Stagwell Inc - Quarter Report: 2021 June (Form 10-Q)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


			☒			QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2021


			☐			TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________ to ______________

Commission File Number: 001-13718

Stagwell Inc.

(Exact name of registrant as specified in its charter)


Delaware		86-1390679
(State or other jurisdiction of incorporation or organization)		(IRS Employer Identification No.)

One World Trade Center, Floor 65
New York,	New York	10007
(Address of principal executive offices)		(Zip Code)

(646) 429-1800

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Class A Subordinate Voting Shares, no par value	STGW	NASDAQ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.


Large accelerated Filer	☐	Accelerated Filer	☒
Non-accelerated Filer	☐	Smaller reporting company	☒
Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

The number of common shares outstanding as of July 23, 2021 was 77,563,885 Class A subordinate voting shares and 3,743 Class B multiple voting shares.

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STAGWELL INC.

QUARTERLY REPORT ON FORM 10-Q

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		Page
	PART I. FINANCIAL INFORMATION
Item 1.	Financial Statements	5
	Unaudited Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2021 and 2020	5
	Unaudited Condensed Consolidated Statements of Comprehensive Income (Loss) for the Three and Six Months Ended June 30, 2021 and 2020	6
	Unaudited Condensed Consolidated Balance Sheets as of June 30, 2021 and December 31, 2020	7
	Unaudited Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2021 and 2020	8
	Unaudited Condensed Consolidated Statements of Shareholders’ Deficit for the Three and Six Months Ended June 30, 2021 and 2020	9
	Notes to Unaudited Condensed Consolidated Financial Statements	11
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	27
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	49
Item 4.	Controls and Procedures	49

	PART II. OTHER INFORMATION
Item 1.	Legal Proceedings	50
Item 1A.	Risk Factors	50
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	50
Item 3.	Defaults Upon Senior Securities	50
Item 4.	Mine Safety Disclosures	50
Item 5.	Other Information	51
Item 6.	Exhibits	52
Signatures		53

EXPLANATORY NOTE

On August 2, 2021 (the “Closing Date”), Stagwell Inc., a Delaware corporation f/k/a MDC Partners Inc. (“MDC,” the “Company,” “we,” “us” and “our”), consummated the previously announced merger (the “Closing”) pursuant to the Transaction Agreement (defined below), dated December 21, 2020 (as amended on June 4, 2021 and as of July 8, 2021). The MDC stockholders approved the Transactions (as defined below) at a special meeting of stockholders held on July 26, 2021. On the Closing Date, Stagwell Inc. became the successor SEC registrant to MDC Partners Inc.

On December 21, 2020, MDC and Stagwell Media LP, a Delaware limited partnership (“Stagwell”), entered into a definitive transaction agreement (the “Transaction Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate a portfolio of marketing services companies (the “Stagwell Entities”). Under the terms of the Transaction Agreement, the combination between MDC and the Stagwell Entities was effected using an “Up-C” partnership structure. Through a series of steps and transactions (collectively, the “Transactions”), including the domestication of MDC to a Delaware corporation and the merger of MDC Delaware with one of its indirect wholly owned subsidiaries (the “MDC Merger”), MDC Delaware became a direct subsidiary (from and after the merger, “OpCo”) of a newly-formed, Delaware-organized, NASDAQ-listed corporation (“New MDC”). Following the MDC Merger, (i) OpCo converted into a limited liability company that holds MDC’s operating assets and to which Stagwell contributed the equity interests of the Stagwell Entities (the “Stagwell Contribution”) in exchange for 179,970,051 common membership interests of OpCo (the “Stagwell OpCo Units”),

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and (ii) Stagwell contributed to New MDC an aggregate amount of cash equal to $1,800 in exchange for shares of a new Class C series of voting-only common stock (the “New MDC Class C Stock”) equal in number to the Stagwell OpCo Units. Without giving effect to any outstanding preference shares of MDC, the existing holders of MDC’s Class A and Class B shares received interests equal to approximately 30% of the combined company and Stagwell was issued New MDC Class C Stock equivalent to approximately 70% of the voting rights of the combined company and exchangeable, together with Stagwell OpCo Units, into Class A shares of New MDC on a one-for-one basis at Stagwell’s election.

References in this Quarterly Report on Form 10-Q to “MDC Partners,” “MDC,” the “Company,” “we,” “us” and “our” refer to MDC Partners Inc. prior to its merger into a subsidiary of Stagwell Inc. as part of the Transactions (as defined below), as and, unless the context otherwise requires or otherwise is expressly stated, its subsidiaries. References in this Quarterly Report on Form 10-Q to “Partner Firms” generally refer to the Company’s subsidiary agencies. Stagwell Inc. is the successor SEC registrant to MDC Partners Inc.

All dollar amounts are stated in U.S. dollars unless otherwise stated.

Note About Forward-Looking Statements

This document contains forward-looking statements. The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, recent business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

•risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients, including as a result of the novel coronavirus pandemic (“COVID-19”);

•the effects of the outbreak of COVID-19, including the measures to reduce its spread, and the impact on the economy and demand for our services, which may precipitate or exacerbate other risks and uncertainties;

•an inability to realize expected benefits of the redomiciliation of the Company from the federal jurisdiction of Canada to the State of Delaware (the “Redomiciliation”) and the subsequent combination of the Company’s business with the business of the subsidiaries of Stagwell Media LP (“Stagwell”) that own and operate a portfolio of marketing services companies (the “Business Combination” and, together with the Redomiciliation, the “Transactions”) or the occurrence of difficulties in connection with the Transactions;

•adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;

•the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;

•the impact of uncertainty associated with the Transactions on the Company’s businesses;

•direct or indirect costs associated with the Transactions, which could be greater than expected;

•risks associated with severe effects of international, national and regional economic conditions;

•the risk of parties challenging the Transactions or the impact of the Transactions on the Company’s debt arrangements;

•the Company’s ability to attract new clients and retain existing clients;

•reduction in client spending and changes in client advertising, marketing and corporate communications requirements;

•financial failure of the Company’s clients;

•the Company’s ability to retain and attract key employees;

•the Company’s ability to achieve the full amount of its stated cost saving initiatives;

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•the Company’s implementation of strategic initiatives;

•the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;

•the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities; and

•foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in the Company’s 2020 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 16, 2021 and accessible on the SEC’s website at www.sec.gov., under the caption “Risk Factors,” and in the Company’s other SEC filings.

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PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

MDC PARTNERS INC. AND SUBSIDIARIES

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(thousands of United States dollars, except per share amounts)


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Revenue:
Services	$	345,605	$	259,677	$	653,190	$	587,419
Operating Expenses
Cost of services sold	224,411		165,631		411,332		388,325
Office and general expenses	80,546		66,210		164,492		132,564
Depreciation and amortization	8,005		8,898		16,181		18,104
Impairment and other losses	—		18,840		875		19,001
	312,962		259,579		592,880		557,994
Operating income	32,643		98		60,310		29,425
Other Income (expenses):
Interest expense and finance charges, net	(19,512)		(15,942)		(38,577)		(31,553)
Foreign exchange gain (loss)	1,902		5,342		3,982		(9,415)
Other, net	842		5,883		1,456		22,217
	(16,768)		(4,717)		(33,139)		(18,751)
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates	15,875		(4,619)		27,171		10,674
Income tax expense (benefit)	1,387		(7,923)		2,689		5,577
Income before equity in earnings of non-consolidated affiliates	14,488		3,304		24,482		5,097
Equity in losses of non-consolidated affiliates	(151)		(798)		(644)		(798)
Net income	14,337		2,506		23,838		4,299
Net income attributable to the noncontrolling interest	(8,231)		(3,101)		(12,722)		(3,892)
Net income (loss) attributable to MDC Partners Inc.	6,106		(595)		11,116		407
Accretion on and net income allocated to convertible preference shares	(4,451)		(3,509)		(8,540)		(6,949)
Net income (loss) attributable to MDC Partners Inc. common shareholders	$	1,655	$	(4,104)	$	2,576	$	(6,542)
Income (loss) Per Common Share:
Basic
Net income (loss) attributable to MDC Partners Inc. common shareholders	$	0.02	$	(0.06)	$	0.03	$	(0.09)
Diluted
Net income (loss) attributable to MDC Partners Inc common shareholders	$	0.02	$	(0.06)	$	0.03	$	(0.09)
Weighted Average Number of Common Shares Outstanding:
Basic	75,078,755		72,528,455		74,240,447		72,463,058
Diluted	78,459,483		72,528,455		77,001,526		72,463,058

See notes to the Unaudited Condensed Consolidated Financial Statements.

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MDC PARTNERS INC. AND SUBSIDIARIES

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

(thousands of United States dollars)


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Comprehensive Income
Net income	$	14,337	$	2,506	$	23,838	$	4,299
Other comprehensive income (loss), net of applicable tax:
Foreign currency translation adjustment	195		1,367		(3,312)		8,796
Other comprehensive income (loss)	195		1,367		(3,312)		8,796
Comprehensive income for the period	14,532		3,873		20,526		13,095
Comprehensive income attributable to the noncontrolling interests	(8,570)		(3,511)		(12,109)		(3,793)
Comprehensive income attributable to MDC Partners Inc.	$	5,962	$	362	$	8,417	$	9,302

See notes to the Unaudited Condensed Consolidated Financial Statements.

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MDC PARTNERS INC. AND SUBSIDIARIES

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(thousands of United States dollars)


	June 30, 2021		December 31, 2020

ASSETS
Current Assets:
Cash and cash equivalents	$	108,280	$	60,757
Accounts receivable, less allowance for doubtful accounts of $3,656 and $5,473	426,841		374,892
Expenditures billable to clients	16,793		10,552
Other current assets	31,312		40,938
Total Current Assets	583,226		487,139
Fixed assets, at cost, less accumulated depreciation of $134,019 and $136,166	81,191		90,413
Right-of-use lease assets - operating leases	198,556		214,188
Goodwill	671,542		668,211
Other intangible assets, net	29,405		33,844

Other assets	23,258		17,517
Total Assets	$	1,587,178	$	1,511,312
LIABILITIES, RNCI, AND SHAREHOLDERS’ DEFICIT
Current Liabilities
Accounts payable	$	158,136	$	168,396
Accruals and other liabilities	250,070		274,968
Advance billings	211,248		152,956
Current portion of lease liabilities - operating leases	41,400		41,208
Current portion of deferred acquisition consideration	59,612		53,730
Total Current Liabilities	720,466		691,258
Long-term debt	935,072		843,184
Long-term portion of deferred acquisition consideration	8,056		29,335
Long-term lease liabilities - operating leases	231,811		247,243
Other liabilities	74,826		82,065
Total Liabilities	1,970,231		1,893,085
Redeemable Noncontrolling Interests	24,639		27,137
Commitments, Contingencies and Guarantees (Note 9)
Shareholder's Deficit:
Convertible preference shares, 145,000 authorized, issued and outstanding at June 30, 2021 and December 31, 2020	152,746		152,746
Common stock and other paid-in capital	97,783		104,367
Accumulated deficit	(698,635)		(709,751)
Accumulated other comprehensive income	39		2,739
MDC Partners Inc. Shareholders' Deficit	(448,067)		(449,899)
Noncontrolling interests	40,375		40,989
Total Shareholders' Deficit	(407,692)		(408,910)
Total Liabilities, Redeemable Noncontrolling Interests and Shareholders' Deficit	$	1,587,178	$	1,511,312

See notes to the Unaudited Condensed Consolidated Financial Statements.

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MDC PARTNERS INC. AND SUBSIDIARIES

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(thousands of United States dollars)


	Six Months Ended June 30,
	2021		2020
Cash flows from operating activities:
Net income	$	23,838	$	4,299
Adjustments to reconcile net income to cash provided by (used in) operating activities:
Stock-based compensation	4,975		4,109
Depreciation and amortization	16,181		18,104
Impairment and other losses	875		19,001
Adjustment to deferred acquisition consideration	17,297		(2,288)
Deferred income taxes	39		2,114
Foreign exchange and other	(8,219)		(4,578)
Changes in working capital:
Accounts receivable	(51,950)		88,039
Expenditures billable to clients	(6,241)		10,707
Prepaid expenses and other current assets	(7,622)		(4,363)
Accounts payable, accruals and other liabilities	(13,615)		(127,188)
Acquisition related payments	(23,440)		(6,215)
Advance billings	58,291		(35,422)
Net cash provided by (used in) operating activities	10,409		(33,681)
Cash flows from investing activities:
Capital expenditures	(15,381)		(3,690)
Proceeds from sale of assets	7,080		19,616
Acquisitions, net of cash acquired	—		(729)
Other	(1,273)		(554)
Net cash provided by (used in) investing activities	(9,574)		14,643
Cash flows from financing activities:
Repayment of borrowing under revolving credit facility	(291,913)		(251,328)
Proceeds from revolving credit facility	380,515		313,828
Acquisition related payments	(21,435)		(30,885)
Distributions to noncontrolling interests and other	(20,269)		(11,050)
Repurchase of Bonds	—		(21,999)

Net cash provided by (used in) financing activities	46,898		(1,434)
Effect of exchange rate changes on cash and cash equivalents	(210)		(981)
Net increase in cash and cash equivalents	47,523		(21,453)
Cash and cash equivalents at beginning of period	60,757		106,933
Cash and cash equivalents at end of period	$	108,280	$	85,480
Supplemental disclosures:
Cash income taxes paid	$	7,901	$	2,566
Cash interest paid	$	32,806	$	28,736

See notes to the Unaudited Condensed Consolidated Financial Statements.

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MDC PARTNERS INC. AND SUBSIDIARIES

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ DEFICIT

(thousands of United States dollars, except share amounts)



	Three Months Ended
	June 30, 2021
	Convertible Preference Shares			Common Shares	Common Stock and Other Paid-in Capital		Accumulated Deficit		Accumulated Other Comprehensive Income		MDC Partners Inc. Shareholders' Deficit		Noncontrolling Interests		Total Shareholders' Deficit


	Shares	Amount		Shares
Balance at March 31, 2021	145,000	$	152,746	74,791,060	$	106,193	$	(704,741)	$	183	$	(445,619)	$	40,036	$	(405,583)
Net income attributable to MDC Partners Inc.	—	—		—	—		6,106		—		6,106		—		6,106
Other comprehensive income (loss)	—	—		—	—		—		(144)		(144)		339		195
Vesting of restricted awards	—	—		380,361	—		—		—		—		—		—
Shares acquired and cancelled	—	—		(44,874)	(234)		—		—		(234)		—		(234)
Stock-based compensation	—	—		—	1,494		—		—		1,494		—		1,494
Changes in redemption value of redeemable noncontrolling interests	—	—		—	319		—		—		319		—		319
Business acquisitions and step-up transactions, net of tax	—	—		2,131,574	(10,339)		—		—		(10,339)		—		(10,339)
Other	—	—		—	350		—		—		350		—		350
Balance at June 30, 2021	145,000	$	152,746	77,258,121	$	97,783	$	(698,635)	$	39	$	(448,067)	$	40,375	$	(407,692)



	Six Months Ended
	June 30, 2021
	Convertible Preference Shares			Common Shares	Common Stock and Other Paid-in Capital		Accumulated Deficit		Accumulated Other Comprehensive Income		MDC Partners Inc. Shareholders' Deficit		Noncontrolling Interests		Total Shareholders' Deficit


	Shares	Amount		Shares
Balance at December 31, 2020	145,000	$	152,746	73,532,848	$	104,367	$	(709,751)	$	2,739	$	(449,899)	$	40,989	$	(408,910)
Net income attributable to MDC Partners Inc.	—	—		—	—		11,116		—		11,116		—		11,116
Other comprehensive income (loss)	—	—		—	—		—		(2,699)		(2,699)		(613)		(3,312)
Vesting of restricted awards	—	—		1,703,093	—		—		—		—		—		—
Shares acquired and cancelled	—	—		(109,394)	(436)		—		—		(436)		—		(436)
Stock-based compensation	—	—		—	2,529		—		—		2,529		—		2,529
Changes in redemption value of redeemable noncontrolling interests	—	—		—	2,000		—		—		2,000		—		2,000
Business acquisitions and step-up transactions, net of tax	—	—		2,131,574	(10,669)		—		—		(10,669)		—		(10,669)
Other	—	—		—	(8)		—		(1)		(9)		(1)		(10)
Balance at June 30, 2021	145,000	$	152,746	77,258,121	$	97,783	$	(698,635)	$	39	$	(448,067)	$	40,375	$	(407,692)

See notes to the Unaudited Condensed Consolidated Financial Statements.

