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MIDWEST HOLDING INC. - Quarter Report: 2013 March (Form 10-Q)




UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q

(Mark One)

      x       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2013

or
o TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to .
COMMISSION FILE NUMBER 000-10685

Midwest Holding Inc.
(Exact name of registrant as specified in its charter)

Nebraska            20-0362426
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)
8101 “O” Street, Suite S111, Lincoln, Nebraska 68510
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (402) 489-8266

Former name, former address and former fiscal year, if changed since last report: Not applicable

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o Accelerated filer o
Non-accelerated filer o Smaller reporting company x
(Do not check if a
smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Act). Yes o No x

As of May 1, 2013, there were 9,114,567 shares of Voting Common Stock, par value $0.001 per share, issued and outstanding.





MIDWEST HOLDING INC.

FORM 10-Q

TABLE OF CONTENTS

PART I – FINANCIAL INFORMATION

Item No.       Item Caption       Page
Item 1.   Financial Statements   3
 
Consolidated Balance Sheets 3
 
  Consolidated Statements of Comprehensive Income 4
 
Consolidated Statements of Stockholders’ Equity   5
 
Consolidated Statements of Cash Flows 6
 
  Notes to Consolidated Financial Statements 7
 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 32
 
Item 3. Quantitative and Qualitative Disclosures About Market Risk 45
 
Item 4. Controls and Procedures 45
  
PART II – OTHER INFORMATION
  
Item No. Item Caption Page
Item 1. Legal Proceedings 46
   
Item 1A. Risk Factors 46
 
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 46
 
Item 3. Defaults Upon Senior Securities 46
 
Item 4. Mine Safety Disclosures 46
 
Item 5. Other Information 46
 
Item 6. Exhibits 47
 
Signatures 48



PART IFINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.

Midwest Holding Inc. and Subsidiaries
Consolidated Balance Sheets

      March 31, 2013       December 31, 2012
(unaudited)
Assets
       Investments, available for sale, at fair value
              Fixed maturities (amortized cost: $11,426,672 and $10,615,033, respectively) $ 11,345,954 $ 10,533,463
              Equity securities (cost: $825,010 and $1,274,111 respectively) 817,152 1,250,977
       Equity method investments 1,927,080 1,887,196
       Equity securities, at cost 1,263,438 1,267,938
       Mortgage loans on real estate, held for investment 674,801 677,011
       Real estate, held for investment   562,879 565,889
       Policy loans 279,460 274,664
       Notes receivable 27,383     27,383
       Short-term investments 1,173,696 1,171,280
              Total investments 18,071,843 17,655,801
       Cash and cash equivalents 4,517,247 4,346,555
       Amounts recoverable from reinsurers 31,744,326 32,265,463
       Interest and dividends due and accrued 177,590 146,938
       Due premiums 697,002   820,123
       Deferred acquisition costs, net 2,727,960 2,650,957
       Value of business acquired, net   913,495 964,557
       Intangible assets, net 700,000 700,000
       Goodwill 1,129,824 1,129,824
       Property and equipment, net 459,097 445,860
       Other assets 1,518,618 1,752,685
              Total assets $ 62,657,002 $ 62,878,763
Liabilities and Stockholders’ Equity
Liabilities:
       Benefit reserves $ 33,559,818 $ 33,588,589
       Policy claims 599,736 571,870
       Deposit-type contracts 13,378,388 12,865,671
       Advance premiums 107,966 86,743
       Total policy liabilities 47,645,908 47,112,873
       Accounts payable and accrued expenses 884,066 874,642
       Surplus notes 550,000 650,000
              Total liabilities 49,079,974 48,637,515
Commitments and Contingencies (See Note 9)  
Stockholders’ Equity:
       Preferred stock, Series A, $0.001 par value. Authorized 2,000,000 shares; issued
              and outstanding 74,159 shares as of March 31, 2013 and December 31, 2012 74 74
       Common stock, $0.001 par value. Authorized 120,000,000 shares; issued and
              outstanding 9,109,567 and 9,106,717 shares as of
              March 31, 2013 and December 31, 2012, respectively 9,110 9,106
       Additional paid-in capital 25,364,607 25,361,520
       Stock subscription receivable (10,542 ) (13,417 )
       Accumulated deficit (16,255,481 ) (15,756,994 )
       Accumulated other comprehensive loss (87,856 ) (64,352 )
              Total Midwest Holding Inc.’s stockholders’ equity 9,019,912 9,535,937
       Noncontrolling interests 4,557,116 4,705,311
              Total stockholders’ equity 13,577,028 14,241,248
              Total liabilities and stockholders’ equity $       62,657,002 $       62,878,763

See Notes to Consolidated Financial Statements.

3



Midwest Holding Inc. and Subsidiaries
Consolidated Statements of Comprehensive Income
(Unaudited)

Three months ended March 31,
      2013       2012
Income:
       Premiums $ 1,115,760 $ 1,090,801
       Investment income, net of expenses 205,812 71,463
       Net realized gains on investments 58,573 34,869
       Miscellaneous income 36,687 4,000
  1,416,832 1,201,133
Expenses:
       Death and other benefits 167,099   239,827
       Increase in benefit reserves 361,559 327,516
       Amortization of deferred acquisition costs 198,222 (74,812 )
       Salaries and benefits   598,525 722,361
       Other operating expenses   667,266 1,099,006
  1,992,671     2,313,898
Loss before income tax expense (575,839 ) (1,112,765 )
Income tax expense
Net loss (575,839 ) (1,112,765 )
Less: Loss attributable to noncontrolling interests (77,352 ) (400,805 )
Net loss attributable to Midwest Holding Inc. $ (498,487 ) $ (711,960 )
Comprehensive income (loss)
       Unrealized gains on investments arising during period 28,072 $ 296,177
       Less: reclassification adjustment for net
              realized gains on investments (51,576 ) (34,869 )
       Other comprehensive (loss) income (23,504 ) 261,308
Comprehensive loss attributable to Midwest Holding Inc. $       (521,991 ) $       (450,652 )
Net loss attributable to Midwest Holding Inc.
              per common share, basic and diluted $ (0.05 ) $ (0.08 )

See Notes to Consolidated Financial Statements.

4



Midwest Holding Inc. and Subsidiaries
Consolidated Statements of Stockholders’ Equity
(Unaudited)

Accumulated Total Midwest
Additional Stock Other Holding Inc.’s Total
Preferred Common Paid-In Subscription       Accumulated Comprehensive       Stockholders’ Noncontrolling       Stockholders'
      Stock       Stock       Capital       Receivable       Deficit       Loss       Equity       Interests       Equity
Balance, December 31, 2011 $ 74 $ 9,106 $ 24,668,440 $ (24,917 ) $ (14,099,307 ) $ (391,051 ) $ 10,162,345 $ 1,433,000 $ 11,595,345
Non cash compensation expense 2,875 2,875 2,875
Changes in equity of
       noncontrolling interests 272,060 272,060 975,840 1,247,900
Net loss (711,960 ) (711,960 ) (400,805 ) (1,112,765 )
Other comprehensive income 261,308 261,308 261,308
Balance, March 31, 2012 $ 74 $ 9,106 $ 24,940,500 $ (22,042 ) $ (14,811,267 ) $ (129,743 ) $ 9,986,628 $ 2,008,035 $ 11,994,663
 
Balance, December 31, 2012 $ 74 $ 9,106 $ 25,361,520 $ (13,417 ) $ (15,756,994 ) $ (64,352 ) $ 9,535,937 $ 4,705,311 $ 14,241,248
Non cash compensation expense 2,875 2,875   2,875
Issuances of common stock, net of          
       of capital raising expenses       4 17,096         17,100   17,100
Changes in equity of                    
       noncontrolling interests   (14,009 ) (14,009 ) (74,561 ) (88,570 )
Net loss   (498,487 ) (498,487 ) (77,352 ) (575,839 )
Other comprehensive income (loss) (23,504 ) (23,504 ) 3,718 (19,786 )
Balance, March 31, 2013 $       74 $     9,110 $     25,364,607 $     (10,542 ) $     (16,255,481 ) $     (87,856 ) $     9,019,912 $     4,557,116 $     13,577,028

See Notes to Consolidated Financial Statements.

5



Midwest Holding Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(Unaudited)

Three months ended March 31,
      2013       2012
Cash Flows from Operating Activities:
       Net loss $ (575,839 ) $ (1,112,765 )
       Adjustments to reconcile net loss to net cash and cash equivalents provided by (used in)
       operating activities:
              Net adjustment for premium and discount on investments 34,853 23,605
              Depreciation and amortization 93,126 115,725
              Deferred acquisition costs capitalized (275,225 ) (286,814 )
              Amortization of deferred acquisition costs 198,222 (74,812 )
              Net realized gains on investments (58,573 ) (34,869 )
              Equity in the net (loss) income of unconsolidated subsidiaries (76,143 ) 60,197
              Non cash compensation expense 2,875 2,875
              Changes in operating assets and liabilities:
                     Amounts recoverable from reinsurers     521,137 321,289
                     Interest and dividends due and accrued (30,652 ) 32,157
                     Due premiums 123,121 (125,189 )
                     Policy liabilities (146,399 )   (22,507 )
                     Other assets and liabilities 243,491 446,845
                            Net cash provided by (used in) operating activities 53,994   (654,263 )
Cash Flows from Investing Activities:
       Securities available for sale:
              Purchases (2,689,540 ) (3,433,645 )
              Sales 2,351,067 3,299,879
       Proceeds from the sale of equity securities carried at cost     4,500       4,500  
       Proceeds from payments on mortgage loans on real estate, held for investment 2,210 34,084
       Net change in policy loans (4,796 ) (6,665 )
       Proceeds from payments on notes receivable 219,999
       Net change in short-term investments (2,416 ) 515,725
       Purchases of property and equipment (52,291 ) (74,895 )
                            Net cash (used in) provided by investing activities (391,266 ) 558,982
Cash Flows from Financing Activities:
       Net proceeds from sale of common stock 17,100
       Net proceeds from issuing equity in Hot Dot, Inc. 1,247,900
       Payments on surplus notes (100,000 )
       Net transfers to noncontrolling interests (88,570 )
       Receipts on deposit-type contracts 711,043 265,974
       Withdrawals on deposit-type contracts (31,609 ) (19,714 )
                            Net cash provided by financing activities 507,964 1,494,160
                            Net increase in cash and cash equivalents 170,692 1,398,879
Cash and cash equivalents:
       Beginning 4,346,555 2,469,725
       Ending $       4,517,247 $       3,868,604

See Notes to Consolidated Financial Statements.

6



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements

Note 1. Nature of Operations and Summary of Significant Accounting Policies

     Nature of operations: Midwest Holding Inc. (Midwest or the Company) was incorporated in Nebraska on October 31, 2003 for the primary purpose of organizing a life insurance subsidiary. From 2003 to May 2009, Midwest was focused on raising capital, first through private placements and finally through an intra-state offering of 2,000,000 common shares at $5.00 per share. These offerings sold out, including a 10% oversale on the final offering. Midwest became operational during the year ended December 31, 2009. Upon capitalizing American Life & Security Corp. (ALSC or American Life) and acquiring Capital Reserve Life Insurance Company (CRLIC), as described below, Midwest deemed it prudent to raise additional capital to fund primarily the expansion of the life insurance operation. Beginning in 2009, ALSC, a wholly owned subsidiary of Midwest, was authorized to do business in the State of Nebraska. ALSC was also granted a certificate of authority to write insurance in the State of Nebraska on September 1, 2009. ALSC is engaged in the business of underwriting, selling, and servicing life insurance and annuity policies.

     During the second quarter of 2010, ALSC completed the purchase of a 100% ownership interest in CRLIC, a dormant insurance company domiciled in Missouri. The purchase was effective as of January 1, 2010. ALSC purchased CRLIC for its statutory capital and surplus plus $116,326. CRLIC is licensed in the states of Kansas and Missouri. Currently, 100% of the policies issued by CRLIC are reinsured to an unaffiliated reinsurer.

     In August, 2010, Midwest began an exempt offering of shares to existing holders in the state of Nebraska at $5.00 per share. Midwest raised approximately $7,400,000 before capital raising expenses through this offering that extended into 2011. Additionally, Midwest offered a newly-created class of preferred shares to residents of Latin America. The preferred shares are non-voting and convert to common shares in 2015 at the rate of 1.3 common shares for each preferred share (subject to customary anti-dilution adjustments). The shares were sold at $6.00 per share and a total of 74,159 were sold in 2010.

     In August 2011, the Company acquired a controlling interest ownership of Hot Dot, Inc. (Hot Dot), a company organized to develop, manufacture, and market the Alert Patch, a thermochromatic patch for monitoring and detecting body temperature. Additionally, Midwest controls a majority of the Board of Directors. During the third quarter of 2011, Hot Dot purchased certain assets of IonX Capital Holding Inc. The consideration paid by Hot Dot was $1.05 million in cash. The purchase price was primarily allocated to a patent asset for the Alert Patch. On September 12, 2012, Hot Dot repurchased 1,000,000 shares of Hot Dot stock from Midwest for a purchase price of $750,000. As a result of the stock repurchase by Hot Dot, Midwest ceased to have a controlling financial interest in Hot Dot and subsequently deconsolidated Hot Dot on the effective date of the stock repurchase. The deconsolidation of Hot Dot is discussed in greater detail in Notes 2 and 12. Hot Dot is a development stage company that has not conducted operations apart from raising capital and acquiring the patent mentioned previously.

     The Company commenced its third party administrative (“TPA”) services in 2012 as an additional revenue source. These agreements, for various levels of administrative services on behalf of each company, generate fee income for the Company. Services provided to each company vary based on their needs and can include some or all aspects of back-office accounting and policy administration. The Company has been able to perform its TPA services using its existing in-house resources.

7



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     During the first quarter of 2012, the Company purchased additional shares of Great Plains Financial Corporation (Great Plains Financial). As a result of the increased ownership, the Company changed its method of carrying the investment from cost to equity. During the third quarter of 2012, the Company began providing TPA services to Great Plains Financial and Great Plains Financial’s wholly owned subsidiary, Great Plains Life Assurance Company (Great Plains Life). At the end of the third quarter of 2012, Mark Oliver, our Chief Executive Officer and a member of our Board of Directors, was assigned to serve as President of the Company in addition to his role as Executive Vice President, CEO, and CFO of Great Plains Financial. During the fourth quarter of 2012, the Company purchased additional shares of Great Plains Financial. As a result of the Company’s control over Great Plains Financial, the Company began consolidating Great Plains Financial during fourth quarter of 2012.

