MEDIFAST INC - Quarter Report: 2010 June (Form 10-Q)

Unassociated Document

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2010

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 0-23016

MEDIFAST, INC.

(Exact name of registrant as specified in its charter)

Delaware		13-3714405
(State or other jurisdiction of organization)		(I.R.S. employer Identification no.)

11445 Cronhill Drive

Owings Mills, MD 21117

Telephone Number (410) 581-8042

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x No ¨

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ¨ Accelerated filer x Non-accelerated filer ¨

Indicate by checkmark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes ¨ No x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class		Outstanding at August 9, 2010
Common stock, $.001 par value per share		15,419,601 shares

Medifast, Inc.

Index

Part I - Financial Information:

Item 1 – Financial Statements

Condensed Consolidated Balance Sheets as of June 30, 2010 (unaudited) and December 31, 2009 (audited)		3

Condensed Consolidated Statements of Income (unaudited) for the Three and Six months Ended June 30, 2010 and 2009		4

Condensed Consolidated Statements of Changes in Stockholders’ Equity (unaudited) for the Six months Ended June 30,2010		5

Condensed Consolidated Statements of Cash Flows (unaudited) for the Six months Ended June 30, 2010 and 2009		6

Notes to Unaudited Condensed Consolidated Financial Statements		7

Item 2 - Management’s Discussion and Analysis of Financial Condition And Results of Operations		14

Item 3 – Quantitative and Qualitative Disclosures about Market Risk		24

Item 4 – Controls and Procedures		24

Part II - Other Information:

Item 1 – Legal Proceedings		25

Item 1A – Risk Factors		25

Item 5 – Other Information		25

Item 6 - Exhibits		27

Part I. Financial Information

Item 1. Financial Statements

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

	(Unaudited)			(Audited)
	June 30, 2010			December 31, 2009

ASSETS
Current assets
Cash and cash equivalents	$	24,243,000		$	10,604,000
Accounts receivable-net of allowance for sales returns and doubtful accounts of $230,000 and $100,000 respectively		1,004,000			676,000
Inventory		15,122,000			11,232,000
Investment securities		6,908,000			5,699,000
Deferred compensation		-			641,000
Income taxes - prepaid		2,315,000			2,211,000
Prepaid expenses and other current assets		1,924,000			3,123,000
Note receivable - current		46,000			46,000
Deferred tax asset		133,000			100,000
Total current assets		51,695,000			34,332,000

Property, plant and equipment - net		26,138,000			23,237,000
Trademarks and intangibles - net		3,526,000			4,104,000
Note receivable, net of current assets		110,000			112,000
Other assets		245,000			379,000

TOTAL ASSETS	$	81,714,000		$	62,164,000

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
Accounts payable and accrued expenses		12,656,000			4,967,000
Income taxes payable		-			22,000
Current maturities of long-term debt		796,000			796,000
Total current liabilities		13,452,000			5,785,000

Other liabilities
Long-term debt, net of current portion		5,046,000			5,444,000
Deferred tax liability		1,366,000			1,360,000
Total liabilities		19,864,000			12,589,000

Stockholders' Equity:
Preferred stock, $.001 par value (1,500,000 authorized, no shares issued and outstanding)		-			-
Common stock; par value $.001 per share; 20,000,000 shares authorized;
15,419,601 issued and 15,050,693 outstanding at 6/30/10 and 15,398,941 issued and 15,031,103 shares outstanding at 12/31/09		16,000			16,000
Additional paid-in capital		30,523,000			28,456,000
Accumulated other comprehensive income (loss)		(36,000	)		159,000
Retained earnings		34,702,000			24,264,000
Less: cost of 368,908 and 367,838 shares of common stock in treasury		(3,355,000	)		(3,320,000	)
Total stockholders' equity		61,850,000			49,575,000

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$	81,714,000		$	62,164,000

See notes to condensed consolidated financial statements

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(Unaudited)

	Three Months Ended June 30,						Six Months Ended June 30,
	2010			2009			2010			2009

Revenue	$	66,660,000		$	41,721,000		$	127,245,000		$	76,326,000
Cost of sales		17,194,000			10,908,000			32,011,000			19,888,000
Gross Profit		49,466,000			30,813,000			95,234,000			56,438,000

Selling, general, and administration		40,210,000			26,025,000			77,777,000			47,635,000

Income from operations		9,256,000			4,788,000			17,457,000			8,803,000

Other income/(expense)
Interest income/ (expense), net		44,000			3,000			71,000			(1,000	)
Other expense		(96,000	)		(32,000	)		(110,000	)		(67,000	)
		(52,000	)		(29,000	)		(39,000	)		(68,000	)

Income before provision for income taxes		9,204,000			4,759,000			17,418,000			8,735,000
Provision for income taxes		(3,666,000	)		(1,760,000	)		(6,979,000	)		(3,251,000	)

Net income	$	5,538,000		$	2,999,000		$	10,439,000		$	5,484,000

Basic earnings per share	$	0.40		$	0.22		$	0.75		$	0.41
Diluted earnings per share	$	0.38		$	0.20		$	0.71		$	0.37

Weighted average shares outstanding -
Basic		14,014,744			13,417,667			13,970,333			13,277,293
Diluted		14,742,033			15,039,547			14,666,398			14,899,173

See notes to condensed consolidated financial statements.

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY AND ACCUMULATED OTHER COMPREHENSIVE INCOME

(Unaudited)

			Par Value		Additional				Accumulated
	Number		$0.001		Paid-In		Retained		other comp			Treasury
	of Shares		Amount		Capital		Earnings		income/(loss)			Stock			Total
Balance, December 31, 2009		15,398,941	$	16,000	$	28,456,000	$	24,263,000	$	159,000		$	(3,320,000	)	$	49,574,000

Share-based compensation to executives and directors						1,219,000										1,219,000
Shares issued		10,660		200		50,000										50,200
Exercise of stock options		10,000		100		34,000										34,100
Purchase of treasury stock													(35,000	)		(35,000	)
Adjustment for stock compensation tax benefit						764,000										764,000
Net change in unrealized gain on investments, net of taxes										(195,000	)					(195,000	)
Net income								10,439,000								10,439,000
Balance, June 30, 2010		15,419,601	$	16,300	$	30,523,000	$	34,702,000	$	(36,000	)	$	(3,355,000	)	$	61,850,300

See notes to condensed consolidated financial statements

MEDIFAST, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	Six Months Ended June 30,
	2010			2009
Cash flows from operating activities:
Net income	$	10,439,000		$	5,484,000
Adjustments to reconcile net income to net cash provided by operating activities
Depreciation and amortization	$	2,817,000		$	2,536,000
Realized loss (gain) on investment securities		15,000			67,000
Common stock issued for services		50,000			122,000
Vesting of share-based compensation		1,219,000			1,119,000
Deferred income taxes		(5,000	)		(220,000	)
Changes in assets and liabilities which provided (used) cash:
Accounts receivable		(328,000	)		(134,000	)
Inventory		(3,890,000	)		2,668,000
Prepaid expenses & other current assets		1,200,000			312,000
Deferred compensation		577,000			(4,000	)
Other assets		134,000			(2,000	)
Income taxes		(127,000	)		(646,000	)
Accounts payable and accrued expenses		7,688,000			582,000
Net cash provided by operating activities		19,789,000			11,884,000
Cash Flow from Investing Activities:
Purchase of investment securities		(1,378,000	)		(127,000	)
Purchase of property and equipment		(5,139,000	)		(1,857,000	)
Net cash (used in) investing activities		(6,517,000	)		(1,984,000	)
Cash Flow from Financing Activities:
Repayment of long-term debt, net		(398,000	)		(128,000	)
Increase in line of credit		-			(471,000	)
Decrease in note receivable		2,000			68,000
Excess tax benefits from share-based payment arrangements		764,000			-
Proceeds from issuance of common stock		34,000			-
Purchase of treasury stock		(35,000	)		(102,000	)
Net cash provided by (used in) financing activities		367,000			(633,000	)
NET INCREASE IN CASH AND CASH EQUIVALENTS		13,639,000			9,267,000

Cash and cash equivalents - beginning of the period		10,604,000			973,000
Cash and cash equivalents - end of period	$	24,243,000		$	10,240,000
Supplemental disclosure of cash flow information:
Interest paid	$	55,000		$	37,000
Income taxes	$	5,304,000		$	4,132,000

See notes to condensed consolidated financial statements

Medifast, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

General

Basis of Presentation

The condensed unaudited interim consolidated financial statements included herein have been prepared, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. The condensed consolidated financial statements and notes are presented as permitted on Form 10-Q and do not contain information included in the Company’s annual statements and notes. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to make the information presented not misleading.