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MDC PARTNERS INC. AND SUBSIDIARIES

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ DEFICIT - (continued)

(thousands of United States dollars, except share amounts)



	Three Months Ended
	June 30, 2020
	Convertible Preference Shares			Common Shares	Common Stock and Other Paid-in Capital		Accumulated Deficit		Accumulated Other Comprehensive Income		MDC Partners Inc. Shareholders' Deficit		Noncontrolling Interests		Total Shareholders' Deficit


	Shares	Amount		Shares
Balance at March 31, 2020	145,000	$	152,746	72,483,166	$	99,587	$	(479,695)	$	3,669	$	(223,693)	$	39,749	$	(183,944)
Net loss attributable to MDC Partners Inc.	—	—		—	—		(595)		—		(595)		—		(595)
Other comprehensive income	—	—		—	—		—		957		957		410		1,367
Vesting of restricted awards	—	—		173,334	—		—		—		—		—		—
Shares acquired and cancelled	—	—		(69,110)	(95)		—		—		(95)		—		(95)
Stock-based compensation	—	—		—	557		—		—		557		—		557
Changes in redemption value of redeemable noncontrolling interests	—	—		—	(1,412)		—		—		(1,412)		—		(1,412)

Other	—	—		—	(403)		(81)		1		(483)		(1)		(484)
Balance at June 30, 2020	145,000	$	152,746	72,587,390	$	98,234	$	(480,371)	$	4,627	$	(224,764)	$	40,158	$	(184,606)



	Six Months Ended
	June 30, 2020
	Convertible Preference Shares			Common Shares	Common Stock and Other Paid-in Capital		Accumulated Deficit		Accumulated Other Comprehensive Income (Loss)		MDC Partners Inc. Shareholders' Deficit		Noncontrolling Interests		Total Shareholders' Deficit


	Shares	Amount		Shares
Balance at December 31, 2019	145,000	$	152,746	72,154,603	$	101,469	$	(480,779)	$	(4,269)	$	(230,833)	$	40,258	$	(190,575)
Net income attributable to MDC Partners Inc.	—	—		—	—		407		—		407		—		407
Other comprehensive income	—	—		—	—		—		8,895		8,895		(99)		8,796
Vesting of restricted awards	—	—		760,561	—		—		—		—		—		—
Shares acquired and cancelled	—	—		(327,774)	(732)		—		—		(732)		—		(732)
Stock-based compensation	—	—		—	1,033		—		—		1,033		—		1,033
Changes in redemption value of redeemable noncontrolling interests	—	—		—	(2,630)		—		—		(2,630)		—		(2,630)
Business acquisitions and step-up transactions, net of tax	—	—		—	(503)		—		—		(503)		—		(503)
Other	—	—		—	(403)		1		1		(401)		(1)		(402)
Balance at June 30, 2020	145,000	$	152,746	72,587,390	$	98,234	$	(480,371)	$	4,627	$	(224,764)	$	40,158	$	(184,606)

See notes to the Unaudited Condensed Consolidated Financial Statements.

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MDC PARTNERS INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(thousands of United States dollars, except per share amounts, unless otherwise stated)

1. Basis of Presentation and Recent Developments

As of June 30, 2021, MDC Partners Inc. (the “Company” or “MDC”), incorporated under the laws of Canada, is a leading provider of global marketing, advertising, activation, communications and strategic consulting solutions. Through its Networks (and underlying agencies generally referred to as “Partner Firms”), MDC delivers a wide range of customized services in order to drive growth and business performance for its clients.

The accompanying consolidated financial statements include the accounts of MDC, its subsidiaries and variable interest entities for which the Company is the primary beneficiary. MDC has prepared the unaudited condensed consolidated interim financial statements included herein in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) for reporting interim financial information on Form 10-Q. Accordingly, the financial statements have been condensed and do not include certain information and disclosures pursuant to these rules. The preparation of financial statements in conformity with GAAP requires us to make judgments, assumptions and estimates about current and future results of operations and cash flows that affect the amounts reported and disclosed. Actual results could differ from these estimates and assumptions. The consolidated results for interim periods are not necessarily indicative of results for the full year and should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 (“2020 10-K”).

The Company’s business improved in the second quarter of 2021 compared to the second quarter of 2020, primarily due to recovery from the COVID-19 pandemic. Although the pandemic did not begin to impact the Company’s operations in the first quarter of 2020, it did have a significant impact on the Company’s operations in the second quarter of 2020. Therefore, the quarterly period-over-period comparisons reflect the recovery in the second quarter of 2021 and the negative impact in the second quarter of 2020.

While a recovery from the pandemic is underway, economic conditions will be volatile as long as COVID-19 remains a public health threat. The Company continues to monitor developments. We will continue to monitor the worldwide public health threat, government actions to combat COVID-19 and the impact such developments may have on the overall economy, our clients and operations. If the impact of the pandemic continues to go beyond expectations, the Company believes it is well positioned through the actions implemented at the onset of the pandemic to successfully work through the effects of COVID-19 on our business. The impact of the pandemic and the corresponding actions are reflected in our judgments, assumptions and estimates in the preparation of the financial statements. The judgments, assumptions and estimates will be updated and could result in different results in the future depending on the continued impact of the COVID-19 pandemic.

The accompanying financial statements reflect all adjustments, consisting of normally recurring accruals, which in the opinion of management are necessary for a fair presentation, in all material respects, of the information contained therein. Intercompany balances and transactions have been eliminated in consolidation. Certain reclassifications have been made to the prior year financial information to conform to the current year presentation.

Recent Developments

On December 21, 2020, MDC and Stagwell entered into a definitive transaction agreement (as amended on June 4, 2021 and as of July 8, 2021, the “Transaction Agreement”) providing for the combination of MDC with the subsidiaries of Stagwell that own and operate a portfolio of marketing services companies (the “Stagwell Entities”). The combination and related transactions, including the domestication of MDC to a Delaware corporation, are referred to as the “Transactions.” See “Item 1. Business – Recent Developments” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, filed on March 16, 2021, for a description of the Transactions.

On July 26, 2021, the Company’s shareholders approved the Transactions, and on August 2, 2021 (the effective date), the combined company began to conduct business as Stagwell Inc. On August 3, 2021, Stagwell Inc. began to trade on the NASDAQ Stock Exchange under the ticker symbol STGW.

On July 26, 2021, the Company sent a notice of redemption to the holders of its 7.50% senior notes due 2024 (the “Senior Notes”). The redemption date is scheduled for August 20, 2021 at a redemption price equal to 101.625% of the outstanding principal amount of the Senior Notes being redeemed (the “Redemption Price”), plus, accrued and unpaid interest on the principal amount of such Senior Notes (the “Redemption Payment”). The Redemption Payment is approximately $904 million,

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consisting of the Redemption Price of approximately $884 million (principal of $870 million and a premium of $14 million) and accrued and unpaid interest of approximately $20 million.

On August 2, 2021, the Company repaid the total amount outstanding and terminated its revolving credit facility due February 3, 2022.

The plan to redeem the Senior Notes and the termination of the revolving credit facility were initiated in connection with the closing of the Transactions and the plan to refinance the liquidity position of the combined company.

On July 8, 2021, the Company entered into agreements with Stagwell and affiliates of The Goldman Sachs Group amending certain terms of their preference shares (see Note 10 of the Notes to the Unaudited Condensed Consolidated Financial Statements), which, among other things, reduced the accretion rate on the base liquidation preference of the combined company to zero percent per annum from and after the date that is two business days following the closing of the combination until the one year anniversary thereof.

As the information provided throughout this report is historical, it primarily reflects information about the Company as of June 30, 2021, without giving effect to the Transactions or the Stagwell Entities.

2. Acquisitions and Dispositions

2021 Acquisition

On April 26, 2021, the Company acquired the remaining 40% ownership interest of Gale it did not already own for an aggregate purchase price of approximately $20,000, comprised of $7,695, which was settled with Company stock and deferred payments with an estimated present value at the acquisition date of $11,406, to be paid in 2022 and 2023. The difference between the purchase price and the noncontrolling interest of $10,339 was recorded in Common stock and other paid-in capital in the Unaudited Condensed Consolidated Balance Sheets.

2020 Acquisition

On July 1, 2020, the Company acquired the remaining 10% ownership interest of Veritas it did not already own for an aggregate purchase price of $2,187, of which $1,087 was a deferred cash payment. As a result of the transaction, the Company reduced noncontrolling and redeemable noncontrolling interests by $2,651. The difference between the purchase price and the noncontrolling interest of $464 was recorded in Common stock and other paid-in capital in the Unaudited Condensed Consolidated Balance Sheets.

On March 19, 2020, the Company acquired the remaining 22.5% ownership interest of KWT Global it did not already own for an aggregate purchase price of $2,118, comprised of a closing cash payment of $729 and contingent deferred acquisition payments with an estimated present value at the acquisition date of $1,389. The contingent deferred payments were based on the financial results of the underlying business from 2019 to 2020 with final payment made in 2021. As a result of the transaction, the Company reduced redeemable noncontrolling interests by $1,615. The difference between the purchase price and the redeemable noncontrolling interest of $503 was recorded in Common stock and other paid-in capital in the Unaudited Condensed Consolidated Balance Sheets.

2020 Disposition

On February 14, 2020, the Company sold substantially all the assets and certain liabilities of Sloane and Company LLC (“Sloane”), an indirectly wholly owned subsidiary of the Company, to an affiliate of The Stagwell Group LLC (“Stagwell”), for an aggregate sale price of $26,696, consisting of cash received at closing plus contingent deferred payments expected to be paid over the next two years. The sale resulted in a gain of $16,827, which is included in Other, net within the Unaudited Condensed Consolidated Statements of Operations. Sloane was included within Allison & Partners which is included within the All Other category.

3. Revenue

The Company’s revenue recognition policies are established in accordance with ASC 606, and accordingly, revenue is recognized when control of the promised goods or services is transferred to our clients, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.

The MDC network provides an extensive range of services to our clients, offering a variety of marketing and communication capabilities including strategy, creative and production for advertising campaigns across a variety of platforms

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(print, digital, social media, television broadcast), public relations services including strategy, editorial, crisis support or issues management, media training, influencer engagement and events management. We also provide media buying and planning across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast), experiential marketing and application/website design and development.

The primary source of the Company’s revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses, depending on the terms of the client contract. In all circumstances, revenue is only recognized when collection is reasonably assured. Certain of the Company’s contractual arrangements have more than one performance obligation. For such arrangements, revenue is allocated to each performance obligation based on its relative stand-alone selling price. Stand-alone selling prices are determined based on the prices charged to clients or using expected cost plus margin.

The determination of our performance obligations is specific to the services included within each contract. Based on a client’s requirements within the contract, and how these services are provided, multiple services could represent separate performance obligations or be combined and considered one performance obligation. Contracts that contain services that are not significantly integrated or interdependent, and that do not significantly modify or customize each other, are considered separate performance obligations. Typically, we consider media planning, media buying, creative (or strategy), production and experiential marketing services to be separate performance obligations if included in the same contract as each of these services can be provided on a stand-alone basis, and do not significantly modify or customize each other. Public relations services and application/website design and development are typically each considered one performance obligation as there is a significant integration of these services into a combined output.

We typically satisfy our performance obligations over time, as services are performed. Fees for services are typically recognized using input methods (direct labor hours, materials and third-party costs) that correspond with efforts incurred to date in relation to total estimated efforts to complete the contract. Point in time recognition primarily relates to certain commission-based contracts, which are recognized upon the placement of advertisements in various media when the Company has no further performance obligation.

Revenue is recognized net of sales and other taxes due to be collected and remitted to governmental authorities. The Company’s contracts typically provide for termination by either party within 30 to 90 days. Although payment terms vary by client, they are typically within 30 to 60 days. In addition, the Company generally has the right to payment for all services provided through the end of the contract or termination date.

Within each contract, we identify whether the Company is principal or agent at the performance obligation level. In arrangements where the Company has substantive control over the service before transferring it to the client, and is primarily responsible for integrating the services into the final deliverables, we act as principal. In these arrangements, revenue is recorded at the gross amount billed. Accordingly, for these contracts the Company has included reimbursed expenses in revenue. In other arrangements where a third-party supplier, rather than the Company, is primarily responsible for the integration of services into the final deliverables, and thus the Company is solely arranging for the third-party supplier to provide these services to our client, we generally act as agent and record revenue equal to the net amount retained, when the fee or commission is earned. The role of MDC’s agencies under a production services agreement is to facilitate a client’s purchasing of production capabilities from a third-party production company in accordance with the client’s strategy and guidelines. The obligation of MDC’s agencies under media buying services is to negotiate and purchase advertising media from a third-party media vendor on behalf of a client to execute its media plan. We do not obtain control prior to transferring these services to our clients; therefore, we primarily act as agent for production and media buying services.

A small portion of the Company’s contractual arrangements with clients include performance incentive provisions, which allow the Company to earn additional revenues as a result of its performance relative to both quantitative and qualitative goals. Incentive compensation is primarily estimated using the most likely amount method and is included in revenue up to the amount that is not expected to result in a reversal of a significant amount of cumulative revenue recognized. We recognize revenue related to performance incentives as we satisfy the performance obligation to which the performance incentives are related.

Disaggregated Revenue Data

The Company provides a broad range of services to a large base of clients across the full spectrum of industry verticals globally. The primary source of revenue is from agency arrangements in the form of fees for services performed, commissions, and from performance incentives or bonuses. Certain clients may engage with the Company in various geographic locations, across multiple disciplines, and through multiple Partner Firms. Representation of a client rarely means that MDC handles marketing communications for all brands or product lines of the client in every geographical location. The Company’s Partner Firms often cooperate with one another through referrals and the sharing of both services and expertise, which enables MDC to service clients’ varied marketing needs by crafting custom integrated solutions. Additionally, the Company maintains separate,

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independent operating companies to enable it to effectively manage potential conflicts of interest by representing competing clients across the MDC network.

The following table presents revenue disaggregated by client industry vertical for the three and six months ended June 30, 2021 and 2020:


		Three Months Ended June 30,				Six Months Ended June 30,
Industry	Reportable Segment	2021		2020		2021		2020
Food & Beverage	All	$	62,462	$	46,811	$	117,640	$	104,396
Retail	All	33,901		32,728		64,678		69,537
Consumer Products	All	48,784		34,855		94,189		74,189
Communications	All	19,215		16,172		36,205		38,014
Automotive	All	13,945		13,020		29,574		38,212
Technology	All	54,810		38,846		101,200		88,341
Healthcare	All	37,074		23,112		68,568		46,843
Financials	All	24,138		19,748		48,580		43,753
Transportation and Travel/Lodging	All	11,917		9,053		21,865		25,552
Other	All	39,359		25,332		70,691		58,582
		$	345,605	$	259,677	$	653,190	$	587,419

MDC has historically largely focused where the Company was founded in North America, the largest market for its services in the world. The Company has expanded its global footprint to support clients looking for help to grow their businesses in new markets. MDC’s Partner Firms are located in the United States, Canada, and an additional eleven countries around the world. In the past, some clients have responded to weakening economic conditions with reductions to their marketing budgets, which included discretionary components that are easier to reduce in the short term than other operating expenses.

The following table presents revenue disaggregated by geography for the three and six months ended June 30, 2021 and 2020:


		Three Months Ended June 30,				Six Months Ended June 30,
Geographical Location	Reportable Segment	2021		2020		2021		2020
United States	All	$	277,542	$	210,342	$	520,122	$	474,903
Canada	All	22,992		16,609		45,642		34,865
Other	All	45,071		32,726		87,426		77,651
		$	345,605	$	259,677	$	653,190	$	587,419

Contract Assets and Liabilities

Contract assets consist of fees and reimbursable outside vendor costs incurred on behalf of clients when providing advertising, marketing and corporate communications services that have not yet been invoiced to clients. Unbilled service fees were $73,446 and $49,110 at June 30, 2021 and December 31, 2020, respectively, and are included as a component of Accounts receivable on the Unaudited Condensed Consolidated Balance Sheets. Outside vendor costs incurred on behalf of clients which have yet to be invoiced were $16,793 and $10,552 at June 30, 2021 and December 31, 2020, respectively, and are included on the Unaudited Condensed Consolidated Balance Sheets as Expenditures billable to clients. Such amounts are invoiced to clients at various times over the course of providing services.