     On February 20, 2013, the Company commenced a private placement offering under Regulation D of the Securities Act of 1933. The Company is offering a maximum amount of $10,000,000. Sales of common shares are made in Units, with each Unit consisting of fifty shares of common stock and one detachable warrant to purchase ten shares of common stock at an exercise price of $6.50 per share exercisable through December 31, 2016. The Company has sold a total of 2,850 shares for total proceeds of $17,100 through March 31, 2013. Due to the small number of shares sold, the value of the warrants is not significant.

     Basis of presentation: The accompanying consolidated financial statements include the accounts of Midwest, our wholly owned subsidiary ALSC, ALSC’s wholly owned subsidiary CRLIC, Midwest’s 60% owned subsidiary, Security Capital Corporation, Midwest’s 25.7% owned subsidiary, Great Plains Financial, and Great Plains Financial’s wholly owned subsidiary, Great Plains Life. The consolidated statements of comprehensive income for the three months ended March 31, 2012 include the results of Hot Dot, which on September 12, 2012 we deconsolidated as described in Note 12. Hereafter, entities are collectively referred to as the “Company,” “we,” “our” or “us.”

     Management evaluates the Company as one reporting segment in the life insurance industry. The Company is primarily engaged in the underwriting and marketing of life insurance products through its subsidiaries. The product offerings, the underwriting processes, and the marketing processes are similar. The Company’s product offerings consist of a multi-benefit life insurance policy that combines cash value life insurance with a tax deferred annuity and a single premium term life product. These product offerings are underwritten, marketed, and managed primarily as a group of similar products on an overall portfolio basis.

     These consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (GAAP). Management believes that the disclosures are adequate to make the information presented not misleading, and all normal and recurring adjustments necessary to present fairly the financial position as of March 31, 2013 and the results of operations for all periods presented have been made. The results of operations for any interim period are not necessarily indicative of the Company's operating results for a full year. The December 31, 2012 consolidated balance sheet data was derived from the audited consolidated financial statements included in Midwest Holding Inc.’s Annual Report on Form 10-K for the year ended December 31, 2012, filed with the U.S. Securities and Exchange Commission (“SEC”), which include all disclosures required by GAAP. In accordance with GAAP, the December 31, 2012 consolidated financial statements were restated to reflect the stock dividend paid by the Company during the second quarter of 2012 (see Note 1) and the Company attaining significant influence over investments that were previously accounted for under the cost basis requiring the Company to account for the investees under the equity method (see Note 13). All intercompany accounts and transactions have been eliminated in consolidation and certain immaterial reclassifications have been made to the prior period results to conform with the current period’s presentation with no impact on results of operations or total stockholders’ equity.

     Investments: All fixed maturities and a portion of the equity securities owned by the Company are considered available-for-sale and are included in the financial statements at their fair value as of the financial statement date. Bond premiums and discounts are amortized using the scientific-yield method over the term of the bonds. Realized gains and losses on securities sold during the year are determined using the specific identification method. Unrealized holding gains and losses, net of applicable income taxes, are included in other comprehensive income (loss).

     Declines in the fair value of available for sale securities below their amortized cost are evaluated to assess whether any other-than-temporary impairment loss should be recorded. In determining if these losses are expected to be other-than-temporary, the Company considers severity of impairment, duration of impairment, forecasted recovery period, industry outlook, financial condition of the issuer, projected cash flows, issuer credit ratings and the intent and ability of the Company to hold the investment until the recovery of the cost.

8



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     The recognition of other-than-temporary impairment losses on debt securities is dependent on the facts and circumstances related to the specific security. If the Company intends to sell a security or it is more likely than not that the Company would be required to sell a security prior to recovery of the amortized cost, the difference between amortized cost and fair value is recognized in the statement of comprehensive income as an other-than-temporary impairment. If the Company does not expect to recover the amortized basis, does not plan to sell the security and if it is not more likely than not that the Company would be required to sell a security before the recovery of its amortized cost, the recognition of the other-than-temporary impairment is bifurcated. The Company recognizes the credit loss portion in the income statement and the noncredit loss portion in accumulated other comprehensive loss. The credit component of an other-than-temporary impairment is determined by comparing the net present value of projected cash flows with the amortized cost basis of the debt security. The net present value is calculated by discounting the Company’s best estimate of projected future cash flows at the effective interest rate implicit in the fixed income security at the date of acquisition. Cash flow estimates are driven by assumptions regarding probability of default, including changes in credit ratings, and estimates regarding timing and amount of recoveries associated with a default. No other-than-temporary impairments were recognized during the three months ended March 31, 2013 or 2012.

     Included within the Company’s equity securities carried at cost and equity method investments are certain privately placed common stocks for several recently formed holding companies organized for the purpose of forming life insurance subsidiaries. Our privately placed common stocks are recorded using cost basis or the equity method of accounting, depending on the facts and circumstances of each investment. These securities do not have a readily determinable fair value. The Company does not control these entities economically, and therefore does not consolidate these entities. The Company reports the earnings from privately placed common stocks accounted for under the equity method in net investment income.

     Investment income consists of interest, dividends, gains and losses from equity method investments, and real estate income, which are recognized on an accrual basis and amortization of premiums and discounts.

     Mortgage loans on real estate, held for investment: Mortgage loans on real estate, held for investment are carried at unpaid principal balances. Interest income on mortgage loans on real estate, held for investment is recognized in net investment income at the contract interest rate when earned. A mortgage loan is considered to be impaired when it is probable that the Company will be unable to collect all amounts due according to the contractual terms of the mortgage agreement. Valuation allowances on mortgage loans are established based upon losses expected by management to be realized in connection with future dispositions or settlement of mortgage loans, including foreclosures. The Company establishes valuation allowances for estimated impairments on an individual loan basis as of the balance sheet date. Such valuation allowances are based on the excess carrying value of the loan over the present value of expected future cash flows discounted at the loan’s original effective interest rate. These evaluations are revised as conditions change and new information becomes available. No valuation allowance was established for mortgage loans on real estate, held for investment as of March 31, 2013 and December 31, 2012, primarily as a result of the seller’s guaranteed performance of the mortgage loans acquired as part of the Old Reliance transaction.

     Policy loans: Policy loans are carried at unpaid principal balances. Interest income on policy loans is recognized in net investment income at the contract interest rate when earned. No valuation allowance is established for these policy loans as the amount of the loan is fully secured by the death benefit of the policy and cash surrender value.

     Notes receivable: Notes receivable are stated at their outstanding principal amount. Outstanding notes accrue interest based on the terms of the respective note agreements.

     Short-term investments: Short-term investments are stated at cost and consist of certificates of deposit. At March 31, 2013 and December 31, 2012, the cost of these investments approximates fair value due to the short duration to maturity.

     Real estate, held for investment: Real estate, held for investment is comprised of ten condominiums in Hawaii. Real estate is carried at depreciated cost. Depreciation on residential real estate is computed on a straight-line basis over 50 years.

9



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     Cash and cash equivalents: The Company considers all liquid investments with original maturities of three months or less when purchased to be cash equivalents. At March 31, 2013 and December 31, 2012, cash equivalents consisted primarily of money market accounts. The Company has cash on deposit with financial institutions which at times may exceed the Federal Deposit Insurance Corporation insurance limits. The Company has not suffered any losses in the past and does not believe it is exposed to any significant credit risk in these balances.

     Deferred acquisition costs: The Company adopted Accounting Standards Update (ASU) 2010-26 “Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts,” effective January 1, 2012. Under the new guidance, incremental direct costs that result directly from and are essential to the contract acquisition transaction and would not have been incurred by the Company had the contract acquisition not occurred, are capitalized and amortized over the life of the premiums produced. An entity may defer incremental direct costs of contract acquisition that are incurred in transactions with independent third parties or employees as well as the portion of employee compensation and other costs directly related to underwriting, policy issuance and processing, medical inspection, and contract selling for successfully negotiated contracts. Additionally, an entity may capitalize as a deferred acquisition cost only those advertising costs meeting the capitalization criteria for direct-response advertising.

     Pursuant to this guidance, the Company evaluated the types of acquisition costs it capitalizes. The Company capitalizes agent compensation and benefits and other expenses that are directly related to the successful acquisition of contracts. The Company also capitalizes expenses directly related to activities performed by the Company, such as underwriting, policy issuance, and processing fees incurred in connection with successful contract acquisitions.

     Recoverability of deferred acquisition costs is evaluated periodically by comparing the current estimate of the present value of expected pretax future profits to the unamortized asset balance. If this current estimate is less than the existing balance, the difference is charged to expense. The Company performs a recoverability analysis annually in the fourth quarter unless events occur which require an immediate review. No events occurred in the three months ended March 31, 2013 that suggested a review should be undertaken.

     The following table provides information about deferred acquisition costs for the periods ended March 31, 2013 and December 31, 2012, respectively.

Three months ended       Year Ended
March 31, December 31,
2013 2012  
Balance at beginning of period $         2,650,957   $      2,108,395
Capitalization of commissions, sales and issue expenses 275,225 1,173,683
Gross amortization (198,222 ) (631,121 )
 
Balance at the end of period $ 2,727,960 $ 2,650,957

     Value of business acquired: Value of business acquired represents the estimated value assigned to purchased companies or insurance in force of the assumed policy obligations at the date of acquisition of a block of policies. As previously discussed, ALSC purchased CRLIC during 2010, resulting in an initial capitalized asset for value of business acquired of $116,326. This asset is being amortized on a straight-line basis, which approximates the earnings pattern of the related policies, over ten years. The Company recognized amortization expense of $2,908 for each of the three months ended March 31, 2013 and 2012 relative to this transaction.

10



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     Additionally, the Company paid an upfront ceding commission of $375,000. An initial asset was established for the value of this business acquired totaling $348,010, representing primarily the ceding commission. This asset is being amortized on a straight-line basis, which approximates the earnings pattern of the related policies, over ten years, resulting in annual amortization of $34,801. Amortization recognized during each of the three months ended March 31, 2013 and 2012 relative to this transaction totaled $8,700. The agreement has an automatic renewal provision unless the Company notifies Security National Life Insurance Company (SNL) of its intention not to renew, no less than 180 days prior to the expiration of the then current agreement. Each automatic renewal period is for one year. This reinsurance remains in place.

     Additionally, ALSC purchased Old Reliance in August 2011, resulting in an initial capitalized asset for value of business acquired of $824,485. This asset is being amortized over the life of the related policies (refer to “revenue recognition and related expenses” discussed later regarding amortization methods). Amortization recognized during the three months ended March 31, 2013 and 2012 totaled $39,454 and $39,533, respectively.

     Recoverability of value of business acquired is evaluated periodically by comparing the current estimate of the present value of expected pretax future profits to the unamortized asset balance. If this current estimate is less than the existing balance, the difference is charged to expense. The Company performs a recoverability analysis annually in the fourth quarter unless events occur which require an immediate review. No events occurred in the three months ended March 31, 2013 that suggested a review should be undertaken.

     Goodwill and Other Intangible Assets: Goodwill represents the excess of the amounts paid to acquire subsidiaries and other businesses over the fair value of their net assets at the date of acquisition. Goodwill is tested for impairment at least annually in the fourth quarter or more frequently if events or circumstances change that would indicate that a triggering event has occurred. No events occurred in the three months ended March 31, 2013 that suggested a review should be undertaken.

11



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     The Company elected to forego the qualitative assessment during its 2012 analysis and performed the first step of the goodwill quantitative analysis to determine if the fair value of the reporting unit was in excess of the carrying value. As of December 31, 2012, the fair value of the Company’s reporting units exceeded the carrying value of the net assets assigned to that unit and the Company was not required to perform further testing for impairment. Management's determination of the fair value of each reporting unit incorporates multiple inputs including discounted cash flow calculations, peer company price to earnings multiples, and assumptions that market participants would make in valuing the reporting unit. Other assumptions can include levels of economic capital, future business growth, and earnings projections.

     The Company assesses the recoverability of indefinite-lived intangible assets at least annually or whenever events or circumstances suggest that the carrying value of an identifiable indefinite-lived intangible asset may exceed the sum of the future discounted cash flows expected to result from its use and eventual disposition. If the asset is considered to be impaired, the amount of any impairment is measured as the difference between the carrying value and the fair value of the impaired asset. No events occurred in the period ended March 31, 2013 that suggested a review should be undertaken.

     Property and equipment: Property and equipment are stated at cost net of accumulated depreciation. Annual depreciation is primarily computed using straight-line methods. Furniture and equipment is depreciated over 3 to 7 years and computer software and equipment is generally depreciated over 3 years. Depreciation expense totaled $39,054 and $43,294 for the three months ended March 31, 2013 and 2012, respectively. Accumulated depreciation totaled $416,718 and $377,664 as of March 31, 2013 and December 31, 2012, respectively.

     Maintenance and repairs are expensed as incurred. Replacements and improvements which extend the useful life of the asset are capitalized. The net book value of assets sold or retired are removed from the accounts, and any resulting gain or loss is reflected in earnings.

     Long-lived assets are reviewed annually for impairment. An impairment loss is recognized if the carrying amount of an asset may not be recoverable and exceeds estimated future undiscounted cash flows of the asset. A recognized impairment loss reduces the carrying amount of the asset to its fair value. The Company performs an impairment analysis annually in the fourth quarter unless events occur which require an immediate review. No events occurred in the three months ended March 31, 2013 and 2012 that suggested a review should be undertaken.

12



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     Reinsurance: In the normal course of business, the Company seeks to limit aggregate and single exposure to losses on large risks by purchasing reinsurance. The amounts reported in the consolidated balance sheets as reinsurance recoverable include amounts billed to reinsurers on losses paid as well as estimates of amounts expected to be recovered from reinsurers on insurance liabilities that have not yet been paid. Reinsurance recoverable on unpaid losses are estimated based upon assumptions consistent with those used in establishing the liabilities related to the underlying reinsured contracts. Insurance liabilities are reported gross of reinsurance recoverable. Management believes the recoverables are appropriately established. The Company generally strives to diversify its credit risks related to reinsurance ceded. Reinsurance premiums are generally reflected in income in a manner consistent with the recognition of premiums on the reinsured contracts. Reinsurance does not extinguish the Company’s primary liability under the policies written. Therefore, the Company regularly evaluates the financial condition of its reinsurers including their activities with respect to claim settlement practices and commutations, and establishes allowances for uncollectible reinsurance recoverable as appropriate. There were no allowances as of March 31, 2013 or December 31, 2012.

