LENDWAY, INC. - Quarter Report: 2020 September (Form 10-Q)
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
_______________________________
FORM 10-Q
☑
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
for the quarterly period ended September 30, 2020
or
☐ TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
for the
transition period from ___________ to ____________
Commission
File Number: 1-13471
INSIGNIA SYSTEMS,
INC.
|
(Exact
name of registrant as specified in its charter)
|
Minnesota
|
|
41-1656308
|
(State
or other jurisdiction of incorporation or
organization)
|
|
(I.R.S.
Employer Identification No.)
|
8799 Brooklyn Blvd., Minneapolis, MN 55445
|
(Address
of principal executive offices; zip code)
|
(763) 392-6200
|
(Registrant’s
telephone number, including area code)
|
|
Securities
registered to Section 12(b) of the Act:
Title of each class
|
|
Trading Symbol
|
|
Name of each exchange on which registered
|
Common
Stock, $0.01 par value
|
|
ISIG
|
|
The
Nasdaq Stock Market LLC
|
Indicate by check
mark whether the registrant (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90
days. Yes ☑ No ☐
Indicate by check
mark whether the registrant has submitted electronically every
Interactive Data File required to be submitted pursuant to Rule 405
of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant
was required to submit such files). Yes ☑ No
☐
Indicate by
check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, smaller reporting
company, or an emerging growth company. See the definitions of
“large accelerated filer,” “accelerated
filer”, “smaller reporting company” and "emerging
growth company" in Rule 12b-2 of the Exchange Act.:
Large accelerated filer
|
☐
|
Accelerated filer
|
☐
|
Non-accelerated
filer
|
☐
|
Smaller reporting company
|
☑
|
|
|
Emerging
growth company
|
☐
|
If an
emerging growth company, indicate by check mark if the registrant
has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided
pursuant to Section 13(a) of the Exchange Act.
☐
Indicate
by check mark whether the registrant is a shell company (as defined
in Rule 12b-2 of the Exchange Act). Yes ☐ No
☑
Number of shares outstanding of Common Stock, $.01 par value, as of
November 9, 2020 was 12,235,140.
Insignia Systems, Inc.
TABLE OF CONTENTS
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i
PART
I.
FINANCIAL INFORMATION
Item
1.
Financial Statements
|
September
30,
|
|
|
2020
|
December
31,
|
|
(Unaudited)
|
2019
|
ASSETS
|
|
|
Current Assets:
|
|
|
Cash
and cash equivalents
|
$7,066,000
|
$7,510,000
|
Accounts
receivable, net
|
5,538,000
|
7,559,000
|
Inventories
|
140,000
|
322,000
|
Income
tax receivable
|
247,000
|
126,000
|
Prepaid
expenses and other
|
523,000
|
375,000
|
Total
Current Assets
|
13,514,000
|
15,892,000
|
|
|
|
Other Assets:
|
|
|
Property
and equipment, net
|
369,000
|
549,000
|
Operating
lease right-of-use assets
|
73,000
|
177,000
|
Other,
net
|
107,000
|
372,000
|
|
|
|
Total Assets
|
$14,063,000
|
$16,990,000
|
|
|
|
LIABILITIES AND SHAREHOLDERS' EQUITY
|
|
|
Current Liabilities:
|
|
|
Accounts
payable
|
2,276,000
|
3,036,000
|
Accrued
liabilities:
|
|
|
Compensation
|
436,000
|
539,000
|
Other
|
664,000
|
570,000
|
Current
portion of long-term debt
|
640,000
|
—
|
Current
portion of operating lease liabilities
|
111,000
|
212,000
|
Deferred
revenue
|
316,000
|
140,000
|
Total
Current Liabilities
|
4,443,000
|
4,497,000
|
|
|
|
Long-Term Liabilities:
|
|
|
Accrued
income taxes
|
668,000
|
643,000
|
Long-term
debt
|
414,000
|
—
|
Operating
lease liabilities
|
—
|
56,000
|
Total
Long-Term Liabilities
|
1,082,000
|
699,000
|
|
|
|
Commitments and Contingencies
|
—
|
—
|
|
|
|
Shareholders' Equity:
|
|
|
Common
stock, par value $.01:
|
|
|
Authorized
shares - 40,000,000
|
|
|
Issued
and outstanding shares - 12,235,000 at September 30, 2020 and
12,074,000 at December 31, 2019
|
122,000
|
121,000
|
Additional
paid-in capital
|
16,106,000
|
15,934,000
|
Accumulated
deficit
|
(7,690,000)
|
(4,261,000)
|
Total
Shareholders' Equity
|
8,538,000
|
11,794,000
|
|
|
|
Total Liabilities and Shareholders' Equity
|
$14,063,000
|
$16,990,000
|
|
|
|
See accompanying notes to financial statements.
|
|
|
1
|
Three
Months Ended
|
Nine
Months Ended
|
||
|
September
30
|
September
30
|
||
|
2020
|
2019
|
2020
|
2019
|
Services
revenues
|
$4,373,000
|
$4,400,000
|
$11,983,000
|
$14,474,000
|
Products
revenues
|
118,000
|
254,000
|
578,000
|
1,162,000
|
Total
Net Sales
|
4,491,000
|
4,654,000
|
12,561,000
|
15,636,000
|
|
|
|
|
|
Cost
of services
|
3,764,000
|
3,514,000
|
9,953,000
|
11,532,000
|
Cost
of goods sold
|
112,000
|
214,000
|
492,000
|
939,000
|
Impairment
loss
|
—
|
—
|
159,000
|
—
|
Total
Cost of Sales
|
3,876,000
|
3,728,000
|
10,604,000
|
12,471,000
|
Gross
Profit
|
615,000
|
926,000
|
1,957,000
|
3,165,000
|
|
|
|
|
|
Operating
Expenses:
|
|
|
|
|
Selling
|
585,000
|
573,000
|
2,232,000
|
2,004,000
|
Marketing
|
192,000
|
559,000
|
800,000
|
1,809,000
|
General
and administrative
|
825,000
|
865,000
|
2,798,000
|
2,443,000
|
Gain
on sale of business
|
(195,000)
|
—
|
(195,000)
|
—
|
Total
Operating Expenses
|
1,407,000
|
1,997,000
|
5,635,000
|
6,256,000
|
Operating
Loss
|
(792,000)
|
(1,071,000)
|
(3,678,000)
|
(3,091,000)
|
|
|
|
|
|
Other
income
|
6,000
|
46,000
|
46,000
|
113,000
|
Loss
Before Taxes
|
(786,000)
|
(1,025,000)
|
(3,632,000)
|
(2,978,000)
|
|
|
|
|
|
Income
tax expense (benefit)
|
8,000
|
(47,000)
|
(203,000)
|
(416,000)
|
Net
Loss
|
$(794,000)
|
$(978,000)
|
$(3,429,000)
|
$(2,562,000)
|
|
|
|
|
|
Net
loss per share:
|
|
|
|
|
Basic
|
$(0.07)
|
$(0.08)
|
$(0.28)
|
$(0.22)
|
Diluted
|
$(0.07)
|
$(0.08)
|
$(0.28)
|
$(0.22)
|
|
|
|
|
|
Shares
used in calculation of net
loss
per share:
|
|
|
|
|
Basic
|
12,179,000
|
11,986,000
|
12,108,000
|
11,911,000
|
Diluted
|
12,179,000
|
11,986,000
|
12,108,000
|
11,911,000
|
|
|
|
|
|
See accompanying notes to financial statements.
