REED'S, INC. - Quarter Report: 2016 September (Form 10-Q)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2016

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934

For the transition period from _______ to _______

Commission file number: 001-32501

REED’S, INC.

(Exact name of registrant as specified in its charter)

Delaware		35-2177773
(State of incorporation)		(I.R.S. Employer Identification No.)

13000 South Spring St. Los Angeles, Ca. 90061

(Address of principal executive offices) (Zip Code)

(310) 217-9400

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated filer [ ]	Accelerated filer [ ]
Non-accelerated filer [ ]	Smaller reporting company [X]

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: There were a total of 13,908,247 shares of Common Stock outstanding as of September 30, 2016.

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q, including “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Item 2 of Part I of this report include forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “proposed,” “intended,” or “continue” or the negative of these terms or other comparable terminology. You should read statements that contain these words carefully, because they discuss our expectations about our future operating results or our future financial condition or state other “forward-looking” information. There may be events in the future that we are not able to accurately predict or control. Before you invest in our securities, you should be aware that the occurrence of any of the events described in this Quarterly Report could substantially harm our business, results of operations and financial condition, and that upon the occurrence of any of these events, the trading price of our securities could decline and you could lose all or part of your investment. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, growth rates, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this Quarterly Report to conform these statements to actual results.

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION

Item 1. Condensed Financial Statements	F-1

Condensed Balance Sheets - September 30, 2016 (unaudited) and December 31, 2015	F-1

Condensed Statements of Operations for the three and nine month periods ended September 30, 2016 and 2015 (unaudited)	F-2

Condensed Statement of Changes in Stockholders’ Equity for the nine month period ended September 30, 2016 (unaudited)	F-3

Condensed Statements of Cash Flows for the nine month periods ended September 30, 2016 and 2015 (unaudited)	F-4

Notes to Condensed Financial Statements (unaudited)	F-5

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	4

Item 3. Quantitative and Qualitative Disclosures About Market Risk	14

Item 4. Controls and Procedures	14

PART II - OTHER INFORMATION

Item 1. Legal Proceedings	15

Item 1A. Risk Factors	15

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	15

Item 3. Defaults Upon Senior Securities	15

Item 4. Mine Safety Disclosures	15

Item 5. Other Information	15

Item 6. Exhibits	15

Part I – FINANCIAL INFORMATION

Item 1. Financial Statements

REED’S, INC.

CONDENSED BALANCE SHEETS

	September 30, 2016			December 31, 2015
	(Unaudited)
ASSETS
Current assets:
Cash	$	1,947,000		$	1,816,000
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $256,000 and $356,000, respectively		3,055,000			2,894,000
Inventory, net of reserve for obsolescence of $50,000 and $290,000, respectively		7,805,000			7,927,000
Prepaid inventory		115,000			47,000
Prepaid and other current assets		695,000			769,000
Total Current Assets		13,617,000			13,453,000

Property and equipment, net of accumulated depreciation of $4,719,000 and $4,216,000, respectively		6,844,000			5,369,000
Brand names		1,029,000			1,029,000
Total assets	$	21,490,000		$	19,851,000

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities:
Accounts payable	$	7,157,000		$	7,458,000
Accrued expenses		220,000			168,000
Line of credit, net of discount of $4,000 and $0, respectively		4,901,000			4,443,000
Current portion of long term financing obligations		182,000			160,000
Current portion of capital leases payable		179,000			153,000
Current portion of capital expansion loan		704,000			341,000
Total current liabilities		13,343,000			12,723,000

Other Long Term Liabilities		130,000			-
Long term financing obligation, less current portion, net of discount of $852,000 and $953,000, respectively		1,387,000			1,443,000
Capital leases payable, less current portion		419,000			490,000
Capital expansion loan, less current portion		2,318,000			1,542,000
Term loan, net of discount $79,000 and $132,000		2,921,000			2,868,000
Total Liabilities		20,518,000			19,066,000

Stockholders’ equity:
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding		94,000			94,000
Common stock, $.0001 par value, 19,500,000 shares authorized, 13,908,846 and 13,160,860 shares issued and outstanding, respectively		1,000			1,000
Additional paid in capital		30,182,000			27,399,000
Accumulated deficit		(29,305,000	)		(26,709,000	)
Total stockholders’ equity		972,000			785,000
Total liabilities and stockholders’ equity	$	21,490,000		$	19,851,000

The accompanying notes are an integral part of these condensed financial statements

F-1

REED’S, INC.

CONDENSED STATEMENTS OF OPERATIONS

For the Three Months and Nine Months Ended September 30, 2016 and 2015
(Unaudited)

	Three months ended						Nine months ended
	2016			2015			2016			2015
Net Sales	$	12,329,000		$	10,713,000		$	33,326,000		$	33,561,000
Cost of goods sold		9,443,000			9,153,000			25,945,000			25,104,000
Gross profit		2,886,000			1,560,000			7,381,000			8,457,000

Operating expenses:
Delivery and handling expenses		901,000			1,354,000			2,815,000			3,952,000
Selling and marketing expense		918,000			1,242,000			2,911,000			3,770,000
General and administrative expense		871,000			1,108,000			3,007,000			3,332,000
Total operating expenses		2,690,000			3,704,000			8,733,000			11,054,000

Income (Loss) from operations		196,000			(2,144,000	)		(1,352,000	)		(2,597,000	)
Interest expense		(415,000	)		(321,000	)		(1,239,000	)		(826,000	)
Net loss		(219,000	)		(2,465,000	)		(2,591,000	)		(3,423,000	)

Preferred Stock Dividends		-			-			(5,000	)		(5,000	)
Net loss attributable to common stockholders	$	(219,000	)	$	(2,465,000	)	$	(2,596,000	)	$	(3,428,000	)

Loss per share – basic and diluted	$	(0.02	)	$	(0.19	)	$	(0.19	)	$	(0.26	)
Weighted average number of shares outstanding – basic and diluted		13,908,247			13,133,424			13,504,223			13,102,614

The accompanying notes are an integral part of these condensed financial statements

F-2

REED’S, INC.

CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY

For the Nine Months Ended September 30, 2016
(Unaudited)

									Additional					Total
	Common Stock				Preferred Stock				Paid In		Accumulated			Stockholder’s
	Shares		Amount		Shares		Amount		Capital		Deficit			Equity
Balance, January 1, 2016		13,160,860	$	1,000		9,411	$	94,000		27,399,000		(26,709,000	)		785,000
Common shares issued upon exercise of warrants		16,260								45,000					45,000
Common shares issued upon exercise of options		7,211								-					-
Fair value of vested options										449,000					449,000
Common shares issued upon sale of securities		722,412								2,230,000					2,230,000
Fair value of warrants issued as debt discount										54,000					54,000
Common Stock paid for Series A Preferred Stock Dividend		1,504								5,000		(5,000	)		-
Net loss												(2,591,000	)		(2,591,000	)
Balance September 30, 2016		13,908,247	$	1,000		9,411	$	94,000	$	30,182,000	$	(29,305,000	)	$	972,000

The accompanying notes are an integral part of these condensed financial statements

F-3

REED’S, INC.