     Benefit reserves: The Company establishes liabilities for amounts payable under insurance policies, including traditional life insurance and annuities. Generally, amounts are payable over an extended period of time. Liabilities for future policy benefits of traditional life insurance have been computed by a net level premium method based upon estimates at the time of issue for investment yields, mortality and withdrawals. These estimates include provisions for experience less favorable than initially expected. Mortality assumptions are based on industry experience expressed as a percentage of standard mortality tables.

     Policy claims: Policy claims are based on reported claims plus estimated incurred but not reported claims developed from trends of historical data applied to current exposure.

     Deposit-type contracts: Deposit-type contracts consist of amounts on deposit associated with deferred annuity riders, premium deposit funds and supplemental contracts without life contingencies.

     Income taxes: The Company is subject to income taxes in the U.S. federal and various state jurisdictions. Tax regulations within each jurisdiction are subject to the interpretation of the related tax laws and regulations and require significant judgment to apply. With few exceptions, the Company is no longer subject to U.S. federal, state or local tax examinations by tax authorities for the years before 2009. The provision for income taxes is based on income as reported in the financial statements. The income tax provision is calculated under the asset and liability method. Deferred tax assets are recorded based on the differences between the financial statement and tax basis of assets and liabilities at the enacted tax rates. The principal assets and liabilities giving rise to such differences are investments, insurance reserves, and deferred acquisition costs. A deferred tax asset valuation allowance is established when there is uncertainty that such assets would be realized. The Company has no uncertain tax positions that they believe are more-likely-than not that the benefit will not to be realized. When applicable, the Company recognizes interest accrued related to unrecognized tax benefits and penalties in income tax expense. The Company had no accruals for payments of interest and penalties at March 31, 2013 and December 31, 2012.

     Revenue recognition and related expenses: Revenues on traditional life insurance products consist of direct and assumed premiums reported as earned when due.

     Amounts received as payment for annuities and/or non-traditional contracts such as interest sensitive whole life contracts, single payment endowment contracts, single payment juvenile contracts and other contracts without life contingencies are recognized as deposits to policyholder account balances and included in future insurance policy benefits. Revenues from these contracts are comprised of fees earned for administrative and contract-holder services and cost of insurance, which are recognized over the period of the contracts, and included in revenue. Deposits are shown as a financing activity in the Consolidated Statements of Cash Flows.

     Amounts received under our multi-benefit policy form are allocated to the life insurance portion of the multi-benefit life insurance arrangement and the annuity portion based upon the signed policy.

     Liabilities for future policy benefits are provided and acquisition costs are amortized by associating benefits and expenses with earned premiums to recognize related profits over the life of the contracts. Acquisition costs are amortized over the premium paying period using the net level premium method. Traditional life insurance products are treated as long duration contracts, which generally remain in force for the lifetime of the insured.

13



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     Comprehensive loss: Comprehensive loss is comprised of net loss and other comprehensive income (loss). Other comprehensive loss includes unrealized gains and losses from marketable securities classified as available for sale, net of applicable taxes.

     Common and preferred stock and earnings (loss) per share: The Class A preferred shares are non-cumulative, non-voting and convertible to common shares after five years at a rate of 1.3 common shares for each preferred share (subject to customary anti-dilution adjustments). The par value per preferred share is $0.001 with 2,000,000 shares authorized. At both March 31, 2013 and December 31, 2012, the Company had 74,159 preferred shares issued and outstanding.

     Earnings (loss) per share attributable to the Company’s common stockholders were computed based on the weighted average number of shares outstanding during each year. The weighted average number of shares outstanding during the three months ended March 31, 2013 and 2012 were 9,107,385 and 9,106,717 shares, respectively. The Company paid no cash dividends during the three months ended March 31, 2013 or 2012. On March 28, 2012, the Board of Directors of the Company declared a 5% stock dividend, payable on May 1, 2012 to common shareholders of record as of April 17, 2012. Fractional shares were rounded up to next whole share. A total of 436,571 shares were issued under this stock dividend at par value, resulting in a nominal transfer from additional paid-in capital to common stock, which was presented in the consolidated financial statements as if the dividend had occurred as of the earliest period presented. The weighted average shares outstanding for the three months ended March 31, 2013 and 2012 have been computed including the pro-forma effect of the stock dividend for comparative purposes.

     Stock subscription receivable: Our Board of Directors approved the issuance of 40,000 shares of voting common stock on March 7, 2010 to Mark Oliver, our Chief Executive Officer and a member of our Board of Directors. The shares were issued for $1.15 per share, which was the approximate fair value of the shares as of the date of issuance. The purchase price was paid by Mr. Oliver through delivery of a five-year promissory note secured by a pledge of the shares purchased. The balance of the receivable as of March 31, 2013 and December 31, 2012 was $10,542 and $13,417, respectively. This receivable was partially forgiven, resulting in noncash compensation expense of $2,875 for both the three months ended March 31, 2013 and 2012.

     Risk and uncertainties: Certain risks and uncertainties are inherent in our day-to-day operations and in the process of preparing our consolidated financial statements. The more significant of those risks and uncertainties, as well as the Company’s method for mitigating the risks, are presented below and throughout the notes to the consolidated financial statements.

  • Estimates—The preparation of the consolidated financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from these estimates. Included among the material (or potentially material) reported amounts and disclosures that require extensive use of estimates are: fair value of certain invested assets, deferred acquisition costs, value of business acquired, goodwill, and future contract benefits.
     
  • Reinsurance—Reinsurance contracts do not relieve us from our obligations to insureds. Failure of reinsurers to honor their obligations could result in losses to the Company; consequently, allowances are established for amounts deemed uncollectible when necessary. We evaluate the financial condition of our reinsurers to minimize our exposure to losses from reinsurer insolvencies. Management believes that any liabilities arising from this contingency would not be material to the Company’s financial position.
     
  • Investment Risk—The Company is exposed to risks that issuers of securities owned by the Company will default or that interest rates will change and cause a decrease in the value of our investments. As interest rates decline, the velocity at which these securities pay down the principal may increase. Management mitigates these risks by conservatively investing in investment-grade securities and by matching maturities of our investments with the anticipated payouts of our liabilities.

14



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

  • Liquidity Risk—The company has investments in development stage companies, which are either seeking to raise capital to form life insurance subsidiaries in their respective states of incorporation (Arkansas, Colorado, Idaho, Minnesota and New Mexico) or have recently formed a life insurance subsidiary (South Dakota and Wyoming). There is no public market for shares of these investments, and there is no assurance that one will develop. Therefore, the shares will have limited marketability for an indefinite period of time. There is not currently, and may never be, an active market in these securities, and there is no assurance that any of these securities will ever become publicly traded or that an active trading market will develop or be sustained. Consequently, we may not be able to liquidate our investment in these securities.
     
  • Interest Rate Risk—Interest rate risk arises from the price sensitivity of investments to changes in interest rates. Interest and dividend income represent the greatest portion of an investment’s return for most fixed maturity securities in stable interest rate environments. The changes in the fair value of such investments are inversely related to changes in market interest rates. As interest rates fall, the interest and dividend streams of existing fixed-rate investments become more valuable and fair values rise. As interest rates rise, the opposite effect occurs.

    The Company attempts to mitigate its exposure to adverse interest rate movements through staggering the maturities of the fixed maturity investments and through maintaining cash and other short term investments to assure sufficient liquidity to meet its obligations and to address reinvestment risk considerations. Due to the composition of our book of insurance business, we believe it is unlikely that we would encounter large surrender activity due to an interest rate increase that would force the disposal of fixed maturities at a loss.
     
  • Credit Risk—The Company is exposed to credit risk through counterparties and within the investment portfolio. Credit risk relates to the uncertainty associated with an obligor’s ability to make timely payments of principal and interest in accordance with the contractual terms of an instrument or contract. The Company manages its credit risk through established investment credit policies and guidelines which address the quality of creditors and counterparties, concentration limits, diversification practices and acceptable risk levels. These policies and guidelines are regularly reviewed and approved by senior management.
     
  • Equity Risk—Equity risk is the risk that the Company will incur economic loss due to adverse fluctuations in a particular stock. As of March 31, 2013 and December 31, 2012, the fair value of our available for sale equity securities was $817,152 and $1,250,977, respectively. As of March 31, 2013 a 10% decline in the value of the available for sale equity securities would result in an unrealized loss of $81,715 as compared to an estimated unrealized loss of $125,098 as of December 31, 2012. The selection of a 10% unfavorable change in the equity markets should not be construed as a prediction by the Company of future market events, but rather as an illustration of the potential impact of such an event.
     
  • Regulatory Factors—The Company is highly regulated by the jurisdictions in which our entities are domiciled and licensed to conduct business. Such regulations, among other things, limit the amount of rate increases on policies and impose restrictions on the amount and type of investments and the minimum surplus required to conduct business in the state. The impact of the regulatory initiatives in response to the recent financial crisis, including the Dodd-Frank Wall Street Reform and Consumer Protection Act, could subject the Company to substantial additional regulation.
     
  • Vulnerability Due to Certain Concentrations—The Company monitors economic and regulatory developments that have the potential to impact our business. Federal legislation has allowed banks and other financial organizations to have greater participation in insurance businesses. This legislation may present an increased level of competition for sales of the Company’s products.

15



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     New Accounting Standards: In February 2013, the FASB issued guidance regarding the reporting of reclassifications out of accumulated other comprehensive income (AOCI). The guidance requires entities to provide information about the amounts reclassified out of AOCI by component. Significant amounts reclassified out of AOCI that are required under U.S. GAAP to be reclassified to net income in their entirety in the same reporting period must be presented either on the face of the statement, where net income is presented, or in the footnotes. For amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income, entities are required to cross-reference to other disclosures that are required by U.S. GAAP that provide additional detail about those amounts. The Company adopted this new guidance as of January 1, 2013 with no material impact to the consolidated financial statements.

     All other new accounting standards and updates of existing standards issued through the date of this filing were considered by management and did not relate to accounting policies and procedures pertinent or material to the Company at this time.

16



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Note 2. Business Acquisitions

     In August 2011, the Company acquired a controlling interest ownership of Hot Dot, Inc., a company organized to develop, manufacture, and market the Alert Patch. During the third quarter of 2011, Hot Dot purchased certain assets of IonX Capital Holding Inc. The consideration paid by Hot Dot was $1.05 million in cash. The purchase price was primarily allocated to a patent asset for a thermochromatic patch for monitoring and detecting body temperature. This patent asset is being amortized over fifteen years, its estimated useful life. On September 12, 2012, Hot Dot repurchased 1,000,000 shares of Hot Dot stock from Midwest for a purchase price of $750,000. As a result of the stock repurchase by Hot Dot, Midwest ceased to have a controlling financial interest in Hot Dot and subsequently deconsolidated Hot Dot on the effective date of the stock repurchase. Hot Dot is a development stage company that has not conducted operations apart from raising capital. See Note 12.

     During the first quarter of 2012, the Company purchased additional shares of Great Plains Financial. As a result of the increased ownership, the Company changed its method of carrying the investment from cost to equity. During the third quarter of 2012, the Company began providing TPA services to Great Plains Financial and Great Plains Financial’s wholly owned subsidiary, Great Plains Life Assurance Company (Great Plains Life). At the end of the third quarter of 2012, Mark Oliver, our Chief Executive Officer and a member of our Board of Directors, was assigned to serve as President of the Company in addition to his role as Executive Vice President, CEO, and CFO of Great Plains Financial. During the fourth quarter of 2012, the Company purchased additional shares of Great Plains Financial. As a result of the Company’s control over Great Plains Financial, the Company began consolidating Great Plains Financial during fourth quarter of 2012. See Note 13.

17



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     The following table summarizes the fair values of the assets acquired and liabilities assumed at the date of acquisition:

Investments, available for sale, fixed maturities $ 519,540  
Investments, available for sale, equity securities 963,486
Short-term investments 1,168,530
Cash and cash equivalents 4,087,454
Amounts recoverable from reinsurers   38,754
Interest and dividends due and accrued 11,692
Due premiums 92,315
Furniture and equipment, net 22,383
Other assets 1,417,224
Benefit reserves (1,221,816 )
Policy claims (38,380 )
Deposit-type contracts (737,230 )
Other liabilities (279,268 )
Net assets acquired 6,044,684
Change in noncontrolling interests (4,751,930 )
Equity investment in Great Plains Financial at initial consolidation date      (1,174,142 )
Gain on initial consolidation of Great Plains Financial $ 118,612

     The Company recognized a gain of $118,612 on the consolidated statements of comprehensive income for the excess of the acquisition date fair value of its previously held equity interest over its carrying value on the acquisition date. After the recognition of this gain, the new carrying value of Great Plains was equal to the acquisition date fair value of the previously held equity interest.

     The following pro forma information presents the combined results of the Company as though the 2012 business acquisition of Great Plains Financial occurred on January 1, 2012. The pro forma financial information includes the results of Hot Dot through March 31, 2012. The pro forma financial information does not necessarily reflect the results of operations if the acquisitions had been in effect at the beginning of the period or that may be attained in the future.

Three months ended March 31,
2013       2012
Premiums $ 1,115,760 $ 1,461,012
Other income 301,072   280,749
Expenses        (1,992,671 ) (2,863,888 )
       Net loss (575,839 )      (1,122,127 )
Less: Loss attributable to noncontrolling interests (77,352 ) (466,698 )
Net loss attributable to Midwest Holding Inc. (498,487 ) (655,429 )
Net loss attributable to Midwest Holding Inc. per common share $ (0.05 ) $ (0.07 )

     The following pro forma information presents the combined results of the Company as though Hot Dot was accounted for as an equity method investment by the Company and not consolidated into the Company’s financial statements since the Company’s purchase of the investment during the third quarter of 2011.

Three months ended March 31,
2013       2012
Premiums $ 1,115,760 $ 1,090,801
Other income 301,072   202,308
Expenses      (1,992,671 )      (1,733,021 )
       Net loss (575,839 ) (439,912 )
Less: Loss attributable to noncontrolling interests (77,352 )
Net loss attributable to Midwest Holding Inc. (498,487 ) (439,912 )
Net loss attributable to Midwest Holding Inc. per common share $ (0.05 ) $ (0.05 )

18


Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Note 3. Noncontrolling Interests

     The effects on our equity of changes in our ownership interest in equity securities were as follows.

