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REGO PAYMENT ARCHITECTURES, INC. - Quarter Report: 2010 June (Form 10-Q)

s81310110q.htm


SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 
FORM 10-Q
(Mark One)

x
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the period ended June 30, 2010

o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
 
For the transition period from______ to _______
 
Commission File Number 000-51523

MOGGLE, INC.
(Exact name of registrant as specified in its charter)

Delaware
 
35-2327649
(State or other jurisdiction of
 
IRS Employer
 incorporation or organization)
 
Identification No.)

#111 Presidential Boulevard
Suite 212
Bala Cynwyd, PA 19004
(Address of principal executive offices) (Zip Code)

(215) 463-4099
(Registrant's telephone number, including area code)

 
(Former name, former address and former fiscal year,
if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes x     No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o      No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of "accelerated filer and large accelerated filer" in Rule 12b-2 of the Exchange Act:

Large Accelerated Filer   o
Accelerated Filer o
Non-accelerated Filer o
Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act):   Yes o     No x

The number of shares of the registrant's Common Stock, no par value, outstanding as of June 30, 2010 was 49,395,311 shares.



 
 

 
 
C O N T E N T S

 
Page
   
Part I. FINANCIAL INFORMATION
 
                    
   
Item 1.         
Financial Statements
 1
     
Item 2.
Management's Discussion and Analysis or Plan of Operation
17
     
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
 
     
Item 4.
Controls and Procedures
 
   
Part II. OTHER INFORMATION
 
     
Item 1.
Legal Proceedings
27
     
Item 2.
Sales of Unregistered Securities
27
     
Item 3.
Defaults Upon Senior Securities
28
     
Item 4.
Submission of Matters to a Vote of Security Holders
28
     
Item 5.
Other Information
28
     
Item 6.
Exhibits
28
     
SIGNATURES
28
 
 
 
 
 

 
 
Item 1. Financial Statements  
 
 
 
 
 
 
Moggle, Inc.
(A Development Stage Company)

Financial Statements

June 30, 2010

 
 



 
1

 

Moggle, Inc.
(A Development Stage Company)

CONTENTS

               
PAGE
                 
BALANCE SHEETS
           
3
                 
                 
STATEMENTS OF OPERATIONS
       
4
                 
                 
STATEMENT OF STOCKHOLDERS' EQUITY
     
5
                 
                 
STATEMENTS OF CASH FLOWS
       
6
                 
                 
NOTES TO FINANCIAL STATEMENTS
       
7 to 16
 
 
 
 
2

 
 
Moggle, Inc.
(A Development Stage Company)
Balance Sheets

   
June 30, 2010
   
December 31, 2009
 
   
(Unaudited)
   
(Audited)
 
ASSETS
           
             
CURRENT ASSETS
           
Cash and cash equivalents
  $ 103,317     $ 44,710  
Other receivable
    42,768       42,768  
Deferred costs
    52,677       -  
                 
TOTAL CURRENT ASSETS
    198,762       87,478  
                 
PROPERTY AND EQUIPMENT
               
Computer equipment
    5,582       5,582  
Less:  accumulated depreciation
    2,372       1,814  
      3,210       3,768  
                 
OTHER ASSETS
               
Deposit
    2,667       2,667  
                 
TOTAL ASSETS
  $ 204,639     $ 93,913  
                 
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
                 
CURRENT LIABILITIES
               
Accounts payable and accrued expenses
    78,339     $ 63,115  
Notes payable - stockholders
    4,500       -  
                 
TOTAL CURRENT LIABILITIES
    82,839       63,115  
                 
STOCKHOLDERS' EQUITY (DEFICIT)
               
                 
Preferred stock, $.0001 par value; 2,000,000 shares authorized;
         
  none issued and outstanding at June 30, 2010 and
               
  December 31, 2009
    -       -  
                 
Common stock, $ .0001 par value; 150,000,000 shares authorized;
         
  49,395,311 and 43,818,703 shares issued and outstanding
         
  at June 30, 2010 and December 31, 2009
    4,939       4,382  
 
               
Additional paid in capital
    3,836,237       3,246,778  
                 
Deficit accumulated during the development stage
    (3,719,376 )     (3,220,362 )
                 
STOCKHOLDERS' EQUITY
    121,800       30,798  
                 
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
  $ 204,639     $ 93,913  

See accompanying notes to financial statements.

 
3

 

Moggle, Inc.
(A Development Stage Company)
Statements of Operations
For the period February 11, 2008 (Date of Inception) to June 30, 2010,
For the Three and Six Months Ended June 30, 2010 and 2009
(Unaudited)

         
Three Months
   
Three Months
   
Six Months
   
Six Months
 
   
Cumulative
   
Ended
   
Ended
   
Ended
   
Ended
 
   
Since
   
June 30,
   
June 30,
   
June 30,
   
June 30,
 
   
Inception
   
2010
   
2009
   
2010
   
2009
 
                               
SALES
  $ -     $ -     $ -     $ -     $ -  
                                         
OPERATING EXPENSES
                                       
      General and administrative
    199,742       10,500       19,777       24,983       40,961  
      Consulting (a)
    1,716,631       46,334       61,644       89,509       310,910  
      Payroll (b)
    587,923       152,479       -       183,631       -  
      Professional fees
    456,583       51,085       24,671       83,155       88,485  
      Research and development
    113,269       -       30,000       -       30,000  
      Travel
    639,827       44,182       81,294       111,503       164,743  
Total operating expenses
    3,713,975       304,580       217,386       492,781       635,099  
                                         
OTHER INCOME (EXPENSE)
                                       
     Interest income
    834       1       2       2       441  
     Interest expense
    (6,235 )     (6,235 )     -       (6,235 )     -  
      (5,401 )     (6,234 )     2       (6,233 )     441  
                                         
NET LOSS
  $ (3,719,376 )   $ (310,814 )   $ (217,384 )   $ (499,014 )   $ (634,658 )
                                         
BASIC AND DILUTED NET LOSS PER
                                       
    COMMON SHARE
          $ (0.01 )   $ (0.01 )   $ (0.01 )   $ (0.02 )
                                         
BASIC AND DILUTED WEIGHTED AVERAGE
                                       
    COMMON SHARES OUTSTANDING
            48,811,769       36,788,276       47,205,117       36,404,943  
                                         
 
(a)
– includes share-based compensation of $1,451,757 cumulative, $9,121and $13,950 for the three and six months ended June 30, 2010, and $11,464 and $23,140 for the three and six months ended June 30, 2009.
 
(b)
– includes share-based compensation of $587,923 cumulative, $152,479 and $183,631 for three and six months ended June 30, 2010 and $0 for the three and six months ended June 30, 2009.

See accompanying notes to financial statements.
 
 
4

 
 
Moggle, Inc.
 (A Development Stage Company)
Statement of Changes in Stockholders’ Equity (Deficit)
For the Period February 11, 2008 (Date of Inception) to June 30, 2010
 
                     
Deficit
       
   
Common
         
Accumulated
       
   
Stock
   
Additional
   
During the
       
   
Number of
         
Paid-In
   
Development
       
   
Shares
   
Amount
   
Capital
   
Stage
   
Total
 
                               
Issuance of initial 19,000,000 shares on February 11, 2008
    19,000,000     $ 1,900     $ 17,100     $ -     $ 19,000  
Issuance of shares of common stock
    13,788,276       1,379       483,681       -       485,060  
Exercise of options
    2,250,000       225       89,775       -       90,000  
Exercise of warrants
    250,000       25       9,975       -       10,000  
Fair value of employee stock option grants
    -       -       404,292       -       404,292  
Fair value of non-employee stock option/warrant grants
    -       -       108,777       -       108,777  
Net loss
    -       -       -       (983,886 )     (983,886 )
                                         
Balance, December 31, 2008
    35,288,276       3,529       1,113,600       (983,886 )     133,243  
                                         
Exercise of warrants
    4,000,000       400       159,600       -       160,000  
Exercise of options
    2,750,000       275       109,725       -       110,000  
Issuance of shares of common stock
    600,000       60       599,940       -       600,000  
Stock issuance costs
    -       -       (65,000 )     -       (65,000 )
Fair value of common stock issued for services
    1,180,427       118       1,280,309       -       1,280,427  
Fair value of non-employee stock option/warrant grants
    -       -       48,604       -       48,604  
Net loss
    -       -       -       (2,236,476 )     (2,236,476 )
                                         
Balance, December 31, 2009 (Audited)
    43,818,703       4,382       3,246,778       (3,220,362 )     30,798  
                                         
Exercise of warrants
    4,392,858       439       175,275       -       175,714  
Exercise of options
    1,000,000       100       39,900       -       40,000  
Issuance of shares of common stock
    183,750       18       176,704               176,722  
Fair value of stock option grants
    -       -       197,580       -       197,580  
Net loss
    -       -       -       (499,014 )     (499,014 )
                                         
Balance, June 30, 2010 (Unaudited)
    49,395,311       4,939       3,836,237       (3,719,376 )     121,800  


See accompanying notes to financial statements.
 
