LAMAR ADVERTISING CO/NEW - Quarter Report: 2010 September (Form 10-Q)

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q


þ		Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended September 30, 2010


o		Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from to

Commission File Number 0-30242

Lamar Advertising Company

Commission File Number 1-12407

Lamar Media Corp.

(Exact name of registrants as specified in their charters)


Delaware		72-1449411
Delaware		72-1205791
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

5551 Corporate Blvd., Baton Rouge, LA		70808
(Address of principle executive offices)	(Zip Code)

Registrants’ telephone number, including area code: (225) 926-1000

Indicate by check mark whether each registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark whether each registrant has submitted electronically and posted on their corporate web sites, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (S232.405 of this chapter) during the preceding 12 months or (for such shorter period that the registrant was required to submit and post such files). Yes þ No o

Indicate by check mark whether Lamar Advertising Company is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.


Large accelerated filer þ	Accelerated filer o	Non-accelerated filer o	Smaller reporting company o
		(Do not check if a smaller reporting company)

Indicate by check mark whether Lamar Media Corp. is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.


Large accelerated filer o	Accelerated filer o	Non-accelerated filer þ	Smaller reporting company o
		(Do not check if a smaller reporting company)

Indicate by check mark whether Lamar Advertising Company is a shell company (as defined in Rule 12b-2 of the Exchange Act):

Yes o No þ

Indicate by check mark whether Lamar Media Corp. is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No þ

The number of shares of Lamar Advertising Company’s Class A common stock outstanding as of October 29, 2010: 77,322,049

The number of shares of the Lamar Advertising Company’s Class B common stock outstanding as of October 29, 2010: 15,122,865

The number of shares of Lamar Media Corp. common stock outstanding as of October 29, 2010: 100

This combined Form 10-Q is separately filed by (i) Lamar Advertising Company and (ii) Lamar Media Corp. (which is a wholly owned subsidiary of Lamar Advertising Company). Lamar Media Corp. meets the conditions set forth in general instruction H(1) (a) and (b) of Form 10-Q and is, therefore, filing this form with the reduced disclosure format permitted by such instruction.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain information included in this combined Quarterly Report on Form 10-Q of Lamar Advertising Company (“Lamar Advertising” or the “Company”) and Lamar Media Corp. (“Lamar Media”) is forward-looking in nature within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. This report uses terminology such as “anticipates,” “believes,” “plans,” “expects,” “future,” “intends,” “may,” “will,” “should,” “estimates,” “predicts,” “potential,” “continue,” and similar expressions to identify forward-looking statements. Examples of forward-looking statements in this report include statements about:

	•		expected operating results;

	•		business plans, objectives, prospects, growth and operating activities;

	•		market opportunities and competitive position;

	•		acquisition opportunities; and

	•		stock price.

Forward-looking statements are subject to known and unknown risks, uncertainties and other important factors, including but not limited to the following, any of which may cause the Company’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements:

	•		the current economic environment and its affect on the markets in which the Company operates;

	•		the levels of expenditures on advertising in general and outdoor advertising in particular;

	•		risks and uncertainties relating to the Company’s significant indebtedness;

	•		the Company’s need for, and ability to obtain, additional funding for acquisitions and operations;

	•		competition within the outdoor advertising industry;

	•		the regulation of the outdoor advertising industry;

	•		the Company’s ability to renew expiring contracts at favorable rates;

	•		the integration of businesses that the Company acquires and its ability to recognize cost savings and operating efficiencies as a result of these acquisitions;

	•		the Company’s ability to successfully implement its digital deployment strategy; and

	•		changes in accounting principles, policies or guidelines.

The forward-looking statements in this report are based on the Company’s current good faith beliefs, however, actual results may differ due to inaccurate assumptions, the factors listed above or other foreseeable or unforeseeable factors. Consequently, the Company cannot guarantee that any of the forward-looking statements will prove to be accurate. The forward-looking statements in this report speak only as of the date of this report, and Lamar Advertising and Lamar Media expressly disclaim any obligation or undertaking to update or revise any forward-looking statement contained in this report.

For a further description of these and other risks and uncertainties, the Company encourages you to read carefully Item 1A to the combined Annual Report on Form 10-K for the year ended December 31, 2009 of the Company and Lamar Media (the “2009 Combined Form 10-K”), filed on February 26, 2010 and as such risk factors are updated, from time to time, in our combined Quarterly Reports on Form 10-Q.

CONTENTS


		Page
PART I — FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Lamar Advertising Company
Condensed Consolidated Balance Sheets as of September 30, 2010 and December 31, 2009		4
Condensed Consolidated Statements of Operations for the three months and nine months ended September 30, 2010 and 2009		5
Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2010 and 2009		6
Notes to Condensed Consolidated Financial Statements		7-12

Lamar Media Corp.
Condensed Consolidated Balance Sheets as of September 30, 2010 and December 31, 2009		13
Condensed Consolidated Statements of Operations for the three months and nine months ended September 30, 2010 and 2009		14
Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2010 and 2009		15
Note to Condensed Consolidated Financial Statements		16

ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations		17-24

ITEM 3. Quantitative and Qualitative Disclosures About Market Risk		25

ITEM 4. Controls and Procedures		25

PART II — OTHER INFORMATION

ITEM 6. Exhibits		26
EX-12.1
EX-12.2
EX-31.1
EX-31.2
EX-32.1
EX-101 INSTANCE DOCUMENT
EX-101 SCHEMA DOCUMENT
EX-101 CALCULATION LINKBASE DOCUMENT
EX-101 LABELS LINKBASE DOCUMENT
EX-101 PRESENTATION LINKBASE DOCUMENT
EX-101 DEFINITION LINKBASE DOCUMENT

PART I — FINANCIAL INFORMATION

ITEM 1. — FINANCIAL STATEMENTS

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


	September 30,			December 31,
	2010			2009
	(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	38,415		$	112,253
Receivables, net of allowance for doubtful accounts of $9,292 and $9,550 in 2010 and 2009, respectively		158,128			142,518
Prepaid expenses		56,437			40,588
Deferred income tax assets		9,608			13,523
Other current assets		58,834			59,054

Total current assets		321,422			367,936


Property, plant and equipment		2,815,867			2,828,726
Less accumulated depreciation and amortization		(1,521,724	)		(1,421,815	)

Net property, plant and equipment		1,294,143			1,406,911


Goodwill		1,425,601			1,424,283
Intangible assets		593,412			670,501
Deferred financing costs, net of accumulated amortization of $18,264 and $37,880 in 2010 and 2009, respectively		44,994			32,613
Other assets		39,372			41,297

Total assets	$	3,718,944		$	3,943,541


LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Trade accounts payable	$	12,691		$	10,678
Current maturities of long-term debt		16,296			121,282
Accrued expenses		92,135			95,616
Deferred income		47,120			36,131

Total current liabilities		168,242			263,707


Long-term debt		2,456,510			2,553,630
Deferred income tax liabilities		92,479			116,130
Asset retirement obligation		171,679			160,260
Other liabilities		13,633			18,016

Total liabilities		2,902,543			3,111,743


Stockholders’ equity:
Series AA preferred stock, par value $.001, $63.80 cumulative dividends, authorized 5,720 shares; 5,720 shares issued and outstanding at 2010 and 2009		—			—
Class A preferred stock, par value $638, $63.80 cumulative dividends, 10,000 shares authorized; 0 shares issued and outstanding at 2010 and 2009		—			—
Class A common stock, par value $.001, 175,000,000 shares authorized, 94,320,819 and 93,742,080 shares issued at 2010 and 2009, respectively; 77,321,969 and 76,796,827 outstanding at 2010 and 2009, respectively		94			94
Class B common stock, par value $.001, 37,500,000 shares authorized, 15,122,865 and 15,172,865 shares issued and outstanding at 2010 and 2009, respectively		15			15
Additional paid-in capital		2,380,815			2,361,166
Accumulated comprehensive income		5,087			5,248
Accumulated deficit		(684,573	)		(651,317	)
Cost of shares held in treasury, 16,998,850 and 16,945,253 shares in 2010 and 2009, respectively		(885,037	)		(883,408	)

Stockholders’ equity		816,401			831,798

Total liabilities and stockholders’ equity	$	3,718,944		$	3,943,541

See accompanying notes to condensed consolidated financial statements.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


	Three months ended						Nine months ended
	September 30,						September 30,
	2010			2009			2010			2009
Net revenues	$	286,138		$	271,766		$	816,607		$	793,750