Three months ended March 31,
      2013       2012
Net loss attributable to Midwest Holding Inc. $ (498,487 ) $ (711,960 )
Transfers (to) from noncontrolling interests:
       Decrease in Midwest Holding Inc.’s additional paid-in  
              capital for Great Plains Financial stock purchases,  
              net of change in ownership (14,009 )
       Increase in Midwest Holding Inc.’s additional paid-in      
              capital for Hot Dot equity issuances, net of change in  
              ownership 272,060
Change from net loss attributable to Midwest Holding Inc.
       and transfers from noncontrolling interests $        (512,496 ) $        (439,900 )

Note 4. Investments

     The amortized cost and estimated fair value of investments classified as available-for-sale as of March 31, 2013 and December 31, 2012 are as follows:

Gross Gross
Amortized Unrealized Unrealized Estimated
      Cost       Gains       Losses       Fair Value
March 31, 2013:
       Fixed maturities:
              U.S. government obligations $ 2,108,557 $ 84,978 $ $ 2,193,535
              States and political subdivisions —
                     general obligations 1,217,587 163   19,712 1,198,038
              States and political subdivisions —    
                     special revenue 1,887,813   6,271   42,011 1,852,073
              Corporate 6,212,715 11,917 122,324   6,102,308
       Total fixed maturities 11,426,672   103,329 184,047 11,345,954
       Equity securities:  
              Common corporate stock 750,010 7,858 742,152
              Preferred corporate stock 75,000 75,000
       Total equity securities   825,010 7,858 817,152
       Total $        12,251,682 $        103,329 $        191,905 $        12,163,106

19



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Gross Gross
Amortized Unrealized Unrealized Estimated
      Cost       Gains       Losses       Fair Value
December 31, 2012:
       Fixed maturities:
              U.S. government obligations $ 2,126,977 $ 89,748 $ $ 2,216,725
              States and political subdivisions —
                     general obligations 1,219,757   1,298 22,620 1,198,435
              States and political subdivisions —    
                     special revenue 1,766,140 2,242   44,229 1,724,153
              Corporate 5,502,159   19,630 127,639   5,394,150
       Total fixed maturities   10,615,033 112,918 194,488 10,533,463
       Equity securities:  
              Common corporate stock 1,199,111 1,850 24,984 1,175,977
              Preferred corporate stock 75,000 75,000
       Total equity securities 1,274,111 1,850 24,984 1,250,977
       Total $       11,889,144 $       114,768 $       219,472 $       11,784,440

     The Company has one security that individually exceeds 10% of the total of the state and political subdivisions categories as of March 31, 2013. The amortized cost, fair value, credit ratings, and description of the security is as follows:

Amortized Estimated Fair
      Cost       Value       Credit Rating
March 31, 2013:
       Fixed maturities:    
              States and political subdivisions — general obligations            
              Maricopa County Arizona School District No. 31 $       343,219 $       338,395 AA-

     The following table summarizes, for all securities in an unrealized loss position at March 31, 2013 and December 31, 2012, the estimated fair value, pre-tax gross unrealized loss and number of securities by length of time that those securities have been continuously in an unrealized loss position.

March 31, 2013 December 31, 2012
Gross Number Gross Number
Estimated Unrealized of Estimated Unrealized of
      Fair Value       Loss       Securities       Fair Value       Loss       Securities
Fixed Maturities:
Less than 12 months:  
       States and political subdivisions —
              general obligations   $ 434,551 $ 10,563 3 $ 730,863 $ 14,810 5
       States and political subdivisions —
              special revenue   735,572   20,315 10 1,256,996 35,403 12
       Corporate 4,755,313 116,874   40   3,607,480 114,620 22
Greater than 12 months:  
       States and political subdivisions —    
              general obligations 683,330 9,149 4 226,846 7,810 1
       States and political subdivisions —
              special revenue 848,267 21,696 5 202,390   8,826 1
       Corporate 93,713 5,450 1 86,400 13,019 1
Total fixed maturities $       7,550,746 $       184,047 63 $       6,110,975 $       194,488 42

20



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

March 31, 2013 December 31, 2012
Gross Number Gross Number
Estimated Unrealized of Estimated Unrealized of
      Fair Value       Loss       Securities       Fair Value       Loss       Securities
Equity Securities:
Less than 12 months:  
       Common corporate stock   $ 742,152 $ 7,858   2   $ 1,072,325   $ 24,984   3
Total equity securities 742,152   7,858 2   1,072,325   24,984 3
Total $        8,292,898 $        191,905 65 $        7,183,300 $        219,472 45

     Based on our review of the securities in an unrealized loss position at March 31, 2013 and December 31, 2012, no other-than-temporary impairments were deemed necessary. Management believes that the Company will fully recover its cost basis in the securities held at March 31, 2013, and management does not have the intent to sell nor is it more likely than not that the Company will be required to sell such securities until they recover or mature. As of March 31, 2013, there were no individual fixed maturity securities that had a fair value to amortized cost ratio below 93%. The temporary impairments shown herein are primarily the result of the current interest rate environment rather than credit factors that would imply other-than-temporary impairment.

     The amortized cost and estimated fair value of fixed maturities at March 31, 2013, by contractual maturity, are shown below. Expected maturities may differ from contractual maturities because issuers may have the right to call or prepay obligations with or without call or prepayment penalties.

Amortized Estimated
      Cost       Fair Value
Due in one year or less $ 201,778 $ 202,016
Due after one year through five years 1,293,234   1,319,934
Due after five years through ten years   6,323,448   6,286,725
Due after ten years   3,608,212 3,537,279
$        11,426,672 $        11,345,954

     The Company is required to hold assets on deposit for the benefit of policyholders in accordance with statutory rules and regulations. At March 31, 2013 and December 31, 2012, these required deposits had a total amortized cost of $2,570,124 and $2,603,290 and fair values of $2,633,489 and $2,668,972, respectively.

     The components of net investment income for the three months ended March 31, 2013 and 2012 are as follows:

Three months ended March 31,
      2013       2012
Fixed maturities $ 95,256 $ 93,353
Equity securities 17,586 1,780  
Cash and short-term investments 4,251
Equity in the net (loss) income of unconsolidated subsidiaries 76,143     (60,197 )
Other     24,482   47,119
217,718 82,055
Less investment expenses (11,906 ) (10,592 )
$        205,812 $        71,463

     Proceeds for the three months ended March 31, 2013 and 2012 from sales of investments classified as available-for-sale were $2,355,567 and $3,304,379, respectively. Gross gains of $58,573 and $83,699 and gross losses of $0 and $48,830 were realized on those sales during the three months ended March 31, 2013 and 2012, respectively.

21



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     As of March 31, 2013, no mortgage loans were in a delinquent status and all interest on mortgage loans was current. The following table summarizes the activity in the mortgage loans on real estate, held for investment account for the periods ended March 31, 2013 and December 31, 2012.

Three months ended Year ended
      March 31, 2013       December 31, 2012
Balance at beginning of period $ 677,011   $ 915,465
Proceeds from payments on mortgage loans on real estate, held for investment     (2,210 ) (238,454 )
Balance at end of period $            674,801 $            677,011

Note 5. Fair Values of Financial Instruments

     Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. We use valuation techniques that are consistent with the market approach, the income approach and/or the cost approach. Inputs to valuation techniques refer to the assumptions that market participants would use in pricing the asset or liability. Inputs may be observable, meaning those that reflect the assumptions market participants would use in pricing the asset or liability developed based on market data obtained from independent sources, or unobservable, meaning those that reflect the reporting entity’s own assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. In that regard, accounting standards establish a fair value hierarchy for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:

  • Level 1: Quoted prices (unadjusted) for identical assets or liabilities in active markets that the entity has the ability to access as of the measurement date.
     
  • Level 2: Significant other observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data.
     
  • Level 3: Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.

     A review of fair value hierarchy classifications is conducted on a quarterly basis. Changes in the valuation inputs, or their ability to be observed, may result in a reclassification for certain financial assets or liabilities. Reclassifications impacting Level 3 of the fair value hierarchy are reported as transfers in/out of the Level 3 category as of the beginning of the period in which the reclassifications occur.

     A description of the valuation methodologies used for assets measured at fair value, as well as the general classification of such instruments pursuant to the valuation hierarchy, is set forth below.

     Fixed maturities: Fixed maturities are recorded at fair value on a recurring basis utilizing a third-party pricing source. The valuations are reviewed and validated quarterly through random testing by comparisons to separate pricing models or other third party pricing services. For the period ended March 31, 2013, there were no material changes to the valuation methods or assumptions used to determine fair values, and no broker or third party prices were changed from the values received. Securities with prices based on validated quotes from pricing services are reflected within Level 2.

22



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     Equity securities, available for sale: Equity securities consist principally of common stock of publicly and privately traded companies and preferred stock of publicly traded companies. The fair values of publicly traded equity securities are based on quoted market prices in active markets for identical assets and are classified within Level 1 in the fair value hierarchy. The fair values of a portion of our preferred equity securities are based on prices obtained from independent pricing services and these securities are generally classified within Level 2 in the fair value hierarchy.

     Equity method investments: The fair values of equity method investments approximate carrying value and are comprised of the Company’s investments in First Wyoming and Hot Dot. These securities have no active trading and the fair value for these securities is not readily determinable. The Company does not control these entities economically, and therefore does not consolidate these entities. Equity method investments are categorized as Level 3 in the fair value hierarchy.

     Cash and cash equivalents and short-term investments: The carrying value of cash and cash equivalents and short-term investments approximate the fair value because of the short maturity of the instruments.

     Policy loans: Policy loans are stated at unpaid principal balances. As these loans are fully collateralized by the cash surrender value of the underlying insurance policies, the carrying value of the policy loans approximates their fair value. Policy loans are categorized as Level 3 in the fair value hierarchy.

     Notes Receivable: Fair values for short-term notes receivable approximate carrying value. The carrying amount is a reasonable estimate of the fair value because of the relatively short time between the origination of the loan and its expected repayment. These receivables are categorized as Level 3 in the fair value hierarchy.

     Mortgage loans on real estate, held for investment: The fair values of mortgage loans on real estate, held for investment are estimated by discounting scheduled cash flows through the scheduled maturities of the loans, using interest rates currently being offered for similar loans to borrowers with similar credit ratings. As part of the Old Reliance purchase agreement, the seller guaranteed the performance of the mortgage loans and accordingly we believe book value is equal to fair value. We periodically evaluate the financial condition of the seller and his guarantee. We know of no circumstances that indicated that the guarantor would be unable to perform nor are any loans non-performing such that his guarantee would be triggered. Mortgage loans are categorized as Level 3 in the fair value hierarchy.

     Investment-type contracts: The fair value for direct and assumed liabilities under investment-type insurance contracts (accumulation annuities) is calculated using a discounted cash flow approach. Cash flows are projected using actuarial assumptions and discounted to the valuation date using risk-free rates adjusted for credit risk and nonperformance risk of the liabilities. Liabilities under investment-type insurance contracts that are wholly ceded by CRLIC to a non-affiliated reinsurer are carried at cash surrender value which approximates fair value. The fair values for insurance contracts other than investment-type contracts are not required to be disclosed. These liabilities are categorized as Level 3 in the fair value hierarchy.

     Surplus notes: The fair value for surplus notes is calculated using a discounted cash flow approach. Cash flows are projected utilizing scheduled repayments and discounted to the valuation date using market rates currently available for debt with similar remaining maturities. These liabilities are categorized as Level 3 in the fair value hierarchy.

23



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     The following table presents the Company’s fair value hierarchy for those financial instruments measured at fair value on a recurring basis as of March 31, 2013 and December 31, 2012.

Significant
Quoted Other Significant
in Active Observable Unobservable Estimated
Markets Inputs Inputs Fair
    (Level 1)     (Level 2)     (Level 3)     Value
March 31, 2013
       Fixed maturities:
              U.S. government obligations $ $ 2,193,535 $ $ 2,193,535
              States and political subdivisions — general obligations 1,198,038 1,198,038
              States and political subdivisions — special revenue 1,852,073 1,852,073
              Corporate 6,102,308 6,102,308
       Total fixed maturities 11,345,954   11,345,954
       Equity securities:  
              Common corporate stock 742,152 742,152
              Preferred corporate stock   75,000     75,000
       Total equity securities   742,152 75,000 817,152
       Total $ 742,152 $ 11,420,954 $ $ 12,163,106
December 31, 2012
       Fixed maturities:  
              U.S. government obligations $ $ 2,216,725 $ $ 2,216,725
              States and political subdivisions — general obligations 1,198,435 1,198,435
              States and political subdivisions — special revenue 1,724,153 1,724,153
              Corporate 5,394,150 5,394,150
       Total fixed maturities 10,533,463 10,533,463
       Equity securities:
              Common corporate stock 1,175,977 1,175,977
              Preferred corporate stock 75,000 75,000
       Total equity securities 1,175,977 75,000 1,250,977
       Total $      1,175,977 $       10,608,463 $        — $     11,784,440

     There were no transfers of financial instruments between Level 1 and Level 2 during the three months ended March 31, 2013 or 2012.

     Accounting standards require disclosure of the fair value of financial assets and financial liabilities, including those financial assets and financial liabilities that are not measured and reported at fair value on a recurring basis or non-recurring basis. The methodologies for estimating the fair value of financial assets and financial liabilities that are measured at fair value on a recurring basis are discussed above. There were no financial assets or financial liabilities measured at fair value on a non-recurring basis. Equity securities carried at cost are privately placed common stocks for several recently formed holding companies organized for the purpose of forming life insurance subsidiaries. These common stocks are recorded using the cost basis of accounting. These securities have no active trading and the fair value for these securities is not readily determinable. The Company does not control these entities economically, and therefore does not consolidate these entities.

