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RumbleOn, Inc. - Quarter Report: 2022 March (Form 10-Q)

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q
(Mark One)
xQUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 31, 2022
or
oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                     to      
Commission file number: 001-38248             
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RumbleOn, Inc.
(Exact name of registrant as specified in its charter)
Nevada46-3951329
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
901 W Walnut Hill Lane
Irving Texas
75038
(Address of principal executive offices)(Zip Code)
(214) 771-9952
(Registrant's telephone number, including area code)
(Former name, former address and former fiscal year, if changed since last report)
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class B Common Stock, $0.001 par valueRMBLThe Nasdaq Stock Market LLC
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. x Yes o No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). x Yes o No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See definitions of "large accelerated filer," "accelerated filer," "a smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.
 
Large accelerated fileroAccelerated filerx
Non-accelerated fileroSmaller reporting companyx
Emerging growth companyo
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes x No
The number of shares of Class B Common Stock, $0.001 par value, outstanding on May 9, 2022 was 16,504,469 shares. In addition, 50,000 shares of Class A Common Stock, $0.001 par value, were outstanding on May 9, 2022.


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QUARTERLY PERIOD ENDED MARCH 31, 2022
Table of Contents to Report on Form 10-Q

FINANCIAL INFORMATION
Financial Statements
Management's Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosure About Market Risk
Controls and Procedures
OTHER INFORMATION
Legal Proceedings
Risk Factors
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
Item 3.
Defaults Upon Senior Securities
Item 4.
Mine Safety Disclosures
Other Information
Exhibits



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PART I - FINANCIAL INFORMATION
Item 1.     Financial Statements.
RumbleOn, Inc.
Condensed Consolidated Balance Sheets
(Dollars in thousands, except per share amounts)
(Unaudited)
March 31, 2022December 31, 2021
ASSETS
Current assets:
Cash$59,362  $48,974  
Restricted cash9,500  3,000  
Accounts receivable, net52,990  40,166  
Inventory229,032  201,666  
Prepaid expense and other current assets5,891  6,335  
Total current assets356,775  300,141  
Property and equipment, net59,843  21,417  
Right-of-use assets144,892  133,112  
Goodwill348,318  260,922  
Intangible assets, net301,889  302,066  
Other assets9,090  10,091  
Total assets$1,220,807  $1,027,749  
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable and accrued liabilities$81,893  $57,068  
Vehicle floor plan note payable122,994  97,278  
Current portion lease liabilities21,542  20,249  
Current portion of long-term, convertible debts, and notes payable4,277  4,476  
Total current liabilities230,706  179,071  
Long-term liabilities:
Senior secured note338,946  253,438  
Convertible debt, net29,862  29,242  
Notes payable6,928  150  
Operating lease liabilities126,241  114,687  
Financing lease liabilities2,873  2,869  
Deferred tax liabilities5,620 7,586 
Other long-term liabilities10,455  9,061  
Total long-term liabilities520,925  417,033  
Total liabilities751,631  596,104  
Commitments and contingencies (Notes 2, 3, 6, and 11)
Stockholders' equity:
Common B stock, $0.001 par value, 100,000,000 shares authorized, 16,381,443 and 14,882,022 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively
16  15  
Additional paid-in capital578,444  550,055  
Accumulated deficit(104,965) (114,106) 
Class B stock in treasury, at cost 123,089 shares as of March 31, 2022 and December 31, 2021
(4,319)(4,319)
Total stockholders' equity469,176  431,645  
Total liabilities and stockholders' equity$1,220,807  $1,027,749  
See Notes to the Condensed Consolidated Financial Statements.
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RumbleOn, Inc.
Condensed Consolidated Statements of Operations
(Dollars in thousands, except per share amounts)
(Unaudited)
Three-Months Ended March 31,
20222021
Revenue:
Vehicles sales
Powersports$254,633 $10,528 
Automotive110,729 84,071 
Parts, service and accessories54,737 — 
Finance and insurance, net27,470 327 
Vehicle logistics12,351 9,338 
Total revenue459,920 104,264 
Cost of revenue:
Powersports208,231 7,877 
Automotive107,154 77,860 
Parts, service and accessories29,455 — 
Vehicle logistics9,867 7,349 
Total cost of revenue354,707 93,086 
Gross profit 105,213 11,178 
Selling, general and administrative78,076 13,401 
Depreciation and amortization4,474 599 
Operating income (loss)22,663 (2,822)
Interest expense(11,181)(1,609)
Change in derivative liability39 (21)
Income (loss) before provision for income taxes11,521 (4,452)
Income tax provision2,380 — 
Net income (loss)$9,141 $(4,452)
Weighted average number of common shares outstanding - basic15,693,9002,303,525
Net income (loss) per share - basic $0.58 $(1.93)
Weighted average number of common shares outstanding - fully diluted15,718,4412,303,525
Net income (loss) per share - fully diluted$0.58 $(1.93)
See Notes to the Condensed Consolidated Financial Statements.
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RumbleOn, Inc.
Condensed Consolidated Statement of Stockholders' Equity
(Dollars in thousands, except per share amounts)
(Unaudited)
Class A
Common Shares
Class B
Common Shares
Additional Paid in CapitalAccumulated DeficitClass B Common Shares in TreasuryTotal Stockholders' Equity
SharesAmountSharesAmountSharesAmount
Balance, as of December 31, 202150,000$— 14,882,022$15 $550,055 $(114,106)123,089 $(4,319)$431,645 
Issuance of common stock for restricted stock units— 450,703— — — — — — 
Issuance of common stock in acquisition— 1,048,71826,510 — — — 26,511 
Stock-based compensation— — 1,879 — — — 1,879 
Net income— — — 9,141 — — 9,141 
Balance as of March 31, 202250,000$— 16,381,443$16 $578,444 $(104,965)123,089 $(4,319)$469,176 

Class A
Common Shares
Class B
Common Shares
Additional Paid in CapitalAccumulated DeficitClass B Common Shares in TreasuryTotal Stockholders' Equity
SharesAmountSharesAmountSharesAmount
Balance, as of December 31, 202050,000 $— 2,191,633 $$108,949 $(104,380)— $— $4,571 
Issuance of common stock for restricted stock units— — 94,771 — — — — — — 
Stock-based compensation— — — — 1,734 — — — 1,734 
Net loss— — — — — (4,452)— — (4,452)
Balance as of March 31, 202150,000 $— 2,286,404 $$110,683 $(108,832)— $— $1,853 



See Notes to the Condensed Consolidated Financial Statements.
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RumbleOn, Inc.
Condensed Consolidated Statements of Cash Flows
(Dollars in thousands)
(Unaudited)
Three Months Ended
March 31,
20222021
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss)$9,141 $(4,452)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization4,474 599 
Amortization of debt discount1,935 559 
Stock based compensation expense1,879 1,734 
(Gain) loss from change in value of derivatives(39)21 
Deferred taxes(1,966)— 
Changes in operating assets and liabilities:
Increase in accounts receivable(10,565)(11,935)
Increase in inventory(1,279)(2,674)
Decrease (increase) in prepaid expenses and other current assets658 (605)
Increase in other assets(2,498)(8)
Increase in other liabilities(2,062)(214)
Increase in accounts payable and accrued liabilities17,304 4,092 
(Decrease) increase in lease right-of-use assets(9,778)272 
Increase (decrease) in lease liabilities10,849 (326)
Increase in floor plan trade note borrowings13,221 — 
Net cash provided by (used in) operating activities31,274 (12,937)
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisitions, net of cash received(64,916)— 
Purchase of property and equipment(1,319)— 
Technology development(1,752)(395)
Net cash used in investing activities(67,987)(395)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from new secured debt84,500 2,500 
Repayments of debt and mortgage notes(31,597)— 
Proceeds from issuance of notes6,541 — 
Repayments of notes payable— (1,397)
(Decrease) increase in borrowings from non-trade floor plans
(5,843)10,843 
Net cash provided by financing activities53,601 11,946 
NET CHANGE IN CASH16,888 (1,386)
Cash and restricted cash at beginning of period51,974 3,516 
Cash and restricted cash at end of period$68,862 $2,130 
See Notes to the Condensed Consolidated Financial Statements.
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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in thousands, except per share amounts)
(Unaudited)
NOTE 1 –DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
Description of Business
Unless the context requires otherwise, references in these financial statements to “RumbleOn,” the “Company,” “we,” “us,” and “our” refer to RumbleOn, Inc. and its consolidated subsidiaries.
Overview
RumbleOn, Inc. was incorporated in October 2013 under the laws of the State of Nevada. We are the nation’s first Omnichannel marketplace platform in powersports, leveraging proprietary technology to transform the powersports supply chain from acquisition of supply through distribution of retail and wholesale. RumbleOn provides an unparalleled technology suite, national footprint of physical locations, and full line manufacturer representation to transform the entire customer journey and experience worldwide through technology. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersports vehicles accessible to more people, in more places than ever before. RumbleOn completed its business combinations with RideNow Powersports, the nation’s largest powersports retailer group (“RideNow”) on August 31, 2021 (the “RideNow Closing Date”). On February 18, 2022 (the “Freedom Closing Date”), the Company completed its acquisition of Freedom Powersports, LLC ("Freedom Powersports") and Freedom Powersports Real Estate, LLC ("Freedom Powersports - RE" and together with Freedom Powersports, the "Freedom Entities"), a retailer group with 14 retail locations (refer to Note 2 - Acquisitions).
Basis of Presentation
The accompanying unaudited Condensed Consolidated Financial Statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP”) for interim information and with the instructions on Form 10-Q and Rule 10-01 of Regulation S-X pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC”). The Condensed Consolidated Financial Statements include the accounts of RumbleOn, Inc. and its subsidiaries, which are all wholly owned, including RideNow and the Freedom Entities (as defined below) from the Freedom Closing Date. In accordance with those rules and regulations, the Company has omitted certain information and notes required by U.S. GAAP for annual consolidated financial statements. In the opinion of management, the Condensed Consolidated Financial Statements contain all adjustments, except as otherwise noted, necessary for the fair presentation of the Company’s financial position and results of operations for the periods presented. The year-end condensed balance sheet data was derived from audited financial statements. These Condensed Consolidated Financial Statements should be read in conjunction with the audited Consolidated Financial Statements and Notes thereto included in the Company’s Annual Report on Form 10-K (the "2021 Form 10-K") for the year ended December 31, 2021. The results of operations for the three months ended March 31, 2022 are not necessarily indicative of the results expected for the entire fiscal year. All intercompany accounts and material intercompany transactions have been eliminated.
