30, 2006
   
Year ended March 31, 2007
 
REVENUE
    28,348,347       33,052,628       65,733,578  
COST OF SALES
    26,457,983       31,401,447       62,282,688  
GROSS PROFIT
    1,890,364       1,651,181       3,450,890  
                         
General and administrative
    891,035       610,246       1,384,001  
Bad debt expenses (recovery)
    157,763       682,347       (678,480 )
Depreciation and amortization
    87,407       71,934       156,317  
                         
INCOME (LOSS) FROM OPERATIONS
                       
OTHER INCOME
                       
Interest expense
    (26,785 )     (4,993 )     (24,181 )
Interest income
    36,574       21,196       45,961  
Other income (expenses)
    (6,911 )     (423 )     (14,119 )
                         
Income tax expense
    164,018       27,637       40,102  
                         
Net Income from discontinued operations
    593,019       274,797       2,556,611  

 
 
 
 
NOTE 14 – SUBSEQUENT EVENTS

On December 1, 2008, the Company entered into a Consulting Agreement with Morgen Evan Redrock Limited ("Consultant") to engage MER as its consultant to provide consulting services for the Company's fundraising and streamline its business and organization. The service includes but not limited to organization of management team, design of business strategy, assistance of fund raising and investment.  If the consultant introduced the new strategic investor to the Company and assist the Company's reorganization successfully, the Company shall pay to the Consultant, as compensation for its services at one time, which equal to 10% of the total transaction amount and shall be satisfied by issuing new shares of common stock of ATVG par value $0.001 per share (the "shares") within one month of the completion of the transaction. MER shall retain the right to request registration of its shares in the Company subject to any necessary rules and regulations of the exchange's listing authorities and regulators.

Xing Jing and Li Li are the related parties to Morgen Evan Redrock Limited, the Company believes the consulting agreement is the result of arms' length negotiation between the companies and its terms are fair and reasonable to ATVG. As of September 30, 2008, MER owned 50,000 shares of the Company.

On December 3, 2008, the Company entered into an Asset Transfer Agreement (the "Asset Transfer Agreement") with Her Village Limited, China's leading producer and distributor of women's-interest media content, pursuant to which Her Village will return 19,989 shares of the Company's common stock valued at US$ 1.00 per share to the Company. And the Company agrees to accept these shares. According to the Asset Transfer Agreement, Her Village also will provide to the Company US$ 383,942 for the operation of the Company's business. These amounts will be paid to the Company within 5 months after the signing of this agreement.

In exchange for the returned shares and the amount of US$ 383,942 provided by Her Village, the Company agrees to make an exemption of the amount of US$ 87,000 which owed by Her Village to the Company. The Company also agrees to transfer to Her Village or its designated third party a famous painting named "Sister" painted by He Duoling valued at US$ 179,461 and a car  valued at US$ 137,470.
 
 
 

 
 
SIGNATURES

In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.

ASIA PREMIUM TELEVISION GROUP, INC.
 
Date: January 7, 2009
By : /s/ Jing Xing                                      
         Jing Xing
       Chief Executive Officer
 
Date: January 7, 2009
By : /s/ Mark Mi                                       
          Mark Mi
        Finance Controller

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Date: January 7, 2009
By : /s/ Peide Lou                                       
          Peide Lou
        Co-Chairman and Director
 
Date: January 7, 2009
By : /s/ Jing Xing                       
         Jing Xing
       Co-Chairman and Director
 
Date: January 7, 2009
By : /s/ Wenjun Luo                        
         Wenjun Luo
       Director
 
Date: January 7, 2009
By : /s/Li Li                             
          Li Li
        Director
 
Date: January 7, 2009
By : /s/Douglas Toth                             
         Douglas Toth
       Director