 
5

 
 
Moggle, Inc.
(A Development Stage Company)
Statements of Cash Flows
For the Period February 11, 2008 (Date of Inception) to June 30, 2010
And For the Six Months Ended June 30, 2010 and 2009
 (Unaudited)

         
Six Months
   
Six Months
 
   
Cumulative
   
Ended
   
Ended
 
   
Since
   
June 30,
   
June 30,
 
   
Inception
   
2010
   
2009
 
CASH FLOWS FROM OPERATING ACTIVITIES
                 
Net loss
  $ (3,719,376 )   $ (499,014 )   $ (634,658 )
Adjustments to reconcile net loss to net cash
                       
used in operating activities
                       
Fair value of options issued in exchange for services
    759,253       197,580       23,140  
Fair value of stock issued in exchange for services
    1,280,427       -       200,000  
Amortization of deferred costs
    1,546       1,546       -  
Accretion of discount on notes payable
    4,500       4,500          
Depreciation
    2,372       558       558  
Increase in assets
                       
Other receivable
    (42,768 )     -       -  
Deposits
    (2,667 )     -       (2,667 )
Increase in liabilities
                       
Accounts payable and accrued expenses
    78,338       15,223       20,871  
                         
Net cash used in operating activities
    (1,638,375 )     (279,607 )     (392,756 )
                         
CASH FLOWS FROM INVESTING ACTIVITIES
                       
Puchase of equipment
    (5,582 )     -       -  
                         
Net cash used  in investing activities
    (5,582 )     -       -  
                         
CASH FLOWS FROM FINANCING ACTIVITIES
                       
Proceeds from note payable - stockholders
    142,500       142,500       -  
Repayment of note payable - stockholder
    (20,000 )     (20,000 )     -  
Proceeds from issuance of common stock
    1,104,060       -       400,000  
Proceeds from exercise of options
    240,000       40,000       -  
Proceeds from exercise of warrants
    345,714       175,714       40,000  
Stock issuance costs
    (65,000 )     -       (52,000 )
                         
Net cash provided by financing activities
    1,747,274       338,214       388,000  
                         
NET INCREASE IN CASH AND
                       
CASH EQUIVALENTS
    103,317       58,607       (4,756 )
                         
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD
    -       44,710       128,359  
                         
CASH AND CASH EQUIVALENTS - END OF PERIOD
  $ 103,317     $ 103,317     $ 123,603  
                         
                         
SUPPLEMENTAL SCHEDULE OF NON-CASH FINANCING ACTIVITIES:
                       
                         
     Fair value of common stock issued as discount for notes payable
  $ 176,722     $ 176,722     $ -  
 
See accompanying notes to financial statements.
 
 
6

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Nature of the Business
The Company is a development stage enterprise incorporated in the state of Delaware on February 11, 2008.  Since inception, we have concentrated our efforts on developing a business plan which was designed to allow us to create our massive multiplayer online gaming platform (the “Platform”) and massive multiplayer online games (“MMOGs”) for use on our Platform. Those activities included, but were not limited to, securing initial capital in order to fund the development of a demonstration model for portions of the Platform and working capital, securing a board of directors, management personnel and consultants who we believe will assist us in developing the Platform and meet our business goals, conducting market research regarding the MMOG industry and our Platform and planned MMOGs, and other pre-marketing activities. Recently, in light of the belief that  increased market interest towards the security aspects of online gaming and social networking have emerged, the Company have refocused its efforts towards delivering a platform technology designed to manage the under 17 age group’s online experience in a secure manner. The Compnay is attempting to develop and introduce to the marketplace over the next 12 months two U17 security management products: Virtual Piggy and Parent Match.

Virtual Piggy will be designed to provide an online Piggy Bank security service that allows parents to setup and control their children’s spending online. Parents and guardians will be able to determine who is allowed to contribute to their child’s account as well as providing notification mechanisms back to the contributors when the funds are spent. The parent can establish how much a child can spend in a single transaction and how much they can spend over time. The Virtual Piggy service tracks all spending and the parent can receive alerts and reports on spending patterns. A third-party site would prompt a child to enter their VirtualPiggy ID – when they attempt to make a transaction. This ID along with category, pricing and descriptive information about the purchase would be sent to the VirtualPiggy webservice. Based on the rules set out by the parent, VirtualPiggy would send back a Yes/No signal to the requesting service and either allow or prohibit the transaction.

ParentMatch, and its companion product, ParentPlayback, will be designed to provide the parent/guardian with a higher level of control than is currently provided by ‘nanny’ type services. In addition the ID follows the child whenever they are on a computer as opposed to traditional controls which are resident on a PC by PC basis.  ParentMatch provides filtering for the parent to be able to control such areas as (i) sites a child may access; (ii) types of content they may view and (iii) who they can interact with online. ParentPlayback will provide the parent with a video transcript of their child’s online session.  Since inception, substantially all of the efforts of the Company have been developing technologies for multiplayer online role playing games.  The Company is in the development stage of raising capital, financial planning, establishing sources of supply, and acquiring property and equipment.  The Company anticipates establishing global markets for its technologies.

Basis of Presentation
The accompanying unaudited financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions for Form 10-Q and Rule 8-03 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The financial statements should be read in conjunction with the financial statements and notes included in the Company’s Annual Report on form 10-K for the year ended December 31, 2009 as filed with the Securities and Exchange Commission.  Operating results for the six months ended June 30, 2010 are not necessarily indicative of the results that may be expected for the year ended December 31, 2010.
 
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.
 
 
7

 
 
Moggle, Inc.
 (A Development Stage Company)
Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)
Comprehensive Income
The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  Since the Company has no items of other comprehensive income, comprehensive income (loss) is equal to net income (loss).

Fair Value of Financial Instruments
The Company’s financial instruments consist of cash, other receivable and accounts payable.  The carrying value of cash, other receivable and accounts payable approximate fair value, because of their short maturity.  The carrying amounts of notes payable approximate fair value since the interest associated with the debt approximates the current market interest rate.

Concentration of Credit Risk Involving Cash
The Company may have deposits with a financial institution which at times exceed Federal Depository Insurance coverage of $250,000.  
 
Cash and Cash Equivalents
For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.

Revenue Recognition
In accordance with Securities and Exchange Commission (“SEC”) Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition, the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectibility of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue from the sale of role playing games when shipped.

Income Taxes
The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2008 and 2009 remain subject to examination by major tax jurisdictions.

Loss Per Share
The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the three and six months ended June 30, 2010 and 2009, common stock equivalents, including stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.

Start-up Costs
In accordance with FASB ASC 720, start-up costs are expensed as incurred.

Research and  Development Costs
In accordance with FASB ASC 730, research and development costs are expensed when incurred.  
 