Operating expenses (income)
Direct advertising expenses (exclusive of depreciation and amortization)		99,595			97,630			297,972			298,055
General and administrative expenses (exclusive of depreciation and amortization)		51,428			44,225			146,774			138,828
Corporate expenses (exclusive of depreciation and amortization)		12,062			10,345			34,810			32,003
Depreciation and amortization		77,617			83,529			234,124			252,792
Gain on disposition of assets		(1,137	)		(3,222	)		(3,756	)		(5,095	)

		239,565			232,507			709,924			716,583


Operating income		46,573			39,259			106,683			77,167

Other expense (income)
Loss (gain) on extinguishment of debt		—			(131	)		17,398			(3,670	)
Gain on disposition of investment		—			(1,445	)		—			(1,445	)
Interest income		(14	)		(128	)		(190	)		(442	)
Interest expense		45,352			52,090			141,322			145,085

		45,338			50,386			158,530			139,528

Income (loss) before income tax expense		1,235			(11,127	)		(51,847	)		(62,361	)
Income tax expense (benefit)		454			(6,346	)		(18,864	)		(24,005	)

Net income (loss)		781			(4,781	)		(32,983	)		(38,356	)
Preferred stock dividends		91			91			273			273

Net income (loss) applicable to common stock	$	690		$	(4,872	)	$	(33,256	)	$	(38,629	)


Earnings per share:
Basic earnings (loss) per share	$	0.01		$	(0.05	)	$	(0.36	)	$	(0.42	)

Diluted earnings (loss) per share	$	0.01		$	(0.05	)	$	(0.36	)	$	(0.42	)


Weighted average common shares used in computing earnings per share:
Weighted average common shares outstanding		92,315,046			91,770,644			92,183,591			91,679,539
Incremental common shares from dilutive stock options and warrants		413,817			—			—			—
Incremental common shares from convertible debt		—			—			—			—

Weighted average common shares diluted		92,728,863			91,770,644			92,183,591			91,679,539

See accompanying notes to condensed consolidated financial statements.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

(IN THOUSANDS)


	Nine months ended
	September 30,
	2010			2009
Cash flows from operating activities:
Net loss	$	(32,983	)	$	(38,356	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		234,124			252,792
Non-cash equity based compensation		12,715			9,687
Amortization included in interest expense		12,579			15,723
Gain on disposition of assets and investments		(3,756	)		(6,540	)
Loss (gain) on extinguishment of debt		17,398			(3,670	)
Deferred tax benefit		(19,833	)		(9,651	)
Provision for doubtful accounts		5,357			8,438
Changes in operating assets and liabilities:
(Increase) decrease in:
Receivables		(19,492	)		(14,032	)
Prepaid expenses		(14,298	)		(11,742	)
Other assets		(855	)		(129	)
Increase (decrease) in:
Trade accounts payable		1,996			(4,696	)
Accrued expenses		(3,434	)		(18,175	)
Other liabilities		661			11,773

Net cash provided by operating activities		190,179			191,422


Cash flows from investing activities:
Acquisitions		(2,916	)		(1,675	)
Capital expenditures		(27,712	)		(29,010	)
Proceeds from disposition of assets and investments		5,505			11,716
Payments received on notes receivable		196			142

Net cash used in investing activities		(24,927	)		(18,827	)


Cash flows from financing activities:
Debt issuance costs		(32,462	)		(19,849	)
Cash used for purchase of treasury stock		(1,629	)		(43	)
Net proceeds from issuance of common stock		6,958			3,254
Net payments under credit agreement		(226,700	)		(171,299	)
Net proceeds from credit agreement refinancing		5,360			—
Payment on convertible notes		(1,000	)		(266,094	)
Net proceeds from note offering		400,000			314,927
Net payment on 7 1/4% notes		(389,647	)		—
Dividends		(273	)		(273	)

Net cash used in financing activities		(239,393	)		(139,377	)


Effect of exchange rate changes in cash and cash equivalents		303			343
Net (decrease) increase in cash and cash equivalents		(73,838	)		33,561
Cash and cash equivalents at beginning of period		112,253			14,139

Cash and cash equivalents at end of period	$	38,415		$	47,700


Supplemental disclosures of cash flow information:
Cash paid for interest	$	134,981		$	133,442

Cash paid for foreign, state and federal income taxes	$	2,746		$	2,519

See accompanying notes to condensed consolidated financial statements.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

1. Significant Accounting Policies

The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of the Company’s financial position and results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These interim condensed consolidated financial statements should be read in conjunction with the Company’s consolidated financial statements and the notes thereto included in the 2009 Combined Form 10-K. Subsequent events, if any, are evaluated through the date on which the financial statements are issued.

2. Stock-Based Compensation

Equity Incentive Plan. Lamar Advertising’s 1996 Equity Incentive Plan has reserved 13 million shares of Class A common stock for issuance to directors and employees, including shares underlying granted options and common stock reserved for issuance under its performance-based incentive program. Options granted under the plan expire ten years from the grant date with vesting terms ranging from three to five years and include 1) options that vest in one-fifth increments beginning on the grant date and continuing on each of the first four anniversaries of the grant date and 2) options that cliff-vest on the fifth anniversary of the grant date. All grants are made at fair market value based on the closing price of our Class A common stock as reported on the NASDAQ Global Select Market on the date of grant.

We use a Black-Scholes-Merton option pricing model to estimate the fair value of share-based awards. The Black-Scholes-Merton option pricing model incorporates various and highly subjective assumptions, including expected term and expected volatility. The Company granted options for an aggregate of 13,500 shares of its Class A common stock during the nine months ended September 30, 2010.

Stock Purchase Plan. Lamar’s 2000 Employee Stock Purchase Plan has reserved 924,000 shares of Class A common stock for issuance to employees. The 2000 ESPP was terminated following the issuance of all shares that were subject to the offer that commenced under the 2000 ESPP on January 1, 2009 and ended June 30, 2009. In 2009 we adopted a new employee stock purchase plan, which reserved 500,000 additional shares of common stock for issuance to employees. Our 2009 Employee Stock Purchase Plan (2009 ESPP) was adopted by our Board of Directors in February 2009 and approved by our shareholders on May 28, 2009. The terms of the 2009 ESPP are substantially the same as the 2000 ESPP. The following is a summary of ESPP share activity for the nine months ended September 30, 2010:


	Shares
Available for future purchases, January 1, 2010		480,858
Purchases		110,936

Available for future purchases, September 30, 2010		369,922

Performance-based compensation. Unrestricted shares of our Class A common stock may be awarded to key officers, employees and directors under our 1996 Equity Incentive Plan. The number of shares to be issued, if any, will be dependent on the level of achievement of performance measures for key officers and employees, as determined by the Company’s Compensation Committee based on our 2010 results. Any shares issued based on the achievement of performance goals will be issued in the first quarter of 2011. The shares subject to these awards can range from a minimum of 0% to a maximum of 100% of the target number of shares depending on the level at which the goals are attained. For the nine months ended September 30, 2010, the Company has recorded $6,085 as non-cash compensation expense related to performance based awards. In addition, each non-employee director automatically receives upon election or re-election a restricted stock award of our Class A common stock. The awards vest 50% on grant date and 50% on the last day of the directors one year term. The Company recorded $234 non-cash compensation expense related to these awards for the nine months ended September 30, 2010.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

3. Depreciation and Amortization

The Company includes all categories of depreciation and amortization on a separate line in its Statement of Operations. The amounts of depreciation and amortization expense excluded from the following operating expenses in its Statement of Operations are:


	Three months ended				Nine months ended
	September 30,				September 30,
	2010		2009		2010		2009
Direct advertising expenses	$	73,902	$	79,057	$	223,018	$	239,355
General and administrative expenses		1,163		1,499		3,679		4,697
Corporate expenses		2,552		2,973		7,427		8,740

	$	77,617	$	83,529	$	234,124	$	252,792

4. Goodwill and Other Intangible Assets

The following is a summary of intangible assets at September 30, 2010 and December 31, 2009.


