RemSleep Holdings Inc. - Annual Report: 2007 (Form 10-K)
UNITED
STATES
SECURITIES
AND EXCHANGE
COMMISSION
WASHINGTON,
D.C. 20549
__________________
FORM
10-K
ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934
FOR
THE FISCAL YEAR ENDED DECEMBER 31, 2007
Commission File
Number: 333-148036
_________________
BELLA VIAGGIO,
INC.
(Exact
name of registrant as specified in its charter)
NEVADA
|
38-3759675
|
(State
or other jurisdiction of incorporation or organization)
|
(I.R.S.
Employer Identification No.)
|
665
Ashford Place, Brentwood, California 94513
(Address
of principal executive offices, including zip code)
(925) 420-6315
(Registrant's
telephone number, including area code)
Securities
registered pursuant to Section 12(b) of the Act:
Common
Stock, $0.001 par value per share
Title
of class
|
Name
of each exchange on which registered
|
|
Common
Stock. $0.001 par value per share
|
None
|
Securities
registered pursuant to Section 12(g) of the Act:
None
Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in
405 of the Securities Act. Yes o
No x
Indicate
by check mark if the registrant is not required to file reports pursuant to
Section 13 or Section 15(d) of the Exchange
Act. Yes x No o
Indicate
by check mark whether the registrant: (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes
x No
o
Indicate
by check mark if disclosure of delinquent filers pursuant to Item 405 of
Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. o
Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company.
See the definitions of "large accelerated filer," "accelerated filer," and
"smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check
one):
Large
accelerated filer o
|
Accelerated
filer o
|
|
Non-accelerated
filer o
(Do not check if smaller reporting company)
|
Smaller
Reporting Company x
|
Indicate
by check mark whether the registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act). Yes x No o
As of
March 31, 2008, the Registrant had outstanding 2,540,500 shares of Common
Stock.
DOCUMENTS
INCORPORATED BY REFERENCE
The
following documents (or portions thereof) are incorporated herein by
reference: registration statement and exhibits thereto filed on Form
SB-2 October 16, 2007 are incorporated by reference within Part I and Part II
herein.
2
BELLA
VIAGGIO, INC.
PAGE
NO
|
||
PART I
|
||
ITEM 1.
|
BUSINESS
|
4
|
ITEM 1A.
|
RISK
FACTORS
|
7
|
ITEM 2.
|
PROPERTIES
|
13
|
ITEM 3.
|
LEGAL
PROCEEDINGS
|
13
|
ITEM 4.
|
SUBMISSION
OF MATTERS TO A VOTE OF SECURITY HOLDERS
|
13
|
|
||
PART II
|
||
|
||
ITEM 5.
|
MARKET
FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
|
14
|
ITEM 6.
|
SELECTED
FINANCIAL DATA
|
14
|
ITEM 7.
|
MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
|
15
|
ITEM 7A.
|
QUANTITATIVE
AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|
16
|
ITEM 8.
|
FINANCIAL
STATEMENTS AND SUPPLEMENTARY DATA
|
16
|
ITEM 9.
|
CHANGES
IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
|
17
|
ITEM 9A.
|
CONTROLS
AND PROCEDURES
|
17
|
ITEM 9B.
|
OTHER
INFORMATION
|
18
|
|
|
|
PART III
|
|
|
|
|
|
ITEM 10.
|
DIRECTORS
AND EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
|
18
|
ITEM 11.
|
EXECUTIVE
COMPENSATION
|
19
|
ITEM 12.
|
SECURITY
OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED
STOCKHOLDER MATTERS
|
19
|
ITEM 13.
|
CERTAIN
RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE
|
20
|
ITEM 14.
|
PRINCIPAL
ACCOUNTANT FEES AND SERVICES
|
20
|
|
|
|
PART IV
|
|
|
|
|
|
ITEM 15.
|
EXHIBITS
AND FINANCIAL STATEMENT SCHEDULES
|
20
|
|
|
|
SIGNATURES
|
21
|
3
PART
I.
Cautionary
Note
This Annual Report on Form 10-K
contains forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934, which are subject to a number of risks and uncertainties. All
statements that are not historical facts are forward-looking statements,
including statements about our business strategy, the timing of the introduction
of our services, the effect of Generally Accepted Accounting Principles ("GAAP")
pronouncements, uncertainty regarding our future operating results and our
profitability, anticipated sources of funds and all plans, objectives,
expectations and intentions and the statements regarding revenue, expected
domestic revenue growth rates for fiscal 2008, gross margins and our prospects
for fiscal 2008. These statements appear in a number of places and can be
identified by the use of forward-looking terminology such as "may," "will,"
"should," "expect," "plan," "anticipate," "believe," "estimate," "predict,"
"future," "intend," or "certain" or the negative of these terms or other
variations or comparable terminology, or by discussions of
strategy.
Actual results may vary materially
from those in such forward-looking statements as a result of various factors
that are identified in "Item 7—Management's Discussion and Analysis of
Financial Condition and Results of Operations," "Item 1A.—Risk Factors" and
elsewhere in this document. No assurance can be given that the risk factors
described in this Annual Report on Form 10-K are all of the factors that
could cause actual results to vary materially from the forward-looking
statements. All forward-looking statements speak only as of the date of this
Annual Report on Form 10-K. Readers should not place undue reliance on
these forward-looking statements and are cautioned that any such forward-looking
statements are not guarantees of future performance. We assume no obligation to
update any forward-looking statements.
References in this Annual Report on
Form 10-K to (i) the "Company," the "Registrant," "Bella Viaggio "we,"
"our," “BVI,” and "us" refer to Bella Viaggio, Inc., its predecessor and their
respective subsidiaries, unless the context otherwise requires, and
(ii)"franchise agents" refer to the Company's franchisees in their roles as
limited agents of the Company in recruiting job applicants, soliciting job
orders, filling those orders and assisting with collection matters upon request,
but otherwise refer to the Company's franchisees in their roles as independent
contractors of the Company.
This Annual Report on Form 10-K
includes service marks of Bella Viaggio, Inc. Products or service names of other
companies mentioned in this Annual Report on Form 10-K may be trademarks or
registered trademarks of their respective owners. Investors and security holders
may obtain a free copy of the Annual Report on Form 10-K and other
documents filed by BVI with the Securities and Exchange Commission ("SEC") at
the SEC's website at http://www.sec.gov. Free copies of the Annual Report on
Form 10-K and other documents filed by Bella Viaggio with the SEC may also
be obtained from Bella Viaggio, Inc. by directing a request to Bella Viaggio,
Attention: Ronald A. Davis, President and Chief Executive Officer,
665 Ashford Place, Brentwood, California 94513. The telephone number for Bella
Viaggio is (925) 420-6315.
General
Company
History
Bella
Viaggio is an development stage company that was incorporated on June 6, 2007,
in the state of Nevada. Bella Viaggio has never declared bankruptcy, it has
never been in receivership, and it has never been involved in any legal action
or proceedings. Since becoming incorporated, Bella Viaggio has not made any
significant purchase or sale of assets, nor has it been involved in any mergers,
acquisitions or consolidations and Bella Viaggio owns no
subsidiaries. Our fiscal year end is December 31st.
Business
Development
As of
December 31, 2007, Bella Viaggio has raised $5,500 through the sale of common
stock. Bella Viaggio filed a registration statement on Form SB-2 on
October 16, 2007, which was deemed effective on October 22, 2007. The
Company is offering its common stock to the public through this registration
statement to fund the initial developments of the Company. However,
there can be no guarantee or assurance that the Company will be able to sell its
common stock to the public and raise adequate funds. If it is unable to raise
proceeds from this offering the business will fail and any investment made into
the Company would be lost. As of March 25, 2008, an additional
340,500 shares in consideration of $34,050 under the SB-2 Registration Statement
filed October 22, 2007
4
Business of Issuer
Marketing
Many
companies are regionally focused firms in terms of distribution. An
example, include Mario Tricoci Salons, with operations primarily
in the Chicago, Illinois area. Hundreds of smaller competitors exist nationwide
who operate in their local markets only. Bella Viaggio has not, as of
the date of this filing, determined where or when a Company spa will be opened
or operated.
Once the
Company has secured its initial location and has built out the spa, inventory
the company intends to use for the operation, will be purchased. Bella Viaggio
will embark on a two-pronged marketing campaign. The company will, through
direct marketing and selected media advertisements, target demographic areas
most likely to contain potential clients for the services offered by Bella
Viaggio. These marketing efforts are an integral part of our overall marketing
and brand awareness plan.
The
Company will develop a comprehensive website for busy working people and
internet savvy consumers. The website will offer hair and skin care products for
sale. Customers will find answers to common skin and hair problems. Spa services
and prices will be listed as well as the ability for customers to schedule an
appointment and purchase gift certificates. Further website amenities will
include information on the background and experience of professional spa
technicians.