24



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     The following disclosure contains the carrying values, estimated fair values and their corresponding placement in the fair value hierarchy, for financial assets and financial liabilities as of March 31, 2013 and December 31, 2012, respectively:

March 31, 2013
Fair Value Measurements at Reporting Date Using
Quoted Prices in
Active Markets
for Identical Significant Other Significant
Assets and Observable Unobservable
Carrying Liabilities Inputs Inputs Fair
     Amount      (Level 1)      (Level 2)      (Level 3)      Value
Assets:
       Fixed maturities $      11,345,954 $ $      11,345,954 $ $      11,345,954
       Equity securities 817,152 742,152 75,000 817,152
       Equity method investments 1,927,080 1,927,080 1,927,080
       Mortgage loans on real estate, held for
              investment 674,801 696,821 696,821
       Policy loans 279,460 279,460 279,460
       Notes receivable 27,383 27,383 27,383
       Short-term investments 1,173,696      1,173,696 1,173,696
       Cash and cash equivalents 4,517,247 4,517,247 4,517,247
Liabilities:
       Policyholder deposits
              (Investment-type contracts) 13,378,388      13,676,337 13,676,337
       Surplus Notes 550,000 678,327 678,327
 
 
December 31, 2012
Fair Value Measurements at Reporting Date Using
Quoted Prices in
Active Markets
for Identical Significant Other Significant
Assets and Observable Unobservable
Carrying Liabilities Inputs Inputs Fair
Amount (Level 1) (Level 2) (Level 3) Value
Assets:
       Fixed maturities $ 10,533,463 $ $ 10,533,463 $ $ 10,533,463
       Equity securities 1,250,977 1,175,977 75,000 1,250,977
       Equity method investments 1,887,196 1,887,196 1,887,196
       Mortgage loans on real estate, held for  
              investment     677,011   706,434   706,434
       Policy loans 274,664     274,664 274,664
       Notes receivable 27,383   27,383 27,383
       Short-term investments 1,171,280 1,171,280   1,171,280
       Cash and cash equivalents 4,346,555   4,346,555 4,346,555
Liabilities:  
       Policyholder deposits
              (Investment-type contracts) 12,865,671 13,163,620 13,163,620
       Surplus Notes 650,000 777,218 777,218

25



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Note 6. Income Tax Matters

     Significant components of the Company’s deferred tax assets and liabilities as of March 31, 2013 and December 31, 2012 are as follows:

      March 31, 2013       December 31, 2012
Deferred tax assets:
       Loss carryforwards $        6,399,356 $        6,061,739
       Capitalized costs 821,248 898,240
       Unrealized losses on investments   29,871 28,181
       Benefit reserves   1,168,841 1,157,055
       Total deferred tax assets 8,419,316   8,145,215
       Less valuation allowance (6,465,310 ) (6,208,648 )
       Total deferred tax assets, net of valuation allowance 1,954,006 1,936,567
Deferred tax liabilities:
       Policy acquisition costs 1,100,437   1,018,676
       Due premiums 236,981 278,842
       Value of business acquired 310,588 327,949
       Intangible assets 238,000 238,000
       Property and equipment 68,000   73,100
       Total deferred tax liabilities 1,954,006 1,936,567
Net deferred tax assets $ $

     At March 31, 2013 and December 31, 2012, the Company recorded a valuation allowance of $6,465,310 and $6,208,648, respectively, on the deferred tax assets to reduce the total to an amount that management believes will ultimately be realized. Realization of deferred tax assets is dependent upon sufficient future taxable income during the period that deductible temporary differences and carryforwards are expected to be available to reduce taxable income.

     In connection with our acquisitions of Great Plains Financial and Old Reliance Insurance Company, the Company acquired net deferred tax assets during 2012 and 2011 of $1,045,211 and $1,398,852, respectively. The Company determined that valuation allowances for the entire amounts were necessary. This acquisition of these net deferred tax assets and the related valuation did not impact the Company’s income tax expense during the period.

     Loss carryforwards for tax purposes as of March 31, 2013, have expiration dates that range from 2024 through 2028.

     There was no income tax expense for the three months ended March 31, 2013 and 2012. This differed from the amounts computed by applying the statutory U.S. federal income tax rate of 34% to pretax income, as a result of the following:

Three months ended March 31,
      2013       2012
Computed expected income tax benefit $ (169,486 ) $ (242,066 )
Increase (reduction) in income taxes resulting from:    
       Meals, entertainment and political contributions   9,052 5,109
       Dividends received deduction (4,186 )   (1,246 )
       Noncontrolling interests     (54,853 )      
       Other (37,189 )   18,163
  (87,176 ) 22,026
Tax benefit before valuation allowance        (256,662 )        (220,040 )
Change in valuation allowance 256,662 220,040
Net income tax expense $ $

26



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Note 7. Reinsurance

     A summary of significant reinsurance amounts affecting the accompanying consolidated financial statements as of March 31, 2013 and December 31, 2012 and for the three months ended March 31, 2013 and 2012 is as follows:

      March 31, 2013       December 31, 2012
Balance sheets:
       Benefit and claim reserves assumed $ 2,871,611 $ 2,887,596
       Benefit and claim reserves ceded      31,744,326      32,265,463
 
Three months ended March 31,
2013 2012
Statements of comprehensive income:
       Premiums assumed $ 8,401 $ 11,279
       Premiums ceded   85,367 101,883
       Benefits assumed   19,267   29,513
       Benefits ceded 247,304   227,459
       Commissions assumed 10 19
       Commissions ceded 2,803 3,815

     The following table provides a summary of the significant reinsurance balances recoverable on paid and unpaid policy claims by reinsurer along with the A.M. Best credit rating as of March 31, 2013:

Recoverable on Total Amount
Recoverable Recoverable Benefit Ceded Recoverable
AM Best on Paid on Unpaid Reserves/Deposit- Due from
Reinsurer      Rating      Losses      Losses      type Contracts      Premiums      Reinsurer
Security National Life Insurance Company NR $  — $ 98,726   $ 17,947,176   $ 81,076 $ 17,964,826
Optimum Re Insurance Company   A–       14,760   454,051       468,811
Sagicor Life Insurance Company A–   341,038 13,185,280 215,629 13,310,689
$     454,524 $     31,586,507 $     296,705 $     31,744,326

     CRLIC has a 100% coinsurance agreement with SNL whereby 100% of the business written by CRLIC is ceded to SNL. At March 31, 2013 and December 31, 2012, total benefit reserves, policy claims, deposit-type contracts, and due premiums ceded by CRLIC to SNL were $17,964,826 and $18,266,601, respectively. CRLIC remains contingently liable on this ceded reinsurance should SNL be unable to meet their obligations.

     During 1999, Old Reliance entered into a 75% coinsurance agreement with Sagicor Life (Sagicor) whereby 75% of the business written by Old Reliance is ceded to Sagicor. During 2000, Old Reliance coinsured the remaining 25% with Sagicor. At March 31, 2013 and December 31, 2012, total benefit reserves, policy claims, deposit-type contracts, and due premiums ceded by Old Reliance to Sagicor were $13,310,689 and $13,530,051, respectively. Old Reliance remains contingently liable on this ceded reinsurance should Sagicor be unable to meet their obligations.

     The use of reinsurance does not relieve the Company of its primary liability to pay the full amount of the insurance benefit in the event of the failure of a reinsurer to honor its contractual obligation. No reinsurer of business ceded by the Company has failed to pay policy claims (individually or in the aggregate) with respect to our ceded business. At March 31, 2013, the Company had over 98% of its reinsurance recoverable amounts concentrated with two reinsurers, Sagicor and SNL. SNL, who is not rated by A.M. Best, accounted for $18.0 million of reinsurance recoverable.

27



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     The Company monitors several factors that it considers relevant to satisfy itself as to the ongoing ability of a reinsurer to meet all obligations of the reinsurance agreements. These factors include the credit rating of the reinsurer, the financial strength of the reinsurer, significant changes or events of the reinsurer, and any other relevant factors. If the Company believes that any reinsurer would not be able to satisfy its obligations with the Company, a separate contingency reserve may be established. At March 31, 2013 and December 31, 2012, no contingency reserve was established.

Note 8. Deposit-Type Contracts

     The Company’s deposit-type contracts represent the contract value that has accrued to the benefit of the policyholder as of the balance sheet date. Liabilities for these deposit-type contracts are included without reduction for potential surrender charges. This liability is equal to the accumulated account deposits, plus interest credited, and less policyholder withdrawals. The following table provides information about deposit-type contracts for periods ended March 31, 2013 and December 31, 2012:

Period Ended
      March 31, 2013       December 31, 2012
Beginning balance $ 12,865,671 $ 11,933,276
Change in deposit-type contracts from
       Great Plains Life acquisition     737,230  
Change in deposit-type contracts assumed from SNL (9,657 ) (219,011 )
Change in deposit-type contracts fully ceded by CRLIC (204,047 ) (958,644 )
Deposits received   711,043   1,397,385
Investment earnings 46,987 96,225
Withdrawals, net (31,609 ) (120,790 )
Ending balance $       13,378,388 $       12,865,671

     Under the terms of ALSC’s coinsurance agreement with SNL, ALSC assumes certain deposit-type contract obligations, as shown in the table above. Additionally, CRLIC cedes 100% of its direct business to SNL. Accordingly, this amount is presented within the corresponding single line above. The remaining deposits, withdrawals and interest credited represent those for ALSC’s direct business.

Note 9. Commitments and Contingencies

     Legal Proceedings: We are involved in litigation incidental to our operations from time to time. We are not presently a party to any legal proceedings other than litigation arising in the ordinary course of our business, and we are not aware of any claims that could materially affect our financial position or results of operations.

     Regulatory Matters: State regulatory bodies, the SEC, and other regulatory bodies regularly make inquiries and conduct examinations or investigations concerning the Company’s compliance with laws in relation to, but not limited to, insurance and securities. The issues involved in information requests and regulatory matters vary widely. The Company cooperates in these inquiries.

     In accordance with U.S. GAAP, the Company establishes an accrued liability for litigation and regulatory matters when the future event is probable and its impact can be reasonably estimated. The initial reserve reflects management’s best estimate of the probable cost of ultimate resolution of the matter and is revised accordingly as facts and circumstances change and, ultimately, when the matter is brought to closure. There were no such liabilities accrued as of March 31, 2013 or December 31, 2012.

     Office Lease: The Company leases office space in Lincoln, Nebraska under an agreement executed August 28, 2009 and amended on January 21, 2011 that expires on January 31, 2014. As part of the acquisition of Old Reliance, the Company assumed a lease for the headquarters of Old Reliance in Colorado Springs, Colorado that expired on December 31, 2012. The Company also subleases office space for a satellite office in Kearney, Nebraska, which was executed on June 11, 2012 and expires on May 1, 2015. Great Plains Financial entered into a lease on May 1, 2011 for office space in Pierre, South Dakota, which expires on April 30, 2014. Rent expense for the three months ended March 31, 2013 and 2012 was $43,862 and $25,176, respectively. Future minimum payments for the remaining portion of 2013, 2014 and 2015 are $134,049, $39,518 and $6,000, respectively.

28



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Note 10. Statutory Net Income and Surplus

     ALSC is required to prepare statutory financial statements in accordance with statutory accounting practices prescribed or permitted by the Arizona Department of Insurance. Likewise, CRLIC and Great Plains Life are required to prepare statutory financial statements in accordance with statutory accounting practices prescribed or permitted by the Missouri and South Dakota Departments of Insurance, respectively. Statutory practices primarily differ from GAAP by charging policy acquisition costs to expense as incurred, establishing future policy benefit liabilities using different actuarial assumptions as well as valuing investments and certain assets and accounting for deferred taxes on a different basis. The following table summarizes the statutory net loss and statutory capital and surplus of ALSC, CRLIC, and Great Plains Life for the three months ended March 31, 2013 and 2012 and for the periods ended March 31, 2013 and December 31, 2012.

Statutory Capital and Surplus as of
      March 31, 2013       December 31, 2012
American Life $ 2,451,298 $ 2,417,798
Capital Reserve $ 1,369,720 $ 1,396,147
Great Plains Life $ 1,965,927 $ 2,180,787
 
Statutory Net Income (loss) for the three months ended March 31,
      2013       2012
American Life $ 41,044   $ (381,581 )
Capital Reserve   $ (26,427 ) $ (17,494 )
Great Plains Life $                         (232,719 ) $                           (97,859 )

Note 11. Surplus Notes

     The following table provides a summary of the Company’s surplus notes along with issue dates, maturity dates, face amounts, and interest rates as of March 31, 2013:

Creditor       Issue Date       Maturity Date       Face Amount       Interest Rate
First American Capital Corporation   September 1, 2006   September 1, 2016   250,000   7%
David G. Elmore   August 4, 2011   August 1, 2016 300,000 5%

     Any payments and/or repayments must be approved by the Arizona Department of Insurance. As of March 31, 2013, the Company has accrued $139,979 of interest expense under accounts payable and accrued expenses on the consolidated balance sheet. During the first quarter of 2013, the repayment of the interest and principal on a portion of the surplus notes was approved by the Arizona Department of Insurance. On January 4, 2013, the Company paid down $100,000 of principal and approximately $7,000 of accrued interest.

29



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

Note 12. Consolidation and Deconsolidation of Hot Dot

     In August 2011, the Company acquired a controlling interest ownership of Hot Dot, Inc. (Hot Dot), a company organized to develop, manufacture, and market the Alert Patch. In accordance with accounting principles generally accepted in the United States of America (“GAAP”), Hot Dot was historically consolidated into Midwest’s financial statements.

     On September 12, 2012, Hot Dot repurchased 1,000,000 shares of Hot Dot stock from Midwest for a purchase price of $750,000. As a result of the stock repurchase by Hot Dot, Midwest ceased to have a controlling financial interest in Hot Dot and subsequently deconsolidated Hot Dot on the effective date of the stock repurchase.

     The following table summarizes the cash impact of the deconsolidation of Hot Dot at the date of deconsolidation:

Investments, available for sale, equity securities $ 39,735  
Notes receivable 75,000
Intangible asset   989,900  
Property and equipment 54,750
Gain on deconsolidation   278,513  
Equity investment in Hot Dot at deconsolidation date (570,190 )
Change in noncontrolling interest   (3,175,575 )
Other liabilities (15,000 )
  $       (2,322,867 )

     Midwest determined that the fair value of Hot Dot on the date of deconsolidation approximated carrying value as Hot Dot has no active trading. The fair value for Hot Dot was determined through the use of unobservable assumptions about market participants. Hot Dot is regularly bringing in new investors at or above the prices paid by the Company. Accordingly, the Company has asserted that a willing market participant would purchase the security for the same price as the Company paid until such time as the development stage company commences operations. Midwest determined the deconsolidation date fair value of its 16.45% interest in Hot Dot to be $570,190. As a result of the deconsolidation, Midwest recognized a gain of $278,513 recorded in realized gain on deconsolidation of Hot Dot, Inc. on the consolidated statements of comprehensive income for the year ended December 31, 2012. The results of Hot Dot have been reflected in Midwest’s consolidated financial statements up to the date of the stock repurchase by Hot Dot. Subsequent to the deconsolidation of Hot Dot, the Company accounts for its investment in Hot Dot using the equity method.

Note 13. Investment in Great Plains Financial Corporation and First Wyoming Capital Corporation

     During the first quarter of 2012, the Company purchased additional shares of Great Plains Financial Corporation (Great Plains Financial). The purchase increased our total investment in Great Plains Financial to 819,000 shares. Our aggregate ownership percentage increased to approximately 21% as a result of the purchases.