CONDENSED STATEMENTS OF CASH FLOWS
For the Nine Months Ended September 30, 2016 and 2015
(Unaudited)

	Nine Months Ended September 30,
	2016			2015
Cash flows from operating activities:
Net loss	$	(2,591,000	)	$	(3,423,000	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		689,000			683,000
Fair value of vested stock options		449,000			715,000
(Decrease) increase in allowance for doubtful accounts		(100,000	)		163,000
Changes in assets and liabilities:
Accounts receivable		(61,000	)		(1,090,000	)
Inventory		122,000			(1,594,000	)
Prepaid Inventory		(68,000	)		597,000
Prepaid expenses and other current assets		74,000			66,000
Accounts payable		(301,000	)		1,816,000
Accrued expenses		182,000			21,000
Net cash used in operating activities		(1,605,000	)		(2,046,000	)
Cash flows from investing activities:
Purchase of property and equipment		(585,000	)		(415,000	)
Net cash used in investing activities		(585,000	)		(415,000	)
Cash flows from financing activities:
Proceeds from sale of common stock		2,230,000			-
Proceeds from short term borrowing		-			1,500,000
Proceeds from stock option and warrant exercises		45,000			74,000
Principal repayments on long term financial obligation		(117,000	)		(97,000	)
Principal repayments on capital lease obligation		(131,000	)		(91,000	)
Net draw down on line of credit		462,000			1,319,000
Payments on capital expansion loan		(168,000	)		-
Net cash provided by financing activities		2,321,000			2,705,000
Net Increase in cash		131,000			244,000
Cash at beginning of period		1,816,000			959,000
Cash at end of period	$	1,947,000		$	1,203,000

Supplemental disclosures of cash flow information:
Cash paid during the period for:
Interest	$	843,000		$	826,000
Non Cash Investing and Financing Activities
Property and equipment acquired through capital expansion loan	$	1,307,000		$	910,000
Property and equipment acquired through capital lease obligations		86,000			-
Other current assets acquired through capital expansion loan		-			250,000
Fair value of warrants granted as debt discount		54,000			-
Dividends payable in common stock		5,000			5,000

The accompanying notes are an integral part of these condensed financial statements

F-4

REED’S, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS

Nine Months Ended September 30, 2016 and 2015

(Unaudited)

1. Basis of Presentation and Liquidity

The accompanying interim condensed financial statements are unaudited, but in the opinion of management of Reed’s, Inc. (the “Company”), contain all adjustments, which include normal recurring adjustments necessary to present fairly the financial position at September 30, 2016 and the results of operations and cash flows for the nine months ended September 30, 2016 and 2015. The balance sheet as of December 31, 2015 is derived from the Company’s audited financial statements.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission, although management of the Company believes that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K, as filed with the Securities and Exchange Commission on March 23, 2016.

The results of operations for the Nine Months Ended September 30, 2016 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2016.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expense during the reporting period. Actual results could differ from those estimates. Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, analysis of impairments of recorded intangibles, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services.

Liquidity

As of September 30, 2016, we had stockholders equity of $972,000 and working capital of $274,000 compared to stockholders equity of $785,000 and working capital of $730,000 at December 31, 2015.

We believe that the Company currently has the necessary working capital to support existing operations until our line of credit and all of the long term loans become due on October 1, 2017. Consistent with past refinancing practices regarding the Line of Credit, the Company believes that it will be successful in renewing the Line of Credit for another time frame similar to what it has done in the past. There are no assurances that this refinancing will be completed. We believe our primary capital source will be positive cash flow from operations. If our sales goals do not materialize as planned, we believe that the Company can reduce its operating costs and can be managed to maintain positive cash flow from operations. Historically, we have financed our operations primarily through cash generated from operations and a line of credit from a financial institution. Additionally, we have done private sales of common stock to fund operations.

We may not generate sufficient revenues from product sales in the future to achieve profitable operations. If we are not able to achieve profitable operations at some point in the future, we eventually may have insufficient working capital to maintain our operations as we presently intend to conduct them or to fund our expansion and marketing and product development plans. In addition, our losses may increase in the future as we expand our manufacturing capabilities and fund our marketing plans and product development. These losses, among other things, have had and may continue to have an adverse effect on our working capital, total assets and stockholders’ equity. If we are unable to achieve profitability, the market value of our common stock would decline and there would be a material adverse effect on our financial condition.

If we suffer losses from operations, our working capital may be insufficient to support our ability to expand our business operations as rapidly as we would deem necessary at any time, unless we are able to obtain additional financing. There can be no assurance that we will be able to obtain such financing on acceptable terms, or at all. If adequate funds are not available or are not available on acceptable terms, we may not be able to pursue our business objectives and would be required to reduce our level of operations, including reducing infrastructure, promotions, personnel and other operating expenses. These events could adversely affect our business, results of operations and financial condition. If adequate funds are not available or if they are not available on acceptable terms, our ability to fund the growth of our operations, take advantage of opportunities, develop products or services or otherwise respond to competitive pressures could be significantly limited.

F-5

2. Significant Accounting Policies

Income (loss) per common share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted average number of shares of common stock outstanding during the year. Diluted earnings per share is computed by dividing the net income applicable to common stock holders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive. For the three and nine months ended September 30, 2016 and 2015, the calculations of basic and diluted loss per share are the same because potential dilutive securities would have an anti-dilutive effect.

The Company had potentially dilutive securities that consisted of:

	September 30, 2016		September 30, 2015

Warrants		803,909		216,261
Series A Preferred Stock		37,644		37,644
Options		952,000		990,000
Total		1,793,553		1,243,905

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, depreciable lives of property and equipment, analysis of impairments of recorded intangibles, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update No. 2014-09 (ASU 2014-09), Revenue from Contracts with Customers. ASU 2014-09 will eliminate transaction- and industry-specific revenue recognition guidance under current U.S. GAAP and replace it with a principle based approach for determining revenue recognition. On August 12, 2015, FASB delayed the required implementation to fiscal years ending after December 15, 2017 but now permitted organizations such a Reeds to adopt earlier. ASU 2014-09 will require that companies recognize revenue based on the value of transferred goods or services as they occur in the contract. The ASU also will require additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments and assets recognized from costs incurred to obtain or fulfill a contract. Entities can transition to the standard either retrospectively or as a cumulative-effect adjustment as of the date of adoption. The Company is in the process of evaluating the impact of ASU 2014-09 on the Company’s financial statements and disclosures.

In August 2014, the FASB issued Accounting Standards Update No. 2014-15 (ASU 2014-15), Presentation of Financial Statements - Going Concern (Subtopic 205-10). ASU 2014-15 provides guidance as to management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and to provide related footnote disclosures. In connection with preparing financial statements for each annual and interim reporting period, an entity’s management should evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date that the financial statements are issued (or within one year after the date that the financial statements are available to be issued when applicable). Management’s evaluation should be based on relevant conditions and events that are known and reasonably knowable at the date that the financial statements are issued (or at the date that the financial statements are available to be issued when applicable). Substantial doubt about an entity’s ability to continue as a going concern exists when relevant conditions and events, considered in the aggregate, indicate that it is probable that the entity will be unable to meet its obligations as they become due within one year after the date that the financial statements are issued (or available to be issued). ASU 2014-15 is effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early application is permitted. The Company will adopt ASU 2014-15 on the Company’s financial statement presentation and disclosures after the effective date.

In February 2016, the FASB issued Accounting Standards Update (ASU) No. 2016-02, Leases. ASU 2016-02 requires a lessee to record a right of use asset and a corresponding lease liability on the balance sheet for all leases with terms longer than 12 months. ASU 2016-02 is effective for all interim and annual reporting periods beginning after December 15, 2018. Early adoption is permitted. A modified retrospective transition approach is required for lessees for capital and operating leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available. The Company is in the process of evaluating the impact of ASU 2016-02 on the Company’s financial statements and disclosures.

Other recent accounting pronouncements issued by the FASB, including its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission did not or are not believed by management to have a material impact on the Company’s present or future consolidated financial statements.