 
 
8

 
 
Moggle, Inc.
 (A Development Stage Company)
Notes to Financial Statements

NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Recently Issued Accounting Pronouncements Not Yet Adopted
In October 2009, the Financial Accounting Standards Board (FASB) issued Accounting Standard Update (ASU) No. 2009-13 on ASC 605, Revenue Recognition – Multiple Deliverable Revenue Arrangement – a consensus of the FASB Emerging Issues Task Force (ASU 2009-13). ASU 2009-13 amended guidance related to multiple-element arrangements which requires an entity to allocate arrangement consideration at the inception of an arrangement to all of its deliverables based on their relative selling prices. The consensus eliminates the use of the residual method of allocation and requires the relative-selling-price method in all circumstances. All entities must adopt the guidance no later than the beginning of their first fiscal year beginning on or after June 15, 2010. Entities may elect to adopt the guidance through either prospective application for revenue arrangements entered into, or materially modified, after the effective date or through retrospective application to all revenue arrangements for all periods presented. We are currently evaluating the impact, if any, of ASU 2009-13 on our financial position and results of operations.

In October 2009, the FASB issued ASU No. 2009-14 on ASC 985, Certain Revenue Arrangements That Include Software Elements (ASU 2009-14). ASU 2009-14 amended guidance that is expected to significantly affect how entities account for revenue arrangements that contain both hardware and software elements. As a result, many tangible products that rely on software will be accounted for under the revised multiple-element arrangements revenue recognition guidance, rather than the software revenue recognition guidance. The revised guidance must be adopted by all entities no later than fiscal years beginning on or after June 15, 2010. An entity must select the same transition method and same period for the adoption of both this guidance and the revisions to the multiple-element arrangements guidance noted above. We are currently evaluating the impact, if any, of ASU 2009-14 on our financial position and results of operations.

Recently Adopted Accounting Pronouncements
In January 2010, FASB issued ASU No. 2010-06, Fair Value Measurements and Disclosures (ASC Topic 820), Improving Disclosures about Fair Value Measurements. This update provides amendments to ASC Topic 820 that will provide more robust disclosures about (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements, and (4) the transfers between Levels 1, 2, and 3. This standard is effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years.  This standard is not currently applicable to the Company

In January 2010, FASB issued ASU No. 2010-05, Compensation – Stock Compensation (ASC Topic 718), Escrowed Share Arrangements and the Presumption of Compensation. This update codifies Emerging Issues Task Force D-110. This standard is not currently applicable to the Company.

In January 2010, FASB issued ASU N0. 2010-01, Equity (ASC Topic 505), Accounting for Distributions to Shareholders with Components of Stock and Cash. The update clarifies that the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a potential limitation on the total amount of cash that all shareholders can elect to receive in the aggregate is considered a share issuance that is reflected prospectively in earnings per share and is not considered a stock dividend for purposes of ASC Topic 505 and Topic 260, Earnings Per Share. This standard is effective for interim and annual periods ending on or after December 15, 2009, and should be applied on a retrospective basis. This standard is not currently applicable to the Company.

NOTE 2 – GOING CONCERN

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company has incurred significant losses and experienced negative cash flow from operations during the development stage.  These conditions raise substantial doubt about the Company’s ability to continue as a going concern.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
 
9

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements

NOTE 2 – GOING CONCERN (Continued)

The Company is in the development stage at June 30, 2010.  Successful completion of the Company’s development program and, ultimately the attainment of profitable operations is dependent upon future events, including obtaining adequate financing to fulfill its development activities and achieving a level of sales adequate to support the Company’s cost structure.  However, there can be no assurances that the Company will be able to secure additional equity investment or achieve an adequate sales level.
 
NOTE 3 – OTHER RECEIVABLE

During the year ended December 31, 2009, the Company entered into an agreement and purchased an option to buy convertible notes of Brainspark PLC (“Brainspark”) for €30,000 ($42,768).  This option has been terminated and during the three months ended June 30, 2010 Brainspark underwent a reverse stock split and has agreed to issue 265 shares of its common stock during the third quarter of 2010 in lieu of repayment.  Brainspark’s shares trade on London’s Alternative Investment Market exchange under the symbol BSP.

NOTE 4 – NOTES PAYABLE

On February 3, 2010 the manager of corporate development loaned the Company $20,000 in return for a promissory note with an interest rate of 4.5% in the same amount.  The promissory note was paid in full on April 19, 2010.

On May 20, 2010 the Company issued a promissory note to an investor in the amount of $22,500 with an interest rate of 6% in return for a loan of the same amount.  The promissory note also required that the Company issue 33,750 shares of the Company’s common stock to the investor.  The fair value of the common stock was $30,228 and was recorded as a discount to the note payable, with the excess recorded as a deferred cost, in accordance with  FASB ASC 835-30-25 Interest.  Interest will be accreted on the note payable over the term of the loan and the deferred costs will be amortized over the term of the note.  The note is callable upon the earlier of December 31, 2010 or upon the Company completing a debt or equity financing in the minimum amount of $200,000.

On June 30, 2010 the Company issued a promissory note to a third party in the amount of $100,000 with an interest rate of 6% in return for a loan of the same amount.  The promissory note also required that the Company issue 150,000 shares of the Company’s common stock to the third party.  The fair value of the common stock was $146,495 and was recorded as a discount to the note payable, with the excess recorded as a deferred cost, in accordance with  FASB ASC 835-30-25 Interest.  Interest will be accreted on the note payable over the term of the loan and the deferred costs will be amortized over the term of the note. The note is callable upon the earlier of December 31, 2010 or upon the Company completing a debt or equity financing in the minimum amount of $200,000.

NOTE 5 - INCOME TAXES

As of January 1, 2010, the Company had no unrecognized tax benefits, and accordingly, we have not recognized interest or penalties during 2010 related to unrecognized tax benefits.  There has been no change in unrecognized tax benefits during six months ended June 30, 2010, and there was no accrual for uncertain tax positions as of June 30, 2010.  Tax years from 2008 and 2009 remain subject to examination by major tax jurisdictions.

There is no income tax benefit for the losses for the three and six months ended June 30, 2010 and 2009, since management has determined that the realization of the net deferred tax asset is not assured and has created a valuation allowance for the entire amount of such benefits.

 
10

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements

NOTE 6 – STOCKHOLDERS’ EQUITY

In February 2008, the Company issued 19,000,000 founders shares at $.001 per share or $19,000.

In February 2008, the Company commenced a private placement of up to 7 million units at a price of $.035 per unit to accredited investors.  One unit consists of one share of the Company’s common stock and two warrants.  Each warrant entitles the holder to purchase one additional share of common stock at a price of $.04 per share and is exercisable for a three year period.  From February through June 2008, 7,142,858 units were sold, raising $250,000 in proceeds and resulting in 14,285,716 warrants being issued.

On May 8, 2008, 500,000 options were exercised, which raised proceeds $20,000.  During the three months ended September 30, 2008, 1,750,000 options were exercised, which raised proceeds of $70,000.

On May 27, 2008, the Company commenced a private placement of up to 6 million units at a price of $.035 per unit to accredited investors.  One unit consists of one share of the Company’s common stock and one warrant. Ten of these warrants entitle the holder to purchase one additional share of common stock at a price of $.75 per share and is exercisable for a three year period.  During the three months ended June 30, 2008, 6,142,858 units were sold with warrants at a price of $.75 per share, raising $215,000 in proceeds and resulting in 614,286 warrants being issued.  During the three months ended September 30, 2008 500,000 units were sold with warrants at a price of $.75, raising $17,500 and resulting in 50,000 warrants being issued.

On May 31, 2008, the Form D, Notice of Sale of securities Pursuant to Regulation D, Section 4(6) and/or Uniform Limited Offering Exemption, was amended to resolve over subscriptions in the private placements.

During the three months ended September 30, 2008, the Company sold 2,560 shares, which raised proceeds of $2,560.  The Company filed a registration statement to register 2,560 shares of the Company, which became effective on September 3, 2008.

During the three months ended September 30, 2008, 250,000 warrants were exercised, which raised proceeds of $10,000.