     As a result of the increased ownership of Great Plains Financial, the Company changed its method of carrying the investment from cost to equity as required by generally accepted accounting principles. Under the equity method, the Company records its proportionate share of the earnings of Great Plains Financial. There was no effect of the change in accounting method for the three months ended March 31, 2013, as the Company began consolidating Great Plains Financial during the fourth quarter of 2012. The Company’s consolidated financial statements have been restated to present its equity method investment in Great Plains Financial as of the earliest period presented. For the effect of retroactive application of the equity method, equity securities available for sale, accumulated deficit, and accumulated other comprehensive loss were decreased by $246,413, $214,715, and $31,698, respectively, for the year ended December 31, 2011. Equity securities available for sale and accumulated deficit were decreased by $21,502 and $57,391, respectively, and accumulated other comprehensive loss was increased by $35,889 for the year ended December 31, 2010. Therefore, equity securities available for sale and accumulated deficit were decreased by a total of $267,915 and $272,106, respectively, and accumulated other comprehensive loss was increased by a total of $4,191 as of the beginning of fiscal year 2012 for the effect of the retroactive application of the equity method.

30



Midwest Holding Inc. and Subsidiaries
Notes to Consolidated Financial Statements – Continued

     During the third quarter of 2012, the Company began providing TPA services to Great Plains Financial and Great Plains Financial’s wholly owned subsidiary, Great Plains Life Assurance Company (Great Plains Life). At the end of the third quarter of 2012, Mark Oliver, our Chief Executive Officer and a member of our Board of Directors, was assigned to serve as President of the Company in addition to his role as Executive Vice President, CEO, and CFO of Great Plains Financial. During the fourth quarter of 2012, the Company purchased additional shares of Great Plains Financial, which increased our ownership to 24.5% as of December 31, 2012. As a result of the Company’s control over Great Plains Financial, the Company began consolidating Great Plains Financial during fourth quarter of 2012.

     During the second quarter of 2012, the Company obtained significant influence over First Wyoming Capital Corporation (First Wyoming) by filling First Wyoming’s top executive management positions and a majority of its board of director seats with employees and directors of the Company. Our total ownership in First Wyoming is 946,500 shares. Our aggregate ownership percentage was approximately 22.65% as of March 31, 2013.

     As a result of obtaining significant influence of First Wyoming, the Company changed its method of carrying the investment from cost to equity as required by generally accepted accounting principles. Under the equity method, the Company records its proportionate share of the earnings of First Wyoming. The effect of the change in accounting method for the three months ended March 31, 2013, was to decrease loss before provision for income taxes and net loss by $53,408 ($0.01 per diluted share) and to increase unrealized losses by $36,260. The Company’s consolidated financial statements have been restated to present its equity method investment in First Wyoming as of the earliest period presented. For the effect of retroactive application of the equity method, equity securities available for sale and accumulated deficit were increased by $285,787 and $297,543, respectively, and accumulated other comprehensive loss was decreased by $11,756 for the year ended December 31, 2011. Equity securities available for sale and accumulated deficit were each increased by $110,333 for the year ended December 31, 2010. Therefore, equity securities available for sale and accumulated deficit were increased by $396,120 and $407,876, respectively, and accumulated other comprehensive loss was decreased by a total of $11,756 as of the beginning of fiscal year 2012 for the effect of the retroactive application of the equity method.

Note 14. Related Party Transactions

     ALSC had a general agent contract with a corporation owned by an officer of Midwest. The agreement, which was approved by the Board of Directors of Midwest and ALSC, specifies that the corporation, a licensed insurance agency, shall receive an override commission on business written in exchange for managing the Company’s marketing. In addition, the agency must pay for all sales conventions, contests, prizes, awards and training seminars. Total payments made by ALSC during the three months ended March 31, 2013 and 2012 were $6,845 and $26,613, respectively. This agreement was terminated in October 2011; however override payments are still being made for renewal business.

     The Company commenced its third party administrative (“TPA”) services in 2012 as an additional revenue source. These agreements, for various levels of administrative services on behalf of each company, generate fee income for the Company. Services provided to each company vary based on their needs and can include some or all aspects of back-office accounting and policy administration. We have been able to perform our TPA services using our existing in-house resources. Fees earned during the three months ended March 31, 2013 amounted to $36,687. No fees were earned during the three months ended March 31, 2012.

Note 15. Subsequent Events

     All of the effects of subsequent events that provide additional evidence about conditions that existed at March 31, 2013, including the estimates inherent in the process of preparing consolidated financial statements, are recognized in the consolidated financial statements. The Company does not recognize subsequent events that provide evidence about conditions that did not exist at the date of the consolidated financial statements but arose after, but before the consolidated financial statements were available to be issued. In some cases, non recognized subsequent events are disclosed to keep the consolidated financial statements from being misleading.

     The Company has evaluated subsequent events through the date that the consolidated financial statements were issued.

31



ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

     The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our unaudited consolidated financial statements and the related notes appearing elsewhere in this report.

Cautionary Note Regarding Forward-Looking Statements

     Except for certain historical information contained herein, this report contains certain statements that may be considered "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and Section 27A of the Securities Act of 1933, as amended, and such statements are subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including without limitation: any projections of revenues, earnings, cash flows, capital expenditures, or other financial items; any statement of plans, strategies, and objectives of management for future operations; any statements concerning proposed acquisition plans, new services, or developments; any statements regarding future economic conditions or performance; and any statements of belief and any statement of assumptions underlying any of the foregoing. Words such as "believe," "may," "could," "expects," "hopes," "estimates," "projects," "intends," "anticipates," and "likely," and variations of these words, or similar expressions, terms, or phrases, are intended to identify such forward-looking statements. Forward-looking statements are inherently subject to risks, assumptions, and uncertainties, some of which cannot be predicted or quantified, which could cause future events and actual results to differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in the section entitled "Item 1A. Risk Factors," set forth in our Form 10-K for the year ended December 31, 2012, along with any supplements in Part II below.

     All such forward-looking statements speak only as of the date of this Form 10-Q. You are cautioned not to place undue reliance on such forward-looking statements. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company's expectations with regard thereto or any change in the events, conditions, or circumstances on which any such statement is based.

Overview

     Midwest was formed on October 31, 2003 for the primary purpose of becoming a financial services holding company. We presently conduct our business through our wholly owned subsidiary, American Life & Security Corp. (American Life). Capital Reserve Life Insurance Company (Capital Reserve) of Jefferson City, Missouri is a dormant, wholly owned subsidiary of American Life. Security Capital Corporation (Security Capital) is a 60% owned subsidiary of Midwest. Great Plains Financial Corporation (Great Plains Financial) is a 25.7% owned subsidiary of Midwest. Great Plains Life Assurance Company (Great Plains Life) is a wholly owned subsidiary of Great Plains Financial.

     From our inception, we have raised approximately $17.5 million through sales of shares of voting common stock in several private placements and an intrastate public offering in the State of Nebraska.

     On September 1, 2009, American Life was issued a certificate of authority to conduct life insurance business in the State of Nebraska. Initial capital and surplus contributed to American Life was approximately $3.5 million, which was increased to approximately $5.5 million on September 1, 2009. For the three months ended March 31, 2013 and 2012, American Life generated approximately $800,000 and $1.1 million in premium revenue, respectively, when combined with the operating results of Old Reliance Insurance Company (Old Reliance), a company acquired by American Life in August 2011 as described later in this document.

32



     On June 20, 2010, American Life acquired Capital Reserve in exchange for a cash payment of approximately $1.9 million. This transaction added approximately a like amount of assets to American Life. Further, with the insurance charters acquired from Capital Reserve, we obtained access to additional markets in Missouri and Kansas. Capital and surplus of Capital Reserve as of March 31, 2013 and December 31, 2012 was $1,369,720 and $1,396,147, respectively. Capital Reserve generated a $26,427 and $17,494 net loss for the three months ended March 31, 2013 and 2012, respectively.

     In connection with the acquisition of Capital Reserve, American Life also coinsured a block of life insurance business from Capital Reserve’s former parent corporation in a separate transaction. The purchase price for this block of business was approximately $375,000. This transaction added more than $70,000 in annual revenues to American Life’s operations, as well as approximately $3.5 million of new assets and $3.2 million of policy liabilities to our balance sheet.

     In January 2011, we completed the private sale of 74,159 shares of our Series A Preferred Stock to certain qualified investors in Latin America. The net proceeds of this sale, after expenses, were approximately $415,750. These proceeds were used to further capitalize our insurance operations, for working capital and for general corporate purposes.

     On July 12, 2010, in order to provide additional capital to support our continued growth, we commenced an offering of up to 2,000,000 additional shares of voting common stock to existing shareholders who were residents of the State of Nebraska. This offering was completed on February 28, 2011 and a total of 1,554,326 additional shares of voting common stock were sold. The gross proceeds of this sale were approximately $7.7 million. These proceeds were used to fund the acquisition of Old Reliance as described below, to further capitalize our insurance operations, for working capital and general corporate purposes.

     On November 8, 2010, the Company entered into an agreement to acquire all of the issued and outstanding capital stock of Old Reliance. American Life merged into Old Reliance following the purchase, with the survivor changing its name to American Life & Security Corp. In the transaction, the sole shareholder of Old Reliance received: (i) approximately $1.6 million in cash, (ii) $500,000 in the form of a surplus debenture and (iii) 150,000 shares of voting common stock of the Company ($750,000 fair value). On November 8, 2010, prior to signing the stock purchase agreement with American Life, Old Reliance had assets of approximately $19 million and for the period from January 1, 2010 through November 8, 2010, income of approximately $1.4 million, and expenses of approximately $1.7 million. The transaction, including the merger, was consummated on August 3, 2011.

     The Company was a development stage company until American Life commenced insurance operations in 2009. We have incurred significant net losses since inception in 2003 totaling approximately $12.7 million through March 31, 2013. These losses have resulted primarily from costs incurred while raising capital and establishing American Life. We expect to continue to incur operating losses until we achieve a volume of in-force life insurance policies that provides premiums that are sufficient to cover our operating expenses.

     During the third quarter of 2011, control was attained on a previous noncontrolling interest in Security Capital Corporation, an Arkansas corporation formerly known as Arkansas Security Capital Corporation. Security Capital is a development stage company that has not conducted operations apart from raising capital.

     In August 2011, the Company acquired a controlling interest ownership of Hot Dot, Inc. (Hot Dot) for $50,000, a company organized in August 2011 to develop, manufacture, and market the Alert Patch, a thermochromatic patch for monitoring and detecting body temperature. During the third quarter of 2011, Hot Dot purchased certain assets of IonX Capital Holding Inc. The consideration paid by Hot Dot was $1.05 million in cash. The purchase price was primarily allocated to a patent asset for the Alert Patch. On September 12, 2012, Hot Dot repurchased 1,000,000 shares of Hot Dot stock from Midwest for a purchase price of $750,000. As a result of the stock repurchase by Hot Dot, Midwest ceased to have a controlling financial interest in Hot Dot and subsequently deconsolidated Hot Dot on the effective date of the stock repurchase. Hot Dot is a development stage company that has not conducted operations apart from raising capital and acquiring the patent mentioned previously.

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     The Company commenced its third party administrative (“TPA”) services in 2012 as an additional revenue source. These agreements, for various levels of administrative services on behalf of each company, generate fee income for the Company. Services provided to each company vary based on their needs and can include some or all aspects of back-office accounting and policy administration. We have been able to perform our TPA services using our existing in-house resources.

     During the first quarter of 2012, the Company purchased additional shares of Great Plains Financial. As a result of the increased ownership, the Company changed its method of carrying the investment from cost to equity. During the third quarter of 2012, the Company began providing TPA services to Great Plains Financial and Great Plains Financial’s wholly owned subsidiary, Great Plains Life Assurance Company (Great Plains Life). At the end of the third quarter of 2012, Mark Oliver, our Chief Executive Officer and a member of our Board of Directors, was assigned to serve as President of the Company in addition to his role as Executive Vice President, CEO, and CFO of Great Plains Financial. During the fourth quarter of 2012, the Company purchased additional shares of Great Plains Financial, which increased our ownership to 24.5% as of December 31, 2012. As a result of the Company’s control over Great Plains Financial, the Company began consolidating Great Plains Financial during fourth quarter of 2012.

Critical Accounting Policies and Estimates

     The accounting and reporting policies of the Company are in accordance with accounting principles generally accepted in the United States of America. Preparation of these consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses. The following is an explanation of the Company’s accounting policies and the estimates considered most significant by management. These accounting policies inherently require significant judgment and assumptions and actual operating results could differ significantly from management’s estimates determined using these policies. We believe the following accounting policies, judgments and estimates are the most critical to the understanding of the results of operations and financial position. A detailed discussion of significant accounting policies is provided in Note 1 — Nature of Operations and Summary of Significant Accounting Policies in the Notes to Consolidated Financial Statements.

Valuation of Investments

     The Company’s principal investments are in fixed maturity and equity securities. Fixed maturity and equity securities, which are classified as available for sale, are carried at their fair value in the consolidated balance sheets, with unrealized gains or losses recorded in other comprehensive income (loss). The Company utilizes external independent third-party pricing services to determine its fair values on investment securities available for sale. The Company has routines, processes, and controls in place to review prices received from service providers for reasonableness and unusual fluctuations. In the event that a price is not available from a third-party pricing service, the Company pursues external pricing from brokers. Generally, the Company pursues and utilizes only one broker quote per security. In doing so, the Company solicits only brokers which have previously demonstrated knowledge and experience of the subject security.

     Each quarter, the Company evaluates the prices received from third-party security pricing services to ensure that the prices represent a reasonable estimate of the fair value within the macro-economic environment, sector factors, and overall pricing trends and expectations. The Company corroborates and validates the primary pricing sources through a variety of procedures that include but are not limited to comparison to additional independent third-party pricing services or brokers, where possible; a review of third-party pricing service methodologies; back testing; and comparison of prices to actual trades for specific securities where observable data exists. In addition, the Company analyzes the primary third-party pricing service’s methodologies and related inputs and also evaluates the various types of securities in its investment portfolio to determine an appropriate fair value hierarchy. Finally, the Company also performs additional evaluations when individual prices fall outside tolerance levels for prices received from third-party pricing services.

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     Additionally, the Company has investments in development stage entities. These equity securities approximate carrying value and are invested in privately-held life insurance companies. These securities have no active trading and are carried at cost.

     The Company has a policy and process in place to identify securities that could potentially have an impairment that is other-than-temporary. The assessment of whether impairments have occurred is based on a case-by-case evaluation of underlying reasons for the decline in fair value. The Company considers severity of impairment, duration of impairment, forecasted recovery period, industry outlook, financial condition of the issuer, projected cash flows, issuer credit ratings and whether the Company intends to sell a security or it is more likely than not that the Company would be required to sell a security prior to the recovery of the amortized cost.

