PROFIRE ENERGY INC - Quarter Report: 2011 December (Form 10-Q)

q123111.htm

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q

[X]	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended December 31, 2011

[ ]	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period From ________ to _________

Commission File Number 000-52376

PROFIRE ENERGY, INC.

(Exact name of registrant as specified in its charter)

Nevada		20-0019425
(State or other jurisdiction of		(I.R.S. Employer
incorporation or organization)		Identification No.)

321 South 1250 West, #3
Lindon, Utah		84042
(Address of principal executive offices)		(Zip Code)

(801) 796-5127

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.

Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files.)

Yes [X] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer [ ] Accelerated filer [ ]

Non-accelerated filer [ ] Smaller reporting company [X]

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.)

Yes [ ] No [X]

As of February 9, 2012 the registrant had 45,000,000 shares of common stock, par value $0.001, issued and outstanding.

PROFIRE ENERGY, INC.

FORM 10-Q

TABLE OF CONTENTS

		Page

PART I — FINANCIAL INFORMATION

Item 1. Financial Statements

	Condensed Consolidated Balance Sheets as of December 31, 2011 (Unaudited) and March 31, 2011	3

	Condensed Consolidated Statements of Operations and Other Comprehensive Income (Loss) (Unaudited) for the three and nine month periods ended December 31, 2011 and 2010	4

	Condensed Consolidated Statements of Cash Flows (Unaudited) for the nine month periods ended December 31, 2011 and 2010	5

	Notes to Condensed Consolidated Financial Statements (Unaudited)	6

Item 2. Management’s Discussion and Analysis of Financial Condition And Results of Operations		9

Item 3. Quantitative and Qualitative Disclosure about Market Risk		18

Item 4. Controls and Procedures		19

PART II — OTHER INFORMATION

Item 1A. Risk Factors		20

Item 6. Exhibits		21

Signatures		22

PART I. FINANCIAL INFORMATION

Item 1. Financial Information

PROFIRE ENERGY, INC. AND SUBSIDIARY

Condensed Consolidated Balance Sheets

ASSETS

			December 31,		March 31,
			2011		2011
			(unaudited)
CURRENT ASSETS

	Cash and cash equivalents		$	968,249	$	1,689,386
	Accounts receivable, net			5,505,271		2,294,780
	Marketable securities-available for sale			804		3,306
	Inventories			1,669,287		1,300,047
	Prepaid expenses			842		885

		Total Current Assets		8,144,453		5,288,404

PROPERTY AND EQUIPMENT, net				1,691,537		710,460

		TOTAL ASSETS	$	9,835,990	$	5,998,864

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES

	Accounts payable		$	1,052,464	$	206,582
	Accrued liabilities			54,488		36,137
	Income taxes payable			689,393		243,364

		Total Current Liabilities		1,796,345		486,083

TOTAL LIABILITIES				1,796,345		486,083

STOCKHOLDERS' EQUITY

	Preferred shares: $0.001 par value,
	10,000,000 shares authorized: no shares
	issued and outstanding			-		-
	Common shares: $0.001 par value,
	100,000,000 shares authorized: 45,000,000
	shares issued and outstanding			45,000		45,000
	Additional paid-in capital			54,211		(6,187)
	Accumulated other comprehensive income			245,393		634,198
	Retained earnings			7,695,041		4,839,770

		Total Stockholders' Equity		8,039,645		5,512,781

		TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$	9,835,990	$	5,998,864

				-		-

The accompanying condensed notes are a integral part of these consolidated financials statements.

PROFIRE ENERGY, INC. AND SUBSIDIARY

Condensed Consolidated Statements of Operations and Other Comprehensive Income (Loss)

(unaudited)


			For the Three Months Ended				For the Nine Months Ended
			December 31, 2011				December 31, 2011
			2011		2010		2011		2010
REVENUES
	Sales of goods, net		$	4,780,099	$	2,454,499	$	11,463,655	$	5,016,310
	Sales of services, net			288,884		241,918		811,573		588,753
		Total Revenues		5,068,983		2,696,417		12,275,228		5,605,063

COST OF SALES
	Cost of goods sold			2,583,872		929,526		4,957,297		1,701,235
	Cost of goods sold-services			231,445		130,837		616,388		381,802
		Total Cost of Goods Sold		2,815,317		1,060,363		5,573,685		2,083,037