During the three months ended March 31, 2009, 1 million options were exercised, which raised proceeds of $40,000.

During the three months ended March 31, 2009, the Company issued 100,000 shares, which were valued at the fair market value of $200,000 for consulting services.

During the three months ended June 30, 2009, the Company sold 400,000 shares, which raised proceeds of $348,000, net of commissions of $52,000.

During the three months ended September 30, 2009, 1 million warrants and 1.5 million options were exercised, which raised proceeds of $100,000.  In addition, the Company sold 100,000 shares, which raised proceeds of $87,000, net of commissions of $13,000.

On October 9, 2009, the Company was listed on the German stock exchange.  As a result the Company was required to issue 1,080,427 shares of common stock under a consulting agreement.  These shares were valued at the fair market value of $1,080,427.

On October 21, 2009, the Company sold 100,000 shares to an investor, which raised proceeds of $100,000.

On October 22, 2009, an investor exercised 1,000,000 warrants which raised proceeds of $40,000.

On December 2, 2009, two investors exercised 500,000 warrants each (total of 1,000,000 warrants), which raised total proceeds of $40,000.
 
 
11

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements

NOTE 6 – STOCKHOLDERS’ EQUITY (Continued)
 
On December 10, 2009 and December 31, 2009 an investor exercised 250,000 options and 1,000,000 warrants respectively, which raised total proceeds of $50,000.

On January 5, 2010 an investor exercised 1,000,000 options, which raised proceeds of $40,000.

On February 22, 2010 an investor exercised 892,858 warrants, which raised proceeds of $35,714.

On March 5, 2010 an investor exercised 500,000 warrants, which raised proceeds of $20,000.

On March 8, 2010 an investor exercised 500,000 warrants, which raised proceeds of $20,000.

On April 13, 2010 an investor exercised 1,000,000 warrants, which raised proceeds of $40,000.

On April 16, 2010 an investor exercised 1,500,000 warrants, which raised proceeds of $60,000.

 NOTE 7 – STOCK OPTIONS AND WARRANTS

During 2008, the Board of Directors (“Board”) of the Company adopted an Equity Incentive Plan (“Plan”).  Under the Plan, the Company is authorized to grant options to purchase up to 25,000,000 shares of common stock to any officer, other employee or director of, or any consultant or other independent contractor who provides services to the Company.  The Plan is intended to permit stock options granted to employees under the Plan to qualify as incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended (“Incentive Stock Options”).  All options granted under the Plan, which are not intended to qualify as Incentive Stock Options are deemed to be non-qualified options (“Non-Statutory Stock Options”).  As of  June 30, 2010, 10,625,000 options have been issued and are unexercised, and 8,375,000 options that are available to be issued under the Plan.  Of the 10,625,000 options that have been issued and are unexercised, 2,500,000 options were granted to employees and 8,125,000 options were granted to non employees.

The Plan is administered by the Board, which determines the persons to whom awards will be granted, the number of awards to be granted and the specific terms of each grant, including the vesting thereof, subject to the terms of the Plan.

In connection with Incentive Stock Options, the exercise price of each option may not be less than 100% of the fair market value of the common stock on the date of the grant (or 110% of the fair market value in the case of a grantee holding more than 10% of the outstanding stock of the Company).

The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate of between 2.5% and 3.7% and expected option life of 5 years.  For the three and six months ended June 30, 2010, the Company expensed $152,479 and $183,631, and for the three and six months ended June 30, 2009, the Company expensed $0, relative to employee options granted.  As of June 30, 2010, there was $1,646,124 of unrecognized compensation expense related to non-vested market-based share awards.
 
During 2008, the Company issued the Secretary of the Company 500,000 options, which were valued at $8,825 and expensed immediately.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate of 2.5% and expected option life of 5 years.  The options expire five years from the date of issuance.
 
 
12

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements
 
NOTE 7 – STOCK OPTIONS AND WARRANTS (Continued)
 
During 2008, the Company entered into an employment agreement with its President and Chief Executive Officer,  whereby, the President and Chief Executive Officer was issued 1,000,000 options, which were valued at $71,871 and expensed immediately.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate of 3.3% and expected option life of 5 years.  The options expire five years from the date of issuance.
 
During 2008, the Company entered into an employment agreement with its Director of Corporate Development whereby, the Director of Corporate Development was issued 2,750,000 options, which were valued at $197,645 and expensed immediately.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate of 3.3% and expected option life of 5 years.  The options expire five years from the date of issuance.
 
During 2008, the Company entered into an agreement with a member of the Company’s Board of Directors whereby, the member of the Board of Directors was issued 1,250,000 options, which were valued at $89,838 and expensed immediately.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate of 3.3% and expected option life of 5 years.  The options expire five years from the date of issuance.
 
On June 23, 2008, 500,000 options were issued to a member of the Board of Directors, which were valued at $36,113 and expensed immediately.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate of 3.7% and expected option life of 5 years.  The options expire five years from the date of issuance.
 
On March 12, 2010 the Company entered into a three year employment agreement with the Senior Vice President of Marketing and Licensing for €150,000 annually.  The agreement also includes an option to purchase 2 million warrants at $1.00 per share.  These options have been valued at $1,829,756.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 41.6%, risk free interest rate of 2.4% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted under the agreements are expensed when the related service is provided.

For the three and six months ended June 30, 2010 and for the period from February 11, 2008 (Date of Inception) to June 30, 2010, the Company expensed $152,479, $183,631 and $587,923 relative to 8 million employee options granted.  As of June 30, 2010, there was $1,646,124 of unrecognized expense related to options of employees which will be recognized over the terms of the agreements through March 31, 2013.

 
13

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements

NOTE 7 – STOCK OPTIONS AND WARRANTS (Continued)

A summary of incentive stock option transactions for employees from February 11, 2008 (date of inception) to June 30, 2010 is as follows:

               
Weighted Average
 
   
Option
   
Exercise
   
Exercise
 
   
Shares
   
Price
   
Price
 
Outstanding, February 11, 2008 (Date of Inception)
    -     $ -     $ -  
                         
Granted
    6,000,000       0.04       0.04  
Exercised
    (1,750,000 )     0.04       0.04  
Expired
    -       -       -  
                         
Outstanding, December 31, 2008
    4,250,000     $ 0.04     $ 0.04  
                         
Granted
    -       -       -  
Exercised
    (2,750,000 )     0.04       0.04  
Expired
    -       -       -  
                         
Outstanding, December 31, 2009
    1,500,000     $ 0.04     $ 0.04  
                         
Granted
    2,000,000       1.00       1.00  
Exercised
    (1,000,000 )     0.04       0.04  
Expired
    -       -       -  
                         
Outstanding, June 30, 2010
    2,500,000    
$.04 & $1.00
    $ 0.81  
                         
Exercisable, June 30, 2010
    500,000     $ 0.04     $ 0.04  
                         
Weighted Average Remaining Life,
                       
  Exercisable, June 30, 2010 (years)
    2.7                  

The Company issued 14,950,002 warrants as part of the units included in the private placements, which expire three years from the date of issuance.

The Company issued non-statutory stock options to non-employees.  The Company in 2008 used the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 51.8%, risk free interest rate between 2.5% and 3.7%, and expected option life of 5 years.  The options expire five years from the date of issuance.

On August 18, 2009, 100,000 options were issued to a consultant, which were valued at $30,689.  Another consultant also received 25,000 options on August 18, 2009, which were valued at $7,672.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 58.3%, risk free interest rate of 2.4% and expected option life of 5 years.  The options expire five years from the date of issuance.  Options granted under the agreements are expensed when the related service or product is provided.

 
14

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements

NOTE 7 – STOCK OPTIONS AND WARRANTS (Continued)

For the three and six months ended June 30, 2010 and for the period from February 11, 2008 (Date of Inception) to June 30, 2010, the Company expensed $9,121, 13,950 and $1,451,757 relative to 8,625,000 non-employee options granted.  As of June 30, 2010, there was $13,949 of unrecognized expense related to options of non-employees which will be recognized over the terms of the agreements through December 31, 2010.

