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XTRA Bitcoin Inc. - Quarter Report: 2009 March (Form 10-Q)

diii_10q.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549

Form 10-Q

x                 QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2009

 TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Commission file number 333-149978
 
DIAMOND INFORMATION INSTITUTE, INC

(Exact name of registrant as specified in its charter)

New Jersey
 
22-2935867
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)

12 Daniel Road East
   
Fairfield, New Jersey
 
07004
(Address of principal executive offices)
 
(Zip Code)

(973) 227-3230

(Registrant’s telephone number, including area code)

Copies of Communication to:
Stoecklein Law Group
402 West Broadway
Suite 690
San Diego, CA 92101
(619) 704-1310
(619) 704-1325

Indicate by check mark whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x    No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes     No 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Ruble 12b-2 of the Exchange Act.

Large accelerated filer  
Accelerated filer  
   
Non-accelerated filer   (Do not check if a smaller reporting company)
Smaller reporting company  x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes     No x

The number of shares of Common Stock, $0.001 par value, outstanding on May 1, 2009, was 11,863,100 shares.
 
 
 
 

 
PART I – FINANCIAL INFORMATION

Item 1. Financial Statements.

 
BALANCE SHEETS
 
             
   
March 31,
   
December 31,
 
   
2009
     
2008*
 
   
(Unaudited)
         
               
Assets:
             
Current Assets:
             
Accounts Receivable - Net
  $ 407,832     $ 713,194  
Inventory
    1,299,774       1,326,989  
Prepaid Expenses
    16,140       39,138  
                 
Total Current Assets
    1,723,746       2,079,321  
                 
Property and Equipment – Net
    187,005       160,983  
                 
Other Assets:
               
Investment in Unconsolidated Affiliate
    5,000       5,000  
                 
Total Assets
  $ 1,915,751     $ 2,245,304  
                 
*Derived from audited financial statements for the year ended December 31, 2008 (See Form 10-K
Annual Report filed on March 26, 2009 with the Securities and Exchange Commission).
 
                 
See Notes to Financial Statements.
               
 
 
 
1

 

 
DIAMOND INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 
BALANCE SHEETS
 
             
   
March 31,
   
December 31,
 
   
2009
     
2008*
 
   
(Unaudited)
         
               
Liabilities and Stockholders' (Deficit) Equity:
             
Current Liabilities:
             
Cash Overdraft
  $ 16,994     $ 7,345  
Accounts Payable and Accrued Expenses
    300,035       446,892  
Bank Lines of Credit – Net
    884,192       910,449  
Current Maturities of Notes Payable
    85,746       82,015  
Current Maturities of Capital Leases
    20,704       23,402  
Advances from Stockholder – Net
    383,890       394,532  
Sales Returns and Allowances Reserve
    72,544       132,353  
                 
Total Current Liabilities
    1,764,105       1,996,988  
                 
Long-Term Liabilities
               
Notes Payable
    159,659       97,270  
Capital Leases
    34,489       39,092  
                 
Total Long-Term Liabilities
    194,148       136,362  
                 
Commitments and Contingencies
    --       --  
                 
Stockholders' (Deficit) Equity
               
Common Stock - $.001 Par Value, 25,000,000 Shares Authorized, 11,813,100 and 11,643,100 Shares Issued and Outstanding as of March 31, 2009 and December 31, 2008, respectively
    11,813       11,643  
Additional Paid-In Capital
    1,646,537       1,599,707  
Accumulated Deficit
    (1,700,852 )     (1,499,396 )
                 
Total Stockholders' (Deficit) Equity
    (42,502 )     111,954  
                 
Total Liabilities and Stockholders' (Deficit) Equity
  $ 1,915,751     $ 2,245,304  
                 
*Derived from audited financial statements for the year ended December 31, 2008 (See Form 10-K
Annual Report filed on March 26, 2009 with the Securities and Exchange Commission).
 
                 
See Notes to Financial Statements.
               

 
 
2

 

 

 
STATEMENTS OF OPERATIONS (Unaudited)
 
             
   
Three Months Ended March 31,
 
   
2009
   
2008
 
             
             
Sales - Net
  $ 190,726     $ 280,164  
                 
Cost of Sales
    180,272       135,113  
                 
Gross Profit
    10,454       145,051  
                 
Selling Expenses
    48,270       63,024  
                 
General and Administrative Expenses
               
                 
Share-Based Compensation
    5,000       183,750  
                 
Common Stock Issued for Professional Services
    42,000       150,000  
                 
Other
    95,759       137,938  
                 
Total General and Administrative expenses
    142,759       471,688  
                 
Total Operating Expenses
    191,029       534,712  
                 
Loss from Operations
    (180,575 )     (389,661 )
                 
Other Income [Expense]
               
                 
Interest Expense
    (21,519 )     (33,146 )
                 
Other Income
    1,158       540  
                 
Total Other Income [Expense]
    (20,361 )     (32,606 )
                 
Loss Before Income Tax Provision [Benefit]
    (200,936 )     (422,267 )
                 
Income Tax Provision [Benefit]
    520       (61,548 )
                 
Net Loss
  $ (201,456 )   $ (360,719 )
                 
Net Loss Per Common Share - Basic and Diluted
  $ (0.02 )   $ (0.02 )
                 
Weighted Average Common Shares Outstanding – Basic and Diluted
    11,745,656       15,154,721  
See Notes to Financial Statements.
 

 
 
3

 

 
 
STATEMENTS OF CASH FLOWS (Unaudited)
 
             
   
Three Months Ended March 31,
 
   
2009
   
2008
 
             
             
Operating Activities
           
Net Loss
  $ (201,456 )   $ (360,719 )
Adjustments to Reconcile Net Loss
               
to Net Cash Provided by (Used in) Operating Activities:
               
Sales Returns and Allowance Reserve
    (59,809 )     (13,386 )
Depreciation and Amortization
    16,014       15,433  
Share-Based Compensation
    5,000       183,750  
Services Rendered for Common Stock
    42,000       150,000  
Amortization of Deferred Compensation
    --       14,307  
Deferred Tax Benefit
    --       (66,213 )
Allowance for Doubtful Accounts
    6,000       --  
                 
Changes in Assets and Liabilities
               
[Increase] Decrease in:
               
Accounts Receivable
    299,362       162,797  
Inventory
    27,215       (16,731 )
Prepaid Expenses
    22,998       30,520  
Increase [Decrease] in:
               
Accounts Payable and Accrued Expenses
    (146,857 )     (183,472 )
Total Adjustments
    211,923       277,005  
                 
Net Cash Provided by (Used in) Operating Activities
    10,467       (83,714 )
                 
Investing Activities:
               
Capital Expenditures
    (42,036 )     --  
                 
Financing Activities:
               
Increase in Cash Overdraft
    9,649       28,090  
Repayments (to) Advances from Bank Lines of Credit - Net
    (26,257 )     42,455  
Proceeds from Note Payable
    100,000       --  
Repayments of Notes Payable
    (33,880 )     (30,795 )
Advances (to) from Stockholder -- Net
    (10,642 )     48,329  
Repayments of Capital Leases
    (7,301 )     (4,565 )
Proceeds from Private Placements of Common Stock
    --       200  
                 
Net Cash Provided by Financing Activities
    31,569       83,714  
                 
Net Change in Cash
    --       --  
                 
   Cash - Beginning of Periods
    --       --  
                 
Cash - End of Periods
  $ --     $ --  
                 
See Notes to Financial Statements.
               