The results for the three and six months ended June 30, 2010 are not necessarily indicative of the results to be expected for the year ending December 31, 2010 or any other portions thereof. Certain information in footnote disclosures normally included in annual financial statements has been condensed or omitted for the interim periods presented in accordance with the rules and regulations of the Securities and Exchange Commission (the “SEC”) for interim consolidated financial statements.

These financial statements do not contain all of the information and footnotes required by generally accepted accounting principles for complete financial statements. However, in the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair presentation of the financial position and results of operations have been included.

The consolidated balance sheet as of December 31, 2009 is derived from the audited financial statements included in the Company’s Annual Report in Form 10-K filed with the Securities and Exchange Commission for the year ended December 31, 2009 (the “2009 form 10-K), which should be read in conjunction with these consolidated financial statements.

Presentation of Financial Statements

The Company’s condensed consolidated financial statements include the accounts of Medifast, Inc. and its wholly-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated.

Recent Accounting Pronouncements

In January 2010, the FASB issued new guidance that expands and clarifies existing disclosures about fair value measurements. The guidance requires the gross presentation of activity within the Level 3 fair value measurement roll forward and details of transfers in and out of Level 1 and 2 fair value measurements. In addition, companies will be required to disclose quantitative information about the inputs used in determining fair values. These standards were adopted in the first quarter of 2010. The adoption had no impact on the Company’s consolidated financial position or results

Revenue Recognition

Revenue is recognized net of discounts, rebates, promotional adjustments, price adjustments, and estimated returns and upon transfer of title and risk to the customer which occurs at shipping (F.O.B. terms).Upon shipment, the Company has no further performance obligations and collection is reasonably assured as the majority of sales are paid for prior to shipping.

Revenue from product sales includes amounts billed for shipping and handling. Revenue from shipping and handling charges was $3.5 million and $1.0 million for the three months ended June 30, 2010 and 2009 respectively. Revenue from shipping and handling charges was $5.7 million and $1.9 million for the six months ended June 30, 2010 and 2009 respectively. Shipping-related costs are included in cost of goods sold in the accompanying consolidated statements of operations.

Inventories

Inventories consist principally of finished packaged foods, packaging and raw materials held in either the Company’s manufacturing facility or distribution warehouse. Inventory is stated at the lower of cost or market, utilizing the first-in, first-out method.

Inventory consist of the following at June 30, 2010 and December 31, 2009

	2010		2009
Raw Materials	$	5,775,000	$	3,900,000
Packaging		3,243,000		2,628,000
Finished Goods		6,104,000		4,704,000

	$	15,122,000	$	11,232,000

Intangible Assets

The Company has acquired other intangible assets, which include: customer lists, trademarks, patents, and copyrights. The customer lists are being amortized over a period ranging between 5 and 7 years based on management’s best estimate of the expected benefits to be consumed or otherwise used up. The costs of patents and copyrights with finite lives are amortized over 5 and 7 years based on their estimated useful life, while trademarks representing brands with an infinite life, and are carried at cost and tested annually for impairment as outlined below. Infinite life intangible assets are tested annually for impairment in the fourth quarter, and are tested for impairment more frequently if events and circumstances indicate that the asset might be impaired. An impairment loss is recognized to the extent that the carrying amount exceeds the asset’s fair value. The Company assesses the recoverability of its intangible assets by comparing the projected undiscounted net cash flows associated with the related asset, over their remaining lives, in comparison to their respective carrying amounts. Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets.

	As of June 30, 2010				As of December 31, 2009
	Gross Carrying		Accumulated		Gross Carrying		Accumulated
	Amount		Amortization		Amount		Amortization

Customer lists	$	8,567,000	$	6,544,000	$	8,567,000	$	6,086,000
Non-compete agreements	$	840,000	$	840,000	$	840,000	$	840,000
Trademarks, patents, and copyrights finite life		1,622,000		1,046,000		1,622,000		926,000
infinite life		927,000		-		927,000		-
Total	$	11,956,000	$	8,430,000	$	11,956,000	$	7,852,000

Amortization expense for the three and six months ended June 30, 2010 and 2009 was as follows:

	Three months ended June 30,				Six months ended June 30,
	2010		2009		2010		2009
Customer lists	$	229,000	$	365,000	$	458,000	$	730,000
Trademarks and patents		60,000		60,000		120,000		120,000

Total Trademarks and Intangibles	$	289,000	$	425,000	$	578,000	$	850,000

Amortization expense is included in selling, general and administrative expenses.

Earnings per Share

Basic earnings per share (“EPS”) computations are calculated utilizing the weighted average number of common shares outstanding during the periods presented. Diluted EPS is calculated utilizing the weighted average number of common shares outstanding adjusted for the effect of dilutive common stock equivalents.

The following table sets forth the computation of basic and diluted EPS for the six months ended June 30:

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2010		2009		2010		2009
Numerator:
Net income	$	5,538,000	$	2,999,000	$	10,439,000	$	5,484,000

Denominator:
Weighted average shares of common stock outstanding		14,014,744		13,417,667		13,970,333		13,277,293
Effect of dilutive common stock equivalents		727,289		1,621,880		696,065		1,621,880

Weighted average diluted common shares outstanding		14,742,033		15,039,547		14,666,398		14,899,173

EPS
Basic	$	0.40	$	0.22	$	0.75	$	0.41
Diluted	$	0.38	$	0.20	$	0.71	$	0.37

Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.

Deferred Compensation Plan

We maintain a non-qualified deferred compensation plan for Senior Executive management. Currently, Bradley MacDonald is the only participant in the plan. Under the deferred compensation plan that became effective in 2003, executive officers of the Company may defer a portion of their salary and bonus (performance-based compensation) annually. A participant may elect to receive distributions of the accrued deferred compensation in a lump sum or in installments upon retirement.

The participating executive officer may request that the deferred amounts be allocated among several available investment options established and offered by the Company. These investment options provide market rates of return and are not subsidized by the Company. The benefit payable under the plan at any time to a participant following termination of employment is equal to the applicable deferred amounts, plus or minus any earnings or losses attributable to the investment of such deferred amounts. The Company has established a trust for the benefit of participants in the deferred compensation plan. Pursuant to the terms of the trust, as soon as possible after any deferred amounts have been withheld from a plan participant, the Company will contribute such deferred amounts to the trust to be held for the benefit of the participant in accordance with the terms of the plan and the trust.

Retirement payouts under the plan upon an executive officer’s retirement from the Company are payable either in a lump-sum payment or in annual installments over a period of up to ten years. Upon death, disability or termination of employment, all amounts shall be paid in a lump-sum payment as soon as administratively feasible.

10.

Fair Value Measurements

As of January 1, 2009, we adopted ASC 820-10 for all non-financial assets and liabilities that are recognized or disclosed at fair value in the financial statements. We had previously adopted ASC 820-10 for all financial assets and liabilities. ASC 820-10 defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities, which are required to be recorded at fair value, we consider the principal or most advantageous market in which we would transact and the market-based risk measurements or assumptions that market participants would use in pricing the asset or liability, such as inherent risk, transfer restrictions, and credit risk.