	Estimated		September 30, 2010				December 31, 2009
	Life		Gross Carrying		Accumulated		Gross Carrying		Accumulated
	(Years)		Amount		Amortization		Amount		Amortization
Customer lists and contracts		7—10	$	465,933	$	438,795	$	465,634	$	429,674
Non-competition agreements		3—15		63,440		60,686		63,419		59,810
Site locations		15		1,373,279		810,300		1,371,968		741,599
Other		5—15		13,608		13,067		13,608		13,045

				1,916,260		1,322,848		1,914,629		1,244,128
Unamortizable intangible assets:
Goodwill			$	1,679,236	$	253,635	$	1,677,918	$	253,635

5. Asset Retirement Obligations

The Company’s asset retirement obligations include the costs associated with the removal of its structures, resurfacing of the land and retirement cost, if applicable, related to the Company’s outdoor advertising portfolio. The following table reflects information related to our asset retirement obligations:


Balance at December 31, 2009	$	160,260
Revisions in cash flow estimates		7,809
Additions to asset retirement obligations		167
Accretion expense		7,802
Liabilities settled		(4,359	)

Balance at September 30, 2010	$	171,679

6. Summarized Financial Information of Subsidiaries

Separate financial statements of each of the Company’s direct or indirect wholly owned subsidiaries that have guaranteed Lamar Media’s obligations with respect to its publicly issued notes (collectively, the “Guarantors”) are not included herein because the Company has no independent assets or operations, the guarantees are full and unconditional and joint and several and the only subsidiaries that are not guarantors are in the aggregate minor.

Lamar Media’s ability to make distributions to Lamar Advertising is restricted under both the terms of the indentures relating to Lamar Media’s outstanding notes and by the terms of its senior credit facility. As of September 30, 2010 and December 31, 2009, Lamar Media was permitted under the terms of its outstanding subordinated notes to make transfers to Lamar Advertising in the form of cash dividends, loans or advances in amounts up to $1,321,956 and $1,156,267, respectively. Under its senior credit facility, however, if the total holdings debt ratio (as defined in the senior credit facility) is greater than 5.75 to 1 or its senior debt ratio (as defined in the senior credit facility) is greater than 3.25 to 1.0, or if under the indenture for the 9 3/4% senior notes Lamar Media’s senior leverage ratio (as defined in the indenture for the 9 3/4% senior notes) is greater than or equal to 3.0 to 1, transfers to Lamar Advertising are subject to additional restrictions. As of September 30, 2010, (i) the total holdings debt ratio was less than 5.75 to 1 (ii) the senior debt ratio was less than 3.25 to 1.0 and (iii) the senior leverage ratio was less than 3.0 to 1.0 and, therefore, transfers to Lamar Advertising were not subject to additional restrictions under our senior credit facility or the 9 ³/₄% senior notes.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

7. Earnings Per Share

The calculation of basic earnings per share excludes any dilutive effect of stock options and convertible debt, while diluted earnings per share includes the dilutive effect of options and convertible debt. The number of dilutive shares excluded from this calculation resulting from the dilutive effect of options is 413,817 and 224,337 for the three months ended September 30, 2010 and 2009 and 465,575 and 30,867 for the nine months ended September 30, 2010 and 2009. Diluted earnings per share should also reflect the potential dilution that could occur if the Company’s convertible debt was converted to common stock. The number of potentially dilutive shares related to the Company’s convertible debt excluded from the calculation because of their antidilutive effect is 49,125 and 602,986 for the three months ended September 30, 2010 and 2009, respectively and 54,765 and 3,284,425 for the nine months ended September 30, 2010 and September 30, 2009, respectively.

8. Long-term Debt

On April 22, 2010 the Company completed an institutional private placement of $400,000 aggregate principal amount of 7 7/8% Senior Subordinated Notes due 2018 the (“7 7/8% Notes”) of Lamar Media. The institutional private placement resulted in net proceeds to Lamar Media of approximately $392,000.

Lamar Media may redeem up to 35% of the aggregate principal amount of the 7 7/8% Notes, at any time and from time to time, at a price equal to 107.875% of the aggregate principal amount so redeemed, plus accrued and unpaid interest thereon (including additional interest, if any), with the net cash proceeds of certain public equity offerings completed before April 15, 2013, provided that following the redemption at least 65% of the 7 7/8% Notes that were originally issued remain outstanding. At any time prior to April 15, 2014, Lamar Media may redeem some or all of the 7 7/8% Notes at a price equal to 100% of the principal amount plus a make-whole premium. On or after April 15, 2014, Lamar Media may redeem the 7 7/8% Notes, in whole or part, in cash at redemption prices specified in the Indenture.

The Company used the proceeds of this offering, after the payment of fees and expenses, to repurchase all of its outstanding 7 1/4% Senior Subordinated Notes due 2013 (the “7 1/4% Notes”), as described below.

On April 8, 2010, Lamar Media commenced a tender offer to purchase for cash any and all of its outstanding 7 1/4% Notes. In conjunction with the tender offer, Lamar Media also solicited consents from the holders of the 7 1/4% Notes to amend the 7 1/4% Notes to eliminate certain covenants and amend certain provisions of the indenture governing the 7 1/4% Notes. On April 22, 2010 Lamar Media accepted tenders for $365,390 in aggregate principal amount of the 7 1/4% Notes in connection with the early settlement date of the tender offer. The holders of accepted notes received a total consideration of $1,012.08 per $1,000 principal amount of the notes tendered (per note data not in thousands). The total cash payment to purchase the tendered 7 1/4% Notes, including accrued and unpaid interest up to but excluding April 22, 2010 was $377,972. Tendering holders also delivered the requisite consents authorizing Lamar Media to remove certain covenants in the 7 1/4% Notes. These consents authorized entry into a Supplemental Indenture, which reflects the amendments to the 7 1/4% Notes discussed above. On May 6, 2010, Lamar Media accepted tenders for an additional $169 in aggregate principal amount of 7 1/4% Notes in connection with the final settlement of the tender offer. On June 7, 2010, Lamar Media redeemed the remaining $19,441 in outstanding notes.

The Company recognized a loss of $17,398 on the early extinguishment of debt resulting from its refinancing transactions for the nine months ended September 30, 2010.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

On April 28, 2010, Lamar Media Corp. refinanced its existing senior credit facility with a new senior credit facility. The new senior credit facility, for which JPMorgan Chase Bank, N.A. serves as administrative agent, consists of a $250,000 revolving credit facility, a $270,000 term loan A-1 facility, a $30,000 term loan A-2 facility, a $575,000 term loan B facility and a $300,000 incremental facility, which may be increased by up to an additional $200,000, based upon our satisfaction of a senior debt ratio test (as described below), of less than or equal to 3.25 to 1. Lamar Media is the borrower under our new senior credit facility, except with respect to the $30,000 term loan A-2 facility for which Lamar Media’s wholly-owned subsidiary, Lamar Advertising of Puerto Rico, Inc. is the borrower. We may also from time to time designate additional wholly-owned subsidiaries as subsidiary borrowers under the incremental loan facility that can borrow up to $110,000 of the incremental facility. Incremental loans may be in the form of additional term loan tranches or increases in the revolving credit facility. Our lenders have no obligation to make additional loans to us, or any designated subsidiary borrower, under the incremental facility, but may enter into such commitments in their sole discretion.

The term loan A-1 will begin amortizing on June 30, 2011 in quarterly installments paid on each September 30, December 31, March 31 and June 30 thereafter, as follows:


Principal Payment Date	Principal Amount
June 30, 2011 — March 31, 2012	$	3,375
June 30, 2012 — March 31, 2014	$	6,750
June 30, 2014 — March 31, 2015	$	13,500
June 30, 2015 — September 30, 2015	$	37,125
December 31, 2015	$	74,250

The term loan A-2 will begin amortizing on June 30, 2011 in quarterly installments paid on each September 30, December 31, March 31 and June 30 thereafter, as follows:


Principal Payment Date	Principal Amount
June 30, 2011 — March 31, 2012	$	375
June 30, 2012 — March 31, 2014	$	750
June 30, 2014 — March 31, 2015	$	1,500
June 30, 2015 — September 30, 2015	$	4,125
December 31, 2015	$	8,250

The term loan B began amortizing on June 30, 2010 in equal quarterly installments of $1,437.5 paid on each September 30, December 31, March 31 and June 30 thereafter, with the remainder of $539,062.5 payable at maturity.

The term loan A-1 and term loan A-2 facilities will mature on December 31, 2015; the term loan B facility will mature on December 31, 2016; and the revolving credit facility will mature on April 28, 2015.