Products
and Services
Bella
Viaggio will focus on branding our image, add signature services and offer
treatments and services that are preformed in an environment that will provide a
union between our spa and nature. Bella Viaggio will include services found in
many different cultures—and other spas—in the world. We will identify the most
popular treatments with the best operating margins and will deemphasize less
profitable services and wet rooms that are not multi-functional. Bella Viaggio
intends to be creative in educating clients as to the value of the spa and salon
services we offer. As part of branding, our services will have a
local flavor. The idea is to create something that is all your own—or
at least that comes from your own zip code. For example, Bella Viaggio, intends
to have a holistic marketing stance that will include a unique approach to
color, aroma, water and other treatments. Each day of the week, colors, floral
arrangements, scents, music and other elements that appeal to the senses are
changed.
Competitive
Advantages
Bella
Viaggio intends to compete with its local counterparts by offering more services
and products to busy working families than regional competitors currently
provide. In addition, according to Salon Today’s Spa Now Report,
the industry averages less than ten percent of their total revenue is
derived from the sale of hair care and skin care products. Bella Viaggio plans
to train their professional employees on customer service and selling techniques
designed to raise the percentage of total revenues derived from the sale of hair
and skin care products.
Website
Consultant
As of the
date of this Filing, Bella Viaggio has not hired any Consultants to assist in
the development of our website. The Company will interview and hire a
Website Consultant to perform the following:
|
·
|
design,
construct and implement the website
|
|
·
|
create
and optimize graphics interface and HTML files to be uploaded onto a web
server
|
|
·
|
create
navigation functionality and link set up onto multiple HTML
pages
|
|
·
|
design
corporate logo
|
|
·
|
assist
in developing an overall internet marketing strategy to include links to
industry related sites, placement of banners ads, search engine
positioning, and email marketing
campaigns.
|
5
Employees
Other
than Bella Viaggio’s Director and Executive Officer who is currently donating
his time to the development of the Company, there are no employees of the
Company. Bella Viaggio has no intention to hire employees until the business has
been successfully launched with sales revenues flowing into it. Bella Viaggio’s
Officer and Director intends to do whatever work is necessary to bring the
Company to the point of earning revenues from the sale of the products. Human
resource planning will be part of an ongoing process that will include constant
evaluation of operations and revenue realization.
Plan
of Operation
This
section of the 10-K Annual Report includes a number of forward-looking
statements that reflect our current views with respect to future events and
financial performance. Forward-looking statements are often identified by words
like: believe, expect, estimate, anticipate, intend, project and similar
expressions, or words which, by their nature, refer to future events. You should
not place undue certainty on these forward-looking statements, which apply only
as of the date of this filing. These forward-looking states are subject to
certain risks and uncertainties that could cause actual results to differ
materially from historical results or our predictions.
We are a
start-up development stage company. We have not yet generated or
realized any revenues from business operations.
Our
auditors have issued a going concern opinion. This means that there is
substantial doubt that we can continue as an on-going business for the next
twelve months unless we obtain additional capital. This is because we have not
generated any revenues and no revenues are anticipated until we begin
development and mining activities. Accordingly, we must raise proceeds from
sources other than operations. Our only source for cash at this time
is investments by others in the Company’s common stock. The Company
has an effective Registration Statement whereby the Company is offering 750,000
common shares at a price of $0.10 per share with total proceeds of
$75,000.
We must
raise proceeds within the next twelve months in order to continue as a going
concern. The minimum amount of funds raised from the offering that we
feel will allow us to implement our business strategy is $25,000.
Limited
Operating History; Need for Additional Capital
There is
no historical financial information about us upon which to base an evaluation of
our performance. Bella Viaggio was incorporated in the State of Nevada on June
6, 2007; we are a development stage company attempting to enter into the salon
and day spa industry and have not generated any revenues from
operations. We cannot guarantee we will be successful in our business
operations. Our business is subject to risks inherent in the establishment of a
new business enterprise, including limited capital resources, and implementation
of our business strategies.
6
To become
profitable and competitive, we must first source desirable promotional products
overseas; negotiate favorable pricing and delivery, and purchase initial samples
to provide to prospective customers.
We are
seeking equity financing though our curremt offering to provide for the capital
required to source our initial promotional products and selection of salon and
spa equipment. Equity financing could result in additional dilution to existing
shareholders. There is no assurance we will receive the required financing to
complete our initial promotional product sourcing even if we are successful in
raising proceeds from our curremt offering we have no assurance that future
financing will be available to us on acceptable terms. If financing is not
available on satisfactory terms, we may be unable to continue, develop or
expand our operations.
At the
present time, Bella Viaggio has sufficient funds to address the administrative
costs of our curremt offering only. This assumption is based on the fact that,
as of December 31, 2007, Bella Viaggio had cash on hand (less outstanding
checks) of $353. Bella Viaggio intends to spend $7,002 related to our curremt
offering. As of December 31, 2007, approximately $2,922 of the $7,002
has already been spent, thereby leaving an additional $3,655 that
is estimated to be spent on future expenses related the SB-2
Registration Statement effective on October 22, 2007. These expenses are related
to legal, accounting and transfer agent fees. This leaves a negative ($3,305)
for general operating expenses while Bella Viaggio sells the 750,000 shares
registered under the Securities Act of 1933 in the Registration Statement that
became effective on October 22, 2007. However, as explained in Note 1 of the
December 31, 2007 financial statements, Bella Viaggio has no established source
of revenue and has suffered an operating loss in its initial periods of
operations.
Bella
Viaggio has no plans to undertake product research and development during the
first year of operations. There are also no plans or expectations to purchase or
sell any plant and or significant equipment in the first year of operations.
Management also has no intention of hiring a significant number of employees
during the first year of operations.
Employees
Other
than Bella Viaggio’s’ Director and Executive Officer who is currently donating
his time to the development of the Company, there are no employees of the
Company. Bella Viaggio has no intention to hire employees until the business has
been successfully funded.
Employment
Agreements
There are
no employment agreements.
ITEM
1A
|
RISK
FACTORS
|
Factors
Affecting Future Operating Results
This
Annual Report on Form 10-K contains forward-looking statements concerning
our future programs, products, expenses, revenue, liquidity and cash needs as
well as our plans and strategies. These forward-looking statements are based on
current expectations and we assume no obligation to update this information,
except as required by applicable laws and regulations. Numerous factors could
cause actual results to differ significantly from the results described in these
forward-looking statements, including the following risk factors.
Investing
in our securities involves a high degree of risk. The following risk factors,
issues and uncertainties should be considered when evaluating our future
prospects. In particular, please consider these risk factors when reading
"forward-looking" statements which appear throughout this report.
Forward-looking statements relate to our expectations for future events and time
periods. Generally, words such as "expect," "intend," "anticipate" and similar
expressions identify forward-looking statements. Each of these forward-looking
statements involves risks and uncertainties, and future events and circumstances
could differ significantly from those anticipated in the forward-looking
statements. Any one of the following risks could harm our operating results or
financial condition and could result in a significant decline in value of an
investment in us. Further, additional risks and uncertainties that have not yet
been identified or which we currently believe are immaterial may also harm our
operating results and financial condition.
7
PLEASE
CONSIDER THE FOLLOWING RISK FACTORS CAREFULLY PRIOR TO INVESTING IN OUR COMMON
STOCK.
RISKS
ASSOCIATED WITH BELLA VIAGGIO, INC:
We
cannot assure any investor that we will successfully address these
risks.
Bella Viaggio’s auditor has
substantial doubts as to Bella Viaggio’s ability to continue as a going
concern.
Our
auditor's report on our December 31, 2007 financial statements expresses an
opinion that substantial doubt exists as to whether we can continue as an
ongoing business. Because our officers may be unable or unwilling to loan or
advance any capital to Bella Viaggio, we believe that if we do not raise at
least $25,000 from in the next twelve months, we may be required to suspend or
cease the implementation of our business plans within 12 months.
Because
the Company has been issued an opinion by its auditors that substantial doubt
exists as to whether the company can continue as a going concern it may be more
difficult for the company to attract investors. Bella Viaggio incurred a net
loss of $37,979 for the period from inception to December 31, 2007, and we have
no revenue. Our future is dependent upon our ability to obtain financing and
upon future profitable operations from the sale of our products. We plan to seek
additional funds through private placements of our common stock. Our financial
statements do not include any adjustments relating to the recoverability and
classification of recorded assets, or the amounts of and classification of
liabilities that might be necessary in the event we cannot continue in
existence.
If we complete a financing
through the sale of additional shares of our common stock in the future, then
shareholders will experience dilution.
The most
likely source of future financing presently available to us is through the sale
of shares of our Common Stock. Any sale of common stock will result
in dilution of equity ownership to existing shareholders. This means that if we
sell shares of our common stock, more shares will be outstanding and each
existing shareholder will own a smaller percentage of the shares then
outstanding. To raise additional capital we may have to issue additional shares,
which may substantially dilute the interests of existing shareholders.