The following table summarizes non-employee stock option/warrant of the Company from February 11, 2008 (date of inception) to June 30, 2010 is as follows:

               
Weighted Average
 
   
Option/Warrant
   
Exercise
   
Exercise
 
   
Shares
   
Price
   
Price
 
Outstanding, February 11, 2008 (Date of Inception
    -     $ -     $ -  
                         
Granted
    23,450,002    
.04 to .75
   
.04 to .75
 
Exercised
    (750,000 )     0.04       0.04  
Expired
    -       -       -  
                         
Outstanding, December 31, 2008
    22,700,002    
$0.04 & $.75
    $ 0.04  
                         
Granted
    125,000       2.30       2.30  
Exercised
    (4,000,000 )     0.04       0.04  
Expired
    -       -       -  
                         
Outstanding, December 31, 2009
    18,825,002    
$0.04. $.75 & $2.30
    $ 0.09  
                         
Granted
    -       -       -  
Exercised
    (4,392,858 )     0.04       0.04  
Expired
    -       -       -  
                         
Outstanding, June 30, 2010
    14,432,144     $ 0.04     $ 0.10  
                         
Exercisable, June 30, 2010
    14,432,144    
$0.04. $.75 & $2.30
    $ 0.10  
                         
Weighted Average Remaining Life,
                       
  Exercisable, June 30, 2010 (years)
    1.8                  
 
NOTE 8 – OPERATING LEASES
 
For the six months ended June 30, 2010 and 2009 total rent expense under leases amounted to $14,383 and $8,485.  For the three months ended June 30, 2010 and 2009 total rent expense amounted to $5,808 and $7,051.  At June 30, 2010, the Company was obligated under various non-cancelable operating lease arrangements for offices as follows:
 
2010
    16,770  
2011
    11,180  
         
    $ 27,950  
 
 
15

 
 
Moggle, Inc.
(A Development Stage Company)
Notes to Financial Statements
 
NOTE 9 – RELATED PARTY TRANSACTIONS
 
From inception, the Company has utilized offices leased by affiliates of certain of the Company’s board members without charge.
 
During the six months ended June 30, 2010 and 2009, the former manager of corporate development of the Company advanced expenses on behalf of the Company in connection with research of the Company’s business plans and the implementation of the Company’s business plans.  Expenses totaling $11,903 and $79,351 were incurred and reimbursed during the six months ended June 30, 2010 and 2009.
 
NOTE 10 – SUBSEQUENT EVENTS

The Company has evaluated subsequent events through the date that the financial statements were issued.

On July 16, 2010, the Company received $25,000 in return for a promissory note bearing interest at 6%.  This promissory note may be called upon the earlier of December 31, 2010 or upon the completion of an equity or debt financing by the Company in the minimum amount of $200,000.  In addition, the Company shall issue the lender 37,500 shares of the Company’s common stock.

On August 4, 2010, the Company received $50,000 in return for a promissory note bearing interest at 6%.  This promissory note may be called upon the earlier of December 31, 2010 or upon the completion of an equity or debt financing by the Company in the minimum amount of $200,000.  In addition, the Company shall issue the lender 75,000 shares of the Company’s common stock.

On August 6, 2010, the Company received $125,000 in return for a promissory note bearing interest at 6%.  This promissory note may be called upon the earlier of December 31, 2010 or upon the completion of an equity or debt financing by the Company in the minimum amount of $200,000.  In addition, the Company shall issue the lender 187,500 shares of the Company’s common stock.

 
 

 
 
16

 

Item 2.   Management's Discussion and Analysis or Plan of Operation.

Overview

We were incorporated in Delaware in February 2008. We are a development stage company and have had limited business operations. Since inception, we have concentrated our efforts on developing a business plan which was designed to allow us to create our massive multiplayer online gaming platform (the “Platform”) and massive multiplayer online games (“MMOGs”) for use on our Platform. Those activities included, but were not limited to, securing initial capital in order to fund the development of a demonstration model for portions of the Platform and working capital, securing a board of directors, management personnel and consultants who we believe will assist us in developing the Platform and meet our business goals, conducting market research regarding the MMOG industry and our Platform and planned MMOGs, and other pre-marketing activities. Recently, in light of our belief that  increased market interest towards the security aspects of online gaming and social networking have emerged, we have refocused our efforts towards delivering a platform technology designed to manage the under 17 age group’s online experience in a secure manner. We are attempting to develop and introduce to the marketplace over the next 12 months two U17 security management products: Virtual Piggy and Parent Match.

Virtual Piggy will be designed to provide an online Piggy Bank security service that allows parents to setup and control their children’s spending online. Parents and guardians will be able to determine who is allowed to contribute to their child’s account as well as providing notification mechanisms back to the contributors when the funds are spent. The parent can establish how much a child can spend in a single transaction and how much they can spend over time. The Virtual Piggy service tracks all spending and the parent can receive alerts and reports on spending patterns. A third-party site would prompt a child to enter their VirtualPiggy ID – when they attempt to make a transaction. This ID along with category, pricing and descriptive information about the purchase would be sent to the VirtualPiggy webservice. Based on the rules set out by the parent, VirtualPiggy would send back a Yes/No signal to the requesting service and either allow or prohibit the transaction.

ParentMatch, and its companion product, ParentPlayback, will be designed to provide the parent/guardian with a higher level of control than is currently provided by ‘nanny’ type services. In addition the ID follows the child whenever they are on a computer as opposed to traditional controls which are resident on a PC by PC basis.  ParentMatch provides filtering for the parent to be able to control such areas as (i) sites a child may access; (ii) types of content they may view and (iii) who they can interact with online. ParentPlayback will provide the parent with a video transcript of their child’s online session.

Results of Operations

Comparison of the Three Month Periods Ended June 30, 2010 and 2009

The following discussion analyzes our results of operations for the three months ended June 30, 2010 and 2009. The following information should be considered together with our financial statements for such period and the accompanying notes thereto.

Net Loss for Three Months Ended June 30, 2010 and 2009

We incurred a net loss of $310,814 for the three months ended June 30, 2010, an increase of $93,430 from a net loss of $217,384 for the three months ended June 30, 2009 on zero net revenue for both three month periods.  The following is a summary of the components of such losses:
 
 
17

 
 
   
Three Months
   
Three Months
 
   
Ended
   
Ended
 
   
June 30,
   
June 30,
 
   
2010
   
2009
 
             
Revenues
  $ -     $ -  
                 
General and administrative
    10,500       19,777  
                 
Consulting
    46,334       61,644  
                 
Payroll
    152,479       -  
                 
Professional fees
    51,085       24,671  
                 
Research and development
    -       30,000  
                 
Travel
    44,182       81,294  
                 
Interest expense
    6,235          
                 
Interest income
    (1 )     (2 )
                 
NET LOSS
  $ (310,814 )   $ (217,384 )
                 
Basic and Diluted Net Loss Per Share
  $ (0.01 )   $ (0.01 )
                 
Basic and Diluted Weighted Average
               
Outstanding Shares
    48,811,769       36,788,276  
                 
Compensation Expense of Stock Options
  $ 161,600     $ 11,464  
 
Lack of Revenue:    As is common with a company in the development stage, the Company had no revenue for the three months ended June 30, 2010 and 2009.  During such time we devoted our efforts to formalizing our business plan and raising initial capital to commence our operations.