Use of Estimates
The preparation of these Condensed Consolidated Financial Statements in conformity with U.S. GAAP requires management to make estimates and assumptions. Certain accounting estimates involve significant judgments, assumptions and estimates by management that have a material impact on the carrying value of certain assets and liabilities, disclosures of contingent assets and liabilities and the reported amounts of revenue and expenses during the reporting period, which management considers to be critical accounting estimates. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates. In particular, the continuing adverse impacts to global economic conditions, as well as the Company’s operations, may impact future estimates including, but not limited to inventory valuations, fair value measurements, asset impairment charges and discount rate assumptions. These conditions include, but are not limited to, recession, inflation, interest rates, unemployment levels, the state of the housing market, gasoline prices, consumer credit availability, consumer credit delinquency and loss rates, personal discretionary spending levels, and consumer sentiment about the economy in general. These conditions and the economy in general could be affected by significant national or international events such as a global health crisis (like COVID-19), acts of terrorism or acts of war (including the recent Russian invasion of Ukraine). When these economic conditions worsen or stagnate, it can have a material adverse effect on consumer demand as well as the availability of credit to finance powersports and vehicle purchases.
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Recent Pronouncements
Adoption of New Accounting Standards
In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes (“ASU 2019-12”). ASU 2019-12 removes certain exceptions to the general principles in Topic 740 and also clarifies and amends existing guidance to improve consistent application. The Company adopted ASU 2019-12 for its fiscal year beginning January 1, 2021 and it did not have a material effect on its consolidated financial statements.
In October 2021, the FASB issued ASU No. 2021-08, Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from Contracts with Customers (“ASU 2021-08”). ASU 2021-08 requires the company acquiring contract assets and contract liabilities obtained in a business combination to recognize and measure them in accordance with ASC 606, Revenue from Contracts with Customers. At the acquisition date, the company acquiring the business should record related revenue, as if it had originated the contract. Before the update such amounts were recognized by the acquiring company at fair value. The amendments in this update are effective for fiscal years beginning after December 15, 2022, including interim periods within those fiscal years. Early adoption is permitted, including in interim periods, for any financial statements that have not yet been issued. The Company early adopted these requirements prospectively in the first quarter of 2022.
Accounting for Business Combinations
Total consideration transferred for acquisitions is allocated to the tangible and intangible assets acquired and liabilities assumed, if any, based on their fair values at the dates of acquisition. This purchase price allocation process requires management to make significant estimates and assumptions with respect to intangible assets and deferred revenue obligations. The fair value of identifiable intangible assets is based on detailed valuations that use information and assumptions determined by management. Any excess of purchase price over the fair value of the net tangible and intangible assets acquired is allocated to goodwill. While we use our best estimates and assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, our estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, which may be up to one year from the acquisition date, we record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill. Upon conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to our Condensed Consolidated Statements of Operations. On August 31, 2021 the Company completed its acquisition of RideNow and assets acquired and liabilities assumed have been recorded on a provisional basis as of March 31, 2022. The Company did not record any measurement period adjustments with respect to the RideNow acquisition in the first quarter of 2022. The Company completed its acquisition of Freedom Entities on February 18, 2022, and acquired assets and liabilities assumed have been recorded on a provisional basis as the Company’s third party valuation of certain assets and liabilities, including intangible assets, has not been completed.
We use the income approach to determine the fair value of certain identifiable intangible assets including franchise rights. This approach determines fair value by estimating after-tax cash flows attributable to these assets over their respective useful lives and then discounting these after-tax cash flows back to a present value. We base our assumptions on estimates of future cash flows, expected growth rates, expected retention rates, etc. We base the discount rates used to arrive at a present value as of the date of acquisition on the time value of money and certain industry-specific risk factors. We believe the estimated purchased franchise rights, non-competition agreements and other intangible asset amounts so determined represent the fair value at the date of acquisition and do not exceed the amount a third-party would pay for the assets.

NOTE 2 - ACQUISITIONS
RideNow Transaction
On the Closing Date, RumbleOn completed its business combination with RideNow (“RideNow Transaction”). Pursuant to the Plan of Merger and Equity Purchase Agreement as amended (the “RideNow Agreement”), on the Closing Date, there were both mergers and transfers of ownership interest comprising in aggregate the RideNow Transaction. For the mergers, five newly-created RumbleOn subsidiaries were merged with and into five RideNow entities (“Merged RideNow Entities”) with the Merged RideNow Entities continuing as the surviving corporations and with the Company obtaining ownership of these entities through these mergers and the transfers noted below. Merged RideNow Entities owned powersports retail locations comprising approximately 30% of RideNow retail location. For the transfers of ownership interest, the Company acquired all the outstanding equity interests of 21 entities comprising the remaining 70% of the RideNow’s retail locations
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(“Acquired RideNow Entities”, and together with the Merged RideNow Entities, the “RideNow Entities”) that directly or indirectly operate the remaining RideNow powersports retail locations.
Pursuant to the RideNow Agreement, on the Closing Date, the RideNow equity holders received cash consideration of $400,400 and 5,833,333 shares of RumbleOn’s Class B common stock, valued at $200,958 based on the close price of the Company’s Class B common stock on the RideNow Closing Date. The cash consideration of $400,400 includes funds against which the Company may make claims for indemnification; this amount is included in consideration transferred. The cash consideration for the RideNow Transaction was funded from (i) the Company’s underwritten public offering of 5,053,029 shares of Class B common stock, which resulted in net proceeds of approximately $154,443 (the “August 2021 Offering”), and (ii) net proceeds of approximately $261,000 pursuant to the Oaktree Credit Facility entered into on the RideNow Closing Date (as further described in Note 3 - Notes Payable and Lines of Credit). The remaining funds received from these financing transactions were used for working capital purposes.
The following table summarizes the consideration paid in cash and equity securities for the RideNow Transaction:
Cash$400,400 
Class B Common Stock200,958 
Total provisional purchase price consideration$601,358 
The final purchase price allocation will be completed upon payment of final consideration for working capital and other adjustments. RideNow is included in the Powersports reporting segment, including goodwill, as the RideNow business is entirely within the Company’s Powersports segment. As of March 31, 2022, we have performed a provisional valuation of the amounts below; however, our assessment of these amounts remains open for completion. The preparation of the valuation required the use of significant assumptions and estimates. Critical estimates included, but were not limited to, future expected cash flows, including projected revenues and expenses, and the applicable discount rates. These estimates were based on assumptions that the Company believes to be reasonable. However, actual results may differ from these estimates. The final purchase price allocation may include changes to: (1) property and equipment; (2) right-of-use assets and lease liabilities; (3) deferred tax liabilities, net; (4) allocations to intangible assets as well as goodwill; (5) final consideration paid related to working capital and other adjustments; and (6) other assets and liabilities. We are required to finalize our purchase price allocations within one year after the RideNow Closing Date.
The following amounts represent the preliminary determination of the fair value of the identifiable assets acquired and liabilities assumed from RideNow Transaction. Any potential adjustments made could be material in relation to the preliminary values presented below.
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Estimated fair value of assets:
Cash$34,454 
Contracts in transit10,878 
Accounts receivable10,124 
Inventory127,080 
Prepaid expenses1,785 
Right-of-use assets126,886 
Property & equipment15,509 
Franchise rights282,000 
Other intangible assets, net22,129 
Other assets119 
Total assets acquired630,964 
Estimated fair value of liabilities assumed:
Accounts payable, accrued expenses and other current liabilities43,409 
Notes payable - floor plan47,161 
Lease liabilities130,181 
Notes payable6,549 
Deferred tax liabilities30,548 
Other long-term liabilities6,210 
Total liabilities assumed264,058 
Total net assets acquired366,906 
Goodwill234,452 
Total provisional purchase price consideration$601,358 
The Company assumed two promissory notes liabilities with aggregate principal and accrued interest of $2,200 as of the RideNow Closing Date due to entities controlled by former directors and executive officers of the Company. See Note 8 - Related Party Transactions for further details of these two related party promissory notes.
Supplemental pro forma information
The following unaudited supplemental pro forma information presents the financial results as if the RideNow Transaction was completed at January 1, 2021.
Three Months Ended March 31,
20222021
Pro forma revenue$459,920 $344,266 
Pro forma net income$9,141 $11,553 
Net income per share-basic$0.58 $0.92 
Weighted average number of shares-basic15,693,900 12,603,113 
Net income per share-fully diluted$0.58 $0.90 
Weighted average number of shares-fully diluted15,718,441 12,816,170 
Freedom Transaction
On November 8, 2021, RumbleOn entered into a Membership Interest Purchase Agreement to acquire 100% of the equity interests of Freedom Powersports, LLC and Freedom Powersports Real Estate, LLC. The Membership Interest Purchase Agreement was executed with TPEG Freedom Powersports Investors LLC, a Texas limited liability company, Kevin Lackey, Sanjay Chandra, the option holders of Freedom Powersports, LLC and Trinity Private Equity Group, LLC, as the agent, proxy
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and attorney-in-fact for Freedom Entities’ security holders. The Company completed the acquisition of Freedom Entities on February 18, 2022 (“Freedom Transaction”).
Freedom Entities owns and operates powersports retail dealerships, including associated real estate, involving sales, financing, and parts and service of new and used motorcycles, ATVs, UTVs, scooters, side-by-sides, sport bikes, cruisers, watercraft, and other powersports vehicles.
The Freedom Transaction was accounted for as a purchase of a business under ASC 805, Business Combinations, and the Company has engaged a third-party valuation firm to assist with the valuation of the business acquired; the third party valuation of the business acquired has not yet been finalized. Under the terms of the Membership Interest Purchase Agreement, all outstanding equity interests of the Freedom Entities were acquired for total provisional consideration of $97,809, consisting of $71,298 paid in cash, including certain transaction expenses paid on behalf of the Freedom Entities'' equity holders, and issuance of 1,048,718 restricted shares of RumbleOn Class B common stock totaling $26,511. Consideration transferred includes cash and Class B common stock deposited into escrow accounts against which the Company may make claims for indemnification; these amounts are included in consideration transferred for accounting purposes. The final purchase price allocation will be completed upon payment of final consideration for working capital and other adjustments, and finalization of valuation of acquired tangible and intangible assets. Freedom Powersports is included in the Powersports reporting segment, including goodwill, as the Freedom Entities'' business is entirely within the Company’s Powersports segment.