Alternatively, we may have to borrow large sums, and assume debt obligations
that require us to make substantial interest and capital payments.
Because we lack an operating
history, we face a high risk of business failure, which may result in the loss
of your investment.
Bella
Viaggio is a development stage company and has not even begun the initial stages
of product sourcing overseas. Thus, we have no way to evaluate the likelihood
that we will be able to operate the business successfully. We were incorporated
on June 6, 2007 and to date have been involved primarily in organizational
activities and market research. We have never been profitable and have never
generated any revenue. Based upon current plans, we expect to incur
operating losses in future periods. We cannot guarantee we will be successful in
generating revenue in the future or be successful in raising funds through the
sale of shares to pay for the Company's business plan and expenditures. As of
the date of this filing, we have not earned any revenue. Failure to generate
revenue will cause us to go out of business, which will result in the complete
loss of your investment.
8
Because management does not
have any technical experience in the day spa sector, our business has a high
risk of failure.
While
management has training and experience in project estimating, cost accounting,
retail store openings, personnel management and the compliance issues
surrounding public entities, management does not have technical training in spa
operations or cosmetic procedures offered to clients. As a result, we may not be
able to recognize and take advantage of opportunities in the day spa sector
without the aid of consultants. Also, with no direct training or experience, our
management may not be fully aware of the specific requirements related to
working in the industry. Management’s decisions and choices may not be well
thought out and our operations, earnings and ultimate financial success may
suffer irreparable harm as a result.
Our ability to open a new
facility will be contingent on obtaining proper building and municipal permits.
If we are unable to do so, our business will fail.
In order
to open a new spa location, construction and operating permits must be acquired
from various governmental agencies. Depending upon zoning, our proposed usage
may be unacceptable to these governing bodies. In such circumstances, we will be
forced to abandon the location and seek out another. If no suitable location can
be found, our business will fail.
If we are unable to attract
and hire experienced and licensed professionals to staff our facilities, our
business will fail.
Our
business depends greatly upon the hiring and retention of qualified licensed
professionals. Though the beauty schools have large numbers of students, seldom
are these graduates trained in the types of procedures used by day spas.
Experienced individuals are required and there can be no assurance that we will
be able to attract and retain such individuals.
Bella Viaggio’s success is
dependent on current management, who may be unable to devote sufficient time to
the development of Bella Viaggio’s business plan, which could cause the business
to fail.
Bella
Viaggio is heavily dependent on the management experience that our sole Officer
and Director, Ronald
Davis, brings to the Company. If something were to happen to him, it would
greatly delay its daily operations
until further industry contacts could be established. Furthermore, there is no
assurance that suitable people could be found to replace Mr. Davis. In that
instance, Bella Viaggio may be unable to further its business plan.
Additionally, Mr. Davis is employed outside of Bella Viaggio. Mr.
Davis has been and continues to expect to be able to commit approximately 10
hours per week of his time, to the development of Bella Viaggio’s business plan
in the next twelve months. If management is required to spend additional time
with outside employment, he may not have sufficient time to devote to Bella
Viaggio and Bella Viaggio would be unable to develop its business
plan.
Because two existing
stockholders own a majority of the outstanding common stock, future corporate
decisions will be controlled by these persons, whose interests may differ from
the interests of other stockholders, and may be adverse to those other
shareholders' interests.
Currently,
our Officer, sole Director and affiliate owns 80.0% of the outstanding shares of
the Company. If we are successful in selling all the shares in our
curremt offering, the sole Officer and Director and affiliate will own
approximately 68.93% of the outstanding shares of common stock. Accordingly,
they will have significant influence in determining the outcome of all corporate
transactions, including mergers, consolidations and the sale of all or
substantially all of our assets, and also the power to prevent or cause a change
in control. The interests of this stockholder may differ from the interests of
the other stockholders, and they may make decisions, as a stockholder, with
which the other stockholders may not agree. Such decisions may be detrimental to
Bella Viaggio’s business plan and/or operations and they may cause the business
to fail.
9
There is currently no market
for Bella Viaggio’s common stock, but if a market for our common stock does
develop, our stock price may be volatile.
There is
currently no market for Bella Viaggio’s common stock and there is no assurance
that a market will develop. If a market develops, it is anticipated that the
market price of Bella Viaggio’s common stock will be subject to wide
fluctuations in response to several factors including:
|
o
|
The
ability to complete the development of Bella Viaggio in order to provide
those products and services to the
public;
|
|
o
|
The
ability to generate revenues from
sales;
|
|
o
|
The
ability to generate brand recognition of the Bella Viaggio products and
services and acceptance by
consumers;
|
|
o
|
Increased
competition from competitors who offer competing services;
and
|
|
o
|
Bella
Viaggio’s financial condition and results of
operations.
|
Our stock is a Penny
Stock. Trading of our stock may be restricted by the SEC’s Penny
Stock regulations and the FINRA’s Sales Practices requirements, which may limit
a stockholder’s ability to buy and sell our stock.
The
Company’s common shares may be deemed to be “penny stock” as that term is
defined in Regulation Section “240.3a51 -1” of the Securities and Exchange
Commission (the “SEC”). Penny stocks are stocks: (a) with a price of less than
U.S. $5.00 per share; (b) that are not traded on a “recognized” national
exchange; (c) whose prices are not quoted on the NASDAQ automated quotation
system (NASDAQ - where listed stocks must still meet requirement (a) above); or
(d) in issuers with net tangible assets of less than U.S. $2,000,000 (if the
issuer has been in continuous operation for at least three years) or U.S.
$5,000,000 (if in continuous operation for less than three years), or with
average revenues of less than U.S. $6,000,000 for the last three years. Section
“15(g)” of the United States Securities Exchange Act of 1934, as amended, and
Regulation Section “240.15g(c)2” of the SEC require broker dealers dealing in
penny stocks to provide potential investors with a document disclosing the risks
of penny stocks and to obtain a manually signed and dated written receipt of the
document before effecting any transaction in a penny stock for the investor’s
account. Potential investors in the Company’s common shares are urged to obtain
and read such disclosure carefully before purchasing any common shares that are
deemed to be “penny stock”. Moreover, Regulation Section “240.15g -9” of the SEC
requires broker dealers in penny stocks to approve the account of any investor
for transactions in such stocks before selling any penny stock to that investor.
This procedure requires the broker dealer to: (a) obtain from the investor
information concerning his or her financial situation, investment experience and
investment objectives; (b) reasonably determine, based on that information, that
transactions in penny stocks are suitable for the investor and that the investor
has sufficient knowledge and experience as to be reasonably capable of
evaluating the risks of penny stock transactions; (c) provide the investor with
a written statement setting forth the basis on which the broker dealer made the
determination in (ii) above; and (d) receive a signed and dated copy of such
statement from the investor confirming that it accurately reflects the
investor’s financial situation, investment experience and investment objectives.
Compliance with these requirements may make it more difficult for investors in
the Company’s common shares to resell their common shares to third parties or to
otherwise dispose of them.
Stockholders
should be aware that, according to Securities and Exchange Commission
Release No. 34-29093, dated April 17, 1991, the market for penny stocks has
suffered in recent years from patterns of fraud and abuse. Such patterns
include:
(i)
control of the market for the security by one or a few broker-dealers that are
often related to the promoter or issuer
(ii)
manipulation of prices through prearranged matching of purchases and sales and
false and misleading press releases
(iii)
boiler room practices involving high-pressure sales tactics and unrealistic
price projections by inexperienced sales persons
(iv)
excessive and undisclosed bid-ask differential and markups by selling
broker-dealers
(v) the
wholesale dumping of the same securities by promoters and broker-dealers after
prices have been manipulated to a desired level, along with the resulting
inevitable collapse of those prices and with consequent investor
losses
Our
management is aware of the abuses that have occurred historically in the penny
stock market. Although we do not expect to be in a position to dictate the
behavior of the market or of broker-dealers who participate in the market,
management will strive within the confines of practical limitations to prevent
the described patterns from being established with respect to our
securities.
10
While Bella Viaggio expects
to apply for listing on the OTC Bulletin Board (OTC BB), we may not be approved,
and even if approved, we may not be approved for trading on the OTC BB;
therefore shareholders may not have a market to sell their shares, either in the
near term or in the long term, or both.
We can
provide no assurance to investors that our common stock will be traded on any
exchange or electronic quotation service. While we expect to apply to the OTC
Bulletin Board, we may not be approved to trade on the OTCBB, and we may not
meet the requirements for listing on the OTCBB. If we do not meet the
requirements of the OTCBB, our stock may then be traded on the "Pink Sheets,"
and the market for resale of our shares would decrease dramatically, if not be
eliminated.
Sales of our stock under
Rule 144 could reduce the market price of our shares.