|
|
|
|
|
2
|
Common
Stock
|
|
|
|
|
|
Shares
|
Amount
|
Additional
Paid-In Capital
|
Retained
Earnings (Accumulated
Deficit)
|
Total
|
Balance at December 31, 2019
|
12,074,000
|
$121,000
|
$15,934,000
|
$(4,261,000)
|
$11,794,000
|
Issuance
of common stock, net
|
33,000
|
—
|
20,000
|
—
|
20,000
|
Value
of stock-based compensation
|
—
|
—
|
49,000
|
—
|
49,000
|
Net
loss
|
—
|
—
|
—
|
(863,000)
|
(863,000)
|
|
|
|
|
|
|
Balance at March 31, 2020
|
12,107,000
|
$121,000
|
$16,003,000
|
$(5,124,000)
|
$11,000,000
|
Value
of stock-based compensation
|
—
|
—
|
59,000
|
—
|
59,000
|
Vesting
of restricted stock units offset by repurchase of common stock upon
vesting of restrictued stock units and awards
|
29,000
|
—
|
—
|
—
|
—
|
Net
loss
|
—
|
—
|
—
|
(1,772,000)
|
(1,772,000)
|
|
|
|
|
|
|
Balance at June 30, 2020
|
12,136,000
|
$121,000
|
$16,062,000
|
$(6,896,000)
|
$9,287,000
|
Value
of stock-based compensation
|
—
|
—
|
37,000
|
—
|
37,000
|
Vesting
of restricted stock units offset by repurchase of common stock upon
vesting of restrictued stock units and awards
|
88,000
|
1,000
|
(2,000)
|
—
|
(1,000)
|
Common
stock issued for accrued liabilities
|
11,000
|
—
|
9,000
|
—
|
9,000
|
Net
loss
|
—
|
—
|
—
|
(794,000)
|
(794,000)
|
Balance at September 30, 2020
|
12,235,000
|
$122,000
|
$16,106,000
|
$(7,690,000)
|
$8,538,000
|
|
Common
Stock
|
|
|
|
|
|
Shares
|
Amount
|
Additional
Paid-In Capital
|
Retained
Earnings (Accumulated
Deficit)
|
Total
|
Balance at December 31, 2018
|
11,840,000
|
$118,000
|
$15,442,000
|
$760,000
|
$16,320,000
|
Issuance
of common stock, net
|
107,000
|
1,000
|
107,000
|
—
|
108,000
|
Value
of stock-based compensation
|
—
|
—
|
138,000
|
—
|
138,000
|
Net
loss
|
—
|
—
|
—
|
(1,096,000)
|
(1,096,000)
|
|
|
|
|
|
|
Balance at March 31, 2019
|
11,947,000
|
$119,000
|
$15,687,000
|
$(336,000)
|
$15,470,000
|
Value
of stock-based compensation
|
—
|
—
|
139,000
|
—
|
139,000
|
Repurchase
of common stock upon vesting of restricted stock units
|
98,000
|
1,000
|
(10,000)
|
—
|
(9,000)
|
Net
loss
|
—
|
—
|
—
|
(488,000)
|
(488,000)
|
|
|
|
|
|
|
Balance at June 30, 2019
|
12,045,000
|
$120,000
|
$15,816,000
|
$(824,000)
|
$15,112,000
|
Value
of stock-based compensation
|
—
|
—
|
101,000
|
—
|
101,000
|
Repurchase
of common stock upon vesting of restricted stock units
|
29,000
|
1,000
|
(27,000)
|
—
|
(26,000)
|
Net
loss
|
—
|
—
|
—
|
(978,000)
|
(978,000)
|
Balance at September 30, 2019
|
12,074,000
|
$121,000
|
$15,890,000
|
$(1,802,000)
|
$14,209,000
|
|
|
|
|
|
|
See accompanying notes to financial statements.
|
|
|
|
|
|
3
Nine Months Ended September 30
|
2020
|
2019
|
Operating Activities:
|
|
|
Net
loss
|
$(3,429,000)
|
$(2,562,000)
|
Adjustments
to reconcile net loss to
net
cash used in operating activities:
|
|
|
Depreciation
and amortization
|
386,000
|
1,192,000
|
Impairment
loss
|
159,000
|
—
|
Gain
on sale of business
|
(195,000)
|
—
|
Changes
in allowance for doubtful accounts
|
11,000
|
1,000
|
Deferred
income tax benefit
|
—
|
(443,000)
|
Stock-based
compensation expense
|
145,000
|
378,000
|
Changes
in operating assets and liabilities:
|
|
|
Accounts
receivable
|
2,085,000
|
2,324,000
|
Inventories
|
80,000
|
10,000
|
Income
tax receivable
|
(121,000)
|
(2,000)
|
Prepaid
expenses and other
|
(148,000)
|
(17,000)
|
Accounts
payable
|
(768,000)
|
(1,039,000)
|
Accrued
liabilities
|
(53,000)
|
(2,031,000)
|
Accrued
income taxes
|
25,000
|
23,000
|
Deferred
revenue
|
176,000
|
88,000
|
Net
cash used in operating activities
|
(1,647,000)
|
(2,078,000)
|
|
|
|
Investing Activities:
|
|
|
Purchases
of property and equipment
|
(56,000)
|
(361,000)
|
Purchases
of investments
|
—
|
(4,981,000)
|
Proceeds
from sale of custom print business
|
200,000
|
—
|
Proceeds
from sale of held to maturity investments
|
—
|
4,981,000
|
Net
cash provided by (used in) investing activities
|
144,000
|
(361,000)
|
|
|
|
Financing Activities:
|
|
|
Cash
dividends paid ($0.70 per share)
|
(14,000)
|
(14,000)
|
Proceeds
from issuance of common stock, net
|
20,000
|
108,000
|
Repurchase
of common stock upon vesting of restricted
|
|
|
stock
awards
|
(1,000)
|
(35,000)
|
Proceeds
from PPP loan
|
1,054,000
|
—
|
Net
cash provided by financing activities
|
1,059,000
|
59,000
|
|
|
|
Decrease
in cash and cash equivalents
|
(444,000)
|
(2,380,000)
|
|
|
|
Cash
and cash equivalents at beginning of period
|
7,510,000
|
10,160,000
|
Cash
and cash equivalents at end of period
|
$7,066,000
|
$7,780,000
|
|
|
|
Supplemental disclosures for cash flow information:
|
|
|
Cash
paid (refunded) during the period for income taxes
|
$(107,000)
|
$6,000
|
|
|
|
Non-cash investing and financing activities:
|
|
|
Purchases
of property and equipment included in accounts payable
|
$22,000
|
$—
|
Common
stock issued for accrued liabilities
|
$9,000
|
$—
|
Receivables
recorded from sale of custom print business
|
$100,000
|
$—
|
|
|
|
See accompanying notes to financial statements.
|
|
|
4
Insignia Systems, Inc.
Notes To Financial
Statements
(Unaudited)
1.
Summary of Significant Accounting Policies.
Description of
Business. Insignia
Systems, Inc. (the “Company”) is a leading provider of
in-store and digital advertising solutions to consumer-packaged goods (“CPG”)
manufacturers, retailers, shopper
marketing agencies and brokerages. The Company operates in a single
reportable segment. The Company’s leadership and employees
have extensive industry knowledge with direct experience in both
CPG manufacturers and retailers. The Company provides marketing
solutions to CPG manufacturers spanning from some of the largest
multinationals to new and emerging brands.
Sale of our
Custom Print Business. In
August 2020 we sold our custom print business to an existing
strategic partner. This divestiture has allowed us to focus on our
core business, selling product solutions to CPGs. The custom print
business was not material to our operations as a whole and did not
represent a strategic shift and therefore is not presented as a
discontinued operation. The sale price was $300,000 resulting in a
gain on the sale of $195,000. We received $200,000 of cash and
recorded a short-term receivable of $75,000 and a long-term
receivable of $25,000. In addition to the initial sale price, we
are eligible to receive up to $100,000 in additional payments to
the extent net sales by the custom print business during the first
year after closing exceeds a threshold amount. Due to the
contingent nature of the earn-out no gain has been recognized as
part of the recorded gain.
Basis of
Presentation. The accompanying unaudited financial statements of
the Company have been prepared in accordance with U.S. generally
accepted accounting principles (“GAAP”) for interim
financial information. They do not include all information and
footnotes required by U.S. GAAP for complete financial statements.
However, except as described herein, there has been no material
change in the information disclosed in the notes to financial
statements included in the Company’s financial statements as
of and for the year ended December 31, 2019 included in
the Company’s Annual Report on Form 10-K. In the opinion
of management, all adjustments (consisting of normal recurring
accruals) considered necessary for a fair presentation have been
included. Results of operations for the periods presented are not
necessarily indicative of the results to be expected for the full
year.
Inventories.
Inventories are primarily comprised of sign cards and hardware.
Inventory is valued at the lower of cost or net realizable value
using the first-in, first-out (“FIFO”) method, and
consisted of the following as of the dates indicated:
|
September
30,
|
December
31,
|
|
2020
|
2019
|
Raw
materials
|
$32,000
|
$47,000
|
Work-in-process
|
8,000
|
16,000
|
Finished
goods
|
100,000
|
259,000
|
|
$140,000
|
$322,000
|
|
|
|
5
Property
and Equipment. Property and
equipment consisted of the following as of the dates
indicated:
Depreciation
expense was approximately $85,000 and $255,000 in the three and
nine months ended September 30, 2020, respectively, and was
$300,000 and $740,000 in the three and nine months ended September
30, 2019, respectively.
|
September
30,
|
December
31,
|
|
2020
|
2019
|
Property and Equipment:
|
|
|
Production
tooling, machinery and equipment
|
$3,392,000
|
$3,685,000
|
Office
furniture and fixtures
|
425,000
|
393,000
|
Computer
equipment and software
|
1,469,000
|
1,426,000
|
|
5,286,000
|
5,504,000
|
Accumulated
depreciation and amortization
|
(4,917,000)
|
(4,955,000)
|
Net
Property and Equipment
|
$369,000
|
$549,000
|
|
|
|
Stock-Based
Compensation. The Company measures and recognizes
compensation expense for all stock-based payments at fair value.
Restricted stock units and awards are valued at the closing market
price of the Company’s stock as of the date of the grant. The
Company uses the Black-Scholes option pricing model to determine
the weighted average fair value of options and employee stock
purchase plan rights. The determination of the fair value of
share-based payment awards on the date of grant using an
option-pricing model is affected by the Company’s stock price
as well as by assumptions regarding a number of complex and
subjective variables. These variables include, but are not limited
to, the expected stock price volatility over the term of the
awards, and actual and projected employee stock option exercise
behaviors.