As of March 31, 2022, our initial valuation of the amounts below is provisional and remains open for completion. The valuation of the business acquired is in process and has not yet been completed. The final purchase price allocation may include changes to: (1) inventories and deferred revenues (2) property and equipment; (3) right-of-use assets and lease liabilities; (4) deferred tax liabilities, net; (5) allocations to intangible assets as well as goodwill; (6) final consideration paid related to working capital and other adjustments; and (7) other assets and liabilities. We are required to finalize our purchase price allocations within one year after completing the Freedom Transaction.
The following amounts represent the provisional determination of the fair value of the identifiable assets acquired and liabilities assumed from the Freedom Entities. Any potential adjustments made could be material in relation to the preliminary values presented below.
Estimated fair value of assets:
Cash$6,383 
Contracts in transit1,170 
Accounts receivable1,089 
Inventory26,086 
Prepaid expenses214 
Property & equipment34,265 
Right-of-use assets2,002 
Other assets79 
Total assets acquired71,288 
Estimated fair value of liabilities assumed:
Accounts payable, accrued expenses and other current liabilities4,003 
Notes payable - floor plan18,337 
Lease liabilities2,002 
Deferred revenues3,495 
Mortgage notes26,809 
Notes payable4,693 
Total liabilities assumed59,339 
Total net assets acquired11,949 
Goodwill85,860 
Total provisional purchase price consideration$97,809 
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As of the Freedom Closing Date, the Company assumed notes payable and mortgage notes liabilities of $31,502. The Company repaid the outstanding balance of the assumed notes payable and mortgage notes liabilities in the first quarter of 2022 and have reflected these payments as cash outflows from financing activities in the statements of cash flows. The Company funded the cash portion of the Freedom acquisition, transaction expenses, notes payable and mortgage note repayments through an $84,500 draw on the Oaktree Credit Facility and use of approximately $14,253 of available cash resources.
The results of operations of the Freedom Entities are included in the accompanying Condensed Consolidated Financial Statements from the Freedom Closing Date and include revenues of $29,425 and earnings of $3,748. Acquisition related costs of $284 were incurred for the three months ended March 31, 2022 and are included in Selling, General and Administrative expenses in the Condensed Consolidated Statement of Operations.
NOTE 3 – NOTES PAYABLE AND LINES OF CREDIT
Notes payable consisted of the following as of March 31, 2022 and December 31, 2021:
March 31,
2022
December 31,
2021
Term Loan Credit Agreement dated August 31, 2021. Amortization payments are required quarterly commencing in the quarter ending December 31, 2021. The initial Loan Term Facility matures on August 31, 2026. The interest rate on March 31,
2022 was 9.25%.
$338,946 $253,438 
Notes Payable-PPP Loans dated May 1, 2020 with maturity of April 1, 2025. Payments of principal and interest were deferred as of March 31, 2022 while the outstanding principal balance is under Small Business Administration (“SBA”) review.
2,534 2,534 
Unsecured note payable to P&D Motorcycles in the original amount of $1,724 with interest rate of 4% through maturity which is July 1, 2022.
998 1,031 
Unsecured notes payable to RideNow Management, LLLP, a related party through equal ownership by two directors; monthly principal payments ranging from $7 to $13; interest accruing at rates ranging from LIBOR+0.6% to LIBOR+1.3%.
781 907 
RumbleOn Finance line of credit dated February 4, 2022. Interest accrues at 5%+SOFR. The line of credit matures on February 4, 2025.
6,853 — 
Total notes payable and lines of credit350,112 257,910 
Less: Current portion4,238 4,322 
Long-term portion$345,874 $253,588 
Term Loan Credit Agreement
On the Closing Date, the Company entered into a new Term Loan Credit Agreement (the “Oaktree Credit Agreement”) among the Company, as borrower, the lenders party thereto, and Oaktree Fund Administration, LLC, as administrative agent and collateral agent (the “Administrative Agent”). The Oaktree Credit Agreement provides for secured credit facilities in the form of a $280,000 principal amount of initial term loans (the “Initial Term Loan Facility”) and a $120,000 in aggregate principal amount of delayed draw term loans (the “Delayed Draw Term Loans Facility”). The proceeds from the Initial Term Loan Facility was used to consummate the RideNow Transaction and to provide for working capital. The proceeds from the Delayed Draw Term Loans Facility, if drawn, will be used to finance acquisitions permitted by the Oaktree Credit Agreement and similar investments or “earn-outs” entered into in connection with acquisitions and to pay fees and expenses relating thereto. Loans under the Delayed Draw Term Loans Facility are subject to customary conditions precedent for facilities of this type including the need to meet certain financial tests and become available six (6) months after the Closing Date and are unavailable to be drawn after the eighteen (18) month anniversary of the Closing Date. The Oaktree Credit Agreement also provides for incremental draws for up to an additional $100,000 in accordance with the terms set forth in the Oaktree Credit Agreement, which may be used for acquisitions or working capital. The loan is reported on the balance sheet as senior secured debt net of debt discount and debt issuance costs of $24,586, including the fair value of stock warrant of $10,950. Borrowings under the Oaktree Credit Facility bear interest at a rate per annum equal, at the Company’s option, to either (a) LIBOR (with a floor of 1.00%), plus an applicable margin of 8.25% or (b) a fluctuating adjusted base rate in effect from time to time, plus an applicable margin of 7.25%. At the Company’s option, one percent (1.00%) of such interest may be payable in kind. The interest rate on March 31, 2022, was 9.25%. Interest expense for the three months ended March 31, 2022 was $8,691, which included amortization of $1,276 related to the discount and debt issuance costs. While the Oaktree Credit Agreement notes that Secured Overnight Financing Rate ("SOFR") may be selected as the alternative benchmark rate, this has not been determined as
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of March 31, 2022. As such, the Company cannot predict the effect of the discontinuance of LIBOR or the establishment and use of alternative rates or benchmarks on interest expense as of March 31, 2022.
Obligations under the Oaktree Credit Agreement are secured by a first-priority lien on substantially all of the assets of the Company and its domestic wholly owned subsidiaries (the “Subsidiary Guarantors”) although certain assets of the Company and Subsidiary Guarantors are subject to a first-priority lien in favor of floor plan lenders, and such liens and priority are subject to certain other exceptions. The Subsidiary Guarantors also guarantee the obligations of the Company under the Oaktree Credit Agreement.
In connection with Oaktree Credit Agreement, the Company issued warrants to purchase $40,000 of shares of Class B common stock to Oaktree Capital Management, L.P. and its lender affiliates (the “Warrant”). The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability is subject to remeasurement at each balance sheet date and any change in fair value is recognized as a component of the change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. Upon closing of the RideNow Transaction, the warrants were considered equity linked contracts indexed to the Company’s stock and therefore met the equity classification guidance. As a result, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Oaktree Credit Agreement. The recognition of the warrant liability and deferred financing charge and the reclassification of the warrant liability to additional paid-in capital and the reclassification of the deferred financing charge to debt discount are non-cash items.
Line of Credit - Floor Plan
On October 30, 2018, Wholesale, as borrower, entered into a floorplan vehicle financing credit line (the “NextGear Credit Line”) with NextGear. We ended borrowings under the NextGear Credit Line on August 31, 2021, at which point Wholesale entered into a floorplan vehicle financing credit line with AFC (the “AFC Credit Line”). Advances under the AFC Credit Line are limited to $29,000 as of March 31, 2022. Interest expense on the NextGear Credit Line and AFC Credit Line for the three months ended March 31, 2022 and 2021 were $363 and $304, respectively.
PPP Loans
On May 1, 2020, the Company, and its wholly owned subsidiaries Wholesale and Wholesale Express (together, the “Subsidiaries”, and with the Company, the “Borrowers”), each entered into loan agreements and related promissory notes (the “SBA Loan Documents”) to receive U.S. Small Business Administration Loans (the “SBA Loans”) pursuant to the Paycheck Protection Program (the “PPP”) established under the CARES Act, in the aggregate amount of $5,177 (the “Loan Proceeds”). Pursuant to the terms of the SBA Loan Documents, the Borrowers can apply for and receive forgiveness for all, or a portion of the loans granted under the PPP. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for certain permissible purposes as set forth in the PPP, including, but not limited to, payroll costs, mortgage interest, rent or utility costs (collectively, “Qualifying Expenses”), and on the maintenance of employee and compensation levels during a certain time period following the funding of the PPP Loans. In July 2021, the Company applied to obtain forgiveness of the PPP Loans and approximately $2,643 of the loan forgiveness was approved as of December 31, 2021. The balance of the PPP loans of $2,534 is still under review by the SBA and the Company can provide no assurance that it will obtain forgiveness of this remaining balance in whole or in part. Payments on this remaining loan balance commenced on September 1, 2021, and the loans mature on April 1, 2025.
Line of Credit - RumbleOn Finance
ROF SPV I, LLC (“ROF SPV”), an indirect subsidiary of the Company, entered into a $25,000 secured loan facility on February 4, 2022 primarily to provide for the purchase by ROF SPV of consumer finance loans originated by RumbleOn Finance, LLC (“ROF”), the Company’s consumer finance subsidiary. Borrowings under the facility generally bear interest at a rate per annum equal to the lesser of SOFR plus an applicable margin of 5%.
ROF SPV may voluntarily prepay the full principal balance of the loan and all other obligations and terminate the loan agreement at any time after 24 months following the closing date (the “Revolving Period”), so long as, ROF SPV provides a 30 day written notice. Additionally, ROF SPV may prepay the loan in certain circumstances where a loan portfolio is sold, so long as a 1% fee is paid to the lenders.