GROSS PROFIT				2,253,666		1,636,054		6,701,543		3,522,026

OPERATING EXPENSES
	General and administrative expenses			354,091		464,384		1,339,878		1,112,328
	Payroll expenses			602,125		300,229		1,257,345		714,217
	Depreciation expense			45,396		24,563		132,110		64,027

		Total Operating Expenses		1,001,612		789,176		2,729,333		1,890,572

INCOME FROM OPERATIONS				1,252,054		846,878		3,972,210		1,631,454

OTHER INCOME (EXPENSE)
	Interest expense			(6,773)		(19,990)		(15,569)		(30,752)
	Rental income			-		-		3,600		-
	Interest income			41		50		366		3,473

		Total Other Income (Expense)		(6,732)		(19,940)		(11,603)		(27,279)

NET INCOME BEFORE INCOME TAXES				1,245,322		826,938		3,960,607		1,604,175

INCOME TAX EXPENSE				350,287		206,076		1,105,336		492,453

NET INCOME			$	895,035	$	620,862	$	2,855,271	$	1,111,722

UNREALIZED HOLDING GAIN (LOSS)
	ON AVAILABLE FOR SALE SECURITIES		$	11	$	(7,720)	$	(2,389)	$	(8,274)
FOREIGN CURRENCY TRANSLATION GAIN (LOSS)				57,400		222,759		(386,416)		190,452

TOTAL COMPREHENSIVE INCOME			$	952,446	$	835,901	$	2,466,466	$	1,293,900

BASIC EARNINGS PER SHARE			$	0.02	$	0.01	$	0.06	$	0.02

FULLY DILUTED EARNINGS PER SHARE			$	0.02	$	0.01	$	0.06	$	0.02

BASIC WEIGHTED AVERAGE NUMBER
OF SHARES OUTSTANDING				45,000,000		45,000,000		45,000,000		45,000,000

FULLY DILUTED WEIGHTED AVERAGE NUMBER
OF SHARES OUTSTANDING				45,199,645		45,122,667		45,199,645		45,122,667

The accompanying condensed notes are a integral part of these consolidated financials statements.

PROFIRE ENERGY, INC. AND SUBSIDIARY

Condensed Consolidated Statements of Cash Flows

(unaudited)


			For the Nine Months Ended
			December 31,
			2011		2010
OPERATING ACTIVITIES

	Net Income (loss)		$	2,855,271	$	1,111,722
	Adjustments to reconcile net income (loss) to
	net cash used by operating activities:
		Depreciation expense		132,110		64,027
		Bad debt expense		-		7,312
		Stock options issued for services		60,398		30,168
	Changes in operating assets and liabilities:
		Changes in accounts receivable		(3,297,464)		(1,505,578)
		Changes in inventories		(431,123)		(524,993)
		Changes in prepaid expenses		-		(2,112)
		Changes in accounts payable and accrued liabilities		869,776		(284,322)
		Changes in income taxes payable		454,261		455,200

		Net Cash Provided by (Used in) Operating Activities		643,229		(648,576)

INVESTING ACTIVITIES

	Purchase of fixed assets			(1,210,757)		(193,275)

		Net Cash Used in Investing Activities		(1,210,757)		(193,275)

FINANCING ACTIVITIES				-		-

	Effect of exchange rate changes on cash			(153,609)		105,624

		NET INCREASE (DECREASE) IN CASH		(721,137)		(736,227)
		CASH AT BEGINNING OF PERIOD		1,689,386		1,931,757

		CASH AT END OF PERIOD	$	968,249	$	1,195,530

SUPPLEMENTAL DISCLOSURES OF
	CASH FLOW INFORMATION

	CASH PAID FOR:

		Interest	$	15,569	$	10,762
		Income taxes	$	616,677	$	505,080

	NON CASH FINANCING ACTIVITIES:
		Related party payables assumed in merger	$	-	$	-


The accompanying condensed notes are an integral part of these consolidated financial statements.

PROFIRE ENERGY, INC. AND SUBSIDIARY

Notes to the Condensed Consolidated Financial Statements

December 31, 2011 and March 31, 2011

NOTE 1 - CONDENSED FINANCIAL STATEMENTS

The accompanying financial statements have been prepared by the Company without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations and cash flows at December 31, 2011 and for all periods presented have been made.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company's March 31, 2011 audited financial statements. The results of operations for the periods ended December 31, 2011 and 2010 are not necessarily indicative of the operating results for the full years.