 
 
4

 

 

DIAMOND INFORMATION INSTITUTE, INC. D/B/A DESIGNS BY BERGIO
 
STATEMENTS OF CASH FLOWS (Unaudited)
 
             
   
Three Months Ended March 31,
 
   
2009
   
2008
 
             
             
             
Supplemental Disclosures of Cash Flow Information:
           
Cash Paid during the years for:
           
Interest
  $ 22,000     $ 34,000  
Income Taxes
  $ 1,000     $ 5,000  
                 
Supplemental Disclosures of Non-Cash Investing and Financing Activities:
 
During 2008, the Company issued 200,000 shares of common stock to vendors as full settlement for accounts payable balances amounting to $200,000. These shares were issued as consideration for payment of accounts payable balances and pre-payments for services to be rendered.
 
   
   
   
See Notes to Financial Statements.
 


 
5

 

[1] Nature of Operations, Basis of Presentation and Liquidity

Nature of Operations - Diamond Information Institute Inc. d/b/a Designs by Bergio [the "Company"] is engaged in the product design, manufacturing, distribution of fine jewelry throughout the United States and is headquartered from its corporate office in Fairfield, New Jersey.  Based on the nature of operations, the Company's sales cycle experiences significant seasonal volatility with the first two quarters of the year representing 15% - 25% of annual sales and the remaining two quarters representing the remaining portion of annual sales.

Basis of Presentation - Our accounting policies are set forth in Note 2 of our audited consolidated financial statements included in the Diamond Information Institute, Inc. 2008 Form 10-K.

The accompanying unaudited interim financial statements as of March 31, 2009, and for the three months ended March 31, 2009 and 2008 have been prepared in accordance with accounting principles generally accepted for interim financial statement presentation and in accordance with the instructions to Form 10-Q. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statement presentation. In the opinion of management, the financial statements contain all adjustments (consisting only of normal recurring accruals) necessary to present fairly the financial position as of March 31, 2009 and the results of operations and cash flows for the three months ended March 31, 2009 and 2008. The results of operations for the three months ended March 31, 2009 are not necessarily indicative of the results to be expected for the full year.

Liquidity - The accompanying financial statements have been prepared on a going-concern basis, which contemplates the continuation of operations, realization of assets, and liquidation of liabilities in the ordinary course of business. For the three months ending March 31, 2009 and 2008, the Company generated net losses of approximately $200,000 and $360,000, respectively. As of March 31, 2009, the Company has funded its working capital requirements primarily through revenue earned, a private placement equity offering and periodic advances from its CEO and principal stockholder.  There can be no assurance that the Company will be successful in obtaining financing at the level needed for long-term operations or on terms acceptable to the Company. In addition, there can be no assurance, assuming the Company is successful in expanding commercialization of its product, realizing revenues and obtaining new equity offerings, that the Company will achieve profitability or positive operating cash flow.

Over the next twelve months, the Company’s management intends on sustaining operations through its working capital which, contemplates the liquidation of inventory and the realization of trade accounts receivable in the ordinary course of business at expected levels of sales volume.  It is anticipated, that working capital needs should they arise, may also be supplemented by further advances from the CEO and principal stockholder. Any planned expansion and product commercialization, including future business acquisitions, will require additional capital to be raised through an equity or debt offering which, management intends on pursuing.

 
6

 
[2] Fair Value Measurements

In September 2006, the FASB issued SFAS No. 157, Fair Value Measurements (SFAS 157). SFAS 157 defines fair value, establishes a framework for measuring fair value and expands the disclosure requirements regarding fair value measurements. SFAS 157 is effective for fiscal years beginning after November 15, 2007 for financial assets and liabilities as well as for non-financial assets and liabilities that are recognized or disclosed at fair value on a recurring basis in the financial statements. In accordance with FSP No. 157-2, Effective Date of FASB Statement
No. 157 (FSP 157-2), for all other non-financial assets and liabilities, SFAS 157 is effective for fiscal years beginning after November 15, 2008. In October 2008, the FASB issued FSP No. 157-3, Determining the Fair Value of a Financial Asset When the Market for That Asset is Not Active (FSP 157-3), that clarifies the application of SFAS 157 for financial assets in a market that is not active and provides an example to illustrate key considerations in determining the fair value of a financial asset when the market for that financial asset is not active.

On January 1, 2009, in accordance with FSP 157-2, we adopted the provisions of SFAS 157 on a prospective basis for our non-financial assets and liabilities that are not recognized or disclosed at fair value on a recurring basis. SFAS 157 requires that we determine the fair value of financial and non-financial assets and liabilities using the fair value hierarchy established in SFAS 157 and describes three levels of inputs that may be used to measure fair value, as follows:

Level 1 inputs which include quoted prices in active markets for identical assets or liabilities;

Level 2 inputs which include observable inputs other than Level 1 inputs, such as quoted prices for similar assets or liabilities; quoted prices for identical or similar assets or liabilities in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the asset or liability; and

Level 3 inputs which include unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the underlying asset or liability.  Level 3 assets and liabilities include those whose fair value measurements are determined using pricing models, discounted cash flow methodologies or similar valuation techniques, as well as significant management judgment or estimation.

The adoption of SFAS 157 had no effect on our net income for the three months ended March 31, 2009 and 2008 as the Company has no assets or liabilities classified as financial assets or liabilities as defined in accordance with SFAS 157.

In addition, the adoption of SFAS 157 for our non-financial assets and liabilities that are not recognized or disclosed at fair value on a recurring basis had no effect on our net income for the three months ended March 31, 2009.


 
7

 
 
[3] Recently Issued Accounting Standards

In April 2009, the FASB issued FSP No. FAS 107-1 and APB 28-1, Interim Disclosures about Fair Value of Financial Instruments. This FSP amends FASB Statement No. 107, Disclosures about Fair Value of Financial Instruments, to require disclosures about fair value of financial instruments for interim reporting periods of publicly traded companies as well as in annual financial statements. This FSP also amends APB Opinion No. 28, Interim Financial Reporting, to require those disclosures in summarized financial information at interim reporting periods. This FSP shall be effective for interim reporting periods ending after June 15, 2009. The Company will comply with the additional disclosure requirements beginning in the second quarter of 2009.

In April 2009, the FASB issued FSP No. FAS 115-2 and FAS 124-2, Recognition and Presentation of Other-Than-Temporary Impairments. This FSP amends the other-than-temporary impairment guidance in U.S. GAAP for debt securities to make the guidance more operational and to improve the presentation and disclosure of other-than-temporary impairments on debt and equity securities in the financial statements. The FSP does not amend existing recognition and measurement guidance related to other-than-temporary impairments of equity securities. The FSP shall be effective for interim and annual reporting periods ending after June 15, 2009. The Company currently does not have any financial assets that are other-than-temporarily impaired.