During
the nine months ended September 30, 2020 and 2019, no equity awards
were issued by the Company.
In June
2019, non-employee members of the Board of Directors received
restricted stock grants totaling 70,755 shares pursuant to the 2018
Equity Incentive Plan (the “2018 Plan”). The shares
underlying the awards were assigned a value of $1.06 per share,
which was the closing price of the Company’s common stock on
the date of grant, for a total grant date value of $75,000. The
awards granted to directors in 2019 vested in full on the day
immediately preceding the date of the 2020 annual shareholder
meeting, July 29, 2020.
In July 2020, the Company issued
11,053 shares of common stock in settlement of $9,000 of total
deferred fees as a result of a non-employee director’s
departure from the Board. In June 2019, the Company issued 8,370
shares of common stock in settlement of $9,000 of total deferred
fees as a result of a non-employee director’s departure from
the Board. The Company’s non-employee directors are eligible
to participate in a director deferred compensation plan, which
allows a director to make voluntary deferrals of up to 100% of
their annual cash retainers relating to Board and committee
service.
The
Company estimated the fair value of stock-based awards granted
during the nine months ended September 30, 2020 under the
Company’s employee stock purchase plan using the following
weighted average assumptions: expected life of 1.0 year, expected
volatility of 58.5%, dividend yield of 0% and risk-free interest
rate of 1.56%.
Total
stock-based compensation expense recorded for the three and nine
months ended September 30, 2020 was $37,000 and $145,000,
respectively, and for the three and nine months ended September 30,
2019 was $101,000 and $378,000, respectively.
Net Loss
per Share. Basic net loss per share is computed by dividing
net loss by the weighted average shares outstanding and excludes
any potential dilutive effects of stock options and restricted
stock units and awards. Diluted net loss per share gives effect to
all dilutive potential common shares outstanding during the
period.
Due
to the net loss incurred during the three and nine months ended
September 30, 2020 and 2019 all outstanding stock options were
anti-dilutive for that period.
6
Weighted
average common shares outstanding for the three and nine months
ended September 30, 2020 and 2019 were as
follows:
|
Three Months
Ended
|
Nine Months Ended
|
||
|
September 30
|
September 30
|
||
|
2020
|
2019
|
2020
|
2019
|
Denominator
for basic net loss per share - weighted average shares
|
12,179,000
|
11,986,000
|
12,108,000
|
11,911,000
|
Effect
of dilutive securities:
|
|
|
|
|
Stock
options and restricted stock units
|
—
|
—
|
—
|
—
|
Denominator
for diluted net loss per share - weighted average
shares
|
12,179,000
|
11,986,000
|
12,108,000
|
11,911,000
|
|
|
|
|
|
2.
Investments. As of September 30, 2020,
the Company did not have any investments. During 2019, the Company
had invested its excess cash in debt securities, with an average
maturity of approximately six months, and the debt securities were
classified as held to maturity within current assets in accordance
with Accounting Standards Codification (“ASC”) 320-10,
“Investments – Debt and Equity
Securities.”
3.
Revenue Recognition. Under Accounting
Standards Update 2014-09 Revenue
from Contracts with Customers (“Topic 606”),
revenue is measured based on
consideration specified in the contract with a customer, adjusted
for any applicable estimates of variable consideration and other
factors affecting the transaction price, including noncash
consideration, consideration paid or payable to a customer and
significant financing components. Revenue from all customers is
recognized when a performance obligation is satisfied by
transferring control of a distinct good or service to a customer,
as further described below under “Performance
Obligations.”
Taxes
collected from customers and remitted to governmental authorities
are excluded from revenue on the net basis of
accounting.
The
Company includes shipping and handling fees in revenues. Shipping
and handling costs associated with outbound freight after control
over a product has transferred to a customer are accounted for as a
fulfillment cost and are included in cost of goods
sold.
The
majority of the Company’s accounts receivable is due from
companies in the CPG industry. Credit is extended based on
evaluation of a customer’s financial condition and,
generally, collateral is not required. Accounts receivable are due
within 30-150 days and are stated at amounts due from customers,
net of an allowance for doubtful accounts.
Performance Obligations
A performance obligation is a promise in a
contract to transfer a distinct good or service to the customer and
is the unit of account under Topic 606. A contract’s
transaction price is allocated to each distinct performance
obligation and recognized as revenue when, or as, the performance
obligation is satisfied. The following is a description of
the Company’s performance
obligations included in its primary revenue streams and the timing
or method of revenue recognition for each:
In-Store
Signage Solution Services. The Company’s primary source of revenue is from executing
in-store advertising solutions and services primarily to CPG
manufacturers. The Company provides a service of displaying promotional signs
in close proximity to the manufacturer’s product in
participating stores, which the Company maintains in two-to-four-week cycle
increments.
Each of the individual activities under the
Company’s services, including
production activities, are inputs to an integrated sign display
service. Customers receive and consume the benefits from the
promotional displays over the duration of the contracted display
cycle. Additionally, the display of the signs does not have an
alternative use to the Company and the Company has an enforceable right to payment for services
performed to date. As a result, the Company recognizes the transaction price for its
Point-Of-Purchase Services (POPS®) service performance obligations as revenue over
time. Given the nature of the Company’s performance obligations is to provide a display
service over the duration of a specified period or periods,
the Company recognizes revenue on a
straight-line basis over the display service period as it best
reflects the timing of transfer of its POPS
services.
7
Other
Service Revenues. The Company
also supplies CPG manufacturers with other retailer approved
promotional services and sign solutions. These services are more
customized than the POPS solutions program, consisting of variable
durations and variable specifications. Due to the variable nature
of these services, revenue recognition is a mix of over-time and
point in time recognition.
Products.
Prior to the August 2020 sale of the
Company’s custom print business, the Company
also sold custom print solutions
directly to its customers. Each such product was a distinct
performance obligation. Revenue was recognized at a point in time
upon shipment, when control of the goods transferred to the
customer.
Disaggregation of Revenue
In the
following table, revenue is disaggregated by major revenue stream
and timing of revenue recognition.
|
Three months ended
September 30, 2020
|
Nine months ended
September 30, 2020
|
||||
|
Services
Revenues
|
Products
Revenue
|
Total
Revenue
|
Services
Revenues
|
Products
Revenue
|
Total
Revenue
|
Timing of revenue recognition:
|
|
|
|
|
|
|
Products
and services transferred over time
|
$2,031,000
|
$-
|
$2,031,000
|
$7,392,000
|
$-
|
$7,392,000
|
Products
and services transferred at a point in time
|
2,342,000
|
118,000
|
2,460,000
|
4,591,000
|
578,000
|
5,169,000
|
Total
|
$4,373,000
|
$118,000
|
$4,491,000
|
$11,983,000
|
$578,000
|
$12,561,000
|
|
|
|
|
|
|
|
|
Three months ended
September 30, 2019
|
Nine months ended
September 30, 2019
|
||||
|
Services
Revenues
|
Products
Revenue
|
Total
Revenue
|
Services
Revenues
|
Products
Revenue
|
Total
Revenue
|
Timing of revenue recognition:
|
|
|
|
|
|
|
Products
and services transferred over time
|
$3,401,000
|
$-
|
$3,401,000
|
$11,099,000
|
$-
|
$11,099,000
|
Products
and services transferred at a point in time
|
999,000
|
254,000
|
1,253,000
|
3,375,000
|
1,162,000
|
4,537,000
|
Total
|
$4,400,000
|
$254,000
|
$4,654,000
|
$14,474,000
|
$1,162,000
|
$15,636,000
|
Contract Costs
Sales
commissions that are paid to internal or external sales
representatives are eligible for capitalization as they are
incremental costs that would not have been incurred without
entering into a specific sales arrangement and are recoverable
through the expected margin on the transaction. The Company is
applying the practical expedient in ASC 340-40-25-4 that allows the
incremental costs of obtaining a contract to be recorded as an
expense when incurred when the amortization period of the asset
that would have otherwise been recognized is one year or less.
These costs are included in selling expenses.
Deferred Revenue
Significant changes
in deferred revenue during the period are as follows:
Balance
at December 31, 2019
|
$140,000
|
Reclassification
of beginning deferred revenue to revenue, as a result of
performance obligations satisfied
|
(140,000)
|
Cash
received in advance and not recognized as revenue
|
316,000
|
Balance
at September 30, 2020
|
$316,000
|
|
|
8
Transaction Price Allocated to Remaining Performance
Obligations
The
Company applies the practical expedient in paragraph 606-10-50-14
and does not disclose information about remaining performance
obligations that have original expected durations of one year or
less, which reflect the majority of its performance obligations.
This practical expedient is being applied to arrangements for
certain incomplete services and unshipped custom signage materials.
At September 30, 2020 there were no contracts with an expected
duration of greater than one year.
4.
Selling Arrangement.