Contract liabilities consist of fees billed to clients in excess of fees recognized as revenue and are classified as Advance billings and also are included within Accruals and other liabilities on the Company’s Unaudited Condensed Consolidated Balance Sheets. In arrangements in which we are acting as an agent, the revenue recognition related to the contract liability is presented on a net basis within the Unaudited Condensed Consolidated Statements of Operations. Advance billings at June 30, 2021 and December 31, 2020 were $211,248 and $152,956, respectively. The increase in the Advance billings balance of $58,292 for the six months ended June 30, 2021 was primarily driven by cash payments received or due in advance of satisfying our performance obligations, offset by $118,934 of revenues recognized that were included in the Advance billings

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balances as of December 31, 2020 and reductions due to the incurrence of third-party costs. Contract liabilities classified within Accruals and other liabilities at June 30, 2021 and December 31, 2020 were $118,589 and $112,755, respectively. The increase in the balance of $5,834 for the six months ended June 30, 2021 was primarily driven by cash payments received or due in advance of satisfying our performance obligations, offset by $78,780 of revenues recognized that were included in the balance as of December 31, 2020 and reductions due to the incurrence of third-party costs.

Changes in the contract asset and liability balances during the six months ended June 30, 2021 were not materially impacted by write offs, impairment losses or any other factors.

The majority of our contracts are for periods of one year or less. For those contracts with a term of more than one year, we had approximately $8,033 of unsatisfied performance obligations as of June 30, 2021, of which we expect to recognize approximately 58% in 2021 and 42% in 2022.

4. Income (Loss) Per Common Share

The following table sets forth the computation of basic and diluted income (loss) per common share:


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Numerator:
Net income (loss) attributable to MDC Partners Inc.	$	6,106	$	(595)	$	11,116	$	407
Accretion on convertible preference shares	(3,798)		(3,509)		(7,522)		(6,949)
Net income allocated to convertible preference shares	(653)		—		(1,018)		—
Net income (loss) attributable to MDC Partners Inc. common shareholders	$	1,655	$	(4,104)	$	2,576	$	(6,542)

Adjustment to net income allocated to convertible preference shares	20		—		26		—
Net income (loss) attributable to MDC Partners Inc. common shareholders - Diluted	$	1,675	$	(4,104)	$	2,602	$	(6,542)
Denominator:
Basic weighted average number of common shares outstanding	75,078,755		72,528,455		74,240,447		72,463,058
Diluted weighted average number of common shares outstanding	78,459,483		72,528,455		77,001,526		72,463,058
Basic	$	0.02	$	(0.06)	$	0.03	$	(0.09)
Diluted	$	0.02	$	(0.06)	$	0.03	$	(0.09)

Anti-dilutive stock awards	308,800		2,912,436		1,653,634		2,912,436

Restricted stock and restricted stock unit awards of 0 and 2,203,717 as of June 30, 2021 and 2020, respectively, are excluded from the computation of diluted income (loss) per common share because the performance contingency necessary for vesting has not been met as of the reporting date. In addition, there were 145,000 Preference Shares outstanding which were convertible into 30,019,307 and 27,733,199 Class A common shares at June 30, 2021 and 2020, respectively. These Preference Shares were anti-dilutive for each period presented in the table above and are therefore excluded from the diluted income (loss) per common share calculation.

5. Deferred Acquisition Consideration

Deferred acquisition consideration on the balance sheet consists of deferred obligations related to contingent and fixed purchase price payments, and to a lesser extent, contingent and fixed retention payments tied to continued employment of specific personnel. Contingent deferred acquisition consideration is recorded at the acquisition date fair value and adjusted at each reporting period through operating income, for contingent purchase price payments, or net interest expense, for fixed purchase price payments. The Company accounts for certain retention payments through operating income as stock-based compensation over the required retention period.

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The following table presents changes in contingent deferred acquisition consideration, which is measured at fair value on a recurring basis using significant unobservable inputs, and a reconciliation to the amounts reported on the balance sheets as of June 30, 2021 and December 31, 2020.


	June 30,		December 31,
	2021		2020
Beginning Balance of Contingent Payments	$	82,802	$	74,671
Payments	(44,324)		(46,792)
Redemption value adjustments (1)	18,552		44,993
Additions - Acquisitions and step-up transactions	11,406		7,703
Other	(768)		2,227
Ending balance of contingent payments	$	67,668	$	82,802
Fixed Payments	—		263
	$	67,668	$	83,065

(1) Redemption value adjustments are fair value changes from the Company’s initial estimates of deferred acquisition payments and stock-based compensation charges relating to acquisition payments that are tied to continued employment. Redemption value adjustments are recorded within Office and general expenses on the Unaudited Condensed Consolidated Statements of Operations.

The following table presents the impact to the Company’s Statements of operations due to the redemption value adjustments for the contingent deferred acquisition consideration:


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Loss (income) attributable to fair value adjustments	$	5,612	$	2,312	$	17,297	$	(2,288)
Stock-based compensation	548		(496)		1,255		1,529
Redemption value adjustments	$	6,160	$	1,816	$	18,552	$	(759)

6. Leases

The Company leases office space in North America, Europe, Asia, South America, and Australia. This space is primarily used for office and administrative purposes by the Company’s employees in performing professional services. These leases are classified as operating leases and expire between years 2021 through 2034. The Company’s finance leases are immaterial.

The Company’s leasing policies are established in accordance with ASC 842, and accordingly, the Company recognizes on the balance sheet at the time of lease commencement a right-of-use lease asset and a lease liability, initially measured at the present value of the lease payments. Right-of-use lease assets represent the Company’s right to use an underlying asset for the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease. All right-of-use lease assets are reviewed for impairment. As the Company’s implicit rate in its leases is not readily determinable, in determining the present value of lease payments, the Company uses its incremental borrowing rate based on the information available at the commencement date. Lease payments included in the measurement of the lease liability are comprised of noncancelable lease payments, payments based upon an index or rate, payments for optional renewal periods where it is reasonably certain the renewal period will be exercised, and payments for early termination options unless it is reasonably certain the lease will not be terminated early.

Lease costs are recognized in the Unaudited Condensed Consolidated Statements of Operations over the lease term on a straight-line basis. Leasehold improvements are depreciated on a straight-line basis over the lesser of the term of the related lease or the estimated useful life of the asset.

Some of the Company’s leases contain variable lease payments, including payments based upon an index or rate. Variable lease payments based upon an index or rate are initially measured using the index or rate in effect at the lease commencement date and are included within the lease liabilities. Lease liabilities are not remeasured as a result of changes in the index or rate, rather changes in these types of payments are recognized in the period in which the obligation for those payments is incurred. In addition, some of our leases contain variable payments for utilities, insurance, real estate tax, repairs and maintenance, and other variable operating expenses. Such amounts are not included in the measurement of the lease liability and are recognized in the period when the facts and circumstances which the variable lease payments are based upon occur.

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Some of the Company’s leases include options to extend or renew the leases through 2044. The renewal and extension options are not included in the lease term as the Company is not reasonably certain that it will exercise its option.

From time to time, the Company enters into sublease arrangements both with unrelated third-parties and with our partner agencies. These leases are classified as operating leases and expire between years 2021 through 2027. Sublease income is recognized over the lease term on a straight-line basis. Currently, the Company subleases office space in North America, Asia, Europe and Australia.

As of June 30, 2021, the Company has entered into six operating leases for which the commencement date has not yet occurred as the premises are in the process of being prepared for occupancy by the landlord or the term of the move-out space has not yet expired. Accordingly, these six leases represent an obligation of the Company that is not reflected within the Unaudited Condensed Consolidated Balance Sheets as of June 30, 2021. The aggregate future liability related to these leases is approximately $38,238.

The discount rate used for leases accounted for under ASC 842 is the Company’s collateralized credit adjusted borrowing rate.

The following table presents lease costs and other quantitative information for the three and six months ended June 30, 2021 and 2020:


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Lease Cost:
Operating lease cost	$	16,898	$	18,511	$	34,025	$	34,902
Variable lease cost	2,328		3,573		4,921		8,228
Sublease rental income	(2,311)		(2,892)		(4,875)		(5,697)
Total lease cost	$	16,915	$	19,192	$	34,071	$	37,433
Additional information:
Cash paid for amounts included in the measurement of lease liabilities for operating leases
Operating cash flows	$	17,463	$	17,592	$	34,259	$	35,227

Right-of-use lease assets obtained in exchange for operating lease liabilities and other non-cash adjustments	$	620	$	30,815	$	4,436	$	37,934
Weighted average remaining lease term (in years) - Operating leases	7.1		7.4		7.1		7.4
Weighted average discount rate - Operating leases	10.7		10.5		10.7		10.5

In the six months ended June 30, 2021, the Company recorded a charge of $875 to reduce the carrying value of two of its right-of-use lease assets and accelerate the operating expenses of one of its right-of-use lease assets. These right-of-use lease assets related to three agencies within its Integrated Networks - Group B reportable segment. The Company evaluated the facts and circumstances related to the use of the assets which indicated that they may not be recoverable. Using adjusted quoted market prices to develop expected future cash flows, it was determined that the fair value of the assets were less than their carrying value. This impairment charge is included in Impairment and other losses within the Unaudited Condensed Consolidated Statements of Operations.

In the six months ended June 30, 2020, the Company recorded an impairment charge of $5,619 to reduce the carrying value of its right-of-use lease assets and related leasehold improvements of two of its agencies within its Integrated Networks - Group B reportable segment and leased space of Corporate, in addition to accelerating the operating expenses of four leases.

Operating lease expense is included in office and general expenses in the Unaudited Condensed Consolidated Statements of Operations. The Company’s lease expense for leases with a term of 12 months or less is immaterial.

The following table presents minimum future rental payments under the Company’s leases at June 30, 2021 and their reconciliation to the corresponding lease liabilities:

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	Maturity Analysis
Remaining 2021	$35,383
2022	61,205
2023	56,935
2024	50,683
2025	39,640
2026 and thereafter	152,753
Total	396,599
Less: Present value discount	(123,388)
Lease liability	$	273,211

7. Debt

As of June 30, 2021 and December 31, 2020, the Company’s indebtedness was comprised as follows:


	June 30, 2021		December 31, 2020
Revolving Credit Agreement	$	88,602	$	—
Senior Notes	870,256		870,256
Debt Issuance Cost	(23,786)		(27,072)
	$	935,072	$	843,184

See Note 1 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information regarding the Company’s plan to redeem the Senior Notes and the termination of its Revolving Credit Agreement subsequent to June 30, 2021.

Senior Notes

The aggregate principal amount of the senior notes totaling $870.3 million mature on May 1, 2024 bear interest, payable semiannually in arrears on May 1 and November 1, at a rate of 7.50% per annum (the “Senior Notes”). MDC may, at its option, redeem the Senior Notes in whole at any time or in part from time to time, at varying prices based on the timing of the redemption. The Company was in compliance with all covenants at June 30, 2021.

Revolving Credit Agreement

The Company is party to a $211,500 secured revolving credit facility due February 3, 2022. The Company had $88,602 outstanding under the revolving credit facility as of June 30, 2021.

Advances under the Credit Agreement bear interest as follows: (i) Non-Prime Rate Loans bear interest at the Non-Prime Rate plus the Non-Prime Rate Margin and (ii) all other Obligations bear interest at the Prime Rate, plus the Prime Rate Margin. The Non-Prime Rate Margin and Prime Rate Margin will range from 2.50% to 3.00% for Non-Prime Rate Loans and from 1.75% to 2.25% for Prime Rate Loans. In addition to paying interest on outstanding principal under the Credit Agreement, MDC is required to pay an unused revolver fee to lenders under the Credit Agreement in respect of unused commitments thereunder.

The Company was in compliance with all of the terms and conditions of its Credit Agreement as of June 30, 2021.

At June 30, 2021 and December 31, 2020, the Company had issued undrawn outstanding letters of credit of $19,533 and $18,651, respectively.

8. Noncontrolling and Redeemable Noncontrolling Interests

When acquiring less than 100% ownership of an entity, the Company may enter into agreements that give the Company an option to purchase, or require the Company to purchase, the incremental ownership interests under certain circumstances. Where the option to purchase the incremental ownership is within the Company’s control, the amounts are recorded as noncontrolling interests in the equity section of the Company’s Unaudited Condensed Consolidated Balance Sheets. Where the incremental purchase may be required of the Company, the amounts are recorded as redeemable noncontrolling interests in mezzanine equity at their estimated acquisition date redemption value and adjusted at each reporting period for changes to their estimated redemption value through additional paid-in capital (but not less than their initial redemption value), except for foreign currency translation adjustments. On occasion, the Company may initiate a renegotiation to acquire an incremental

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ownership interest and the amount of consideration paid may differ materially from the amounts recorded in the Company’s Unaudited Condensed Consolidated Balance Sheets.

Noncontrolling Interests

Changes in amounts due to noncontrolling interest holders included in Accruals and other liabilities on the Unaudited Condensed Consolidated Balance Sheets for the year ended December 31, 2020 and six months ended June 30, 2021 were as follows:


	Noncontrolling Interests
Balance at December 31, 2019	$	14,028
Income attributable to noncontrolling interests	21,774
Distributions made	(15,192)
Other	94
Balance at December 31, 2020	$	20,704
Income attributable to noncontrolling interests	12,722
Distributions made	(20,855)
Other	165
Balance at June 30, 2021	$	12,736

Changes in the Company’s ownership interests in our less than 100% owned subsidiaries during the three and six months ended June 30, 2021 and 2020 were as follows:


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Net income (loss) attributable to MDC Partners Inc.	$	6,106	$	(595)	$	11,116	$	407
Transfers from the noncontrolling interest:
Decrease in MDC Partners Inc. paid-in capital for purchase of redeemable noncontrolling interests and noncontrolling interests	(10,339)		—		(10,669)		(503)
Net transfers from noncontrolling interests	$	(10,339)	$	—	$	(10,669)	$	(503)
Change from net income (loss) attributable to MDC Partners Inc. and transfers to noncontrolling interests	$	(4,233)	$	(595)	$	447	$	(96)

Redeemable Noncontrolling Interests

The following table presents changes in redeemable noncontrolling interests:


	Six Months Ended June 30, 2021		Year Ended December 31, 2020
Beginning Balance	$	27,137	$	36,973
Redemptions	—		(12,289)
Granted	—		—
Changes in redemption value	(2,000)		2,800
Currency translation adjustments	86		(347)
Other	(584)		—
Ending Balance	$	24,639	$	27,137

The noncontrolling shareholders’ ability to exercise any such option right is subject to the satisfaction of certain conditions, including conditions requiring notice in advance of exercise and specific employment termination conditions. In addition, these rights cannot be exercised prior to specified staggered exercise dates. The exercise of these rights at their earliest contractual date would result in obligations of the Company to fund the related amounts during 2021 to 2025. It is not determinable, at this time, if or when the owners of these rights will exercise all or a portion of these rights.

The redeemable noncontrolling interest of $24,639 as of June 30, 2021, consists of $16,040, assuming that the subsidiaries perform over the relevant periods at their current profit levels, $8,599 upon termination of such owner’s employment with the

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applicable subsidiary or death and $0 representing the initial redemption value (required floor) recorded for certain acquisitions in excess of the amount the Company would have to pay should the Company acquire the remaining ownership interests for such subsidiaries.

These adjustments will not impact the calculation of earnings (loss) per share if the redemption values are less than the estimated fair values. There is no related impact on the Company’s income per share calculations.

9. Commitments, Contingencies, and Guarantees

Legal Proceedings. The Company’s operating entities are involved in legal proceedings of various types. While any litigation contains an element of uncertainty, the Company has no reason to believe that the outcome of such proceedings or claims will have a material adverse effect on the financial condition or results of operations of the Company.

Deferred Acquisition Consideration and Options to Purchase. See Notes 5 and 8 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for information regarding potential payments associated with deferred acquisition consideration and the acquisition of noncontrolling shareholders’ ownership interest in subsidiaries.

Natural Disasters. Certain of the Company’s operations are located in regions of the United States which typically are subject to hurricanes. During the three and six months ended June 30, 2021 and 2020, these operations did not incur any material costs related to damages resulting from hurricanes.