In April 2009, the FASB issued FSP No. FAS 141(R)-1, Accounting for Assets Acquired and Liabilities Assumed in a Business Combination That Arise from Contingencies, to address some of the application issues under SFAS 141(R). The FSP deals with the initial recognition and measurement of an asset acquired or a liability assumed in a business combination that arises from a contingency provided the asset or liability’s fair value on the date of acquisition can be determined. When the fair value cannot be determined, the FSP requires using the guidance under SFAS No. 5, Accounting for Contingencies, and FASB Interpretation (FIN) No. 14, Reasonable Estimation of the Amount of a Loss. This FSP was effective for assets or liabilities arising from contingencies in business combinations for which the acquisition date is on or after January 1, 2009. The adoption of this FSP has not had a material impact on our financial position, results of operations, or cash flows during the first quarter of 2009.
 
 
8

 
 
[4] Notes Payable

   
March 31,
   
December 31,
 
   
2009
   
2008
 
   
(Unaudited)
       
Notes payable due in equal monthly installments, over 36 months,
   maturing through May 2009 at interest rates of 7.25%.  The notes
   are collateralized by the assets of the Company.
  $ 8,333     $ 20,965  
                 
Notes payable due in equal monthly installments, over 60 months,
   maturing through May 2011 at interest rates of 7.60%.  The notes
   are collateralized by the assets of the Company.
    143,039       158,320  
                 
Notes payable due in equal monthly installments, over 60 months,
   maturing through December 2013 at interest rates of 9.47%. The                    notes are collateralized by the assets of the Company.
    94,033       --  
                 
Total
    245,405       179,285  
Less: Current Maturities Included in Current Liabilities
    85,746       82,015  
                 
   Total Long-Term Portion of Debt
  $ 159,659     $ 97,270  

 
As of March 31, 2009, maturities of long-term debt are as follows:

2010
  $ 85,746  
2011
    87,144  
2012
    32,161  
2013
    22,213  
2014
    18,141  
         
Total
  $ 245,405  
 
 
 
9

 
[5] Bank Lines of Credit

A summary of these credit facilities is as follows:

   
March 31,
   
December 31,
 
   
2009
   
2008
 
   
(Unaudited)
       
Credit Line of $700,000, minimum payment of interest only is due monthly at the bank's prime rate plus .75%. At December 31, 2008 and 2007, the interest rate was 4.00% and 8.00%, respectively. The Credit Line renews annually in May 2009 and is collateralized by the assets of the Company.
  $ 699,999     $ 699,999  
                 
Credit Line of $55,000, minimum payment of interest only is due monthly at the bank's prime rate plus .75%. At December 31, 2008 and 2007, the interest rate was 4.00% and 8.00%, respectively. The Credit Line renews annually in July 2009 and is collateralized by the assets of the Company.
    44,927       45,793  
                 
Various unsecured Credit Cards of $165,600 and $178,700, minimum payment of principal and interest are due monthly at the credit card's annual interest rate.  At March 31, 2009 and December 31, 2008, the interest rates ranged from 4.74% to 10.99% and 4.74% to 13.99%, respectively.
    139,266       164,656  
                 
 
Total Bank Lines of Credit
  $ 884,192     $ 910,449  

The Company's CEO and majority shareholder also serves as a guarantor of the Company's debt.

The Company had approximately $10,000 and $9,000 available under the various credit facilities (not including credit cards) at March 31, 2009 and December 31, 2008, respectively.

[6] Equipment Held Under Capital Leases

The Company's equipment held under the capital lease obligations is summarized as follows:

   
March 31,
   
December 31,
 
   
2009
   
2008
 
   
(Unaudited)
       
Showroom Equipment
  $ 96,000     $ 96,000  
Less: Accumulated Amortization
    40,533       35,733  
                 
     Equipment Held under Capitalized Lease Obligations - Net
  $ 55,467     $ 60,267  
 
 
10

 
 
[6] Equipment Held Under Capital Leases [Continued]

Amortization related to the equipment held under capital leases for the three months ended March 31, 2009 and 2008 was approximately $5,000 each period.

As of March 31, 2009, the future minimum lease payments under the capital leases are as follows:

2009
  $ 26,432  
2010
    26,432  
2011
    10,796  
         
Total
    63,660  
Less: Amount Representing Imputed Interest
    8,467  
         
Present Value of Net Minimum Capital Lease Payments
    55,193  
Less: Current Portion of Capitalized Lease Obligations
    20,704  
         
     Non Current Portion of Capitalized Lease Obligations
  $ 34,489  

Interest expense related to capital leases for the three months ended March 31, 2009 and 2008 was approximately $2,000 each period.

[7] Income Taxes

The income tax provision [benefit] is as follows:

   
Three Months Ended
 
   
March 31,
 
   
2009
   
2008
 
Current:
 
(Unaudited)
   
(Unaudited)
 
     Federal
  $ --     $ --  
     State
    520       4,666  
                 
     Totals
    520       4,666  
                 
Deferred:
               
     Federal
    --       (59,484 )
     State
    --       (6,730 )
                 
     Totals
    --       (66,214 )
                 
     Totals
  $ 520     $ (61,548 )
 
 
11

 
 
[7] Income Taxes [Continued]

Deferred income tax assets [liabilities] are as follows:

   
March 31,
   
December 31,
 
   
2009
   
2008
 
   
(Unaudited)
       
Deferred Income Tax Assets:
           
     Net Operating Loss Carryforwards
  $ 657,038     $ 590,514  
Allowance for Doubtful Accounts
    34,511       32,115  
Allowance for Sales Returns
    28,974       52,862  
     Totals
    720,523       675,491  
                 
Deferred Income Tax Liabilities:
               
     Property and Equipment
  $ (23,475 )   $ (25,546 )
     Election to Change from Cash to Accrual Basis of Income Tax Accounting
    (343,638 )     (374,879 )
     Totals
    (367,113 )     (400,425 )
     Gross Deferred Tax Asset
    353,410       275,066  
                 
     Valuation Allowance for Deferred Taxes
    (353,410 )     (275,066 )
     Net Deferred Tax Asset [Liability]
  $ --     $ --  

Effective with the 2008 tax year, management voluntarily elected a change in its method of tax accounting to the accrual basis as required by Section 481 of the Internal Revenue Code (the "IRC").  In management's opinion, based on provisions of the IRC, a voluntary election to the accrual basis of tax reporting should not subject the Company to tax examinations for previous years that income tax returns have been filed and prompt an uncertain tax position in accordance with the Financial Accounting Standards Board Interpretation ("FIN") No. 48, Accounting for Uncertainty in Income Taxes.  As a result, no contingent liability has been recorded for the anticipated change in tax reporting.  Further, the resulting tax liability from the change in tax accounting method will be reduced by operating losses previously incurred.

At December 31, 2008, the Company had approximately $1,482,000 of federal net operating tax loss carryforwards expiring at various dates through 2028.  The Tax Reform Act of 1986 enacted a complex set of rules which limits a company's ability to utilize net operating loss carryforwards and tax credit carryforwards in periods following an ownership change. These rules define an ownership change as a greater than 50 percent point change in stock ownership within a defined testing period which is generally a three-year period. As a result of stock which may be issued by us from time to time and the conversion of warrants, options or the result of other changes in ownership of our outstanding stock, the Company may experience an ownership change and consequently our utilization of net operating loss carryforwards could be significantly limited.

Based upon the net losses historically incurred and, the prospective global economic conditions, management believes that it is not more likely than not that the deferred tax asset will be realized and has provided a valuation allowance of 100% of the deferred tax asset.

