Petrolia Energy Corp - Quarter Report: 2009 September (Form 10-Q)
Washington,
D.C. 20549
FORM
10-Q
[x]
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES
EXCHANGE ACT OF 1934
For the
Quarterly period ended September 30,
2009
[]
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES
EXCHANGE ACT OF 1934
Commission
File No. 000-52690
Art Design,
Inc.
(Exact
Name of Registrant as specified in its charter)
Colorado
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86-1061005
|
(State
or other jurisdiction
|
(IRS
Employer File Number)
|
of
incorporation)
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3636
S. Jason Street
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Englewood, Colorado
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80113
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(Address
of principal executive offices)
|
(zip
code)
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(303)
781-7280
(Registrant's
telephone number, including area code)
Check
whether the issuer: (1) filed all reports required to be filed by Section 13 or
15(d) of the Exchange Act during the past 12 months (or for such shorter period
that the registrant was required to file such reports); and (2) has been subject
to such filing requirements for the past 90 days. Yes
[X] No [ ]
Indicate
by check mark whether the registrant has submitted electronically and posted on
its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T(Section 232.405 of
this chapter) during the preceding 12 months(or such shorter period that the
registrant was required to submit and post such files. Yes [] No [
]
Indicate
by check mark whether the registrant is a large accelerated filer, a
non-accelerated filer, or a smaller reporting company. See definitions of “large
accelerated filer,” “accelerated filer,” and “small reporting company” in Rule
12b-2 of the Exchange Act.
Large
accelerated filer []
|
Accelerated
filer []
|
Non-accelerated
filer [] (Do not check if a smaller reporting company)
|
Smaller
reporting company [X]
|
Indicate
by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act) Yes
[ ] No [X]
-
1 -
FORM
10-Q
Art
Design, Inc.
TABLE OF
CONTENTS
Page
|
|
PART
I FINANCIAL INFORMATION
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|
Item
1. Financial Statements for the period ended September 30,
2009
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3
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Consolidated
Balance Sheet (Unaudited)
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4
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Consolidated
Statements of Operations (Unaudited)
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5
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Consolidated
Statements of Cash Flows (Unaudited)
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6
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Notes
to Consolidated Financial Statements
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7
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Item 2. Management’s Discussion and Analysis and Plan of
Operation
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9
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Item 3. Quantitative and Qualitative Disclosures About Market
Risk
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Item 4 Controls and Procedures
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19
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Item 4T. Controls and Procedures
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PART
II OTHER INFORMATION
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Item
1. Legal Proceedings
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20
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Item
1A. Risk Factors
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20
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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds | 20 |
Item
3. Defaults Upon Senior Securities
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20
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Item
4. Submission of Matters to a Vote of Security Holders
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20
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Item
5. Other Information
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20
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Item
6. Exhibits
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20
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Signatures
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21
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2 -
PART
I FINANCIAL INFORMATION
References
in this document to "us," "we," or "Company" refer to Art Design, Inc. and its
subsidiary, Art Dimensions, Inc.
ITEM
1. FINANCIAL STATEMENTS
ART
DESIGN, INC.
CONSOLIDATED
FINANCIAL STATEMENTS
(Unaudited)
Quarter
Ended September 30, 2009
TABLE
OF CONTENTS
Page
|
||
FINANCIAL
STATEMENTS
|
||
Consolidated balance sheets | 1 | |
Consolidated
statemes of operations
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2
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Consolidated
statements of cash flows
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3
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Notes
to consolidated financial statements
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5
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3 -
ART
DESIGN, INC.
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||||||||
CONSOLIDATED
BALANCE SHEETS
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||||||||
Setp.
30, 2009
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||||||||
Dec.
31, 2008
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(Unaudited)
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|||||||
ASSETS
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||||||||
Current
assets
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||||||||
Cash
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$ | 80,390 | $ | 61,123 | ||||
Accounts
receivable
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223 | 59,973 | ||||||
Total current
assets
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80,613 | 121,096 | ||||||
Accounts
receivable - related party
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||||||||
Fixed
assets
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13,269 | 13,269 | ||||||
Less
accumulated depreciation
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(11,654 | ) | (11,969 | ) | ||||
Other
assets
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- | - | ||||||
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1,615 | 1,300 | ||||||
Total
Assets
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$ | 82,228 | $ | 122,396 | ||||
LIABILITIES
& STOCKHOLDERS' EQUITY
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||||||||
Current
liabilities
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||||||||
Accounts
payable
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$ | - | $ | - | ||||
Accounts payable -
related party
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309 | 60,059 | ||||||
Note
payable - related party
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34,201 | 34,201 | ||||||
Total current
liabilties
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34,510 | 94,260 | ||||||
Total
Liabilities
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34,510 | 94,260 | ||||||
Stockholders'
Equity
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||||||||
Preferred
stock, $.10 par value;
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||||||||
1,000,000
shares authorized;
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||||||||
No
shares issued & outstanding
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- | - | ||||||
Common
stock, $.001 par value;
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||||||||
50,000,000
shares authorized;
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||||||||
10,820,600
shares
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||||||||
issued
& outstanding
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10,821 | 10,821 | ||||||
Additional
paid in capital
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185,218 | 185,218 | ||||||
Accumulated
deficit
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(148,321 | ) | (167,903 | ) | ||||
Total
Stockholders' Equity
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47,718 | 28,136 | ||||||
Total
Liabilities and Stockholders' Equity
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$ | 82,228 | $ | 122,396 |
The
accompanying notes are an integral part of the consolidated financial
statements.