All of
the 2,200,000 shares of our common stock held by affiliates are restricted
securities under Rule 144 of the Securities Act of 1933. None of our shares held
by affiliates are currently eligible for resale until 90 days after the
effective date of our current registration statement. In general, persons
holding restricted securities, including affiliates, must hold their shares for
a period of not less than six months, may not sell more than one percent of the
total issued and outstanding shares in any 90 day period and must resell the
shares in an unsolicited brokerage transaction at the market price. These
restrictions do not apply to re-sales of shares under Rule 144(k). The
availability for sale of substantial quantities of common stock under Rule 144
could reduce prevailing market prices of our securities.
Because we do not have an
audit committee, shareholders will have to rely on the sole Director who is not
independent, to perform these functions.
We do not
have an audit or compensation committee comprised of independent directors.
These functions are performed by the board of directors as a whole. The sole
member of the Board of Directors is not an independent director. Thus, there is
a potential conflict in that the sole board member is also engaged in management
and participates in decisions concerning management compensation and audit
issues that may affect management performance.
Bella Viaggio plans to
purchase products overseas, and is therefore subject to risks related to
currency fluctuations and regulation that may adversely affect the
Company.
A
significant aspect of the company's strategy is to purchase its products
overseas, mostly in China. There are
certain risks inherent in doing business internationally, such as unexpected
changes in regulatory requirements, export restrictions, trade barriers,
difficulties in controlling product supply from foreign factories, longer than
anticipated delivery cycles, fluctuations in currency exchange rates and overall
political instability. There can be no assurance that one or more of such
factors will not have a material adverse effect on the company's potential
future operations and, consequently, on the company's business, operating
results and financial condition.
The
Company may purchase its products and services in currencies other than the
United States dollar, which would make the management of currency fluctuations
difficult and expose the company to risks in this regard. The Company's results
of operations are subject to fluctuations in the value of various currencies
against the United States dollar. Although management will monitor the Company's
exposure to currency fluctuations, there can be no assurance that exchange rate
fluctuations will not have a material adverse effect on the Company's results of
operations or financial condition. Furthermore, as a corporation based in the
United States, Bella Viaggio may face difficulties in obtaining and/or enforcing
local judgments it may obtain overseas, particularly in China.
The Company’s inability to
secure leases and facilities on terms consistent with our operating model will
cause the business to fail.
Besides
payroll, the cost of real estate leases is the largest cost associated with a
contemporary day spa. As of the date of this filing, we have not entered into a
formal lease agreement for a specific spa location.
11
Even if
we were able to reach an agreement, we may not be able to obtain the financing
necessary to complete the project. If we are unable to obtain a suitable
location or to develop an economically viable project, our business will
fail.
Bella
Viaggio has limited financial resources at present and proceeds from any
offering may not be used to fully develop its business.
Bella
Viaggio has limited financial resources as of December 31, 2007 $353 of cash on
hand. If it is unable to develop its business plan, it may be required to divert
certain proceeds from the sale of Bella Viaggio’s stock to general
administrative functions. If Bella Viaggio is required to divert some or all of
proceeds from the sale of stock to areas that do not advance the business plan,
it could adversely affect its ability to continue by restricting the Company's
ability to become listed on the OTCBB; advertise and promote the Company and its
products; travel to develop new marketing, business and customer relationships
and retain and/or compensate professional advisors.
Bella Viaggio has no
customers to date, and may not develop sufficient customers to stay in
business.
Bella
Viaggio has not sold any products or provided any services, and may be unable to
do so in the future. In addition, if Bella Viaggio is unable to develop
sufficient customers for its products, it will not generate enough revenue to
sustain its business, and may have to adjust its business plan, or it may
fail.
Bella Viaggio may be unable
to complete its website, which is necessary to promote and market its
products.
Bella
Viaggio does not currently have a website as such the Company is not yet
operational. Bella Viaggio intends to use the website as a promotional and
marketing tool for its customers to use. Bella Viaggio has allocated from $3,000
up to $15,000 to develop the website in the next twelve months if it is able to
raise capital through this filing. Bella Viaggio intends to use the website as
an "on-line catalogue" for its customers to be able to view the entire line of
products and services. In addition, the website will be used as a tool for
clients to use to schedule appointments. If this website is not available, Bella
Viaggio may not be able to adequately market its products and services to
potential customers.
Bella Viaggio will rely upon
consultants for web-development, and the consultant may not complete the work
within the set framework and on time.
Bella
Viaggio is also heavily dependent on the web consultant to develop the website
in a timely manner and within budget. If the consultant does not fulfill his
duties, Bella Viaggio may not be able to find another consultant with specific
expertise to develop its website.
While we expect to apply for
listing on the OTC Bulletin Board (OTCBB), we may not be approved,for trading on
the OTC BB; therefore, shareholders may not have a market to sell their shares,
either in the near term or in the long term or both.
We can
provide no assurance to investors that our common stock will be traded on any
exchange or electronic quotation service. While we expect to apply to the OTC
Bulletin Board, we may not be approved to trade on the OTCBB, and we may not
meet the requirements for listing on the OTCBB. If we do not meet the
requirements of the OTCBB, our stock may then be traded on the "Pink Sheets,"
and the market for resale of our shares would decrease dramatically, if not be
eliminated.
12
If we do not receive
additional financing, our business will fail.
We have
determined that our current operating funds are not sufficient to complete our
intended business objectives. As of December 31, 2007, we had cash on
hand in the amount of $353. The net proceeds of our current offering of the
shares are estimated at $75,000 and are expected to be used for expenses related
to our initial public offering. We will have to allocate additional capital for
development costs of our future operating units. Our current cash position will
not cover these costs. We will need to raise additional capital in order to
cover the costs of our business plan implementation. We do not currently have
any arrangements for financing and may not be able to find such financing that
is required. We currently do not have any operations and we do not have any
income.
The most
likely options for future funds that will be available to us are through debt
financing and through the sale of equity capital. We will only be able to secure
debt financing for location build out if we are able to prove that the proposed
location is economically viable and adequate collateral can be pledged to the
lender to cover the amount of the loan. We do not have any arrangements in place
for debt financing or the sale of our securities.
These
risk factors, individually or occurring together, would likely have a
substantial negative effect on Bella Viaggio’s business and would likely cause
it to fail.
FORWARD
LOOKING STATEMENTS
This
filing contains forward-looking statements that involve risks and uncertainties.
Bella Viaggio uses words such as anticipate, believe, plan, expect, future,
intend and similar expressions to identify such forward-looking statements. You
should not place too much reliance on these forward-looking statements. Actual
results are most likely to differ materially from those anticipated in these
forward-looking statements for many reasons, including the risks faced as
described in this Risk Factors section and elsewhere in this
filing.
Ronald
Davis is currently allowing the company the use office space at no cost to the
Company. The Company’s mailing address is located at 665 Ashford
Place, Brentwood, California 94513. The telephone number is (925)
420-6315.
Bella
Viaggio does not own any real property.
Bella
Viaggio does not have any investments or interests in any real
estate.
ITEM
3. LEGAL PROCEEDINGS.
Bella
Viaggio, Inc. is not currently a party to any legal proceedings. Bella Viaggio'
agent for service of process in Nevada is: Val-U-Corp Services, Inc., 1802 North
Carson Street, Carson City, Nevada 89701. Their telephone number is (775)
887-8853.
ITEM
4.
|
SUBMISSION
OF MATTERS TO A VOTE OF SECURITY
HOLDERS.
|
None.
13
As of
date of this 10K the Company has 2,220,000 common shares issued and
outstanding. 1,033,000 of these shares are held by the sole officer
and director, 1,000,000 shares are held by an affiliate, 66,667 shares are held
by a non-affiliate and 100,000 shares are held by Jameson Capital,
LLC. All of these shares are Restricted under Rule
144. There is currently no market for Bella Viaggio’s common
stock. The Company plans seek quotation of its common stock on the
OTC bulletin Board for its Common Stock, as such; investors in our common stock
would experience difficulty in selling their shares.
Please
see, “RISK FACTORS”
contained herein.
Sales of Unregistered
Securities. We have sold securities within the
past three years without registering the securities under the Securities Act of
1933 on four separate occasions.
On June
6, 2007 Bella Viaggio issued 1,033,333 shares of common stock for total
consideration of $1,250 to Ronald A. Davis, current Chief Executive Officer and
director of the Company. The Company believes that this issuance was exempt from
registration pursuant to Section 4(2) of the Securities Act of 1933, as amended,
as a transaction by an issuer not involving any public offering.
On June
6, 2007 Bella Viaggio issued 100,000 shares of common stock to Jameson Capital,
LLC for $1,000 in services rendered to it. The Company believes that this
issuance was exempt from registration pursuant to Section 4(2) of the Securities
Act of 1933, as amended, as a transaction by an issuer not involving any public
offering.
On June
6, 2007 Bella Viaggio issued 1,000,000 shares of common stock for total
consideration of $1,250 to Ronald G. Brigham, founder of the Company. The
Company believes that this issuance was exempt from registration pursuant to
Section 4(2) of the Securities Act of 1933, as amended, as a transaction by an
issuer not involving any public offering.