Guarantees. Generally, the Company has indemnified the purchasers of certain assets in the event that a third party asserts a claim against the purchaser that relates to a liability retained by the Company. These types of indemnification guarantees typically extend for a number of years. Historically, the Company has not made any significant indemnification payments under such agreements and no amount has been accrued in the accompanying consolidated financial statements with respect to these indemnification guarantees. The Company continues to monitor the conditions that are subject to guarantees and indemnifications to identify whether it is probable that a loss has occurred and would recognize any such losses under any guarantees or indemnifications in the period when those losses are probable and estimable.

Commitments. At June 30, 2021, the Company had $19,533 of undrawn letters of credit.

The Company entered into operating leases for which the commencement date has not yet occurred as of June 30, 2021. See Note 6 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for additional information.

10. Share Capital

The authorized and outstanding share capital of the Company as of June 30, 2021 is below. See Note 1 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information regarding the Transactions.

Series 6 Convertible Preference Shares

On March 14, 2019 (the “Series 6 Issue Date”), the Company entered into a securities purchase agreement with Stagwell Agency Holdings LLC (“Stagwell Holdings”), an affiliate of Stagwell, pursuant to which Stagwell Holdings agreed to purchase (i) 14,285,714 newly authorized Class A shares (the “Stagwell Class A Shares”) for an aggregate contractual purchase price of $50,000 and (ii) 50,000 newly authorized Series 6 convertible preference shares (“Series 6 Preference Shares”) for an aggregate contractual purchase price of $50,000. The Company received proceeds of approximately $98,620 net of fees and estimated expenses, which were primarily used to pay down existing debt under the Company’s credit facility and for general corporate purposes. Except as required by law, the Series 6 Preference Shares do not have voting rights and are not redeemable at the option of Stagwell Holdings.

The holders of the Series 6 Preference Shares have the right to convert their Series 6 Preference Shares in whole at any time and from time to time, and in part at any time and from time to time, into a number of Class A Shares equal to the then-applicable liquidation preference divided by the applicable conversion price at such time (the “Conversion Price”). The initial liquidation preference per share of each Series 6 Preference Share is $1,000. The initial Conversion Price is $5.00 per Series 6 Preference Share, subject to customary adjustments for share splits and combinations, dividends, recapitalizations and other matters, including weighted average anti-dilution protection for certain issuances of equity or equity-linked securities.

The Series 6 Preference Shares’ liquidation preference accretes at 8.0% per annum, compounded quarterly until the five-year anniversary of the Series 6 Issue Date. During the six months ended June 30, 2021, the Series 6 Preference Shares accreted at a monthly rate of $7.84, for total accretion of $2,329, bringing the aggregate liquidation preference to $59,980 as of June 30, 2021. The accretion is considered in the calculation of Net income (loss) attributable to MDC Partners Inc. common shareholders. See Note 4 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for further information regarding the Series 6 Preference Shares.

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Holders of the Series 6 Preference Shares are entitled to dividends in an amount equal to any dividends that would otherwise have been payable on the Class A Shares issued upon conversion of the Series 6 Preference Shares. The Series 6 Preference Shares are convertible at the Company’s option (i) on and after the two-year anniversary of the Series 6 Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least 125% of the Conversion Price or (ii) after the fifth anniversary of the Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least equal to the Conversion Price.

Series 4 Convertible Preference Shares

On March 7, 2017 (the “Series 4 Issue Date”), the Company issued 95,000 newly created Preference Shares (“Series 4 Preference Shares”) to affiliates of The Goldman Sachs Group, Inc. (collectively, the “Purchaser”) pursuant to a $95,000 private placement. The Company received proceeds of approximately $90,123, net of fees and estimated expenses, which were primarily used to pay down existing debt under the Company’s credit facility and for general corporate purposes. Except as required by law, the Series 4 Preference Shares do not have voting rights and are not redeemable at the option of the Purchaser.

Subsequent to the ninetieth day following the Series 4 Issue Date, the holders of the Series 4 Preference Shares have the right to convert their Series 4 Preference Shares in whole at any time and from time to time and in part at any time and from time to time into a number of Class A Shares equal to the then-applicable liquidation preference divided by the applicable conversion price at such time (the “Conversion Price”). The initial liquidation preference per share of each Series 4 Preference Share is $1,000. The Conversion Price of a Series 4 Preference Share is subject to customary adjustments for share splits and combinations, dividends, recapitalizations and other matters, including weighted average anti-dilution protection for certain issuances of equity or equity-linked securities. In connection with the anti-dilution protection provision triggered by the issuance of equity securities to Stagwell Holdings, the Conversion Price per Series 4 Preference Share was reduced to $7.42 from the initial Conversion Price of $10.00.

The Series 4 Preference Shares’ liquidation preference accretes at 8.0% per annum, compounded quarterly until the five-year anniversary of the Series 4 Issue Date. During the six months ended June 30, 2021, the Series 4 Preference Shares accreted at a monthly rate of approximately $9.20 per Series 4 Preference Share, for total accretion of $5,193, bringing the aggregate liquidation preference to $133,732 as of June 30, 2021. The accretion is considered in the calculation of net income (loss) attributable to MDC Partners Inc. common shareholders. See Note 4 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for further information regarding the Series 4 Preference Shares.

Holders of the Series 4 Preference Shares are entitled to dividends in an amount equal to any dividends that would otherwise have been payable on the Class A Shares issued upon conversion of the Series 4 Preference Shares. The Series 4 Preference Shares are convertible at the Company’s option (i) on and after the two-year anniversary of the Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least 125% of the Conversion Price or (ii) after the fifth anniversary of the Series 4 Issue Date, if the closing trading price of the Class A Shares over a specified period prior to conversion is at least equal to the Conversion Price.

Class A Common Shares (“Class A Shares”)

These are an unlimited number of subordinate voting shares, carrying one vote each, with a par value of $0, entitled to dividends equal to or greater than Class B Shares, convertible at the option of the holder into one Class B Share for each Class A Share after the occurrence of certain events related to an offer to purchase all Class B shares. There were 77,254,378 and 73,529,105 Class A Shares issued and outstanding as of June 30, 2021 and December 31, 2020, respectively.

Class B Common Shares (“Class B Shares”)

These are an unlimited number of voting shares, carrying twenty votes each, with a par value of $0, convertible at any time at the option of the holder into one Class A share for each Class B share. There were 3,743 and 3,743 Class B Shares issued and outstanding as of June 30, 2021 and December 31, 2020, respectively.

11. Fair Value Measurements

A fair value measurement assumes a transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability.

In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible as well as considers counterparty credit risk in its assessment of fair value. The hierarchy for observable and unobservable inputs used to measure fair value into three broad levels are described below:

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•Level 1 - Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.

•Level 2 - Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.

•Level 3 - Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest priority to Level 3 inputs.

Financial Liabilities that are not Measured at Fair Value on a Recurring Basis

The following table presents certain information for our financial liability that is not measured at fair value on a recurring basis at June 30, 2021 and December 31, 2020:



	June 30, 2021				December 31, 2020
	Carrying Amount		Fair Value		Carrying Amount		Fair Value
Liabilities:
Senior Notes	$	870,256	$	882,222	$	870,256	$	883,580

Our long-term debt includes fixed rate debt. The fair value of this instrument is based on quoted market prices in markets that are not active. Therefore, this debt is classified as Level 2 within the fair value hierarchy.

Financial Liabilities Measured at Fair Value on a Recurring Basis

Contingent deferred acquisition consideration (Level 3 fair value measurement) is recorded at the acquisition date fair value and adjusted at each reporting period. The estimated liability is determined in accordance with various contractual valuation formulas and is dependent upon significant assumptions, such as the growth rate of the earnings of the relevant subsidiary during the contractual period and the discount rate. These growth rates are consistent with the Company’s long-term forecasts. As of June 30, 2021, the discount rate used to measure these liabilities was 5.1%.

As these estimates require the use of assumptions about future performance, which are uncertain at the time of estimation, the fair value measurements presented on the Unaudited Condensed Consolidated Balance Sheets are subject to material uncertainty.

See Note 5 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for additional information regarding contingent deferred acquisition consideration.

At June 30, 2021 and December 31, 2020, the carrying amount of the Company’s financial instruments, including cash and cash equivalents, accounts receivable and accounts payable, approximated fair value because of their short-term maturity.

Non-financial Assets and Liabilities that are Measured at Fair Value on a Nonrecurring Basis

Certain non-financial assets are measured at fair value on a nonrecurring basis, primarily goodwill, intangible assets (Level 3 fair value measurement) and right-of-use lease assets (Level 2 fair value measurement). Accordingly, these assets are not measured and adjusted to fair value on an ongoing basis but are subject to periodic evaluations for potential impairment. The Company did not recognize an impairment of goodwill or intangible assets for the three and six months ended June 30, 2021. The company recognized an impairment of goodwill of $13,382 for the three and six months ended June 30, 2020.

The Company recognized a charge of $875 to reduce the carrying value of its right-of-use lease assets in the six months ended June 30, 2021. The company recognized an impairment charge of $5,619 to reduce the carrying value of one of its right-of-use lease assets in the six months ended June 30, 2020. See Note 6 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for further information.

12. Supplemental Information

Impairment and Other Losses

The Company recognized a charge of $875 for the six months ended June 30, 2021 to reduce the carrying value of two of its right-of-use lease assets and accelerate the operating expenses of one of its right-of-use lease assets. These right-of-use lease assets related to three agencies within its Integrated Networks - Group B reportable segment.

The company recognized an impairment of goodwill of $13,382 for the three and six months ended June 30, 2020.

See Note 6 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for additional information regarding the impairment of right-of-use lease assets and losses.

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Income Taxes

Our tax provision for interim periods is determined using an estimated annual effective tax rate, adjusted for discrete items arising in interim periods.

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) was signed into law. The CARES Act includes provisions relating to delaying certain payroll tax payments, refundable payroll tax credits, net operating loss carryback periods, modifications to the net interest deduction limitations and technical corrections to the tax depreciation methods for qualified improvement property. The tax law changes in the CARES Act did not have a material impact on the Company’s income tax provision.

The Company had an income tax expense for the three months ended June 30, 2021 of $1,387 (on a pre-tax income of $15,875 resulting in an effective tax rate of 8.7%) compared to an income tax benefit of $7,923 (on pre-tax loss of $4,619 resulting in an effective tax rate of 171.5%) for the three months ended June 30, 2020.

The effective tax rate of 8.7% for the three months ended June 30, 2021 was primarily due to minimal tax expense recognized on U.S. earnings as a result of being subject to a valuation allowance.

The effective tax rate of 171.5% for the three months ended June 30, 2020 was primarily driven by the benefit of losses particularly in the U.S. and the profits in foreign jurisdictions subject to valuation allowances.

The Company had an income tax expense for the six months ended June 30, 2021 of $2,689 (on a pre-tax income of $27,171 resulting in an effective tax rate of 9.9%) compared to income tax expense of $5,577 (on pre-tax income of $10,674 resulting in an effective tax rate of 52.2%) for the six months ended June 30, 2020.

The effective tax rate of 9.9% for the six months ended June 30, 2021 was primarily due to minimal tax expense recognized on U.S. earnings as a result of being subject to a valuation allowance.

The effective tax rate of 52.2% for the six months ended June 30, 2020 was primarily driven by the base erosion and anti-abuse tax (“BEAT”), the related valuation allowances on certain foreign jurisdictions, and the jurisdictional mix of earnings.

Noncash Investing and Financing Activity

The Company's acquisition of the remaining 40% ownership interest of Gale (see Note 2 of the Notes to the Unaudited Condensed Consolidated Financial Statements) comprised of the issuance of Company stock with a fair value of $7,695 (noncash investing activity) and deferred payments of $11,406 (noncash financing activity).

13. Related Party Transactions

In the ordinary course of business, the Company enters into transactions with related parties, including Stagwell and its affiliates. The transactions may range in the nature and value of services underlying the arrangements. Below are the related party transactions that are significant in nature:

In October 2019, a Partner Firm of the Company entered into an arrangement with a Stagwell affiliate, in which the Stagwell affiliate and the Partner Firm collaborated to provide various services to a client of the Partner Firm. The Partner Firm and the Stagwell affiliate pitched and won this business together, with the client ultimately determining the general scope of work for each agency. Under the arrangement, which was structured as a sub-contract due to client preference, the Partner Firm is expected to pay the Stagwell affiliate, for services provided by the Stagwell affiliate in connection with serving the client, approximately $2,000 which has been fully recognized in March 2021. As of June 30, 2021, $22 was owed to the affiliate.

In May 2020, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform programmatic media planning, buying and reporting services. Under the arrangement, the Partner Firm is expected to receive from the Stagwell affiliate approximately $2,397, which has been fully recognized in May 2021. As of June 30, 2021, $582 was due from the affiliate.

In November 2020, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform Event Management Services. Under the arrangement, the Partner Firm expected to receive from the Stagwell affiliate approximately $456, which was fully recognized in March of 2021. As of June 30, 2021, $0 was due from the affiliate.

In 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform media buying services. Under the arrangement, the Partner Firm is expected to receive from the Stagwell affiliate approximately $1,060 which is expected to be fully recognized as of December 2021. As of June 30, 2021, $0 was due from the affiliate.

In January 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform media planning, buying and reporting services. Under the arrangement, the Partner Firm expected to receive from the Stagwell affiliate approximately $6,429, which was fully recognized in June 2021. As of June 30, 2021, $0 was due from the affiliate.

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In February 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform requirements gathering and concept features for a future-leaning ad platform for the augmented reality space. Under the arrangement, the Stagwell affiliate is expected to receive from the Partner Firm approximately $140, which has been fully recognized in April 2021. As of June 30, 2021, $140 was due to the affiliate.

In March 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform media relations support and outreach services. Under the arrangement, the Partner Firm is expected to receive from the Stagwell affiliate approximately $190, which is expected to be fully recognized as of September 2022. As of June 30, 2021, $180 was due from the affiliate.

In April 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform media planning, buying and reporting services. Under the arrangement, the Partner Firm is expected to receive from the Stagwell affiliate approximately $3,291, which is expected to be fully recognized as of March 2023. As of June 30, 2021, $434 was due from the affiliate.

In April 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform specialized digital strategy, user experience design, analytics and reporting. Under the arrangement, the Partner Firm is expected to pay the Stagwell affiliate approximately $1,123, which is expected to be fully recognized as of the first quarter of 2022. As of June 30, 2021, $659 was due to the affiliate.

In May 2021, a Partner Firm of the Company entered into an arrangement with a certain Stagwell affiliate to perform website design and development services. Under the arrangement, the Partner Firm is expected to pay the Stagwell affiliate approximately $708, which is expected to be fully recognized as of December 2021. As of June 30, 2021, $0 was due to the affiliate.

The Company entered into an agreement commencing on January 1, 2020 to sublease office space through July 2021 to a company whose chairman is a member of the Company’s Board of Directors. As of June 30, 2021, the total future rental income related to the sublease is approximately $8.

In June 2021, a Partner Firm of the Company entered into an arrangement to perform media planning, buying and reporting services to an organization whose Chief Executive Officer is the wife of the Chief Executive Officer and Chairman of the Company. Under the arrangement, the Partner Firm is expected to receive from the organization approximately $884, which is expected to be fully recognized as of July 2021. As of June 30, 2021, $0 was due from the affiliate.

14. Segment Information

The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”), who is Mark Penn, Chief Executive Officer and Chairman, to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics.

The CODM uses Adjusted EBITDA (defined below) as a key metric, to evaluate the operating and financial performance of a segment, identify trends affecting the segments, develop projections and make strategic business decisions. Adjusted EBITDA is defined as Net income (loss) attributable to MDC Partners Inc. common shareholders’ plus or minus non-operating items to operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, distributions from non-consolidated affiliates and other items, net. Distributions from non-consolidated affiliates includes (i) cash received for profit distributions from non-consolidated affiliates, and (ii) consideration from the sale of ownership interests in non-consolidated affiliates, less contributions to date, plus undistributed earnings (losses). Other items, net includes items such as merger related costs, severance and other restructuring expenses, including costs for leases that will either be terminated or sublet in connection with the centralization of our New York real estate portfolio.

The three reportable segments that result from applying the aggregation criteria are as follows: “Integrated Networks - Group A,” “Integrated Networks - Group B” and the “Media & Data Network.” In addition, the Company combines and discloses operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described throughout the Notes to the Unaudited Condensed Consolidated Financial Statements included herein and Note 2 of the Company’s 2020 Form 10-K.