ASC 820-10 establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The levels of the fair value hierarchy under ASC 820-10 are described below:

Level 1

Valuation is based upon quoted prices for identical instruments traded in active markets.

Level 2

Valuation is based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments that are not active, and model-based valuation techniques for which all significant assumptions are observable in the market.

Level 3

Valuation is generated from model-based techniques that use significant assumptions not observable in the market. These unobservable assumptions reflect our own estimates of assumptions that market participants would use in pricing the asset or liability. Valuation techniques include use of option pricing models, discounted cash flow models and similar techniques.

The Company’s financial instruments include cash and cash equivalents, trade receivables, available-for-sale securities and debt. The carrying amounts of cash and cash equivalents and trade receivables approximate fair value due to their short maturities. The fair value of available for-sale securities are based on quoted market rates. The carrying amount of debt approximates fair value due to the variable rate associated with the debt.

The following table represents the fair value hierarchy for those financial assets and liabilities measured at fair value on a recurring basis as of June 30, 2010:

	Level I		Level II		Level III		Total
Investment securities	$	6,908,000		-		-	$	6,908,000
Cash equivalents		24,243,000		-		-		24,243,000
Total Assets	$	31,151,000	$	-	$	-	$	31,151,000
Liabilities				5,842,000		-		5,842,000
Total Liabilities	$	-		5,842,000	$	-	$	5,842,000

The Company implemented ASC 820-10 10 (formerly FSP 157-2, “Effective Date of FASB Statement No. 157”), for our nonfinancial assets and liabilities that are re-measured at fair value on a non-recurring basis. The adoption for our nonfinancial assets and liabilities that are re-measured at fair value on a non-recurring basis did not impact our financial position or results of operations; however, could have an impact in future periods.

11.

Share Based Compensation

The Company adopted a stock option plan ("Plan"), which as amended, authorizing the grant of incentive and non-incentive options for an aggregate of 1,250,000 shares of the Company's common stock to officers, employees, directors and consultants. Incentive options are to be granted at fair market value. Options are to be exercisable as determined by the compensation committee.

Stock Options

The following summarizes the stock option activity for the six months ended June 30, 2010:

	Shares			Weighted Average Exercise Price

Outstanding at beginning of year		10,000		$	3.83
Options exercised		(10,000	)		3.83
Options forfeited or expired		-			-

Outstanding at June 30, 2010		-		$	-
Options exercisable at June 30, 2010		-		$	-

Restricted Stock

The Company has issued restricted stock to employees and directors generally with terms ranging from three to six years. The fair value is equal to the market price of the Company’s common stock on the date of grant. Expense for restricted stock is amortized ratably over the vesting period. The following table summarizes the restricted stock activity:

	Shares			Weighed-Average Grant Date Fair Value
Unvested at January 1, 2010		1,204,378		$	5.57
Granted		5,000			21.14
Vested		(215,541	)		5.66
Forfeited		-			-
Unvested at June 30, 2010		993,837			5.63

The Company recorded stock compensation expense of $659,000 and $638,000 for the three months ended June 30, 2010 and 2009, respectively.

The Company recorded stock compensation expense of $1.3 million and $1.1 million for the six months ended June 30, 2010 and 2009, respectively. As of June 30, 2010 there was $5.6 million of total unrecognized compensation expense related to unvested share-base compensation arrangements.

12.

Reclassifications

Certain amounts for the three and six months ended June 30, 2009 have been reclassified to conform to the presentation of the June 30, 2010 amounts. The reclassifications have no effect on net income for the three and six months ended June 30, 2010 and 2009.

13.

Business Segments

Operating segments are components of an enterprise about which separate financial information is available that is regularly reviewed by the chief operating decision maker about how to allocate resources and in assessing performance. The Company has two reportable operating segments: Medifast and All Other. The Medifast reporting segment consists of the following distribution channels: Medifast Direct, Take Shape for Life, and Doctors. The All Other reporting segments consist of Medifast Weight Control Centers Corporate and Franchise, and the Company’s parent company operations.

The accounting policies of the segments are the same as those of the Company. The presentation and allocation of assets, liabilities and results of operations may not reflect the actual economic costs of the segments as stand-alone businesses. If a different basis of allocation were utilized, the relative contributions of the segments might differ, but management believes that the relative trends in segments would likely not be impacted..

The following tables present segment information for the three and six months ended June 30, 2010 and 2009:

	Three Months Ended June 30, 2010
	Medifast			All Other			Eliminations	Consolidated

Revenues, net	$	60,559,000		$	6,101,000			$	66,660,000
Cost of Sales		15,839,000			1,355,000				17,194,000
Selling, General and Adminstrative Expenses		34,245,000			4,546,000				38,791,000
Depreciation and Amortization		1,148,000			271,000				1,419,000
Interest (net) and Other		87,000			(35,000	)			52,000
Provision for income taxes		3,666,000			-				3,666,000
Net income (loss)	$	5,574,000		$	(36,000	)		$	5,538,000

Segment Assets	$	58,602,000		$	23,112,000			$	81,714,000

	Three Months Ended June 30, 2009
	Medifast			All Other			Eliminations	Consolidated

Revenues, net	$	37,763,000		$	3,958,000			$	41,721,000
Cost of Sales		10,095,000			813,000				10,908,000
Selling, General and Adminstrative Expenses		21,569,000			3,148,000				24,717,000
Depreciation and Amortization		1,052,000			256,000				1,308,000
Interest (net) and Other		(4,000	)		33,000				29,000
Provision for income taxes		1,760,000			-				1,760,000
Net income (loss)	$	3,291,000		$	(292,000	)		$	2,999,000

Segment Assets	$	40,905,000		$	14,126,000			$	55,031,000

	Six Months Ended June 30, 2010
	Medifast			All Other			Eliminations	Consolidated

Revenues, net	$	115,288,000		$	11,957,000			$	127,245,000
Cost of Sales		29,469,000			2,542,000				32,011,000
Selling, General and Adminstrative Expenses		66,039,000			8,921,000				74,960,000
Depreciation and Amortization		2,242,000			575,000				2,817,000
Interest (net) and Other		98,000			(59,000	)			39,000
Provision for income taxes		6,979,000			-				6,979,000
Net income (loss)	$	10,461,000		$	(22,000	)		$	10,439,000

Segment Assets	$	58,602,000		$	23,112,000			$	81,714,000

	Six Months Ended June 30, 2009
	Medifast			All Other			Eliminations	Consolidated

Revenues, net	$	69,423,000		$	6,903,000			$	76,326,000
Cost of Sales		18,390,000			1,498,000				19,888,000
Selling, General and Adminstrative Expenses		39,313,000			5,786,000				45,099,000
Depreciation and Amortization		2,042,000			494,000				2,536,000
Interest (net) and Other		(4,000	)		72,000				68,000
Provision for income taxes		3,251,000			-				3,251,000
Net income (loss)	$	6,431,000		$	(947,000	)		$	5,484,000

Segment Assets	$	40,905,000		$	14,126,000			$	55,031,000

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Forward Looking Statements: Some of the information presented in this quarterly report constitutes forward-looking statements within the meaning of the private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about management’s expectations for fiscal year 2003 and beyond, are forward-looking statements and involve various risks and uncertainties. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge, there can be no assurance that actual results will not differ materially from the Company’s expectations. The Company cautions investors not to place undue reliance on forward-looking statements which speak only to management’s experience on this data.