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NOTE 4 – STOCKHOLDER EQUITY
Share-Based Compensation
On June 30, 2017, the Company’s shareholders approved a Stock Incentive Plan ( the “Plan”) allowing for the issuance of RSUs, stock options (“Options”), Performance Units, and other equity awards (collectively “Awards”). As of March 31, 2022, the number of shares authorized for issuance under the Plan was 2,700,000 shares of Class B common stock. To date, most RSU and Option awards are service/time based vested over a period of up to three years. The Company has also granted performance-based awards and market condition-based awards with vesting schedules that are typically dependent on achieving a particular objective within thirty-six months. In connection with the closing of the RideNow Transaction, the Company accelerated all the outstanding RSU awards for all participants and waived certain market-based share price hurdles for all market-based awards on the Closing Date. This waiver was accounted for as a modification of the awards. The fair value of the awards was remeasured as of effective date of the waiver, and the change in fair value was fully expensed during the year ended December 31, 2021 given the concurrent delivery of such shares.
The Company estimates the fair value of all awards granted under the Plan on the date of grant. In the case of time or service based RSU awards, the fair value based on the share price of the Class B common stock on the date of the award. Performance Awards use the share prices of the Class B common stock but the Company, both at grant and each subsequent quarter, considers whether to a apply discount to the fair in situations where the Company believes there is risk that the relevant performance metrics may not be met. Options are calculated using the Black-Scholes option valuation model while market-condition based awards are estimated using a Monte Carlo simulation model as these awards are tied to a market condition. Both the Black-Sholes and Monte-Carlo simulations utilize multiple input variables to determine the probability of the Company’s Class B stock price being at certain prices over certain time periods, resulting in an implied value to the holder. In connection with the closing of the RideNow Transaction, the Company accelerated all the outstanding RSU awards for all participants and waived certain market-based share price hurdles for all market-based awards. On September 30, 2021, the Company's Audit Committee approved the issuance of 154,731 shares of the Company’s Class B common stock as a gift of a death benefit to the estate of Mr. Steven R. Berrard, the Company’s former Chief Financial Officer and a director.
We generally expense the grant-date fair value of all awards on a straight-line basis over the vesting period. However, the acceleration of awards as described above resulted in the awards being expensed in the three-months ended September 30, 2021. The following table reflects the stock-based compensation for the three months ended March 31, 2022 and March 31, 2021:
Three-Months Ended March 31,
20222021
Restricted Stock Units$1,879 $1,726 
Options— 
Total stock-based compensation$1,879 $1,734 
As of March 31, 2022, there are 2,425 Options and 805,183 RSUs outstanding. The total unrecognized compensation expense related to outstanding equity awards was approximately $23,701, which the Company expects to recognize over a weighted-average period of approximately 17 months. Total unrecognized equity-based compensation expense will be adjusted for actual forfeitures.
Security Offering
As part of the Freedom Transaction, 1,048,718 restricted shares of RumbleOn Class B common stock totaling $26,511 were issued on February 18, 2022 to Freedom's security holders.
Warrant
In connection with providing the debt financing for the RideNow Transaction, and pursuant to the commitment letter executed on March 15, 2021, the Company issued the Warrant to purchase $40,000 of shares of Class B common stock. The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability was subject to remeasurement at each balance sheet date and any change in fair value was recognized as a component of change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. There was no gain or loss recorded related to the Warrant liability during the three-months ended March 31, 2021 as there was no significant changes in the fair value between March 12, 2021 and March 31, 2021. For the three months ended June 30, 2021, the fair value of the warrant liability was increased
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$2,224 to $13,174. On August 31, 2021, the fair value of the warrant liability was increased $6,526 to $19,700. Upon closing of the RideNow Transaction, the Warrant was considered equity linked contracts indexed to RumbleOn’s stock and therefore met the equity classification guidance under ASC 815-40. As a result, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Oaktree Credit Agreement.
NOTE 5 – SUPPLEMENTAL CASH FLOW INFORMATION
The following table includes supplemental cash flow information, including noncash investing and financing activity for the three months ended March 31, 2022 and 2021:
Three-Months Ended March 31
20222021
Cash paid for interest$10,777 $1,708 
Capital expenditures and technology development costs included in accounts payable and accrued liabilities$3,344 $— 
Fair value of 1,048,718 restricted Class B common stock issued in the Freedom Transaction
$26,511 $— 
The following table provides a reconciliation of cash and restricted cash reported within the accompanying Condensed Consolidated Balance Sheets that sum to the total of the same amounts shown in the accompanying Condensed Consolidated Statements of Cash Flows as of March 31, 2022 and December 31, 2021:
March 31,
2022
December 31,
2021
Cash and cash equivalents$59,362 $48,974 
Restricted cash (1)
9,500 3,000 
Total cash, cash equivalents, and restricted cash$68,862 $51,974 
_______________________
(1)Amounts included in restricted cash represent the deposits required under the Company's debt financings.
NOTE 6 – INCOME TAXES
The Company’s provision for (benefit from) income taxes for the three months ended March 31, 2022 and 2021 was $2,380 and $0, respectively, representing effective income tax rates of 17.9% and 0.0%, respectively. The difference between the U.S. federal income tax rate of 21.0% and the RumbleOn’s overall income tax rate for the three months ended March 31, 2022 was primarily due to income tax expense on non-deductible expenses, valuation allowance expense associated with state net operating losses, and state income taxes, offset by a benefit associated with the change in the Company’s effective state income tax rate.
The difference between the U.S. federal income tax rate of 21.0% and the Company’s overall income tax rate for the three months ended March 31, 2021 was primarily due to the change in valuation allowance for the period.
The change in the provision for income taxes for the three months ended March 31, 2022 compared to the three months ended March 31, 2021 was primarily due to the net income position of the Company during the three months ended March 31, 2022 as compared to the same period in 2021.
NOTE 7 – EARNINGS PER SHARE
The Company computes basic and diluted net income per share attributable to common stockholders in conformity with the two-class method required for participating securities. Under the two-class method, basic net income per share attributable to common stockholders is calculated by dividing the net income attributable to common stockholders by the weighed-average number of shares of common stock outstanding during the period. The diluted net income per share attributable to common stockholders is computed giving effect to all potential dilutive common stock equivalents outstanding for the period.
For purposes of this calculation, 1,212,121 of warrants to purchase shares of Class B common stock are considered common stock equivalents which have been included in the calculation of diluted net income per share attributable to common stockholders. RSUs of 805,183 are antidilutive and have been excluded from the calculation of diluted net income per share attributable to common shareholders.
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The Company applies the two-class method of calculating earnings per share, but as the rights of the Series B Non-Voting Convertible Preferred Stock and Class A and Class B Common Stock are identical, except in respect of voting, basic and diluted earnings per share are the same for all classes. Weighted average number of shares outstanding of Class A Common Stock, Class B Common Stock, and Series B Preferred for the three months ended March 31, 2022 were 50,000, 15,668,441 and 0, respectively.
NOTE 8 – RELATED PARTY TRANSACTIONS
Promissory Notes
As of December 31, 2020, the Company had promissory notes of $371 and accrued interest of $9 due to Blue Flame Capital, LLC (“Blue Flame”), an entity controlled by a Denmar Dixon, a director of the Company. The Blue Flame Notes plus accrued interest were paid in full on January 31, 2021, and interest expense on the promissory notes for the year ended December 31, 2021 and 2020 was $3 and $78. The interest was charged to interest expense in the Condensed Consolidated Statements of Operations. The Blue Flame Notes plus accrued interest were paid in full on January 31, 2021.
In connection with the acquisition of RideNow, the Company assumed two promissory notes totaling principal and accrued interest of $2,200 as of August 31, 2021 due to entities controlled by former directors and executive officers of the Company. Amounts due under these two promissory notes totaled $791 as of March 31, 2022.
August 2021 Offering
Denmar Dixon, a director of the Company, purchased 13,636 shares of Class B common stock in the August 2021 Offering at the public price of $33.00 per share.
RideNow Leases
In connection with the RideNow Transaction, the Company entered into related party leases for 24 properties consisting of dealerships and offices. Each related party lease is with a wholly owned subsidiary of the Company as the tenant and an entity controlled by a former director and executive officer of the Company, as the landlord. The initial aggregate base rent payment for all 24 leases is approximately $1,229 per month, and each lease commenced a new 20-year term on September 1, 2021, with each lease containing annual 2% increases on base rent. The Company is still in the process of finalizing its purchase price allocation and related fair values of assets and liabilities, including the RideNow leases.
RideNow Reinsurance Products
Each of the operating entities owned by the Company that own retail powersports stores which sell motorcycles and various off-road vehicles also sell extended service contracts, prepaid maintenance, “GAP insurance,” theft protection and tire and wheel products on their vehicles. Affiliate reinsurance companies previously controlled by and owned primarily by former directors and executives officers of the Company participated in the profits of these products. The total amount paid by the Company to these affiliated companies totaled approximately $139 during the three months ended March 31, 2022. The related party relationship ended February 1, 2022.
Payments to RideNow Management, LLLP
The Company made $116 in payments to RideNow Management, LLLP, an entity owned equally by two former directors and executive officers during the quarter ended March 31, 2022.
Beach Agreement
On December 31, 2021, the Company acquired all the business assets of RNBeach, LLC (“Beach”), a company that sells and services new and used powersports products. The sellers of Beach were former directors and executive officers of the Company. The total purchase price to acquire all the business assets of Beach was approximately $5,528, and cash paid was approximately $5,368.
Bidpath Software License
On January 19, 2022 the Audit Committee approved, and the Company entered both a Perpetual Software License Purchase Agreement, and a Platform Service Agreement with Bidpath Incorporated, a Company owned by Adam Alexander, a director of the Company. The license agreement provides the Company with a perpetual, non-exclusive license to the then-current source code as well as all future source code. This code provides additional functionality to the Company’s inventory
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management platform, and the Company is paying in aggregate $3,600, of which $1,080 has been paid and $2,520 is included in accounts payable and accrued liabilities as of March 31, 2022. The services agreement provides for support and maintenance services on monthly basis for $30 per month. The initial term is thirty-six (36) months but can be terminated by either party at any time by providing sixty (60) days notice to the other party.
NOTE 9 – LEASES
Lease Commitments
We determine whether an arrangement is a lease at inception and whether such leases are operating or financing leases. For each lease agreement, the Company determines its lease term as the non-cancellable period of the lease and includes options to extend or terminate the lease when it is reasonably certain that it will exercise that option. We use these options in determining our capitalized financing and right-of-use assets and lease liabilities. Our lease agreements do not contain any material residual value guarantees or material restrictive covenants. To determine the discount rate to use in determining the present value of the lease payments, we use the rate implicit in the lease if determinable, otherwise we use our incremental borrowing rate.