On June
6, 2007 Bella Viaggio issued 66,667 shares of common stock for total
consideration of $1,000 to Kenneth Warneke. The Company believes that this
issuance was exempt from registration pursuant to Section 4(2) of the Securities
Act of 1933, as amended, as a transaction by an issuer not involving any public
offering..
Sales of registered
Securities. On October 22, 2007 the Company’s registration
statement filed on Form SB-2 was deemed effective. The Company
registered 750,000 common shares to be sold to the public at a price of $0.10
per share. As of December 31, 2007, 20,000 shares have been sold to one
shareholder through this registration statement. Through the date of
this filing an addition 340,500 shares were sold at $0.10 per
share.
Issuer Purchases of Equity
Securities. None during the Fiscal Year
2007.
Dividends. We
did not declare or pay dividends during the Fiscal Year 2007 and do not
anticipate declaring or paying dividends in the near future.
Summary of Financial
Data
As
of December 31, 2007
|
||||
Revenues
|
$ | 0 | ||
Operating
Expenses
|
$ | 37,797 | ||
Earnings
(Loss)
|
$ | (37,797 | ) | |
Total
Assets
|
$ | 353 | ||
Working
Capital
|
$ | (2,797 | ) | |
Shareholder’s
Equity
|
$ | (2,797 | ) |
14
The
following discussion is intended to assist in the understanding and assessment
of significant changes and trends related to the results of operations and
financial condition of Bella Viaggio, Inc. This discussion and analysis should
be read in conjunction with our consolidated financial statements and notes
thereto included elsewhere in this Annual Report on Form 10-K for the
fiscal year ended December 31, 2007.
Cautionary
Statement
This
notice is intended to take advantage of the "safe harbor" provided by the
Private Securities Litigation Reform Act of 1995 with respect to forward-looking
statements. Except for the historical information contained herein, the matters
discussed should be considered forward-looking statements and readers are
cautioned not to place undue reliance on those statements. The forward-looking
statements in this discussion are made based on information available as of the
date hereof and are subject to a number of risks and uncertainties that could
cause the Company's actual results and financial position to differ materially
from those expressed or implied in the forward-looking statements and to be
below the expectations of public market analysts and investors. These risks and
uncertainties include, but are not limited to, those discussed in
"Item 1A.—Risk Factors" under the heading "Factors Affecting Future
Operating Results". The Company undertakes no obligation to publicly release the
results of any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events, except as required by applicable laws and
regulations.
Critical
Accounting Policies
The
preparation of our financial statements and notes thereto requires management to
make estimates and assumptions that affect the amounts and disclosures reported
within those financial statements. On an ongoing basis, management evaluates its
estimates, including those related to revenue recognition, contingencies,
litigation and income taxes. Management bases its estimates and judgments on
historical experiences and on various other factors believed to be reasonable
under the circumstances. Actual results under circumstances and conditions
different than those assumed could result in differences from the estimated
amounts in the financial statements. There have been no material changes to
these policies during fiscal 2007.
Executive
Overview
Fiscal
2007 the focus of the Company was primarily on preparing and filing the
registration statement on Form SB-2 in order to register 750,000 common shares
to be sold as a direct offering to the public at a price of $0.10 per share to
fund the anticipated development activities described herein.
15
Shareholder
Transaction
During
the Fiscal year 2007, 1,033,333 shares of our Common Stock was purchased by our
Chief Executive Officer/Director, Ronald A. Davis, 1,000,000 shares of our
Common Stock was purchased by Ronald G. Brigham. 66,667 shares of our Common
Stock was purchased by Kenneth Warneke and Jameson Capital, LLC received 100,000
shares in lieu of services rendered in June 2007.
|
·
|
The
size of the Company's Board of Directors was determined to be one;
and
|
|
·
|
Mr.
Davis was elected as the sole member of the Board of
Directors.
|
Fiscal
2007
Revenue. The
Company has not generated any revenues. As of the December 31, 2007
the only proceeds received by the Company have been $3,500 through the sale of
its common stock to its sole director and officer, affiliates and
non-affiliates. In addition, after the effectiveness of the SB-2 Registration
Statement on October 22, 2007, one shareholder purchased 20,000 shares of the
Company’s shares for $2,000.
Liquidity
and Capital Resources
We will
require significant amounts of working capital to begin the development process
described herein and to pay expenses relating to maintaining the status of a
reporting company including legal, accounting and filing fees. We
currently have $353 of cash available. We must raise additional
proceeds in order to survive as a going concern within the next twelve
months. If we are unable to accomplish raising adequate funds then
any it would be likely that any investment made into the Company would be lost
in its entirety.
Off-Balance
Sheet Arrangements
None.
Bella
Viaggio currently has one contractual obligation with Delos Stack Transfer for
the purpose of acting as stock transfer agent for the Company.
ITEM
7A.
|
QUANTITATIVE
AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK.
|
We
currently do not have a market for our common stock. We do not
currently hold any market risk sensitive instruments entered into for hedging
transaction risks related to foreign currencies. In addition, we have not
entered into any transactions with derivative financial instruments for trading
purposes.
Our
financial statements appear beginning on page F-1, immediatly following the
signature page of this report.
16
ITEM
9.
|
CHANGES
IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE.
|
None.
We
carried out an evaluation, under the supervision and with the participation of
management, including the Chief Executive Officer, Chief Financial Officer,
Chief Accounting Officer and Director of the effectiveness of the design and
operation of our "disclosure controls and procedures" (as defined under
Rules 13a - 15(e) and 15d -15(e) under the Securities Exchange
Act of 1934 as amended). Our
registration statement filed on Form SB-2 became effective on October 22, 2007;
as such, we are subject to the requirements under the Securities Exchange Act of
1934. This annual report does not include a management report or an attestation
report of our registered public accounting firm regarding internal control over
financial reporting pursuant to temporary rules of the Securities and Exchange
Commission that do not require us to provide the management's report or
attestation report in this annual report.
As
required by Rule 13a-15 under the Securities Exchange Act of 1934, as of
December 31, 2007, the end of the period covered by this annual report, our
management concluded its evaluation of the effectiveness of the design and
operation of our disclosure controls and procedures. Disclosure controls and
procedures are controls and procedures designed to reasonably assure that
information required to be disclosed in our reports filed under the Securities
Exchange Act of 1934, such as this annual report, is recorded, processed,
summarized and reported within the time periods prescribed by SEC rules and
regulations, and to reasonably assure that such information is accumulated and
communicated to our management, including our President, to allow timely
decisions regarding required disclosure.
Our
management, including our Chief Executive Officer, does not expect that our
disclosure controls and procedures will prevent all error and all fraud. A
control system, no matter how well designed and operated, can provide only
reasonable, not absolute, assurance that the control system's objectives will be
met. Further, the design of a control system must reflect the fact
that there are resource constraints, and the benefits of controls must be
considered relative to their costs. Because of the inherent
limitations in all control systems, no evaluation of controls can provide
absolute assurance that all control issues and instances of fraud, if any, have
been detected. These inherent limitations include the realities that judgments
in decision-making can be faulty, and that breakdowns can occur because of
simple error or mistake. The design of any system of controls is
based in part upon certain assumptions about the likelihood of future events,
and there can be no assurance that any design will succeed in achieving its
stated goals under all potential future conditions.
As of the
evaluation date, our Chief Executive Officer concluded that we maintain
disclosure controls and procedures that are effective in providing reasonable
assurance that information required to be disclosed in our reports under the
Securities Exchange Act of 1934 is recorded, processed, summarized and reported
within the time periods prescribed by SEC rules and regulations, and that such
information is accumulated and communicated to our management, including the
President, to allow timely decisions regarding required disclosure.
Based on this
evaluation, the Chief Executive Officer and Chief Financial Officer concluded
that, as of December 31, 2007 (the end of the period covered by this
report) the Company’s internal control over financial reporting is materially
weak due to the lack of segregation of duties. This is based
upon the fact that there is currently only one Officer and Director of the
Company disclosure controls and procedures are effective in timely alerting them
to material information required to be included in this report. If
and when the Company begins to grow and develop its business plan the Company
plans to add additional independence to its accounting methods and procedures,
although at this time management has no specific plan regarding this
matter.
17
None.
PART
III
Bella
Viaggio’s executive officers and directors and their respective ages as of July
31, 2007 is as follows:
Directors:
|
Name of
Director
|
Age
|
|
Ronald
A. Davis
|
64
|
Executive
Officers:
|
Name of
Officer
|
Age
|
Office
|
|
Ronald
A. Davis
|
64
|
President,
Chief Financial Officer, Secretary and
Treasurer
|
The term
of office for each director is one year, or until the next annual meeting of the
shareholders.
Biographical
Information
Set forth
below is a brief description of the background and business experience of our
executive officer and director for the past five years
Ronald A. Davis,
President, Member of the Board of Director , age 64.
Ronald A.