The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes appearing elsewhere herein

Background:

The Company is engaged in the production, distribution, and sale of weight management and disease management products and other consumable health and diet products. Medifast, Inc.’s product lines include meal replacements and vitamins. Our products and services are sold to weight loss program participates primarily via the Internet, telephone, and brick and mortar clinics. Our meal food items have accounted for 93% of our revenues for the six months ended June 30, 2010 and 95% of our revenues for the six months ended June 30, 2009. Program sales in our Medifast Weight Control Center channel accounted for 2% of revenues for the first six months of 2010 and 3% for the first six months of 2009. Shipping revenue and other accounted for 4% for the first six months of 2010 and 2% for the first six months of 2009. No other product or service has accounted for more than 1% of consolidated revenue in any of the last three years.

Revenue consists primarily of meal replacement food sales. For the first six months of 2010, revenue increased to $127.2 million as compared to $76.3 million for the first six months of 2009, an increase of $50.9 million or 67%. The Take Shape for Life sales channel accounted for 63% of total revenue, direct response marketing 26%, Medifast Weight Control Centers 10%, and Doctors 1%.

We review and analyze a number of key operating and financial metrics to manage our business, including revenue to spend in the Medifast Direct channel, number of active health coaches and average revenue per health coach per month in the Take Shape for Life channel, and average same store sales improvement for the Medifast Weigh Control Center channel.

In the first six months of 2010 we continued to see very strong growth and improvement in: Take Shape for Life; Direct Marketing and Medifast Weight Control Centers. Take Shape for Life revenue increased 81% to $79.6 million compared with $43.9 million in the first six months of 2009. Growth in revenues for the segment was driven by increased customer product sales as a result of an increase in active health coaches. The number of active health coaches during the first six months of 2010 increased to approximately 8,000 compared with 4,650 during the period a year ago, an increase of 72%. In addition, the average revenue per health coach per month increased from approximately $1,725 for the first six months of 2009 to $1,760 in the first six months of 2010. As the number of active health coaches’ increase, the Company receives additional sales proceeds from product referrals, approximately $1,760 in product referrals per month for the average coach in the first six months of 2010.

The Direct Marketing Sales division sales increased 43% to $33.7 million as compared with $23.5 million in the first six months of 2009, an increase of $10.2 million. Due to a more effective advertising message, more targeted advertising through extensive analytical analysis, and improved call center closing rates, the company experienced a 2.8 to 1 return on advertising spend in the first six months of 2010 as compared to 2.7 to 1 in the first six months of 2009.

The Medifast Weight Control Centers experienced revenue growth of 67% versus the same time period last year. Revenue increased due to the opening of seven new centers throughout 2009, a 28% increase in the same store sales for Centers open for greater than one year, and the launch of the franchise opportunity. The Company is continuing to focus on improved advertising effectiveness, improved closing rates on walk-in sales, as well as the hiring of more experienced clinic personnel

If all of our sales divisions continue to grow, there will be increasing demands on our infrastructure. The increased demands could cause long hold times in the call center as well as delays on our website. In addition, there could be delays in order processing, packaging and shipping. We could run out of a majority of our inventory if product sales growth exceeded our production capacity. In order to mitigate these risks, a key focus for the Company in 2010 and 2011 will be investing in infrastructure to ensure that the Company can support the revenue growth of each of our sales divisions. This initiative includes a new Distribution Center that opened in July 2010 to better service our Midwest to West Coast customers and increase the maximum number of orders the Company can ship daily, new machinery to increase our production capacity to support sales growth, an improved web platform for all our sales divisions, and expansion of an additional call center location to handle additional call volume. There is also risk that our Independent contractor field leaders and health coaches could leave the company for a better opportunity which could result in decreased revenue from Take Shape for Life channel. This risk is offset by the increased revenue per month earned as these same leader health coaches build their organization of health coaches because they have proven to be passionate about helping others and combating the growing obesity epidemic in America at present.

Overview of the Company

Distribution Channels

Take Shape for Life™ - Take Shape for Life is the direct selling division of Medifast. Take Shape for Life is lead by its co-founder, a physician with a background in critical care who has published a book on nutrition and support counseling as has its other co-founder. The network consists of independent contractor health coaches, who are trained to provide coaching and support to clients on Medifast weight loss programs. Health coaches are conduits to give clients the encouragement and mentoring to assist them to successfully reach a healthy weight. Take Shape For Life programs provide a road map to empower the individual to take control of their health through better habits. Take Shape for Life offers the exclusive proprietary BeSlim® philosophy, which encourages long-term weight maintenance for those who follow it. Take Shape for Life also moves beyond the scope of weight loss to teach customers how to achieve optimal health through the balance of body, mind, and finances. Take Shape for Life uses the high quality, medically validated products of Medifast that have been proven safe and effective in clinical studies. The products are high quality because of the ingredients used which are specified to be a certain quality. Health coaches and their clients follow the Habits of Health book and companion workbook written by the Take Shape for Life co-founder as well as The Secret Is Out co-authored by the other Take Shape for Life co-founder, which presents the scientific basis for Medifast diet results as clinically validated, to create a lifelong health optimization program. In addition to the encouragement and support of a health coach, clients of Take Shape for Life are offered a bio-network of support including website information, scheduled program support calls and access to registered dieticians via toll free telephone, email and web chats.

Program entrants are encouraged to consult with their primary care physician and a Take Shape for Life Health Coach to determine the Medifast program that is right for them. Health Coaches are required to become qualified based upon testing of their knowledge on Medifast products and programs. Health Coaches may also become certified by The Health Institute, a proprietary training program developed by Medifast professionals.

Take Shape for Life health coaches earn compensation on product sales by referring clients to their replicated Take Shape for Life website or to the Company’s in-house call center to purchase product. The client purchases all Medifast product directly from the Company which is shipped directly to the client. Our health coaches do not handle payment and are not required to hold inventory for resale to clients. In addition, our health coaches pay the same price for product as their clients. Our health coaches provide coaching and support to their clients throughout the weight loss and weight maintenance process. Most new health coaches are recruited by an existing health coach. The vast majority of our new health coaches started as weight loss clients of a health coach, had success on the Medifast product and program, and become a health coach to help others through the weight loss process and receive a commission on any product sales they refer to the Company. In addition, in the Take Shape for Life network approximately 20% of active health coaches are health care providers.

Take Shape for Life health coaches are independent contractors who are paid compensation on product sales referred to the Company. Health coaches can earn compensation in two ways:

Commissions – The primary way a health coach is compensated is though earning commissions on product sold. Health coaches earn commissions by referring product sales through their own replicated website or through the Company’s in-house call center. The clients of health coaches are responsible to order and pay for product and their order is shipped directly from the Company to their home or designated address. Health coaches are not required to purchase or store product in order to receive a commission. In addition, health coaches do not receive a commission on their product orders for their personal use. The Company pays retail commission on a weekly basis.

Bonuses – health coaches are offered several bonus opportunities, including growth bonus, generation bonus, elite leadership bonus, rolling consistency bonus, client acquisition bonus, and customer assist bonus. The Company pays bonuses on a monthly basis.

It should be noted that our health coaches earn no commission when they recruit a new health coach into the Take Shape for Life network. Fees paid by new health coaches for start-up materials to the Company are sold at cost and no commissions are paid on the start-up materials.

Take Shape for Life is a member of the Direct Selling Association (DSA), a national trade association representing over 200 direct selling companies doing business in the United States. To become a member of the DSA Take Shape for Life, like other active DSA member companies, underwent a comprehensive and rigorous one-year company review by DSA legal staff that included a detailed analysis of its company business plan materials. This review is designed to ensure that a company’s business practices do not contravene DSA’s Code of Ethics. Compliance with the requirements of the Code of Ethics is paramount to become and remain a member in good standing of DSA. Accordingly, membership in DSA by Take Shape for Life demonstrates its commitment to the highest standards of ethics and a pledge not to engage in any deceptive, unlawful, or unethical business practices. Among those Code of Ethics proscriptions are pyramid schemes or endless chain schemes as defined by federal, state, or local laws. Moreover, Take Shape for Life, like other DSA member companies in good standing, has pledged to provide consumers with accurate and truthful information regarding the price, grade, quality, and performance of the products Take Shape for Life markets.