 
12

 
[8] Stockholders' (Deficit) Equity

Articles of Incorporation Amendment and Stock Split - The Company's Certificate of Incorporation, as amended, authorizes the issuance of up to 25,000,000 shares of common stock at a par value of $.001 per share.  Over the course of 2007, the Company's Board of Directors ratified two forward stock splits. The first stock split, for 1.725 to 1 and the second for 10,000 to 1.

This resulted in common stock outstanding increasing from 1,000 to 17,250,000 which were all owned by the Company's founder and CEO. The per share data for all periods presented has been retroactively adjusted due to each of the stock splits.

Subsequent to the forward stock splits, the Company's founder and CEO transferred a total of 2,250,000 shares to the Company's President and an Advisory Panel member.  Upon resignation of the Company’s President and Advisory Panel Member in late 2007, the Company cancelled 2,200,000 of the shares previously issued to those individuals along with, 5,000,000 shares held by the CEO and principal stockholder.  These shares were cancelled in February 2008.

The share and per share data for all periods presented has been retroactively adjusted to reflect the stock splits.

Debt Conversions - In April 2007, the Company entered into a Debt Conversion Agreement (the "Agreement") and issued 100,000 shares of common stock at $1 per share to a vendor as full satisfaction for accounts payable previously due and future services to be rendered.  Of the total $100,000 of common stock issued, $55,000 was to satisfy previous account payable balances and $45,000 was issued as consideration for future services to be rendered and is reflected in the Deferred Compensation caption of the stockholders' equity section of the Balance Sheet, of which approximately $14,000 and $31,000, respectively was expensed in 2008 and 2007. The shares have a one year restriction from sale or offering.

Restricted Share Issuances - In January 2008, two Advisory Panel members and a Board of Director member received restricted common stock for services to be rendered throughout 2008.  The two Advisory Panel members received 50,000 and 100,000 shares, respectively, with a fair value of $1.00 per share or $150,000 while the Board of Director member received 50,000 shares with a fair value of $1.00 per share or $50,000.  For the year ended December 31, 2008, $200,000 was charged to the Statement of Operations as Share-based Compensation expense.

Also in January 2008, the Company issued 117,500 shares of restricted common stock with a fair value of $1.00 per share or $117,500 to employees.  Shares issued in connection with the Board of Director consent, were dispersed ratably over the first two quarters of 2008 as authorized in the consent.

Additionally, in January and February 2008, the Company sold 600 shares of common stock at $1.00 per share to individual investees.  As of March 31, 2008, $400 of the total $600 was reflected as a stock subscription receivable.
 
 
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[8] Stockholders' (Deficit) Equity [Continued]

Finally, in February 2008, certain stockholders of the Company with significant ownership, cancelled shares they owned for no consideration.  The share cancellation totaled 7,200,000 of shares previously outstanding.

For the year ended December 31, 2008, the Company issued to its SEC counsel, 450,000 shares of restricted common stock with a fair value of $1.00 per share or $450,000 for services in connection with the effective filing of Form S-1 with the SEC.

In January 2009, the Company agreed to issue its SEC counsel, 100,000 shares of restricted common stock with a fair value of $0.40 per share or $40,000 for services in connection with the effective filing of Form 15c-211 and submittal to FINRA through a market maker.

In February 2009, the Company issued to its CEO 50,000 shares of restricted common stock with a fair value of $0.40 per share or $20,000 for services as a Board of Directors member throughout 2009.  Of the $20,000, $5,000 was charged to the Statement of Operations and captioned as Share-Based Compensation for the three months ended March 31, 2009.

In February 2009, the Company to issue its SEC counsel 20,000 shares of restricted common stock with a fair value of $0.40 per share or $8,000 for legal services to be provided for and earned ratably totaling $2,000 per quarter related to the Company’s SEC filings for the 2009 reporting year.

[9] Related Party Transactions

The Company receives periodic advances from its principal stockholder based upon the Company's cash flow needs.  At March 31, 2009 and December 31, 2008, $383,890 and $394,532, respectively was due to the shareholder.  Interest expense is accrued at an average annual market rate of interest which was 3.76% and 4.99% at March 31, 2009 and December 31, 2008, respectively.  No terms for repayment have been established.  As a result, the amount is classified as a Current Liability.


 
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FORWARD-LOOKING STATEMENTS

This document contains “forward-looking statements”.  All statements other than statements of historical fact are “forward-looking statements” for purposes of federal and state securities laws, including, but not limited to, any projections of earnings, revenue or other financial items; any statements of the plans, strategies and objections of management for future operations; any statements concerning proposed new services or developments; any statements regarding future economic conditions or performance; any statements or belief; and any statements of assumptions underlying any of the foregoing.

Forward-looking statements may include the words “may,” “could,” “estimate,” “intend,” “continue,” “believe,” “expect” or “anticipate” or other similar words.  These forward-looking statements present our estimates and assumptions only as of the date of this report.  Accordingly, readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made.  Except for our ongoing securities laws, we do not intend, and undertake no obligation, to update any forward-looking statement.  You should, however, consult further disclosures we make in future filings of our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

Although we believe the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements.  Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties.  The factors impacting these risks and uncertainties include, but are not limited to:

·  
our current lack of working capital;
·  
increased competitive pressures from existing competitors and new entrants;
·  
increases in interest rates or our cost of borrowing or default under any material debt agreements;
·  
inability to raise additional financing;
·  
deterioration in general or regional economic conditions;
·  
adverse state or federal legislation or regulation that increases the costs of compliance, or adverse findings by a regulator with respect to existing operations;
·  
changes in U.S. GAAP or in the legal, regulatory and legislative environments in the markets in which we operate;
·  
the fact that our accounting policies and methods are fundamental to how we report our financial condition and results of operations, and they may require management to make estimates about matters that are inherently uncertain;
·  
inability to efficiently manage our operations;
·  
loss of customers or sales weakness;
·  
inability to achieve future sales levels or other operating results;
·  
key management or other unanticipated personnel changes;
·  
the unavailability of funds for capital expenditures; and
·  
operational inefficiencies in distribution or other systems.
 

 
 
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For a detailed description of these and other factors that could cause actual results to differ materially from those expressed in any forward-looking statement, please see Item 1A. Risk Factors in this document and in our Annual Report on Form 10-K for the year ended December 31, 2008.

AVAILABLE INFORMATION

Our securities as of September 8, 2008 are registered under the Securities Act of 1933, and we will file reports and other information with the Securities and Exchange Commission as a result. Additionally, we shall file supplementary and periodic information, documents and reports that are required under section 13(a) and Section 15(d) of the Exchange Act, as amended.

All of our reports will be able to be reviewed through the SEC’s Electronic Data Gathering Analysis and Retrieval System (EDGAR) which is publicly available through the SEC’s website (http://www.sec.gov) or they can be inspected and copied at the public reference facility maintained by the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549-0405. Information regarding the public reference facilities may be obtained from the SEC by telephoning 1-800-SEC-0330. Copies of such materials may also be obtained by mail from the public reference section of the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549-0405 at prescribed rates.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operation

OVERVIEW

Diamond Information Institute, Inc. was incorporated in the State of New Jersey in October 1988 and had minimal activity until 1995 when it began in the business of jewelry manufacturing under the name Diamond Information Institute (d/b/a “Bergio”).  Since 1995 Diamond has been engaged in the design and manufacture of upscale jewelry through its trade name of “Bergio” and in 2002 launched its “Bergio Bridal Collection”.  The Company sells to approximately 150 independent jewelry retailers across the United States and has incurred a significant amount of capital resources in creating brand recognition in the jewelry industry.