Lamar Media is required to comply with certain covenants and restrictions under its senior credit facility. If the Company fails to comply with these tests, the long term debt payments may be accelerated. At September 30, 2010, we must be in compliance with the following financial ratios:

•

a total holdings debt ratio, defined as total consolidated debt of Lamar Media and its restricted subsidiaries as of any date to EBITDA, as defined below, for the most recent four fiscal quarters then ended as set forth below:


Period	Ratio
April 28, 2010 through and including September 29, 2010		7.50 to 1.00
September 30, 2010 through and including March 30, 2011		7.25 to 1.00
March 31, 2011 through and including December 30, 2011		7.00 to 1.00
December 31, 2011 through and including March 30, 2012		6.75 to 1.00
March 31, 2012 through and including March 30, 2013		6.25 to 1.00
From and after March 31, 2013		6.00 to 1.00

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

•

a senior debt ratio, defined as total consolidated senior debt of Lamar Media and its restricted subsidiaries to EBITDA, as defined below, for the most recent four fiscal quarters then ended as set forth below:


Period	Ratio
April 28, 2010 through and including September 29, 2010		4.00 to 1.00
September 30, 2010 through and including March 30, 2011		3.75 to 1.00
March 31, 2011 through and including September 29, 2011		3.50 to 1.00
September 30, 2011 through and including March 30, 2012		3.25 to 1.00
March 31, 2012 through and including March 30, 2013		3.00 to 1.00
From and after March 31, 2013		2.75 to 1.00

•

a fixed charges coverage ratio, defined as the ratio of EBITDA, (as defined below), for the most recent four fiscal quarters to the sum of (1) the total payments of principal and interest on debt for such period, plus (2) capital expenditures made during such period, plus (3) income and franchise tax payments made during such period, plus (4) dividends, of greater than 1.05 to 1.

The definition of “EBITDA” under the new senior credit agreement is as follows: “EBITDA” means, for any period, operating income for the Company and its restricted subsidiaries (determined on a consolidated basis without duplication in accordance with GAAP) for such period (calculated before taxes, interest expense, depreciation, amortization and any other non-cash income or charges accrued for such period, one-time cash restructuring and cash severance changes in the fiscal year ending December 31, 2009 of up to $2,500 aggregate amount, charges and expenses in connection with the credit facility transactions and the repurchase or redemption of our 7 1/4% senior subordinated notes due 2013, and (except to the extent received or paid in cash by us or any of our restricted subsidiaries) income or loss attributable to equity in affiliates for such period) excluding any extraordinary and unusual gains or losses during such period and excluding the proceeds of any casualty events whereby insurance or other proceeds are received and certain dispositions not in the ordinary course. For purposes of calculating EBITDA, the effect on such calculation of any adjustments required under Statement of Accounting Standards No. 141R is excluded.

9. Disclosures About Fair Value of Financial Instruments

At September 30, 2010, the Company’s financial instruments included cash and cash equivalents, marketable securities, accounts receivable, investments, accounts payable and borrowings. The fair values of cash and cash equivalents, accounts receivable, accounts payable and short-term borrowings and current portion of long-term debt approximated carrying values because of the short-term nature of these instruments. Investments are reported at fair values. Fair values for investments held at cost are not readily available, but are estimated to approximate fair value. The following table provides fair value measurement information for liabilities reported in the accompanying Condensed Consolidated Balance Sheet as of September 30, 2010:

As of September 30, 2010

Fair Value Measurements Using:

Quoted

Significant

Prices in

Other

Active

Observable

Significant

Carrying

Total Fair

Markets

Inputs

Unobservable

Amount

Value

(Level 1)

(Level 2)

Inputs (Level 3)

Financial liabilities

Long-term debt (including current maturities)

2,472,806

2,605,056

$ —

Fair Value Measurements and Disclosures (formerly SFAS No. 157), established a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. As presented in the table above, this hierarchy consists of three broad levels. Level 1 inputs on the hierarchy consist of unadjusted quoted prices in active markets for identical assets and liabilities and have the highest priority. Level 2 inputs are other than quoted prices in active markets included in Level 1, and Level 3 inputs have the lowest priority and include significant inputs that are generally less observable from objective sources. When available, we measure fair value using Level 1 inputs because they generally provide the most reliable evidence of fair value. We currently do not use Level 2 or Level 3 inputs to measure fair value.

The following methods and assumptions were used to estimate the fair values of the assets and liabilities in the table above.

LAMAR ADVERTISING COMPANY AND
SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)
(IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

Level 1 Fair Value Measurements

Long-term debt — The Fixed Rate Notes and Floating Rate Notes are actively traded in an established market. The fair values of these debt instruments are based on quotes obtained through financial information services and/or major financial institutions.

LAMAR MEDIA CORP.
AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE DATA)


	September 30,			December 31,
	2010			2009
	(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	32,867		$	105,306
Receivables, net of allowance for doubtful accounts of $9,292 and $9,550 in 2010 and 2009, respectively		158,128			142,518
Prepaid expenses		56,437			40,588
Deferred income tax assets		9,608			13,523
Other current assets		51,917			52,251

Total current assets		308,957			354,186


Property, plant and equipment		2,815,867			2,828,726
Less accumulated depreciation and amortization		(1,521,724	)		(1,421,815	)

Net property, plant and equipment		1,294,143			1,406,911


Goodwill		1,415,449			1,414,131
Intangible assets		592,871			669,938
Deferred financing costs net of accumulated amortization of $8,976 and $28,592 in 2010 and 2009, respectively		43,040			30,660
Other assets		34,086			36,012

Total assets	$	3,688,546		$	3,911,838


LIABILITIES AND STOCKHOLDER’S EQUITY
Current liabilities:
Trade accounts payable	$	12,691		$	10,678
Current maturities of long-term debt		13,917			118,009
Accrued expenses		81,379			84,877
Deferred income		47,120			36,131

Total current liabilities		155,107			249,695


Long-term debt		2,456,510			2,553,630
Deferred income tax liabilities		125,168			148,765
Asset retirement obligation		171,679			160,260
Other liabilities		13,633			18,016

Total liabilities		2,922,097			3,130,366


Stockholder’s equity:
Common stock, par value $.01, 3,000 shares authorized, 100 shares issued and outstanding at 2010 and 2009		—			—
Additional paid-in-capital		2,554,455			2,534,783
Accumulated comprehensive income		5,087			5,248
Accumulated deficit		(1,793,093	)		(1,758,559	)

Stockholder’s equity		766,449			781,472

Total liabilities and stockholder’s equity	$	3,688,546		$	3,911,838

See accompanying note to condensed consolidated financial statements.

LAMAR MEDIA CORP.
AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

(IN THOUSANDS)


	Three months ended						Nine months ended
	September 30,						September 30,
	2010			2009			2010			2009
Net revenues	$	286,138		$	271,766		$	816,607		$	793,750


Operating expenses (income)

Direct advertising expenses (exclusive of depreciation and amortization)		99,595			97,630			297,972			298,055
General and administrative expenses (exclusive of depreciation and amortization)		51,428			44,225			146,774			138,828
Corporate expenses (exclusive of depreciation and amortization)		12,062			10,344			34,810			31,577
Depreciation and amortization		77,617			83,529			234,124			252,792
Gain on disposition of assets		(1,137	)		(3,222	)		(3,756	)		(5,095	)

		239,565			232,506			709,924			716,157


Operating income		46,573			39,260			106,683			77,593

Other expense (income)
Loss on extinguishment of debt		—			—			17,402			—
Gain on disposition of investment		—			(1,445	)		—			(1,445	)
Interest income		(11	)		(113	)		(183	)		(379	)
Interest expense		45,312			51,822			141,189			139,987

		45,301			50,264			158,408			138,163


Income (loss) before income tax expense		1,272			(11,004	)		(51,725	)		(60,570	)

Income tax expense (benefit)		469			(6,182	)		(18,820	)		(23,395	)


Net income (loss)	$	803		$	(4,822	)	$	(32,905	)	$	(37,175	)

See accompanying note to condensed consolidated financial statements.