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•The Integrated Networks - Group A reportable segment is comprised of the Anomaly Alliance (Anomaly, Concentric Partners, Hunter, Mono, Y Media Labs) and Colle McVoy operating segments.

•The Integrated Networks - Group B reportable segment is comprised of the Constellation (72andSunny, CPB, Instrument and Redscout) and Doner Partner Network (6degrees, Doner, KWT, Union, Veritas and Yamamoto) operating segments.

The operating segments aggregated within the Integrated Networks - Group A and B reportable segments provide a range of services for their clients, primarily including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast) as well as public relations and communications services, experiential, social media and influencer marketing. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. While the operating segments are similar in nature, the distinction between the Integrated Networks - Group A and B is the aggregation of operating segments that have the most similar historical and expected average long-term profitability.

•The Media & Data Network reportable segment is comprised of a single operating segment that combines media buying and planning across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast) with technology and data capabilities. The Media & Data Network includes Gale Partners, Kenna, MDC Media and Northstar.

•All Other consists of the Company’s remaining operating segments that provide a range of services including advertising, public relations and marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes Allison & Partners, Bruce Mau, Forsman & Bodenfors, Hello, Team and Vitro.

•Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.

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	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Revenue:	(Dollars in Thousands)
Integrated Networks - Group A	$	117,984	$	82,735	$	220,370	$	173,356
Integrated Networks - Group B	123,486		93,398		234,637		211,105
Media & Data Network	37,517		28,551		74,300		69,609
All Other	66,618		54,993		123,883		133,349
Total	$	345,605	$	259,677	$	653,190	$	587,419








Adjusted EBITDA:
Integrated Networks - Group A	$	27,250	$	17,206	$	49,712	$	33,507
Integrated Networks - Group B	26,544		16,387		52,413		33,523
Media & Data Network	6,895		892		11,976		2,679
All Other	8,231		6,884		14,273		16,788
Corporate	(8,640)		(5,208)		(16,160)		(10,770)
Total Adjusted EBITDA	$	60,280	$	36,161	$	112,214	$	75,727

Depreciation and amortization	$	(8,005)	$	(8,898)	$	(16,181)	$	(18,104)
Impairment and other losses	—		(18,840)		(875)		(19,001)
Stock-based compensation	(6,938)		(1,039)		(4,975)		(4,109)
Deferred acquisition consideration	(5,612)		(2,312)		(17,297)		2,288
Distributions from non-consolidated affiliates	(463)		(1,079)		(472)		(1,065)
Other items, net	(6,619)		(3,895)		(12,104)		(6,311)
Total Operating Income	$	32,643	$	98	$	60,310	$	29,425

Other Income (expenses):
Interest expense and finance charges, net	$	(19,512)	$	(15,942)	$	(38,577)	$	(31,553)
Foreign exchange gain (loss)	1,902		5,342		3,982		(9,415)
Other, net	842		5,883		1,456		22,217
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates	15,875		(4,619)		27,171		10,674
Income tax expense (benefit)	1,387		(7,923)		2,689		5,577
Income before equity in earnings of non-consolidated affiliates	14,488		3,304		24,482		5,097
Equity in losses of non-consolidated affiliates	(151)		(798)		(644)		(798)
Net income	14,337		2,506		23,838		4,299
Net income attributable to the noncontrolling interest	(8,231)		(3,101)		(12,722)		(3,892)
Net income (loss) attributable to MDC Partners Inc.	6,106		(595)		11,116		407
Accretion on and net income allocated to convertible preference shares	(4,451)		(3,509)		(8,540)		(6,949)
Net income (loss) attributable to MDC Partners Inc. common shareholders	$	1,655	$	(4,104)	$	2,576	$	(6,542)

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	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Depreciation and amortization:	(Dollars in Thousands)
Integrated Networks - Group A	$	1,322	$	1,566	$	2,616	$	3,307
Integrated Networks - Group B	3,589		4,387		7,246		8,913
Media & Data Network	457		807		929		1,615
All Other	1,452		1,902		2,989		3,801
Corporate	1,185		236		2,401		468
Total	$	8,005	$	8,898	$	16,181	$	18,104

Stock-based compensation:
Integrated Networks - Group A	$	4,756	$	(105)	$	1,128	$	1,856
Integrated Networks - Group B	1,384		746		2,337		1,646
Media & Data Network	63		4		84		(9)
All Other	181		118		242		198
Corporate	554		276		1,184		418
Total	$	6,938	$	1,039	$	4,975	$	4,109

Capital expenditures:
Integrated Networks - Group A	$	655	$	208	$	930	$	566
Integrated Networks - Group B	271		(272)		484		205
Media & Data Network	431		112		495		197
All Other	188		132		322		456
Corporate	22		1,963		(148)		2,265
Total	$	1,567	$	2,143	$	2,083	$	3,689

The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed.

See Note 3 of the Notes to the Unaudited Condensed Consolidated Financial Statements included herein for a summary of the Company’s revenue by geographic region for the three and six months ended June 30, 2021 and 2020.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Unless otherwise indicated, references to the “Company” or “MDC” mean MDC Partners Inc. and its subsidiaries, and references to a “fiscal year” mean the Company’s year commencing on January 1 of that year and ending December 31 of that year (e.g., fiscal 2021 means the period beginning January 1, 2021, and ending December 31, 2021). Stagwell Inc. is the successor SEC registrant to MDC Partners Inc. As the information provided throughout this report is historical, it primarily reflects information about the Company as of June 30, 2021, without giving effect to the Transactions or the Stagwell Entities.

The Company reports its financial results in accordance with accounting principles generally accepted in the United States of America (“GAAP”). In addition, the Company has included non-GAAP financial measures and ratios, which management uses to operate the business, which it believes provide useful supplemental information to both management and readers of this report in making period-to-period comparisons in measuring the financial performance and financial condition of the Company. These measures do not have a standardized meaning prescribed by GAAP and should not be construed as an alternative to other titled measures determined in accordance with GAAP. The non-GAAP measures included are “organic revenue growth” or “organic revenue decline” and “Adjusted EBITDA.”

Organic revenue growth or organic revenue decline refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating the prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of in the current period. The organic revenue growth (decline) component reflects the constant currency impact (a) of the change in revenue of the Partner Firms which the Company has held throughout each of the comparable periods presented and (b) “non-GAAP acquisitions (dispositions), net.” Non-GAAP acquisitions (dispositions), net

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consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year or same period as the current reportable period, taking into account their respective pre-acquisition revenues for the applicable periods and (iii) for dispositions, the revenue effect from such dispositions as if they had been disposed of during the equivalent period in the prior year. The Company believes that isolating the impact of acquisition activity and foreign currency impacts is an important and informative component to understand the overall change in the Company’s consolidated revenue. The change in the consolidated revenue that remains after these adjustments illustrates the underlying financial performance of the Company’s businesses. Specifically, it represents the impact of the Company’s management oversight, investments and resources dedicated to supporting the businesses’ growth strategy and operations. In addition, it reflects the network benefit of inclusion in the broader portfolio of firms that includes, but is not limited to, cross-selling and sharing of best practices. This approach isolates changes in performance of the business that take place under the Company’s stewardship, whether favorable or unfavorable, and thereby reflects the potential benefits and risks associated with owning and managing a talent-driven services business.

Accordingly, during the first twelve months of ownership by the Company, the organic growth measure may credit the Company with growth from an acquired business that is dependent on work performed prior to the acquisition date, and may include the impact of prior work in progress, existing contracts and backlog of the acquired businesses. It is the presumption of the Company that positive developments that may have taken place at an acquired business during the period preceding the acquisition will continue to result in value creation in the post-acquisition period.

While the Company believes that the methodology used in the calculation of organic revenue change is entirely consistent with our closest U.S. competitors, the calculations may not be comparable to similarly titled measures presented by other publicly traded companies in other industries. Additional information regarding the Company’s acquisition activity as it relates to potential revenue growth is provided in this Item 2 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” under “Certain Factors Affecting our Business.”

Adjusted EBITDA is defined as Net income (loss) attributable to MDC Partners Inc. common shareholders plus or minus non-operating items to operating income (loss) plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, distributions from non-consolidated affiliates, and other items, net. Distributions from non-consolidated affiliates includes (i) cash received for profit distributions from non-consolidated affiliates, and (ii) consideration from the sale of ownership interests in non-consolidated affiliates less contributions to date plus undistributed earnings (losses). Other items includes items such as merger related costs, severance and restructuring expenses, including costs for leases that will either be terminated or sublet in connection with the centralization of our New York real estate portfolio.

The following discussion focuses on the operating performance of the Company for the three and six months ended June 30, 2021 and 2020 and the financial condition of the Company as of June 30, 2021. This analysis should be read in conjunction with the interim Unaudited Condensed Consolidated Financial Statements presented in this interim report and the annual Audited Consolidated Financial Statements and Management’s Discussion and Analysis presented in the 2020 Form 10-K.

Direct costs represent billable or non-billable internal and third-party expenses that are directly tied to providing services to our clients where we are principal in the arrangement. Direct costs exclude staff costs, which are presented separately.

All amounts are in dollars unless otherwise stated. Amounts reported in millions herein are computed based on the amounts in thousands. As a result, the sum of the components, and related calculations, reported in millions may not equal the total amounts due to rounding.

The percentage changes included in the tables herein Item 2 that are not considered meaningful are presented as “NM.”

Recent Developments

On July 26, 2021, the Company’s shareholders approved the combination and on August 2, 2021 (the effective date), the combined company began to conduct business as Stagwell Inc. On August 3, 2021, Stagwell Inc. began to trade on the NASDAQ Stock Exchange under the ticker symbol STGW.

On July 26, 2021, the Company sent a notice of redemption to the bondholders of its Senior Notes. The redemption date is scheduled for August 20, 2021 at a redemption price equal to 101.625% of the outstanding principal amount of the Senior Notes being redeemed (the “Redemption Price”), plus, accrued and unpaid interest on the principal amount of such Senior Notes (the

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“Redemption Payment”). The Redemption Payment is approximately $904 million, consisting of the Redemption Price of approximately $884 million (principal of $870 million and a premium of $14 million) and accrued and unpaid interest of approximately $20 million.

On August 2, 2021, the Company repaid the total amount outstanding and terminated its revolving credit facility due February 3, 2022.

The redemption of the Senior Notes and the termination of the revolving credit facility were initiated in connection with the closing of the combination and the plan to refinance the liquidity position of the combined company.

Executive Summary

The Company’s business improved in the second quarter of 2021 compared to the second quarter of 2020, primarily from the recovery from the COVID-19 pandemic. Although the pandemic did not begin to impact the Company’s operations in the first quarter of 2020, it did have a significant impact on the Company’s operations in the second quarter of 2020. Therefore, the quarterly period-over-period comparisons reflects the recovery in the second quarter of 2021 and the negative impact in the second quarter of 2020.

While a recovery from the pandemic is underway, economic conditions will be volatile as long as COVID-19 remains a public health threat. The Company continues to monitor developments, We will continue to monitor the worldwide public health threat, government actions to combat COVID-19 and the impact such developments may have on the overall economy, our clients and operations. If the impact of the pandemic continues to go beyond expectations, the Company believes it is well positioned through the actions implemented at the onset of the pandemic to successfully work through the effects of COVID-19 on our business. The impact of the pandemic and the corresponding actions are reflected in our judgments, assumptions and estimates in the preparation of the financial statements. The judgments, assumptions and estimates will be updated and could result in different results in the future depending on the continued impact of the COVID-19 pandemic.

MDC conducts its business through its network of Partner Firms, which provide marketing and business solutions that realize the potential of combining data and creativity. MDC’s strategy is to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment. MDC’s differentiation lies in its best-in-class creative roots and proven entrepreneurial leaders, which together with innovations in technology and data, bring transformational marketing, activation, communications and strategic consulting services to clients. MDC leverages its range of services in an integrated manner, offering strategic, creative and innovative solutions that are technologically forward and media-agnostic. The Company’s work is designed to challenge the industry status quo, realize outsized returns on investment, and drive transformative growth and business performance for its clients and stakeholders.

MDC manages its business by monitoring several financial and non-financial performance indicators. The key indicators that we focus on are revenues, operating expenses, capital expenditures and non-GAAP measures described above. Revenue growth is analyzed by reviewing a mix of measurements, including (i) growth by major geographic location, (ii) growth by client industry vertical, (iii) growth from existing clients and the addition of new clients, (iv) growth by primary discipline, (v) growth from currency changes, and (vi) growth from acquisitions. In addition to monitoring the foregoing financial indicators, the Company assesses and monitors several non-financial performance indicators relating to the business performance of our Partner Firms. These indicators may include a Partner Firm’s recent new client win/loss record; the depth and scope of a pipeline of potential new client account activity; the overall quality of the services provided to clients; and the relative strength of the Partner Firm’s next generation team that is in place as part of a potential succession plan to succeed the current senior executive team.

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In addition, MDC reports its corporate office expenses incurred in connection with the strategic resources provided to the Partner Firms, as well as certain other centrally managed expenses that are not fully allocated to the operating segments as Corporate, including interest expense and public company overhead costs. Corporate provides client and business development support to the Partner Firms as well as certain strategic resources, including accounting, administrative, financial, real estate, human resource and legal functions.

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Results of Operations:


	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020
Revenue:	(Dollars in Thousands)
Integrated Networks - Group A	$	117,984	$	82,735	$	220,370	$	173,356
Integrated Networks - Group B	123,486		93,398		234,637		211,105
Media & Data Network	37,517		28,551		74,300		69,609
All Other	66,618		54,993		123,883		133,349
Total Revenue	$	345,605	$	259,677	$	653,190	$	587,419

Operating Income (Loss):
Integrated Networks - Group A	$	14,273	$	14,607	$	25,723	$	26,637
Integrated Networks - Group B	21,326		(7,717)		41,236		9,444
Media & Data Network	5,052		46		8,444		663
All Other	6,036		4,985		10,693		12,842
Corporate	(14,044)		(11,823)		(25,786)		(20,161)
Total Operating Income	$	32,643	$	98	$	60,310	$	29,425

Other Income (Expenses):
Interest expense and finance charges, net	$	(19,512)	$	(15,942)	$	(38,577)	$	(31,553)
Foreign exchange gain (loss)	1,902		5,342		3,982		(9,415)
Other, net	842		5,883		1,456		22,217
Income (loss) before income taxes and equity in earnings of non-consolidated affiliates	15,875		(4,619)		27,171		10,674
Income tax expense (benefit)	1,387		(7,923)		2,689		5,577
Income before equity in earnings of non-consolidated affiliates	14,488		3,304		24,482		5,097
Equity in losses of non-consolidated affiliates	(151)		(798)		(644)		(798)
Net income	14,337		2,506		23,838		4,299
Net income attributable to the noncontrolling interest	(8,231)		(3,101)		(12,722)		(3,892)
Net income (loss) attributable to MDC Partners Inc.	6,106		(595)		11,116		407
Accretion on and net income allocated to convertible preference shares	(4,451)		(3,509)		(8,540)		(6,949)
Net income (loss) attributable to MDC Partners Inc. common shareholders	$	1,655	$	(4,104)	$	2,576	$	(6,542)

Adjusted EBITDA:
Integrated Networks - Group A	$	27,250	$	17,206	$	49,712	$	33,507
Integrated Networks - Group B	26,544		16,387		52,413		33,523
Media & Data Network	6,895		892		11,976		2,679
All Other	8,231		6,884		14,273		16,788
Corporate	(8,640)		(5,208)		(16,160)		(10,770)
Total Adjusted EBITDA	$	60,280	$	36,161	$	112,214	$	75,727

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	Three Months Ended June 30,				Six Months Ended June 30,
	2021		2020		2021		2020














Capital expenditures:	(Dollars in Thousands)
Integrated Networks - Group A	$	655	$	208	$	930	$	566
Integrated Networks - Group B	271		(272)		484		205
Media & Data Network	431		112		495		197
All Other	188		132		322		456
Corporate	22		1,963		(148)		2,265
Total	$	1,567	$	2,143	$	2,083	$	3,689

The following tables reconcile Net income (loss) attributable to MDC Partners Inc. common shareholders (GAAP) to Adjusted EBITDA (non-GAAP) for the three and six months ended June 30, 2021 and 2020. The adjustments from Net income (loss) attributable to MDC Partners Inc. common shareholders to Operating income (loss) are detailed in the table above.