In 2011, the Company paid to News
America Marketing In-Store, L.L.C. (“News America”)
$4,000,000 in exchange for a 10-year arrangement to sell signs with
price into News America’s network of retailers as News
America’s exclusive agent. The $4,000,000 was being amortized
over the 10-year term of the arrangement. In 2019, the Company
accelerated the amortization based on the anticipated recovery
period over the remaining term of the contract due to the loss of a
significant retailer that exited the Company’s retailer
network in the first half of 2019 as a result of competitive
pressures. During the three months ended March 31, 2020, the impact
of COVID-19 was determined to be a triggering event requiring an
impairment review. The Company determined the asset was impaired
based upon continued revenue declines driven by changes in market
conditions due to COVID-19 within the stores that this agreement
affords the Company access to. As a result, an impairment of
$159,000 was recognized as of March 31, 2020. The Company also
shortened the useful life of the underlying asset from March 31,
2021 to December 31, 2020 and will record remaining amortization
expense on a straight-line basis over the remainder of 2020.
Amortization expense without the impairment was $34,000 and
$131,000 in the three and nine months ended September 30, 2020 and
$150,000 and $450,000 in the three and nine months ended September
30, 2019. Amortization expense is expected to be $32,000 for the
remainder of 2020. The net carrying amount of the selling
arrangement as of September 30, 2020 is $32,000 and is recorded
within other assets on the Company’s balance
sheet.
5.
Income Taxes. For the three and nine
months ended September 30, 2020, the Company recorded income tax
expense and an income tax benefit, respectively, of $8,000 and
$203,000, or 1.0% and (5.6%) of loss before taxes, respectively.
For the three and nine months ended September 30, 2019, the Company
recorded income tax benefit of $47,000 and $416,000, or 4.6% and
14.0% of income before taxes, respectively. The income tax expense
or benefit for the three and nine months ended September 30, 2020
and 2019 is comprised of federal and state taxes. The primary
differences between the Company’s September 30, 2020 and 2019
effective tax rates and the statutory federal rate are expenses
related to stock-based compensation and nondeductible meals and
entertainment and increases in the Company’s valuation
allowance against its deferred tax assets. The Company reassesses
its effective rate each reporting period and adjusts the annual
effective rate if deemed necessary, based on projected annual
taxable income (loss). In addition, in the first quarter of 2020,
the Company recognized a decrease in its valuation allowance
against certain net operating losses (NOLs) which the Company now
expects to be able to carry back to prior years with respect to
federal income taxes.
Deferred income
taxes are determined based on the estimated future tax effects of
differences between the financial statements and tax basis of
assets and liabilities given the provisions of enacted tax laws. In
providing for deferred taxes, the Company considers tax regulations
of the jurisdictions in which we operate, estimates of future
taxable income and available tax planning strategies. If tax
regulations, operating results or the ability to implement
tax-planning strategies vary, adjustment to the carrying value of
deferred tax assets and liabilities may be required. Valuation
allowances are recorded related to deferred tax assets based on the
“more likely than not” criteria. At September 30, 2020
and December 31, 2019, the Company had a valuation allowance of
approximately $1,471,000 and $848,000, respectively, against its
entire deferred tax asset because the Company does not believe it
is more likely than not that it will realize its deferred tax
asset.
As of
September 30, 2020, and December 31, 2019, the Company had
unrecognized tax benefits totaling $668,000 and $643,000,
respectively, including interest, which relates to state nexus
issues. The amount of the unrecognized tax benefits, if recognized,
that would affect the effective income tax rates of future periods
is $668,000. Due to the current statute of limitations regarding
the unrecognized tax benefits, the unrecognized tax benefits and
associated interest are not expected to change significantly in
2020.
In March 2020,
Congress passed the Coronavirus Aid, Relief and Economic Security
(“CARES”) Act. The CARES Act, among other provisions,
allows for companies to carry back federal net operating losses
(“NOLs”) generated in 2018, 2019 and 2020 for up to
five years for refunds of federal taxes paid. This provision
created an opportunity for the Company to utilize NOLs not
previously expected to be utilized. Thus, the Company has reversed
approximately $215,000 of its valuation allowance against the NOLs
in its deferred tax assets which
9
the
Company will carry back for a refund of federal taxes paid. As the
Company expects to receive the tax refund from the ability to carry
back the NOLs within the next 12 months, this discrete benefit has
been recorded within income taxes receivable on the balance sheet.
In addition, to the $215,000 recognized, an additional $17,000 was
also included as a discrete tax benefit for the quarter and
included in income taxes receivable related to the NOL carry back
due to differences in the federal tax rate utilized for the
deferred tax asset compared to the rates in effect for the years in
which the NOL is being carried back.
6.
Concentrations. During the nine months
ended September 30, 2020, two customers accounted for 13% and 11%
respectively, of the Company’s total net sales. During the
nine months ended September 30, 2019, two customers accounted for
15% and 12%, respectively, of the Company’s total net sales.
At September 30, 2020, two customers represented 19% and 13%
respectively, of the Company’s total accounts receivable. At
December 31, 2019, four customers represented 17%, 12%, 12% and 10%
of the Company’s total accounts receivable.
Although there are
a number of customers that the Company sells to, the loss of a
major customer could adversely affect operating results.
Additionally, the loss of a major retailer from the Company’s
retail network could further adversely affect operating
results.
7.
Legal Proceedings. In July 2019,
the Company brought suit against News America in the U.S. District
Court in Minnesota, alleging violations of federal and state
antitrust and tort laws by News America. The complaint alleges that
News America has monopolized the national market for third-party
in-store advertising and promotion products and services through
various wrongful acts designed to harm the Company, its last
significant competitor. The suit seeks, among other relief, an
injunction sufficient to prevent further antitrust injury and an
award of treble damages to be determined at trial for the harm
caused to our Company.
In
August 2019, News America filed an answer and
counterclaim. In October 2019, News America moved for a
judgment on the pleadings. Management believes that the
counterclaim is without merit, and the Company filed a response
brief on November 11, 2019. The Company also moved to dismiss the
counterclaim against us. The court heard oral arguments from both
parties on January 14, 2020, subsequently denied both motions. On
July 10, 2020 the parties cross-moved for summary judgment on the
counterclaim. Briefing on the motions is complete, and a decision
on the motions for summary judgement on the counterclaim is pending
from the Court.
Discovery is
underway and trial has been scheduled for December 2021. Due to the
early nature of these proceedings, the Company is unable to
determine the likelihood of an unfavorable outcome or estimate any
potential resulting liability at this time.
8.
Loan. In April 2020, the Company
entered into a promissory note (the “Note”) with Alerus
Financial, N.A. The Note evidences a loan to the Company in the
amount of $1,054,000 pursuant to the Paycheck Protection Program
(the “PPP”) of the CARES Act administered by the U.S.
Small Business Administration (the “SBA”).
In
accordance with the requirements of the CARES Act, the Company
expects to use the proceeds from the loan exclusively for qualified
expenses under the PPP, including payroll costs, rent and utility
costs, as further detailed in the CARES Act and applicable guidance
issued by the SBA. Interest is accruing on the outstanding balance
of the Note at a rate of 1.00% per annum. However, the Company
expects to apply for forgiveness of up to all amounts due under the
Note, in an amount equal to the sum of qualified expenses under the
PPP during the twenty-four weeks following disbursement.
Notwithstanding the Company’s eligibility to apply for
forgiveness, no assurance can be given that the Company will obtain
forgiveness of all or any portion of amounts due under the
Note.
Subject
to any forgiveness granted under the PPP, the Note is scheduled to
mature on April 22, 2022 and requires 18 equal monthly payments of
principal and interest. The Note may be prepaid at any time prior
to maturity with no prepayment penalties. The Note provides for
customary events of default, including, among others, those
relating to failure to make payments, bankruptcy, breaches of
representations, significant changes in ownership, and material
adverse effects. The Company’s obligations under the Note are
not secured by any collateral.
10
Item 2. Management’s Discussion and Analysis of
Financial Condition and Results of Operations
The
following discussion should be read in conjunction with the
Company’s financial statements and related notes. This
discussion contains forward-looking statements that involve risks
and uncertainties. Our actual results could differ materially from
those anticipated due to various factors discussed under
“Cautionary Statement Regarding Forward-Looking
Statements” and elsewhere, including Part II, Item 1A, in
this Quarterly Report on Form 10-Q and the “Risk
Factors” described in Part I, Item 1A, of our Annual Report
on Form 10-K for the fiscal year ended December 31, 2019, our
Current Reports on Form 8-K and our other SEC filings.
Company Overview
Insignia
Systems, Inc. (“Insignia,” “we,”
“us,” “our” and the “Company”)
is a leading provider of in-store and digital advertising solutions
to consumer-packaged goods
(“CPG”) manufacturers,
retailers, shopper marketing agencies and brokerages. We believe
our products and services are attractive to our customers because
of our speed to market, ability to customize our solutions down to
store level and the results our solutions deliver. Our leadership
and employees have extensive industry knowledge, including direct
experience through former positions at CPG manufacturers and
retailers. We provide marketing solutions to CPG manufacturers
spanning from some of the largest multinationals to new and
emerging brands.