Expenses:    The following amounts represent the most significant components of expenses for the three months ended June 30, 2010 and 2009:

a)  General and Administrative expenses: For the three months ended June 30, 2010 general and administrative expenses were $10,500, a decrease of $9,277 from $19,777 for the three months ended June 30, 2009.
 
b) Consulting Expense: For the three months ended June 30, 2010, consulting expenses were $46,334, a decrease of $15,310 from $61,644 for the three months ended June 30, 2009.  This decrease resulted from a reduction in consultants and stock based compensation related to consultant agreements.

c)  Payroll Expenses: During the three months ended June 30, 2010 the Company incurred $152,479 of compensation expenses as compared to $0 for the three months ended June 30, 2009, an increase of $152,479.  The increase resulted from the fair market value of option grants for options to purchase shares of the Company’s common stock for the three months ended June 30, 2010. The Black Scholes option pricing model was used to calculate the fair value of the options granted.

d) Professional Fees: During the three months ended June 30, 2010, the Company incurred $51,085 of professional fees as compared to $24,671 for the three months ended June 30, 2009, an increase of $26,414.  The professional fees were for counsel, accounting, and other professional fees in connection with legal, accounting and other professional services with respect to the Company’s activities including the preparation and filing by the Company  of a Registration Statement under the Securities Act of 1933, as amended, related to certain of its securities (the “Registration Statement”).
 
 
18

 
 
e)  Research and Development:  During the three months ended June 30, 2010, the Company incurred $0 of research and development expenses as compared to $30,000 for the three months ended June 30, 2009, a decrease of $30,000.  The decrease was the result of the Company temporarily discontinuing development on its MMOG platform, in order to conserve cash.

f) Travel: For the three months ended June 30, 2010 travel expenses were $44,182, a decrease of $37,112 from $81,294 for the three months ended June 30, 2009.  The decrease related to the conservation of cash while the expenses incurred are associated with corporate development and raising capital for the Company.

g) Interest: For the three months ended June 30, 2010 interest expense was $6,235, as compared to $0 for the three months ended June 30, 2009, an increase of $6,235.  Interest expense was a result of notes payable received from stockholders and the Company’s common stock issued in conjunction with those notes payable.

Comparison of the Six Month Period Ended June 30, 2010 and 2009

The following discussion analyzes our results of operations for the six months ended June 30, 2010 and 2009. The following information should be considered together with our financial statements for such period and the accompanying notes thereto.
 
 
 
 
 
 
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Net Loss for Six Months Ended June 30, 2010 and 2009

We incurred a net loss of $499,014 for the six months ended June 30, 2010, a decrease of $135,644 from a net loss of $634,658 for the three months ended June 30, 2009 on zero net revenue for both periods.  The following is a summary of the components of such losses:

   
Six Months
   
Six Months
 
   
Ended
   
Ended
 
   
June 30,
   
June 30,
 
   
2010
   
2009
 
             
Revenues
  $ -     $ -  
                 
General and administrative
    24,983       40,961  
                 
Consulting
    89,509       310,910  
                 
Payroll
    183,631       -  
                 
Professional fees
    83,155       88,485  
                 
Research and development
    -       30,000  
                 
Travel
    111,503       164,743  
                 
Interest expense
    6,235       -  
                 
Interest income
    (2 )     (441 )
                 
NET LOSS
  $ (499,014 )   $ (634,658 )
                 
Basic and Diluted Net Loss Per Share
  $ (0.01 )   $ (0.02 )
                 
Basic and Diluted Weighted Average
               
Outstanding Shares
    47,205,117       36,404,943  
                 
Compensation Expense of Stock Options
  $ 197,581     $ 23,140  
 
Lack of Revenue:    As is common with a company in the development stage, the Company had no revenue for the six months ended June 30, 2010 and 2009.  During such time we devoted our efforts to formalizing our business plan and raising initial capital to commence our operations.

Expenses:    The following amounts represent the most significant components of expenses for the six months ended June 30, 2010 and 2009:

a)  General and Administrative expenses: For the six months ended June 30, 2010 general and administrative expenses were $24,983, a decrease of $15,978 from $40,961 for the six months ended June 30, 2009.  This decrease resulted primarily from lower filing fees relative to public filings for the six months ended June 30, 2010.
 
b) Consulting Expense: For the six months ended June 30, 2010, consulting expenses were $89,509, a decrease of $221,401 from $310,910 for the six months ended June 30, 2009.  This decrease resulted from a reduction in consultants and stock based compensation related to consultant agreements.

c)  Payroll Expenses: During the six months ended June 30, 2010 the Company incurred compensation expense of $183,631 as compared to $0 for the six months ended June 30, 2009, an increase of $183,631.  The increase resulted from the fair market value of option grants for options to purchase shares of the Company’s common stock for the six months ended June 30, 2010. The Black Scholes option pricing model was used to calculate the fair value of the options granted.
 
 
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d) Professional Fees: During the six months ended June 30, 2010, the Company incurred $83,155 of professional fees as compared to $88,485 for the six months ended June 30, 2009, a decrease of $5,330.  The professional fees were for counsel, accounting, and other professional fees in connection with legal, accounting and other professional services with respect to the Company’s activities, including the preparation and filing by the Company  of a Registration Statement under the Securities Act of 1933, as amended, related to certain of its securities (the “Registration Statement”).

e)  Research and Development:  During the six months ended June 30, 2010, the Company incurred $0 of research and development expenses as compared to $30,000 for the six months ended June 30, 2009, a decrease of $30,000.  The decrease was the result of the Company temporarily discontinuing development on its MMOG platform, in order to conserve cash.

f) Travel: For the six months ended June 30, 2010 travel expenses were $111,503, a decrease of $53,240 from $164,743 for the six months ended June 30, 2009.  The decrease related to the conservation of cash while the expenses incurred are associated with corporate development and raising capital for the Company.

g) Interest: For the six months ended June 30, 2010 interest expense was $6,235, as compared to $0 for the six months ended June 30, 2009, an increase of $6,235.  Interest expense was a result of notes payable received from stockholders and the Company’s common stock issued in conjunction with those notes payable.

Liquidity and Capital Resources

We had cash on hand of $103,317 as of June 30, 2010 and $263,758 as of August 16, 2010.   Since we have not realized any revenues, these funds were generated through the sale of stock to our founders and initial investors. Since our inception, we have been operating the Company in a minimalistic manner due to limited cash resources. Rather than fully implementing our business plan, we have utilized funds to research and develop our business plan and begin creating a demonstration model showing a small portion of what our Platform will be designed to accomplish. In May 2009 we entered into an agreement with FXLabs to assist us in the construction of the first phase of the Platform. Through June 30, 2010 we have paid FXLabs an aggregated of $100,024 in consulting fees in connection with such work. We have not paid any salaries to management and have utilized offshore programmers on a work for hire basis to assist in developing the demonstration model. Our existing cash on hand will not be sufficient for us to complete our original  business plans of developing the Platform and MMOGs. The Company has recently decided to redirect its focus away from the development of a fully functioning Platform and MMOGs and concentrate on delivering platform technology products designed to manage the under 17 age group’s online experience. We are attempting to develop and introduce to the marketplace over the next 12 months two U17 platform management products: Virtual Piggy and Parent Match. Continuation of the Company as a going concern is dependent upon obtaining the additional working capital necessary to develop our Virtual Piggy and Parent Match products. Management’s principal strategy to accomplish that task is through the future sale of equity in the Company.  The Company initially intended to rely on proceeds from the public sale of 12,000,000 shares of its common stock at a price of $1.00 per share pursuant to the Registration Statement, which was originally filed in July 2008, to raise the required working capital. However the Company raised only $2,560 under the Registration Statement through the sale of 2,560 shares of common stock.  In October 2008, the Company withdrew the remaining 11,997,440 shares of common stock from registration under the Registration Statement.  In September 2009, the Company filed a new registration statement seeking to raise up to an additional $12,000,000.  Through the date of this Report we have raised only $100,000 under such new registration statement.  The Company has ceased the offer and sale of shares under the new Registration Statement and is determining whether to withdraw it or file an amendment thereto. The Company’s business plans are dependent on the Company ability to raise capital, through private sales of our Common Stock and/or Preferred Stock, through the possible exercise of outstanding options and warrants, through debt financing and/or through a future public offering of our securities.  There is no assurance that the Company will raise sufficient capital in order to meet its goals of completing the development of our Virtual Piggy and Parent Match products, and implementing a sales and marketing effort to introduce these products to the marketplace.
 