OVERVIEW OF CURRENT OPERATIONS

Diamond’s products consist of a wide range of unique styles and designs made from precious metals such as, gold, platinum, and Karat gold, as well as diamonds and other precious stones.  Diamond has approximately 50 to 75 product styles in its inventory, with prices ranging from $400 to $200,000.  Additionally, Diamond has manufacturing control over its line as a result of having a manufacturing facility in New Jersey as well as subcontracts with facilities in Italy and Bangkok.

 
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In September of 2008, Diamond’s S-1 registration statement became effective with the SEC.  Diamond believes that in becoming a public company, it will provide the Company increased flexibility in being able to acquire smaller jewelry manufacturers while also being able to consolidate overlapping expenses.  It is Diamond’s intention to establish itself as a holding company for the purpose of acquiring established jewelry design and manufacturing firms who possess branded product lines.  Branded product lines are products and/or collections whereby the jewelry manufacturers have established their products within the industry through advertising in consumer and trade magazines as well as possibly obtaining federally registered trademarks of their products and collections.  This is in line with the Company’s strategy and belief that a brand name can create an association with innovation, design and quality which helps add value to the individual products as well as facilitate the introduction of new products.

Diamond intends to acquire, design and manufacturing firms throughout the United States and Europe.  If and when Diamond pursues any potential acquisition candidates, it intends to target the top 10% of the world’s jewelry manufactures that have already created an identity and brand in the jewelry industry.  Diamond intends to locate potential candidates through its relationships in the industry and expects to structure the acquisition through the payment of cash, which will most likely be provided from third party financing, as well as Diamond’s common stock and not cash generated from Diamond’s operations.  In the event, Diamond obtains financing from third parties for any potential acquisitions; Diamond may agree to issue Diamond’s common stock in exchange for the capital received.  However, as of the date of this periodic report Diamond does not have any binding agreements with any potential acquisition candidates or arrangements with any third parties for financing.

Diamond’s management believes that the jewelry industry competes in the global marketplace and therefore must be adaptable to ensure a competitive measure.  Recently the U.S. economy has encountered a slowdown and Diamond anticipates the U.S. economy will most likely remain weak at least through all of 2009.  Consumer spending for discretionary goods such as jewelry is sensitive to changes in consumer confidence and ultimately consumer confidence is affected by general business considerations in the U.S. economy.  Consumer spending for discretionary spending generally decline during times of falling consumer confidence, which may affect Diamond’s retail sale of its products.  U.S. consumer confidence reflected these slowing conditions during the last quarter of 2007 and has been carried forward throughout the year of 2008.  Therefore, Diamond intends to make strong efforts to maintain its brand in the industry through its focus on the innovation and design of its products as well as being able to consolidate and increase cost efficiency when possible through acquisitions.

Result of Operations for the Three Months Ended March 31, 2009 and 2008

The following income and operating expenses tables summarize selected items from the statement of operations for the three months ended March 31, 2009 compared to the three months ended March 31, 2008.
 
 
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INCOME:

   
Three Months Ended
March 31,
 
   
2009
   
2008
 
   
(Unaudited)
   
(Unaudited)
 
             
Sales
  $ 190,726     $ 280,164  
                 
Cost of Sales
    180,272       135,113  
                 
Gross Profit
  $ 10,454     $ 145,051  
                 
Gross Profit Percentage of Revenue
    5 %     52 %

Sales

Sales for the three months ended March 31, 2009 were $190,726 compared to $280,164 for the three months ended March 31, 2008.  This resulted in a decrease of $89,438 or 32% from the comparable period of 2009 to 2008.  Due to the tough economic conditions we increased our sales discounts to partner with our customers during the three months ended March 31, 2009.  Aggregate sales discounts in the three months ended March 31, 2009 and 2008 totaled approximately $75,000 and $14,000.  We decided to offer increased sales discounts to move product and increase our liquidity.  We anticipate sales discounts and gross profits to return to historical levels in the near term.

Typically, revenues experience significant seasonal volatility in the jewelry industry.  The first two quarters of any given year typically represent approximately 15%-25% of total year revenues, based on historic results.  The holiday buying season during the last two quarters of every year typically account for the remainder of annual sales.

Cost of Sales

Cost of sales for the three months ended March 31, 2009 was $180,272 an increase of $45,159, or 33%, from $135,113 for the three months ended March 31, 2008.  Our cost of sales were higher due to selling higher commodity priced products.

Gross Profit:

During the three months ended March 31, 2009, we experienced a gross profit as a percentage of revenue of 5%, compared to a gross profit as a percentage of revenue of 52% for the three months ended March 31, 2008.  Our decreased gross profit during the year of 2009 was a result of increased sales discounts to partner with our customers during this tough economic condition and selling product at reduced margins due to purchases of raw materials particularly gold, at an increase cost.
 
 
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OPERATING EXPENSES:

   
Three Months Ended
March 31,
 
   
2009
   
2008
 
   
(Unaudited)
   
(Unaudited)
 
             
Selling Expenses
  $ 48,270     $ 63,024  
                 
Total General and Administrative Expenses
    142,759       471,688  
                 
Total Operating Expenses
  $ 191,029     $ 534,712  
                 
Net Loss
  $ (201,456 )   $ (360,719 )

Selling Expenses

Total selling expenses were $48,270 for the three months ended March 31, 2009, which was approximately a 23% decrease from $63,024 for the three months ended March 31, 2008.  Selling expenses include advertising, trade show expenses and selling commissions.  The decrease in selling expenses during the three months ended March 31, 2009 compared to the three months ended March 31, 2008 is a result of decreased advertising and travel expenses under our cost saving programs.

General and Administrative Expenses

General and administrative expenses were $142,759 for the three months ended March 31, 2009 versus $471,688 for the three months ended March 31, 2008.  The decrease in general and administrative expenses in 2009 is due primarily to a decrease in non-cash charges related to stock-based compensation of approximately $287,000.

Loss from Operations

During the three months ended March 31, 2009, we had a loss from operations totaling $180,575 versus $389,661 for the same period in 2008, of approximately 54%.

Other (Expense) / Income

Other (Expense) / Income of $(20,361) and $(32,606) for the three months ended March 31, 2009 and 2008 is comprised primarily of interest incurred on bank lines of credit, corporate credit cards, term loans and capital leases in connection with operations related to manufacturing and indirect operating expenses offset by miscellaneous income.  We attribute the decrease in our other (expense) / income during the three months ended March 31, 2009 when compared to the three months ended March 31, 2008 as a result of a reduction in interest expense of approximately $12,000. Interest expense in 2009 primarily decreased due to lower interest rates on lines of credit and credit cards.

 
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Income Tax (Benefit) Provision

We reported an income tax provision of $520 for the three months ended March 31, 2009 as compared to an income tax benefit of $61,548 for the three months ended March 31, 2008.  In 2009, we recorded a full valuation allowance against our deferred tax assets as we believe it is not more likely than not they will be utilized.