Our relationships with retailers are forged through our
retailer-centric mindset, ability to create solutions specific to
their objectives to achieve overall executional excellence and
incremental revenue lift, and ability to integrate both retailer
and CPG manufacturer messaging into our solutions. Our in-store
solutions execute programs in retailers spanning from some of the
largest national retailers to regional US wholesalers and
independents who are leaders in their respective channels and
geographies.
Our relationships with shopper marketing agencies and brokerages
continue to grow through our agility, responsiveness, custom
production and execution capabilities, and our overall customer
service in responding to their needs.
Historically,
our primary solution has been the Point-Of-Purchase Services
(POPS®). The Insignia
POPS solution is a national, account-specific, shelf-edge
advertising and promotion tactic. External and internal testing has
validated the solution can deliver incremental sales for the
featured brand. Participation in the POPS solution allows CPG
manufacturers to deliver vital product information to consumers at
the point-of-purchase, and to leverage the local retailer brand and
store-specific prices to provide an innovative “call to
action” that draws attention to the featured brand and
triggers a purchase decision. CPG manufacturers benefit from our
nimble operational capabilities, which include short lead times,
in-house graphic design capabilities and post-program
analytics.
Over the past couple years, we have developed and now offer
on-pack, merchandising and digital solutions in addition to our
core business of in-store signage solutions. Our expanded portfolio
allows us to more completely meet the needs of CPG manufacturers,
retailers and their agents as their business strategies evolve
behind an ever-changing retail landscape.
Sale of our Custom Print Business
In August 2020 we sold our custom print business to an existing
strategic partner. This divestiture has allowed us to focus on our
core business, selling product solutions to CPGs. The custom print
business was not material to our operations as a whole and did not
represent a strategic shift and therefore is not presented as a
discontinued operation. The sale price was $300,000 resulting in a
gain on the sale of $195,000. We received $200,000 of cash and
recorded a short-term receivable of $75,000 and a long-term
receivable of $25,000. In addition to the initial sale price, we
are eligible to receive up to $100,000 in additional payments to
the extent net sales by the custom print business during the first
year after closing exceeds a threshold amount. Due to the
contingent nature of the earn-out no gain has been recognized as
part of the recorded gain.
11
Impacts
and Potential Future Impacts of COVID-19 on Our
Business
The
COVID-19 pandemic has significantly and adversely impacted our
operations and the operations of our CPG customers and retailers as
a result of quarantines, illnesses, and travel and logistics
restrictions and it is likely to continue to adversely affect our
business indefinitely. While we have continued to operate and
maintain our continuity with our clients by working remotely, the
retail landscape in which CPG manufacturers and retailers operate
has changed substantially, as has our ability to execute programs
due to both limited access to our retailers and reduced levels of
staffing with our execution partners. The financial impact of
COVID-19 on a year-to-date basis has been significant. A large
number of programs originally slated for execution in the second
quarter were either cancelled or deferred to a future periods,
including our just completed third quarter. Our future bookings may
be negatively impacted until the COVID-19 pandemic moderates.
Factors deriving from the COVID-19 response that have impacted or
we believe are likely to negatively impact sales and operating
results in the future include, but are not limited to: reduced or
delayed levels of CPG spending; reduced levels of staffing with our
execution partners; limitations on the ability of our employees to
perform their work due to illness caused by the pandemic or local,
state, or federal orders requiring employees to remain at home; and
limitations on the ability of our customers to pay us on a timely
basis. Even after the COVID-19 pandemic has subsided, we may
continue to experience adverse impacts on our business as a result
of any economic recession or depression that has occurred or may
occur in the future. Therefore, we cannot reasonably estimate the
full extent of the impact on our results of operation and financial
condition.
We
continue to monitor our liquidity, including frequent cost and
spending assessments and reductions across our organization. In
April 2020, we received a loan in the amount of $1,054,000 pursuant
to the Paycheck Protection Program (“PPP”), which is
further discussed under “Liquidity and Capital
Resources” below.
We will
continue to actively monitor the situation and may take further
actions that alter our business operations as may be required by
federal, state or local authorities or that we determine are in the
best interests of our employees, customers, suppliers and
shareholders. While we are unable to determine or predict the
nature, duration or scope of the overall impact the COVID-19
pandemic will have on our business, results of operations,
liquidity or capital resources, we believe that it is important to
share where our company stands today, how our response to COVID-19
is progressing and how our operations and financial condition may
change as the fight against COVID-19 progresses.
Business Overview
Summary of Financial Results
For the
quarter ended September 30, 2020, the Company generated net sales
of $4,491,000, as compared with revenues of $4,654,000 for the
quarter ended September 30, 2019. For the nine months ended
September 30, 2020, the Company generated revenues of $12,561,000,
as compared with revenues of $15,636,000 in the nine months ended
September 30, 2019.
Net
loss for the quarter ended September 30, 2020 was $794,000, as
compared to net loss of $978,000 for the quarter ended September
30, 2019. Net loss for the nine months ended September 30, 2020 was
$3,429,000, as compared to net loss of $2,562,000 for the nine
months ended September 30, 2019. Competitive pressure caused
changes in our retail and CPG networks during 2020 and 2019,
including the exit of a significant retailer from our network
during the first half of 2019, and has continued to adversely
impact our results compared to prior periods. We expect ongoing
competitive pressure, in addition to the impacts of the COVID-19
pandemic, to challenge our business results for the remainder of
the year. We are pursuing a variety of efforts designed to drive
innovation, client acquisitions and retailer
expansions.
During
the nine months ended September 30, 2020, cash and cash equivalents
decreased $444,000 from $7,510,000 at December 31, 2019, to
$7,066,000 at September 30, 2020. The Company had no long-term debt
other than its PPP loan as of September 30, 2020.
12
Results of Operations
The
following table sets forth, for the periods indicated, certain
items in our Condensed Statements of Operations as a percentage of
total net sales.
|
Three Months
Ended
|
Nine Months
Ended
|
||
|
September
30
|
September
30
|
||
|
2020
|
2019
|
2020
|
2019
|
Net
sales
|
100.0%
|
100.0%
|
100.0%
|
100.0%
|
Cost
of sales
|
86.3
|
80.1
|
84.4
|
79.8
|
Gross
profit
|
13.7
|
19.9
|
15.6
|
20.2
|
Operating
expenses:
|
|
|
|
|
Selling
|
13.0
|
12.3
|
17.8
|
12.8
|
Marketing
|
4.3
|
12.0
|
6.4
|
11.6
|
General
and administrative
|
18.3
|
18.6
|
22.3
|
15.6
|
Gain
on sale
|
(4.3)
|
—
|
-1.6
|
—
|
Total
operating expenses
|
31.3
|
42.9
|
44.9
|
40.0
|
Operating
loss
|
(17.6)
|
(23.0)
|
(29.3)
|
(19.8)
|
Other
income
|
0.1
|
1.0
|
0.4
|
0.8
|
Loss
before taxes
|
(17.5)
|
(22.0)
|
(28.9)
|
(19.0)
|
Income
tax expense (benefit)
|
0.2
|
(1.0)
|
(1.6)
|
(2.6)
|
Net
loss
|
(17.7)%
|
(21.0)%
|
(27.3)%
|
(16.4)%
|
Three and Nine months Ended September 30, 2020 Compared to Three
and Nine months Ended September 30, 2019
Service
revenues. Service
revenues for the three months ended September 30, 2020 decreased
0.6% to $4,373,000 compared to $4,400,000 for the three months
ended September 30, 2019. Service revenues for the nine months
ended September 30, 2020 decreased 17.2% to $11,983,000 compared to
$14,474,000 for the nine months ended September 30,
2019. The decreases were
due to 33.6% and 37.0% decreases in POPS solution revenue for the
three and nine months ended September 30, 2020, respectively,
partially offset by increases of 33.2% and 10.5% in innovation
solutions revenue for the three and nine months ended September 30,
2020, respectively. For the three and nine months ended September
30, 2020, we believe the COVID-19 pandemic significantly impacted
both POPS and innovation solutions revenue. COVID-19 has resulted
in both reduced and delayed spending from our CPGs as well as the
deferral of some programs from the first and second quarters to
future quarters, including our third quarter ending September 30,
2020 which contributed to an increase in innovation solutions
revenue. Further, efforts to mitigate the COVID-19 pandemic have
also reduced our ability to execute programs due to both limited
access to our retailers and reduced levels of staffing with our
execution partners. For the full nine
months ended September 30, 2020, the POPS solutions revenue was
also significantly impacted by decreases in the number of signs
placed and
average price per sign due to existing competitive pressures and
the loss of a significant retailer during the first half of
2019.
Product revenues.