LAMAR MEDIA CORP.
AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

(IN THOUSANDS)


	Nine months ended
	September 30,
	2010			2009
Cash flows from operating activities:
Net loss	$	(32,905	)	$	(37,175	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		234,124			252,792
Non-cash equity based compensation		12,715			9,687
Amortization included in interest expense		12,504			10,625
Gain on disposition of assets and investments		(3,756	)		(6,540	)
Loss on extinguishment of debt		17,402			—
Deferred tax benefit		(19,789	)		(11,969	)
Provision for doubtful accounts		5,357			8,438
Changes in operating assets and liabilities:
(Increase) decrease in:
Receivables		(19,492	)		(14,032	)
Prepaid expenses		(14,298	)		(11,742	)
Other assets		(764	)		(129	)
Increase (decrease) in:
Trade accounts payable		1,996			1,119
Accrued expenses		(3,451	)		(15,246	)
Other liabilities		(12,052	)		22,146

Net cash provided by operating activities		177,591			207,974


Cash flows from investing activities:
Acquisitions		(2,916	)		(1,675	)
Capital expenditures		(27,712	)		(29,010	)
Proceeds from disposition of assets and investments		5,505			11,716
Payment received on notes receivable		196			142

Net cash used in investing activities		(24,927	)		(18,827	)


Cash flows from financing activities:
Debt issuance costs		(32,462	)		(19,849	)
Payment on mirror note		—			(287,500	)
Net proceeds from note offering		400,000			314,927
Net payment on 7 1/4% notes		(389,647	)		—
Payments on credit agreement		(226,700	)		(171,299	)
Net proceeds from credit agreement refinancing		5,360			—
Contributions (distributions) to/from parent		19,672			(2,145	)
Dividend to parent		(1,629	)		—

Net cash used in financing activities		(225,406	)		(165,866	)


Effect of exchange rate changes in cash and cash equivalents		303			343
Net (decrease) increase in cash and cash equivalents		(72,439	)		23,624
Cash and cash equivalents at beginning of period		105,306			14,139

Cash and cash equivalents at end of period	$	32,867		$	37,763


Supplemental disclosures of cash flow information:
Cash paid for interest	$	134,941		$	133,442

Cash paid for foreign, state and federal income taxes	$	2,746		$	2,519

See accompanying note to condensed consolidated financial statements.

LAMAR MEDIA CORP.
AND SUBSIDIARIES

NOTE TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

(IN THOUSANDS, EXCEPT FOR SHARE DATA)

1. Significant Accounting Policies

The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of Lamar Media’s financial position and results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the entire year. These interim condensed consolidated financial statements should be read in conjunction with Lamar Media’s consolidated financial statements and the notes thereto included in the 2009 Combined Form 10-K.

Certain notes are not provided for the accompanying condensed consolidated financial statements as the information in notes 3, 4, 5, 6, and 8 to the condensed consolidated financial statements of Lamar Advertising Company included elsewhere in this report is substantially equivalent to that required for the condensed consolidated financial statements of Lamar Media Corp. Earnings per share data is not provided for Lamar Media Corp., as it is a wholly owned subsidiary of the Company.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This discussion contains forward-looking statements. Actual results could differ materially from those anticipated by the forward-looking statements due to risks and uncertainties described in the section of this combined quarterly report on Form 10-Q entitled “Note Regarding Forward-Looking Statements” and in Item 1A to the 2009 Combined Form 10-K filed on February 26, 2010, as supplemented by those risk factors contained in our combined Quarterly Reports on Form 10-Q. You should carefully consider each of these risks and uncertainties in evaluating the Company’s and Lamar Media’s financial conditions and results of operations. Investors are cautioned not to place undue reliance on the forward-looking statements contained in this document. These statements speak only as of the date of this document, and the Company undertakes no obligation to update or revise the statements, except as may be required by law.

Lamar Advertising Company

The following is a discussion of the consolidated financial condition and results of operations of the Company for the three and nine months ended September 30, 2010 and 2009. This discussion should be read in conjunction with the consolidated financial statements of the Company and the related notes included in this Form 10-Q.

OVERVIEW

The Company’s net revenues are derived primarily from the sale of advertising on outdoor advertising displays owned and operated by the Company. The Company relies on sales of advertising space for its revenues, and its operating results are therefore affected by general economic conditions, as well as trends in the advertising industry. Advertising spending is particularly sensitive to changes in general economic conditions which affect the rates the Company is able to charge for advertising on its displays and its ability to maximize occupancy on its displays.

Since December 31, 2005, the Company has completed strategic acquisitions of outdoor advertising assets and site easements for an aggregate purchase price of approximately $638.6 million. The Company has historically financed its acquisitions and intends to finance its future acquisition activity, if any, from available cash, borrowings under its senior credit facility and the issuance of Class A common stock. See “Liquidity and Capital Resources” below. As a result of acquisitions, the operating performances of individual markets and of the Company as a whole are not necessarily comparable on a year-to-year basis. Due to the ongoing economic recession, the Company reduced its acquisition activity during 2009 and has continued to limit its acquisition activity during 2010.

Growth of the Company’s business requires expenditures for maintenance and capitalized costs associated with the construction of new billboard displays, the replacement of damaged billboard displays, the entrance into and renewal of logo sign and transit contracts, and the purchase of real estate and operating equipment. The following table presents a breakdown of capitalized expenditures for the three months and nine months ended September 30, 2010 and 2009:


	Three months ended				Nine months ended
	September 30,				September 30,
	(in thousands)				(in thousands)
	2010		2009		2010		2009
Total capital expenditures:
Billboard — traditional	$	2,832	$	1,386	$	5,341	$	6,447
Billboard — digital		3,905		3,345		8,575		11,592
Logos		2,119		1,205		6,187		3,276
Transit		52		113		726		3,123
Land and buildings		142		165		721		549
Operating equipment		2,974		1,325		6,162		4,023

Total capital expenditures	$	12,024	$	7,539	$	27,712	$	29,010

RESULTS OF OPERATIONS

Nine Months ended September 30, 2010 compared to Nine Months ended September 30, 2009

Net revenues increased $22.8 million or 2.9% to $816.6 million for the nine months ended September 30, 2010 from $793.8 million for the same period in 2009. This increase was attributable primarily to an increase in billboard net revenues of $14.9 million or 2.1% over the prior period, an increase in logo sign revenue of $2.8 million, which represents an increase of 8.0% over the prior period, and a $5.1 million increase in transit revenue, which represents an increase of 13.7% over the prior period.

For the nine months ended September 30, 2010, there was a $21.2 million increase in net revenues as compared to acquisition-adjusted net revenue for the nine months ended September 30, 2009. The $21.2 million increase in revenue primarily consists of a $14.8 million increase in billboard revenue, a $2.3 million increase in logo revenue and a $4.1 million increase in transit revenue over the acquisition-adjusted net revenue for the comparable period in 2009. This increase in revenue represents an increase of 2.7% over the comparable period in 2009. See “Reconciliations” below.

Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $10.7 million to $479.6 million for the nine months ended September 30, 2010 from $468.9 million for the same period in 2009. There was a $7.9 million increase in operating expenses related to the operations of our outdoor advertising assets and a $2.8 million increase in corporate expenses. The increase in corporate expenses is primarily a result of increases in non-cash compensation expense related to performance based stock awards as compared to the same period in 2009.

Depreciation and amortization expense decreased $18.7 million for the nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009, primarily due to a reduction in the number of non-performing structures dismantled as compared to the nine months ended September 30, 2009.

Due to the above factors, operating income increased $29.5 million to $106.7 million for the nine months ended September 30, 2010 compared to $77.2 million for the same period in 2009.

Interest expense decreased approximately $3.8 million from $145.1 million for the nine months ended September 30, 2009 to $141.3 million for the nine months ended September 30, 2010, primarily resulting from the refinancing efforts during 2010 in addition to a reduction in the amortized debt issuance fees due to the early extinguishment of debt.

During the nine months ended September 30, 2010, the Company recognized a $17.4 million loss on the early extinguishment of debt resulting from its refinancing transactions. Approximately $12.6 million is a non-cash expense attributable to the write off of unamortized debt issuance fees related to the tender offer to repurchase Lamar Media’s 7 1/4% Notes and refinancing of its senior credit facility. The remaining $4.8 million represents the net cash loss related to the tender offer and extinguishment of the 7 1/4% Notes.

The increase in operating income and decrease in interest expense offset by the increase in the loss on extinguishment of debt resulted in a $10.5 million decrease in loss before income taxes. The decrease in net loss for the period resulted in a decrease in income tax benefit as compared to the same period during 2009. The effective tax rate for the nine months ended September 30, 2010 was 36.4%, which is lower than the statutory rate due to permanent differences resulting from non-deductible compensation expense related to stock options in accordance with ASC 718 and other non-deductible expenses and amortization.

As a result of the above factors, the Company recognized a net loss for the nine months ended September 30, 2010 of $33.0 million, as compared to a net loss of $38.4 million for the same period in 2009.

Three Months ended September 30, 2010 compared to Three Months ended September 30, 2009

Net revenues increased $14.4 million or 5.3% to $286.1 million for the three months ended September 30, 2010 from $271.8 million for the same period in 2009. This increase was attributable primarily to an increase in billboard net revenues of $11.0 million or 4.5% over the prior period and a $3.4 million increase in transit revenue which represents an increase of 24.6% over the prior period.