 
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Even if we are successful in raising sufficient capital in order to complete the development of our Virtual Piggy and Parent Match products, our ability to continue in business as a viable going concern can only be achieved when our revenues reach a level that sustains our business operations. If we are successful in raising a minimum of $2,000,000 by December 31, 2010, we project that our Virtual Piggy and Parent Match products will not be ready for full scale introduction to the marketplace until 2011.  Accordingly we do not project that significant revenue will be developed until late 2011 at the earliest. While it is impossible to predict the amount of revenues, if any, that we may receive from our Virtual Piggy and Parent Match products, we presently believe, based solely on our internal projections, that we will generate revenues sufficient to fund our planned business operations if the Virtual Piggy and Parent Match products are actually developed in accordance with our plans regarding delivering platform technology products designed to manage the under 17 age group’s online experience. However there can be no assurance that our belief will be realized. There can be no assurance that we will raise sufficient proceeds, or any proceeds, for us to implement fully our proposed business plan to aggressively develop, complete, and market our Virtual Piggy and Parent Match products.  Moreover there can be no assurance that even if our Virtual Piggy and Parent Match products are developed, that we will generate revenues sufficient to fund our operations.  In either such situation, we may not be able to continue our operations and our business might fail. Based on our current projections, we believe that should we raise a minimum of $2,000,000 of which there can be no assurance, such proceeds will be sufficient for us to continue our planned operations through June 30, 2011 and complete and bring to market the Virtual Piggy and Parent Match products. Should we have available capital we may also seek to develop additional online security products. Until such time  that the Virtual Piggy and Parent Match products are actually developed and marketed and  we have available capital of a minimum of $4,000,000 of which there can be no assurance, we do not anticipate devoting additional resources to the development of the Platform and/or MMOGs.

During the next twelve months, our ability to execute on our current plan of operations to develop and market both the Virtual Piggy and Parent Match products is dependent on raising a minimum of $2,000,000 in proceeds from the sale of equity capital. In the event we are unsuccessful in this regard we will attempt to  seek out alternative forms of financing and/or attempt to enter into joint ventures or partnerships in order to raise sufficient funds to attempt to execute on our business plans to develop the Platform and multiple MMOGs.  In the event that we are unsuccessful in these efforts we will utilize our existing cash to attempt to complete the development of the Virtual Piggy product.
 
In the event that we are successful in raising up to $1,000,000  in funding, our plan of operations will change to focus on the development of only the Virtual Piggy Product. We believe that such proceeds will allow us to continue operations through 2010 and we will be required to generate revenues in excess of cash expenses in 2011 in order to continue operations. We will attempt to raise additional funds in the event that our cash flow requirements are not satisfied by revenues. We also will look to raise additional funds in order to allow us to commence development of the Parent Match product.
 
The foregoing use of proceeds and project implementation projections were prepared by us in good faith based upon assumptions that we believe to be reasonable. No assurance can be given, however, regarding the attainability of the projections or the reliability of the assumptions on which they are based. The projections are subject to the uncertainties inherent in any attempt to predict the results of our operations, especially where new products and services are involved. Certain of the assumptions used will inevitably not materialize and unanticipated events will occur. Therefore, the actual results of operations are likely to vary from the projections and such variations may be material and adverse to the Company. Therefore the projections are included solely to give prospective investors information concerning the Company’s estimates of future operating results based on our assumptions and no assurance can be given that such results will be achieved. The Company reserves the right to conduct its business in a manner different from that set forth in the assumptions as changing circumstances may require. Moreover due to changes in technology, new product announcements, competitive pressures, system design and/or other specifications we may be required to change the current plans for our Virtual Piggy and Parent Match products Therefore, we cannot provide any assurances that the Virtual Piggy and Parent Match products can be completed within our projections. In case of budget over-runs and additional expansions, we may choose to finance such capital expenditures through the issuance of additional equity or debt securities, by obtaining a credit facility or by some other financing mechanism. If we choose to seek financing for such expenditures, we cannot provide any assurances that such financing will be available on terms reasonably acceptable to us or at all.
 
 
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The following summarizes our cash flows for the six months ended June 30, 2010 and 2009:

Cash flows from Operating Activities:

   
Six Months
   
Six Months
 
   
Ended
   
Ended
 
   
June 30,
   
June 30,
 
   
2010
   
2009
 
             
Net loss
  $ (499,014 )   $ (634,658 )
Adjustments to reconcile net loss to net cash
               
used in operating activities
               
                 
Compensation expense of stock and stock options
    197,580       223,140  
                 
Amortization of deferred costs
    1,546       -  
                 
Accretion of discount on notes payable
    4,500       -  
                 
Depreciation
    558       558  
                 
Deposit
    -       (2,667 )
                 
Accounts payable
    15,223       20,871  
                 
Net cash used in operating activities
    (279,607 )     (392,756 )
                 
Cash flows from Financing Activities
               
                 
Proceeds from notes payable, net
    122,500       -  
                 
Proceeds from issuance of common stock
    -       400,000  
                 
Proceeds from exercise of options/warrants
    215,714       40,000  
                 
Stock issuance costs
    -       (52,000 )
                 
Net cash provided by financing activities
    338,214       388,000  
                 
Net increase (decrease) in cash and cash equivalents
  $ 58,607     $ (4,756 )
 
On March 3, 2008, the Company adopted an equity incentive plan which authorized the issuance of stock options to officers, directors, employees and consultants of the Company. The total number of shares of common stock reserved for issuance under the plan is 25,000,000 shares subject to adjustment in the event of stock split, dividend, recapitalization or other similar capital change. At June 30, 2010 options to purchase 10,625,000 shares of common stock were outstanding under the 2008 plan.

The Plan is administered by the Board of Director’s, which selects the eligible persons to whom options are awarded, determines the number of shares subject to each option, the exercise price and the period during which options are exercisable. Each option granted under the Plan is evidenced by a written agreement by the Company and the grantee. Grants may be issued to employees (including officers) and directors of the Company as well as to certain consultants and advisors.

The exercise price for options granted under the plan is required to be no less than the fair market value of the common stock on the date the option is granted, except that options granted to 10% stockholders, are required to have an exercise price of not less than 110% of the fair market value of the Common Stock at the date of grant. Incentive stock options granted have a maximum term of ten years.
 
 
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For the six months ended June 30, 2010, options to purchase 2 million shares of the Company’s common stock were granted. The Black Scholes option pricing model was used to calculate the fair value of the options granted.  The following assumptions were used in the fair value calculations:

Risk free rate – 2.4
Expected term – 5 years
Expected volatility of stock – 41.6%
Expected dividend yield – 0%.

For the six months ended June 30, 2010, the Company recognized $183,631 of compensation expense relative to the options issued during the six months and $13,950 for previously issued options for a total of $197,581 for the six months ended June 30, 2010.  During the six months ended June 30, 2009, no options were issued and the Company recognized compensation expense of $23,140 related to the stock options.

The following table summarizes the information with respect to options to purchase 10,625,000 shares of Common Stock which are currently outstanding and exercisable under the Company’s equity incentive plan:

 Exercise  
Options
Remaining
 Price  
Outstanding
Life
           
$ 0.04   8,250,000  
2.7 Years
           
$ 0.75   250,000  
2.9 Years
           
$ 2.30   125,000  
4.2 Years
           
$ 1.00   2,000,000  
4.7 Years



Related Party Transactions

From inception through June 30, 2010, the Company has utilized offices leased by affiliates of certain of the Company’s board members without charge. There are no commitments for any operating or capital leases for executive or corporate offices.

During the six months ended June 30, 2010 and 2009, the former manager of corporate development of the Company advanced expenses on behalf of the Company in connection with research of the Company’s business plans and the implementation of the Company’s business plans.  Expenses totaling $11,903 and $79,351 were incurred and reimbursed during the six months ended June 30, 2010 and 2009.  