Product revenues for the three months ended September 30, 2020
decreased 53.5% to $118,000 compared to $254,000 for the three
months ended September 30, 2019. The decrease was primarily due to
the August sale of the custom print business. Product revenues for
the nine months ended September 30, 2020 decreased 50.3% to
$578,000 compared to $1,162,000 for the nine months ended September
30, 2019. The decrease was due to two customers entering
bankruptcy, lower customer demand, and the August sale of the
custom print business. We do not expect significant revenue from
products in the future.
Gross
Profit. Gross
profit for the three months ended September 30, 2020 decreased
33.6% to $615,000 compared to $926,000 for the three months ended
September 30, 2019. Gross profit as a percentage of total net sales
decreased to 13.7% for the three months ended September 30, 2020
compared to 19.9% for the three months ended September 30, 2019.
Gross profit for the nine months ended September 30, 2020 decreased
38.2% to $1,957,000 compared to
13
Service revenues.
Gross profit from our service revenues for the three months ended
September 30, 2020 decreased 31.3% to $609,000 compared to $886,000
for the three months ended September 30, 2019. The decrease in
gross profit was primarily due to the decrease in POPS solution
sales, as our gross profit is highly dependent on sales levels due
to the relatively fixed nature of a portion of our payments to
retailers. Increased sales from innovation solutions partially
offset the decrease in gross profit. Gross profit from our service
revenues for the nine months ended September 30, 2020 decreased
36.4% to $1,871,000 compared to $2,942,000 for the nine months
ended September 30, 2019. The decrease was primarily due to the
factors described above, in addition to the impairment loss
recorded on March 31, 2020.
The
Company put into service the new IT operating infrastructure system
in the second quarter of 2019, as a result, the Company incurred no
development costs during the three and nine months ended September
30, 2020. For the nine months ended September 30, 2019, the Company
incurred costs of approximately $193,000 associated with the
development of its new IT operating infrastructure.
Gross
profit as a percentage of service revenues for the three months
ended September 30, 2020 decreased to 13.9% compared to 20.1% for
the three months ended September 30, 2019. Gross profit as a
percentage of service revenues for the nine months ended September
30, 2020 decreased to 15.6% compared to 20.3% for the nine months
ended September 30, 2019. The decreases for both periods were
primarily due to the factors described above.
Product revenues.
Gross profit from our product revenues for the three months ended
September 30, 2020 decreased 85.0% to $6,000 compared to $40,000
for the three months ended September 30, 2019. The decrease was
primarily due to the August sale of the custom print business,
which represented the bulk of this business. Gross profit from our product
revenues for the nine months ended September 30, 2020 decreased
61.4% to $86,000 compared to $223,000 for the nine months ended
September 30, 2019. The decrease was primarily due to decreased
sales volume, changes in the mix of customers and products sold,
and the August sale of the custom print business.
Gross
profit as a percentage of product revenues decreased to 5.1% for
the three months ended September 30, 2020 compared to 15.7% for the
three months ended September 30, 2019. Gross profit as a percentage
of product revenues decreased to 14.9% for the nine months ended
September 30, 2020 compared to 19.2% for the nine months ended
September 30, 2019. The decreases for both periods were primarily
due to the factors described above.
Impairment Loss.
Impairment loss for the nine months ended September 30, 2020 was
$159,000 as a result of the impairment during the first quarter of
the Company’s selling agreement with News America, a
long-lived asset. The impairment charge is described further in
Note 4. There was no impairment loss during the three months ended
September 30, 2020 or the three and nine months ended September 30,
2019.
Operating Expenses
Selling. Selling expenses for the three months ended
September 30, 2020 increased 2.1% to $585,000 compared to $573,000
for the three months ended September 30, 2019. The increase was
primarily due to staff related expenses. Selling expenses for the
nine months ended September 30, 2020 increased 11.4% to $2,232,000
compared to $2,004,000 for the nine months ended September 30,
2019. The increase was primarily due to restructuring and staff
related expenses.
Selling
expenses as a percentage of total net sales increased to 13.0% for
the three months ended September 30, 2020 compared to 12.3% for the
three months ended September 30, 2019. Selling expenses as a
percentage of net sales increased to 17.8% for the nine months
ended September 30, 2020 compared to 12.8% for the nine months
ended September 30, 2019. The increases for both periods were
primarily due to decreased sales, in addition to the increases in
expenses described above.
14
Marketing. Marketing expenses for the three months ended
September 30, 2020 decreased 65.7% to $192,000 compared to $559,000
for the three months ended September 30, 2019. Marketing expense
for the nine months ended September 30, 2020 decreased 55.8% to
$800,000 compared to $1,809,000 for the nine months ended September
30, 2019. The decreases for both periods were primarily the result
of decreased staffing and variable staff related expenses and due
to decreased consulting expenses.
Marketing
expenses as a percentage of total net sales decreased to 4.3% for
the three months ended September 30, 2020 compared to 12.0% for the
three months ended September 30, 2019. Marketing expenses as a
percentage of net sales decreased to 6.4% for the nine months ended
September 30, 2020 compared to 11.6% for the nine months ended
September 30, 2019. The decreases for both periods were due to the
factors described above, partially offset by decreased
sales.
General and administrative. General and administrative
expenses for the three months ended September 30, 2020 decreased
4.6% to $825,000 compared to $865,000 for the three months ended
September 30, 2019. The decrease was due to decreased staffing.
General and administrative expenses for the nine months ended
September 30, 2020 increased 14.5% to $2,798,000 compared to
$2,443,000 for the nine months ended September 30, 2019. The
increase was primarily due to litigation expenses.
General
and administrative expenses as a percentage of total net sales
decreased to 18.3% for the three months ended September 30, 2020
compared to 18.6% for the three months ended September 30, 2019.
The decrease was primarily due to decreased staffing, partially
offset by decreased sales. General and administrative expenses as a
percentage of net sales increased to 22.3% for the nine months
ended September 30, 2020 compared to 15.6% for the nine months
ended September 30, 2019. The increase was primarily due to
litigation expenses and due to decreased sales.
Gain on sale. Gain on sale for the three and nine months
ended September 30, 2020 was $195,000 as a result of the sale of
our custom print business. There was no gain on sale during the
three and nine months ended September 30, 2019.
Other Income. Other income for the three months ended
September 30, 2020 decreased to $6,000 compared to $46,000 for the
three months ended September 30, 2019. Other income for the nine
months ended September 30, 2020 decreased to $46,000 compared to
$113,000 for the nine months ended September 30, 2019.
Income Taxes. For
the three and nine months ended September 30, 2020, the Company
recorded income tax expense and an income tax benefit,
respectively, of $8,000 and $203,000, or 1.0% and (5.6%) of loss
before taxes, respectively. For the three and nine months ended
September 30, 2019, the Company recorded income tax benefit of
$47,000 and $416,000, or 4.6% and 14.0% of loss before taxes,
respectively. The income tax expense or benefit for the three and
nine months ended September 30, 2020 and 2019 is comprised of
federal and state taxes. The primary differences between the
Company’s September 30, 2020 and 2019 effective tax rates and
the statutory federal rate are expenses related to stock-based
compensation, nondeductible meals and entertainment and an increase
in the Company’s valuation allowance against its deferred tax
assets. In addition, for the three months ended March 31, 2020, the
Company recognized a decrease in its valuation allowance against
net operating losses (NOLs) carried forward for federal income tax
purposes which the Company now expects to be able to carry back to
prior years and seek a refund of federal taxes paid.
The
Company reassesses its effective tax rate each reporting period and
adjusts the annual effective rate if deemed necessary, based on
projected annual taxable income (loss).
Deferred
income taxes are determined based on the estimated future tax
effects of differences between the financial statements and tax
basis of assets and liabilities given the provisions of enacted tax
laws. In providing for deferred taxes, we consider tax regulations
of the jurisdictions in which we operate, estimates of future
taxable income and available tax planning strategies. If tax
regulations, operating results or the ability to implement
tax-planning strategies vary, adjustment to the carrying value of
deferred tax assets and liabilities may be required. Valuation
allowances are recorded related to deferred tax assets based on the
“more likely than not” criteria.
As a
result of the Company’s future outlook, management has
reviewed its deferred tax assets and concluded that the
uncertainties related to the realization of its deferred tax assets
have become unfavorable. Management has considered positive and
negative evidence for the potential utilization of the deferred tax
assets and has concluded that it is more likely than not that
Company will not realize the full amount of its net deferred tax
assets.
15
At
September 30, 2020 and December 31, 2019, the Company had a
valuation allowance of approximately $1,471,000 and $848,000,
respectively, against its entire deferred tax asset because the
Company does not believe it is more likely than not that it will
realize its deferred tax asset.
In
March 2020, Congress passed the Coronavirus Aid, Relief and
Economic Security (“CARES”) Act. The CARES Act, among
other provisions, allows for companies to carry back federal NOLs
generated in 2018, 2019 and 2020 for up to five years for refunds
of federal taxes paid. This provision created an opportunity for
the Company to utilize NOLs not previously expected to be utilized.