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4 -
ART
DESIGN, INC.
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||||||||||||||||
STATEMENTS
OF OPERATIONS
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||||||||||||||||
(Unaudited)
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||||||||||||||||
Three
Months
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Three
Months
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Nine
Months
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Nine
Months
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|||||||||||||
Ended
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Ended
|
Ended
|
Ended
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|||||||||||||
Sept.
30, 2008
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Sept.
30, 2009
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Sept.
30, 2008
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Sept.
30, 2009
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|||||||||||||
Sales
- net of returns
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$ | 33,295 | $ | - | $ | 153,671 | $ | 59,750 | ||||||||
Cost
of goods sold
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31,442 | - | 148,475 | 59,750 | ||||||||||||
Gross
profit
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1,853 | - | 5,196 | - | ||||||||||||
Operating
expenses:
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||||||||||||||||
Amortization
& depreciation
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27 | 105 | 81 | 315 | ||||||||||||
General
and administrative
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9,826 | 5,632 | 48,812 | 19,267 | ||||||||||||
9,853 | 5,737 | 48,893 | 19,582 | |||||||||||||
Gain
(loss) from operations
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(8,000 | ) | (5,737 | ) | (43,697 | ) | (19,582 | ) | ||||||||
Other
income (expense):
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||||||||||||||||
Interest
expense
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- | - | - | - | ||||||||||||
- | - | - | - | |||||||||||||
Income
(loss) before
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||||||||||||||||
provision
for income taxes
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(8,000 | ) | (5,737 | ) | (43,697 | ) | (19,582 | ) | ||||||||
Provision
for income tax
|
- | - | - | - | ||||||||||||
Net
income (loss)
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$ | (8,000 | ) | $ | (5,737 | ) | $ | (43,697 | ) | $ | (19,582 | ) | ||||
Net
income (loss) per share
|
||||||||||||||||
(Basic
and fully diluted)
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$ | (0.00 | ) | $ | (0.00 | ) | $ | (0.00 | ) | $ | (0.00 | ) | ||||
Weighted
average number of
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||||||||||||||||
common
shares outstanding
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10,820,600 | 10,820,600 | 10,820,600 | 10,820,600 |
The
accompanying notes are an integral part of the consolidated financial
statements.
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5 -
ART
DESIGN, INC.
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||||||||
STATEMENTS
OF CASH FLOWS
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||||||||
(Unaudited)
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||||||||
Nine
Months
|
Nine
Months
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|||||||
Ended
|
Ended
|
|||||||
Sept.
30, 2008
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Sept.
30, 2009
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|||||||
Cash
Flows From Operating Activities:
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||||||||
Net
income (loss)
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$ | (43,697 | ) | $ | (19,582 | ) | ||
Adjustments
to reconcile net loss to
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||||||||
net
cash provided by (used for)
|
||||||||
operating
activities:
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||||||||
Amortization
& depreciation
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81 | 315 | ||||||
Accounts
receivable
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(13,093 | ) | (59,750 | ) | ||||
Accrued
payables - related party
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21,953 | - | ||||||
Accured
payables
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1,083 | |||||||
Compensatory
equity issuances
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5,407 | 59,750 | ||||||
Other
assets
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(1,666 | ) | - | |||||
Net cash provided by (used
for)
|
||||||||
operating
activities
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(29,932 | ) | (19,267 | ) | ||||
Cash
Flows From Investing Activities:
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||||||||
- | - | |||||||
Net
cash provided by (used for)
|
||||||||
investing
activities
|
- | - | ||||||
(Continued
On Following Page)
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The
accompanying notes are an integral part of the consolidated financial
statements.
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6 -
ART
DESIGN, INC.
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|||||||
STATEMENTS
OF CASH FLOWS
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|||||||
(Unaudited)
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|||||||
(Continued
From Previous Page)
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Nine
Months
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Nine
Months
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|||||||
Ended
|
Ended
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|||||||
Sept.
30, 2008
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Sept.
30, 2009
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|||||||
Cash
Flows From Financing Activities:
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||||||||
Issuance
of common stock
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||||||||
- | - | |||||||
Net cash provided by (used
for)
|
||||||||
financing
activities
|
- | - | ||||||
Net
Increase (Decrease) In Cash
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(29,932 | ) | (19,267 | ) | ||||
Cash
At The Beginning Of The Period
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112,664 | 80,390 | ||||||
Cash
At The End Of The Period
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$ | 82,732 | $ | 61,123 | ||||
Schedule Of Non-Cash Investing And Financing
Activities
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||||||||
None
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||||||||
Supplemental Disclosure
|
||||||||
Cash
paid for interest
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$ | - | $ | - | ||||
Cash
paid for income taxes
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$ | - | $ | - |
The
accompanying notes are an integral part of the consolidated financial
statements.
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7 -
ART
DESIGN, INC.
NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
NOTE
1. ORGANIZATION, OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING
POLICIES:
Art
Design, Inc. (the “Company”), was incorporated in the State of Colorado on
January 16, 2002. The Company sells art work and interior decorating to
professional and business offices.