Net Loss

We incurred a net loss of $201,456 for the three months ended March 31, 2009 versus a net loss of $360,719 for the three months ended March 31, 2008.  This was a decrease of $159,263, or 44%, in our net loss for the comparable period.

Liquidity and Capital Resources

The following table summarizes working capital at March 31, 2009 compared to December 31, 2008.

   
March 31,
   
December 31,
   
Increase / (Decrease)
 
   
2009
   
2008
     
$
 
                     
Current Assets
  $ 1,723,746     $ 2,079,321     $ (355,575 )
                         
Current Liabilities
    1,764,105       1,996,988       (232,883 )
                         
Working Capital
  $ (40,359 )   $ 82,333     $ (122,692 )

As of March 31, 2009, we had a cash overdraft of $16,994, compared to a cash overdraft of $7,345 at December 31, 2008.  It is anticipated that we will need to sell additional equity or debt securities or obtain credit facilities from financial institutions to meet our long-term liquidity and capital requirements, which include strategic growth through mergers and acquisitions.  There is no assurance that we will be able to obtain additional capital or financing in amounts or on terms acceptable to us, if at all or on a timely basis.

Accounts receivable at March 31, 2009 was $407,832 and $713,194 at December 31, 2008, representing a decrease of 43%.  We typically offer our customers 60, 90 or 120 day payment terms on sales, depending upon the product mix purchased.  When setting terms with our customers, we also consider the term of the relationship with individual customers and management’s assessed credit risk of the respective customer, and may at management’s discretion, increase or decrease payment terms based on those considerations.

Inventory at March 31, 2009 was $1,299,774 and $1,326,989 at December 31, 2008. Our management seeks to maintain a very consistent inventory level that it believes is commensurate with current market conditions and manufacturing requirements related to anticipated sales volume.  We historically have not have an inventory reserve for slow moving or obsolete products due to the nature of our inventory of precious metals and stones, which are commodity-type raw materials and rise in value based on quoted market prices established in actively traded markets.  This allows us to resell or recast these materials into new products and/or designs as the market changes.

 
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Accounts payable and accrued expenses at March 31, 2009 were $300,035 compared to $446,892 at December 31, 2008, which represents a 33% decrease.  The reduction is due to vendor payments and keeping inventory at manageable levels.

Bank Lines of Credit and Notes Payable

Our indebtedness is comprised of various bank credit lines, term loans, capital leases and credit cards intended to provide capital for the ongoing manufacturing of our jewelry line, in advance of receipt of the payment from our retail distributors.  As of March 31, 2009, we had three outstanding term loans.  One of our loans is for $150,000 with Columbia Bank, which is payable in monthly installments and matures in May of 2009.  The note bears an annual interest rate of 7.25% and as of March 31, 2009, there was an outstanding balance of $8,333.  We also have a $300,000 term loan with JPMorgan Chase, which is payable in monthly installments and matures in May 2011.  The note bears an annual interest rate of 7.60% and as of March 31, 2009 there was an outstanding balance of $143,039.  We also have a $100,000 term loan with Leaf Financial Corporation, which is payable in monthly installments and matures in December 2013.  The note bears an annual interest rate of 9.47% and as of March 31, 2009 there was an outstanding balance of $94,033.  All of these notes are collateralized by our assets as well as a personal guarantee by our CEO, Berge Abajian.

In addition to the notes payable, we utilize bank lines of credit to support working capital needs.  As of March 31, 2009, we had two lines of credit.  One bank line of credit is for $700,000 with Columbia Bank and requires minimum monthly payment of interest only.  The interest is calculated at the bank’s prime rate plus 0.75%.  As of March 31, 2009, we had an outstanding balance of $699,999 at an effective annual interest rate of 4.00%.  Additionally, we have a bank line of credit of $55,000 with JPMorgan Chase Bank, which also requires a monthly payment of interest only.  The interest rate is calculated at the bank’s prime rate plus 0.75%.  As of March 31, 2009, we had an outstanding balance of $44,927 at an effective annual interest rate of 4.00%.  Each credit line renews annually and is collateralized by our assets as well as a personal guarantee by our CEO, Berge Abajian.

In addition to the bank lines of credit and term loans, we have a number of various unsecured credit cards.  These credit cards require minimal monthly payments of interest only and as of March 31, 2009 have interest rates ranging from 4.74% to 10.99%.  As of March 31, 2009, we have outstanding balances of $139,266.



 
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Satisfaction of our cash obligations for the next 12 months.

For the three months ended March 31, 2009 and the year ended March 31, 2008, we have incurred net losses of approximately $200,000 and $361,000, respectively. We have funded our working capital needs primarily from revenues, a private placement equity offering and advances from our CEO and principal stockholder. Our plan is to acquire design and manufacturing companies throughout the United States and Europe. If and when we pursue any potential business acquisitions, we intend to target the top 10% of the world’s jewelry manufacturers that have already created an identity and brand in the jewelry business. We plan to fund these potential business acquisitions from additional equity and/or debt financing, and joint venture partnerships.  However, we have no binding agreements or understandings with any potential acquisition targets. There is no assurance that we will be able to obtain additional capital in the amount or, on terms acceptable to us, in the required timeframe.

A critical component of our operating plan impacting our continued existence is to efficiently manage the production of our jewelry lines and successfully develop new lines through our Company or through possible acquisitions and/or mergers. Our ability to obtain capital through additional equity and/or debt financing, and joint venture partnerships will also be important to our expansion plans. In the event we experience any significant problems assimilating acquired assets into our operations or cannot obtain the necessary capital to pursue our strategic plan, we may have to reduce the growth of our operations. This may materially impact our ability to increase revenue and continue our growth.

Over the next twelve months we believe we have the required working capital needs to fund our current operations through revenues.  However, any expansion or future business acquisitions will require us to raise capital through an equity offering.

Summary of product and research and development that we will perform for the term of our plan.

We are not anticipating significant research and development expenditures in the near future.

Expected purchase or sale of plant and significant equipment.

We do not anticipate the purchase or sale of any plant or significant equipment; as such items are not required by us at this time.

Significant changes in the number of employees.

As previously mentioned, we currently have 3 full-time employees and 2 part-time employees.  We do not anticipate a significant change in the number of full time employees over the next 12 months.  None of our employees are subject to any collective bargaining agreements.


 
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Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, results or operations, liquidity, capital expenditures or capital resources that is deemed material.

Critical Accounting Policies

The Company prepares its financial statements in accordance with accounting principles generally accepted in the United States of America. Preparing financial statements in accordance with generally accepted accounting principles requires the Company to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reported period.

Accounts Receivable.  Management periodically performs a detailed review of amounts due from customers to determine if accounts receivable balances are impaired based on factors affecting the collectability of those balances.  Management has provided an allowance for doubtful accounts of approximately $86,000 at March 31, 2009.

Long-Lived Assets.  In accordance with Statement of Financial Accounting Standards (“SFAS”) No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets, long-lived tangible assets subject to depreciation or amortization are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.  If an asset is determined to be impaired, the loss is measured by the excess of the carrying amount of the asset over its fair value as determined by an estimate of undiscounted future cash flows.  As these factors are difficult to predict and are subject to future events that may alter management’s assumptions, the future cash flows estimated by management in their impairment analyses may not be achieved.