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

For purposes of the statement of cash flows, cash and cash equivalents include cash and all debt securities with an original maturity of 90 days or less. As of December 31, 2011 and 2010, bank balances totaled $968,249 and $1,195,530, respectively. These deposits were insured entirely by insurance accounts held by the Company’s banks guaranteed by the Province of Alberta, Canada.

Accounts Receivable

Receivables from the sale of goods and services are stated at net realizable value. This value includes an appropriate allowance for estimated uncollectible accounts. The allowance is calculated based on past collectability and customer relationships. The Company recorded an allowance for doubtful accounts of $24,510 and $19,524 as of December 31, 2011 and March 31, 2011, respectively.

Inventory

In accordance with ASC 330, the Company’s inventory is valued at the lower of cost (the purchase price, including additional fees) or market based on using the entire value of inventory. Inventories are determined based on the first-in first-out (FIFO) basis. As of December 31, 2011 and March 31, 2011 inventory consisted of the following:

	December 31, 2011		March 31, 2011
Raw materials	$	1,745,355	$	1,347,749
Work in progress		-		-
Finished goods		-		-
Reserve for obsolescence		(45,401)		(47,702)
Total	$	1,699,954	$	1,300,047

PROFIRE ENERGY, INC. AND SUBSIDIARY

Notes to the Condensed Consolidated Financial Statements

December 31, 2011 and March 31, 2011

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (Continued)

Revenue Recognition

The Company records sales when a firm sales agreement is in place, delivery has occurred or services have been rendered, and collectability of the fixed or determinable sales price is reasonably assured. If customer acceptance of products is not assured, the Company records sales only upon formal customer acceptance.

Income Taxes

The Company is subject to Canadian income taxes on its world-wide income with a credit provided for foreign taxes paid. Any income earned in the United States is subject to applicable state and federal tax rates in the United States. The combined effective rates of income tax expense (benefit) are 28% and 22% for the nine months ended December 31, 2011 and 2010, respectively.

Basic Earnings Per Share

The computation of basic earnings per share of common stock is based on the weighted average number of shares outstanding during the periods presented. The computation of fully diluted earnings per share includes common stock equivalents outstanding at the balance sheet date. The Company had 255,250 and -0- stock options included in the fully diluted earnings per share as of December 31, 2011 and 2010, respectively. The Company uses the treasury stock method to calculate the dilutive effects of stock options and warrants.

	For the Nine Months Ended December 31,
	2011		2010
Net income	$	2,899,130	$	1,111,722

Basic weighted average number of shares outstanding		45,000,000		45,000,000
Common stock equivalents		199,645		122,667
Fully diluted weighted average number of shares outstanding		45,199,645		45,122,667

Basic earnings per share	$	0.06	$	0.02
Fully diluted earnings per share	$	0.06	$	0.02

Foreign Currency and Comprehensive Income

The Company’s functional currency is the Canadian dollar (CAD). The financial statements of the Company were translated to United States Dollar (USD) using year-end exchange rates for the balance sheet, and average exchange rates for the statements of operations. Equity transactions were translated using historical rates. The period-end exchange rates of 0.98040 and 1.0301 were used to convert the Company’s December 31, 2011 and March 31, 2011 balance sheets, respectively, and the statements of operations used weighted average rates of 1.01070 and 1.0272 for the nine months ended December 31, 2011 and 2010, respectively. All amounts in the financial statements and footnotes are presumed to be stated in USD, unless otherwise identified. Foreign currency translation gains or losses as a result of fluctuations in the exchange rates are reflected in the Statement of Operations and Other Comprehensive Income.

PROFIRE ENERGY, INC. AND SUBSIDIARY

Notes to the Condensed Consolidated Financial Statements

December 31, 2011 and March 31, 2011

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recent Accounting Pronouncements

The Company has evaluated recent accounting pronouncements and their adoption has not had or is not expected to have a material impact on the Company’s financial position, or statements.

NOTE 3 – SUBSEQUENT EVENTS

In accordance with ASC 855, the Company’s management has evaluated the subsequent events through the date the financial statements were issued and has found no subsequent events to report.

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

This discussion summarizes the significant factors affecting our consolidated operating results, financial condition, liquidity and capital resources during the three month and nine month periods ended December 31, 2011 and 2010. For a complete understanding, this Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with the Financial Statements and Notes to the Financial Statements contained in this quarterly report on Form 10-Q and our annual report on Form 10-K for the year ended March 31, 2011.