Davis joined the Bella Viaggio on June 6, 2007 and is currently the President,
Secretary, Treasurer and Director. Mr. Davis is the President of St. Vincent
Press, Inc. St. Vincent Press is a short run press the intends to publish
books whose subject matter deals with primarily financial tax related
issues.
Prior to
his current positions, Mr. Davis was employed by Caffe Diva Group, Ltd., a US
based public company engaged in the roasting and retail sale of gourmet coffee
through a 46 store chain of espresso drive-thru.
Mr. Davis
commenced his career at Goldman Sachs & Co. in 1964 as an office boy.
Following the completion of graduate school at the University of Southern
California and military service, Mr. Davis returned to Goldman Sachs where he
worked until joining Dean Witter & Co. (now Morgan Stanley). Areas of work
responsibility included syndication and institutional sales. In 1981, Mr. Davis
commenced advising high net worth individuals and their investments. In 1994, he
was asked to take over the stewardship of Caffe Diva of which he was the CEO
until September 2000. Mr. Davis received his B.S. Business Administration from
the University of Southern California. In 1967, he also received a Masters of
Business Administration from the University of Southern
California.
18
Mr. Davis
has written two books, The
Financial Impact on Conglomerates of Vertical and Horizontal
Diversification and Managing
Wealth: Improving Investment Returns In An Offshore Environment. In
addition, Mr. Davis wrote an article published in Venture Magazine titled, Small Company Capital Formation
Strategies. A new book is in the works, How the
Poor Get Rich: Low Risk High Return Investing which should be available
in the winter of 2007-2008. Mr. Davis is a past Adjunct Professor in the
Graduate School of Business, Portland State University, Portland, Oregon where
he taught courses on capital formation and new venture creation.
Mr. Davis
currently splits his time approximately equally between St. Vincent Press and
Bella Viaggio. This represents a commitment of about 10 hours per week for each
company; a total of 20 hours per week.
Bella
Viaggio’s Officer and sole Director has not been involved, during the past five
years, in any bankruptcy, conviction or criminal proceedings; has not been
subject to any order, judgment, or decree, not subsequently reversed or
suspended or vacated, of any court of competent jurisdiction, permanently or
temporarily enjoining, barring, suspending or otherwise limiting his involvement
in any type of business, securities or banking activities; and has not been
found by a court of competent jurisdiction, the Commission or the Commodity
Futures trading Commission to have violated a federal or state securities or
commodities law.
ITEM
11.
|
EXECUTIVE
COMPENSATION.
|
Summary Compensation
Table
Name
and principal position
|
Fiscal
Year
|
Salary
|
Bonus
|
Other
annual compensation
|
Restricted
Stock award(s)
|
Securities
underlying options/ SARs
|
LTIP
payouts
|
All
other compensation
|
||||||||
Ronald
A. Davis
Director,
President
|
2007
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
There has
been no cash payment paid to the executive officer for services rendered in all
capacities to us for the period ended December 31, 2007. There has been no
compensation awarded to, earned by, or paid to the executive officer by any
person for services rendered in all capacities to us for the fiscal period ended
December 31, 2007. No compensation is anticipated within the next six
months to any officer or director of the Company.
Stock Option
Grants
Bella
Viaggio did not grant any stock options to the executive officer during the most
recent fiscal period ended December 31, 2007. Bella Viaggio has also
not granted any stock options to the executive officer since incorporation, June
6, 2007.
The
following table provides the names and addresses of each person known to Bella
Viaggio to own more than 5% of the outstanding common stock as of December 31,
2007, and by the officers and directors, individually and as a group. Except as
otherwise indicated, all shares are owned directly.
Title of class
|
Name
and address
of beneficial owner
|
Amount
of
beneficial ownership
|
Percent
of class
|
|||
Common
Stock
|
Ronald
A. Davis
665
Ashford Place
Brentwood,
California 94513
|
1,033,333
shares
|
46.55%
|
|||
|
||||||
Common
Stock
|
Ronald
G. Brigham
665
Ashford Place
Brentwood,
California 94513
|
1,000,000
shares
|
45.05%
|
19
The
percent of class is based on 2,220,000 shares of common stock issued and
outstanding as of December 31, 2007
Kenneth
Warneke purchased 66,667 restricted shares of common stock for
$1,000.
Jameson
Capital, LLC was issued 100,000 common shares in lieu of consulting services
relating to the preparation of documents relating to our offering, which
represents 5% of the current outstanding common stock.
Joshua G.
Sisk purchased 20,000 of common stock that were registered on Form SB-2 and
declared effective on October 22, 2007.
During
Fiscal Year 2007, there were no material transactions between the Company and
any Officer, Director or related party other than the Option to Purchase the
Claim by and between Ronald A. Davis and the Company described herein, none of
the following parties has, since the date of incorporation, had any material
interest, direct or indirect, in any transaction with us or in any presently
proposed transaction that has or will materially affect us:
|
·
|
The
sole Officer and Director;
|
|
·
|
Any
person proposed as a nominee for election as a
director;
|
|
·
|
Any
person who beneficially owns, directly or indirectly, shares carrying more
than 5% of the voting rights attached to the outstanding shares of common
stock;
|
|
·
|
Any
relative or spouse of any of the foregoing persons who have the same house
as such person.
|
Bella
Viaggio issued 100,000 restricted shares of common stock to Jameson Capital, LLC
for $1,000 of services. Value was determined as an arms length
transaction between non-related parties.
Any
future transactions between us and our Officers, Directors, and Affiliates will
be on terms no less favorable to us than can be obtained from unaffiliated third
parties. Such transactions with such persons will be subject to approval of our
Board of Directors.
The
following is a summary of the fees billed to us by Kyle L Tingle, CPA, LLC for
professional services rendered for the fiscal years ended December 31, 2007 and
2006, respectively:
Fiscal
year ended December 31, 2007
|
||||
Audit
Fees
|
$ | 4,700 | ||
Audit
Related Fees
|
$ | - | ||
Tax
Fees
|
$ | - | ||
All
Other Fees
|
$ | - |
PART
IV
The
following documents have been filed as a part of this Annual Report on
Form 10-K.
1.
|
Financial
Statements
|
Page
|
|
Report
of Independent Registered Public Accounting Firm
|
F-2
|
Balance
Sheets
|
F-3
|
Statements
of Operations
|
F-4
|
Statements
of Stockholders' Equity
|
F-5
|
Statements
of Cash Flows
|
F-6
|
Notes
to Financial Statements
|
F-7
|
20
2.
|
Financial
Statement Schedules.
|
|
All
schedules are omitted because they are not applicable or not required or
because the required information is included in the Consolidated Financial
Statements or the Notes thereto.
|
Exhibits.
The
following exhibits are filed as part of, or incorporated by reference into, this
Annual Report:
EXHIBIT
NUMBER
|
DESCRIPTION
|
3.1
|
Articles
of Incorporation are incorporated herein by reference to Form SB-2, filed
on October 19, 2007.
|
3.2
|
By-Laws
Incorporation are incorporated herein by reference to Form SB-2, filed on
October 19, 2007.
|
23.1
|
Consent
of Accountant
|
31.1
|
8650
SECTION 302 CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL
OFFICER
|
32.1
|
4700
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT
TO SECTION
|
SIGNATURES
Pursuant
to the requirements of Section 13 or 15(d) of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.
BELLA
VIAGGIO REOURCES, INC.
|
||
By:
|
/s/ RONALD
A. DAVIS
|
|
Ronald
A. Davis
|
||
President
|
||
Chief
Executive Officer
|
||
Chief
Financial Officer
|
||
Chief
Accounting Officer
|
||
Secretary,
Treasurer and Director
|
||
Date:
April 15, 2008
|
21
BELLA VIAGGIO,
INC.
(An
Development
Stage Enterprise)FINANCIAL
STATEMENTS
DECEMBER 31, 2007
REPORT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM
|
F-2
|
|
|
BALANCE
SHEET
|
F-3
|
|
|
STATEMENT OF
OPERATIONS
|
F-4
|
|
|
STATEMENT OF STOCKHOLDERS’
EQUITY
|
F-5
|
|
|
STATEMENT OF CASH
FLOWS
|
F-6
|
|
|
NOTES TO FINANCIAL
STATEMENTS
|
F-7
|
F-1
Report
of Independent
Registered Public Accounting Firm
To the
Board of Directors
Bella
Viaggio, Inc.
Las
Vegas, Nevada
We have
audited the accompanying balance sheets of Bella Viaggio, Inc. (A Development
Stage Enterprise) as of December 31, 2007 the related statements of operations,
stockholder’s deficit, and cash flows for the period June 6, 2007 (inception)
through December 31, 2007. These financial statements are the
responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our
audit.
We
conducted our audit in accordance with the standards of the Public Company
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. The Company is not required to
have, nor were we engaged to perform, an audit of its internal control over
financial reporting. Our audit included consideration of internal control over
financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an
opinion on the effectiveness of the Company's internal control over financial
reporting. Accordingly, we express no such
opinion. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting
principles used and significant estimates made by management,
as well as evaluating the overall financial statement presentation. We believe
that our audit provides a reasonable basis for our opinion.