F-6

Concentrations

The Company’s cash balances on deposit with banks are guaranteed by the Federal Deposit Insurance Corporation up to $250,000. The Company may be exposed to risk for the amounts of funds held in one bank in excess of the insurance limit. In assessing the risk, the Company’s policy is to maintain cash balances with high quality financial institutions. The Company had cash balances in excess of $250,000 during the nine months ended September 30, 2016.

During the nine months ended September 30, 2016, the Company had two customers that accounted for 24% and 13% of sales. During the nine months ended September 30, 2015, the Company had two customers that accounted for 29% and 12% of sales respectively. No other customer accounted for more than 10% of sales in either period. During the three months ended September 30, 2016 and 2015, the Company had two customers that accounted for 22% and 19% of sales in 2016, and two customers that accounted for 24% and 9% of sales in 2015, respectively. No other customers accounted for more than 10% of sales in either period.

As of September 30, 2016, the Company had accounts receivable due from two customers who comprised 29% and 11% of its total accounts receivable and as of December 31, 2015 the Company had accounts receivable due from two customers who comprised 24% and 12% of its total accounts receivable. No other customer accounted for more than 10% of accounts receivable in the periods.

During the Nine Months Ended September 30, 2016, the Company had one vendor who accounted for 24% of all purchases and in the Nine Months Ended September 30, 2015, one vendor accounted for 26% of all purchases. No other vendor accounted for more than 10% of all purchases in either period. As of September 30, 2016, the Company had one vendor, which accounted for 21% of total accounts payable and as of December 31, 2015, the Company had two vendors, which accounted for 11% and 10% of total accounts payable.

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its investments and measures these assets on a recurring basis. Financial assets recorded at fair value in the balance sheets are categorized by the level of objectivity associated with the inputs used to measure their fair value. Authoritative guidance provided by the FASB defines the following levels directly related to the amount of subjectivity associated with the inputs to fair valuation of these financial assets:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3—Unobservable inputs based on the Company’s assumptions.

The Company had no such assets or liabilities recorded to be valued on the basis above at September 30, 2016 or December 31, 2015.

The carrying amounts of financial assets and liabilities, such as cash and cash equivalents, accounts receivable, short-term bank loans, accounts payable, notes payable and other payables, approximate their fair values because of the short maturity of these instruments. The carrying values of capital lease obligations and long-term financing obligations approximate their fair values due to the fact that the interest rates on these obligations are based on prevailing market interest rates.

3. Inventory

Inventory is valued at the lower of cost (first-in, first-out or market) and, net of reserves, is comprised of the following as of:

	September 30, 2016		December 31, 2015
Raw Materials and packaging	$	4,311,000	$	4,364,000
Finished Goods		3,494,000		3,563,000
	$	7,805,000	$	7,927,000

4. Property and Equipment

Property and equipment are comprised of the following as of:

	September 30, 2016			December 31, 2015
Land	$	1,107,000		$	1,107,000
Building		1,875,000			1,875,000
Vehicles		600,000			500,000
Machinery and equipment		3,695,000			3,800,000
Equipment under capital leases		226,000			857,000
Office equipment		476,000			469,000
Construction in Progress		3,584,000			977,000
		11,563,000			9,585,000
Accumulated depreciation		(4,719,000	)		(4,216,000	)
	$	6,844,000		$	5,369,000

Depreciation expense for the nine months ended September 30, 2016 and 2015 was $503,000 and $615,000 respectively.

F-7

5. Notes Payable

Line of Credit

	September 30, 2016			December 31, 2015

Line of credit	$	4,905,000		$	4,443,000
Valuation discount		(4,000	)		-
Net	$	4,901,000		$	4,443,000

On November 9, 2011, the Company entered into a Loan and Security Agreement with PMC Financial Services Group, LLC (PMC), which was amended and extended for two years on December 5, 2014, that provides a $6,000,000 revolving line of credit. The Amended Agreement extends and amends the Revolving Loan and Term Loan (see discussion below) and adds a new Capital Expansion Loan (the “Capex Loan”) (see discussion below). At September 30, 2016 and December 31, 2015, the aggregate amount outstanding under the line of credit was $4,905,000 and $4,443,000 respectively.

The revolving line of credit is based on 85% of accounts receivable and 60% of eligible inventory and is secured by substantially all of the Company’s assets. The interest rate on the Revolving Loan was the prime rate plus .35% (9% at September 30, 2016). However, the interest rate has been adjusted as described below in term loans. The monthly management fee is .45% of the average monthly loan balance. As of September 30, 2016, the Company had a maximum borrowing availability of $946,000 under the line of credit agreement.

On April 25, 2016, the Company agreed with PMC to amend the definition of eligible inventory to include certain glass containers in exchange for 10,000 warrants. The total value of the line did not increase and the inclusion of the glass as defined under the amendment will expire December 31, 2016. In connection with the agreement, the Company granted PMC 10,000 warrants at an exercise price of $3.90 per share with a term of five years and six months. The 10,000 warrants were valued at $15,000 using the Black Scholes Merton option pricing model and were recorded as a valuation discount. The following assumptions were made in valuing the 10,000 warrants; term of 5.5 years, volatility of 56.35%, expected dividends of 0% and discount rate of 1.50%. The warrants value of $15,000 is being amortized over the 8 months of the length of the time for the change to the eligible inventory definition. During the six months ending September 30, 2016, $11,000 of valuation discount was amortized resulting in an unamortized balance of $4,000 at September 30, 2016.

On May 13, 2016, PMC agreed to an extension of the maturity date until October 1, 2017 for the line of credit that was to mature on December 5, 2016 as part of the restructuring of all debt at PMC. See discussion of the consideration given PMC below under term loans. All other terms for the line of credit remain the same.

Term Loans

The Company has the following term loans outstanding with PMC Financial Services Corporation;

	September 30, 2016			December 31, 2015

Term Loans	$	3,000,000		$	3,000,000
Valuation discount		(79,000	)		(132,000	)
Net	$	2,921,000		$	2,868,000

In connection with the Loan and Security Agreement with PMC, the Company entered into a Term Loan. The Term Loan was for $750,000, and was secured by all of the unencumbered assets of the Company. Effective December 5, 2014 the Term Loan’s outstanding principal balance was increased to $1,500,000 and the annual interest rate was revised to prime plus 5.75% (currently 9%) subject to adjustment as described below.

Effective September 1, 2015 the Company entered into an additional Term Loan with a principal balance of $1,500,000 at prime plus 11.60% (currently 14.85%) with PMC. As of September 30, 2016 and December 31, 2015, the aggregate amount under the Term Loans outstanding was $3,000,000.

The interest rate on the line of credit and Term Loans described above are subject to adjustment as follows:

The rate charge will be calculated on a sliding scale based on the trailing 6 month EBITDA. If the EBITDA measuring point stays below $1,000,000 where it is now, the rate will be 12%. If EBITDA rises to $1,500,000 then the rate will be reduced to 9%.

Notwithstanding the other borrowing terms above, if Excess Borrowing Availability under the $6 million Revolving line of credit remains more than $1,500,000 at all times during the preceding month (currently Reed’s Borrowing Availability is zero) the Interest Rate shall remain unchanged for the asset based lending that includes the Revolving working capital loan, CAPEX capital improvement loan and Term Loan A. The six month Term Loan B rates will remain the same at 14.85%.