Basis of
Presentation
The
accompanying unaudited financial statements have been prepared in accordance
with the instructions to Form 10-Q and do not include all of the information and
disclosures required by generally accepted accounting principles for complete
financial statements. All adjustments which are, in the opinion of management,
necessary for a fair presentation of the results of operations for the interim
periods have been made and are of a recurring nature unless otherwise disclosed
herein. The results of operations for such interim periods are not necessarily
indicative of operations for a full year.
Cash and cash
equivalents
The
Company considers all highly liquid investments with an original maturity of
three months or less as cash equivalents.
Accounts
receivable
The
Company reviews accounts receivable periodically for collectability and
establishes an allowance for doubtful accounts and records bad debt expense when
deemed necessary.
Property and
equipment
Property
and equipment are recorded at cost and depreciated under accelerated methods
over each item's estimated useful life, which is five years for vehicles,
computers and other items.
Revenue
recognition
Revenue
is recognized on an accrual basis after services have been performed under
contract terms, the event price to the client is fixed or determinable, and
collectability is reasonably assured. Standard contract policy calls for partial
payment up front with balance due upon receipt of final billing.
Principles of
consolidation
The
accompanying consolidated financial statements include the accounts of Art
Design, Inc. and its wholly owned subsidiary. All intercompany accounts and
transactions have been eliminated in consolidation.
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8 -
ART
DESIGN, INC.
NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
NOTE
1. ORGANIZATION, OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(Continued):
Use of
Estimates
The
preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect reported amounts of assets and liabilities and disclosure of contingent
assets and liabilities at the date of the financial statements and the reported
amounts of revenues and expenses during the reporting period. Actual results
could differ from those estimates.
Income
tax
The
Company accounts for income taxes under Statement of Financial Accounting
Standards No. 109 (“SFAS 109”). Under SFAS 109 deferred taxes are provided on a
liability method whereby deferred tax assets are recognized for deductible
temporary differences and operating loss carryforwards and deferred tax
liabilities are recognized for taxable temporary differences. Temporary
differences are the differences between the reported amounts of assets and
liabilities and their tax bases. Deferred tax assets are reduced by a valuation
allowance when, in the opinion of management, it is more likely than not that
some portion or all of the deferred tax assets will not be realized. Deferred
tax assets and liabilities are adjusted for the effects of changes in tax laws
and rates on the date of enactment.
Net income (loss) per
share
The net
income (loss) per share is computed by dividing the net income (loss) by the
weighted average number of shares of common outstanding. Warrants, stock
options, and common stock issuable upon the conversion of the Company's
preferred stock (if any), are not included in the computation if the effect
would be anti-dilutive and would increase the earnings or decrease loss per
share.
Financial
Instruments
The
carrying value of the Company’s financial instruments, including cash and cash
equivalents and accrued payables, as reported in the accompanying balance sheet,
approximates fair value.
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9 -
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS AND PLAN OF
OPERATION
The
following discussion of our financial condition and results of operations should
be read in conjunction with, and is qualified in its entirety by, the
consolidated financial statements and notes thereto included in, Item 1 in this
Quarterly Report on Form 10-Q. This item contains forward-looking statements
that involve risks and uncertainties. Actual results may differ materially from
those indicated in such forward-looking statements.
Forward-Looking
Statements
10-K,
Quarterly reports on Form 10-Q and any Current Reports on Form 8-K.
Overview
and History
Art
Design, Inc. was incorporated in the State of Colorado on January 16, 2002. We
are a provider of custom framed artwork, accessories and interior design
consulting. We market and sell our products and services to commercial and
professional business offices, along with residential clients. We believe we
have developed a presence in the State of Colorado for creating custom framed
mirrors, art, and design furnishings.
On June
18, 2007 we closed our public offering. We sold a total of 520,600 shares at a
price of $.25 per share, for a total of $130,150.
On
January 29, 2008, we incorporated Art Dimensions, Inc. in the State of Colorado.
Art Dimensions, Inc. is a wholly owned subsidiary of ours, and was formed to
provide art consulting and marketing services and advise or represent
individuals who are in the business of creating, producing and selling
art.
Our
headquarters are located at 3636 S. Jason Street, Englewood, Colorado 80113. Our
phone number at our headquarters is (303) 781-7280. Our fiscal year end is
December 31.
We have
not been subject to any bankruptcy, receivership or similar
proceeding.
Results
of Operations
The
following discussion involves our results of operations for the three months and
nine months ending September 30, 2009 and September 30, 2008.
We had
sales-net of returns of $-0- for the three months ended September 30, 2009.
This compares with sales-net of returns of $33,295 for the three months
ended September 30, 2008.
-
10 -
Our costs
of goods for the three months ended September 30, 2009 was $-0-. Our costs of
goods for the three months ended September 30, 2008 was $31,442, or
approximately 94.4% of sales-net of returns. Costs of goods sold include all
direct costs incurred in selling products. We do not separate sales of different
product lines into operating segments.
The
difference between total sales-net of returns and costs of goods is gross
profit. Our gross profit for the three months ended September 30, 2009 was
$-0-. This compares with gross profit for the three months ended September 30,
2008 of $1,853.
Operating
expenses, which includes depreciation and general and administrative expenses
for the three
months ended September 30, 2009 was $5,737. This compares to operating expenses
for the three months ended September 30, 2008 of $9,853. The major
components of operating expenses include professional fees, salaries and
associated payroll costs, rent and telephone expenses. In 2009, we eliminated a
large portion of our casual labor costs, so our salaries were lower. This
resulted in lower operating costs in 2009 compared to 2008.