Forward-Looking Statements

This quarterly report contains forward-looking statements as that term is defined in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expects”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of these terms or other comparable terminology. Such statements are based on currently available financial, economic and competitive information and are subject to various risks and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations. Undue reliance should not be placed on such forward-looking statements as such statements speak only as of the date on which they are made. These statements are only predictions and involve known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.

Forward-looking statements are predictions and not guarantees of future performance or events. Our actual results could differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with our business. We hereby qualify all our forward-looking statements by these cautionary statements. These forward-looking statements speak only as of their dates and should not be unduly relied upon. We undertake no obligation to amend this report or revise publicly these forward-looking statements (other than pursuant to reporting obligations imposed on registrants pursuant to the Exchange Act) to reflect subsequent events or circumstances, whether as the result of new information, future events or otherwise.

Throughout this report, unless otherwise indicated by the context, references herein to the “Company”, “we”, “our” or “us” and similar language means Profire Energy, Inc., a Nevada corporation, and its corporate subsidiaries and predecessors.

The following discussion should be read in conjunction with our financial statements and the related notes contained elsewhere in this report and in our other filings with the Securities and Exchange Commission.

Overview

We are a provider of safe and efficient burner-management systems and services for use in oilfield combustion. In the oil and natural gas industry there are numerous demands for heat generation and control. The product in pipelines and storage tanks must be kept sufficiently warm to flow efficiently. Equipment of all kinds, including line-heaters, dehydrators, dewaterers, separators, treaters, amine reboilers, free-water knockout systems, etc. require sources of heat to satisfy their various functions. In addition to the need for combustion products to meet heating demands, there is also a need for skilled combustion technicians. We build products and provide services designed to address some of these needs.

Results of Operations

Comparison of the three months ended December 31, 2011 and 2010

Total Revenues

Total revenues during the quarter ended December 31, 2011 increased 88% compared to the quarter ended December 31, 2010. This significant increase is attributable to growth in both sales of goods, net and sale of services, net.

Sales of Goods, Net

We realized a $2,325,600, or 95%, increase in sales of goods, net during the third fiscal quarter 2012, compared to the same fiscal quarter 2011. This significant increase is attributable to the fact that we now have a dedicated sales staff, whereas a year ago we had limited full-time sales presence. Further, our five person sales staff is expanding its focus to all regions of the U.S. and therefore diversifying revenue sources. Several new customers have started purchasing systems this quarter, including new customers in the Texas and Oklahoma region. This continues to expand our customer base geographically. With the strengthening of the price of oil we feel demand will be robust as companies continue to invest in production capacity and develop new fields. At this time, it is difficult to predict how many of these new customers will continue to order our products in the future, but in general we feel product sales will continue to grow.

Sales of Services, Net

During the three months ended December 31, 2011 we also realized a $46,966, or 19% increase in sales of services, net. Sales of services, net continues to increase as a function of increasing sales activity and rising energy prices. Our sales staff has also contributed to increased awareness of our service offerings. As the sales team proactively looks for equipment sales, the opportunity to discuss services also increases. Therefore, we expect the two to have an ongoing correlation.

Total Cost of Goods Sold

We realized a 166% increase in total cost of goods sold during the third fiscal quarter 2012 as a result of a 178% increase in cost of goods sold and a 77% increase in cost of goods sold-services. As a percentage of total revenue, total cost of goods sold rose to 56% during the third fiscal quarter 2012 compared to 39% during the third fiscal quarter 2011.

Cost of Goods Sold

During the quarter ended December 31, 2011 cost of goods sold grew 178% as compared to the quarter ended December 31, 2010. This increase in cost of goods sold was a function of increased cost resulting from certain components for our systems that needed to be rushed or accelerated to meet demand. We believe that we have resolved these component bottlenecks by adding additional parts suppliers and a full-time component source employee. Further, we continue to expand our sub manufacturer base and we now have three sub fabricators for our products. The cost of goods sold margin will also fluctuate based on changes in the product mix that we sell, as margins per product vary. We anticipate cost of goods sold should return to a more normalized rate in future periods with these additions.