On November 9, 2015, the Company completed a restructuring of the Term Loans with PMC. The aggregated amount of the principal for affected term loans is $3,000,000. Under the new agreement, the maturity of both loans was to be due in lump sum on April 1, 2017 under the same rates and conditions as before. In connection with the agreement, the Company granted PMC 125,000 warrants at an exercise price of $4.50 per share with a term of five years and six months. The 125,000 warrants were valued at $141,000 using the Black Scholes Merton option pricing model and were recorded as a valuation discount. The following assumptions were made in valuing the 125,000 warrants; term of 5.5 years, volatility of 56.04%, expected dividends of 0% and discount rate of 0.68%. The warrants value of $141,000 is being amortized over the remainder of the term loans.

On May 13, 2016, the Company agreed with PMC to extend the loan maturity date to October 1, 2017 for all loans outstanding at PMC under the same rates and conditions as before. In connection with the agreement, the Company granted PMC 50,000 warrants at an exercise price of $4.50 per share with a term of five years and six months. The 50,000 warrants were valued at $38,000 using the Black Scholes Merton option pricing model and were recorded as a valuation discount. The following assumptions were made in valuing the 50,000 warrants; term of 5.5 years, volatility of 54.17%, expected dividends of 0% and discount rate of 1.49%. The warrants value of $38,000 is being amortized over the 16 months until the maturity date of all loans. During the nine months ended September 30, 2016, $91,000 of valuation discount was amortized resulting in an unamortized balance of $79,000 at September 30, 2016.

F-8

Capital Expansion (“CAPEX”) Loan

In connection with the loan and security agreement with PMC, the Company entered into a CAPEX loan in the aggregate outstanding amount not to exceed $3,000,000. The CAPEX loan will finance new asset purchases for modernization and improvement of the beverage bottling equipment in the Los Angeles plant. Interest only on the CAPEX loan shall be paid from time to time until the end of each fiscal quarter, at which time the principal amounts of each outstanding CAPEX loan will be aggregated and repaid in 48 equal monthly installments of principal plus accrued but unpaid interest beginning July 31, 2016, or if earlier, the revolver maturity of October 1, 2017. The maximum amount that can be borrowed under the CAPEX loan was increased to $3,210,000 on May 13, 2016. The interest rate on the CAPEX loan is the prime rate plus 5.75% (7% at September 30, 2016). At September 30, 2016 and December 31, 2015, the balance on the CAPEX loan balance was $3,022,000 and $1,883,000 respectively. On September 30, 2016, the loan funding closed and the Company began repayments in July, 2016.

In conjunction with this loan the Company has placed equipment with a cost of $341,000 at a co-packing facility to enable the co-packer to manufacture our products. Should the Company be unable to secure access to the equipment in the event of failure of the co-packer, the amount will become due and payable by the Company immediately.

The Company has the following capital expansion loan outstanding with PMC Financial Services Corporation;

	September 30, 2016			December 31, 2015

Capital expansion loan	$	3,022,000		$	1,883,000
Current portion		(704,000	)		(341,000	)
Long-term portion	$	2,318,000		$	1,542,000

6. Obligations under Capital Leases

The Company leases equipment for its brewery operations with an aggregate value of $943,000 under twelve non-cancelable capital leases. Most of the leases are personally guaranteed by the Company’s chief executive officer. Monthly payments range from $341 to $10,441 per month, including interest, at interest rates ranging from 6.51% to 17.31% per annum. At September 30, 2016, monthly payments under these leases aggregated to $16,000. The leases expire at various dates through 2020.

Future minimum lease payments under capital leases are as follows:

Years Ending December 31,
2016	$	56,000
2017		213,000
2018		213,000
2019		174,000
2020		38,000
Total payments		694,000
Less: Amount representing interest		(96,000	)
Present value of net minimum lease payments		598,000
Less: Current portion		(179,000	)
Non-current portion	$	419,000

7. Long-term Financing Obligation

On June 15, 2009, the Company closed escrow on the sale of its two buildings and its brewery equipment and concurrently entered into a long-term lease agreement for the same property and equipment. In connection with the lease the Company has the option to repurchase the buildings and brewery equipment from 12 months after the commencement date to the end of the lease term at the greater of the fair market value or an agreed upon amount. Since the lease contains a buyback provision and other related terms, the Company determined it had continuing involvement that did not warrant the recognition of a sale; therefore, the transaction has been accounted for as a long-term financing. The proceeds from the sale, net of transaction costs, have been recorded as a financing obligation in the amount of $3,056,000. Monthly payments under the financing agreement are recorded as interest expense and a reduction in the financing obligation at an implicit rate of 9.9%. The financing obligation was personally guaranteed up to a limit of $150,000 by the principal shareholder and Chief Executive Officer, Christopher J. Reed.

In connection with the financing obligation, the Company issued an aggregate of 400,000 warrants to purchase its common stock at $1.20 per share for five years. The 400,000 warrants were valued at $752,000 and reflected as a debt discount, using the Black Scholes Merton option pricing model. The following assumptions were utilized in valuing the 400,000 warrants: strike price of $2.10 to $2.25; term of 5 years; volatility of 91.36% to 110.9%; expected dividends of 0%; and discount rate of 2.15% to 2.20%. The 400,000 warrants were recorded as valuation discount and are being amortized over 15 years, the term of the purchase option.

Effective October 1, 2014, the Company executed Amendment #1 to the Long-term Financing Obligation. In exchange for a release from the $150,000 personal guarantee by the principal shareholder and Chief Executive Office, and a release of the brewery equipment which was collateral for the lease agreement, the Company issued 200,000 warrants to purchase its common stock for $5.60 per share with a term of five years. The 200,000 warrants were valued at $584,000 using the Black Scholes Merton option pricing model and were recorded as a valuation discount. The following assumptions were made in valuing the 200,000 warrants; term of 5 years, volatility of 59.53%, expected dividends of 0% and discount rate of 1.25%. The warrants value of $584,000 is being amortized over the remaining term of the purchase option. Amortization of valuation discount was $83,000 and $68,000 during the nine months ended September 30, 2016 and 2015.

Long term financing obligation is comprised of the following as of:

	September 30, 2016			December 31, 2015
Financing obligation	$	2,421,000			2,538,000
Valuation discount		(852,000	)		(935,000	)
		1,569,000			1,603,000
Less current portion		(182,000	)		(160,000	)
Long term financing obligation	$	1,387,000			1,443,000

F-9

8. Stockholders’ Equity

Common Stock

On June 2, 2016, the Company entered into a securities purchase agreement with institutional investors in a private financing transaction for the issuance and sale of 692,412 shares of the Company’s common stock and warrants to purchase 346,206 shares of common stock. The net proceeds to the Company from the offering were $2,113,000 after deducting underwriting discounts, commissions and offering expenses. The investor warrants have an exercise price of $4.25 per share and a term of 5 years. As per the terms of the offering, the placement agent received 72,703 warrants and a term of 5 years at an exercise price of $3.74.

During the nine months ended September 30, 2016, the Company sold 30,000 shares of its common stock to certain officers of the Company at $3.90 per share with total proceeds of $117,000.

Stock Options

Stock options granted under our equity incentive plans generally vest over 3 years from the date of grant, at 33% per year or over 4 years at 25% per year and expire 5 years from the date of grant. The following table summarizes stock option activity for the Nine Months Ended September 30, 2016:

	Shares			Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at January 1, 2016		984,500			4.54		3.10
Granted		2,500			2.50		5.00
Exercised		(15,000	)		2.43
Forfeited or expired		(20,000	)		5.01
Outstanding at September 30, 2016		952,000			4.53		2.71		182,500
Exercisable at September 30, 2016		565,001			4.23		2.36		179,400

During the nine months ended September 30, 2016, the Company granted options to purchase 2,500 shares at $2.50 for consulting services with a fair value of $4,000. The fair value was calculated using a Black-Scholes option pricing model with the following assumptions: (i) volatility rate of 73%, (ii) discount rate between of 1.64%, (iii) zero expected dividend yield, and (iv) expected term of 5 years based upon the average of the term of the option and the vesting period.