Medifast Direct – In the direct to consumer channel, customers order Medifast product directly through the Company’s website, www.choosemedifast.com, or our in-house call center. The product is shipped directly to the customer’s home. This business is driven by an aggressive multi-media customer acquisition strategy that includes print, radio, web advertising, direct mail and television as well as public relations and social media initiatives. The Medifast Direct division focuses on targeted marketing initiatives and provides customer support through its in-house call center and nutrition support team of registered dieticians to better serve its customers. In addition, Medifast also continues to promote its use of leading web technology featuring customized meal planning and web community components. MyMedifast is a robust online community which provides a library of support articles, support forums, meal planning tools and social media functions,

Medifast Weight Control Centers – The Medifast Weight Control Center is the brick and mortar clinic channel of Medifast located in Texas, Florida and Maryland. In 2009, the Company opened seven new Medifast Weight Control Centers and had a total of twenty – seven locations in operation at year-end. At June 30, 2010 twenty nine corporately owned Centers were in operation. The centers offer a high-touch model including comprehensive Medifast programs for weight loss and maintenance, customized patient counseling, and Inbody TM composition analysis. Medifast Weight Control Centers conduct local advertising including radio, print, television and web initiatives. The centers also benefit from the nationally advertised brand which encourages walk-ins and referrals from other Medifast business channels.

In 2008, the Company began offering the clinic model as a franchise opportunity. The Company currently has franchisee centers located in Alabama, Arizona, California and Minnesota. At June 30, 2010, twenty franchise locations were in operation.

Medifast Physicians –Medifast physicians have implemented the Medifast program within their practice or clinic since 1980. These physicians carry an inventory of Medifast products and resell them to patients. They also provide appropriate medical monitoring, testing, and support for patients on the program. Management estimates that more than 20,000 physicians nationwide have recommended Medifast as a treatment for their overweight patients since 1980, and over an estimated 1 million patients have used its’ products to lose and maintain their weight. Many Medifast physicians prefer not to carry inventory and resell products in their offices and take advantage of the Medifast Direct or the Take Shape for Life program to support their patient base.

The Company offers an additional in-house support program to assist customers that are consulting their primary care physician. Customers have access to registered dieticians that provide program support and advice via a toll free telephone help line, by e-mail and online chats

Critical Accounting Policies and Estimates

Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles. Our significant accounting policies are described in Note 2 of the consolidated financial statements filed on Form 10-K.

The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting period. Management develops, and changes periodically, these estimates and assumptions based on historical experience and on various other factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. Management considers the following accounting estimates to be the most critical in preparing our consolidated financial statements. These critical accounting estimates have been discussed with our audit committee.

Revenue Recognition. . Revenue is recognized net of discounts, rebates, promotional adjustments, price adjustments, and estimated returns and upon transfer of title and risk to the customer which occurs at shipping (F.O.B. terms).Upon shipment, the Company has no further performance obligations and collection is reasonably assured as the majority of sales are paid for prior to shipping.

Impairment of Fixed Assets and Intangible Assets. We continually assess the impairment of long-lived assets whenever events or changes in circumstances indicate that the carrying value of the assets may not be recoverable. Judgments regarding the existence of impairment indicators are based on legal factors, market conditions and our operating performance. Future events could cause us to conclude that impairment indicators exist and the carrying values of fixed and intangible assets may be impaired. Any resulting impairment loss would be limited to the value of net fixed and intangible assets.

Income Taxes. The benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more-likely-than-not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above is reflected as a liability for unrecognized tax benefits in the accompanying balance sheet along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

We evaluated our material tax positions and determined that we did not have any uncertain tax positions requiring recognition of a liability. Our policy is to recognize interest and penalties accrued on uncertain tax positions as part of income tax expense. For the six months ended June 30, 2010 and 2009, no estimated interest or penalties were recognized for the uncertainty of certain tax positions. We file income tax returns in the United States and various states jurisdictions. With few exceptions, we are no longer subject to U.S. federal, state and local income tax examinations by tax authorities for the years before 2007.

Overview of the Three Months Ended June 30, 2010 Compared to Three Months Ended June 30, 2009

	Three Months Ended June 30,
	2010			2009			$ Change			% Change

Revenue	$	66,660,000		$	41,721,000		$	24,939,000			60	%
Cost of sales		17,194,000			10,908,000			6,286,000			58	%
Gross Profit		49,466,000			30,813,000		$	18,653,000			61	%

Selling, general, and administration		40,210,000			26,025,000		$	14,185,000			55	%

Income from operations		9,256,000			4,788,000			4,468,000			93	%

Other income/(expense)
Interest income (expense), net		44,000			3,000		$	41,000			1367	%
Other income/(expense)		(96,000	)		(32,000	)	$	(64,000	)		200	%
		(52,000	)		(29,000	)		(23,000	)		79	%

Income before provision for income taxes		9,204,000			4,759,000		$	4,445,000			93	%
Provision for income tax (expense)		(3,666,000	)		(1,760,000	)		(1,906,000	)		108	%

Net income	$	5,538,000		$	2,999,000		$	2,539,000			85	%

% of revenue

Gross Profit		74.2	%		73.9	%
Selling, general, and administration		60.3	%		62.4	%
Income from Operations		13.9	%		11.5	%

Three Months Ended June 30, 2010 and June 30, 2009

Revenue: Revenue increased to $66.7 million in the second quarter of 2010 compared to $41.7 million in the second quarter of 2009, an increase of $25.0 million or 60%. The Take Shape for Life sales channel accounted for 63% of total revenue; direct marketing channel accounted for 26%, brick and mortar clinics 10%, and doctors 1%. Take Shape for Life sales, which are fueled by increased customer product sales as a result of an increase in active health coaches increased by 71% compared to the second quarter of 2009. As compared to the second quarter of 2009, the Medifast direct marketing sales channel, which is fueled primarily by consumer advertising, increased revenues by approximately 43% year-over year. The Medifast Weight Control Centers increased sales by 60% due to the opening of new corporate and franchise locations and improvement in same store sales.

Take Shape for Life revenue increased 71% to $42.0 million compared with $24.6 million in the comparable quarter of 2009. Growth in revenues for the distribution channel was driven by increased customer product sales as a result of an increase in active health coaches. The number of active health coaches during the second quarter increased to approximately 8,000 compared with 4,650 during the period a year ago, an increase of 72% and up from 7,100 at the close of the first quarter of 2010. In today’s environment where trust and personal recommendations are becoming a more important component in consumer purchasing decisions, the Take Shape for Life model of one-on-one communication continues to excel. Take Shape for Life customers who have utilized the Medifast products and programs and successfully have addressed their body weight and health issues are increasingly choosing to become active health coaches. Becoming a health coach is a business opportunity that has a low cost of start-up and requires no holding of inventory as all orders are shipped to the end consumer. In the current economic environment, many people are looking for supplemental income to assist in paying bills such as the car payment, rent, or mortgage, and becoming a health coach allows for supplemental income in the form of a commission compensation on product sales and supporting the customer needs by providing education on the program and support to customers ordering through Take Shape for Life and most importantly the ability to help others regain their health through the use of clinically proven Medifast products.

The Medifast Direct Response Sales division sales increased 43% to 17.3 million as compared with $12.1 million in the second quarter of 2009, an increase of $5.2 million. Due to a more effective advertising message, more targeted advertising through extensive analytical analysis, and improved call center closing rates the company experienced a 2.8 to 1 return on advertising spend during the second quarter of 2010 as compared to a 2.7 to 1 return in the second quarter of 2009. The Company spent approximately $6.2 million on direct response advertising in the second quarter of 2010, an increase of 38% from the second quarter of 2009.