Cost of Goods Sold-Services

We experienced a 77% jump in cost of goods sold-services during the quarter ended December 31, 2011, compared to the comparable prior-year quarter. Cost of goods sold-services rose because of the increase in contract labor, travel and vehicle expenses associated with the increased service activity. The service portion of our business is labor intensive and therefore a correlation between service revenue and cost of goods sold related to service should be expected.

Gross Profit

Gross profit increased from $1,636,054 during the quarter ended December 31, 2010 to $2,253,666 during the quarter ended December 31, 2011. This increase in gross profit was primarily the result of increased total revenue. As a result of the 166% increase in total costs of goods sold during the quarter ended December 31, 2011, gross profit as a percentage of total revenues was 44% compared to 61% during the quarter ended December 31, 2010.

Total Operating Expenses

Our total operating expenses increased 27% during the three months ended December 31, 2011 compared to the three months ended December 31, 2011. This increase during the quarter was the result of a 24% decrease in general and administrative expenses offset by a 101% increase in payroll expenses and an 85% increase in depreciation expense.

General and Administrative Expenses

During the three months ended December 31, 2011, general and administrative expenses decreased by $110,293. This decrease was due to the completion of the set up of the Lindon facility and cost cutting actions taken in Edmonton. In particular we were able to reduce legal and accounting fees. However, we do not expect to see a trend of lower general and administrative expenses. Rather, we believe as operations continue to expand our general and administrative expenses will also increase in direct proportion.

Payroll Expenses

We experienced a $301,896 increase in payroll expenses in the third fiscal quarter 2012. We expect payroll expenses to remain higher quarter-on-quarter through the remainder of the year as a result of the expansion of our workforce during the current fiscal year but do not anticipate payroll expenses to continue to increase in the short-term as we feel we are sufficiently staffed to handle anticipated near-term growth with our current personnel.

Depreciation Expense

Depreciation expense increased from $24,563 to $45,396 during the quarter ended December 31, 2011 compared to the quarter ended December 31, 2010. This jump in depreciation expense is primarily due to the expansion of our Lindon, Utah and Edmonton, Alberta facilities and the associated higher depreciation schedule that has resulted. During the current fiscal year we have also added new equipment such as a fork lift and testing equipment.

Total Other Income (Expense)

For the three months ended December 31, 2011 total other expense was $6,732 compared to $19,940 for the three months ended December 31, 2010.

Net Income Before Income Taxes

As a result of increased total revenues, which were only partially offset by increased total operating expenses, we realized net income before income taxes of $1,245,322 during the third fiscal quarter 2012 compared to a net income before income taxes of $826,938 during the third fiscal quarter 2011.

Income Tax Expense

Because of the increase in net income before income taxes discussed above, we recognized income tax expense of $350,287 during the three months ended December 31, 2011, compared to an income tax expense of $206,076 during the three months ended December 31, 2010. We anticipate our income tax obligations will typically follow a similar trend and will track trends in our net income.

Foreign Currency Translation Gain (Loss)

Our consolidated financial statements are presented in U.S. dollars. Our functional currency is Canadian dollars. Our financial statements were translated to U.S. dollars using year-end exchange rates for the balance sheet and weighted average exchange rates for the statements of operations. Equity transactions were translated using historical rates. Foreign currency translation gains or losses as a result of fluctuations in the exchange rates are reflected in the statement of operations and comprehensive income.

Therefore, the translation adjustment in our consolidated financial statements represents the translation differences from translation of our financial statements. As a result, the translation adjustment is commonly, but not always, positive if the average exchange rates are lower than exchange rates on the date of the financial statements and negative if the average exchange rates are higher than exchange rates on the date of the financial statements.

During the quarter ended December 31, 2011, we recognized a foreign currency translation gain of $57,400. By comparison, during the quarter ended December 31, 2010 we recognized a foreign currency translation gain of $222,759. The gain during the quarter ended December 31, 2011 was the result of the strengthening of the U.S. dollar against the Canadian dollar.

Total Comprehensive Income

For the foregoing reasons, we realized a total comprehensive income of $952,446 during the quarter ended December 31, 2011 compared to total comprehensive income of $835,901 during the quarter ended December 31, 2010.

Comparison of the nine months ended December 31, 2011 and 2010

Total Revenues

Total revenues during the nine months ended December 31, 2011 increased 119% compared to the nine months ended December 31, 2010. This significant increase is attributable to growth in both sales of goods, net and sales of services, net.