The aggregate intrinsic value was calculated as the difference between the closing market price, which was $3.74, and the exercise price of the Company’s stock options as of September 30, 2016. Stock-based compensation recognized on the Company’s statement of operations for the nine months ended September 30, 2016 and 2015 was $449,000 and $715,000, respectively and is included in the selling and marketing and general and administrative expenses in the accompanying statements of operations.

During the nine months ended September 30, 2016, the Company issued 7,211 shares of the Company’s common stock upon exercise of 15,000 stock options on a cashless basis.

Stock Warrants

	Shares			Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2015		341,261			3.74		3.87
Granted		478,909			4.19		4.60
Exercised		(16,260	)		2.77
Forfeited or expired		(1	)
Outstanding at September 30, 2016		803,909			4.59		4.60
Exercisable at September 30, 2016		743,909			4.61		4.20

During the nine months ended September 30, 2016, 16,260 warrants were exercised into 16,260 shares of common stock for $45,000.

The intrinsic value was calculated as the difference between the closing market price, which was $3.74 and the exercise price of the Company’s warrants common stock, as of September 30, 2016. There was no intrinsic value for warrants outstanding as of September 30, 2016, based on the fair value of the Company’s common stock on September 30, 2016.

F-10

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business.

Overview

The results for our third quarter of 2016 reflect our operations continuing to meet demand, margins improving and significant cost containment. Our Reed’s craft soda products gross sales grew sequentially in the third quarter over the first quarter by 2.4% and was led by growth in our Butterscotch Beer craft soda that sequentially grew more than double versus second quarter which was double the first quarter gross sales. Butterscotch Beer has now reached $595,000 in gross sales for the latest quarter. Private label gross sales grew 230% percent sequentially or year over year driven by timing of shipments of a seasonal items and an increase in the order for the seasonal item.

We have included below detailed information on our products from a sales perspective that is based on year over year results with the associated cost of goods sold and production. The year over year comparison reflects the impact of the supply chain disruption last year. As a direct consequence of the third quarter 2015 interruption, sales volume grew in 2016 by 18.1% and net sales revenue is up 15.1%. The information is presented in an industry standard of eight ounce serving equivalents for ease of comparison.

We continue to work on upgrading our Los Angeles plant facility with the goal of increasing its capacity. We believe that this will result in savings on transportation as well as other benefits that include quicker delivery of our products, particularly to our west coast customers. Our capital equipment outlay in the third quarter was $753,000 as additional line equipment was procured for installation. The Idle Plant cost decreased $601,000 over the same period last year while we continued at full capacity in anticipation of the fourth quarter shut down of the line for a two to three week installation of the purchased equipment.

Driven by cost containment initiatives overall expenses decreased 27.4% or $1,014,000 during the third quarter when compared to the same time period in 2015. Savings were realized in each individual category. Delivery expenses decreased 33.5%, Selling expenses decreased 26.1% and General and Administrative expenses decreased 21.4% versus the prior year third quarter. Interest expense grew 29.3% or $94,000 during the quarter versus the prior year third quarter and reflects the additional borrowing incurred as a direct result of the supply chain disruption.

Due to these sales volume, gross margin, and cost containment improvements discussed above, the company had an operating income of $196,000 in the third quarter versus a loss $2,144,00 the same quarter in the prior year. The net improvement is $2,340,000.

Results of Operations

The following table sets forth-key statistics for the three months ended September 30, 2016 and 2015, respectively.

* Gross sales is used internally by management as an indicator of and to monitor operating performance, including sales performance of particular products, salesperson performance, product growth or declines and overall Company performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. We therefore believe that the presentation of gross sales provides a useful measure of our operating performance. Gross sales is not a measure that is recognized under GAAP and should not be considered as an alternative to net sales, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies, as gross sales has been defined by our internal reporting practices. In addition, gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from certain customers.

** Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform with GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) reimbursements given to the Company’s distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given to distributors and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.

Three months ended September 30, 2016 Compared to three months ended September 30, 2015

	Three months ended September 30
	8 Ounce Volume							8 Ounce Gross Sales Revenue
Gross Sales	2016		2015		Change			2016			2015			Change
Reeds Beverages		484,379		425,346		13.9	%	$	5,580,000		$	4,877,000			14.4	%
Virgils		321,744		282,105		14.1	%		3,884,000			3,432,000			13.2	%
Kombucha		12,549		26,720		-53.0	%		328,000			697,000			-52.9	%
All Other Reeds Beverages		63,745		37,553		69.7	%		785,000			468,000			67.7	%
Private Label		173,086		122,121		41.7	%		2,549,000			1,877,000			35.8	%
Reeds Candy									379,000			574,000			-34.0	%
All Other Non-Beverages									24,000			58,000			-58.6	%
Total Gross Sales		1,055,503		893,845		18.1	%		13,529,000			11,983,000			12.9	%
Sales Discounts Unallocated to Specific SKU’s*									(1,200,000	)		(1,270,000	)		-5.5	%
Net Sales		1,055,503		893,845		18.1	%	$	12,329,000		$	10,713,000			15.1	%

Gross Sales per 8 ounce								$	12.82		$	13.41			-4.4	%
Net Sales per 8 ounce								$	11.68		$	11.99			-2.5	%

Cost of Goods Sold
Reeds Beverages		484,379		425,346		13.9	%	$	3,710,000		$	2,151,000			72.5	%
Virgils		321,744		282,105		14.1	%		2,343,000			1,841,000			27.3	%
Kombucha		12,549		26,720		-53.0	%		173,000			362,000			-52.2	%
All Other Reeds Beverages		63,745		37,553		69.7	%		486,000			266,000			82.7	%
Private Label		173,086		122,121		41.7	%		1,668,000			1,291,000			29.2	%
Costs Unallocated to Specific SKU’s*									499,000			2,387,000			79.1	%
Reeds Candy									292,000			381,000			-23.4	%
All Other Non-Beverages									104,000			90,000			15.6	%
Cost of Goods Sold		1,055,503		893,845		18.1	%	$	9,275,000		$	8,769,000			5.8	%

Additional Cost of Goods Produced
Idle Plant									168,000			384,000			-56.3	%
Cost of Goods produced and Sold								$	9,443,000		$	9,153,000			3.2	%

Cost of Goods Sold per 8 ounce								$	8.79		$	9.81			-10.4	%
Cost of Goods Poduced Per 8 ounce								$	8.95		$	10.24			-12.6	%

Gross Profit including Idle Plant									2,886,000			1,560,000			85.0	%
Gross Profit on an 8 ounce basis including Idle Plant									2.73			1.75			56.7	%
Gross Margin including Idle Plant									23.4	%		14.6	%		8.8	%

* Discounts and costs incurred that do not relate to specific SKU’s

Sales

Third quarter gross sales increased in 2016 to $13,529,000 from $11,983,000 during the same three month period in 2015. On an 8-ounce serving basis, gross sales decreased $0.59 per 8 ounce serving or 4.4% year over year. Both Reed’s Ginger Brew and Virgils’ brands were up versus the prior year period as and sequential sales of both core brands were up over the second quarter which were up over the first quarter. Our other Reed’s brands sales increase was led by our Butterscotch Beer craft soda. Private label growth was driven by a higher percentage of craft soda over private label Kombucha. Reed’s Kombucha continues to be a focal point of opportunity.