     The recognition of other-than-temporary impairment losses on debt securities is dependent on the facts and circumstances related to the specific security. If the Company intends to sell a security or it is more likely than not that the Company would be required to sell a security prior to recovery of the amortized cost, the difference between amortized cost and fair value is recognized in the income statement as an other-than-temporary impairment. If the Company does not expect to recover the amortized basis, does not plan to sell the security and if it is not more likely than not that the Company would be required to sell a security before the recovery of its amortized cost, the recognition of the other-than-temporary impairment is bifurcated. The Company recognizes the credit loss portion in the statements of comprehensive income and the noncredit loss portion in accumulated other comprehensive loss. The credit component of an other-than-temporary impairment is determined by comparing the net present value of projected cash flows with the amortized cost basis of the debt security. The net present value is calculated by discounting the Company’s best estimate of projected future cash flows at the effective interest rate implicit in the fixed income security at the date of acquisition. Cash flow estimates are driven by assumptions regarding probability of default, including changes in credit ratings, and estimates regarding timing and amount of recoveries associated with a default.

Deferred Acquisition Costs

     Incremental direct costs that result directly from and are essential to the contract acquisition transaction and would not have been incurred by the Company had the contract acquisition not occurred, are capitalized and amortized over the life of the premiums produced. Recoverability of deferred acquisition costs is evaluated periodically by comparing the current estimate of the present value of expected pretax future profits to the unamortized asset balance. If this current estimate is less than the existing balance, the difference is charged to expense.

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Value of Business Acquired

     Value of business acquired (VOBA) represents the estimated value assigned to purchased companies or insurance in force of the assumed policy obligations at the date of acquisition of a block of policies. At least annually, a review is performed of the models and the assumptions used to develop expected future profits, based upon management’s current view of future events. VOBA is reviewed on an ongoing basis to determine that the unamortized portion does not exceed the expected recoverable amounts. Management’s view primarily reflects Company experience but can also reflect emerging trends within the industry. Short-term deviations in experience affect the amortization of VOBA in the period, but do not necessarily indicate that a change to the long-term assumptions of future experience is warranted. If it is determined that it is appropriate to change the assumptions related to future experience, then an unlocking adjustment is recognized for the block of business being evaluated. Certain assumptions, such as interest spreads and surrender rates, may be interrelated. As such, unlocking adjustments often reflect revisions to multiple assumptions. The VOBA balance is immediately impacted by any assumption changes, with the change reflected through the statements of comprehensive income as an unlocking adjustment in the amount of VOBA amortized. These adjustments can be positive or negative with adjustments reducing amortization limited to amounts previously deferred plus interest accrued through the date of the adjustment.

     In addition, the Company may consider refinements in estimates due to improved capabilities resulting from administrative or actuarial system upgrades. The Company considers such enhancements to determine whether and to what extent they are associated with prior periods or simply improvements in the projection of future expected gross profits due to improved functionality. To the extent they represent such improvements, these items are applied to the appropriate financial statement line items in a manner similar to unlocking adjustments.

     VOBA is also reviewed on an ongoing basis to determine that the unamortized portion does not exceed the expected recoverable amounts. If it is determined from emerging experience that the premium margins or gross profits are less than unamortized deferred acquisition costs, then the asset will be adjusted downward with the adjustment recorded as an expense in the current period.

Goodwill and Intangibles

     Goodwill represents the excess of the amounts paid to acquire subsidiaries and other businesses over the fair value of their net assets at the date of acquisition. Goodwill is tested for impairment at least annually in the fourth quarter or more frequently if events or circumstances change that would indicate that a triggering event has occurred.

     In assessing the qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying amount, we assess relevant events and circumstances that may impact the fair value and the carrying amount of the reporting unit. The identification of relevant events and circumstances and how these may impact a reporting units’ fair value or carrying amount involve significant judgments and assumptions. The judgment and assumptions include the identification of macroeconomic conditions, industry and market considerations, cost factors, overall financial performance, specific events and share price trends and making the assessment on whether each relevant factor will impact the impairment test positively or negatively and the magnitude of any such impact.

     For a reporting unit in which the Company elects to perform the qualitative impairment assessment and the assessment concludes that it is more likely than not that the fair value is less than its carrying value, we perform the first step of the quantitative goodwill impairment test, which compares the fair value of the reporting unit to its carrying value. If the Company elects to forego the qualitative impairment assessment, the Company performs the first step to the quantitative goodwill impairment test. If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that unit, goodwill is not considered impaired and we are not required to perform further testing. If the carrying value of the net assets assigned to the reporting unit exceeds the fair value of the reporting unit, then we must perform the second step of the goodwill impairment test in order to determine the implied fair value of the reporting unit’s goodwill. If, during this second step, we determine that the carrying value of a reporting unit’s goodwill exceeds its implied fair value, we would record an impairment loss equal to the difference.

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     The Company elected to forego the qualitative assessment during its 2012 analysis and performed the first step of the goodwill quantitative analysis to determine if the fair value of the reporting unit was in excess of the carrying value. As of December 31, 2012, the fair value of the Company’s reporting units exceeded the carrying value of the net assets assigned to that unit and the Company was not required to perform further testing for impairment. Management's determination of the fair value of each reporting unit incorporates multiple inputs including discounted cash flow calculations, peer company price to earnings multiples, and assumptions that market participants would make in valuing the reporting unit. Other assumptions can include levels of economic capital, future business growth, and earnings projections.

     The Company assesses the recoverability of indefinite-lived intangible assets at least annually or whenever events or circumstances suggest that the carrying value of an identifiable indefinite-lived intangible asset may exceed the sum of the future discounted cash flows expected to result from its use and eventual disposition. If the asset is considered to be impaired, the amount of any impairment is measured as the difference between the carrying value and the fair value of the impaired asset.

     The Company compared the carrying value of its identifiable indefinite-lived intangible assets to the sum of the future discounted cash flows. As of December 31, 2012, the sum of the future discounted cash flows exceeded the carrying value of the indefinite-lived intangible assets. The assumptions and estimates used to determine future values are complex and subjective. They can be affected by various factors, including external factors such as industry and economic trends, and internal factors such as changes in our business strategy and our revenue forecasts.

Reinsurance

     In the normal course of business, the Company seeks to limit aggregate and single exposure to losses on large risks by purchasing reinsurance. The amounts reported in the consolidated balance sheets as reinsurance recoverable include amounts billed to reinsurers on losses paid as well as estimates of amounts expected to be recovered from reinsurers on insurance liabilities that have not yet been paid. Reinsurance recoverable on unpaid losses are estimated based upon assumptions consistent with those used in establishing the liabilities related to the underlying reinsured contracts. Insurance liabilities are reported gross of reinsurance recoverable. Management believes the recoverables are appropriately established. The Company generally strives to diversify its credit risks related to reinsurance ceded. Reinsurance premiums are generally reflected in income in a manner consistent with the recognition of premiums on the reinsured contracts. Reinsurance does not extinguish the Company’s primary liability under the policies written. Therefore, the Company regularly evaluates the financial condition of its reinsurers including their activities with respect to claim settlement practices and commutations, and establishes allowances for uncollectible reinsurance recoverable as appropriate.

Future Policy Benefits

     The Company establishes liabilities for amounts payable under insurance policies, including traditional life insurance and annuities. Generally, amounts are payable over an extended period of time. Liabilities for future policy benefits of traditional life insurance have been computed by a net level premium method based upon estimates at the time of issue for investment yields, mortality and withdrawals. These estimates include provisions for experience less favorable than initially expected. Mortality assumptions are based on industry experience expressed as a percentage of standard mortality tables.

Income Taxes

     Deferred tax assets are recorded based on the differences between the financial statement and tax basis of assets and liabilities at the enacted tax rates. The principal assets and liabilities giving rise to such differences are investments, insurance reserves, and deferred acquisition costs. A deferred tax asset valuation allowance is established when there is uncertainty that such assets would be realized. The Company has no uncertain tax positions that they believe are more-likely-than not that the benefit will not to be realized.

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Recognition of Revenues

     Revenues on traditional life insurance products consist of direct and assumed premiums reported as earned when due.

     Amounts received as payment for annuities and/or non-traditional contracts such as interest sensitive whole life contracts, single payment endowment contracts, single payment juvenile contracts and other contracts without life contingencies are recognized as deposits to policyholder account balances and included in future insurance policy benefits. Revenues from these contracts are comprised of fees earned for administrative and contract-holder services, which are recognized over the period of the contracts, and included in revenue. Deposits are shown as a financing activity in the Consolidated Statements of Cash Flows.

     Amounts received under our multi-benefit policy form are allocated to the life insurance portion of the multi-benefit life insurance arrangement and the annuity portion based upon the signed policy.

New Accounting Standards

     A detailed discussion of new accounting standards is provided in Note 1 — Nature of Operations and Summary of Significant Accounting Policies in the Notes to Consolidated Financial Statements.

Income

     Our income prior to commencing insurance operations in 2009 came from our investments, which were nominal due to the need to maintain liquidity. When American Life commenced operations in September 2009, we also began to receive premium income from the sales of life insurance. Capital Reserve, acquired in 2010, has had minimal impact on operations as it has no premium income or related expenses. Management expects the premium writings in American Life and Great Plains to increase in the next few years as the business continues to expand, and as assets and policy reserves grow, expects investment income to grow also.

Consolidated Results of Operations

     Insurance revenues are primarily generated from premium revenues and investment income. Insurance revenues for the three months ended March 31, 2013 and 2012 are summarized in the table below.

Three months ended March 31,
2013        2012
Income:          
       Premiums $       1,115,760 1,090,801
       Investment income, net of expenses   205,812     71,463
       Net realized gains on investments 58,573 34,869
       Miscellaneous income   36,687     4,000
$ 1,416,832 $       1,201,133

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     Premium revenue: Premium revenue in the three months ended March 31, 2013 was $1,115,760 compared to $1,090,801 in the three months ended March 31, 2012. The increase in premium revenue is primarily attributable to the acquisition of Great Plains Financial. 100% of payments received for first year premiums are traditional life insurance premiums and recognized as earned when due. In subsequent years, 50% of the payments received are applied toward the traditional life insurance premium. The other 50% of the payments received are applied towards the annuity premium which is recognized as deposits to policyholder account balances and included in future insurance policy benefits. The change in distribution contributes to an apparent lower level of persistency than that actually experienced. Were annuities included, premium income would have been $1,826,803 and $1,364,775, in the three months ended March 31, 2013 and 2012, respectively. Management is pursuing the development of new products, which it expects to release during 2013.

     Investment income, net of expenses: The components of net investment income for the three months ended March 31, 2013 and 2012 are as follows:

Three months ended March 31,
2013        2012
Fixed maturities $       95,256     $       93,353  
Equity securities 17,586 1,780
Cash and short-term investments   4,251        
Equity in the net income (loss) of unconsolidated subsidiaries 76,143 (60,197 )
Other   24,482       47,119  
217,718 82,055
Less investment expenses   (11,906 )     (10,592 )
$ 205,812 $ 71,463

     Investment income, net of expenses was $205,812 in the three months ended March 31, 2013 compared to $71,463 in the three months ended March 31, 2012. The increase for the three months ended March 31, 2013 is due to higher average invested balances as a result of investment of capital along with the acquisition of Great Plains Financial and gains on equity method investments. Interest from mortgage loans on real estate, income from real estate investments, policy loan interest, and miscellaneous investment income is included in the “Other” line item above. A majority of the Company’s “Other” investment income results from assets such as real estate, mortgage loans, and policy loans, which were acquired in the Old Reliance acquisition that was consummated in August 2011.

     Net realized gains on investments: Net realized gains on investments in the three months ended March 31, 2013 was $58,573 compared to $34,869 in the three months ended March 31, 2012. The Company sold these securities to reposition its available for sale portfolio to take advantage of favorable interest rate positions.

     Miscellaneous income: Miscellaneous income in the three months ended March 31, 2013 was $36,687 compared to $4,000 in the three months ended March 31, 2012. The increase in miscellaneous income is attributable to third-party administration fee income earned in 2013.

     Expenses for the three months ended March 31, 2013 and 2012 are summarized in the table below.

Three months ended March 31,
2013        2012
Expenses:            
       Death and other benefits $       167,099 $       239,827
       Increase in benefit reserves   361,559     327,516  
       Amortization of deferred acquisition costs 198,222 (74,812 )
       Salaries and benefits   598,525     722,361  
       Other operating expenses 667,266 1,099,006
  $ 1,992,671   $ 2,313,898  

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     Death and other benefits: Death and other policy benefits were $167,099 in the three months ended March 31, 2013 compared to $239,827 in the three months ended March 31, 2012. The decrease in death and other policy benefits for the three months ended March 31, 2013 is primarily attributable to a reduction of claims paid on Old Reliance policies. Death benefits for American Life and Great Plains were nominal in 2013 and 2012.

     Increase in benefit reserves: The increase in benefit reserves was $361,559 in the three months ended March 31, 2013 compared to $327,516 in the three months ended March 31, 2012. The increase in benefit reserves rose for the three months ended March 31, 2013 compared to the same period in 2012 primarily because of the acquisition of Great Plains Financial.

     Amortization of deferred acquisition costs: Incremental direct costs that result directly from and are essential to the contract acquisition transaction and would not have been incurred by the Company had the contract acquisition not occurred, are capitalized and amortized over the life of the premiums produced. The majority of these acquisition expenses consist of commissions paid to agents, underwriting costs, and certain marketing expenses. In accordance with accounting principles generally accepted in the United States of America (GAAP), these costs are capitalized and amortized over the life of the premiums produced. The amortization of such costs was $198,222 in the three months ended March 31, 2013, compared to ($74,812) in the three months ended March 31, 2012. The increase in amortization, results from an increase in the balances of deferred acquisition costs period over period. During the first quarter of 2012, the Company recorded a one-time adjustment related to our estimated amortization period for recognizing deferred acquisition costs creating a negative amortization amount.

     Salaries and benefits: Salaries and benefits were $598,525 in the three months ended March 31, 2013 compared to $722,361 in the three months ended March 31, 2012. This decrease in payroll for the three months ending March 31, 2013 compared to the same period in 2012 results from primarily from the deconsolidation of Hot Dot, which accounted for approximately $337,000 of payroll expenses during the three months ended March 31, 2012, offset by the consolidation of Great Plains Financial, which increased payroll expenses by approximately $100,000 during the three months ended March 31, 2013. Additional payroll expense incurred during the three months ended March 31, 2013 resulted from additional employees hired for the Company’s private placement offering.