Thus, the Company has reversed approximately $215,000 of its
valuation allowance against the NOLs in its deferred tax assets
which the Company will carry back for a refund of federal taxes
paid. As the Company expects to receive the tax refund from the
ability to carry back the NOLs within the next 12 months, this
discrete benefit has been recorded within income taxes receivable
on the balance sheet. In addition, to the $215,000 recognized, an
additional $17,000 was also included as a discrete tax benefit for
the quarter and included in income taxes receivable related to the
NOL carry back due to differences in the federal tax rate utilized
for the deferred tax asset compared to the rates in effect for the
years in which the NOL is being carried back.
Net Loss. For the reasons stated above, net loss for the
three and nine months ended September 30, 2020 was $794,000 and
$3,429,000, respectively, compared to net loss of $978,000 and
$2,562,000, respectively, for the three and nine months ending
September 30, 2019.
Liquidity and Capital Resources
The
Company has financed its operations with proceeds from stock sales
and sales of its services and products. At September 30, 2020,
working capital was $9,071,000 (defined as current assets less
current liabilities) compared to $11,395,000 at December 31, 2019.
During the nine months ended September 30, 2020, cash and cash
equivalents decreased $444,000 from $7,510,000 at December 31,
2019, to $7,066,000 at September 30, 2020.
Operating
Activities. Net cash used by operating activities during the
nine months ended September 30, 2020, was $1,647,000. Net loss of
$3,429,000, plus non-cash adjustments of $506,000, plus changes in
operating assets and liabilities of $1,276,000 resulted in the
$1,647,000 of cash used by operating activities. The largest
component of the change in operating assets and liabilities was
accounts receivable, which decreased $2,085,000 from December 31,
2019, as a result of lower sales in the third quarter of 2020 as
well as expected fluctuations based on business and market
conditions. The non-cash adjustments consisted of depreciation and
amortization expense, gain on sale, impairment loss, changes in
allowance for doubtful accounts, and stock-based compensation
expense. In the normal course of business, our accounts receivable,
accounts payable, accrued liabilities and deferred revenue will
fluctuate depending on the level of revenues and related business
activity, as well as billing arrangements with customers and
payment terms with retailers.
Investing
Activities. Net cash provided by investing activities during
the nine months ended September 30, 2020 was $144,000. This was
related to the sale of the Company’s custom print business,
offset by purchases of property and equipment. Net cash used in
investing activities during the nine months ended September 30,
2019 was $361,000. This was primarily related to investing in the
IT operating infrastructure project, which consisted of hardware,
purchased software and capitalization of costs for internally
developed software.
Financing
Activities. Net cash provided by financing activities during
the nine months ended September 30, 2020 was $1,059,000, which
primarily related to proceeds received from our PPP loan. Net cash
provided by financing activities during the nine months ended
September 30, 2019 was $59,000, which primarily related to proceeds
received from issuance of common stock under the employee stock
purchase plan.
On
April 22, 2020, Company entered into the PPP Loan in the principal
amount of $1,054,000, which was disbursed by Alerus Financial, N.A.
(“Lender”).
The PPP
Loan is scheduled to mature on April 22, 2022 and bears interest at
a fixed rate of 1.00% per annum. The Company did not provide any
collateral or guarantees for the PPP Loan, nor did the Company pay
any facility charge to obtain the PPP Loan. The note and agreement
governing the PPP Loan provide for customary events of default,
including those relating to failure to make payment, bankruptcy,
breaches of representations and material adverse effects. The
Company may prepay the principal of the PPP Loan at any time
without incurring any prepayment charges.
16
All or
a portion of the PPP Loan may be forgiven by the SBA and the Lender
upon application by the Company. Under the CARES Act, loan
forgiveness is available for the sum of documented payroll costs,
covered rent payments, and covered utilities during the eight-week
or twenty four-week period beginning on the approval date of the
PPP Loan. For purposes of the CARES Act, payroll costs exclude
compensation of an individual employee earning more than $100,000,
prorated annually. Not more than 40% of the forgiven amount may be
for non-payroll costs. Forgiveness is reduced if full-time
headcount declines, or if salaries and wages for employees with
salaries of $100,000 or less annually are reduced by more than 25%.
Although the Company currently believes that its use of the PPP
Loan likely will meet the conditions for forgiveness of the PPP
Loan, the Company cannot assure that the PPP Loan will be forgiven,
in whole or in part.
The
Company believes that based upon current business conditions and
plans, its existing cash balance and future cash generated from
operations will be sufficient for its cash requirements for at
least the next twelve months.
Critical Accounting Policies
The
discussion and analysis of our financial condition and results of
operations are based upon our financial statements, which have been
prepared in accordance with accounting principles generally
accepted in the United States of America. The preparation of these
financial statements requires us to make estimates and judgments
that affect the reported amounts of assets and liabilities,
revenues and expenses, and related disclosure of contingent assets
and liabilities at the date of our financial statements. Actual
results may differ from these estimates under different assumptions
or conditions.
Our
significant accounting policies are described in Note 1 to the
annual financial statements as of and for the year ended December
31, 2019, included in our Form 10-K filed with the Securities and
Exchange Commission on March 10, 2020. We believe our most critical
accounting policies and estimates include the
following:
●
revenue
recognition;
●
allowance for
doubtful accounts;
●
impairment of
long-lived assets;
●
income taxes;
and
●
stock-based
compensation.
Cautionary
Statement Regarding Forward-Looking Statements
Certain
statements made in this Quarterly Report on Form 10-Q, in the
Company’s other SEC filings, in press releases and in oral
statements to shareholders and securities analysts that are not
statements of historical or current facts are
“forward-looking statements.” Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that may cause the actual results or performance of the
Company to be materially different from the results or performance
expressed or implied by such forward-looking statements. The words
“anticipates,” “believes,”
“estimates,” “expects,”
“future,” “likely,” “may,”
“projects,” “seeks,” “will” and
similar expressions identify forward-looking statements.
Forward-looking statements include statements expressing the
intent, belief or current expectations of the Company and members
of our management team regarding, for instance: (i) our belief that
our cash balance and cash generated by operations will provide
adequate liquidity and capital resources for at least the next
twelve months; and (ii) that we expect fluctuations in accounts
receivable and payable, accrued liabilities, and revenue deferrals.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date the
statement was made. These statements are subject to the risks and
uncertainties that could cause actual results to differ materially
and adversely from the forward-looking statements. These
forward-looking statements are based on current information, which
we have assessed and which by its nature is dynamic and subject to
rapid and even abrupt changes.
Factors
that could cause our estimates and assumptions as to future
performance, and our actual results, to differ materially include
the following: (i) the impacts of the COVID-19 pandemic including
the duration, spread, severity, and any recurrence of the COVID-19
pandemic, the duration and scope of related government orders and
restrictions, the impact on our employees, and the extent of the
impact of the COVID-19 pandemic on overall demand for our products
and services; (ii) local, regional, national, and
international economic conditions that have deteriorated as a
result of the COVID-19 pandemic including the risks of a global
recession or a recession in one or more of our key markets, and the
impact they may have on us and our customers and our assessment of
that impact; (iii) the Company’s assumptions and expectations
of the forgiveness of our PPP loan (iv) management’s ability
to
17
Item 3. Quantitative and Qualitative
Disclosures about Market Risk
Not
applicable.
Item 4. Controls and
Procedures
Evaluation of Disclosure Controls and Procedures
The
Company maintains disclosure controls and procedures (as such term
is defined in Rules 13a-15(e) and 15d-15(e) under the Securities
Exchange Act of 1934, as amended) that are designed to ensure that
information required to be disclosed by the Company in reports that
it files or submits under the Exchange Act is (i) recorded,
processed, summarized and reported within the time periods
specified in SEC rules and forms and (ii) accumulated and
communicated to the Company’s management, including its
principal executive officer and principal financial officer, as
appropriate to allow timely decisions regarding required
disclosure.
The
Company’s management carried out an evaluation, under the
supervision and with the participation of the Company’s Chief
Executive Officer (principal executive officer) and the
Company’s Chief Financial Officer (principal financial
officer), of the effectiveness of the design and operation of the
disclosure controls and procedures, as defined in Rules 13a-15(e)
and 15d-15(e) under the Securities Exchange Act of 1934, as of the
end of the period covered by this report. Based upon that
evaluation, management identified a material weakness in our
internal control over financial reporting which was also disclosed
in our Annual Report on the Form 10-K. As a result of this material
weakness, management concluded that our disclosure controls and
procedures were not effective.
Long-lived Asset Impairment Testing. Based on management’s testing and
evaluation, we determined that we did not design and maintain
effective internal control over the impairment testing that we
performed in accordance with ASC 360, Property, Plant, and
Equipment, as of December 31,
2019. Specifically, the Company did not appropriately
evaluate the indicators of impairment primarily related to its
review of the impact of operating losses and negative cash flows
attributable to the asset group which included the Company’s
internally developed software as well as consideration of the
decline in the Company's market capitalization during the fourth
quarter of 2019 as an indicator of impairment.