Third quarter net sales increased in 2016 to $12,329,000 from $10,713,000 in the same period in 2015. On an 8 ounce serving basis, net sales decreased $0.31 per 8 ounce serving or 2.5% year over year. The main driver of the decrease was decreased promotional spending of $70,000 or 5.5% on a significantly higher sales volume of 18.1%. Candy gross sales continue its recovery on a year over year basis late in the quarter from the California lawsuit regarding specific sourcing locations. Candy sales were down $195,000 over the same period in 2015. Internet sales began again the first week of October 2016.

Cost of Goods Sold and Produced

Cost of tangible goods sold consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, inventory adjustments and internal transfer costs. Idle capacity consists of direct production costs of our Los Angeles plant in excess of charges allocated to our finished goods in production. Plant costs include labor costs, production supplies, repairs and maintenance, and depreciation. Our charges for labor and overhead allocated to our finished goods are determined on a market cost basis, which is lower than our actual costs incurred. Plant costs in excess of production allocations are expensed in the period incurred rather than added to the cost of finished goods produced.

Third quarter cost of goods sold increased in 2016 to $9,275,000 from $8,769,000 in the same period in 2015. On an 8 ounce serving basis, cost of goods sold decreased $1.02 per 8 ounce serving or 10.4% year over year. The main driver of the dollar increase was volume increase of 18.1% on an 8 ounce basis. The main driver of the 8 ounce unit cost decrease was the improvement in costs allocated to specific SKUs of $1,888,000. In 2015, this amount included write offs of accumulated unusable inventory directly impacted by the supply chain interruption.

Third quarter cost of goods produced increased in 2016 to $9,443,000 from $9,153,000 in the same period in 2015 due to volume increases. On an 8 ounce serving volume basis, cost of goods produced decreased $1.29 per 8 ounce serving or 12.6% year over year. The main driver of the decrease is the costs unallocated to specific SKUs discussed above and continued improvement in idle plant costs of $216,000 in the same quarter as compared to prior year same quarter.

Gross Margin

Third quarter gross margin improved to 23.4% from 14.6% compared to prior year. The resulting margin is an improvement of $0.98 or 56.7% to $2.73 per 8 ounce unit in the quarter when compared to the same quarter in the prior year. This is a direct result from the supply chain interruption and resulting inventory write offs in the same quarter in 2015.

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehouse costs incurred for handling our finished goods after production. Delivery and handling costs decreased by 33.5% to $901,000 in the three months ended September 30, 2016 compared to $1,354,000 over the same period in 2015. The decrease is spite of higher sales volume of 18.1%. The decrease is due to a combination of better rates and use of rail for cross country shipments. The decrease to 7.3% for the three months of 2016 is below historic rates.

Selling and Marketing Expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, sales support including advertising, sales promotion, marketing and trade shows and sales operations including travel, entertainment, depreciation, utilities and storage. Selling and marketing costs decreased by 26.1% to $918,000 in the three months ended September 30, 2016 compared to $1,242,000 over the same period in 2015 or $324,000. This decrease over last year is primarily due to reductions in compensation related expenses of $213,000; sales support of $83,000 and operations of 28,000.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of staff compensation that includes executive, administrative, and finance personnel related costs, G&A support that includes professional fees, SEC reporting expenses, licenses, IT administration, G&A operations that includes travel, entertainment, depreciation, utilities and storage, and miscellaneous costs such as bad debt, lawsuits, taxes and permits.. Total G&A expenses decreased 21.4% to $871,000 in the quarter over the same quarter in the prior year. Staff compensation expenses decreased $26,000, G&A operations decreased $38,000, G&A support decreased $43,000 and miscellaneous costs decreased $130,000.

Income from Operations

Income from operations increased by $2,340,000 in the three months ended September 30, 2016. In the third quarter of 2016, profit from operations was $196,000 as compared to a loss of $2,144,000 in the same period of 2015. The profit was comprised of the increase in net sales of 15.1%, an improvement in gross profit of 8.8% or a total of $1,326,000 and lower expenses of $1,014,000 as discussed above in detail.

Interest Expense

Interest expense and bank related charges increased $94,000 to $415,000 in the three months ended September 30, 2016, compared to expenses of $321,000 in the same period of 2015. The increase is primarily due to increased borrowing on our revolving line of credit, an additional term loan, a new capital expansion loan and higher rates from new terms negotiated in 2015.

Modified EBITDA

Non-GAAP financial information is not meant as a substitute for GAAP results but is included solely for informational and comparative purposes. The Company believes that the presentation of non-GAAP financial measures provides useful information to investors regarding the Company’s financial condition and results of operations.

The Company defines modified EBITDA (a non-GAAP measurement) as net loss before interest, taxes, depreciation and amortization, and non-cash expense for securities. Other companies may calculate modified EBITDA differently. Management believes that the presentation of modified EBITDA provides a measure of performance that approximates cash flow before interest expense, and is meaningful to investors.

MODIFIED EBITDA SCHEDULE

	Three Months Ended September 30,
	2016			2015
Net loss	$	(219,000	)		(2,465,000	)

Modified EBITDA adjustments:
Depreciation and amortization		214,000			235,000
Interest expense		415,000			321,000
Stock option compensation		147,000			156,000
Total EBITDA adjustments		776,000			712,000

Modified EBITDA	$	557,000			(1,753,000	)

The $2,310,000 increase in modified EBITDA for the three months resulted from the increases in operating profit of 2,246,000 and the EBITDA adjustments totaling $64,000 for the quarter ended September 30, 2016 The $21,000 decrease in depreciation and amortization was due to the raised asset base less retirements of older equipment, the increase in interest expense of $94,000 was due to the increased loan balances. Stock option compensation decrease of $9,000 was due to only 2,500 shares being granted in the three months ended September 30, 2016 and the non-recurrence of immediate vesting for key employees.

Results of Operations

The following table sets forth key statistics for the Nine Months Ended September 30, 2016 and 2015, respectively.

	Nine Months Ended
	September 30,						Pct.
	2016			2015			Change
Gross sales, net of discounts & returns *	$	36,141,000		$	36,505,000			-1.0	%
Less: Promotional and other allowances**		2,815,000			2,944,000			-4.4	%
Net sales		33,326,000			33,561,000			-0.7	%

Cost of tangible goods sold		24,820,000			23,378,000			6.2	%
As a percentage of:
Gross sales		68.7	%		64.0	%
Net sales		74.5	%		69.7	%
Cost of goods sold – idle capacity		1,125,000			1,726,000			-34.8	%
As a percentage of net sales		3.4	%		5.1	%

Gross profit		7,381,000			8,457,000			-12.7	%
Gross profit margin as a percentage of net sales		22.1	%		25.2	%

Expenses
Delivery and handling		2,815,000			3,952,000			-28.8	%
Selling and marketing		2,911,000			3,770,000			-22.8	%
General and administrative		3,007,000			3,332,000			-9.8	%
Total operating expenses		8,733,000			11,054,000			-21.0	%

Loss from operations		(1,352,000	)		(2,597,000	)		-47.9	%
Interest Expense		(1,239,000	)		(826,000	)		50.0	%
Net loss	$	(2,591,000	)	$	(3,423,000	)		-24.3	%

Shares outstanding		13,908,247			13,117,573			6.0	%

Loss per share	$	(0.19	)	$	(0.26	)

Nine Months Ended September 30, 2016 Compared to Nine Months Ended September 30, 2015