The following table reflects the balance sheet presentation of our lease assets and liabilities:
LeasesClassificationMarch 31,
2022
December 31,
2021
Assets:
OperatingRight of use assets$144,892 $133,112 
FinanceProperty and equipment, net3,199 3,240 
Total right-of-use assets$148,091 $136,352 
Liabilities:
Current:
OperatingCurrent portion of lease liabilities$21,092 $19,155 
FinanceCurrent portion of lease liabilities450 1,094 
Non-Current:
OperatingLong-term portion of operating lease liabilities126,241 114,687 
FinanceLong-term portion of financing lease liabilities2,873 2,869 
Total lease liabilities$150,656 $137,805 
The weighted-average remaining lease term and discount rate for the Company's operating and financing leases are as follows:
March 31, 2022
Weighted average lease term-operating leases15.3 years
Weighted average lease term-finance leases19.4 years
Weighted average discount rate-operating leases14.0%
Weighted average discount rate-finance leases15.0%
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The following table provides information related to the lease costs of finance and operating leases for three months ended March 31, 2022 and 2021:
Three-Months Ended March 31,
20222021
Operating lease costs$6,863 $533 
Finance lease costs:
Amortization of ROU assets41 — 
Interest on lease liabilities124 — 
Total lease costs$7,028 $533 
Supplemental cash flow information related to operating leases for the three months ended March 31, 2022 was as follows:
March 31, 2022
Cash payments for operating leases$5,996 
New operating lease assets obtained in exchange for operating lease liabilities$13,675 
The following table summarizes the future minimum payments for operating leases at March 31, 2022 due in each year ending December 31:
YearOperating Leases
2022$18,223 
202325,465 
202424,925 
202523,290 
202621,891 
Thereafter278,546 
Total lease payments392,340 
Less: imputed interest248,651 
Present value of operating lease liabilities$143,689 
NOTE 10 - SEGMENT REPORTING
Business segments are defined as components of an enterprise about which discrete financial information is available that is evaluated regularly by the chief operating decision maker in deciding how to allocate resources and in assessing operating performance. Our operations are organized by management into operating segments by line of business. We have determined that we have three reportable segments as defined in generally accepted accounting principles for segment reporting: (1) Powersports, (2) Automotive, and (3) Vehicle Logistics. Our Powersports and Automotive segments consist of the distribution of pre-owned vehicles. The Powersports segment consists of the distribution principally of motorcycles and other powersports vehicles, while the Automotive segment distributes cars and trucks. Our Vehicle Logistics segment provides nationwide automotive transportation services between dealerships and auctions. Our Vehicle Logistics reportable segment has been determined to represent one operating segment and reporting unit.
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The following table summarizes revenue, operating income (loss), depreciation and amortization and interest expense which are the measure by which management allocates resources to its segments to each of our reportable segments.
PowersportsAutomotiveVehicle Logistics
Eliminations(1)
Total
Three-Months Ended March 31, 2022
Total assets$1,854,998 $54,673 $16,805 $(705,669)$1,220,807 
Revenue$336,814 $110,755 $13,612 $(1,261)$459,920 
Operating income (loss)$21,768 $(262)$1,067 $90 $22,663 
Depreciation and amortization$4,447 $17 $10 $— $4,474 
Interest expense$(10,662)$(518)$(1)$— $(11,181)
Change in derivative liability$39 $— $— $— $39 
Three-Months Ended March 31, 2021
Total assets$48,002 $56,970 $12,651 $(27,284)$90,339 
Revenue$10,855 $84,071 $10,030 $(692)$104,264 
Operating income (loss)$(5,175)$1,641 $712 $— $(2,822)
Depreciation and amortization$572 $27 $— $— $599 
Interest expense$(1,246)$(361)$(2)$— $(1,609)
Change in derivative liability$(21)$— $— $— $(21)
(1)Intercompany investment balances related to the acquisitions of RideNow, Freedom Entities, Wholesale, Inc. and Wholesale Express, and receivables and other balances related intercompany freight services of Wholesale Express are eliminated in the Condensed Consolidated Balance Sheets. Revenue and costs for these intercompany freight services have been eliminated in the Condensed Consolidated Statements of Operations.
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Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
This Management’s Discussion and Analysis of Financial Condition and Results of Operations ("MD&A") is provided as a supplement to, and should be read in conjunction with, our audited consolidated financial statements, the accompanying notes, and the MD&A included in our 2021 Form 10-K, as well as our unaudited Condensed Consolidated Financial Statements and the accompanying notes included in Item 1 of this Quarterly Report on Form 10-Q.
Organization
RumbleOn, Inc. was incorporated in October 2013 under the laws of the State of Nevada as SmartServer, Inc. In 2016, following the acquisition of SmartServer by RumbleOn founders Marshall Chesrown and Steven Berrard, we changed our name to RumbleOn, Inc. Since that time, we have grown our business through organic development and strategic acquisitions into the first and only true Omnichannel powersports retailer. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersports vehicles accessible to more people, in more places than ever before.
Overview
RumbleOn is the nation’s first technology-based Omnichannel marketplace in powersports, leveraging proprietary technology to transform the powersports supply chain from acquisition of supply through distribution of retail and wholesale. RumbleOn provides an unparalleled technology suite and ecommerce experience, national footprint of physical locations, and full-line manufacturer representation to transform the entire customer experience. Our goal is to integrate the best of both the physical and the digital, and make the transition between the two seamless.
We buy and sell new and used vehicles through multiple company-owned websites and affiliate channels, as well as via our proprietary cash offer tool and network of 55 company-owned retail locations at March 31, 2022, primarily located in the Sunbelt. Deepening our presence in existing markets and expanding into new markets through strategic acquisitions helps perpetuate our flywheel. Our cash offer technology brings in high quality inventory, which attracts more riders and drives volume in used unit sales. This flywheel enables us to quickly and effectively gain market share. As a result of our growth to date, RumbleOn enjoys a leading, first-mover position in the highly fragmented $100 billion+ powersports market.
RumbleOn’s powersports business offers motorcycles, all-terrain vehicles, utility terrain vehicles, personal watercraft, and all other powersports products, parts, apparel, and accessories. Facilitating our platform, RumbleOn’s retail distribution locations represent all major OEMs and their representative brands, including those listed below.
RumbleOn’s Representative Brands
AlumacraftHondaSea-Doo
ArgoIndianSlingshot
BenelliKawasakiSSR
BMWKayo SportsSuzuki
Can-AmKTMTideWater
CF MotoManitouTriumph
DucatiPolarisVanderhall
Harley-DavidsonRykerYamaha
HisunScarabSpyder
RumbleOn leverages technology and data to streamline operations, improve profitability, and drive lifetime engagement by offering a best-in-class customer experience with unmatched Omnichannel capabilities. Our Omnichannel platform offers consumers the fastest, easiest, and most transparent transactions available in powersports. RumbleOn customers have access to the most comprehensive powersports vehicle offering, including the ability to buy, sell, trade, and finance online, in store at any of our bricks-and-mortar locations, or both. RumbleOn offers financing solutions for consumers; trusted physical retail and service locations; online or in-store instant cash offers, and access to pre-owned inventory; and apparel, parts, service, and accessories. In addition to our powersports operations, we operate in complementary businesses including the brokerage of vehicle transportation and the wholesale distribution automotive business.
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Outlook
We will continue to optimize and broaden the selection of new and used powersports vehicles we make available to our customers. Expanding our inventory selection enhances the customer experience by ensuring each visitor, either online or in-store, finds a vehicle that matches his or her preferences. Optimizing our new inventory significantly depends on the allocations of our manufacturers ("OEM"). Optimizing our used inventory selection depends on our ability to source and acquire a sufficient number of appropriate used vehicles, including acquiring more vehicles directly from our customers.
We are also implementing a fulfillment system with near real-time inventory replenishment to make the right powersports unit available in the right quantities at the right locations. This centralization of inventory will launch company-wide virtual selling through access to all company-owned inventory and not just what might be available at an individual location. This will increase the probability that our customers can find their powersports unit on our platform, thereby enhancing the customer experience while eliminating geographic boundaries. With digital inventory integration and over 60 individual websites that share content, RumbleOn will be top-of-mind for powersports searches. All of the technology infrastructure required is under development and will be implemented throughout 2022 and beyond.
We will continue to make significant investments in improving and adding to our online customer offering. We believe that the complexity of the traditional powersports retail transaction provides substantial opportunity for technology investment and that our leadership and continued growth will enable us to responsibly invest in further enhancing the customer experience.
From our founding, we have been laying the groundwork to offer a friction-free and fully integrated customer experience both online and in-store. We are building the technology engine to enable this integration, while methodically expanding our retail footprint. We plan to begin rolling out our new and innovative technology throughout 2022 and will continuously make improvements to our technology offering.
In order to truly rebuild the customer experience, we are investing to build the technology engine across the organization. Our Cash Offer Tool is supplying proprietary data on hundreds of thousands of unique Vehicle Identification Number (VIN) inputs, in addition to actual retail sales and transaction data from RideNow and Freedom Powersports' databases. Marrying this data creates a data-driven "market maker" that does not exist in the industry today. Integrating real-time pricing and sales data from in-store transactions will also enable us to further optimize offers and pricing.
Beyond innovative technology and inventory integration, we will use our retail locations to augment the online experience—and vice versa —to offer a simple, friction-free customer experience. A key component to transforming the customer experience to support our growth strategy is enhancing the in-store experience and we are strategically expanding our geographic retail footprint. As a result of the RideNow and Freedom transactions, we currently operate in 55 retail locations.
KEY OPERATING METRICS
We regularly review a number of key operating metrics to evaluate our segments, measure our progress, and make operating decisions. Our key operating metrics reflect what we believe will be the primary drivers of our business, including increasing brand awareness, maximizing the opportunity to source vehicles from consumers and dealers, and enhancing the selection and timing of vehicles we make available for sale to our customers. Our key operating metrics also enhance management’s ability to translate this information into sales through multiple sales channels. Please note that results of RideNow and Freedom Powersports prior to the respective acquisition dates are not reflected in the presentation below. The acquired entities have certain lines of business, including new vehicle sales, material finance and insurance revenue, and parts and service revenue, that RumbleOn did not have before the RideNow and Freedom transactions. As such all increases in these line items are exclusively the result of the acquisition and the reader should note that most period-over-period dollar comparisons (as opposed to per unit amounts) are materially impacted by the introduction of the new business (the “Acquisition Effect”).