3D Financial Corp Limited (“3D”), the Company’s largest shareholder is owned by Alfredo Villa, the Company’s President, Chief Executive Officer and Director and Peter Pelullo, the Company’s former .manager of corporate development. 3D purchased 19,000,000 shares of the Company’s common stock for $19,000 as the Company’s initial founder. Messrs. Pelullo and Villa also each individually purchased for $70,000, 2,000,000 shares of Common Stock and warrants to purchase an additional 2,100,000 shares of Common Stock.
 
 
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During the six months ended June 30, 2010, the president of the Company exercised 1 million options for a total of $20,000.

During six months ended June 30, 2010, the former manager of corporate development exercised 1,392,858 warrants for a total of $55,714.
 
During the six months ended June 30, 2010, the former manager of corporate development loaned the Company $22,500 pursuant to a promissory note bearing interest at the rate of 6%. In connection with such loan, the Company issued 33,750 shares of restricted common stock. See Note 4 to the financial Statements.

Contractual Obligations

The Company entered into an employment agreement with Alfredo Villa, its President and Chief Executive Officer. The agreement expires in 2011. The agreement calls for a base salary of $200,000 per year payable at such time when the Company receives a minimum in $5,000,000 in equity investments.

The Company also entered into an employment agreement with Ernest Cimadamore, its Secretary and Chief Financial Officer. The agreement expires in 2011. The agreement calls for a base salary of $75,000 per year payable at such time when the Company receives a minimum in $5,000,000 in equity investments.

The Company entered into an employment agreement with Peter Pelullo, its director of Corporate Development. The agreement expires in 2011. The agreement calls for a base salary of $180,000 per year payable at such time when the Company receives a minimum in $5,000,000 in equity investments.

In addition the Company has entered into an employment agreement with Arwed-Ralf Grenzbach, its Senior Vice President of Marketing and Licensing and member of the Board of Directors.  The agreement expires in March 2013.  The agreement calls for a base salary of €150,000 per year payable in monthly installments upon funding of a private placement.

The Company has also entered into a number of consulting agreements pursuant to which the Company has issued an aggregate of 14,625,000 options. Under such consulting agreements the Company is not obligated to make any monetary payments, other than for reimbursement of expenses, to such consultants. One of such agreements is with Jo Webber the Chairman of the Board of Directors of the Company.

Additional terms regarding the foregoing agreements with the Company’s officers and directors is set forth in the Executive and Directors Compensation section of the Company’s Annual Report on Form 10K for the period from February 11, 2008 (inception) to December 31, 2008.
 

Off-Balance Sheet Arrangements

We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures that is material to stockholders.

Critical Accounting Policies

Our financial statements are impacted by the accounting policies used and the estimates and assumptions made by management during their preparation. A complete summary of these policies is included in note 2 of the notes to our financial statements. We have identified below the accounting policies that are of particular importance in the presentation of our financial position, results of operations and cash flows and which require the application of significant judgment by management.
 
 
25

 
 
Stock-based Compensation

We have adopted the fair value recognition provisions Financial Accounting Standard Board Accounting Standards Codification (“FASB ASC”) 718. In addition, the Securities and Exchange Commission issued Staff Accounting Bulletin No. 107 “ Share-Based Payment ” (“SAB 107”) in March, 2005, which provides supplemental FASB ASC 718 application guidance based on the views of the SEC. Under FASB ASC 718, compensation cost recognized includes compensation cost for all share-based payments granted beginning January 1, 2006, based on the grant date fair value estimated in accordance with the provisions of  FASB ASC 718.

We have used the Black-Scholes option-pricing model to estimate the option fair values. The option-pricing model requires a number of assumptions, of which the most significant are, expected stock price volatility, the expected pre-vesting forfeiture rate and the expected option term (the amount of time from the grant date until the options are exercised or expire).

Compensation expense for unvested options granted to non-employees in previous periods is being amortized over the vesting period of the options.

Recently Issued Accounting Pronouncements:

Refer to Note 1 of the Financial Statements.

Income Taxes:

Income tax expense for the six months ended June 30, 2010 and 2009 was $0.

As of January 1, 2009, we had no unrecognized tax benefits, and accordingly, we have not recognized interest or penalties during 2010 related to unrecognized benefits.  There has been no change in unrecognized tax benefits during the six months ended June 30, 2010, and there was no accrual for uncertain tax positions as of June 30, 2010.

There is no income tax benefit for the losses for the six months ended June 30, 2010 and 2009, since management has determined that the realization of the net deferred tax asset is not assured and has created a valuation allowance for the entire amount of such benefits.

The Company evaluates its valuation allowance requirements based on projected future operations.  When circumstances change and cause a change in management’s judgment about the recoverability of deferred tax assets, the impact of the change on the valuation is reflected in current income.

 

 
26

 
 
PART II
OTHER INFORMATION

Item 1.   Legal Proceedings.
 
We are not a party to any pending legal proceedings, nor are we aware of any governmental authority contemplating any legal proceeding against us.

Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds.

On April 13, 2010 the Company issued 1,000,000 unregistered restricted shares of its common stock to one person upon the exercise of previously issued options. The Company received an aggregate of $40,000 in proceeds from such warrant exercise, which proceeds were utilized by the Company for working capital purposes.
 
On April 16, 2010 the Company issued 1,500,000 unregistered restricted shares of its common stock to one person upon the exercise of previously issued warrants. The Company received an aggregate of $60,000 in proceeds from such warrant exercise, which proceeds were utilized by the Company for working capital purposes.

On May 20 2010 the Company issued  33,750  unregistered restricted shares of its common stock to one person in connection with such person providing a $22,500 loan to the Company. The Company recorded the fair value of such shares ($30,228) as a discount to the note payable.

On June 30,  2010 the Company issued  150,000  unregistered restricted shares of its common stock to one person in connection with such person providing a $100,000 loan to the Company. The Company recorded the fair value of such shares ($146,495) as a discount to the note payable.

On July 16, 2010, the Company issued  37,500  unregistered restricted shares of its common stock to one person in connection with such person providing a $25,000 loan to the Company. The Company recorded the fair value of such shares ($33,687) as a discount to the note payable.

On August 4, 2010, the Company issued  75,000  unregistered restricted shares of its common stock to one person in connection with such person providing a $50,000 loan to the Company. The Company recorded the fair value of such shares ($54,519) as a discount to the note payable.

On August 6, 2010, the Company issued  187,500  unregistered restricted shares of its common stock to one person in connection with such person providing a $125,000 loan to the Company. The Company recorded the fair value of such shares ($135,857) as a discount to the note payable.
 
With respect to the unregistered sales made, the Company relied on Section 4(2) of the Securities Act of 1933 as Amended (the “Act”) and/or other applicable exemptions under the Act. No advertising or general solicitation was employed in offering the securities. The securities were issued to investors, whom were existing security holder of the Company, and each purchaser was provided with access to all of the current public information available on the Company. Appropriate legends were placed on certificates for such shares  prohibiting the sale or distribution  of  such securities  without registration under the Securities Act or an applicable exemption therefrom.
 
 
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Item 3.   Defaults Upon Senior Securities.  None.

Item 4.   Submission of Matters to a Vote of Security Holders.  None

Item 5.   Other Information. None.
 
Item 6.   Exhibits

Exhibit
Identification of Exhibit
No.
 
31.1              
Rule 13a-14(a) Certification of Alfredo Villa, President and Principal Executive Officer
31.2
Rule 13a-14(a) Certification of Ernest Cimadamore, Secretary and Principal Financial Officer
32.1
Certification Pursuant to 18 U.S.C. Section 1350 of Alfredo Villa.
32.2
Certification Pursuant to 18 U.S.C. Section 1350 of Ernest Cimadamore.


 
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
Moggle, Inc.

DATE: August 16, 2010

By:
/s/Alfredo Villa  
 
Alfredo Villa, President
 
and Principal Executive  Financial  Officer
   
   
By:
/s/ Ernest Cimadamore  
 
Ernest Cimadamore, Secretary,
 
and Principal Financial  Officer
 
 
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