     Other expenses: Other expenses (general administrative expenses, licenses and fees, and other expenses) were $667,266 in the three months ended March 31, 2013 compared to $1,099,006 in the three months ended March 31, 2012. The Company’s other operating expenses during the three months ended March 31, 2013 decreased compared to the same period in 2012 due to other expenses incurred by Hot Dot of approximately $200,000 which were not incurred during 2013 along with legal and consulting expenses of approximately $274,000 incurred by the Company during the first quarter of 2012 related to its Form 10 filing as it became a public company.

     Net Loss: Net loss was ($575,839) for the three months ended March 31, 2013, compared to a net loss of ($1,112,765) for the three months ended March 31, 2012. The decrease in net loss was primarily attributable to an overall increase in recurring revenues described above and an overall decrease in expenses. Additionally, a portion of expenses related to consolidated subsidiaries that are not wholly owned by Midwest. As such, a share of the net loss is attributable to other noncontrolling owners, as described below.

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     Loss attributable to noncontrolling interests: Midwest owns approximately 60% of the capital stock of Security Capital, approximately 24.7% of the capital stock of Hot Dot on the deconsolidation date of September 12, 2012, and approximately 25.74% of Great Plains Financial. Security Capital is consolidated on Midwest’s financial statements, Hot Dot was consolidated on Midwest’s financial statements through September 12, 2012 prior to being deconsolidated, and Great Plains Financial was consolidated on Midwest’s financial statements beginning on October 1, 2012. The loss attributable to noncontrolling interests on Midwest’s financial statements for the three months ended March 31, 2013 represents the net loss of Great Plains Financial to the other, noncontrolling shareholders of Great Plains Financial. The loss attributable to noncontrolling interests on Midwest’s financial statements for the three months ended March 31, 2012 represents the allocation of pro rata portions of the net loss of Hot Dot to the other, noncontrolling shareholders. Security Capital has not had any income or expense for the past two years. The loss attributable to noncontrolling interests was ($77,352) for the three months ended March 31, 2013, compared to ($400,805) for the three months ended March 31, 2012. The decrease in loss attributable to noncontrolling interests reflects a decreased net loss incurred by Great Plains compared to the net loss incurred by Hot Dot in the periods presented. Both Security Capital and Hot Dot are development stage enterprises that have not generated significant income to offset their expenses.

     Net loss attributable to Midwest Holding Inc.: Net loss attributable to Midwest Holding Inc. was ($498,487) for the three months ended March 31, 2013 compared to a net loss of ($711,960) for the three months ended March 31, 2012. The decrease in the net loss for the three months ended March 31, 2013 compared to same period in 2012 was primarily attributable to an increase in net investment income of $134,349 primarily resulting from gains on equity method investments. Additionally, during the three months ended March 31, 2012, the Company paid legal and consulting expenses of approximately $274,000 related to its Form 10 filing as it became a public company. We expect our losses to continue in the future as we incur costs to grow our life insurance business.

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Investments

     The Company’s overall investment philosophy is reflected in the allocation of its investments. The Company emphasizes investment grade debt securities, with smaller holdings in equity securities, real estate, held for investment, mortgage loans on real estate, held for investment, policy loans, and other investments. The following table shows the carrying value of our investments by investment category and cash and cash equivalents, and the percentage of each to total invested assets as of March 31, 2013 and December 31, 2012.

March 31, 2013   December 31, 2012  
Carrying   Percent of         Carrying   Percent of  
Value       Total   Value       Total  
Fixed maturity securities:      
       U.S. government obligations $ 2,193,535 9.7 % $ 2,216,725 10.1 %
       States and political subdivisions — general
       obligations 1,198,038 5.3 1,198,435 5.4
       States and political subdivisions — special revenue 1,852,073 8.2 1,724,153 7.9
       Corporate 6,102,308 27.0 5,394,150 24.5
Total fixed maturity securities 11,345,954 50.2 10,533,463 47.9
Equity securities:
       Common corporate stock 742,152 3.3 1,175,977 5.3
       Preferred corporate stock 75,000 0.3 75,000 0.3
Total equity securities 817,152 3.6 1,250,977 5.6
Cash and cash equivalents 4,517,247 20.0 4,346,555 19.8
Equity method investments 1,927,080 8.5 1,887,196 8.6
Equity securities, at cost 1,263,438 5.6 1,267,938 5.8
Short-term investments 1,173,696 5.2 1,171,280 5.3
Other investments:
       Mortgage loans on real estate, held for investment 674,801 3.0 677,011 3.1
       Real estate, held for investment 562,879 2.6 565,889 2.6
       Policy loans 279,460 1.2 274,664 1.2
       Notes receivable 27,383 0.1 27,383 0.1
Total $      22,589,090      100 % $      22,002,356      100 %

     Increases in fixed maturity securities primarily result from additional purchases made by American Life during the first quarter of 2013.

     Decreases in equity securities result from the sale of a mutual fund by Great Plains Financial during the first quarter of 2013.

     Increases in equity method investments result from the purchase of additional shares of First Wyoming and equity issuances by Hot Dot. The purchases in First Wyoming increased our total investment in First Wyoming to 946,500 shares. Our aggregate ownership percentage increased to approximately 22.65% as a result of the purchases.

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     The following table shows the distribution of the credit ratings of our portfolio of fixed maturity securities by carrying value as of March 31, 2013 and December 31, 2012.

March 31, 2013 December 31, 2012
      Carrying       Percent of     Carrying       Percent of  
Value Total   Value Total
AAA and U.S. Government $ 2,296,588 20.2 % $ 2,320,825 22.0 %
AA 2,109,240 18.6 1,934,358 18.4
A 4,774,878 42.1 3,514,312 33.4
BBB 1,962,845 17.3   2,569,921 24.4
       Total investment grade 11,143,551 98.2 10,339,416 98.2
BB and other 202,403 1.8 194,047 1.8
Total $      11,345,954      100 % $      10,533,463      100 %

     Reflecting the high quality of securities maintained by the Company, 98.2% of all fixed maturity securities were investment grade as of March 31, 2013 and December 31, 2012. Due to the low interest rate environment, the Company has invested in bonds with “BBB” ratings or greater. Recently, as opportunities present themselves, lower-rated bonds have been disposed of and replaced with more-highly rated instruments.

Market Risks of Financial Instruments

     The Company holds a diversified portfolio of investments that primarily includes cash, bonds, stocks, mortgage loans on real estate, held for investment, real estate, held for investment and notes receivable. Each of these investments is subject to market risks that can affect their return and their fair value. A majority of the investments are fixed maturity securities including debt issues of corporations, U.S. Treasury securities, or securities issued by government agencies. The primary market risks affecting the investment portfolio are interest rate risk, credit risk, and equity risk.

Interest Rate Risk

     Interest rate risk arises from the price sensitivity of investments to changes in interest rates. Interest and dividend income represent the greatest portion of an investment’s return for most fixed maturity securities in stable interest rate environments. The changes in the fair value of such investments are inversely related to changes in market interest rates. As interest rates fall, the interest and dividend streams of existing fixed-rate investments become more valuable and fair values rise. As interest rates rise, the opposite effect occurs.

     The Company attempts to mitigate its exposure to adverse interest rate movements through staggering the maturities of the fixed maturity investments and through maintaining cash and other short term investments to assure sufficient liquidity to meet its obligations and to address reinvestment risk considerations. Due to the composition of our book of insurance business, we believe it is unlikely that we would encounter large surrender activity due to an interest rate increase that would force the disposal of fixed maturities at a loss.

Credit Risk

     The Company is exposed to credit risk through counterparties and within the investment portfolio. Credit risk relates to the uncertainty associated with an obligor’s ability to make timely payments of principal and interest in accordance with the contractual terms of an instrument or contract. The Company manages its credit risk through established investment credit policies and guidelines which address the quality of creditors and counterparties, concentration limits, diversification practices and acceptable risk levels. These policies and guidelines are regularly reviewed and approved by senior management.

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Equity Risk

     Equity risk is the risk that the Company will incur economic losses due to adverse fluctuations in a particular stock. As of March 31, 2013 and December 31, 2012, the fair value of our available for sale equity securities was $817,152 and $1,250,977, respectively. As of March 31, 2013 a 10% decline in the value of the available for sale equity securities would result in an unrealized loss of $81,715 as compared to an estimated unrealized loss of $125,098 as of December 31, 2012. The selection of a 10% unfavorable change in the equity markets should not be construed as a prediction by the Company of future market events, but rather as an illustration of the potential impact of such an event. A majority of the Company’s investment in equity securities are comprised of investments in affiliates and mutual funds. Additionally, our investments in affiliates constitute high-risk investments in developing businesses that have incurred significant losses and have not achieved profitability. There is no assurance as to the actual amount of financial return, if any, which may result from ownership of these securities. The entire value of these securities may be lost.

Liquidity and Capital Resources

     Since inception, the Company’s operations have been financed primarily through the sale of voting common stock and preferred stock. The operations have not been profitable and have generated significant operating losses since the Company was incorporated in 2003.

     Premium income, deposits to policyholder account balances, and investment income are the primary sources of funds while withdrawals of policyholder account balances, investment purchases, policy benefits in the form of claims, and operating expenses are the primary uses of funds. To ensure we will be able to pay future commitments, the funds received as premium payments and deposits are invested in primarily fixed income securities. Funds are invested with the intent that the income from investments, plus proceeds from maturities, will meet the ongoing cash flow needs of the Company. The approach of matching asset and liability durations and yields requires an appropriate mix of investments. The Company’s investments consist primarily of marketable debt securities that could be readily converted to cash for liquidity needs. Cash flow projections and cash flow tests under various market interest scenarios are also performed annually to assist in evaluating liquidity needs and adequacy. We currently anticipate that available liquidity sources and future cash flows will be adequate to meet our needs for funds.

     Net cash provided by operating activities was $53,994 for the three months ended March 31, 2013. The primary sources of cash from operating activities were from premium receipts, collection amounts due from reinsurers and net investment income. The primary uses of cash from operating activities were from payments of commissions to agents and settlement of policy liabilities. Net cash used in investing activities was $391,266. The primary source of cash was from sales of available for sale securities. Offsetting this source of cash was the Company’s investments in available for sale securities and the purchase of property and equipment. Net cash provided by financing activities was $507,964. The primary sources of cash were the net proceeds from the sale of common stock in the Company’s private placement offering and receipts on deposit type contracts. These were offset by payments made by the Company on its surplus notes.

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     At March 31, 2013, the Company had cash and cash equivalents totaling $4,517,247. The Company believes that its existing cash and cash equivalents will be sufficient to fund the anticipated operating expenses and capital expenditures for at least twelve months. The Company has based this estimate upon assumptions that may prove to be wrong and the Company could use its capital resources sooner than they currently expect. The growth of our insurance subsidiaries is uncertain and will require additional capital if they continue to grow.

Impact of Inflation

     Insurance premiums are established before the amount of losses and loss adjustment expenses, or the extent to which inflation may affect such losses and expenses, are known. The Company attempts, in establishing premiums, to anticipate the potential impact of inflation. If, for competitive reasons, premiums cannot be increased to anticipate inflation, this cost would be absorbed by us. Inflation also affects the rate of investment return on the investment portfolio with a corresponding effect on investment income.

Off-Balance Sheet Arrangements

     We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

Contractual Obligations

     As a “smaller reporting company” the Company is not required to provide the table of contractual obligations required pursuant to this Item.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

     As a “smaller reporting company,” the Company is not required to provide disclosure pursuant to this Item.

ITEM 4. CONTROLS AND PROCEDURES.

     We have established disclosure controls and procedures to ensure, among other things, material information relating to our Company, including our consolidated subsidiaries, is made known to our officers who certify our financial reports and to the other members of our senior management and the Board of Directors.

     As required by Exchange Act Rule 13a-15(b), management of the Company, including the Chief Executive Officer and the Vice President and Controller, conducted an evaluation as of the end of the period covered by this report, of the effectiveness of the Company’s disclosure controls and procedures as defined in Exchange Act Rules 13a-15(e). Based upon an evaluation at the end of the period, the Chief Executive Officer and the Vice President and Controller concluded that disclosure controls and procedures are effective in timely alerting them to material information relating to us and our consolidated subsidiaries required to be disclosed in our periodic reports under the Exchange Act.

     There were no changes to the Company’s internal control over financial reporting as defined in Exchange Act Rule 13a-15(f) during the three months ended March 31, 2013 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

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PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

     We are involved in litigation incidental to our operations from time to time. We are not presently a party to any legal proceedings other than litigation arising in the ordinary course of our business, and we are not aware of any claims that could materially affect our financial position or results of operations.

ITEM 1A. RISK FACTORS.

     There have been no material changes from the risk factors described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2012 in response to Item 1A of Part I of such Form 10-K.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

     On February 20, 2013, the Company commenced a private placement offering under Regulation D of the Securities Act of 1933. The Company is offering a maximum amount of $10,000,000. Sales of common shares are made in Units, with each Unit consisting of fifty shares of common stock and one detachable warrant to purchase ten shares of common stock at an exercise price of $6.50 per share exercisable through December 31, 2016. The table below sets forth information regarding the Company’s sales of its common stock during the first quarter of 2013.

Total Number of       Price Paid Per       Total
Shares Purchased Share Consideration
February 20 – March 31, 2013 2,850 $      6.00 $      17,100

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

     None.

ITEM 4. MINE SAFETY DISCLOSURES.

     Not applicable.

ITEM 5. OTHER INFORMATION.

     None.

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ITEM 6. EXHIBITS.

EXHIBIT      
NUMBER DESCRIPTION
31.1* Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
   
31.2* Certification of Principal Accounting Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
 
32* Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
101.INS ** XBRL Instance Document.
 
101.SCH ** XBRL Taxonomy Extension Schema Document.
 
101.CAL ** XBRL Taxonomy Extension Calculation Linkbase Document.
 
101.LAB ** XBRL Taxonomy Extension Label Linkbase Document.
 
101.PRE ** XBRL Taxonomy Extension Presentation Linkbase Document.
 
101.DEF ** XBRL Taxonomy Extension Definition Linkbase Document.
____________________
 
* Filed herewith.
** Furnished herewith.

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SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Dated: May 15, 2013

MIDWEST HOLDING INC.
   
By: /s/ MARK A. OLIVER
Name:   Mark A. Oliver
Title:   Chief Executive Officer
  (Principal Executive Officer and Principal Financial Officer)
 
By: /s/ MICHAEL T. MASON
Name:   Michael T. Mason
Title:   Vice President and Controller
  (Principal Accounting Officer)

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