The Medifast Weight Control Centers, which represent approximately 10% of the Company’s overall revenues, are currently operating in twenty nine corporate locations in Austin, Dallas, Houston, Orlando and Baltimore, and twenty franchise centers. In the second quarter of 2010, the Company experienced revenue growth of 60% versus the same time period last year. In the second quarter of 2010, same store sales increased by 25% for corporate Centers open greater than one year. In the second quarter of 2010, the Company opened two additional corporately owned centers in the Baltimore, MD. market. In the third and fourth quarter of 2010, the Company plans on opening eleven to thirteen additional corporately owned clinics in existing markets.

Overall, selling, general and administrative expenses increased by $14.2 million as compared to the second quarter of 2009. As a percentage of sales, selling, general and administrative expenses decreased to 60.3% versus 62.4% in the second quarter of 2009, which lead to a 90% increase in diluted earnings per share in the second quarter of 2010 versus prior year. Take Shape for Life commission expense, which is completely variable based upon product sales, increased by approximately $7.8 million as the Company showed sales growth of 71% as compared to the second quarter of 2009. Take Shape for Life health coaches are independent contractors that are paid commissions on product sales referred to the Company. Health coaches earn commissions by referring product sales through their own replicated website or through the Company’s in-house call center. The clients of health coaches are responsible for order and payment of product and their order is shipped directly to their home or designated address. Health coaches are not required to purchase product in order to receive a commission. In addition, health coaches do not receive a commission on their personal product orders Salaries and benefits increased by approximately $3.0 million in the second quarter of 2010 as compared to last year. The increase includes the hiring of additional expertise in critical areas such as Take Shape for Life and the Medifast Weight Control Centers in the second half of 2009 which have greatly impacted revenue growth in 2010. Areas that also experienced additional staffing due to the 60% sales growth in the second quarter of 2010 include manufacturing, distribution, call center, and IT. Sales and marketing expense increased by $1.5 million in the second quarter of 2010 as compared to prior year. Communication expense remained flat and other expenses increased by $500,000 which included items such as depreciation, amortization, credit card processing fees, charitable contributions, and property taxes. Operating expenses increased by $400,000 which primarily resulted from additional printing expense for our direct to consumer postcard mailings, printed materials included in each product shipment, as well as maintenance, repairs, and supplies for our manufacturing and distribution facilities. Office expense increased by $900,000 and stock compensation expense increased by $20,000 as additional restricted shares were issued to key executives and Board members.

Income taxes: In the second quarter of 2010, the Company recorded $3.7 million in income tax expense, which represents an annual effective rate of 40.0%. For the second quarter of 2009, we recorded income tax expense of $1.8 million which reflected an estimated annual effective tax rate of 37.0%.

Net income: Net income was approximately $5.5 million for the second quarter of 2010 as compared to approximately $3.0 million for the second quarter of 2009, an increase of 83.3%. Pre-tax profit as a percent of sales increased to 13.9% in the second quarter of 2010 as compared to 11.5% in 2009. The improved profitability in the second quarter of 2010 is due to sales growth in the Take Shape for Life division, Medifast Weight Control Centers, and Direct Response sales channels as well as improved advertising effectiveness in the Medifast Direct Marketing sales channel, gross margin improvement as well as leveraging the fixed costs associated with our vertically-integrated support structure.

Overview of the Six Months Ended June 30, 2010 Compared to Six Months Ended June 30, 2009

	Six Months Ended June 30,
	2010			2009			$ Change			% Change

Revenue	$	127,245,000		$	76,326,000		$	50,919,000			67	%
Cost of sales		32,011,000			19,888,000			12,123,000			61	%
Gross Profit		95,234,000			56,438,000		$	38,796,000			69	%

Selling, general, and administration		77,777,000			47,635,000		$	30,142,000			63	%

Income from operations		17,457,000			8,803,000			8,654,000			98	%

Other income/(expense)
Interest income (expense), net		71,000			(1,000	)	$	72,000			-7200	%
Other income/(expense)		(110,000	)		(67,000	)	$	(43,000	)		64	%
		(39,000	)		(68,000	)		29,000			-43	%

Income before provision for income taxes		17,418,000			8,735,000		$	8,683,000			99	%
Provision for income tax (expense)		(6,979,000	)		(3,251,000	)		(3,728,000	)		115	%

Net income	$	10,439,000		$	5,484,000		$	4,955,000			90	%

% of revenue

Gross Profit		74.8	%		73.9	%
Selling, general, and administration		61.1	%		62.4	%
Income from Operations		13.7	%		11.5	%

Revenue.

Revenue: Revenue increased to $127.2 million for the first six months of 2010 compared to $76.3 million for the first six months of 2009, an increase of $50.9 million or 67%. The Take Shape for Life sales channel accounted for 63% of total revenue, direct marketing channel accounted for 26%, brick and mortar clinics 10%, and doctors 1%. Take Shape for Life sales, which are fueled by increased customer product sales as a result of an increase in active health coaches increased by 81% compared to the first six months of 2009. As compared to the first six months of 2009, the Medifast direct marketing sales channel, which is fueled primarily by consumer advertising, increased revenues by approximately 43% year-over year. The Medifast Weight Control Centers increased sales by 67% due to the opening of new corporate and franchise locations and improvement in same store sales.

Take Shape for Life revenue increased 81% to $79.6 million compared with $43.9 million in the first six months of 2009. Growth in revenues for the distribution channel was driven by increased customer product sales as a result of an increase in active health coaches. The number of active health coaches during the second quarter increased to approximately 8,000 compared with 4,650 during the period a year ago, an increase of 72% and up from 7,100 at the close of the first quarter of 2010. In addition, the average revenue per health coach per month increased from approximately $1,725 for the first six months of 2009 to $1,760 in the first six months of 2010. As the number of active health coaches increase, the Company receives additional sales proceeds from product referrals, approximately $1,760 in product referrals per month for the average coach in the first six months of 2010.

The Medifast Direct Marketing Sales division sales increased 43% to $33.7 million as compared with $23.5 million in the first six months of 2009, an increase of $10.2 million. Due to a more effective advertising message, more targeted advertising through extensive analytical analysis, and improved call center closing rates, the company experienced a 2.8 to 1 return on advertising spend in the first six months of 2010 as compared to 2.7 to 1 in the first six months of 2009. The Company spent approximately $12 million on direct response advertising in the first six months of 2010, an increase of 36% from prior year.

The Medifast Weight Control Centers, which represent approximately 10% of the Company’s overall revenues, are currently operating in twenty nine corporate locations in Austin, Dallas, Houston, Orlando, and Baltimore, and twenty franchise locations. In the first six months of 2010, the Company experienced revenue growth of 67% versus the same time period last year. In the first six months of 2010, same store sales increased by 28% for corporate Centers open greater than one year. The Company opened three additional corporately owned centers in the first six months of 2010. Two additional corporately owned centers in the Baltimore, MD. market and one in the Texas market. In the third and fourth quarter of 2010, the Company plans on opening eleven to thirteen additional corporately owned clinics in existing markets.