Sales of Goods, Net

We realized a $6,447,345, or 129%, increase in sales of goods, net during the first nine months of fiscal 2012, compared to the same fiscal period 2011. This significant increase is attributable to the fact that we now have a dedicated sales staff, whereas a year ago we had no full-time sales presence. Further the dedicated sales staff of five people is expanding its focus to all regions of the U.S. and therefore diversifying revenue sources. We have added new customers during the current fiscal year. A number of variables make it hard to determine how many of these new customers will continue ordering in the future but in general we feel product sales will continue to grow. Energy commodity prices during the current fiscal year have risen, which we believe has also contributed to general increases in investment by our clients in our products, as well as, the acceptance of our PF 2100 by current and new customers.

Sales of Services, Net

During the nine months ended December 31, 2011 we also realized a $222,820 or 38% increase in sales of services, net. Sales of services, net increased as a result of a general increased awareness of our products through a committed and focused sales force. As the sales team proactively looks for equipment sales the opportunity to discuss services related sales increases. Therefore, we anticipate the two should have ongoing correlation in future periods.

Total Cost of Goods Sold

We realized a 168% increase in total cost of goods sold during the first three fiscal quarters of 2012 as a result of a 191% increase in cost of goods sold and a 61% increase in cost of goods sold-services. As a percentage of total revenue, total cost of goods sold rose to 45% during the nine months ended December 31, 2011 compared to 37% during the nine months ended December 31, 2010.

Cost of Goods Sold

During the nine months ended December 31, 2011 cost of goods sold increased $3,256,062 or 191% as compared to the nine months ended December 31, 2010. As a direct result of the growth in sales of goods, cost of goods sold increased. This increase was also the result of our demand for certain components outpacing the supply of our suppliers in several instances. We feel we have addressed this by expanding our suppliers and adding a full-time sourcing employee. For the near-term, we expect cost of goods sold will roughly follow the same trend as sales of goods. Our margins on product sales fluctuate based on a number of variables. If sales continue to increase and we can realize greater economies of scale, we anticipate cost of goods sold as a percentage of sales of goods, net will decrease somewhat. If we are unable to realize improved economies of scale, or if the cost of parts we use to build our products increase, our margins will fall. Management will attempt to improve our margins when it is prudent for our long-term strategic advantage.

Cost of Goods Sold-Services

We experienced a 61% jump in cost of goods sold-services during the first three fiscal quarters of 2012, compared to the comparable prior-year period. Cost of goods sold-services rose because of the increase in contract labor and travel and vehicle expenses associated with the increased service activity. The service portion of the business is labor intensive and therefore a correlation between service revenue and cost of goods sold related to service should be expected.

Gross Profit

Goss profit increased from $3,522,026 during the nine months ended December 31, 2010 to $6,701,543 during the nine months ended December 31, 2011. This increase in gross profit was primarily the result of increased total revenue. As a result of the 168% increase in total costs of goods sold during the nine months ended December 31, 2011, gross profit as a percentage of total revenues was 56% compared to 63% during the nine months ended December 31, 2010.

Total Operating Expenses

Our total operating expenses increased 44% during the nine months ended December 31, 2011 compared to the nine months ended December 31, 2011. This increase in total operating expenses is attributable to a 20% increase in general and administrative expenses, a 76% increase in payroll expenses and a 106% increase in depreciation expense.

General and Administrative Expenses

During the nine months ended December 31, 2011, general and administrative expenses increased by $227,550. This increase is the result of increased operating activities, primarily the hiring and training of multiple new employees and non capitalizable costs associated with the build out of our sites and installation of equipment for testing and enhanced quality control of our systems. While management is mindful to maintain control over general and administrative expenses, we do not expect to see a trend of lower general and administrative expenses. Rather, we believe as operations continue to expand our general and administrative expenses will continue to increase.

Payroll Expenses

We experienced a $543,128 increase in payroll expenses during the first nine months of fiscal 2012. We expect payroll expenses to remain higher quarter-on-quarter through the remainder of the year as we continue to expand our workforce through the hiring of talented employees. There were multiple new hires during the current fiscal year that caused the increase. We feel we are now sufficiently staffed to meet our current and anticipated near-term operational demands.

Depreciation Expense

Depreciation expense increased from $64,027 to $132,110 during the nine months ended December 31, 2010 compared to the nine months ended December 31, 2011. This increase in depreciation expense is primarily due to the purchase of the Company’s expanded Lindon, Utah and Edmonton, Alberta facilities and equipment purchases.