We had a
net loss of $5,737 for the three months ended September 30, 2009. This
compares with a net loss of $8,000 for the three months ended September 30,
2008.
Comparing
our operations for the nine months ended September 30, 2009, we had
sales-net of returns of
$59,750. This
compares with sales-net of returns of $153,671 for the nine months ended
September 30, 2008.
Our costs
of goods for the nine months ended September 30, 2009 was $59,750 or 100% of
sales-net of returns. Our costs of goods for the nine months ended
September 30, 2008 was $148,475 or approximately 96.6% of sales-net of returns.
Costs of goods sold include all direct costs incurred in selling products. We do
not separate sales of different product lines into operating segments. The
difference in our costs of goods sold reflects the impact of our consulting
services, compared with sales of products. To the extent that we sell more goods
and fewer consulting services, our costs of goods is higher.
The
difference between total sales-net of returns and costs of goods is gross
profit. Our gross profit for the nine months ended September 30, 2009 was
$-0- . This compares with gross profit for the nine months ended September
30, 2008 of was $5,196. The higher costs of goods sold directly affected our
profitability.
Operating
expenses, which includes depreciation and general and administrative expenses
for the nine months
ended September 30, 2009 was $19,582. This compares to operating expenses for
the nine months ended September 30, 2008 of $48,893. The major components of
operating expenses include professional fees, salaries and associated payroll
costs, rent and telephone expenses. In 2009, we eliminated a large portion of
our casual labor costs, so our salaries were lower. This resulted in lower
operating costs in 2009 compared to 2008.
We had a
net loss of $19,582 for the nine months ended September 30, 2009. This
compares with a net loss of $43,697 for the nine months ended September 30,
2008.
To the
extent that we market more products and fewer consulting services in connection
with our sales, our cost of goods is a much larger factor, which tends to reduce
our gross profitability. We make a higher gross profit from our consulting
services than from our product sales. In addition, some product sales have
higher profit margins.
We
believe that operating expenses in current operations should remain fairly
constant as product sales and consulting services improve. Each additional sale
or service and correspondingly the gross profit of such sale or service have
minimal offsetting operating expenses. Thus, additional sales could become
profit at a higher return on sales rate as a result of not needing to expand
operating expenses at the same pace.
-
11 -
Based
upon our current plans, we have adjusted our operating expenses so that cash
generated from operations and from working capital is expected to be sufficient
for the foreseeable future to fund our operations at our currently forecasted
levels. This has not always been the case, since we have had a history of
losses. To try to operate at a break-even level based upon our current level of
anticipated business activity, we believe, based upon our operating history from
2007, that we must generate approximately a gross profit on our revenue of
approximately $50,000 per year. However, if our forecasts are inaccurate, we
will need to raise additional funds. On the other hand, we may choose to scale
back our operations to operate at break-even with a smaller level of business
activity, while adjusting our overhead to meet the revenue from current
operations. In addition, we expect that we will need to raise additional funds
if we decide to pursue more rapid expansion, the development of new or enhanced
services and products, appropriate responses to competitive pressures, or the
acquisition of complementary businesses or technologies, or if we must respond
to unanticipated events that require us to make additional investments. We
cannot assure that additional financing will be available when needed on
favorable terms, or at all.
Our
ability to achieve and maintain profitability and positive cash flow is
dependent upon our ability to locate clients who will purchase our products and
use our services and our ability to generate revenues.
We may
incur operating losses in future periods because we will be incurring expenses
and not generating sufficient revenues. Historically, this has been our
experience. We have never had a profitable fiscal year, including the fiscal
year ended December 31, 2008. We expect approximately $12,500 in operating costs
over the next three months. We cannot guarantee that we will be
successful in generating sufficient revenues or other funds in the future to
cover these operating costs. We have been relying upon the funds from our 2007
public offering to make up for shortfalls in our operations. Failure to generate
sufficient revenues or additional financing when needed could cause us to go out
of business
Liquidity
and Capital Resources
As of
September 30, 2009, we had cash or cash equivalents of $61,123 compared to cash
or cash equivalents of $82,732 at September 30, 2008.
Net cash
used for operating activities was $19,267 for the nine months ended September
30, 2009, compared to net cash used for operating activities of $29,932 for the
period ended September 30, 2008.
Cash
flows used for or provided by investing activities were $-0-for both
periods.
Cash used
for or provided by financing activities $-0-for both periods.
To date our public offering in 2007 has
provided sufficient capital for our current level of operations. It is our plan
to become profitable in our operations before we need additional capital,
although we cannot guarantee that we will do so. If we open additional
locations, additional resources will be needed. However, we have no plans to
open additional locations at this time.
Otherwise,
we do not anticipate needing to raise additional capital resources in the next
three months.