Overall, selling, general and administrative expenses increased by $30.1 million as compared to the first six months of 2009. As a percentage of sales, selling, general and administrative expenses decreased to 61.1% versus 62.4% in the first six months of 2009, which lead to a 92% increase in diluted earnings per share in the first six months of 2010 versus prior year. Take Shape for Life commission expense, which is completely variable based upon product revenue, increased by approximately $16.2 million as the Company showed sales growth of 72% as compared to the first six months of 2009. Take Shape for Life health coaches are independent contractors that are paid commissions on product sales referred to the Company. Health coaches earn commissions by referring product sales through their own replicated website or through the Company’s in-house call center. The clients of health coaches are responsible for order and payment of product and their order is shipped directly to their home or designated address. Health coaches are not required to purchase product in order to receive a commission. In addition, health coaches do not receive a commission on their personal product orders Salaries and benefits increased by approximately $5.9 million in the first six months of 2010 as compared to last year. The increase includes the hiring of additional expertise in critical areas such as Take Shape for Life and the Medifast Weight Control Centers in the second half of 2009 which have greatly impacted revenue growth in 2010. Areas that also experienced additional staffing due to the 67% sales growth include manufacturing, distribution, call center, and IT. Sales and marketing expenses increased by $3.7 million as compared to prior year, primarily due to the $3.2 million increase in direct response advertising. Communication expense increased by $100,000 and other expenses increased by $1.1 million which included items such as depreciation, amortization, credit card processing fees, charitable contributions, and property taxes. Operating expenses increased by $800,000 which primarily resulted from additional printing expense for our direct to consumer postcard mailings, printed materials included in each product shipment, as well as maintenance, repairs, and supplies for our manufacturing and distribution facilities. Office expense increased by $1,550,000 and stock compensation expense increased by $199,000 as additional restricted shares were issued to key executives and Board members in the third and fourth quarters of 2009, as well as the second quarter of 2010 that will be vesting over a five year term.

Costs and Expenses: Cost of revenue increased $12.1 million to $32.0 million for the first six months of 2010 from $19.9 million for the first six months of 2009. As a percentage of sales, gross margin increased to 74.9% from 74.1% in the six months of 2009. We do not consider the change in our cost of sales as a percentage of net sales for the six month period ended June 30, 2010 to be a particularly meaningful change and attribute it to our fixed cost of manufacturing being spread over a greater number of units sold. The result is a fairly constant cost of sales and overall cost per unit produced and sold from one six month period to the next.

Income taxes: In the first six months of 2010, the Company recorded $7.0 million in income tax expense, which represents an annual effective rate of 40.0%. For the first six months of 2009, we recorded income tax expense of $3.2 million which reflected an estimated annual effective tax rate of 37.2%.

Net income: Net income was approximately $10.4 million for the first six months of 2010 as compared to approximately $5.5 million for the first six months of 2009, an increase of 90.3%. Pre-tax profit as a percent of sales increased to 13.7% in the first six months of 2010 as compared to 11.4% in 2009. The improved profitability in the first six months of 2010 is due to sales growth in the Take Shape for Life division, Medifast Weight Control Centers, and Direct Response sales channels as well as improved advertising effectiveness in the Medifast Direct Marketing sales channel, gross margin improvement as well as leveraging the fixed costs associated with our vertically-integrated support structure.

SEGMENT RESULTS OF OPERATIONS

	Net Sales by Segment for the Three Months Ended June 30,

	2010					2009
Segments	Sales		% of Total			Sales		% of Total

Medifast	$	60,559,000		91	%	$	37,776,000		91	%
All Other		6,101,000		9	%		3,945,000		9	%
Total Sales	$	66,660,000		100	%	$	41,721,000		100	%

	Net Sales by Segment for the Six Months Ended June 30,

	2010					2009
Segments	Sales		% of Total			Sales		% of Total

Medifast	$	115,288,000		91	%	$	69,422,000		91	%
All Other		11,957,000		9	%		6,904,000		9	%
Total Sales	$	127,245,000		100	%	$	76,326,000		100	%

Three Months Ended June 30, 2010 and June 30, 2009

Medifast Segment: The Medifast reporting segment consists of the sales of Medifast Direct, Take Shape for Life, and Doctors. As this represents the majority of our business this is referenced to the “Overview of the Three Months Ended June 30, 2010 compared to the Three Months Ended June 30, 2010” above.

All Other Segment: The All Other reporting segment consists of the sales of Medifast Weight Control Centers and Medifast Weight Control Franchise Centers. Sales increased by $2,156,000 year-over year for the three month period ended June 30, 2010. Sales increased in the Medifast Weight Control Centers and Franchise Centers due to the opening of five new corporate centers and nine new franchise centers. The Company is continuing to focus on improved advertising effectiveness, improved closing rates on walk-in sales, as well as the hiring of more experienced clinic operators to manage the clinics, and improved efficiencies in operation of the clinics. In the second quarter of 2010, the Company opened two additional corporately owned centers in the Baltimore, MD market. In the third and fourth quarter of 2010, the Company plans on opening eleven to thirteen additional corporately clinics in existing markets. The Company now has twenty nine corporately owned clinics, compared to twenty four clinics in operation at the end of the second quarter of 2009. The Company also has twenty franchisee centers in operation.

Six Months Ended June 30, 2010 and June 30, 2009

Medifast Segment: The Medifast reporting segment consists of the sales of Medifast Direct, Take Shape for Life, and Doctors. As this represents the majority of our business this is referenced to the “Overview of the Six Months Ended June 30, 2010 compared to the Three Months Ended June 30, 2010” above.

All Other Segment: The All Other reporting segment consists of the sales of Medifast Weight Control Centers and Medifast Weight Control Franchise Centers. Sales increased by $5,054,000 year-over year for the six month period ended June 30, 2010. Sales increased in the Medifast Weight Control Centers and Franchise Centers due to the opening of five new corporate centers and nine new franchise centers. The Company is continuing to focus on improved advertising effectiveness, improved closing rates on walk-in sales, as well as the hiring of more experienced clinic operators to manage the clinics, and improved efficiencies in operation of the clinics. In the second quarter of 2010, the Company opened two additional corporately owned centers in the Baltimore, MD market. In the third and fourth quarter of 2010, the Company plans on opening eleven to thirteen additional corporately clinics in existing markets. The Company now has twenty nine corporately owned clinics, compared to twenty four clinics in operation at the end of the second quarter of 2009. The Company also has twenty franchisee centers in operation, compared to eleven at June 30, 2009.

	Net Profit by Segment for the Three Months Ended June 30,

	2010						2009
Segments	Profit			% of Total			Profit			% of Total

Medifast	$	5,574,000			101	%	$	3,305,000			110	%
All Other		(36,000	)		-1	%		(306,000	)		-10	%
Total Net Profit	$	5,538,000			100	%	$	2,999,000			100	%

	Net Profit by Segment for the Six Months Ended June 30,

	2010						2009
Segments	Profit			% of Total			Profit			% of Total

Medifast	$	10,462,000			100	%	$	6,431,000			117	%
All Other		(23,000	)		0	%		(947,000	)		-17	%
Total Net Profit	$	10,439,000			100	%	$	5,484,000			100	%

Three Months Ended June 30, 2010 and June 30, 2009

Medifast Segment: The Medifast reporting segment consists of the profits of Medifast Direct, Take Shape for Life, and Doctors. As this represents the majority of our business this is referenced to the “Overview of the Three Months Ended June 30, 2010 compared to the Three Months Ended June 30, 2010” above. See footnote 16, “Business Segments” for a detailed breakout of expenses.

All Other Segment: The All Other reporting segment consists of the profit or loss of Medifast Weight Control Centers, Medifast Weight Control Franchise Centers, and corporate expenses related to the parent company operations. For the three months ended June 30, 2010, the loss in the All Other segment increased improved to a loss of $36,000, from a loss of $306,000 in the second quarter of 2009. The Medifast Weight Control Centers and Franchise Centers showed an increase in net profitability year-over-year of $690,000. The increase in profitability was due to opening of six new corporately owned centers in 2009, and opening eight new franchise centers in 2009. The increase in the total number of corporate clinics to twenty nine, twenty operating franchise centers, and improvements in same store sales year-over-year led to additional sales and profitability. Medifast Corporate expenses increased by $420,000 year-over-year. Corporate expenses include items such as auditors’ fees, attorney’s fees, stock compensation expense and corporate governance related to NYSE, Sarbanes Oxley, and SEC regulations. See footnote 13, “Business Segments” for a detailed breakout of expenses.