Powersports and Automotive Segments
Revenue
Revenue of is comprised of vehicle sales, finance and insurance products bundled with retail vehicle sales (“F&I”), and parts, service and accessories/merchandise (“PSA”). We sell both new and pre-owned vehicles through retail and wholesale channels. F&I and PSA revenue is almost exclusively earned through retail channels. Automotive sales are almost exclusively via wholesale channels, and therefore, contribute to a very small portion of F&I revenue. These sales channels provide us the opportunity to maximize profitability through increased sales volume and lower average days to sale by selling through the channel where the opportunity is the greatest at any given time based on customer demand, market conditions or inventory
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availability. The number of vehicles sold to any given channel may vary from period to period these factors. Subject to economic uncertainties and the resulting Demand/Supply Imbalances, as discussed elsewhere in this MD&A, we expect pre-owned vehicle sales to increase as we begin to utilize a combination of brand building and direct response channels to efficiently source and scale our addressable markets while expanding our suite of product offerings to consumers who may wish to trade-in or to sell us their vehicle independent of a retail sale. Factors primarily affecting pre-owned vehicle sales include the number of retail pre-owned vehicles sold and the average selling price of these vehicles.
Gross Profit
Gross profit generated on vehicle sales reflects the difference between the vehicle selling price and the cost of revenue associated with acquiring the vehicle and preparing it for sale. Cost of revenue includes the vehicle acquisition cost, inbound transportation cost, and particularly for pre-owned vehicles, reconditioning costs (collectively, we refer to reconditioning and transportation costs as “Recon and Transport”). The aggregate gross profit and gross profit per vehicle vary across vehicle type, make, model, etc. as well as through retail and wholesale channels, and with regard to gross profit per vehicle, are not necessarily correlated with the sale price. Vehicles sold through retail channels generally have the highest dollar gross profit per vehicle given the vehicle is sold directly to the consumer. Pre-owned vehicles sold through wholesale channels, including directly to other dealers or through auction channels, including via our dealer-to-deal auction market, generally have lower margins and do not include other ancillary gross profit attributable to financing and accessory. Factors affecting gross profit from period to period include the mix of new versus used vehicles sold, the distribution channel through which they are sold, the sources from which we acquired such inventory, retail market prices, our average days to sale, and our pricing strategy. We may opportunistically choose to shift our inventory mix to higher or lower cost vehicles, or to opportunistically raise or lower our prices relative to market to take advantage of Demand/Supply Imbalances in our sales channels, which could temporarily lead to gross profits increasing or decreasing in any given channel.
Vehicles Sold
We define vehicles sold as the number of vehicles sold through both wholesale and retail channels in each period, net of returns. Vehicles sold is the primary driver of our revenue and, indirectly, gross profit. Vehicles sold also enables complementary revenue streams, such as financing. Vehicles sold increases our base of customers and improves brand awareness and repeat sales. Vehicles sold also provides the opportunity to successfully scale our logistics, fulfillment, and customer service operations.
Total Gross Profit per Unit
Total gross profit per unit is the aggregate gross profit of the Company in a given period, divided by retail units sold in that period including gross profit generated from the sale of the new and used vehicles, income related to the origination of loans originated to finance the vehicle, revenue earned from the sale of F&I products including extended service contracts, maintenance programs, guaranteed auto protection, tire and wheel protection, and theft protection products, gross profit on the sale of PSA products, and gross profit generated from wholesale sales of vehicles.
Vehicle Logistics Segment
Revenue
Revenue is derived from freight brokerage agreements with dealers, distributors, or private party individuals to transport vehicles from a point of origin to a designated destination. The freight brokerage agreements are fulfilled by independent third-party transporters who must meet our performance obligations and standards. Wholesale Express is considered the principal in the delivery transactions since it is primarily responsible for fulfilling the service. In the normal course of operations, Wholesale Express also provides transportation services to Wholesale Inc.
Vehicles Delivered
We define vehicles delivered as the number of vehicles delivered from a point of origin to a designated destination under freight brokerage agreements with dealers, distributors, or private parties. Vehicles delivered are the primary driver of revenue and in turn profitability in the vehicle logistics segment.
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Total Gross Profit Per Unit
Total gross profit per vehicle transported represents the difference between the price received from non-affiliated customers and our cost to contract an independent third-party transporter divided by the number of third party vehicles transported.
Results of Operations
Three-Months Ended March 31, 2022 Compared to March 31, 2021
RumbleOn Total Company Metrics
Three-Months Ended March 31,
20222021YoY
Change
Total CompanyFinancial Overview ($ in 000s)Revenue
Powersports$336,840 $10,855 $325,985 
Automotive110,729 84,071 26,658 
Vehicle Logistics12,351 9,338 3,013 
Total revenue$459,920 $104,264 $355,656 
Gross Profit
Powersports$99,154 $2,978 $96,176 
Automotive3,575 6,211 (2,636)
Vehicle Logistics2,484 1,989 495 
Total Gross Profit
$105,213 $11,178 $94,035 
Total Operating Expenses$82,550 $14,000 $68,550 
Operating Income (Loss)$22,663 $(2,822)$25,485 
Net Income (Loss)$9,141 $(4,452)$13,593 
Adjusted EBITDA (1)
$31,428 $21 $31,407 
Unit MetricsVehicles Sold
Retail15,839 206 15,633 
Wholesale3,541 3,294 247 
Total Vehicles Sold19,380 3,500 15,880 
Revenue per Unit Sold
Retail$19,230 $4,896 $14,334 
Wholesale$24,919 $25,656 $(737)
Other $3,462 $2,668 $794 
Total Revenue$23,732 $29,790 $(6,058)
Gross Profit per Unit
Retail $4,633 $493 $4,140 
Wholesale$1,103 $2,382 $(1,279)
Other $1,433 $568 $865 
Total Gross Profit$5,429 $3,194 $2,235 
_________________________
(1) Adjusted EBITDA is a non-GAAP measure of operating performance that does not represent and should not be considered an alternative to net income (loss) or cash flow from operations, as determined by U.S. GAAP. We believe that Adjusted EBITDA is a useful measure to us and to our investors because it excludes certain financial and capital structure items that we do not believe directly reflect our core operations and may not be indicative of our recurring operations, in part because they may vary widely across time and within our industry independent of the performance of our core operations. See the section titled “Adjusted EBITDA” below for a reconciliation of Adjusted EBITDA to Net Income (Loss).

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POWERSPORTS
RumbleOn Powersports Metrics
Three-Months Ended March 31,
20222021YoY
Change
PowersportsRevenue ($ in 000s)New retail vehicles$162,183 $— $162,183 
Used vehicles:
Used retail vehicles86,658 — 86,658 
Used wholesale vehicles5,791 10,528 (4,737)
Total used vehicles92,449 10,528 81,921 
Finance and insurance, net27,470 327 27,143 
 Parts, service and accessories/merchandise54,737 — 54,737 
Total revenue$336,839 $10,855 $325,984 
Gross Profit ($ in 000s)New retail vehicles$31,193 $— $31,193 
Used vehicles:
Used retail vehicles14,722 — 14,722 
Used wholesale vehicles470 2,651 (2,181)
Total used vehicles 15,192 2,651 12,541 
Finance and insurance27,470 327 27,143 
 Parts, service and accessories/merchandise25,282 — 25,282 
Total gross profit$99,137 $2,978 $96,159 
Vehicle Unit SalesNew retail vehicles9,677— 9,677
Used vehicles:
Used retail vehicles6,101— 6,101
Used wholesale vehicles9791,006(27)
Total used vehicles7,0801,0066,074
Total vehicles sold16,7571,00615,751
Revenue per vehicleNew retail vehicles$16,760 $— $16,760 
Used vehicles:
Used retail vehicles14,204 — 14,204 
Used wholesale vehicles5,915 10,465 (4,550)
Total used vehicles13,058 10,465 2,593 
Finance and insurance, net1,741 — 1,741 
 Parts, service and accessories/merchandise3,469 — 3,469 
Total revenue per retail vehicle$21,349 $— $21,349 
Gross Profit per vehicleNew vehicles$3,223 $— $3,223 
Used vehicles2,146 — 2,146 
Finance and insurance, net1,741 — 1,741 
 Parts, service and accessories/merchandise1,602 — 1,602 
Total gross profit per retail vehicle (1)
$4,681 $— $4,681 
(1) Per vehicle values calculated as revenue or gross profit as applicable, divided by its respective units sold, except the other and total categories which are divided by total used units sold.
Revenue
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Powersports revenue increased by $325,984 to $336,839 for the three months ended March 31, 2022 compared to $10,855 for the same period in 2021. The Acquisition Effect specific to new and used vehicles, F&I and PSA revenue accounted for approximately $254,632, $27,143,
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and 54,737 of the increase, which was partially offset by lower wholesale powersports vehicle revenue for the three months ended March 31, 2022 compared to the same period in 2021. The total number of vehicles sold increased by 15,751 to 16,757 for the three months ended March 31, 2022 as compared to 1,006 for the same period in 2021. Overall, the average revenue per retail vehicle sold was $21,349, much of which is attributable to higher price point vehicles like UTVs and side-by-sides. We anticipate that unit purchasing levels and sales will continue to grow as we increase penetration in existing markets, build out fulfillment centers and acquire new dealers.
Gross Profit
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Powersports gross profit increased $96,159 to $99,137 for the three months ended March 31, 2022 compared to $2,978 for the same period in 2021. The increase in gross profit was primarily due to the Acquisition Effect; vehicle sales accounted for approximately $43,734 of the increase, PSA accounted for approximately $25,282 of the increase, and F&I accounted for approximately $27,143 of the increase. Overall, gross profit per retail vehicle sold was $4,681. The Acquisition Effect was the primary driver of this, as all new vehicle sales fell into this category, however F&I and PSA represent new revenue channels for the Company after the RideNow Transaction and Freedom Transaction.