-
12 -
Our
principle source of liquidity is our operations. Our variation in revenues is
based upon the level of our sales activity and will account for the difference
between a profit and a loss. Also business activity is closely tied to the
economy of Denver and the U.S. economy. The slow down in the Denver and the U.S.
economy has not significantly decreased our interior design work. However, our
revenues have not grown, which we attribute to the slowdown in the Denver and
the U.S. economy. We believe that as the Denver and the U.S. economy recover, we
will have the opportunity to develop greater revenues, such that we can operate
at a break even or even a profit. In any case, we try to operate with minimal
overhead. Our primary activity will be to seek to expand the interior design
projects and, consequently, our sales. If we succeed in expanding our client
base and generating sufficient sales, we will become profitable. We cannot
guarantee that this will ever occur. Our plan is to build our company in any
manner which will be successful
Plan
of Operation
Our plan
for the next twelve months is to operate at a profit or at break even, although
we have a history of losses. Our plan is to attract sufficient additional
product sales and services within our present organizational structure and
resources to become profitable in our operations.
Currently,
we are conducting business in only one location in the Denver Metropolitan area.
We have no plans to expand into other locations or areas. The timing of the
completion of the milestones needed to become profitable are not directly
dependent on the success of our recent public Offering. We believe that we can
achieve profitability as we are presently organized with sufficient
business.
Other
than the shares offered by our 2007 public offering, no other source of capital
has been identified or sought.
If we are
not successful in our operations we will be faced with several
options:
1.
|
Cease
operations and go out of business;
|
2.
|
Continue
to seek alternative and acceptable sources of
capital;
|
3.
|
Bring
in additional capital that may result in a change of control;
or
|
4.
|
Identify
a candidate for acquisition that seeks access to the public marketplace
and its financing sources.
|
Currently,
we have sufficient capital to implement our proposed business operations or to
sustain them for the next three months. If we can become profitable, we could
operate at our present level indefinitely.
With the
proceeds of our recent public offering, we believe that we can adjust our sales
and expenses to operate for at least one year before we become profitable or go
out of business.
To date,
we have never had any discussions with any possible acquisition candidate.
However, if we cannot operate our business in a profitable manner, we may seek
other opportunities, including, but not limited to, one or more
acquisitions.
Proposed
Milestones to Implement Business Operations
At the
present time, we are operating from one location in the Denver Metropolitan
area. Our plan is to make our operation profitable by the end of our next fiscal
year.
-
13 -
We
believe that we can be profitable or at break even by the end of the current
fiscal year, assuming sufficient sales. Based upon our current plans, we have
adjusted our operating expenses so that cash generated from operations and from
working capital financing is expected to be sufficient for the foreseeable
future to fund our operations at our currently forecasted levels. This has not
always been the case, since we have had a history of losses To try to operate at
a break-even level based upon our current level of anticipated business
activity, we believe, based upon our operating history from 2007, that we must
generate a gross profit on our revenue of approximately $50,000 per year.
However, if our forecasts are inaccurate, we will need to raise additional
funds. On the other hand, we may choose to scale back our operations to operate
at break-even with a smaller level of business activity, while adjusting our
overhead to meet the revenue from current operations. In addition, we expect
that we will need to raise additional funds if we decide to pursue more rapid
expansion, the development of new or enhanced services and products, appropriate
responses to competitive pressures, or the acquisition of complementary
businesses or technologies, or if we must respond to unanticipated events that
require us to make additional investments. We cannot assure that additional
financing will be available when needed on favorable terms, or at
all.
We expect
to incur operating losses in future periods because we will be incurring
expenses and not generating sufficient revenues. We expect approximately $12,500
in operating costs over the next three months. We cannot guarantee that we will
be successful in generating sufficient revenues or other funds in the future to
cover these operating costs. Failure to generate sufficient revenues or
additional financing when needed could cause us to go out of
business
No
commitments to provide additional funds have been made by management or current
shareholders. There is no assurance that additional funds will be made available
to us on terms that will be acceptable, or at all, if and when needed. We expect
to continue to generate and increase sales, but there can be no assurance we
will generate sales sufficient to continue operations or to expand.
We also
are planning to rely on the possibility of referrals from clients and will
strive to satisfy our clients. We believe that referrals will be an effective
form of advertising because of the quality of service that we bring to clients.
We believe that satisfied clients will bring more and repeat
clients.
In the
next 12 months, we do not intend to spend any funds on research and development
and do not intend to purchase any large equipment.
Critical
Accounting Policies
We have
identified the following policies below as critical to our business and results
of operations. For further discussion on the application of these and other
accounting policies, see Note 1 to the accompanying audited financial statements
for the periods
ended September 30, 2009. Our reported results are impacted by the application
of the following accounting policies, certain of which require management to
make subjective or complex judgments. These judgments involve making estimates
about the effect of matters that are inherently uncertain and may significantly
impact quarterly or annual results of operations. For all of these policies,
management cautions that future events rarely develop exactly as expected, and
the best estimates routinely require adjustment. Specific risks associated with
these critical accounting policies are described in the following
paragraphs.
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14 -
Use
of Estimates in the Preparation of Financial Statements
The
preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenue and expenses during the reporting period. Actual
results could differ from those estimates.
Recently
Issued Accounting Pronouncements
We do not
expect the adoption of any recently issued accounting pronouncements to have a
significant impact on our net results of operations, financial position, or cash
flows.
Seasonality
We do not
expect our sales to be impacted by seasonal demands for our products and
services.
Trends
There are
no known trends, events or uncertainties that have had or that are reasonably
expected to have a material impact on the net sales or revenues or income from
our proposed operations. Our management has not made any commitments, which will
require any material financial resources.
ITEM
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK.
None.