Metrics

	Nine months ended September 30
	8 Ounce Volume							8 Ounce Gross Sales Revenue
Gross Sales	2016		2015		Change			2016			2015			Change
Reeds Beverages		1,420,515		1,411,139		0.7	%	$	16,285,000		$	15,937,000			2.2	%
Virgils		930,987		947,126		-1.7	%		11,194,000			11,377,000			-1.6	%
Kombucha		53,427		109,499		-51.2	%		1,404,000			2,861,000			-50.9	%
All Other Reeds Beverages		143,202		109,874		30.3	%		1,790,000			1,367,000			30.9	%
Private Label		311,114		261,551		18.9	%		4,052,000			3,111,000			30.2	%
Reeds Candy									1,343,000			1,708,000			-21.4	%
All Other Non-Beverages									73,000			144,000			-49.3	%
Total Gross Sales		2,859,245		2,839,189		0.7	%		36,141,000			36,505,000			-1.0	%
Sales Discounts Unallocated to Specific SKU’s*									(2,815,000	)		(2,944,000	)		-4.4	%
Net Sales		2,859,245		2,839,189		0.7	%	$	33,326,000		$	33,561,000			-0.7	%

Gross Sales per 8 ounce								$	12.64		$	12.86			-1.7	%
Net Sales per 8 ounce								$	11.66		$	11.82			-1.4	%

Cost of Goods Sold
Reeds Beverages		1,420,515		1,411,139		0.7	%	$	10,740,000		$	10,371,000			3.6	%
Virgils		930,987		947,126		-1.7	%		6,961,000			6,208,000			12.1	%
Kombucha		53,427		109,499		-51.2	%		733,000			1,450,000			-49.4	%
All Other Reeds Beverages		143,202		109,874		30.3	%		1,133,000			741,000			52.9	%
Private Label		311,114		261,551		18.9	%		2,723,000			2,041,000			33.4	%
Costs Unallocated to Specific SKU’s*									1,228,000			1,154,000			-6.4	%
Reeds Candy									1,001,000			1,145,000			-12.6	%
All Other Non-Beverages									301,000			268,000			12.3	%
Cost of Goods Sold		2,859,245		2,839,189		0.7	%	$	24,820,000		$	23,378,000			6.2	%

Additional Cost of Goods Produced
Idle Plant									1,125,000			1,726,000			-34.8	%
Cost of Goods produced and Sold								$	25,945,000		$	25,104,000			3.4	%

Cost of Goods Sold per 8 ounce								$	8.68		$	8.23			5.4	%
Cost of Goods Poduced Per 8 ounce								$	9.07		$	8.84			2.6	%

Gross Profit including Idle Plant									33,326,000			33,561,000			-0.7	%
Gross Profit on an 8 ounce basis including Idle Plant									2.58			2.98			-13.3	%
Gross Margin including Idle Plant									22.1	%		25.2	%		-3.1	%

* Discounts and costs incurred that do not relate to specific SKU’s

Sales

Gross sales decreased $364,000 in 2016 to $36,141,000 from $36,505,000 or 1.0% for the same nine-month period in 2015. On an 8 ounce serving basis, gross sales decreased $0.22 per 8 ounce serving or 1.7% year over year. The main driver of the decrease was a 50.9% decrease in Reeds’ Kombucha. Sequentially or period over period, gross sales revenue was up for craft soda based products 10.6%. Overall, sequential gross sales were up 6.1%. The dilution resulted from mix of lower high unit sales of Kombucha of 50.9% and higher low unit sales of private label products 30.9%.

Net sales decreased in 2016 $235,000 to $33,326,000 from $33,561,000 in the same nine-month period in 2015. On an 8 ounce serving basis, net sales decreased $0.16 per 8 ounce serving or 1.4% year over year. The main driver of the lower promotional dollars spent of 4.8% or $141,000 to delivery higher volume or 0.7%. Overall net sales revenue decreased $235,000 or 0.7%.

Cost of Goods Sold and Produced

Cost of goods sold increased in 2016 to $24,820,000 from $23,378,000 or 6.2% in the same nine month period in 2015. On an 8 ounce serving basis, cost of goods sold increased $0.45 per 8 ounce serving or 5.4% year over year. During 2016 the main driver of an increase in costs unallocated to specific SKUs comprised primarily of inventory adjustments in the first quarter of $743,000 which were offset by $1,387,000 in the prior year that occurred as a direct result from the supply chain interruption. After discounting for these adjustments, the largest increases in cost were carrier packaging of 17.1% and co-packer labor 5.5%.

Cost of goods produced increased in 2016 to $25,944,000 from $25,104,000 in the same nine month period in 2015. On an 8 ounce serving basis, cost of goods produced increased $0.23 per 8 ounce serving or 2.6% year over year. The main driver of the increase is the costs unallocated to specific SKUs in the cost of goods sold discussed earlier. The increase was partially offset by an improvement in LA Plant Idle Plant costs. Idle Plant costs decreased $601,000 from $1,726,000 over the same period in 2015.

Gross Margin

Gross margin declined to 22.1% from 25.2% in the same nine-month period as higher costs of 3.4% and lower sales revenue of 0.7%. On an 8 ounce basis, the margin decreased by $0.40 or 1.4% to $2.73 in the quarter when compared to the same quarter in the prior year. This is a direct result from the higher costs in packaging and co-packer labor discussed earlier.

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehouse costs incurred for handling our finished goods after production. Delivery and handling costs decreased by 28.8% to $2,815,000 in the nine months ended September 30, 2016 compared to $3,952,000 over the same period in 2015. The decrease is spite of higher sales volume of 0.7%. The decrease is due to a combination of better rates and use of rail for cross country shipments. The decrease to 8.4% for the nine months of 2016 is at historic rates.

Selling and Marketing Expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, sales support including advertising, sales promotion, marketing and trade shows and sales operations including travel, entertainment, depreciation, utilities and storage. Selling and marketing costs decreased by 22.8% to $2,911,000 in the nine months ended September 30, 2016 compared to $3,770,000 over the same period in 2015 or a decrease of $859,000. This decrease over last year is primarily due to reductions in compensation related expenses of $384,000; sales support of $356,000 and operations of 119,000.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of staff compensation that includes executive, administrative, and finance personnel related costs, G&A support that includes professional fees, SEC reporting expenses, licenses, IT administration, G&A operations that includes travel, entertainment, depreciation, utilities and storage, and miscellaneous costs such as bad debt, lawsuits, taxes and permits. Total G&A expenses decreased 9.8% to $3,007,000 in the quarter over the same nine months in the prior year. Staff compensation expenses decreased $281,000, G&A operations decreased $73,000, G&A support decreased $10,000 and miscellaneous costs increased $39,000.

Loss from Operations

The loss from operations was $1,352,000 in the Nine Months Ended September 30, 2016 as compared to a loss of $2,597,000 in the same period of 2015. The loss narrowed as result of sales declining 0.7% as compared to prior year, while cost of goods sold increased 3.4% which resulted in a lower gross profit of 3.1% or $1,076,000. The lower gross profit was offset by a larger decrease in operating expenses of 21.0% or $2,321,000 resulting in a narrowing of the loss by $1,245,000.

Interest Expense

Interest expense and bank related charges increased $413,000 to $1,239,000 in the nine months ended September 30, 2016, compared to expenses of $826,000 in the same period of 2015. The increase is primarily due to increased borrowing on our revolving line of credit, an additional term loan and new capital expansion loan.