In our
opinion, the financial statements referred to above present fairly, in all
material respects, the financial position of Bella Viaggio, Inc. (A Development
Stage Enterprise) as of December 31, 2007 and the results of its operations and
cash flows for period June 6, 2007 (inception) through December 31, 2007, in
conformity with U.S. generally accepted accounting principles.
The
accompanying financial statements have been prepared assuming that the Company
will continue as a going concern. As discussed in Note 1 to the financial
statements, the Company has limited operations and has no established source of
revenue. This raises substantial doubt about its ability to continue
as a going concern. Management’s plan in regard to these matters is also
described in Note 1. The financial statements do not include any
adjustments that might result from the outcome of this uncertainty.
Kyle L.
Tingle, CPA, LLC
March 25,
2008
Las
Vegas, Nevada
F-2
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
BALANCE
SHEET
December
31,
|
||||
2007
|
||||
ASSETS
|
||||
CURRENT
ASSETS
|
$ | 353 | ||
Total
current assets
|
$ | 353 | ||
Total
assets
|
$ | 353 | ||
LIABILITIES
AND STOCKHOLDERS’ DEFICIT
|
||||
CURRENT
LIABILITIES
|
||||
Accounts
payable
|
$ | 50 | ||
Officer
advances
|
3,100 | |||
Total
current liabilities
|
$ | 3,150 | ||
STOCKHOLDERS’
DEFICIT
|
||||
Preferred
stock: $.001 par value;
authorized
5,000,000 shares; none issued or outstanding at December 31,
2007
|
0 | |||
Common
stock: $.001 par value;
authorized
70,000,000 shares; 2,220,000 issued and outstanding at December
31, 2007
|
2,220 | |||
Additional
paid-in capital
|
32,780 | |||
Accumulated
deficit during development stage
|
(37,797 | ) | ||
Total
stockholders’ deficit
|
$ | (2,797 | ) | |
Total
liabilities and stockholders’ deficit
|
$ | 353 |
See
Accompanying Notes to Financial Statements.
F-3
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
STATEMENT OF
OPERATIONS
June
6, 2007 (inception) to
December 31, 2007
|
||||
Revenues
|
$ | 0 | ||
Cost
of revenue
|
0 | |||
Gross
profit
|
$ | 0 | ||
General,
selling and administrative expenses
|
37,797 | |||
Operating
loss
|
$ | (37,797 | ) | |
Nonoperating
income (expense)
|
0 | |||
Net
loss
|
$ | (37,797 | ) | |
Net
loss per share, basic and diluted
|
$ | (0.00 | ) | |
Average
number of shares of common stock outstanding
|
2,204,242 |
See
Accompanying Notes to Financial Statements.
F-4
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
STATEMENT
OF STOCKHOLDERS’ DEFICIT
Common Stock
|
Additional
Paid-In
|
Common
Stock
|
Accumulated
Deficit
During
Development
|
|||||||||||||||||||||
Shares
|
Amount
|
Capital
|
Subscribed
|
Stage
|
Total
|
|||||||||||||||||||
June
6, 2007, issue common stock subscribed
|
0 | $ | 0 | $ | 0 | $ | 33,000 | $ | 0 | $ | 33,000 | |||||||||||||
Issuance
of common stock for cash and services
|
2,200,000 | 2,200 | 30,800 | (33,000 | ) | 0 | ||||||||||||||||||
Sale
of common stock for cash
|
20,000 | 20 | 1,980 | 2,000 | ||||||||||||||||||||
Net
loss, December 31, 2007
|
(37,797 | ) | (37,797 | ) | ||||||||||||||||||||
Balance,
December 31, 2007
|
2,220,000 | $ | 2,220 | $ | 32,780 | $ | 0 | $ | (37,797 | ) | $ | (2,797 | ) |
See
Accompanying Notes to Financial Statements.
F-5
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
STATEMENT
OF CASH FLOWS
June
6, 2007 (inception) to
December 31, 2007
|
||||
Cash
Flows From Operating Activities
|
||||
Net
loss
|
$ | (37,797 | ) | |
Adjustments
to reconcile net loss to cash used in operating
activities:
|
||||
Stock
based expenses
|
29,500 | |||
Changes
in assets and liabilities
|
||||
Accounts
payable
|
50 | |||
Net
cash used in operating activities
|
$ | (8,247 | ) | |
Cash
Flows From Investing Activities
|
$ | 0 | ||
Cash
Flows From Financing Activities
|
||||
Officer
Advances
|
$ | 3,100 | ||
Sale
of common stock for cash
|
5,500 | |||
Net
cash provided by financing activities
|
$ | 8,600 | ||
Net
increase in cash
|
$ | 353 | ||
Cash,
beginning of period
|
$ | 0 | ||
Cash,
end of period
|
$ | 353 | ||
Supplemental
Information and Non-monetary Transactions:
|
||||
Interest
paid
|
$ | 0 | ||
Taxes
paid
|
$ | 0 | ||
Stock
subscribed for legal and consulting services
|
$ | 29,500 |
See
Accompanying Notes to Financial Statements.
F-6
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
NOTES
TO FINANCIAL STATEMENTS
Note
1.
|
Nature
of Business and Significant Accounting
Policies
|
Nature of
business:
Bella
Viaggio, Inc. (“Company”) was organized June 6, 2007 under the laws of the State
of Nevada for the purpose of owning and operating a chain of day spas and
salons. The Company currently has no operations or realized revenues
from its planned principle business purpose and, in accordance with Statement of
Financial Accounting Standard (SFAS) No. 7, “Accounting and Reporting by
Development Stage Enterprises,” is considered a Development Stage
Enterprise.
A summary of the Company’s
significant accounting policies is as follows:
Estimates
The
preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting
period. Actual results could differ from those
estimates.
Cash
For the
Statements of Cash Flows, all highly liquid investments with maturity of three
months or less are considered to be cash equivalents. There were no
cash equivalents as of December 31, 2007.
Income
taxes
Income taxes are provided for using the
liability method of accounting in accordance with SFAS No. 109 “Accounting for
Income Taxes,” and
clarified by FIN 48, “Accounting for Uncertainty in
Income Taxes—an interpretation of FASB Statement No. 109.” A deferred tax asset or liability is
recorded for all temporary differences between financial and tax
reporting. Temporary differences are the differences between the
reported amounts of assets and liabilities and their tax
basis. Deferred tax assets are reduced by a valuation allowance when,
in the opinion of management, it is more likely than not that some portion or
all of the deferred tax assets will not be realized. Deferred tax
assets and liabilities are adjusted for the effect of changes in tax laws and
rates on the date of enactment.
Share Based
Expenses
In
December 2004, the Financial Accounting Standards Board (“FASB”) issued
SFAS No. 123R “Share
Based Payment.” This statement is a revision to SFAS 123 and
supersedes Accounting Principles Board (APB) Opinion No. 25, “Accounting for Stock Issued to
Employees,” and amends FASB Statement No. 95, “Statement of Cash Flows.”
This statement requires a public entity to expense the cost of employee services
received in exchange for an award of equity instruments. This statement also
provides guidance on valuing and expensing these awards, as well as disclosure
requirements of these equity arrangements. The Company adopted SFAS
No. 123R upon creation of the company and expenses share based costs in the
period incurred.
F-7
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
NOTES
TO FINANCIAL STATEMENTS
Note
1.
|
Nature
of Business and Significant Accounting Policies
(continued)
|
Going
concern
The
Company’s financial statements are prepared in accordance with generally
accepted accounting principles applicable to a going concern. This
contemplates the realization of assets and the liquidation of liabilities in the
normal course of business. Currently, the Company does not have cash
nor material assets, nor does it have operations or a source of revenue
sufficient to cover its operation costs and allow it to continue as a going
concern. The Company will be dependent upon the raising of additional
capital through placement of our common stock in order to implement its business
plan, or merge with an operating company. There can be no assurance
that the Company will be successful in either situation in order to continue as
a going concern. The officers and directors have committed to
advancing certain operating costs of the Company.
Recent Accounting
Pronouncements
In
September 2006, the FASB issued SFAS No. 157, "Fair Value Measurements" (SFAS
157). SFAS 157 provides guidance for using fair value to measure assets and
liabilities. SFAS 157 addresses the requests from investors for expanded
disclosure about the extent to which companies measure assets and liabilities at
fair value, the information used to measure fair value and the effect of fair
value measurements on earnings. SFAS 157 applies whenever other standards
require (or permit) assets or liabilities to be measured at fair value, and does
not expand the use of fair value in any new circumstances. SFAS 157 is effective
for financial statements issued for fiscal years beginning after November 15,
2007 and will be adopted by the Company in the first quarter of fiscal year
2009. We do not expect that the adoption of SFAS 157 will have a
material impact on our financial condition or results of
operations.