For the three months ended September 30, 2010, there was a $12.7 million increase in net revenues as compared to acquisition-adjusted net revenue for the three months ended September 30, 2009. The $12.7 million increase in revenue primarily consists of an $11.0 million increase in billboard revenue, and a $1.7 million increase in transit revenue over the acquisition-adjusted net revenue for the comparable periods in 2009. This increase in revenue represents an increase of 4.6% over the comparable period in 2009. See “Reconciliations” below.

Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $10.9 million or 7.2% to $163.1 million for the three months ended September 30, 2010 from $152.2 million for the same period in 2009. Direct advertising expenses increased $2.0 million or 2.0% over the same period in 2009 and corporate and general and administrative expenses increased by $8.9 million or 16.3% over the same period in 2009. The increase in corporate expenses and general and administrative expenses is primarily a result of increases in non-cash compensation expense related to performance based stock awards as compared to the same period in 2009 as well as the reinstatement of the company’s 401K match effective July 1, 2010.

Depreciation and amortization expense decreased $5.9 million for the three months ended September 30, 2010, as compared to the three months ended September 30, 2009, primarily due to the reduction in dismantles related to non-performing structures as compared to the same period ended in 2009.

Due to the above factors, operating income increased $7.3 million to $46.6 million for the three months ended September 30, 2010 compared to $39.3 million for the same period in 2009.

Interest expense decreased $6.7 million from $52.1 million for the three months ended September 30, 2009, to $45.4 million for the three months ended September 30, 2010, primarily due to the refinancing activity in 2010.

The increase in operating income and decrease in interest expense resulted in a $12.4 million increase in income before income taxes. The $12.4 million increase in net income before tax expense also resulted in an increase in income tax expense for the period. The effective tax rate for the three months ended September 30, 2010 was 36.8%.

As a result of the above factors, the Company recognized net income for the three months ended September 30, 2010 of $0.8 million, as compared to a net loss of $4.8 million for the same period in 2009.

Reconciliations:

Because acquisitions occurring after December 31, 2008 (the “acquired assets”) have contributed to our net revenue results for the periods presented, we provide 2009 acquisition-adjusted net revenue, which adjusts our 2009 net revenue for the three and nine months ended September 30, 2009 by adding to it the net revenue generated by the acquired assets prior to our acquisition of these assets for the same time frame that those assets were owned in the three and nine months ended September 30, 2010. We provide this information as a supplement to net revenues to enable investors to compare periods in 2010 and 2009 on a more consistent basis without the effects of acquisitions. Management uses this comparison to assess how well we are performing within our existing assets.

Acquisition-adjusted net revenue is not determined in accordance with GAAP. For this adjustment, we measure the amount of pre-acquisition revenue generated by the assets during the period in 2009 that corresponds with the actual period we have owned the assets in 2010 (to the extent within the period to which this report relates). We refer to this adjustment as “acquisition net revenue.”

Reconciliations of 2009 reported net revenue to 2009 acquisition-adjusted net revenue for each of the three and nine month periods ended September 30, as well as a comparison of 2009 acquisition-adjusted net revenue to 2010 reported net revenue for each of the three and nine month periods ended September 30, are provided below:

Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue


	Three months ended		Nine months ended
	September 30, 2009		September 30, 2009
	(in thousands)		(in thousands)
Reported net revenue	$	271,766	$	793,750
Acquisition net revenue		1,678		1,626

Acquisition-adjusted net revenue	$	273,444	$	795,376

Comparison of 2010 Reported Net Revenue to 2009 Acquisition-Adjusted Net Revenue


	Three months ended				Nine months ended
	September 30,				September 30,
	2010		2009		2010		2009
	(in thousands)				(in thousands)
Reported net revenue	$	286,138	$	271,766	$	816,607	$	793,750
Acquisition net revenue		—		1,678		—		1,626

Adjusted totals	$	286,138	$	273,444	$	816,607	$	795,376

LIQUIDITY AND CAPITAL RESOURCES

Overview

Beginning in the fourth quarter of 2008, as a result of the economic recession, the Company took certain steps to reduce its overall operating expenses. These steps included reducing operating expenses and non-essential capital expenditures and significantly reducing its acquisition activity. The Company expects to continue its current cost saving strategies through the year ended December 31, 2010.

The Company has historically satisfied its working capital requirements with cash from operations and borrowings under its senior credit facility. The Company’s wholly owned subsidiary, Lamar Media Corp., is the borrower under the senior credit facility and maintains all corporate cash balances. Any cash requirements of the Company, therefore, must be funded by distributions from Lamar Media.

Sources of Cash

Total Liquidity at September 30, 2010. As of September 30, 2010 we had approximately $276.6 million of total liquidity, which is comprised of approximately $38.4 million in cash and cash equivalents and the ability to draw approximately $238.2 million under our revolving bank credit facility.

Cash Generated by Operations. For the nine months ended September 30, 2010 and 2009 our cash provided by operating activities was $190.2 million and $191.4 million, respectively. While our net loss was approximately $33.0 million for the nine months ended September 30, 2010, we generated cash from operating activities of $190.2 million during that same period, primarily due to non-cash adjustments needed to reconcile net loss to cash provided by operating activities of $258.6 million, which primarily consisted of depreciation and amortization of $234.1 million and loss on debt extinguishment of $17.4 million. In addition, there was an increase in working capital of $35.4 million. We expect to generate cash flows from operations during 2010 in excess of our cash needs for operations and capital expenditures as described herein. We expect to use this excess cash generated principally for reducing outstanding indebtedness. See “— Cash Flows” for more information.

Note Offerings and Tender Offer. On April 22, 2010, Lamar Media completed an institutional private placement of $400 million aggregate principal amount of 7 7/8% Senior Subordinated Notes due 2018 the (“7 7/8% Notes”). The institutional private placement resulted in net proceeds to Lamar Media of approximately $392 million.

On April 8, 2010, Lamar Media commenced a tender offer to purchase for cash any and all of its outstanding 7 1/4% Notes. In conjunction with the tender offer, Lamar Media also solicited consents from the holders of the 7 1/4% Notes to amend the 7 1/4% Notes to eliminate certain covenants and amend certain provisions of the indenture governing the 7 1/4% Notes. On April 22, 2010 Lamar Media accepted tenders for approximately $365.4 million in aggregate principal amount of the 7 1/4% Notes in connection with the early settlement date of the tender offer. The holders of accepted notes received a total consideration of $1,012.08 per $1,000 principal amount of the notes tendered. The total cash payment to purchase the tendered 7 1/4% Notes, including accrued and unpaid interest up to but excluding April 22, 2010 was approximately $378 million. Tendering holders also delivered the requisite consents authorizing Lamar Media to remove certain covenants in the 7 1/4% Notes. These consents authorized entry into a Supplemental Indenture, which reflects the amendments to the 7 1/4% Notes discussed above. On May 6, 2010, Lamar Media accepted tenders for an additional $169 thousand in aggregate principal amount of 7 1/4% Notes in connection with the final settlement of the tender offer. On June 7, 2010, Lamar Media redeemed the remaining $19.4 million in outstanding 7 1/4% Notes.

Credit Facilities. As of September 30, 2010, Lamar Media had approximately $238.2 million of unused capacity under the revolving credit facility included in its senior credit facility and the aggregate balance outstanding under its senior credit facility was $872.1 million.

On April 28, 2010, Lamar Media Corp. refinanced its existing senior credit facility with a new senior credit facility. The new senior credit facility, for which JPMorgan Chase Bank, N.A. serves as administrative agent, consists of a $250 million revolving credit facility, a $270 million term loan A-1 facility, a $30 million term loan A-2 facility, a $575 million term loan B facility and a $300 million incremental facility, which may be increased by up to an additional $200 million, based upon our satisfaction of a senior debt ratio test (as described below), of less than or equal to 3.25 to 1. Lamar Media is the borrower under the senior credit facility, except with respect to the $30 million term loan A-2 facility for which Lamar Media’s wholly-owned subsidiary, Lamar Advertising of Puerto Rico, Inc. is the borrower. We may also from time to time designate additional wholly-owned subsidiaries as subsidiary borrowers under the incremental loan facility that can borrow up to $110 million of the incremental facility. Incremental loans may be in the form of additional term loan tranches or increases in the revolving credit facility. Our lenders have no obligation to make

additional loans to us, or any designated subsidiary borrower, under the incremental facility, but may enter into such commitments in their sole discretion.

Factors Affecting Sources of Liquidity

Internally Generated Funds. The key factors affecting internally generated cash flow are general economic conditions, specific economic conditions in the markets where the Company conducts its business and overall spending on advertising by advertisers.