Six Months Ended June 30, 2010 and June 30, 2009

Medifast Segment: The Medifast reporting segment consists of the profits of Medifast Direct, Take Shape for Life, and Doctors. As this represents the majority of our business this is referenced to the “Overview of the Six Months Ended June 30, 2010 compared to the Three Months Ended June 30, 2010” above. See footnote 14, “Business Segments” for a detailed breakout of expenses.

All Other Segment: The All Other reporting segment consists of the profit or loss of Medifast Weight Control Centers, Medifast Weight Control Franchise Centers, and corporate expenses related to the parent company operations. For the first six months of 2010, the loss in the All Other segment increased improved to a loss of $23,000, from a loss of $947,000 in the first six months of 2009. The Medifast Weight Control Centers and Franchise Centers showed an increase in net profitability year-over-year of $1,812,000. The increase in profitability was due to opening of six new corporately owned centers in 2009, and opening eight new franchise centers in 2009. The increase in the total number of corporate clinics to twenty nine, twenty operating franchise centers, and improvements in same store sales year-over-year led to additional sales and profitability. Medifast Corporate expenses increased by $888,000 year-over-year. Corporate expenses include items such as auditors’ fees, attorney’s fees, stock compensation expense and corporate governance related to NYSE, Sarbanes Oxley, and SEC regulations. See footnote 13, “Business Segments” for a detailed breakout of expenses.

Seasonality

The Company's weight management products and programs have historically been subject to seasonality. Traditionally the holiday season in November/December of each year is considered poor for diet control products and services. January and February generally show increases in sales, as these months are considered the commencement of the “diet season.” In 2010, seasonality has not been a significant factor. This is largely due to the increase in the consumer’s awareness of the overall health and nutritional benefits accompanied with the use of the Company’s product line. As consumers continue to increase their association of nutritional weight loss programs with overall health, seasonality will continue to decrease.

Item 3. Quantitative and Qualitative Disclosures about Market Risk.

Market risk is the potential loss arising from adverse changes in market rates and prices, such as interest rates and a decline in the stock market. The Company does not enter into derivatives, foreign exchange transactions or other financial instruments for trading or speculative purposes. The Company has limited exposure to market risks related to changes in interest rates. The principal risks of loss arising from adverse changes in market rates and prices to which the Company and its subsidiaries are exposed relate to interest rates on debt. Since nearly all of our debt is variable rate based, any changes in market interest rates will cause an equal change in our net interest expense. At June 30, 2010, there was $6.0 million of variable interest loans outstanding which is subject to interest rate risk. Interest rates on our variable rate loans ranged from 1.54% to 2.74% for the period ended June 30, 2010. Each 100 basis point increase in the bank’s LIBOR rates relative to these borrowings would impact interest expense by $60,000 over a 12-month period.

We are exposed to market risk related to changes in interest rates and market pricing impacting our investment portfolio. Our current investment policy is to maintain an investment portfolio consisting mainly of U.S. money market and high-grade corporate securities, directly or through managed funds. Our cash is deposited in and invested through highly rated financial institutions in North America. Our marketable securities are subject to interest rate risk and market pricing risk and will fall in value if market interest rates increase or if market pricing decreases. If market interest rates were to increase and market pricing were to decrease immediately and uniformly by 10% from levels at June 30, 2010, we estimate that the fair value of our investment portfolio would decline by an immaterial amount and therefore we would not expect our operating results or cash flows to be affected to any significant degree by the effect of a change in market conditions on our investments.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures:

Management, including our Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, as of March 31, 2010. Our disclosure controls and procedures are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported accurately and on a timely basis.

Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were not effective as of March 31, 2010, because of the material weaknesses in internal control over financial reporting discussed in the fiscal 2009 Form 10-K. The material weakness related to the preparation and review process for the calculation of the tax provision, which led to errors in the computation of deferred tax assets, deferred tax liabilities, and related income tax provision.

As a consequence of that determination, we have implemented a procedure designed to detect or prevent this error from occurring in the future. In February 2010, the Company hired a CPA in-house with extensive experience in financial reporting and ASC 740, “Accounting for Income Taxes.” In addition, on a quarterly basis the company will have an outside tax advisor review management’s tax provision calculations. Management believes that such enhanced procedure will prospectively mitigate this material weakness. The second quarter of 2010 was the first full quarter in which all remedial measures were in place to detect or prevent a material weakness in the preparation and review process for the calculation of the tax provision. Management anticipates in the third quarter of 2010 the remedial measures will be effective in order to conclude that our disclosure controls and procedures will be effective as of September 30, 2010.

Because of the material weaknesses in internal control over financial reporting described in the fiscal 2009 Form 10-K, we performed additional analyses and other post-closing procedures to ensure that our consolidated financial statements were prepared in accordance with generally accepted accounting principles. Accordingly, management, including our Chief Executive Officer and Chief Financial Officer, believes the consolidated financial statements included in this report fairly present, in all material respects, our financial condition, results of operations and cash flows for the periods presented.

Changes in Internal Control over Financial Reporting:

There were changes in the Company’s internal controls over financial reporting (as such term is defined in Rules 13a-15(f) or 15d-15(f) under the Exchange Act) during the last fiscal quarter to which this report relates that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting. We identified a material weakness in our internal control over financial reporting and have described the changes to our internal controls over financial reporting designed to remediate this material weakness. Additionally, as a consequence of that determination, we have implemented a procedure designed to detect or prevent this error from occurring in the future. In February 2010, the Company hired a CPA in-house with extensive experience in financial reporting and ASC 740, “Accounting for Income Taxes.” In addition, on a quarterly basis the company will have an outside tax advisor review management’s tax provision calculations. Management believes that such enhanced procedure will prospectively mitigate this material weakness.

Part II Other Information

Item 1. Legal Proceedings

As previously reported, Medifast, Inc. continues to prosecute its civil claim pending in the US District Court (SD Cal) against Fraud Discovery Institute, Inc., its subsidiary iBusiness Reporting, its editor William Lobdell, Tracy Coenen, her Sequence, Inc., “Zee Yourself”, Robert L. Fitzpatrick and Barry Minkow for defamation, violations of California Corporate Code Sections 25400 et seq, and 17200 et seq. Civil conspiracy claim was added in First Amended Complaint filed April 12, 2010. Medifast, Inc. also continues to closely cooperate with all governmental regulatory and criminal investigative agencies with whom it has filed complaints or inquiries.

Item 1A. Risk Factors

Information about risk factors for the six months ended June 30, 2010, does not differ materially from those in set forth in Part I, Item 1A, of our Annual Report on Form 10-K for the year ended December 31, 2009.

Item 5. Other Information

On June 3, 2004, our Board of Directors authorized the repurchase of up to 500,000 shares of our common stock. Depending upon market conditions, shares may be repurchased from time to time at prevailing market prices through open market or privately negotiated transactions.

We are not obligated to purchase any shares. Subject to applicable securities laws repurchases may be made at such times and in such amounts, as our management deems appropriate. The share repurchase program may be discontinued or terminated at any time and we have not established a date for completion of the share repurchase program. The repurchases will be funded from our available cash. As of June 30, 2010, we had purchased 135,000 shares as treasury stock through the repurchase program noted above.

The following is a summary of our common stock purchases during the quarter ended June 30, 2010:

Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs		Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs
April 1 - April 30,2010		-		-		-		365,000
May 1 - May 31, 2010		-		-		-		365,000
June 1 - June 31, 2010		-		-		-		365,000

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

Medifast, Inc.


BY:	/S/ MICHAEL S. MCDEVITT	August 9, 2010
	Michael S. McDevitt
	Chief Executive Officer
	(principal executive officer and principal financial officer)

BY:	/S/ BRENDAN N. CONNORS	August 9, 2010
	Brendan N. Connors
	Chief Financial Officer
	(principal executive officer and principal financial officer)

Index to Exhibits

Exhibit Number Description of Exhibit

31.1	Certification of Chief Executive Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2	Certification of Chief Financial Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1	Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002