AUTOMOTIVE
RumbleOn Automotive Metrics
Automotive($ in 000s, except per unit)Three-Months Ended March 31,
20222021YoY
Change
Revenue$110,729 $84,071 $26,658 
Gross Profit (1)
$3,436 $6,211 $(2,775)
Vehicles sold2,6232,494129
Revenue per vehicle$42,215 $33,709 $8,506 
Gross Profit per vehicle$1,310 $2,490 $(1,180)
(1) Total Gross profit per vehicle retailed is calculated by dividing the sum of new vehicle, used vehicle, and finance and insurance gross profit by total retail vehicle unit sales.
Revenue
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Automotive revenue increased by $26,658 to $110,729 for the three months ended March 31, 2022 compared to $84,071 for the same period in 2021. The increase in automotive revenue was primarily due to an increase in revenue per vehicle of 25.2% for the three months ended March 31, 2022 and an increase in vehicles sold of 129 as compared to the same period in 2021.
Gross Profit
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Automotive gross profit decreased by $2,775 to $3,436 for the three months ended March 31, 2022 compared to $6,211 for the same period in 2021. The decrease was attributable to a decrease in gross profit per vehicle of $1,180 to $1,310 for the three months ended March 31, 2022 compared to $2,490 for the same period in 2021, partially offset by an increase in vehicles sold of 129 as compared to the same period in 2021.
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VEHICLE LOGISTICS
RumbleOn Vehicle Logistics Metrics
Vehicle Logistics ($ in 000s, except per unit)Three-Months Ended March 31,
20222021YoY
Change
Revenue (1)
$13,612 $10,030 $3,582 
Gross Profit$2,640 $1,989 $651 
Vehicles transported21,83118,9072,924
Revenue per vehicle transported$624 $531 $93 
Gross Profit per vehicle transported$121 $105 $16 
(1) Before intercompany freight services provided to Wholesale of $1,261 and $692, respectively for the three months ended March 31, 2022 and 2021 are eliminated in the Condensed Consolidated Financial Statements.
Revenue
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Vehicle Logistics revenue increased by $3,582 to $13,612 for the three months ended March 31, 2022 compared to $10,030 for the same period in 2021. The increase in total revenue for the three months ended March 31, 2022 resulted from an increase of approximately 15.5% in the number of vehicles transported to 21,831 vehicles as compared to the transport of 18,907 vehicles for the same period of 2021. Additionally, revenue per vehicle transported for the three months ended March 31, 2022 increased by approximately 17.5% to $624 as compared to $531 for the same period of 2021.
Gross Profit
Three-Months Ended March 31, 2022 Compared to March 31, 2021. Total Vehicle Logistics gross profit for the three months ended March 31, 2022 increased by $651, or 32.7%, to $2,640, or $121 per vehicle transported, as compared to $1,989, or $105 per vehicle transported, for the same period in 2021. The increased gross profit was attributed to increases to the number of vehicles transported and revenue earned per vehicle for the three months ended March 31, 2022 as compared to the same period in 2021.
Selling, General and Administrative
Three-Months Ended March 31,
20222021
Advertising, marketing and selling$6,847 $1,596 
Compensation and related costs45,935 4,247 
Facilities9,690 508 
General and administrative13,092 4,913 
Stock based compensation1,879 1,734 
Technology development and software633 403 
Total SG&A expenses$78,076 $13,401 
Selling, general and administrative expenses increased by $64,675 for the three months ended March 31, 2022 compared to the same period in 2021. In each case other than technology development and software, the increases were the result of the Acquisition Effect, with over 2,000 additional employees, marketing initiatives at the store level, general and administrative costs associated with a larger team, and lease/facility expense related to 55+ new locations from the RideNow Transaction and Freedom Transaction. In the case of technology and development, in the third quarter of 2021 we began strategic technology projects focused on inventory management, infrastructure, and integration efforts which continued to progress during the three months ended March 31, 2022.
Depreciation and Amortization
Depreciation and amortization increased by $3,875 for the three months ended March 31, 2022, compared to the same period in 2021. Of the increase, approximately $2,219 is associated with the various non-compete agreements related to the
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RideNow Transaction, approximately $1,043 is associated with depreciation resulting from the RideNow Transaction, approximately $204 is associated with the amortization of right-of-use assets resulting from the RideNow Transaction, and approximately $272 is associated with depreciation and amortization related to the Freedom Transaction.
Interest Expense
Interest expense increased by $9,572 for the three months ended March 31, 2022 compared to the same period in 2021. Interest expense consists of interest and deferred financing costs on the: (i) term loan credit agreement (the “Oaktree Credit Facility”); (ii) various floorplan facilities; (iii) private placement notes); (iv) convertible senior notes; and (v) the ROF credit facility.
Derivative Liability
In connection with our various financings, we undertake an analysis of each financial instrument to determine the appropriate accounting treatment, including which, if any require bifurcation into liability and equity components. We have determined that each of the convertible senior notes issued on January 10, 2020 (the “New Notes”) and the Warrant have a liability component that needs to be remeasured each reporting period with the change in value recorded in the Condensed Consolidated Statements of Operations.
New Notes
In connection with the issuance of the New Notes, a derivative liability was recorded at issuance with an interest make-whole provision of $20,673 based on a lattice model using a stock price of $14.60, and estimated volatility of 55.0% and risk-free rates over the entire 10-year yield curve.
The change in value of the derivative liability for the three months ended March 31, 2022 and 2021 were $39 and $(21), respectively, and is included in change in derivative liability in the Condensed Consolidated Statement of Operations. The value of the derivative liability as of March 31, 2022 and December 31, 2021 was $26 and $66, respectively.
Oaktree Warrant
In connection with providing the debt financing for the RideNow Transaction, and pursuant to the commitment letter executed on March 15, 2021, the Company issued warrants to purchase $40,000 of shares of Class B common stock to Oaktree Capital Management, L.P. and its lender affiliates (the “Warrant”). The initial warrant liability and deferred financing charge recognized was $10,950. The warrant liability was subject to remeasurement at each balance sheet date and any change in fair value was recognized as a component of change in derivative liability in the Condensed Consolidated Statements of Operations. The fair value of the Warrant was estimated using a Monte Carlo simulation based on a combination of level 1 and level 2 inputs. Upon closing of the RideNow Transaction, the warrants were considered equity linked contracts indexed to the Company’s stock and therefore met the equity classification guidance. As a result, the $19,700 was reclassified to additional paid-in-capital. The $10,950 deferred financing charge was reclassified as part of the debt discount related to the Oaktree Credit Agreement. The recognition of the warrant liability and deferred financing charge and the reclassification of the warrant liability to additional paid-in capital and the reclassification of the deferred financing charge to debt discount are non-cash items.
Adjusted EBITDA
Adjusted EBITDA is a non-GAAP financial measure and should not be considered as an alternative to operating income or net income as a measure of operating performance or cash flows or as a measure of liquidity. Non-GAAP financial measures are not necessarily calculated the same way by different companies and should not be considered a substitute for or superior to U.S. GAAP.
Adjusted EBITDA is defined as net income (loss) adjusted to add back interest expense (including debt extinguishment), depreciation and amortization, changes in derivative liability and certain recoveries, charges and expenses, such as an insurance recovery, non-cash stock-based compensation costs, acquisition related costs, litigation expenses, and other non-recurring costs, as these recoveries, charges and expenses are not considered a part of our core business operations and are not an indicator of ongoing, future company performance.
Adjusted EBITDA is one of the primary metrics used by management to evaluate the financial performance of our business. We present Adjusted EBITDA because we believe it is frequently used by analysts, investors and other interested parties to evaluate companies in our industry. Further, we believe it is helpful in highlighting trends in our operating results,
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because it excludes, among other things, certain results of decisions that are outside the control of management, while other measures can differ significantly depending on long-term strategic decisions regarding capital structure and capital investments.
For the three months ended March 31, 2022 and 2021, adjustments to Adjusted EBITDA are primarily comprised of:
Non-cash stock-based compensation expense recorded in the Condensed Consolidated Statement of Operations,
Acquisition costs associated with the RideNow Transaction and Freedom Transaction, which primarily include professional fees and third-party costs, and
Other non-recurring costs, which include one-time expenses incurred. For the three months ended March 31, 2022, the balance was primarily related to technology implementation, establishment of the ROF secured loan facility, and various integration costs associated with the Freedom Transaction and the RideNow Transaction. For the three months ended March 31, 2021, the balance was primarily related to litigation expenses.
The following tables reconcile Adjusted EBITDA to net income (loss) for the periods presented:
Three-Months Ended March 31,
20222021
Net income (loss)
$9,141 $(4,452)
Add back:
Interest expense (including debt extinguishment)
11,181 1,609 
Depreciation and amortization
4,474 599 
Income tax provision2,380 — 
Change in derivative and warrant liabilities
(39)21 
EBITDA
27,137 (2,223)
Adjustments:
Stock based compensation
1,8791,026
Transaction costs - RideNow and Freedom
7161,097
Other non-recurring costs
1,697121 
Adjusted EBITDA
$31,429 $21 
Liquidity and Capital Resources
Our primary sources of liquidity are available cash, amounts available under our floor plan lines of credit, and monetization of our retail loan portfolio. In 2021, we completed two public offerings that provided net proceeds of $191,000 and obtained the Oaktree Credit Facility, which initially provided net proceeds of $261,000 that was used to finance a portion of the cash consideration for the RideNow Transaction. On February 18, 2022, in conjunction the Freedom Transaction, the Company drew down $84,500 against the Oaktree Credit Facility. As of March 31, 2022, the Oaktree Credit Facility provides for up to $120,000, of which $35,500 is available, in additional financing that may be used for acquisitions and up to an additional $100,000 in incremental financing that may be used for acquisitions and working capital purposes.
Our financial statements reflect estimates and assumptions made by management that affect the carrying values of the Company’s assets and liabilities, disclosures of contingent assets and liabilities, and the reported amounts of revenue and expenses during the reporting period. The judgments, assumptions and estimates used by management are based on historical experience, management’s experience, and other factors, which are believed to be reasonable under the circumstances. Because of the nature of the judgments and assumptions made by management, actual results could differ materially from these judgments and estimates, which could have a material impact on the carrying values of the Company’s assets and liabilities and the results of operations. We will continue to evaluate the nature and extent of the impact to our business and our results of operations and financial condition as conditions evolve as a result of the COVID-19 pandemic and the resulting Demand/Supply Imbalances.