	Three Months Ended June 30, 2021
	Integrated Networks - Group A		Integrated Networks - Group B		Media & Data Network		All Other		Corporate		Total


	(Dollars in Thousands)
Net income attributable to MDC Partners Inc. common shareholders											1,655








Non-operating items											30,988
Operating income (loss)	$	14,273	$	21,326	$	5,052	$	6,036	$	(14,044)	$	32,643

Adjustments:
Depreciation and amortization	1,322		3,589		457		1,452		1,185		8,005
Impairment and other losses	—		—		—		—		—		—
Stock-based compensation	4,756		1,384		63		181		554		6,938
Deferred acquisition consideration	5,382		49		102		79		—		5,612
Distributions from non-consolidated affiliates	—		—		—		—		463		463
Other items, net	1,517		196		1,221		483		3,202		6,619
Adjusted EBITDA	$	27,250	$	26,544	$	6,895	$	8,231	$	(8,640)	$	60,280

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	Three Months Ended June 30, 2020
	Integrated Networks - Group A		Integrated Networks - Group B		Media & Data Network		All Other		Corporate		Total


	(Dollars in Thousands)
Net loss attributable to MDC Partners Inc. common shareholders											$	(4,104)








Non-operating items											4,202
Operating income (loss)	$	14,607	$	(7,717)	$	46	$	4,985	$	(11,823)	$	98

Adjustments:
Depreciation and amortization	1,566		4,387		807		1,902		236		8,898
Impairment and other losses	—		17,468		35		208		1,129		18,840
Stock-based compensation	(105)		746		4		118		276		1,039
Deferred acquisition consideration	1,138		1,503		—		(329)		—		2,312
Distributions from non-consolidated affiliates	—		—		—		—		1,079		1,079
Other items, net	—		—		—		—		3,895		3,895
Adjusted EBITDA	$	17,206	$	16,387	$	892	$	6,884	$	(5,208)	$	36,161



	Six Months Ended June 30, 2021
	Integrated Networks - Group A		Integrated Networks - Group B		Media & Data Network		All Other		Corporate		Total


	(Dollars in Thousands)
Net income attributable to MDC Partners Inc. common shareholders											$	2,576








Non-operating items											57,734
Operating income (loss)	$	25,723	$	41,236	$	8,444	$	10,693	$	(25,786)	$	60,310

Adjustments:
Depreciation and amortization	2,616		7,246		929		2,989		2,401		16,181
Impairment and other losses	—		875		—		—		—		875
Stock-based compensation	1,128		2,337		84		242		1,184		4,975
Deferred acquisition consideration adjustments	17,206		177		102		(188)		—		17,297
Distributions from non-consolidated affiliates	—		—		—		—		472		472
Other items, net	3,039		542		2,417		537		5,569		12,104
Adjusted EBITDA	$	49,712	$	52,413	$	11,976	$	14,273	$	(16,160)	$	112,214

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	Six Months Ended June 30, 2020
	Integrated Networks - Group A		Integrated Networks - Group B		Media & Data Network		All Other		Corporate		Total


	(Dollars in Thousands)
Net loss attributable to MDC Partners Inc. common shareholders											$	(6,542)








Non-operating items											35,967
Operating income (loss)	$	26,637	$	9,444	$	663	$	12,842	$	(20,161)	$	29,425

Adjustments:
Depreciation and amortization	3,307		8,913		1,615		3,801		468		18,104
Impairment and other losses	—		17,629		35		208		1,129		19,001
Stock-based compensation	1,856		1,646		(9)		198		418		4,109
Deferred acquisition consideration adjustments	1,707		(4,109)		375		(261)		—		(2,288)
Distributions from non- consolidated affiliates	—		—		—		—		1,065		1,065
Other items, net	—		—		—		—		6,311		6,311
Adjusted EBITDA	$	33,507	$	33,523	$	2,679	$	16,788	$	(10,770)	$	75,727

Certain Factors Affecting Our Business

See the Executive Summary section of Item 7 of the Company’s 2020 Form 10-K for information regarding certain factors affecting our business.

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THREE MONTHS ENDED JUNE 30, 2021 COMPARED TO THREE MONTHS ENDED JUNE 30, 2020

Consolidated Results of Operations

Revenues

Revenue was $345.6 million for the three months ended June 30, 2021 compared to revenue of $259.7 million for the three months ended June 30, 2020.

The components of the fluctuations in revenues for the three months ended June 30, 2021 compared to the three months ended June 30, 2020 were as follows:


	Total				United States				Canada				Other
	$		%		$		%		$		%		$		%
	(Dollars in Thousands)
June 30, 2020	$	259,677			$	210,342			$	16,609			$	32,726
Components of revenue change:
Foreign exchange impact	4,593		1.8	%	—		—	%	1,677		10.1	%	2,916		8.9	%

Organic revenue	81,335		31.3	%	67,200		31.9	%	4,706		28.3	%	9,429		28.8	%
Total Change	$	85,928	33.1	%	$	67,200	31.9	%	$	6,383	38.4	%	$	12,345	37.7	%
June 30, 2021	$	345,605			$	277,542			$	22,992			$	45,071

The positive foreign exchange impact of $4.6 million, or 1.8%, was attributable to the fluctuation of the U.S. dollar against the Canadian dollar, Swedish Króna, Euro and British Pound.

For the three months ended June 30, 2021, organic revenue increased $81.3 million, or 31.3%, primarily attributable to increased spending by clients in connection with the recovery from the COVID-19 pandemic.

The geographic mix in revenues for the three months ended June 30, 2021 and 2020 was as follows:


	2021		2020
United States	80.3	%	81.0	%
Canada	6.7	%	6.4	%
Other	13.0	%	12.6	%

Operating Income

Operating income for the three months ended June 30, 2021 was $32.6 million, compared to operating income of $0.1 million for the three months ended June 30, 2020, representing an increase of $32.5 million, primarily driven by the increase in revenue, partially offset by the increase in operating expense. The operating income for the three months ended June 30, 2020 was also impacted by the impairment and other losses of $18.8 million in connection with a write-down of the carrying value of goodwill and right-of-use lease assets and related leasehold improvements as compared to no impairment for the same period in 2021.

Adjusted EBITDA

Adjusted EBITDA for the three months ended June 30, 2021 was $60.3 million, compared to $36.2 million for the three months ended June 30, 2020, representing an increase of $24.1 million, principally resulting from an increase in revenue, partially offset by higher operating expenses.

Other, Net

Other, net, for the three months ended June 30, 2021 was income of $0.8 million compared to income of $5.9 million for the three months ended June 30, 2020, when we recognized a gain of approximately $7.4 million related to the repurchase of $29.7 million of the Company’s Senior Notes due 2024.

Foreign Exchange Gain (Loss)

The foreign exchange gain for the three months ended June 30, 2021 was $1.9 million compared to a gain of $5.3 million for the three months ended June 30, 2020. The change in foreign exchange was primarily attributable to the weakening of the Canadian dollar against the U.S. dollar in 2021 compared to the prior year period, in connection with a U.S. dollar denominated indebtedness that is an obligation of our Canadian parent company.

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Interest Expense And Finance Charges, Net

Interest expense and finance charges, net, for the three months ended June 30, 2021 was $19.5 million compared to $15.9 million for the three months ended June 30, 2020, representing an increase of $3.6 million, primarily driven by the impact of a 1% increase in the interest rate of the Company’s Senior Notes and the amortization of consent fees paid to holders of the Senior Notes, both in connection with obtaining consent in December 2020 for the consummation of the Transactions.

Income Tax Expense (Benefit)

Income tax expense for the three months ended June 30, 2021 was $1.4 million (on a pre-tax income of $15.9 million resulting in an effective tax rate of 8.7%) compared to an income tax benefit of $7.9 million (on pre-tax loss of $4.6 million resulting in an effective tax rate of 171.5%) for the three months ended June 30, 2020.

The effective tax rate of 8.7% for the three months ended June 30, 2021 was primarily due to minimal tax expense recognized on U.S. earnings as a result of being subject to a valuation allowance.

Noncontrolling Interests

The effect of noncontrolling interests for the three months ended June 30, 2021 was $8.2 million compared to $3.1 million for the three months ended June 30, 2020.

Net Income (Loss) Attributable to MDC Partners Inc. Common Shareholders

As a result of the foregoing, net income attributable to MDC Partners Inc. common shareholders for the three months ended June 30, 2021 was $1.7 million, with $0.02 diluted income per share, compared to net loss attributable to MDC Partners Inc. common shareholders of $4.1 million, or $0.06 diluted loss per share, for the three months ended June 30, 2020.

Integrated Networks - Group A

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the Integrated Networks - Group A reportable segment for the three months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
Integrated Networks - Group A	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue:	$	117,984			$	82,735			$	35,249	42.6	%
Operating Expenses:
Cost of services sold	83,811		71.0	%	53,193		64.3	%	30,618		57.6	%
Office and general expenses	18,578		15.7	%	13,369		16.2	%	5,209		39.0	%
Depreciation and amortization	1,322		1.1	%	1,566		1.9	%	(244)		(15.6)	%
	$	103,711	87.9	%	$	68,128	82.3	%	$	35,583	52.2	%
Operating income	$	14,273	12.1	%	$	14,607	17.7	%	$	(334)	(2.3)	%

Adjusted EBITDA	$	27,250	23.1	%	$	17,206	20.8	%	$	10,044	58.4	%

The increase in revenue was primarily attributable to increased spending by clients in connection with the recovery from the COVID-19 pandemic in the second quarter of 2021.

The operating income remained flat as the increase in revenue was offset by the increase in operating expenses, as outlined below.

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The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group A reportable segment for the three months ended June 30, 2021 and 2020 was as follows:



	2021				2020				Change
Integrated Networks - Group A	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	17,466	14.8	%	$	7,629	9.2	%	$	9,837	NM
Staff costs	63,979		54.2	%	49,045		59.3	%	14,934		30.4	%
Administrative costs	10,806		9.2	%	8,855		10.7	%	1,951		22.0	%
Deferred acquisition consideration	5,382		4.6	%	1,138		1.4	%	4,244		NM
Stock-based compensation	4,756		4.0	%	(105)		(0.1)	%	4,861		NM
Depreciation and amortization	1,322		1.1	%	1,566		1.9	%	(244)		(15.6)	%
Total operating expenses	$	103,711	87.9	%	$	68,128	82.3	%	$	35,583	52.2	%

The increase in direct costs was in connection with higher revenues in public relations and digital services in the second quarter of 2021.

The increase in staff and administrative costs was primarily attributable to support the growth in public relations and digital marketing services in the second quarter of 2021.

The increase in deferred acquisition consideration was primarily attributable to the favorable performance of a Partner Firm achieving incremental contractual targets.

Stock-based compensation expense increased in the second quarter of 2021, driven by an increase in previously projected results in connection with awards tied to performance.

The increase in Adjusted EBITDA was driven by higher revenue, partially offset by higher expenses.

Integrated Networks - Group B

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the Integrated Networks - Group B reportable segment for the three months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
Integrated Networks - Group B	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue:	$	123,486			$	93,398			$	30,088	32.2	%
Operating Expenses:
Cost of services sold	73,520		59.5	%	55,282		59.2	%	18,238		33.0	%
Office and general expenses	25,051		20.3	%	23,978		25.7	%	1,073		4.5	%
Depreciation and amortization	3,589		2.9	%	4,387		4.7	%	(798)		(18.2)	%
Impairment and other losses	—		—	%	17,468		18.7	%	(17,468)		(100.0)	%
	$	102,160	82.7	%	$	101,115	108.3	%	$	1,045	1.0	%
Operating income (loss)	$	21,326	17.3	%	$	(7,717)	(8.3)	%	$	29,043	NM

Adjusted EBITDA	$	26,544	21.5	%	$	16,387	17.5	%	$	10,157	62.0	%

The increase in revenue was primarily attributable to increased spending by clients in connection with the recovery from the COVID-19 pandemic in the second quarter of 2021.

The increase in operating income was attributable to higher revenue, partially offset by the increase in operating expense.

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The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group B reportable segment for the three months ended June 30, 2021 and 2020 was as follows:



	2021				2020				Change
Integrated Networks - Group B	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	13,870	11.2	%	$	7,661	8.2	%	$	6,209	81.0	%
Staff costs	71,028		57.5	%	58,614		62.8	%	12,414		21.2	%
Administrative costs	12,240		9.9	%	10,736		11.5	%	1,504		14.0	%
Deferred acquisition consideration	49		—	%	1,503		1.6	%	(1,454)		(96.7)	%
Stock-based compensation	1,384		1.1	%	746		0.8	%	638		85.5	%
Depreciation and amortization	3,589		2.9	%	4,387		4.7	%	(798)		(18.2)	%
Impairment and other losses	—		—	%	17,468		18.7	%	(17,468)		(100.0)	%
Total operating expenses	$	102,160	82.7	%	$	101,115	108.3	%	$	1,045	1.0	%

Direct costs increased in connection with the increase in revenue as discussed above.

The increase in staff and administrative costs was primarily attributable to support the growth in revenues in the second quarter of 2021.

The decrease in deferred acquisition consideration was primarily attributable to the payment of deferred acquisition liability in 2021.

The impairment and other losses for the three months ended June 30, 2021 was attributable to impairment and other losses of $18.8 million in connection with a write-down of the carrying value of goodwill and right-of-use lease assets and related leasehold improvements.

The increase in Adjusted EBITDA was for the same reasons as the change in operating income.

Media & Data Network

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the Media & Data Network reportable segment for the three months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
Media & Data Network	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue:	$	37,517			$	28,551			$	8,966	31.4	%
Operating Expenses:
Cost of services sold	23,290		62.1	%	20,882		73.1	%	2,408		11.5	%
Office and general expenses	8,718		23.2	%	6,781		23.8	%	1,937		28.6	%
Depreciation and amortization	457		1.2	%	807		2.8	%	(350)		(43.4)	%
Impairment and other losses	—		—	%	$	35	0.1	%	$	(35)	(100.0)	%
	$	32,465	86.5	%	$	28,505	99.8	%	$	3,960	13.9	%
Operating income	5,052		13.5	%	46		0.2	%	5,006		NM

Adjusted EBITDA	$	6,895	18.4	%	$	892	3.1	%	$	6,003	NM

The increase in revenue was primarily attributable to higher spending by clients in connection with the recovery from the COVID-19 pandemic.

The increase in operating income was attributable to higher revenue, partially offset by the increase in operating expense.

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The change in the categories of expenses as a percentage of revenue in the Media & Data Network reportable segment for the three months ended June 30, 2021 and 2020 was as follows:



	2021				2020				Change
Media & Data Network	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	3,761	10.0	%	$	6,556	23.0	%	$	(2,795)	(42.6)	%
Staff costs	22,273		59.4	%	16,713		58.5	%	5,560		33.3	%
Administrative costs	5,809		15.5	%	4,390		15.4	%	1,419		32.3	%
Deferred acquisition consideration	102		0.3	%	—		—	%	102		—	%
Stock-based compensation	63		0.2	%	4		—	%	59		NM
Depreciation and amortization	457		1.2	%	807		2.8	%	(350)		(43.4)	%
Impairment and other losses	—		—	%	35		0.1	%	(35)		(100.0)	%
Total operating expenses	$	32,465	86.5	%	$	28,505	99.8	%	$	3,960	13.9	%

Direct costs declined, while total revenue increased, in connection with the mix of revenue where the agency is principal versus agent in the arrangement.

The increase in staff and administrative costs was primarily attributable to support the growth in revenues in the second quarter of 2021.

The increase in Adjusted EBITDA was principally for the same reasons as the change in operating income.

All Other

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the All Other category for the three months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
All Other	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue:	$	66,618			$	54,993			$	11,625	21.1	%
Operating Expenses:
Cost of services sold	43,790		65.7	%	36,274		66.0	%	7,516		20.7	%
Office and general expenses	15,340		23.0	%	11,624		21.1	%	3,716		32.0	%
Depreciation and amortization	1,452		2.2	%	1,902		3.5	%	(450)		(23.7)	%
Impairment and other losses	$	—	—	%	$	208	0.4	%	$	(208)	(100.0)	%
	$	60,582	90.9	%	$	50,008	90.9	%	$	10,574	21.1	%
Operating income	$	6,036	9.1	%	$	4,985	9.1	%	$	1,051	21.1	%

Adjusted EBITDA	$	8,231	12.4	%	$	6,884	12.5	%	$	1,347	19.6	%

The increase in revenue was primarily attributable to higher spending by clients in connection with the recovery from the COVID-19 pandemic.