Total Other Income (Expense)

For the nine month period ended December 31, 2011 total other expense decreased 57% compared to the nine month period ended December 31, 2010. The decrease in total other expense is attributable to a $15,183 decrease in interest expense, a $3,107 decrease in interest income and the realization of $3,600 in rental income during the 2011 period. We realized no rental income in the 2010 period. This limited source of income was from an existing tenant of the expanded Lindon location. We do not expect to have further rental income in the future as the tenant has left the premises and we are building out the space to facilitate operational growth.

Net Income Before Income Taxes

As a result of increased total revenues, which were only partially offset by increased total operating expenses, we realized net income before income taxes of $3,960,607 during the first nine months of fiscal 2012 compared to a net income before income taxes of $1,604,175 during the first nine months of fiscal 2011.

Income Tax Expense

Because of the increase in net income before income taxes discussed above, we recognized income tax expense of $1,105,336 during the nine months ended December 31, 2011, compared to an income tax expense of $492,453 during the nine months ended December 31, 2011. We anticipate our income tax obligations will typically follow a similar trend as our net income or loss before income taxes.

Foreign Currency Translation Gain (Loss)

During the nine month period ended December 31, 2011, our foreign currency translation loss was $386,416. By comparison, during the nine month period ended December 31, 2010 we recognized a foreign currency translation gain of $190,452. The change from a gain during the first nine months of fiscal 2011 to a loss for the first nine months of fiscal 2012 was the result of the weakening of the U.S. dollar against the Canadian dollar.

Total Comprehensive Income

For the foregoing reasons, we realized a total comprehensive income of $2,466,466 during the nine months ended December 31, 2011 compared to total comprehensive income of $1,293,900 during the nine months ended December 31, 2010.

Liquidity and Capital Resources

Since inception, our operations have been financed primarily from cash flows from operations and loans from Company executives. We have a $400,000 revolving credit line with a local banking institution that we also use from time to time to satisfy short-term fluctuations in cash flows. At December 31, 2011 we had $-0- outstanding on our line of credit.

As of December 31, 2011 we had total current assets of $8,144,453 and total assets of $9,835,990 including cash and cash equivalents of $968,249. At December 31, 2011 total liabilities were $1,796,345, all of which were current liabilities. We have no current capital commitments outside of general operations and do not anticipate any in the near future. We believe that cash on hand and anticipated revenues from operations will be sufficient to cover our operating needs over the next twelve months. We do not anticipate needing to find other sources of capital at this time, although if strategic opportunities become available, we may have to find external sources of capital to take advantage of such opportunities.

During the nine months ended December 31, 2011 and 2010 cash was primarily used to fund operations. See below for additional discussion and analysis of cash flow.

	Nine Months ended December 31, 2011		Nine Months ended December 31, 2011
Net cash provided by (used in) operating activities	$	643,229	$	(648,576)
Net cash used in investing activities	$	(1,210,757)	$	(193,275)
Net cash provided by (used in) financing activities	$	-	$	-
Effect of exchange rate changes on cash	$	(153,609)	$	105,624
NET INCREASE (DECREASE) IN CASH	$	(721,137)	$	(736,227)

Net cash provided by our operating activities was $643,229. As discussed above, during the nine months ended December 31, 2011 we realized a significant increase in net income, we also realized a $864,233, or 356%, increase in accounts payable and accrued liabilities as a result of our operational expansion and business growth and a $446,029, or 183% increase in income taxes payable. These increases in cash provided by operating activity were only partially offset by a $3,297,464, or 140%, increase in accounts receivable and a 28% increase in inventory. Inventory grew during the quarter as we had the opportunity to acquire inventory in anticipation of product demand and fulfillment. This may ebb and flow from quarter to quarter as we forecast future demand. Accounts receivable were higher due to our increased sales volume during the first nine months of the current fiscal year. We anticipate accounts receivable will remain higher in upcoming quarters. If needed we believe our accounts receivable could be factored provide cash flow, but to date this has not been necessary.

During the nine months ended December 31, 2011 net cash used in investing activities was $1,210,757. These funds were used to purchase additional space at our facilities in Edmonton Alberta, Canada and Lindon, Utah, USA and to acquire other fixed assets. These expenditures represent capital investments in the further development of our business.