Revenue Recognition. The Company’s management recognizes revenue when realized or realizable and earned.  In connection with revenue recorded, the Company establishes a sales returns and allowances reserve for anticipated merchandise to be returned.  The estimated percentage of sales to be returned is based on the Company’s historical experience of returned merchandise. Also, management calculates an estimated gross profit margin on returned merchandise deriving a cost for the anticipated returned merchandise also based on the Company’s historical operations.

The Company’s sole revenue producing activity as a manufacturer and distributor of upscale jewelry is affected by movement in fashion trends and customer desire for new designs, varying economic conditions affecting consumer spending and changing product demand by retailers affecting their desired inventory levels.

Therefore, management’s estimation process for merchandise returns can result in actual amounts differing from those estimates.  This estimation process is susceptible to variation and uncertainty due to the challenges faced by management to comprehensively discern all conditions affecting future merchandise returns whether prompted by fashion, the economy or customer relationships.  Ultimately, management believes historical factors provide the best indicator of future conditions based on the Company’s responsiveness to changes in fashion trends, the cyclical nature of the economy in conjunction with the number of years in business and consistency and longevity of its customer mix.

 
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Item 3.         Quantitative and Qualitative Disclosures About Market Risk.

This item in not applicable as we are currently considered a smaller reporting company.

Item 4T. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our Chief Executive Officer and Principal Financial Officer, Berge Abajian, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Report.  Based on that evaluation, Mr. Abajian concluded that our disclosure controls and procedures are effective in timely alerting him to material information relating to us required to be included in our periodic SEC filings and in ensuring that information required to be disclosed by us in the reports that we file or submit under the Act is accumulated and communicated to our management, including our principal executive and principal financial officer, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during our most recent fiscal quarter that have materially affected, or reasonably likely to materially affect, our internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1.         Legal Proceedings.

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.


 
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Item 1A.        Risk Factors.

Risks Relating with Our Business and Marketplace

Diamond will need additional capital in the future to finance its operations or any future acquisitions, which it may not be able to raise or it may only be available on terms unfavorable to current non-affiliate shareholders.  This may result in Diamond’s inability to fund its working capital requirements and ultimately harm its operational results.

Diamond has and expects to continue to have substantial capital expenditure and working capital needs.  For the three months ended March 31, 2009 and 2008, Diamond had sales of $190,726 and $280,164, respectively and net loss of $201,456 and $360,719, respectively.  While management believes that its financial policies have been prudent, the Company will be reliant on future potential equity and/or debt raises to expand its current business and assist in any future acquisitions, if and when those opportunities occur.

There can be no assurance that Diamond will be successful in continuing to meet its cash requirements from existing operations, or in raising a sufficient amount of additional capital in future finance offerings.  Additional financing might not be available on terms favorable to Diamond, or at all. If adequate funds were not available or were not available on acceptable terms, Diamond’s ability to fund its operations, take advantage of unanticipated opportunities, develop or enhance its business or otherwise respond to competitive pressures would be significantly limited.

A decline in discretionary consumer spending may adversely affect Diamond’s industry, its operations, and ultimately its profitability.

Luxury products, such as fine jewelry, are discretionary purchases for consumers.  Any reduction in consumer discretionary spending or disposable income may affect the jewelry industry more significantly than other industries.  Many economic factors outside of Diamond’s control could affect consumer discretionary spending, including the financial markets, consumer credit availability, prevailing interest rates, energy costs, employment levels, salary levels, and tax rates.  Any reduction in discretionary consumer spending could materially adversely affect Diamond’s business and financial condition.

Diamond is highly dependent on its key executive officers for the success of its business plan and may be dependent on the efforts and relationships of the principals of future acquisitions and mergers.  If any of these individuals become unable to continue in their role, the company’s business could be adversely affected.

Diamond believes its success will depend, to a significant extent, on the efforts and abilities of Berge Abajian, its CEO.  If Diamond lost Mr. Abajian, it would be forced to expend significant time and money in the pursuit of a replacement, which would result in both a delay in the implementation of its business plan and the diversion of limited working capital. Diamond can give you no assurance that it could find a satisfactory replacement for Mr. Abajian at all, or on terms that are not unduly expensive or burdensome.

 
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If Diamond grows and implements its business plan, it will need to add managerial talent to support its business plan.  There is no guarantee that Diamond will be successful in adding such managerial talent.  These professionals are regularly recruited by other companies and may choose to change companies.  Given Diamond’s relatively small size compared to some of its competitors, the performance of its business may be more adversely affected than its competitors would be if Diamond loses well-performing employees and are unable to attract new ones.

Diamond may acquire assets or other businesses in the future.

We may consider acquisitions of assets or other business. Any acquisition involves a number of risks that could fail to meet our expectations and adversely affect our profitability. For example:

·  
The acquired assets or business may not achieve expected results;
·  
We may incur substantial, unanticipated costs, delays or other operational or financial problems when integrating the acquired assets;
·  
We may not be able to retain key personnel of an acquired business;
·  
Our management’s attention may be diverted; or
·  
Our management may not be able to manage the acquired assets or combined entity effectively or to make acquisitions and grow our business internally at the same time.

If these problems arise we may not realize the expected benefits of an acquisition.
The jewelry industry in general is affected by fluctuations in the prices of precious metals and precious and semi-precious stones.

The availability and prices of gold, diamonds, and other precious metals and precious and semi-precious stones may be influenced by cartels, political instability in exporting countries and inflation.  Shortages of these materials or sharp changes in their prices could have a material adverse effect on Diamond’s results of operations or financial condition.  A significant change in prices of key commodities, including gold, could adversely affect its business or reduce operating margins and impact consumer demand if retail prices increased significantly, even though Diamond historically incorporates any increases in the purchase of raw materials to its consumers.  Additionally, a significant disruption in our supply of gold or other commodities could decrease the production and shipping levels of our products, which may materially increase our operating costs and ultimately affect our profit margins.

Diamond depends on its ability to identify and respond to fashion trends.

The jewelry industry is subject to rapidly changing fashion trends and shifting consumer demands.  Accordingly, Diamond’s success may depend on the priority that its target customers place on fashion and its ability to anticipate, identify, and capitalize upon emerging fashion trends.  If Diamond misjudges fashion trends or are unable to adjust its products in a timely manner, its net sales may decline or fail to meet expectations and any excess inventory may be sold at lower prices.

 
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Diamond’s ability to maintain or increase its revenues could be harmed if Diamond is unable to strengthen and maintain its brand image.

Diamond has spent significant amounts in branding its Bergio and Bergio Bridal lines.  Diamond believes that primary factors in determining customer buying decisions, especially in the jewelry industry, are determined by price, confidence in the merchandise and quality associated with a brand.  The ability to differentiate products from competitors of Diamond has been a factor in attracting consumers.  However, if Diamond’s ability to promote its brand fails to garner brand recognition, its ability to generate revenues may suffer.  If Diamond fails to differentiate its products, its ability to sell its products wholesale will be adversely affected.  These factors could result in lower selling prices and sales volumes, which could adversely affect its financial condition and results of operations.

Diamond maintains a relatively large inventory of its raw materials and if this inventory is lost due to theft, its results of operations would be negatively impacted.