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We had the following liquidity resources available as of March 31, 2022 and December 31, 2021:
March 31,
2022
December 31,
2021
Cash$59,362 $48,974 
Restricted cash (1)
9,5003,000
Total cash and restricted cash68,86251,974
Availability under short-term revolving facilities132,318124,116
Committed liquidity resources available$201,180 $176,090 
(1)
Amounts included in restricted cash represent the deposits required under the Company’s short-term revolving facilities.
As of March 31, 2022, and December 31, 2021, excluding operating lease liabilities and the derivative liability, the outstanding principal amount of indebtedness was $503,276 and $384,585, respectively, summarized in the table below. See Note 3 - Notes Payable and Lines of Credit and Note 4 - Stockholders' Equity to our Condensed Consolidated Financial Statements included above.
March 31,
2022
December 31,
2021
Asset-Based Financing:
Inventory$122,994 $97,278 
Total asset-based financing122,994 97,278 
Term loan facility363,800 279,300 
Unsecured senior convertible notes38,814 39,006 
Line of credit6,853 — 
PPP and other loans4,314 4,472 
Total debt536,775 420,056 
Less: unamortized discount and debt issuance costs(33,499)(35,471)
Total debt, net$503,276 $384,585 
The following table sets forth a summary of our cash flows for the three months ended March 31, 2022 and 2021:
Three-Months Ended March 31,
20222021
Net cash provided by (used in) operating activities
$31,274 $(12,937)
Net cash (used in) investing activities
(67,987)(395)
Net cash provided by financing activities
53,601 11,946 
Net increase (decrease) in cash
$16,888 $(1,386)
Operating Activities
Our primary sources of operating cash flows result from the sales of used vehicles and ancillary products. Our primary use of cash from operating activities are purchases of inventory, cash used to acquire customers, and personnel-related expenses. For the three months ended March 31, 2022, net cash provided by operating activities was $31,274, an increase of $44,211 compared to net cash used in operating activities of $(12,937) for the three-months ended March 31, 2021. The increase in our net cash provided by operating activities was primarily due to a $13,593 increase in our net income, a $3,370 increase in non-cash adjustments, and a $27,248 increase in cash provided by other operating assets.
Investing Activities
Our primary use of cash for investing activities is for technology development to expand our operations. Net cash used in investing activities increased $67,592 to $(67,987) for the three months ended March 31, 2022 compared to $(395) for the
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same period in 2021. The increase in our net cash used in investing activities was primarily due to an outflow of $(64,916) for the three months ended March 31, 2022 for the Freedom Transaction, an outflow of $(1,319) for the purchase of property and equipment, and an increase of $(1,357) in outflows for technology development as compared to the same period in 2021.
Financing Activities
Cash flows from financing activities primarily relate to our short and long-term debt activity and proceeds from equity issuances which have been used to provide working capital and for general corporate purposes, including paying down our short-term revolving facilities. Cash provided by financing activities increased $41,655 to $53,601 for the three months ended March 31, 2022 compared to net cash provided by financing activities of $11,946 for the same period of 2021. The increase in net cash provided by financing activities for the three months ended March 31, 2022 is primarily attributable to an increase of $84,500 in proceeds from new secured debt and $6,541 in proceeds from the issuance of notes, primarily driven by proceeds from the ROF secured lending facility for the three months ended March 31, 2022 as compared to the same period of 2021. The increases were partially offset by an outflow of $(31,597) in repayments of debt and mortgage notes and lower increases in borrowings from non-trade floor plans of $(5,843) for the three months ended March 31, 2022 as compared to the same period of 2021.
Off-Balance Sheet Arrangements
As of March 31, 2022, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
Critical Accounting Policies and Estimates
See Note 1 - Description of Business and Significant Accounting Policies, included in Part I, Item 1, Financial Statements, of this Quarterly Report on Form 10-Q for accounting pronouncements and material changes to our critical accounting policies since December 31, 2021. There have been no other material changes to our critical accounting policies and use of estimates from those described under "Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in our 2021 Form 10-K, other than the use of estimates for the Oaktree Warrant, as described above.

Forward-Looking and Cautionary Statements
This Quarterly Report on Form 10-Q, as well as information included in oral statements or other written statements made or to be made by us, contain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are neither historical facts nor assurances of future performance. These forward-looking statements are based on our current, reasonable expectations and assumptions, which expectations and assumptions are subject to risks and uncertainties that could cause our actual results to differ materially from those reflected in the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in our 2021 Form 10-K for the year ended December 31, 2021, which was filed with the SEC on April 8, 2022, and the risks discussed under the caption “Risk Factors” included in our definitive Proxy Statement on Schedule 14A filed with the SEC on May 2, 2022, and this Quarterly Report on Form 10-Q. Given these risks and uncertainties, readers are cautioned not to place undue reliance on forward-looking statements. We undertake no obligation to publicly update or revise or any forward-looking statements, except as required by law.

Item 3.    Quantitative and Qualitative Disclosure About Market Risk.
This item is not applicable as we are currently considered a smaller reporting company.
Item 4.     Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms and that such information is accumulated and
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communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required disclosure. Our management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of March 31, 2022. Based on this evaluation of disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), our Chief Executive Officer and Chief Financial Officer concluded that the material weaknesses identified in the 2021 Form 10-K were under ongoing remediation and therefore continue to exist, and as such the Company’s disclosure controls and procedures were not effective as of March 31, 2022. The material weaknesses existing in our internal control over financial reporting related to:
Information technology general controls particularly as such controls related to user access, program change management, and ineffective complementary user-organization controls, which limited management’s ability to rely on technology dependent controls relevant to the preparation of our financial statements.
Controls over the period end close process, including the review and approval process of journal entries, balance sheet account reconciliations, segregation of duties conflicts, and consolidation of intercompany entries.
Documentation and design of controls over the recording and reconciliation of inventory.
Review of key assumptions and estimates related to purchase accounting for significant acquisitions.
The control environment, risk assessment, control activities, information and communication, and monitoring components of the Company’s internal control framework such that internal control weaknesses were not detected, communicated, addressed with mitigating control activities, or remediated in a timely manner.
As set forth below, management has taken and will continue to take steps to remediate the identified material weaknesses identified. Notwithstanding these material weaknesses, we have performed additional analyses and procedures to enable management to conclude that our consolidated financial statements included in this Form 10-Q fairly present in all material respects our financial condition and results of operations as of and for the periods presented.
Management’s Remediation Plan
In response to the material weaknesses discussed above, we plan to continue efforts already underway to remediate internal control over financial reporting, which include the following:
In February 2022, we hired a new Chief Financial Officer.
We have engaged third-party resources to support our internal control testing and remediation efforts and act as subject matter experts, and we intend to bring in additional resources to oversee remediation efforts.
We are in the process of hiring a Head of Internal Audit, a senior level position reporting directly to the Audit Committee, to implement and oversee a newly established Internal Audit department.
We are in the process of hiring other key accounting and financial reporting positions, including a Director of Financial Reporting, to augment our accounting staff as needed. We believe these additional accounting personnel will enhance our compliance and oversight regarding internal control over financial reporting.
We are in the process of conducting a risk assessment over our internal control environment, and we are reviewing and prioritizing individual control deficiencies for remediation, including those which aggregated to the above material weaknesses.
We are in the process of documenting and executing remediation action items, including expansion of mitigating controls where appropriate.
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We are exploring tools to enhance and centralize general information technology components.
Management and our Audit Committee will monitor these specific remedial measures and the effectiveness of our overall control environment. The material weaknesses will not be considered remediated, however, until the applicable controls operate for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively. We can provide no assurance as to when the remediation of these material weaknesses will be completed to provide for an effective control environment.
Changes in Internal Control Over Financial Reporting
We are in the process of incorporating the controls and related procedures of the acquired RideNow and Freedom entities. Other than incorporating the controls and procedures of these acquired entities and addressing the remediation actions described above, there were no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the quarter ended March 31, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Limitations on Effectiveness of Controls and Procedures

In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints that require management to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
PART II - OTHER INFORMATION
Item 1.     Legal Proceedings.
We are not a party to any material legal proceedings as set forth in Item 103 of Regulation S-K, other than ordinary routine litigation incidental to our business.
Item1A.     Risk Factors.
Our business, financial condition, operating results, and cash flows may be impacted by a number of factors, many of which are beyond our control, including those set forth in our 2021 Form 10-K for the year ended December 31, 2021. There have been no material changes to the risk factors previously disclosed in our 2021 Form 10-K, the occurrence of any of which could have a material adverse effect on our actual results.
Item 2.     Unregistered Sales of Equity Securities and Use of Proceeds.
None.
Item 3.     Defaults Upon Senior Securities.
None.
Item 4.     Mine Safety Disclosures.
Not Applicable.
Item 5.     Other Information.
None.
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Item 6.     Exhibits.
Exhibit NumberDescription
First Amendment to Membership Interest Purchase Agreement, dated February 18, 2022. (Incorporated by reference to Exhibit 2.2 to the Company’s Current Report on Form 8-K, filed on February 22, 2022).
Loan and Security Agreement, dated February 4, 2022. (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed on February 7, 2022).
Purchase and Sale Agreement, dated February 4, 2022. (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K, filed on February 7, 2022).
Indemnity Agreement, dated February 4, 2022. (Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K, filed on February 7, 2022).
Consent and Amendment No. 3 to Term Loan Agreement, dated February 18, 2022 (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed on February 22, 2022).
#Executive Employment Agreement, dated February 1, 2022, between Narinder Sahai and RumbleOn, Inc. (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on February 1, 2022).
Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*
Certifications of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
Certifications of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**
101.INSXBRL Instance Document*
101.SCHXBRL Taxonomy Extension Schema*
101.CALXBRL Taxonomy Extension Calculation Linkbase*
101.DEFXBRL Taxonomy Extension Definition Linkbase*
101.LABXBRL Taxonomy Extension Label Linkbase*
101.PREXBRL Taxonomy Extension Presentation Linkbase*
*    Filed herewith.
**    Furnished herewith.
#    Management Compensatory Plan

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
RUMBLEON, INC.
Date: May 10, 2022By:/s/ Marshall Chesrown
Marshall Chesrown
Chairman of the Board of Directors and Chief Executive Officer
(Principal Executive Officer)
Date: May 10, 2022By:/s/ Narinder Sahai
Narinder Sahai
Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)
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