Because net cash used in investing activities significantly outpaced net cash provided by operating activities as we continue to make investments in the Company to support our growth strategy, at December 31, 2011 we had cash and cash equivalents of $968,249 compared to $1,689,386 at December 31, 2010.

Summary of Material Contractual Commitments

We had no material contractual commitments as of December 31, 2011.

Off-Balance Sheet Arrangements

As of December 31, 2011 we had no off-balance sheet arrangements.

Item 3. Quantitative and Qualitative Disclosure about Market Risk

As a Smaller Reporting Company as defined by Rule 12b-2 of the Exchange Act and in Item 10(f)(1) of Regulation S-K, we are electing scaled disclosure reporting obligations and therefore are not required to provide the information requested by this Item.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Management is responsible for establishing and maintaining adequate disclosure controls and procedures as defined in Rules 13a-15(e) or 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Our disclosure controls and procedures are designed to ensure that information required to be disclosed in reports filed under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission, and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure and to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).

Our management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of the end of the period covered by this quarterly report on Form 10-Q. Based upon this assessment, we determined that as of the end of period covered by this quarterly report on Form 10-Q our disclosure controls and procedures were not effective because there exist material weaknesses affecting our internal control over financial reporting.

The matters involving internal controls and procedures that our management considers to be material weaknesses under the framework established by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and SEC rules are: (1) lack of a functioning audit committee and lack of independent directors on the Company’s board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; (2) inadequate segregation of duties consistent with control objectives; (3) insufficient written policies and procedures for accounting and financial reporting with respect to the requirements and application of U.S.GAAP and SEC disclosure requirements; and (4) ineffective controls over period end financial disclosure and reporting processes. The aforementioned potential material weaknesses were identified by our Chief Financial Officer in connection with the preparation of our financial statements as of December 31, 2011, who communicated the matters to our management and board of directors.

Management believes that the material weaknesses set forth in items (2), (3) and (4) above did not have an effect on our financial results. However, the lack of a functioning audit committee and lack of a majority of independent directors on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures, can impact our financial statements.

Management’s Remediation Initiatives

Although we are unable to meet the standards under COSO because of the limited funds available to a company of our size, we are committed to improving our financial organization. As funds become available, we will undertake to: (1) create a position to segregate duties consistent with control objectives, (2) increase our personnel resources and technical accounting expertise within the accounting function (3) appoint one or more outside directors to our board of directors who shall be appointed to the audit committee of the Company resulting in a fully functioning audit committee who will undertake the oversight in the establishment and monitoring of required internal controls and procedures; and (4) prepare and implement sufficient written policies and checklists which will set forth procedures for accounting and financial reporting with respect to the requirements and application of U.S.GAAP and SEC disclosure requirements.

We will continue to monitor and evaluate the effectiveness of our internal controls and procedures and our internal control over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. However, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks.

PART II - OTHER INFORMATION

Item 1A. Risk Factors

In addition to the other information set forth in this quarterly report on Form10-Q, you should carefully consider the risks discussed in our annual report on Form 10-K for the year ended March 31, 2011, which risks could materially affect our business, financial condition or future results. These risks are not the only risks facing our Company. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition or future results.

Item 6. Exhibits

Exhibits. The following exhibits are included as part of this report:

	Exhibit 31.1	Certification of Principal Executive Officer Pursuant to Rule 13a-14(a)

	Exhibit 31.2	Certification of Principal Financial Officer Pursuant to Rule 13a-14(a)

	Exhibit 32.1	Certification of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350

	Exhibit 32.2	Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350

	Exhibit 101.INS	XBRL Instance Document

	Exhibit 101.SCH	XBRL Taxonomy Extension Schema Document

	Exhibit 101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document

	Exhibit 101.DEF	XBRL Taxonomy Definition Linkbase Dcoument

	Exhibit 101.LAB	XBRL Taxonomy Extension Label Linkbase Document

	Exhibit 101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

SIGNATURES

In accordance with Section 12 of the Securities Exchange Act of 1934, the registrant caused this report to be signed on its behalf, thereunto duly authorized.

		PROFIRE ENERGY, INC.



Date:	February 14, 2012	By:	/s/ Brenton W. Hatch
			Brenton W. Hatch
			Chief Executive Officer

Date:	February 14, 2012	By:	/s/ Andrew Limpert
			Andrew Limpert
			Chief Financial Officer