We purchase large volumes of precious metals and store significant quantities of raw materials and jewelry products at our facility in New Jersey.  Although we have an insurance policy with Lloyd’s of London, if we were to encounter significant inventory losses due to third party or employee theft from our facility which required us to implement additional security measures, this would increase our operating costs.  Also such losses of inventory could exceed the limits of, or be subject to an exclusion from, coverage under our current insurance policy.  Claims filed by us under our insurance policies could lead to increases in the insurance premiums payable by us or possible termination of coverage under the relevant policy.

If Diamond were to experience substantial defaults by its customers on accounts receivable, this could have a material adverse affect on Diamond’s liquidity and results of operations.

A significant portion of our working capital consists of accounts receivable from customers.  If customers responsible for a large amount of accounts receivable were to become insolvent or otherwise unable to pay for our products, or to make payments in a timely manner, Diamond’s liquidity and results of operations could be materially adversely affected.  An economic or industry downturn could materially affect the ability to collect these accounts receivable, which could then result in longer payment cycles, increased collections costs and defaults in excess of management’s expectations.  A significant deterioration in the ability to collect on accounts receivable could affect the cash flow and working capital position of Diamond.

 
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Risks Relating to our Common Stock

If we fail to remain current on our reporting requirements, we could be removed from the OTC Bulletin Board which would limit the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.

Companies trading on the OTC Bulletin Board, such as us, must be reporting issuers under Section 12 of the Securities Exchange Act of 1934, as amended, and must be current in their reports under Section 13, in order to maintain price quotation privileges on the OTC Bulletin Board.  More specifically, the Financial Industry Regulatory Authority (“FINRA”) has enacted Rule 6530, which determines eligibility of issuers quoted on the OTC Bulletin Board by requiring an issuer to be current in its filings with the Commission.  Pursuant to Rule 6530(e), if we file our reports late with the Commission three times in a two-year period or our securities are removed from the OTC Bulletin Board for failure to timely file twice in a two-year period then we will be ineligible for quotation on the OTC Bulletin Board.  As a result, the market liquidity for our securities could be severely adversely affected by limiting the ability of broker-dealers to sell our securities and the ability of stockholders to sell their securities in the secondary market.  We have not been late in any of our SEC reports through December 31, 2008.

Our common stock could be deemed a low-priced “Penny” stock which could make it cumbersome for brokers and dealers to trade in our common stock, making the market for our common stock less liquid and negatively affect the price of our stock.

In the event where our securities are accepted for trading in the over-the-counter market, trading of our common stock may be subject to certain provisions of the Securities Exchange act of 1934, commonly referred to as the “penny stock” as defined in Rule 3a51-1.  A penny stock is generally defined to be any equity security that has a market price less than $5.00 per share, subject to certain exceptions.  If our stock is deemed to be a penny stock, trading will be subject to additional sales practice requirements of broker-dealers.  These require a broker-dealer to:

 
·
Deliver to the customer, and obtain a written receipt for, a disclosure document;
 
·
Disclose certain price information about the stock;
 
·
Disclose the amount of compensation received by the broker-dealer or any associated person of the broker-dealer;
 
·
Send monthly statements to customers with market and price information about the penny stock; and
 
·
In some circumstances, approve the purchaser’s account under certain standards and deliver written statements to the customer with information specified in the rules.

Consequently, penny stock rules may restrict the ability or willingness of broker-dealers to trade and/or maintain a market in our common stock.  Also, prospective investors may not want to get involved with the additional administrative requirements, which may have a material adverse effect on the trading of our shares.

 
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FINRA sales practice requirements may also limit a stockholder's ability to buy and sell our stock.

In addition to the “penny stock” rules described above, FINRA has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer. Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer's financial status, tax status, investment objectives and other information. Under interpretations of these rules, the FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers. The FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common stock, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.

Our current chief executive officer and sole director, Mr. Berge Abajian, owns a significant percentage of our company and will be able to exercise significant influence over our company.

Berge Abajian, our chief executive officer and sole director, beneficially owns approximately 88% of our common stock.  Accordingly, Mr. Abajian will be able to determine the composition of our board of directors, will retain the effective voting power to approve all matters requiring shareholder approval, will prevail in matters requiring shareholder approval, including, in particular the election and removal of directors, and will continue to have significant influence over our business.  As a result of his ownership and position in the Company, Mr. Abajian is able to influence all matters requiring shareholder action, including significant corporate transactions.  In addition, sales of significant amount of shares held by Mr. Abajian, or the prospect of these sales, could adversely affect the market price of our common stock.

Item 2.         Unregistered Sales of Equity Securities and Use of Proceeds.

On February 12, 2009, the transfer agent issued 50,000 shares of our common stock to Berge Abajian in error.  The 50,000 shares have been cancelled.

On February 17, 2009, we issued 100,000 shares of our common stock to Stoecklein Law Group pursuant to its retainer agreement for legal services.

On February 17, 2009, we issued 50,000 shares of our common stock to Berge Abajian as compensation for his board services during the 2009 year.

On March 17, 2009, we issued 20,000 shares of our common stock to Stoecklein Law Group pursuant to a new retainer agreement for legal services during the 2009 year.

 
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We believe that the issuance of the shares was exempt from the registration and prospectus delivery requirements of the Securities Act of 1933 by virtue of Section 4(2). The shares were issued directly by us and did not involve a public offering or general solicitation. The recipients of the shares were afforded an opportunity for effective access to files and records of our company that contained the relevant information needed to make their investment decision, including our financial statements. We reasonably believe that the recipients, immediately prior to issuing the shares, had such knowledge and experience in our financial and business matters that they were capable of evaluating the merits and risks of their investment.  The recipients had the opportunity to speak with our management on several occasions prior to their investment decision. There were no commissions paid on the issuance of the shares.

Issuer Purchases of Equity Securities

We did not repurchase any of our securities during the quarter ended March 31, 2009.

Item 3.         Defaults Upon Senior Securities.

None.

Item 4.         Submission of Matters to a Vote of Security Holders.

None.

Item 5.         Other Information.

None.

Item 6.         Exhibits.

     
Incorporated by reference
Exhibit
Exhibit Description
Filed herewith
Form
Period ending
Exhibit
Filing date
3(i)
Certificate of Incorporation, dated October 24, 1988
 
Form S-1/A
 
3(i)
08/28/08
3(i)(b)
Certificate of Trade Name, dated January 31, 1997
 
Form S-1/A
 
3(i)(b)
08/28/08
3(i)(c)
Certificate of Amendment to the Certificate of Incorporation, dated May 31, 2007
 
Form S-1/A
 
3(i)(c)
08/28/08
3(ii)
Bylaws of Diamond Information Institute, Inc.
 
Form S-1/A
 
3(ii)
08/28/08
5
Opinion of Legal Counsel (Stoecklein Law Group) – Dated August 28, 2008
 
Form S-1/A
 
5
08/28/08
10.1
Sample Subscription Agreement for the $25,000 unit offering
 
Form S-1/A
 
10.1
08/28/08
31
Certification of Berge Abajian pursuant to Section 302 of the Sarbanes-Oxley Act
X
       
32
Certification of Berge Abajian pursuant to Section 906 of the Sarbanes-Oxley Act
X
       

 
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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

DIAMOND INFORMATION INSTITUTE, INC.
(Registrant)



By:/S/ Berge Abajian                                                                                     
      Berge Abajian, President &
      Chief Executive Officer (On behalf of
      the registrant and as principal accounting
      officer)

Date: May 15, 2009
 
 
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