Credit Facilities and Other Debt Securities. Lamar must comply with certain covenants and restrictions related to its new senior credit facility and its outstanding debt securities.

Restrictions Under Debt Securities. Lamar must comply with certain covenants and restrictions related to its outstanding debt securities. Currently Lamar Media has outstanding approximately $400.0 million 6 5/8% Senior Subordinated Notes due 2015 issued August 2005, $216.0 million 6 5/8% Senior Subordinated Notes due 2015 — Series B issued in August 2006 and $275.0 million 6 5/8% Senior Subordinated Notes due 2015 — Series C issued in October 2007 (collectively, the “6 5/8% Notes”), $350 million 9 3/4% Senior Notes due 2014 issued in March 2009 (the “9 3/4% Notes) and $400 million 7 7/8% Senior Subordinated Notes due 2018 (the “7 7/8% Notes”). The indentures relating to Lamar Media’s outstanding notes restrict its ability to incur additional indebtedness but permit the incurrence of indebtedness (including indebtedness under its senior credit facility), (i) if no default or event of default would result from such incurrence and (ii) if after giving effect to any such incurrence, the leverage ratio (defined as total consolidated debt to trailing four fiscal quarter EBITDA (as defined in the indentures)) would be less than (a) 6.5 to 1, pursuant 9 3/4% Notes indenture, and (b) 7.0 to 1, pursuant to the 6 5/8% Notes and the 7 7/8% Notes indentures.

In addition to debt incurred under the provisions described in the preceding sentence, the indentures relating to Lamar Media’s outstanding notes permit Lamar Media to incur indebtedness pursuant to the following baskets:

	•		up to $1.3 billion of indebtedness under its senior credit facility allowable under the 6 5/8% Notes (up to $1.4 billion of indebtedness under its senior credit facility allowable under the 9 3/4% Notes and up to $1.5 billion of indebtedness under its senior credit facility allowable under the 7 7/8% Notes indenture);

	•		currently outstanding indebtedness or debt incurred to refinance outstanding debt;

	•		inter-company debt between Lamar Media and its subsidiaries or between subsidiaries;

	•		certain purchase money indebtedness and capitalized lease obligations to acquire or lease property in the ordinary course of business that cannot exceed the greater of $50 million or 5% of Lamar Media’s net tangible assets; and

	•		additional debt not to exceed $50 million ($75 million under the 7 7/8% Notes indenture).

Restrictions under New Senior Credit Facility. Lamar Media is required to comply with certain covenants and restrictions under its senior credit facility. If the Company fails to comply with these tests, the long term debt payments may be accelerated. At September 30, 2010, and currently, Lamar Media was in compliance with all such tests under its senior credit facility. We must be in compliance with the following financial ratios:

•

a total holdings debt ratio, defined as total consolidated debt of the Company and its restricted subsidiaries as of any date to EBITDA, as defined below, for the most recent four fiscal quarters then ended as set forth below:


Period	Ratio
April 28, 2010 through and including September 29, 2010		7.50 to 1.00
September 30, 2010 through and including March 30, 2011		7.25 to 1.00
March 31, 2011 through and including December 30, 2011		7.00 to 1.00
December 31, 2011 through and including March 30, 2012		6.75 to 1.00
March 31, 2012 through and including March 30, 2013		6.25 to 1.00
From and after March 31, 2013		6.00 to 1.00

	•		a senior debt ratio, defined as total consolidated senior debt of Lamar Media and its restricted subsidiaries to EBITDA, as defined below, for the most recent four fiscal quarters then ended as set forth below:


Period	Ratio
April 28, 2010 through and including September 29, 2010		4.00 to 1.00
September 30, 2010 through and including March 30, 2011		3.75 to 1.00
March 31, 2011 through and including September 29, 2011		3.50 to 1.00
September 30, 2011 through and including March 30, 2012		3.25 to 1.00
March 31, 2012 through and including March 30, 2013		3.00 to 1.00
From and after March 31, 2013		2.75 to 1.00

•

The definition of “EBITDA” under the new senior credit agreement is as follows: “EBITDA” means, for any period, operating income for the Company and its restricted subsidiaries (determined on a consolidated basis without duplication in accordance with GAAP) for such period (calculated before taxes, interest expense, depreciation, amortization and any other non-cash income or charges accrued for such period, one-time cash restructuring and cash severance changes in the fiscal year ending December 31, 2009 of up to $2,500,000 aggregate amount, charges and expenses in connection with the credit facility transactions and the repurchase or redemption of our 7 1/4% senior subordinated notes due 2013, and (except to the extent received or paid in cash by us or any of our restricted subsidiaries) income or loss attributable to equity in affiliates for such period) excluding any extraordinary and unusual gains or losses during such period and excluding the proceeds of any casualty events whereby insurance or other proceeds are received and certain dispositions not in the ordinary course. For purposes of calculating EBITDA, the effect on such calculation of any adjustments required under Statement of Accounting Standards No. 141R is excluded.

Excess Cash Flow Payments. Lamar Media is required to make certain mandatory prepayments on loans outstanding under its senior credit facility that would be applied first to any outstanding term loans, commencing with the year ended December 31, 2010. These payments, if any, will be calculated based on a percentage of Consolidated Excess Cash Flow (as defined in the senior credit facility) at the end of each fiscal year. The percentage of Consolidated Excess Cash Flow that must be applied to repay outstanding loans is set at 50% for the fiscal year ended December 31, 2010. This percentage is subject to reduction as follows for fiscal years ending on or after December 31, 2010: (i) to 25% if the total holdings debt ratio, as described above, is less than or equal to 5.00 to 1.00 but greater than 4.00 to 1.00 as at the last day of such fiscal year and (ii) to 0% if the total holdings debt ratio is less than or equal to 4.00 to 1.00 as at the last day of such fiscal year.

Uses of Cash

Capital Expenditures. Capital expenditures excluding acquisitions were approximately $27.7 million for the nine months ended September 30, 2010. We anticipate our 2010 total capital expenditures to be between $35 million and $40 million.

Acquisitions. Due to the economic recession which began in 2008, the Company continued to reduce its acquisition activity for the year ended December 31, 2010. Consequently, during the nine months ended September 30, 2010, the Company’s acquisition activity was $2.9 million and was financed with cash on hand.

Debt Service. During the nine months ended September 30, 2010, Lamar Media reduced its overall indebtedness under its senior credit facility by approximately $226.7 million, of which $81.7 million were payments of term loans under its senior credit facility and $145.0 million were payments under its revolving credit facility.

Convertible Note Prepayment. In March 2010, the Company accepted for payment $1.0 million in principle amount of 2 7/8% Convertible Notes due 2010 at a purchase price of 100% of the original amount of the notes, through a privately negotiated transaction. As of September 30, 2010, the Company had $2.4 million in aggregate principle amount of 2 7/8% Convertible Notes due 2010 outstanding.

Lamar Media Corp.

The following is a discussion of the consolidated financial condition and results of operations of Lamar Media for the three and nine months ended September 30, 2010 and 2009. This discussion should be read in conjunction with the consolidated financial statements of Lamar Media and the related notes included in this Form 10-Q.

RESULTS OF OPERATIONS

Nine Months ended September 30, 2010 compared to Nine Months ended September 30, 2009

Operating expenses, exclusive of depreciation and amortization and gain on sale of assets, increased $11.1 million to $479.6 million for the nine months ended September 30, 2010 from $468.5 million for the same period in 2009. There was a $7.9 million increase in operating expenses related to the operations of our outdoor advertising assets and a $3.2 million increase in corporate expenses. The increase in corporate expenses is primarily a result of increases in non-cash compensation expense related to performance based stock awards as compared to the same period in 2009.

Due to the above factors, operating income increased $29.1 million to $106.7 million for the nine months ended September 30, 2010 compared to $77.6 million for the same period in 2009.

Interest expense increased approximately $1.2 million from $140.0 million for the nine months ended September 30, 2009 to $141.2 million for the nine months ended September 30, 2010, primarily resulting from the Company’s refinancing efforts during 2010.

During the nine months ended September 30, 2010, Lamar Media recognized a $17.4 million loss on the early extinguishment of debt resulting from its refinancing transactions. Approximately $12.6 million is a non-cash expense attributable to the write off of unamortized debt issuance fees related to the tender offer to repurchase its 7 1/4% Notes and refinancing of its senior credit facility. The remaining $4.8 million represents the net cash loss related to the tender offer and extinguishment of the 7 1/4% Notes.