ITEM
4. CONTROLS AND PROCEDURES
Not applicable
ITEM
4T. CONTROLS AND PROCEDURES
As of the
end of the period covered by this report, based on an evaluation of our
disclosure controls and procedures (as defined in Rules 13a -15(e) and
15(d)-15(e) under the Exchange Act), our Chief Executive Officer and the Chief
Financial Officer has concluded that our disclosure controls and procedures are
effective to ensure that information required to be disclosed by us in our
Exchange Act reports is recorded, processed, summarized, and reported within the
applicable time periods specified by the SEC’s rules and forms.
There
were no changes in our internal controls over financial reporting that occurred
during our most recent fiscal three months that have materially affected, or are
reasonably likely to materially affect, our internal control over financial
reporting.
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PART
II. OTHER INFORMATION
There are
no legal proceedings, to which we are a party, which could have a material
adverse effect on our business, financial condition or operating
results.
ITEM
1A. RISK FACTORS
You
should carefully consider the risks and uncertainties described below; and all
of the other information included in this document. Any of the following risks
could materially adversely affect our business, financial condition or operating
results and could negatively impact the value of your investment.
The
occurrence of any of the following risks could materially and adversely affect
our business, financial condition and operating result. In this case, the
trading price of our common stock could decline and you might lose all orpart of
your investment.
We
have had a history of losses and may not be able to develop
profitability.
We
continue to have a history of losses. We cannot assure you that we will
generate profits in the future, even if our sales increase dramatically. We will
need to generate greater revenues and improved margins to achieve and maintain
profitability in the future. If our operating losses continue on a long-term
basis, we may experience a shortage of working capital that could adversely
affect our business or our ability to continue our business, in which case our
stock price may decline, perhaps significantly, and you could lose the value of
your investment.
Because
we had incurred continuing operating losses, our accountants have expressed
doubts about our ability to continue as a going concern.
For the
fiscal year ended December 31, 2008, our accountants have expressed doubt about
our ability to continue as a going concern as a result of our continued net
losses. Our ability to achieve and maintain profitability and positive cash flow
is dependent upon:
our
ability to locate clients who will purchase our products and use our
services; and
|
our
ability to generate revenues.
|
Based
upon current plans, we expect to incur operating losses in future periods
because we will be incurring expenses and not generating sufficient revenues. We
expect approximately $12,500 in operating costs over the next twelve months. We
cannot guarantee that we will be successful in generating sufficient revenues or
other funds in the future to cover these operating costs. Failure to generate
sufficient revenues will cause us to go out of business.
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16 -
Our
limited operating history makes it difficult for us to evaluate our future
business prospects and make decisions based on those estimates of our future
performance.
The
concept for our business model was developed in 2002. Even though we have
operated as a corporation for some time, we have a limited operating history,
based upon limited revenues and a lack of profitability. These factors make it
difficult to evaluate our business on the basis of historical operations. As a
consequence, our past results may not be indicative of future results. Although
this is true for any business, it is particularly true for us because of our
limited operating history. Reliance on historical results may hinder our ability
to anticipate and timely adapt to increases or decreases in sales, revenues or
expenses. For example, if we overestimate our future sales for a particular
period or periods based on our historical growth rate, we may increase our
overhead and other operating expenses to a greater degree than we would have if
we correctly anticipated the lower sales level for that period and reduced our
controllable expenses accordingly. If we make poor budgetary decisions as a
result of unreliable historical data, we could be continue to incur losses,
which may result in a decline in our stock price.
We
have limited experience as a public company.
We have
only operated as a public company since 2007. Thus, we have limited experience
in complying with the various rules and regulations which are required of a
public company. As a result, we may not be able to operate successfully as a
public company, even if our operations are successful. We plan to comply with
all of the various rules and regulations which are required of a public company.
However, if we cannot operate successfully as a public company, your investment
may be materially adversely affected. Our inability to operate as a public
company could be the basis of your losing your entire investment in
us.
Our
clients have no obligation to purchase from us, which may result in sudden
declines in sales.
Our
client mix currently consists of approximately ninety percent commercial and
professional business offices, and ten percent high-end residential homes. We do
not have supply agreements or other volume commitments that are binding on our
clients, and our sales originate solely from individual purchase orders that we
negotiate with our individual clients. As a consequence, our clients are not
obligated to purchase any amount of our products and they may choose to stop or
decrease their level of product purchases from us at any time, without giving us
prior notice. This could cause our sales to fluctuate, and we could experience a
sudden and unexpected decline in sales. We could experience unexpected
operational losses if our client sales were to decline significantly without
notice.
We
are implementing a strategy to grow and expand our business, which is expensive
and may not generate increases in our revenues.
We intend
to expand our business, and we plan to incur expenses associated with our growth
and expansion. Although we recently raised funds through private offerings to
implement our growth strategy, these funds may not be adequate to offset all of
the expenses we incur in expanding our business. We will need to generate
greater revenues to offset expenses associated with our growth, and we may be
unsuccessful in achieving greater revenues, despite our attempts to grow our
business. If our growth strategies do not result in increased revenues, we may
have to abandon our plans for further growth or may even reduce the current size
of our operations.
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17 -
We may need to raise additional
funds, and these funds may not be available when we need
them.