The increase in operating income was attributable to the increase in revenue, partially offset by higher operating expenses, as outlined below.

The change in the categories of expenses as a percentage of revenue in the All Other category for the three months ended June 30, 2021 and 2020 was as follows:

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	2021				2020				Change
All Other	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	11,849	17.8	%	$	7,696	14.0	%	$	4,153	54.0	%
Staff costs	38,640		58.0	%	34,332		62.4	%	4,308		12.5	%
Administrative costs	8,381		12.6	%	6,081		11.1	%	2,300		37.8	%
Deferred acquisition consideration	79		0.1	%	(329)		(0.6)	%	408		NM
Stock-based compensation	181		0.3	%	118		0.2	%	63		53.4	%
Depreciation and amortization	1,452		2.2	%	1,902		3.5	%	(450)		(23.7)	%
Impairment and other losses	—		—	%	208		0.4	%	(208)		(100.0)	%
Total operating expenses	$	60,582	90.9	%	$	50,008	90.9	%	$	10,574	21.1	%

Direct costs increased in line with the increase in revenues as discussed above.

The increase in staff and administrative costs was primarily attributable to support the growth in revenues in the second quarter of 2021.

The increase in Adjusted EBITDA was principally for the same reasons as the change in operating income.

Corporate

The change in operating expenses and Adjusted EBITDA for Corporate for the three months ended June 30, 2021 and 2020 was as follows:


	2021		2020		Change
Corporate	$		$		$		%
	(Dollars in Thousands)
Staff costs	$	8,448	$	3,773	$	4,675	NM
Administrative costs	3,857		6,409		(2,552)		(39.8)	%
Stock-based compensation	554		276		278		NM
Depreciation and amortization	$	1,185	$	236	$	949	NM
Impairment and other losses	$	—	$	1,129	$	(1,129)	(100.0)	%
Total operating expenses	$	14,044	$	11,823	$	2,221	18.8	%

Adjusted EBITDA	$	(8,640)	$	(5,208)	$	(3,432)	65.9	%

Operating expenses increased primarily due to higher costs for employee health benefits, partially offset by lower administrative costs primarily driven by a decline in occupancy costs, driving the change in Adjusted EBITDA,

Adjusted EBITDA was impacted principally for the same reasons as the change in operating expenses.

SIX MONTHS ENDED JUNE 30, 2021 COMPARED TO SIX MONTHS ENDED JUNE 30, 2020

Consolidated Results of Operations

Revenues

Revenue was $653.2 million for the six months ended June 30, 2021 compared to revenue of $587.4 million for the six months ended June 30, 2020. The components of the fluctuations in revenues for the six months ended June 30, 2021 compared to the six months ended June 30, 2020 were as follows:

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	Total				United States				Canada				Other
	$		%		$		%		$		%		$		%
	(Dollars in Thousands)
June 30, 2020	$	587,419			$	474,903			$	34,865			$	77,651
Components of revenue change:
Foreign exchange impact	9,152		1.6	%	—		—	%	2,869		8.2	%	6,283		8.1	%
Non-GAAP acquisitions (dispositions), net	(2,101)		(0.4)	%	(2,101)		(0.4)	%	—		—	%	—		—	%
Organic revenue	58,720		10.0	%	47,320		10.0	%	7,908		22.7	%	3,492		4.5	%
Total Change	$	65,771	11.2	%	$	45,219	9.5	%	$	10,777	30.9	%	$	9,775	12.6	%
June 30, 2021	$	653,190			$	520,122			$	45,642			$	87,426

The positive foreign exchange impact of $9.2 million, or 1.6%, was attributable to the fluctuation of the U.S. dollar against the Canadian dollar, Swedish Króna, Euro and British Pound.

For the six months ended June 30, 2021, organic revenue increased $58.7 million, or 10.0%, primarily attributable to higher spending by clients in connection with the recovery from the COVID-19 pandemic.

The table below provides a reconciliation between the revenue from acquired/disposed businesses in the statement of operations to non-GAAP acquisitions (dispositions), net for the six months ended June 30, 2021:


		All Other		Total
	(Dollars in Thousands)
GAAP revenue from 2020 and 2021 acquisitions		$	—	$	—
Foreign exchange impact		—		—
Contribution to non-GAAP organic revenue growth		—		—
Prior year revenue from dispositions		(2,101)		(2,101)
Non-GAAP dispositions, net		$	(2,101)	$	(2,101)

The geographic mix in revenues for the six months ended June 30, 2021 and 2020 is as follows:


	2021		2020
United States	79.6	%	80.8	%
Canada	7.0	%	5.9	%
Other	13.4	%	13.3	%

Impairment and Other Losses

The Company recognized a charge of $0.9 million for the six months ended June 30, 2021 to reduce the carrying value of two of its right-of-use lease assets and accelerate the operating expenses of one of its right-of-use lease assets. These right-of-use lease assets related to three agencies within its Integrated Networks - Group B reportable segment.

The Company recognized a charge of $19.0 million for the six months ended June 30, 2020 consisting of a goodwill impairment of $13.4 million and an impairment of right-of-use lease assets and losses of $5.6 million.

Operating Income

Operating income for the six months ended June 30, 2021 was $60.3 million compared to $29.4 million for the six months ended June 30, 2020, representing an increase of $30.9 million, driven by the increase in revenue, partially offset by an increase in operating expenses.

Adjusted EBITDA

Adjusted EBITDA for the six months ended June 30, 2021 was $112.2 million, compared to $75.7 million for the six months ended June 30, 2020, representing an increase of $36.5 million, principally resulting from the same reasons as the increase in operating income.

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Other, Net

Other, net, for the six months ended June 30, 2021 was income of $1.5 million, compared to income of $22.2 million for the six months ended June 30, 2020, primarily driven by a gain on the sale of Sloane and on the repurchase of a portion of the Company’s Senior Notes.

Foreign Exchange Transaction Gain (Loss)

The foreign exchange gain for the six months ended June 30, 2021 was $4.0 million compared to a loss of $9.4 million for the six months ended June 30, 2020. The change in foreign exchange was primarily attributable to the strengthening of the Canadian dollar against the U.S. dollar. The change primarily related to U.S. dollar denominated indebtedness that is an obligation of our Canadian parent company.

Interest Expense and Finance Charges, Net

Interest expense and finance charges, net, for the six months ended June 30, 2021 was $38.6 million compared to $31.6 million for the six months ended June 30, 2020, representing an increase of $7.0 million, primarily driven by the impact of a 1% increase in the interest rate of the Company’s Senior Notes and the amortization of consent fees paid to holders of the Senior Notes, both in connection with obtaining consent in December 2020 for the consummation of the Transactions.

Income Tax Expense (Benefit)

Income tax expense for the six months ended June 30, 2021 was $2.7 million (on pre-tax income of $27.2 million resulting in an effective tax rate of 9.9%) compared to an expense of $5.6 million (on pre-tax income of $10.7 million resulting in an effective tax rate of 52.2%) for the six months ended June 30, 2020.

The effective tax rate of 9.9% for the six months ended June 30, 2021 was primarily due to minimal tax expense recognized on U.S. earnings as a result of being subject to a valuation allowance.

Noncontrolling Interests

The effect of noncontrolling interests for the six months ended June 30, 2021 was $12.7 million compared to $3.9 million for the six months ended June 30, 2020.

Net Income (Loss) Attributable to MDC Partners Inc. Common Shareholders

As a result of the foregoing and the impact of accretion on and net income allocated to convertible preference shares, net income attributable to MDC Partners Inc. common shareholders for the six months ended June 30, 2021 was $2.6 million, or $0.03 diluted income per share, compared to net loss attributable to MDC Partners Inc. common shareholders of $6.5 million, or $0.09 diluted loss per share, for the six months ended June 30, 2020.

Integrated Networks - Group A

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the Integrated Networks - Group A reportable segment for the six months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
Integrated Networks - Group A	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue	$	220,370			$	173,356			$	47,014	27.1	%
Operating expenses
Cost of services sold	146,057		66.3	%	115,717		66.8	%	30,340		26.2	%
Office and general expenses	45,974		20.9	%	27,695		16.0	%	18,279		66.0	%
Depreciation and amortization	2,616		1.2	%	3,307		1.9	%	(691)		(20.9)	%

	$	194,647	88.3	%	$	146,719	84.6	%	$	47,928	32.7	%
Operating income	$	25,723	11.7	%	$	26,637	15.4	%	$	(914)	(3.4)	%

Adjusted EBITDA	$	49,712	22.6	%	$	33,507	19.3	%	$	16,205	48.4	%

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The increase in revenue was primarily attributable to higher spending by clients in connection with the recovery from the COVID-19 pandemic.

The decrease in operating income was attributable to an increase in operating expenses, as outlined below, partially offset by higher revenue.

The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group A reportable segment for the six months ended June 30, 2021 and 2020 was as follows:



	2021				2020				Change
Integrated Networks - Group A	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	31,442	14.3	%	$	18,403	10.6	%	$	13,039	70.9	%
Staff costs	121,189		55.0	%	102,555		59.2	%	18,634		18.2	%
Administrative	21,066		9.6	%	18,891		10.9	%	2,175		11.5	%
Deferred acquisition consideration	17,206		7.8	%	1,707		1.0	%	15,499		NM
Stock-based compensation	1,128		0.5	%	1,856		1.1	%	(728)		(39.2)	%
Depreciation and amortization	2,616		1.2	%	3,307		1.9	%	(691)		(20.9)	%

Total operating expenses	$	194,647	88.3	%	$	146,719	84.6	%	$	47,928	32.7	%

Direct costs increased in connection with the increase in revenues as discussed above.

The increase in staff and administrative costs was primarily attributable to support the growth in revenues in the second quarter of 2021.

The change in deferred acquisition consideration for the six months ended June 30, 2021 was primarily attributable to an increase in the projected performance of certain Partner Firms relative to previously projected expectations.

The increase in Adjusted EBITDA was principally for the same reasons as the change in operating income for the six months ended June 30, 2021.

Integrated Networks - Group B

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the Integrated Networks - Group B reportable segment for the six months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
Integrated Networks - Group B	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue	$	234,637			$	211,105			$	23,532	11.1	%
Operating expenses
Cost of services sold	135,101		57.6	%	129,303		61.3	%	5,798		4.5	%
Office and general expenses	50,179		21.4	%	45,816		21.7	%	4,363		9.5	%
Depreciation and amortization	7,246		3.1	%	8,913		4.2	%	(1,667)		(18.7)	%
Impairment and other losses	875		0.4	%	17,629		8.4	%	(16,754)		(95.0)	%
	$	193,401	82.4	%	$	201,661	95.5	%	$	(8,260)	(4.1)	%
Operating income	$	41,236	17.6	%	$	9,444	4.5	%	$	31,792	NM


Adjusted EBITDA	$	52,413	22.3	%	$	33,523	15.9	%	$	18,890	56.3	%

The increase in revenue was primarily attributable to higher spending by clients in connection with the recovery from the COVID-19 pandemic.

The increase in operating income was primarily attributable to the increase in revenue and lower operating expense.

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The change in the categories of expenses as a percentage of revenue in the Integrated Networks - Group B reportable segment for the six months ended June 30, 2021 and 2020 was as follows:



	2021				2020				Change
Integrated Networks - Group B	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	21,631	9.2	%	$	22,100	10.5	%	$	(469)	(2.1)	%
Staff costs	137,425		58.6	%	129,190		61.2	%	8,235		6.4	%
Administrative	23,710		10.1	%	26,292		12.5	%	(2,582)		(9.8)	%
Deferred acquisition consideration	177		0.1	%	(4,109)		(1.9)	%	4,286		NM
Stock-based compensation	2,337		1.0	%	1,646		0.8	%	691		42.0	%
Depreciation and amortization	7,246		3.1	%	8,913		4.2	%	(1,667)		(18.7)	%
Impairment and other losses	875		0.4	%	17,629		8.4	%	(16,754)		(95.0)	%
Total operating expenses	$	193,401	82.4	%	$	201,661	95.5	%	$	(8,260)	(4.1)	%

The increase in staff costs was attributable to support the growth in revenues in the second quarter of 2021.

The increase in Adjusted EBITDA was principally for the same reasons as the increase in operating income for the six months ended June 30, 2021.

Media & Data Network

The change in expenses, operating income (loss) and Adjusted EBITDA as a percentage of revenue in the Media & Data Network reportable segment for the six months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
Media & Data Network	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue	$	74,300			$	69,609			$	4,691	6.7	%
Operating expenses
Cost of services sold	48,864		65.8	%	50,788		73.0	%	(1,924)		(3.8)	%
Office and general expenses	16,063		21.6	%	16,508		23.7	%	(445)		(2.7)	%
Depreciation and amortization	929		1.3	%	1,615		2.3	%	(686)		(42.5)	%
Impairment and other losses	—		—	%	35		0.1	%	(35)		(100.0)	%
	$	65,856	88.6	%	$	68,946	99.0	%	$	(3,090)	(4.5)	%
Operating income	$	8,444	11.4	%	$	663	1.0	%	$	7,781	NM


Adjusted EBITDA	$	11,976	16.1	%	$	2,679	3.8	%	$	9,297	NM

The increase in revenue was primarily attributable to higher spending by clients in connection with the recovery from the COVID-19 pandemic.

The increase in operating income was primarily attributable to the increase in revenue and lower operating expense.

The change in the categories of expenses as a percentage of revenue in the Media & Data Network reportable segment for the six months ended June 30, 2021 and 2020 was as follows:

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	2021				2020				Change
Media & Data Network	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	11,792	15.9	%	$	18,684	26.8	%	$	(6,892)	(36.9)	%
Staff costs	42,063		56.6	%	37,313		53.6	%	4,750		12.7	%
Administrative	10,886		14.7	%	10,933		15.7	%	(47)		(0.4)	%
Deferred acquisition consideration	102		0.1	%	375		0.5	%	(273)		(72.8)	%
Stock-based compensation	84		0.1	%	(9)		—	%	93		NM
Depreciation and amortization	929		1.3	%	1,615		2.3	%	(686)		(42.5)	%
Impairment and other losses	—		—	%	35		0.1	%	(35)		(100.0)	%
Total operating expenses	$	65,856	88.6	%	$	68,946	99.0	%	$	(3,090)	(4.5)	%

Direct costs declined, while total revenue increased, in connection with the mix of revenue period-over-period where the agency is principal versus agent in the arrangement.

The increase in staff costs was attributable to support the growth in revenues in the second quarter of 2021.

The increase in Adjusted EBITDA was principally for the same reasons as the increase in operating income.

All Other

The change in expenses, operating income and Adjusted EBITDA as a percentage of revenue in the All Other category for the six months ended June 30, 2021 and 2020 was as follows:


	2021				2020				Change
All Other	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Revenue	$	123,883			$	133,349			$	(9,466)	(7.1)	%
Operating expenses
Cost of services sold	81,310		65.6	%	92,517		69.4	%	(11,207)		(12.1)	%
Office and general expenses	28,891		23.3	%	23,981		18.0	%	4,910		20.5	%
Depreciation and amortization	2,989		2.4	%	3,801		2.9	%	(812)		(21.4)	%
Impairment and other losses	—		—	%	208		0.2	%	(208)		(100.0)	%
	$	113,190	91.4	%	$	120,507	90.4	%	$	(7,317)	(6.1)	%
Operating income	$	10,693	8.6	%	$	12,842	9.6	%	$	(2,149)	(16.7)	%


Adjusted EBITDA	$	14,273	11.5	%	$	16,788	12.6	%	$	(2,515)	(15.0)	%

The decline in revenue was primarily attributable to the experiential marketing business which was significantly impacted by the COVID-19 pandemic. While the experiential marketing business began to recover in the second quarter and reflected revenue growth, the decline in the first quarter more than offset such growth.

The decrease in operating income was attributable to the decline in revenue, partially offset by lower operating expenses, as outlined below.