The increase in operating income offset by the increase in interest expense and the increase in the loss on extinguishment of debt resulted in a $8.8 million decrease in loss before income taxes. The decrease in net loss for the period resulted in a decrease in income tax benefit as compared to the same period during 2009. The effective tax rate for the nine months ended September 30, 2010 was 36.4%, which is lower than the statutory rate due to permanent differences resulting from non-deductible compensation expense related to stock options in accordance with ASC 718 and other non-deductible expenses and amortization.

As a result of the above factors, Lamar Media recognized a net loss for the nine months ended September 30, 2010 of $32.9 million, as compared to a net loss of $37.2 million for the same period in 2009.

Three Months ended September 30, 2010 compared to Three Months ended September 30, 2009

Due to the above factors, operating income increased $7.3 million to $46.6 million for the three months ended September 30, 2010 compared to $39.3 million for the same period in 2009.

Interest expense decreased $6.5 million from $51.8 million for the three months ended September 30, 2009, to $45.3 million for the three months ended September 30, 2010, primarily due to refinancing efforts in 2010.

The increase in operating income and decrease in interest expense resulted in a $12.3 million increase in income before income taxes. The $12.3 million increase in net income before tax expense also resulted in an increase in income tax expense for the period. The effective tax rate for the three months ended September 30, 2010 was 36.9%.

As a result of the above factors, Lamar Media recognized net income for the three months ended September 30, 2010 of $0.8 million, as compared to a net loss of $4.8 million for the same period in 2009.

Reconciliations:

Reconciliation of Reported Net Revenue to Acquisition-Adjusted Net Revenue


	Three months ended		Nine months ended
	September 30, 2009		September 30, 2009
	(in thousands)		(in thousands)
Reported net revenue	$	271,766	$	793,750
Acquisition net revenue		1,678		1,626

Acquisition-adjusted net revenue	$	273,444	$	795,376

Comparison of 2010 Reported Net Revenue to 2009 Acquisition-Adjusted Net Revenue


	Three months ended				Nine months ended
	September 30,				September 30,
	2010		2009		2010		2009
	(in thousands)				(in thousands)
Reported net revenue	$	286,138	$	271,766	$	816,607	$	793,750
Acquisition net revenue		—		1,678		—		1,626

Adjusted totals	$	286,138	$	273,444	$	816,607	$	795,376

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Lamar Advertising Company and Lamar Media Corp.

The Company is exposed to interest rate risk in connection with variable rate debt instruments issued by its wholly owned subsidiary Lamar Media. The information below summarizes the Company’s interest rate risk associated with its principal variable rate debt instruments outstanding at September 30, 2010, and should be read in conjunction with Note 8 of the Notes to the Company’s Consolidated Financial Statements in the 2009 Combined Form 10-K.

Loans under Lamar Media’s senior credit facility bear interest at variable rates equal to the JPMorgan Chase Prime Rate or LIBOR plus the applicable margin, with a minimum LIBOR rate of 1.25% for its Term B facility. Because the JPMorgan Chase Prime Rate or LIBOR may increase or decrease at any time, the Company is exposed to market risk as a result of the impact that changes in these base rates may have on the interest rate applicable to borrowings under the senior credit facility. Increases in the interest rates applicable to borrowings under the senior credit facility would result in increased interest expense and a reduction in the Company’s net income.

At September 30, 2010, there was approximately $0.87 billion of aggregate indebtedness outstanding under the senior credit facility, or approximately 35.3% of the Company’s outstanding long-term debt on that date, bearing interest at variable rates. The aggregate interest expense for the nine months ended September 30, 2010 with respect to borrowings under the senior credit facility was $36.1 million, and the weighted average interest rate applicable to borrowings under this credit facility during the nine months ended September 30, 2010 was 4.6%. Assuming that the weighted average interest rate was 200-basis points higher (that is 6.6% rather than 4.6%), then the Company’s nine months ended September 30, 2010 interest expense would have been approximately $15.0 million higher resulting in a $9.5 million decrease in the Company’s nine months ended September 30, 2010 net income.

The Company has attempted to mitigate the interest rate risk resulting from its variable interest rate long-term debt instruments by issuing fixed rate, long-term debt instruments and maintaining a balance over time between the amount of the Company’s variable rate and fixed rate indebtedness. In addition, the Company has the capability under the senior credit facility to fix the interest rates applicable to its borrowings at an amount equal to LIBOR plus the applicable margin for periods of up to twelve months, (in certain cases, with the consent of the lenders) which would allow the Company to mitigate the impact of short-term fluctuations in market interest rates. From time to time, the Company has utilized and may utilize derivative financial instruments with respect to a portion of its interest rate risks to achieve a more predictable cash flow by reducing its exposure to interest rate fluctuations. These transactions generally are interest rate swap agreements, which are entered into with major financial institutions. In the event of an increase in interest rates, the Company may take further actions to mitigate its exposure. The Company cannot guarantee, however, that the actions that it may take to mitigate this risk will be feasible or if these actions are taken, that they will be effective.

ITEM 4. CONTROLS AND PROCEDURES

a) Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures.

The Company’s and Lamar Media’s management, with the participation of the principal executive officer and principal financial officer of the Company and Lamar Media, have evaluated the effectiveness of the design and operation of the Company’s and Lamar Media’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this quarterly report. Based on this evaluation, the principal executive officer and principal financial officer of the Company and Lamar Media concluded that these disclosure controls and procedures are effective and designed to ensure that the information required to be disclosed in the Company’s and Lamar Media’s reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the requisite time periods.

b) Changes in Internal Control Over Financial Reporting.

There was no change in the internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) of the Company and Lamar Media identified in connection with the evaluation of the Company’s and Lamar Media’s internal control performed during the last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s and Lamar Media’s internal control over financial reporting.

PART II — OTHER INFORMATION

ITEM 6. EXHIBITS

The Exhibits filed as part of this report are listed on the Exhibit Index immediately following the signature page hereto, which Exhibit Index is incorporated herein by reference.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, each registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


	LAMAR ADVERTISING COMPANY

DATED: November 4, 2010	BY:	/s/ Keith A. Istre
	Chief Financial and Accounting Officer and Treasurer

	LAMAR MEDIA CORP.

DATED: November 4, 2010	BY:	/s/ Keith A. Istre
	Chief Financial and Accounting Officer and Treasurer

INDEX TO EXHIBITS


EXHIBIT
NUMBER		DESCRIPTION

3.1		Restated Certificate of Incorporation of the Company. Previously filed as Exhibit 3.1 to the Company’s Annual Report on Form 10-K (File No. 0-30242) filed on March 15, 2006 and incorporated herein by reference.

3.2		Amended and Restated Certificate of Incorporation of Lamar Media. Previously filed as Exhibit 3.2 to the Company’s Quarterly Report on Form 10-Q for the period ended March 31, 2007 (File No. 0-30242) filed on May 10, 2007 and incorporated herein by reference.

3.3		Amended and Restated Bylaws of the Company. Previously filed as Exhibit 3.1 to the Company’s Current Report on Form 8-K (File No. 0-30242) filed on August 27, 2007 and incorporated herein by reference.

3.4		Amended and Restated Bylaws of Lamar Media. Previously filed as Exhibit 3.1 to Lamar Media’s Quarterly Report on Form 10-Q for the period ended September 30, 1999 (File No. 1-12407) filed on November 12, 1999 and incorporated herein by reference.

12.1		Statement regarding computation of earnings to fixed charges for the Company. Filed herewith.

12.2		Statement regarding computation of earnings to fixed charges for Lamar Media. Filed herewith.

31.1		Certification of the Chief Executive Officer of Lamar Advertising Company and Lamar Media pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Filed herewith.

31.2		Certification of the Chief Financial Officer of Lamar Advertising Company and Lamar Media pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. Filed herewith.

32.1		Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. Filed herewith.

101		The following materials from the combined Quarterly Report of Lamar Advertising Company and Lamar Media Corp. on Form 10-Q for the quarter ended September 30, 2010, formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Consolidated Balance Sheets as of September 30, 2010 and December 31, 2009 of Lamar Advertising and Lamar Media, (ii) Condensed Consolidated Statements of Operations for the three months and nine months ended September 30, 2010 and 2009 of Lamar Advertising and Lamar Media, (iii) Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2010 and 2009 of Lamar Advertising and Lamar Media, and (iv) Notes to Condensed Consolidated Financial Statements, tagged as blocks of text of Lamar Advertising and Lamar Media.*


*		Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files in Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.

LAMAR ADVERTISING CO/NEW - Quarter Report: 2010 September (Form 10-Q)

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