Based on
our current plans, we have adjusted our operating expenses so that cash
generated from operations and from working capital financing is expected to be
sufficient for the foreseeable future to fund our operations at our currently
forecasted levels. This has not always been the case, since we have had a
history of losses. . To try to operate at a break-even level based upon our
current level of anticipated business activity, we believe, based upon our
operating history from 2007, that we must generate a gross profit on our revenue
of approximately $50,000 per year. However, if our forecasts are inaccurate, we
will need to raise additional funds. On the other hand, we may choose to scale
back our operations to operate at break-even with a smaller level of business
activity, while adjusting our overhead to meet the revenue from current
operations. In addition, we expect that we will need to raise additional funds
if we decide to pursue more rapid expansion, the development of new or enhanced
services and products, appropriate responses to competitive pressures, or the
acquisition of complementary businesses or technologies, or if we must respond
to unanticipated events that require us to make additional investments. . We
cannot assure that additional financing will be available when needed on
favorable terms, or at all. If these funds are not available when we need them,
then we may need to change our business strategy and reduce our rate of
growth.
We
must effectively manage the growth of our operations, or we may outgrow our
current infrastructure.
As of
September 30, 2009, we had two employees. If we experience rapid growth of our
operations, we could see a backlog of client orders. We can resolve these
capacity issues by hiring additional personnel and upgrading our infrastructure.
However, we cannot guarantee that sufficient additional personnel will be
available or that we will find suitable technology to aid our growth. In any
case, we will continue pursuing additional sales growth for our company.
Expanding our infrastructure will be expensive, and will require us to train our
workforce, and improve our financial and managerial controls to keep pace with
the growth of our operations.
Because
we are small and do not have much capital, we must limit our operations. A
company in our industry with limited operations has a smaller opportunity to be
successful.
Because
we are small and do not have much capital, we must limit our operations. We must
limit our operations to the State of Colorado as the only geographical area in
which we operate. Because we may have to limit our operations, we may not
generate sufficient sales to make a profit. If we do not make a profit, we may
have to suspend or cease operations.
Because
our current officers and directors are involved with other businesses in the
same industry, the manner in which we operate may create the possibility of a
conflict of interest.
All of
our officers and directors are also involved with other businesses in the same
industry. Mr. and Mrs. Sheehan own the Accessory Warehouse, Inc. Mrs. Gregarek
is an independent contractor for interior design work. These other arrangements
could create conflict of interest with respect to our operations. Each of our
officers and directors is aware of their responsibilities with respect to
corporate opportunities and plans to operate our Company in such a manner as to
minimize the effect of any conflict of interest. Each officer and director has
agreed to contract with the Company on the same or better terms and conditions
than each would with unaffiliated third parties and to deal with the public for
interior design work only through the Company. Each of these officers and
directors will use their best judgments to resolve all potential conflicts. The
other related business activities of our officers and directors involve sales
limited to design professionals. We cannot guarantee that any potential
conflicts can be avoided.
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18 -
Our
success will be dependent upon our management.
Our
success will be dependent upon the decision making of our directors and
executive officers. These individuals intend to commit as much time as necessary
to our business, but this commitment is no assurance of success. The loss of any
or all of these individuals, particularly Mr. and Mrs. Sheehan, could have a
material, adverse impact on our operations. We have no written employment
agreements with any officers and directors, including Mr. and Mrs. Sheehan. We
have not obtained key man life insurance on the lives of any of these
individuals.
We
face substantial competition from numerous sources, many of which have access to
better resources.
Competition
in sale of art work and interior design services is intense. We compete with a
diverse group of competitors ranging from internet businesses to traditional
brick-and-mortar companies, many of which have greater resources than we do. We
believe that barriers to entry in this business are not significant and start-up
costs are relatively low, so our competition may increase in the future. Our
belief that there are minimal barriers to entry is based on our observation that
operations such as ours do not require the ownership of warehouses, showrooms or
factories to operate, which we think is because (i) our direct ship business can
be operated with minimal warehousing needs and costs, which are significantly
less than traditional models, (ii) wholesale product orders can be placed after
receipt of client orders, in order to further reduce warehousing needs, (iii)
samples can be shown to clients at little or no cost, without the necessity of
showroom space for actual product, (iv) if a competitor wants showroom space, it
is typically available for lease at competitive rates in most United States
markets, and (v) all manufacturing can be done by third party suppliers, so
there is no need to own or lease a manufacturing facility. New competitors may
be able to launch new businesses similar to ours, and current competitors
may replicate our business model, at a relatively low cost. If
competitors with significantly greater resources than ours decide to replicate
our business model, they may be able to quickly gain recognition and acceptance
of their business methods, products and services through marketing and
promotion. We may not have the resources to compete effectively with current or
future competitors. If we are unable to effectively compete, we will lose sales
to our competitors and our revenues will decline.
Our
directors have the ability to significantly influence any matters to be decided
by the stockholders, which may prevent or delay a change in control of our
company.
The
current members of our Board of Directors beneficially own, in the aggregate,
approximately 83% of our common stock, on a fully diluted basis. As a result, if
they choose to vote in concert, our directors are collectively able to
significantly influence the outcome of any corporate matters submitted to our
stockholders for approval, including any transaction that might cause a change
in control, such as a merger or acquisition. It is unlikely that stockholders in
favor of a matter, which is opposed by the Board of Directors, would be able to
obtain the number of votes necessary to overrule the vote of the Board of
Directors. Further, the control by the directors means that they may make
decisions for us with which you may disagree or that you may feel is not in our
best interests.