Modified EBITDA

MODIFIED EBITDA SCHEDULE

	Nine Months Ended September 30,
	2016			2015
Net loss	$	(2,591,000	)		(3,423,000	)

Modified EBITDA adjustments:
Depreciation and amortization		689,000			683,000
Interest expense		1,239,000			826,000
Stock option compensation		449,000			715,000
Total EBITDA adjustments		2,377,000			2,224,000

Modified EBITDA	$	(214,000	)		(1,199,000	)

The narrowing of EBITDA loss by $985,000 for the nine months resulted from of the narrowing net loss by $832,000. In the nine months ended September 30, 2016 depreciation and amortization expense declined a net $16,000. This was due to lower depreciation on equipment and higher amortization costs related to financing. Interest increased $416,000 as discussed above which was partially offset due to lower stock option expenses of $266,000.

Liquidity and Capital Resources

As of September 30, 2016, we had stockholders equity of $972,000 and working capital of $274,000 compared to stockholders equity of $785,000 and working capital of $730,000 at December 31, 2015. This was a direct result from an equity transaction completed in the quarter.

On June 2, 2016, the Company entered into a securities purchase agreement with institutional investors in a private financing transaction for the issuance and sale of 692,412 shares of the Company’s common stock and warrants to purchase 346,206 shares of common stock. The net proceeds to the Company from the offering were $2,113,000 after deducting underwriting discounts, commissions and offering expenses. Additionally, senior management purchased 30,000 shares of its common stock at $3.90 per share with total proceeds of $117,000.

Cash and cash equivalents at September 30, 2016 increased by $131,000 to $1,947,000 compared to $1,816,000 at December 31, 2015. Net cash used in operations decreased by $441,000 to $1,605,000 over the same nine months in the previous year. This was the result of an increase in payments to vendors $2,709,000 partially offset by an increase in accounts receivable of $823,000 Net cash used in investing activities was $585,000 for the nine months ended September 30, 2016. During the year, the Company successfully completed an equity transaction that raised net proceeds of $2,230,000 to provide the working capital to pay the vendors. (See Note 8)

In conjunction with the additional capital from equity sources, PMC agreed to extend the loan maturity dates for all loans to October 1, 2017.

We believe that the Company currently has the necessary working capital to support existing operations through the end of this year. Consistent with past refinancing practices regarding the Line of Credit, the Company believes that we will be successful in renewing the Line of Credit for another time frame similar to the past for a two year time frame. There are no assurances that this refinancing will be completed. Our primary capital source will be positive cash flow from operations. If our sales goals do not materialize as planned, we believe that the Company can reduce its operating costs and can be managed to maintain positive cash flow from operations. Historically, we have financed our operations primarily through private sales of common stock, preferred stock, convertible debt, a line of credit from a financial institution and cash generated from operations.

Critical Accounting Policies and Estimates

Our financial statements are prepared in accordance with accounting principles generally accepted in the United States of America, or GAAP. GAAP requires us to make estimates and assumptions that affect the reported amounts in our financial statements including various allowances and reserves for accounts receivable and inventories, the estimated lives of long-lived assets and trademarks and trademark licenses, as well as claims and contingencies arising out of litigation or other transactions that occur in the normal course of business. The following summarize our most significant accounting and reporting policies and practices:

Revenue Recognition. Revenue is recognized on the sale of a product when the product is shipped, which is when the risk of loss transfers to our customers, and collection of the receivable is reasonably assured. A product is not shipped without an order from the customer and credit acceptance procedures performed. The allowance for returns is regularly reviewed and adjusted by management based on historical trends of returned items. Amounts paid by customers for shipping and handling costs are included in sales. The Company reimburses its wholesalers and retailers for promotional discounts, samples and certain advertising and promotional activities used in the promotion of the Company’s products. The accounting treatment for the reimbursements for samples and discounts to wholesalers results in a reduction in the net revenue line item. Reimbursements to wholesalers and retailers for certain advertising activities are included in selling and marketing expenses.

Long-Lived Assets. Our management regularly reviews property, equipment and other long-lived assets, including identifiable amortizing intangibles, for possible impairment. This review occurs quarterly or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is indication of impairment of property and equipment or amortizable intangible assets, then management prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated at the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Quarterly, or earlier, if there is indication of impairment of identified intangible assets not subject to amortization, management compares the estimated fair value with the carrying amount of the asset. An impairment loss is recognized to write down the intangible asset to its fair value if it is less than the carrying amount. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. During the quarter, equipment currently in use was identified that will be retired before the end of their useful life as the LA Plant nears completion. An impairment was recognized for $261,000 which be settled upon completion of the LA Plant.

Management believes that the accounting estimate related to impairment of our long lived assets, including our trademark license and trademarks, is a “critical accounting estimate” because: (1) it is highly susceptible to change from period to period because it requires management to estimate fair value, which is based on assumptions about cash flows and discount rates; and (2) the impact that recognizing an impairment would have on the assets reported on our balance sheet, as well as net income, could be material. Management’s assumptions about cash flows and discount rates require significant judgment because actual revenues and expenses have fluctuated in the past and we expect they will continue to do so.

Recent Accounting Pronouncements

See Note 2 of the financial statements for a discussion of recent accounting pronouncements.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Interim Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Securities and Exchange Act of 1934 Rules 13a-15(f). Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of September 30, 2016.

Changes in Internal Control Over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting during the three months ended September 30, 2016 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

We are subject to various legal proceedings from time to time in the ordinary course of business, none of which are required to be disclosed under this Item 1.

Item 1A. Risk Factors

A smaller reporting company is not required to provide the information required by this Item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

The Company did not issue or sell any other unregistered equity securities during the period covered by this report that were not previously reported on a Current Report on Form 8-K.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

Item 6. Exhibits

4.1		Form of Warrant issued to investors dated June 2, 2016 (Incorporated by reference to Exhibit 4.1 to Reed’s Inc.’s Current Report on Form 8K/A, as filed June 2, 2016)

4.2		Placement Agent Warrant issued to Maxim Group LLC dated June 2, 2016 (Incorporated by reference to Exhibit 4.2 to Reed’s Inc.’s Current Report on Form 8K/A, as filed June 2, 2016)

10.1		Placement Agent Agreement by and between Maxim Group LLC and Reed’s Inc. dated May 26, 2016 (Incorporated by reference to Exhibit 10.1 to Reed’s Inc.’s Current Report on Form 8K/A, as filed June 2, 2016)

10.2		Securities Purchase Agreement by and between Reed’s Inc. and purchasers signatory thereto dated May 26, 2016 (Incorporated by reference to Exhibit 10.2 to Reed’s Inc.’s Current Report on Form 8K/A, as filed June 2, 2016)

10.3		Registration Rights Agreement by and between Reed’s Inc. and purchasers signatory thereto dated May 26, 2016 (Incorporated by reference to Exhibit 10.3 to Reed’s Inc.’s Current Report on Form 8K/A, as filed June 2, 2016)

31.1		Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

31.2		Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

32.1		Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

32.2		Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

101.INS		XBRL Instance Document*

101.SCH		XBRL Taxonomy Extension Schema Document*

101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document*

101.DEF		XBRL Taxonomy Extension Definition Linkbase Document*

101.LAB		XBRL Taxonomy Extension Label Linkbase Document*

101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document*

*filed herewith

In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are being furnished and not filed.

Furnished herewith, XBRL (Extensive Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Reed’s, Inc. (Registrant)

Date: October 20, 2016	/s/ Christopher J. Reed
	Christopher J. Reed
	President and Chief Executive Officer
	(Principal Executive Officer)

Date: October 20, 2016	/s/ Daniel V. Miles
	Daniel V. Miles
	Chief Financial Officer
	(Principal Financial Officer)