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The change in the categories of expenses as a percentage of revenue in the All Other category for the six months ended June 30, 2021 and 2020 was as follows:



	2021				2020				Change
All Other	$		% of Revenue		$		% of Revenue		$		%
	(Dollars in Thousands)
Direct costs	$	19,686	15.9	%	$	26,920	20.2	%	$	(7,234)	(26.9)	%
Staff costs	74,353		60.0	%	76,415		57.3	%	(2,062)		(2.7)	%
Administrative	16,108		13.0	%	13,226		9.9	%	2,882		21.8	%
Deferred acquisition consideration	(188)		(0.2)	%	(261)		(0.2)	%	73		(28.0)	%
Stock-based compensation	242		0.2	%	198		0.1	%	44		22.2	%
Depreciation and amortization	2,989		2.4	%	3,801		2.9	%	(812)		(21.4)	%
Impairment and other losses	—		—	%	208		0.2	%	(208)		(100.0)	%
Total operating expenses	$	113,190	91.4	%	$	120,507	90.4	%	$	(7,317)	(6.1)	%

Direct costs declined in connection with the reduction in revenues as discussed above.

The decline in Adjusted EBITDA was principally for the same reasons as the reduction in operating income.

Corporate

The change in operating expenses and Adjusted EBITDA for Corporate for the six months ended June 30, 2021 and 2020 was as follows:



	2021		2020		Change
Corporate	$		$		$		%
	(Dollars in Thousands)
Staff costs	$	15,574	$	8,690	$	6,884	79.2	%
Administrative	6,627		9,456		(2,829)		(29.9)	%
Stock-based compensation	1,184		418		766		NM
Depreciation and amortization	2,401		468		1,933		NM
Impairment and other losses	—		1,129		(1,129)		(100.0)	%
Total operating expenses	$	25,786	$	20,161	$	5,625	27.9	%

Adjusted EBITDA	$	(16,160)	$	(10,770)	$	(5,390)	50.0	%

Operating expenses increased primarily due to higher costs for employee health benefits and depreciation expense in connection with the Company’s new headquarters, partially offset by lower administrative costs primarily driven by lower occupancy costs.

Adjusted EBITDA was impacted principally for the same reasons as the change in operating expenses.

Liquidity and Capital Resources:

Liquidity

The following table provides summary information about the Company’s liquidity position:


	June 30, 2021		June 30, 2020
	(Dollars in Thousands)
Net cash provided by (used in) operating activities	$	10,409	$	(33,681)
Net cash provided by (used in) investing activities	$	(9,574)	$	14,643
Net cash provided by (used in) financing activities	$	46,898	$	(1,434)

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We continue to monitor the worldwide public health threat, government actions to combat COVID-19 and the impact such developments may have on our liquidity. If the impact of the pandemic is beyond our expectation, the Company believes it is well positioned through the actions implemented at the beginning of the pandemic to successfully work through the effects of COVID-19 for the foreseeable future.

The Company had cash and cash equivalents of $108.3 million and $60.8 million as of June 30, 2021 and December 31, 2020, respectively. The Company intends to maintain sufficient cash and/or available borrowings to fund operations for the next twelve months. The Company has historically been able to maintain and expand its business using cash generated from operating activities, funds available under its Credit Agreement, and other initiatives, such as obtaining additional debt and equity financing. At June 30, 2021, the Company had $88.6 million of borrowings outstanding and $103.4 million available under the Credit Agreement.

See Note 1 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information regarding the Company’s plan to redeem its Senior Notes and termination of its revolving credit agreement in connection with the closing of the Transactions and the plan to refinance the liquidity position of the combined company.

The Company’s obligations extending beyond twelve months primarily consist of deferred acquisition payments, capital expenditures, scheduled lease obligation payments, and interest payments on borrowings under the Company’s Senior Notes. Based on the current outlook, the Company believes future cash flows from operations, together with the Company’s existing cash balance and availability of funds under the Company’s Credit Agreement, will be sufficient to meet the Company’s anticipated cash needs for the next twelve months. The Company’s ability to make scheduled deferred acquisition payments, principal and interest payments, to refinance indebtedness or to fund planned capital expenditures will depend on future performance, which is subject to general economic conditions, the competitive environment and other factors, including those described in the Company’s 2020 Form 10-K and in the Company’s other SEC filings.

Cash Flows

Operating Activities

Cash flows provided by operating activities for the six months ended June 30, 2021 were $10.4 million, primarily reflecting earnings and favorable working capital requirements.

Cash flows used in operating activities for the six months ended June 30, 2020 were $33.7 million, primarily reflecting unfavorable working capital requirements, driven by media and other supplier payments.

Investing Activities

During the six months ended June 30, 2021, cash flows used in investing activities were $9.6 million, which was primarily due to capital expenditures of $15.4 million, primarily related to the Company’s new headquarters at One World Trade Center, partially offset by receipt of $7.1 million of deferred proceeds from the sale of the Company’s equity interest in a Partner Firm in the first quarter of 2020.

During the six months ended June 30, 2020, cash flows provided by investing activities were $14.6 million, which primarily consisted of proceeds of $19.6 million from the sale of the Company’s equity interest in a Partner Firm, partially offset by $3.7 million of capital expenditures and $0.7 million paid for acquisitions.

Financing Activities

During the six months ended June 30, 2021, cash flows provided by financing activities were $46.9 million, which primarily consisted of $88.6 million in net borrowings under the Credit Agreement, offset by $20.3 million in distributions to minority interest holders and $21.4 million in deferred acquisition consideration payments.

During the six months ended June 30, 2020, cash flows used in financing activities was $1.4 million, driven by $62.5 million in net borrowings under the Credit Agreement, offset by $30.9 million in deferred acquisition consideration payments, $22.0 million for a portion of the Senior Notes repurchased and $11.1 million in distributions for minority interests.

Total Debt

Debt, net of debt issuance costs, as of June 30, 2021 was $935.1 million as compared to $843.2 million outstanding at December 31, 2020. The increase of $91.9 million in debt was primarily a result of the Company’s borrowings under the Credit Agreement. See Note 7 of the Notes to the Unaudited Condensed Consolidated Financial Statements for information regarding the Company’s Senior Notes and $211.5 million senior secured revolving credit agreement due February 3, 2022 (the “Credit Agreement”).

The Company is currently in compliance with all of the terms and conditions of the Credit Agreement, and management believes, based on its current financial projections, that the Company will be in compliance with its covenants over the next twelve months.

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If the Company loses all or a substantial portion of its lines of credit under the Credit Agreement, or if the Company uses the maximum available amount under the Credit Agreement, it will be required to seek other sources of liquidity. If the Company were unable to find these sources of liquidity, for example through an equity offering or access to the capital markets, the Company’s ability to fund its working capital needs and any contingent obligations with respect to acquisitions and redeemable noncontrolling interests would be adversely affected.

Pursuant to the Credit Agreement, the Company must comply with certain financial covenants including, among other things, covenants for (i) total senior leverage ratio, (ii) total leverage ratio, (iii) fixed charges ratio, and (iv) minimum earnings before interest, taxes and depreciation and amortization, in each case as such term is specifically defined in the Credit Agreement. For the period ended June 30, 2021, the Company’s calculation of each of these covenants, and the specific requirements under the Credit Agreement, respectively, were calculated based on the trailing twelve months as follows:


	June 30, 2021
Total Senior Leverage Ratio	0.18
Maximum per covenant	2.00

Total Leverage Ratio	4.14
Maximum per covenant	5.50

Fixed Charges Ratio	2.44
Minimum per covenant	1.00

Earnings before interest, taxes, depreciation and amortization (in millions)	$	220.1
Minimum per covenant (in millions)	$	120.0

These ratios and measures are not based on GAAP and are not presented as alternative measures of operating performance or liquidity. Some of these ratios and measures include, among other things, pro forma adjustments for acquisitions, one-time charges, and other items, as defined in the Credit Agreement. They are presented here to demonstrate compliance with the covenants in the Credit Agreement, as non-compliance with such covenants could have a material adverse effect on the Company.

Contractual Obligations and Other Commercial Commitments

The Company’s agencies enter into contractual commitments with media providers and agreements with production companies on behalf of its clients at levels that exceed the revenue from services. Some of our agencies purchase media for clients and act as an agent for a disclosed principal. These commitments are included in Accounts payable and Accruals and other liabilities when the media services are delivered by the media providers. MDC takes precautions against default on payment for these services and has historically had a very low incidence of default. MDC is still exposed to the risk of significant uncollectible receivables from our clients. The risk of a material loss could significantly increase in periods of severe economic downturn.

The Company intends to finance the cash portion of these contingent payment obligations using available cash from operations, borrowings under the Credit Agreement (and refinancings thereof), and, if necessary, through the incurrence of additional debt and/or issuance of additional equity. The ultimate amount payable in the future relating to these transactions will vary because it is dependent on the future results of operations of the subject businesses and the timing of when these rights are exercised.

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Critical Accounting Policies

See the Company’s 2020 Form 10-K for information regarding the Company’s critical accounting policies.

Website Access to Company Reports and Information

Stagwell Inc. is the successor SEC registrant to MDC Partners Inc. Stagwell Inc.’s Internet website address is www.stagwellglobal.com. The Company’s Annual Reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and any amendments to those reports filed or furnished pursuant to section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act” ), will be made available free of charge through the Company’s website as soon as reasonably practical after those reports are electronically filed with, or furnished to, the SEC. The information found on, or otherwise accessible through, the Company’s website is not incorporated into, and does not form a part of, this quarterly report on Form 10-Q. From time to time, the Company may use its website as a channel of distribution of material company information.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market risk related to interest rates, foreign currencies and impairment risk.

Debt Instruments: At June 30, 2021, the Company’s debt obligations consisted of amounts outstanding under its Credit Agreement and the Senior Notes. The Senior Notes bear a fixed 7.50% interest rate. The Credit Agreement bears interest at variable rates based upon the Euro rate, U.S. bank prime rate and U.S. base rate, at the Company’s option. The Company’s ability to obtain the required bank syndication commitments depends in part on conditions in the bank market at the time of syndication. Given that there were $88.6 million in borrowings under the Credit Agreement, as of June 30, 2021, a 1.0% increase or decrease in the weighted average interest rate, which was 4.28% at June 30, 2021, would have an interest impact of approximately $0.9 million.

Foreign Exchange: While the Company primarily conducts business in markets that use the U.S. dollar, the Canadian dollar, the Euro and the British Pound, its non-U.S. operations transact business in numerous different currencies. The Company’s results of operations are subject to risk from the translation to the U.S. dollar of the revenue and expenses of its non-U.S. operations. The effects of currency exchange rate fluctuations on the translation of the Company’s results of operations are discussed in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Note 2 of the Company’s 2020 Form 10-K. For the most part, revenues and expenses incurred related to the non-U.S. operations are denominated in their functional currency. This minimizes the impact that fluctuations in exchange rates will have on profit margins. Translation of intercompany debt, which is not intended to be repaid, is included in cumulative translation adjustments. Translation of current intercompany balances are included in net earnings (loss). The Company generally does not enter into foreign currency forward exchange contracts or other derivative financial instruments to hedge the effects of adverse fluctuations in foreign currency exchange rates.

The Company is exposed to foreign currency fluctuations relating to its intercompany balances between the U.S. and Canada. For every one cent change in the foreign exchange rate between the U.S. and Canada, the impact to the Company’s financial statements would be approximately $2.1 million.

Impairment Risk: At June 30, 2021, the Company had goodwill of $671.5 million. The Company reviews goodwill for impairment annually as of October 1st of each year or more frequently if indicators of potential impairment exist. See the Critical Accounting Policies and Estimates section in the Company’s 2020 Form 10-K for information related to impairment testing and the risk of potential impairment charges in future periods.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures designed to ensure that information required to be included in our SEC reports is recorded, processed, summarized and reported within the applicable time periods specified by the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer (“CEO”), who is our principal executive officer, and Chief Financial Officer (“CFO”), who is our principal financial officer, as appropriate, to allow timely decisions regarding required disclosures. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can provide only reasonable assurance of achieving their control objectives. However, our disclosure controls and procedures are designed to provide reasonable assurances of achieving our control objectives.

We conducted an evaluation, under the supervision and with the participation of our management, including our CEO, CFO and management Disclosure Committee, of the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report pursuant to Rule 13a-15(e) and 15(d)-15(e) of the Exchange Act. Based on that evaluation our CEO and CFO concluded that our disclosure controls and procedures are effective as of June 30, 2021.

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Changes in Internal Control Over Financial Reporting

We have given consideration to the impact of COVID-19 and have concluded that there have been no changes in our internal controls over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

In the ordinary course of business, we are involved in various legal proceedings. We do not currently expect that these proceedings will have a material adverse effect on our results of operations, cash flows or financial position.

Item 1A. Risk Factors

There have been no material changes to the risk factors in Part I, Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2020. These risks could materially and adversely affect our business, results of operations, financial condition, cash flows, projected results and future prospects. These risks are not exclusive and additional risks to which we are subject include the factors listed under “Note About Forward-Looking Statements” and the risks described in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Quarterly Report on Form 10-Q.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

In the three months ended June 30, 2021, the Company issued 2,193,986 Class A shares in transactions exempt from registration under Section 4(a)(2) of the Securities Act of 1933, as amended. These shares were issued as payment to members of management of two subsidiaries for acquisitions by the Company of additional interests in the majority-owned subsidiaries. The Company received no cash proceeds and no commissions were paid to any person in connection with the issuance of the shares.

Purchase of Equity Securities by the Issuer and Affiliated Purchasers

For the three months ended June 30, 2021, the Company made no open market purchases of its Class A shares or its Class B shares. Pursuant to its Credit Agreement and the indenture governing the Senior Notes, the Company is currently limited as to the dollar amount of shares it may repurchase in the open market.

For the three months ended June 30, 2021, the Company’s employees surrendered Class A shares in connection with the required tax withholding resulting from the vesting of restricted stock. The Company paid these withholding taxes on behalf of the related employees. These Class A shares were subsequently retired and no longer remain outstanding as of June 30, 2021. The following table details those shares withheld during the second quarter of 2021:


Period	Total Number of Shares Purchased	Average Price Paid Per Share		Total Number of Shares Purchased as Part of Publicly Announced Program	Maximum Number of Shares That May Yet Be Purchased Under the Program
4/1/2021 - 4/30/2021	6,416	$	7.55	—	—
5/1/2021 - 5/31/2021	—	—		—	—
6/1/2021 - 6/30/2021	38,458	3.97		—	—
Total	44,874	$	5.76	—	—

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

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Item 5. Other Information

None

Item 6. Exhibits

The exhibits required by this item are listed on the Exhibit Index.

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EXHIBIT INDEX


Exhibit No.						Description
3.1						Registrant’s Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to the Registrant’s Form 8-K filed on August 2, 2021).
3.2						Registrant’s Bylaws (incorporated by reference to Exhibit 3.2 to the Company’s Form 8-K filed on August 2, 2021).
4.1						Second Supplemental Indenture, dated as of January 13, 2021, among the Company, the Note Guarantors party thereto and the Bank of New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company's Form 8-K filed on January 13, 2021.
4.2						Third Supplemental Indenture, dated as of February 8, 2021, among the Company, the Note Guarantors party thereto and the Bank of New York Mellon, as trustee (incorporated by reference to Exhibit 4.1 to the Company’s Form 8-K filed on February 9, 2021)
10.1						Goldman Letter Agreement, dated as of April 21, 2021, by and among MDC Partners Inc., Broad Street Principal Investments, L.L.C., Stonebridge 2017, L.P. and Stonebridge 2017 Offshore, L.P. (incorporated by reference to Exhibit 10.1 to the Company’s Amendment No. 2 to Registration Statement on Form S-4 filed on April 21, 2021).
31.1						Certification by Chief Executive Officer pursuant to Rules 13a - 14(a) and 15d - 14(a) under the Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002.*
31.2						Certification by Chief Financial Officer pursuant to Rules 13a - 14(a) and 15d - 14(a) under the Securities Exchange Act of 1934 and Section 302 of the Sarbanes-Oxley Act of 2002.*
32.1						Certification by Chief Executive Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
32.2						Certification by Chief Financial Officer pursuant to 18 USC. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
101						Interactive Data File, for the period ended March 31, 2021. The instance document does not appear in the interactive data file because its XBRL tags are embedded within the inline XBRL document.*
104						Cover Page Interactive Data File. The cover page XBRL tags are embedded within the inline XBRL document and are included in Exhibit 101.*

* Filed electronically herewith.

† Indicates management contract or compensatory plan.

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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


STAGWELL INC.

/s/ Mark Penn
Mark Penn
Chairman of the Board and Chief Executive Officer (Principal Executive Officer)
August 5, 2021

/s/ Frank Lanuto
Frank Lanuto
Chief Financial Officer (Principal Financial Officer)
August 5, 2021