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19 -
We
may need to substantially increase our marketing efforts in order to grow our
business, which is expensive.
In order
to grow our business, we will need to develop and maintain widespread
recognition and acceptance of our company, our business model, our services and
our products. We believe that we have presented our service and product offering
to only a small percentage of the potential market. Currently, we rely primarily
on word of mouth from our existing clients and contacts we develop personally
through industry events to promote and market ourselves. In order to
successfully grow our company, we may need to significantly increase our
financial commitment to creating awareness and acceptance of our company among
retailers, which would be expensive. In fiscal year 2005, marketing and
advertising expenses were negligible. If we fail to successfully market and
promote our business, we could lose current clients to our competitors, or our
growth efforts may be ineffective. If we incur significant expenses promoting
and marketing ourselves, it could cause our profitability to
decline.
Our
business is not diversified, which could result in significant fluctuations in
our operating results.
All of
our business is involved in the marketing of art work products and interior
design services, and, accordingly, is dependent upon trends in the interior
design sector. Downturns in the interior design sector could have a material
adverse effect on our business. A downturn in the interior design sector may
reduce our stock price, even if our business is successful.
Buying
low-priced penny stocks is very risky and speculative.
Our
common stock is defined as a penny stock under the Securities and Exchange Act
of 1934, and rules of the Commission. The Exchange Act and such penny stock
rules generally impose additional sales practice and disclosure requirements on
broker-dealers who sell our securities to persons other than certain accredited
investors who are, generally, institutions with assets in excess of $5,000,000
or individuals with net worth in excess of $1,000,000 or annual income exceeding
$200,000, or $300,000 jointly with spouse, or in transactions not recommended by
the broker-dealer. For transactions covered by the penny stock rules, a
broker-dealer must make a suitability determination for each purchaser and
receive the purchaser's written agreement prior to the sale. In addition, the
broker-dealer must make certain mandated disclosures in penny stock
transactions, including the actual sale or purchase price and actual bid and
offer quotations, the compensation to be received by the broker-dealer and
certain associated persons, and deliver certain disclosures required by the
Commission. Consequently, the penny stock rules may affect the ability of
broker-dealers to make a market in or trade our common stock and may also affect
your ability to resell any shares you may purchase in the public
markets.
Our common stock currently has no
trading market and thereis no guarantee a trading market will
ever develop for our securities.
There is
presently no demand for our common stock. While we do intend to apply for
quotation in the Over-the-Counter Bulletin Board, we cannot guarantee that our
application will be approved and our stock listed and quoted for sale. If no
market is ever developed for our common stock, it will be difficult for you to
sell any shares you purchase. In such a case, you may find that you are unable
to achieve any benefit from your investment or liquidate your shares without
considerable delay, if at all. In addition, if we fail to have our common stock
quoted on a public trading market, your common stock will not have a
quantifiable value and it may be difficult, if not impossible, to ever resell
your shares, resulting in an inability to realize any value from your
investment.
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20 -
The
over-the-counter market for stock such as ours has had extreme price and volume
fluctuations.
The
securities of companies such as ours have historically experienced extreme price
and volume fluctuations during certain periods. These broad market fluctuations
and other factors, such as new product developments and trends in the our
industry and in the investment markets generally, as well as economic conditions
and quarterly variations in our operational results, may have a negative effect
on the market price of our common stock.
All
of our common stock is restricted but could become eligible for resale under
Rule 144; this could cause the market price of our common stock to drop
significantly, even if our business is doing well.
Of our
total outstanding shares, 10,300,000 or approximately 95% are restricted from
immediate resale but may be sold into the market subject to volume and manner of
sale limitations under Rule 144 beginning in May, 2008. This could cause the
market price of our common stock to drop significantly, even if our business is
doing well. We have outstanding 10,820,600 shares of common stock outstanding at
November 1, 2009. This includes the common shares which we sold to the public in
our recent public offering, which may be resold in the public market
immediately.
As
restrictions on resale end, the market price of our stock could drop
significantly if the holders of restricted shares sell them or are perceived by
the market as intending to sell them.
We
do not expect to pay dividends on common stock.
We have
not paid any cash dividends with respect to our common stock, and it is unlikely
that we will pay any dividends on our common stock in the foreseeable future.
Earnings, if any, that we may realize will be retained in the business for
further development and expansion.
ITEM
2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF
PROCEEDS.
None
ITEM
3. DEFAULTS UPON SENIOR SECURITIES
None
ITEM
4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
None
ITEM
5. OTHER INFORMATION
None
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21 -
ITEM
6. EXHIBITS
Exhibit
Number
|
Description
|
3.1*
|
Articles
of Incorporation
|
3.2*
|
Amended
and Restated Articles of Incorporation
|
3.3*
|
Bylaws
|
31.1
|
Certification
of CEO/CFO pursuant to Sec. 302
|
32.1
|
Certification
of CEO/CFO pursuant to Sec. 906
|
*
Previously filed with Form SB-2 Registration Statement, July 25,
2006.
Reports on Form
8-K
We filed
no under cover of Form 8K for the fiscal quarter ended September 30,
2009.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned thereunto
duly authorized on November 16, 2009.
Art
Design, Inc.
|
|||
Date: November
16, 2009
|
By:
|
/s/
Kathy Sheehan
|
|
Kathy
Sheehan, President and Chief Executive and Financial
Officer
|
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