Changes in Internal Control Over Financial Reporting
No changes in the Company’s internal control over financial
reporting occurred during the third quarter of 2020 that have
materially affected, or are reasonable likely to materially affect,
the Company’s internal control over financial
reporting.
18
Implemented or Planned Remedial Actions in Response to Material
Weaknesses
To address the previously identified material weakness, we
implemented new review controls in the first quarter of 2020 to
assess the long-lived asset impairment analyses to ensure they are
completed in a timely manner and in enough detail to operate at a
sufficient level of precision to identify improper
assumptions.
Inherent Limitations on Control Systems
Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all
control issues and instances of fraud, if any, will be or have been
detected. These inherent limitations include the realities that
judgments in decision making can be faulty, and that breakdowns can
occur because of simple error or mistake. Additionally, controls
can be circumvented by the individual acts of some persons, by
collusion of two or more people, or by management override of the
control. The design of any system of controls also is based in part
upon certain assumptions about the likelihood of future events and
there can be no assurance that any design will succeed in achieving
its stated goals under all potential future conditions. Over time,
controls may become inadequate because of changes in conditions, or
the degree of compliance with the policies or procedures may
deteriorate.
PART II. OTHER INFORMATION
Item 1.
Legal
Proceedings
In July
2019, the Company brought suit against News America Marketing
In-Store, L.L.C. (“News America”) in the U.S. District
Court in Minnesota, alleging violations of federal and state
antitrust and tort laws by News America. The complaint alleges that
News America has monopolized the national market for third-party
in-store advertising and promotion products and services through
various wrongful acts designed to harm the Company, its last
significant competitor. The suit seeks, among other relief, an
injunction sufficient to prevent further antitrust injury and an
award of treble damages to be determined at trial for the harm
caused to our Company.
In
August 2019, News America filed an answer and
counterclaim. In October 2019, News America moved for a
judgment on the pleadings. Management believes that the
counterclaim is without merit, and the Company filed a response
brief on November 11, 2019. The Company also moved to dismiss the
counterclaim against us. The Court heard oral arguments from both
parties on January 14, 2020, subsequently denied both motions. On
July 10, 2020 the parties cross-moved for summary judgment on the
counterclaim. Briefing on the motions is complete, and a decision
is pending from the Court.
Discovery
is underway and trial has been scheduled for December 2021. Due to
the early nature of these proceedings, the Company is unable to
determine the likelihood of an unfavorable outcome or estimate any
potential resulting liability at this time.
Such
litigation may be costly and the amount of legal expense that will
be incurred in connection with the foregoing legal proceedings may
be significant through the remainder of 2020 and
beyond.
Item 1A.
Risk
Factors
Except as noted below, there have been no material changes in our
risk factors from those previously disclosed in Item 1A of Part I
of our Annual Report on Form 10-K for the year ended December 31,
2019 and in Item 1A of Part II of our Quarterly Report on Form 10-Q
for the quarter ended June 30, 2020.
The Negative Effects of the COVID-19 Pandemic on the Markets in
which We Compete and Our Business Will Remain Significant for the
Foreseeable Future
The
COVID-19 pandemic has significantly impacted worldwide economic
conditions and has had a material adverse effect on our operations
and business. The present coronavirus (or COVID-19)
pandemic began to impact our operations late in the first quarter
of 2020 and is likely to continue to affect our business, including
as government authorities impose mandatory closures, work-from-home
orders and social distancing protocols, and seek
voluntary
19
facility
closures or impose other restrictions. While we have been able
to continue to operate, the retail landscape in which our customers
operate has changed substantially, as has our ability to execute
programs due to both limited access to your retailers and reduced
levels of staffing with our execution partners. Our future
bookings for 2020 have been negatively impacted and may continue to
be negatively impacted until the COVID-19 pandemic moderates.
Factors deriving from the COVID-19 response that have or we believe
are likely to continue negatively impact sales and operating
results in the future include, but are not limited to: reduced or
delayed levels of CPG spending; reduced levels of staffing with our
execution partners; limitations on the ability of our employees to
perform their work due to illness or access restrictions caused by
the pandemic or local, state, or federal orders requiring employees
to remain at home; and limitations on the ability of our customers
to pay us on a timely basis. As we cannot predict the duration or
scope of the COVID-19 pandemic, including the severity of any
“second wave” or other additional periods of increased
COVID-19 cases in the areas in which we operate, the anticipated
negative financial impact to our operating results cannot be
reasonably estimated but could be material and last for an extended
period of time.
The Company is a PPP Borrower under the CARES Act.
In
April 2020, the Company obtained the PPP Loan in the principal
amount of $1,054,000. Loan recipients under the PPP can apply for
and be granted forgiveness for all or a portion of the loans
granted under the PPP. Such forgiveness will be subject to approval
by the SBA and the lender and determined, subject to limitations,
based on factors set forth in the CARES Act, including verification
of the use of loan proceeds for payment of payroll costs and
payments of mortgage interest, rent and utilities. In the event the
loan, or any portion thereof, is forgiven, the amount forgiven is
applied to outstanding principal. The terms of any forgiveness may
also be subject to further regulations and guidelines that the SBA
may adopt. If the loan is not forgiven, we will be required to
repay the outstanding principal, along with accrued interest. The
Company is carefully monitoring all qualifying expenses and other
requirements necessary to attain loan forgiveness; however, no
assurance is provided that the Company will ultimately apply for or
obtain forgiveness of the PPP loan in whole or in
part.
The PPP
loan application required the Company to certify, among other
things, that the current economic uncertainty made the PPP loan
request necessary to support our ongoing operations. The SBA, in
consultation with the Department of Treasury, has issued guidance
stating potential barriers to forgiveness of PPP loans issued to
public companies based upon the borrower’s market value and
access to capital markets. We believe that the Company satisfied
all stated criteria for obtaining the PPP Loan, but SBA guidance
and criteria is subject to interpretation and further revision. If
the Company is found to be ineligible for the loan, it could be
subject to significant penalties and required to repay the loan. If
the Company incurs penalties or is denied eligibility for loan
forgiveness, it could result in harm to its business, results of
operation and financial condition.
Item 2.
Unregistered
Sales of Equity Securities and Use of Proceeds
On
April 5, 2018, the Board of Directors authorized the repurchase of
up to $3,000,000 of the Company’s common stock on or before
March 31, 2020. The plan allowed the repurchases to be made in open
market or privately negotiated transactions. The plan did not
obligate the Company to repurchase any particular number of shares
and may be suspended at any time at the Company’s discretion.
During the three months ended September 30, 2020, there was no
share repurchase activity.
Item 3.
Defaults
upon Senior Securities
None.
Item 4.
Mine
Safety Disclosures
Not
applicable.
Item 5.
Other
Information
None.
20
Item 6.
Exhibits
Unless
otherwise indicated, all documents incorporated herein by reference
to a document filed with the SEC pursuant to the Exchange Act are
located under SEC file number 001-13471.
Exhibit
Number
|
|
Description
|
|
Method
of Filing
|
|
|
|
|
|
|
Composite
Articles of Incorporation of Registrant, as amended through
July 31, 2008 (incorporated by reference to Exhibit 3.1
to annual report on Form 10-K for the year ended December 31,
2015)
|
|
Incorporated
by Reference
|
|
|
|
|
|
|
|
Composite
Bylaws of Registrant, as amended through December 5, 2015
(incorporated by reference to Exhibit 3.2 to annual report on
Form 10-K for the year ended December 31, 2015)
|
|
Incorporated
by Reference
|
|
|
|
|
|
|
|
Promissory
Note with Alerus Financial, N.A., dated April 22, 2020
(incorporated by reference to Exhibit 10.1 to current report on
Form 8-K filed April 28, 2020)
|
|
Incorporated
by Reference
|
|
|
|
|
|
|
|
Certification
of Principal Executive Officer
|
|
Filed
Electronically
|
|
|
|
|
|
|
|
Certification
of Principal Financial and Accounting Officer
|
|
Filed
Electronically
|
|
|
|
|
|
|
|
Section
1350 Certification
|
|
Furnished
Electronically
|
|
|
|
|
|
|
101
|
|
The
following materials from Insignia Systems, Inc.’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2020,
formatted in XBRL (extensible Business Reporting Language): (i)
Condensed Balance Sheets; (ii) Condensed Statements of Operations;
(iii) Condensed Statements of Shareholders’ Equity; (iv)
Condensed Statements of Cash Flows; and (v) Notes to Financial
Statements.
|
|
Filed
Electronically
|
21
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.
|
INSIGNIA
SYSTEMS, INC.
|
|
|
(Registrant)
|
|
|
|
|
Dated:
November 12, 2020
|
/s/
Kristine A. Glancy
|
|
|
Kristine
A. Glancy
|
|
|
President
and Chief Executive Officer
|
|
|
(on
behalf of registrant)
|
|
|
|
|
Dated: November
12, 2020
|
/s/
Jeffrey A. Jagerson
|
|
|
Jeffrey
A. Jagerson
|
|
|
Chief
Financial Officer and Treasurer
|
|
|
(principal
financial and accounting officer)
|
|
19