In
September 2006, the FASB issued SFAS No. 158, “Employers’ Accounting for
Defined Benefit Pension and Other Postretirement Plans” (“SFAS No. 158”).
SFAS No. 158 requires companies to recognize in their statement of
financial position an asset for a plan’s overfunded status or a liability for a
plan’s underfunded status and to measure a plan’s assets and its obligations
that determine its funded status as of the end of the company’s fiscal year.
Additionally, SFAS No. 158 requires companies to recognize changes in the
funded status of a defined benefit postretirement plan in the year that the
changes occur and those changes will be reported in comprehensive income.
The provision of SFAS No. 158 that will require us to recognize the funded
status of our postretirement plans, and the disclosure requirements, will be
effective for us as of December 31, 2006. We do not expect that the
adoption of SFAS No. 158 will have a material impact on our consolidated
financial statements.
In
February 2007, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 159, “The Fair Value Option for Financial
Assets and Financial Liabilities - Including an amendment of FASB Statement No.
115” (hereinafter “SFAS No. 159”). This statement permits entities to choose to
measure many financial instruments and certain other items at fair value. The
objective is to improve financial reporting by providing entities with the
opportunity to mitigate volatility in reported earnings caused by measuring
related assets and liabilities differently without having to apply complex hedge
accounting provisions. This statement is expected to expand the use of fair
value measurement, which is consistent with the Board’s long-term measurement
objectives for accounting for financial instruments. This statement is effective
as of the beginning of an entity’s first fiscal year that begins after November
15, 2007, although earlier adoption is permitted. Management has not determined
the effect that adopting this statement would have on the Company’s financial
condition or results of operations.
F-8
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
NOTES
TO FINANCIAL STATEMENTS
Note
1.
|
Nature
of Business and Significant Accounting Policies
(continued)
|
In
December 2007, the FASB issued SFAS 141(R), “Business Combinations— a
replacement of FASB Statement No. 141.” This Statement replaces SFAS 141,
“Business Combinations,” and requires an acquirer to recognize the assets
acquired, the liabilities assumed, including those arising from contractual
contingencies, any contingent consideration, and any noncontrolling interest in
the acquiree at the acquisition date, measured at their fair values as of that
date, with limited exceptions specified in the statement. SFAS 141(R) also
requires the acquirer in a business combination achieved in stages (sometimes
referred to as a step acquisition) to recognize the identifiable assets and
liabilities, as well as the noncontrolling interest in the acquiree, at the full
amounts of their fair values (or other amounts determined in accordance with
SFAS 141(R)). In addition, SFAS 141(R)'s requirement to measure the
noncontrolling interest in the acquiree at fair value will result in recognizing
the goodwill attributable to the noncontrolling interest in addition to that
attributable to the acquirer. SFAS 141(R) amends SFAS No. 109, “Accounting for
Income Taxes,” to require the acquirer to recognize changes in the amount of its
deferred tax benefits that are recognizable because of a business combination
either in income from continuing operations in the period of the combination or
directly in contributed capital, depending on the circumstances. It also amends
SFAS 142, “Goodwill and Other Intangible Assets,” to, among other things,
provide guidance on the impairment testing of acquired research and development
intangible assets and assets that the acquirer intends not to use. SFAS 141(R)
applies prospectively to business combinations for which the acquisition date is
on or after the beginning of the first annual reporting period beginning on or
after December 15, 2008. We are currently assessing the potential impact that
the adoption of SFAS 141(R) could have on our financial statements.
In
December 2007, the FASB issued SFAS 160, “Noncontrolling Interests in
Consolidated Financial Statements.” SFAS 160 amends Accounting Research Bulletin
51, “Consolidated Financial Statements,” to establish accounting and reporting
standards for the noncontrolling interest in a subsidiary and for the
deconsolidation of a subsidiary. It also clarifies that a noncontrolling
interest in a subsidiary is an ownership interest in the consolidated entity
that should be reported as equity in the consolidated financial statements. SFAS
160 also changes the way the consolidated income statement is presented by
requiring consolidated net income to be reported at amounts that include the
amounts attributable to both the parent and the noncontrolling interest. It also
requires disclosure, on the face of the consolidated statement of income, of the
amounts of consolidated net income attributable to the parent and to the
noncontrolling interest. SFAS 160 requires that a parent recognize a gain or
loss in net income when a subsidiary is deconsolidated and requires expanded
disclosures in the consolidated financial statements that clearly identify and
distinguish between the interests of the parent owners and the interests of the
noncontrolling owners of a subsidiary. SFAS 160 is effective for fiscal periods,
and interim periods within those fiscal years, beginning on or after December
15, 2008. We are currently assessing the potential impact that the adoption of
SFAS 141(R) could have on our financial statements.
F-9
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
NOTES
TO FINANCIAL STATEMENTS
Note
2.
|
Stockholder’s
Equity
|
Common
stock
The
authorized common stock of the Company consists of 70,000,000 shares with par
value of $0.001. On June 6, 2007, the Company authorized the issuance
of 2,200,000 shares of its $.001 par value common stock at $0.015 per share in
consideration of $3,500 in cash and $29,500 in legal and business services. As
of December 31, 2007, the shares were issued and outstanding.
SB-2 Registration
Statement
On
October 16, 2007, the Company filed a Form SB-2 Registration Statement with the
Securities and Exchange Commission for 750,000 shares to be sold at a price of
$0.10 per share to the public by a small business issuer under the Securities
Act of 1933. The Securities and Exchange Commission notified the Company on
October 22, 2007 the registration had been declared effective. As of December
31, 2007, 20,000 shares of registered stock have been sold to one investor for
$2,000.
The
authorized preferred stock of the Company consists of 5,000,000 shares with a
par value of $.001. The Company has no preferred stock issued or
outstanding.
Net loss per common
share
Net loss
per share is calculated in accordance with SFAS No. 128, “Earnings Per
Share.” The weighted-average number of common shares
outstanding during each period is used to compute basic loss per
share. Diluted loss per share is computed using the weighted averaged
number of shares and dilutive potential common shares
outstanding. Dilutive potential common shares are additional common
shares assumed to be exercised.
Basic net
loss per common share is based on the weighted average number of shares of
common stock outstanding during 2007 and since inception. As of
December 31, 2007 and since inception, the Company had no potential dilutive
common shares.
Note
3.
|
Income
Taxes
|
We did
not provide any current or deferred U.S. federal income tax provision or benefit
for any of the periods presented because we have experienced operating losses
since inception. Per Statement of Accounting Standard No. 109 – Accounting for
Income Tax and FASB Interpretation No. 48 - Accounting for Uncertainty in Income
Taxes an interpretation of FASB Statement No.109, when it is more likely than
not that a tax asset cannot be realized through future income the Company must
allow for this future tax benefit. We provided a full valuation allowance
on the net deferred tax asset, consisting of net operating loss carryforwards,
because management has determined that it is more likely than not that we will
not earn income sufficient to realize the deferred tax assets during the
carryforward period.
F-10
BELLA
VIAGGIO, INC.
(A
Development Stage Enterprise)
NOTES
TO FINANCIAL STATEMENTS
Note
3.
|
Income
Taxes (continued)
|
The
components of the Company’s deferred tax asset as of December 31, 2007 are as
follows:
2007
|
|||||
Net
operating loss carryforward
|
$ | 13,229 | |||
Valuation
allowance
|
(13,229 | ) | |||
Net
deferred tax asset
|
$ | 0 |
A
reconciliation of income taxes computed at the statutory rate to the income tax
amount recorded is as follows:
2007
|
Since Inception
|
|||||||
Tax
at statutory rate (35%)
|
$ | 13,229 | $ | 13,229 | ||||
Increase
in valuation allowance
|
(13,229 | ) | (13,229 | ) | ||||
Net
deferred tax asset
|
$ | 0 | $ | 0 |
The net
federal operating loss carry forward will expire in 2027. This carry
forward may be limited upon the consummation of a business combination under IRC
Section 381.
Note
4.
|
Related
Party Transactions
|
The
Company neither owns nor leases any real or personal property. An
officer or resident agent of the corporation provides office services without
charge. Such costs are immaterial to the financial statements and
accordingly, have not been reflected therein. The officers and
directors for the Company are involved in other business activities and may, in
the future, become involved in other business opportunities. If a
specific business opportunity becomes available, such persons may face a
conflict in selecting between the Company and their other business
interest. The Company has not formulated a policy for the resolution
of such conflicts. The Company has not formulated a policy for the
resolution of such conflicts. As of December 31, 2007 the company owed officers
$3,100.
Note
5.
|
Warrants
and Options
|
There are
no warrants or options outstanding to acquire any additional shares of common
stock of the Company.
Note
6.
|
Subsequent
Events
|
As of
March 25, 2008, the Company had sold an additional 340,500 shares of common
stock at $0.10 per share raising $34,050 under the Registration Statement filed
with the Securities and Exchange Commission effective October 22,
2007.