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MCX Technologies Corp - Quarter Report: 2015 March (Form 10-Q)

Table of Contents




UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

[X]
QUARTERLY REPORT UNDER TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2015
   
 
OR
   
[   ]
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

Commission File Number:   000-54918

TOUCHPOINT METRICS, INC.
(Exact name of registrant as specified in its charter)

California
(State or other jurisdiction of incorporation or organization)

26-0030631
(I.R.S. Employer Identification No.)

201 Spear Street, Suite 1100
San Francisco, CA   94105
(Address of principal executive offices, including zip code)

(415) 526-2655
(Registrant's telephone number, including area code)

Indicate by check mark whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the last 90 days.   YES [X]     NO [   ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   YES [X]     NO [   ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of "large accelerated filer," "accelerated filer," "non-accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated Filer
[   ]
Accelerated Filer
[   ]
Non-accelerated Filer (Do not check if a smaller reporting company)
[   ]
Smaller Reporting Company
[X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).   YES [   ]     NO [X]

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicated the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date:
16,081,158 as of May 12, 2015.
 


 


Touchpoint Metrics, Inc.
Form 10-Q Quarterly Report

TABLE OF CONTENTS

   
Page No.
     
   
     
Financial Statements.
3
     
 
Balance Sheet as of March 31, 2015 (unaudited) and December 31, 2014.
3
     
 
Statements of Operations for the Three Months ended March 31, 2015 and 2014 (unaudited).
4
     
 
Statements of Cash Flows for the Three Months ended March 31, 2015 and 2014 (unaudited).
5
     
 
Notes to Financial Statements.
6
     
Item 2.
Management's Discussion and Analysis of Financial Condition and Results of Operations.
12
     
Quantitative and Qualitative Disclosure about Market Risk.
17
     
Controls and Procedures.
17
     
     
   
     
Risk Factors.
17
     
Exhibits.
18
     
20
   
21





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PART I. FINANCIAL INFORMATION

ITEM 1.                    FINANCIAL STATEMENTS.

Touchpoint Metrics, Inc.
Balance Sheet


   
March 31,
   
December 31,
 
   
2015
   
2014
 
   
(unaudited)
     
Assets
       
Current assets:
       
Cash and cash equivalents
 
$
551,363
   
$
649,063
 
Accounts receivable
   
168,457
     
162,340
 
Total current assets
   
719,820
     
811,403
 
Long term assets:
               
  Property and equipment, net
   
91,493
     
91,048
 
  Capitalized software development costs, net
   
73,102
     
91,378
 
  Intangible assets, net
   
106,424
     
68,906
 
  Other assets
   
38,727
     
53,955
 
Total assets
 
$
1,029,566
   
$
1,116,690
 
                 
Liabilities and Shareholders' Equity
               
Liabilities:
               
Accounts payable
 
$
117,602
   
$
79,492
 
Deferred revenue
   
89,649
     
91,319
 
Other current liabilities
   
2,908
     
1,885
 
Notes payable
   
50,000
     
50,000
 
Notes payable-related party
   
78,906
     
86,171
 
Total liabilities
   
339,065
     
308,867
 
Commitments and contingencies
   
-
     
-
 
Shareholders' equity:
               
Common stock, $0 par value, 30,000,000 shares authorized,
16,081,158 shares issued and outstanding at both March 31, 2015
and December 31, 2014, respectively
   
-
     
-
 
Additional paid-in capital
   
2,678,473
     
2,666,502
 
Accumulated deficit
   
(1,987,973
)
   
(1,858,679
)
Total shareholders' equity
   
690,500
     
807,823
 
Total liabilities and shareholders' equity
 
$
1,029,566
   
$
1,116,690
 










The accompanying notes are an integral part of these statements.
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Touchpoint Metrics, Inc.
Statements of Operations
(unaudited)


   
Three Months Ended March 31,
 
   
2015
   
2014
 
         
Revenue
       
Consulting services
 
$
365,169
   
$
334,469
 
Products & other
   
65,702
     
36,237
 
Total revenue
   
430,871
     
370,706
 
                 
Cost of goods sold
               
Labor
   
88,263
     
21,577
 
Products and other
   
85,650
     
55,918
 
Total cost of goods sold
   
173,913
     
77,495
 
                 
Gross profit
   
256,958
     
293,211
 
                 
Expenses:
               
Salaries and wages
   
253,207
     
261,059
 
Contract services
   
45,635
     
21,602
 
Other general and administrative
   
91,315
     
121,880
 
Total expenses
   
390,157
     
404,541
 
                 
Net operating income  (loss)
   
(133,199
)
   
(111,330
)
                 
Interest income (expense)
   
(2,448
)
   
(3,092
)
                 
Other income (expense)
   
6,081
     
-
 
                 
Loss before income taxes
   
(129,566
)
   
(114,422
)
                 
Income tax provision
   
-
     
-
 
                 
Net  loss
 
$
(129,566
)
 
$
(114,422
)
                 
Net loss per share - basic and diluted
 
$
(0.008
)
 
$
(0.007
)
                 
Weighted average common shares outstanding - basic and diluted
   
16,081,158
     
16,081,158
 








The accompanying notes are an integral part of these statements.
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Touchpoint Metrics, Inc.
Statements of Cash Flows
(unaudited)



   
Three Months Ended March 31,
 
   
2015
   
2014
 
Cash flows from operating activities:
       
Net income (loss)
 
$
(129,566
)
 
$
(114,422
)
Adjustments to reconcile net income to net cash provided by operations:
               
  Depreciation and amortization
   
20,186
     
18,913
 
  Stock compensation expense
   
11,971
     
12,971
 
  Gain on disposal of assets
   
(786
)
   
-
 
  Impairment of intangible asset
   
-
     
-
 
  Unrealized gain / (loss) on foreign currency translation
   
(6,081
)
       
  Realized gain / (loss) on foreign currency translation
   
(911
)
   
-
 
  Changes in operating assets and liabilities:
               
    Accounts receivable
   
(6,117
)
   
(33,604
)
    Accounts receivable-related party
   
-
     
(5,275
)
    Other assets
   
15,229
     
(16,504
)
    Accounts payable
   
38,110
     
24,037
 
    Other current liabilities
   
1,023
     
36,499
 
    Deferred revenue
   
(1,670
)
   
(1,900
)
                 
          Net cash provided by (used in) operating activities
   
(58,612
)
   
(79,285
)
                 
INVESTING ACTIVITIES:
               
  Capitalized web development costs
   
(39,088
)
   
-
 
                 
          Net cash provided by (used in) investing activities
   
(39,088
)
   
-
 
                 
FINANCING ACTIVITIES:
               
  Proceeds from private placement of common stock
   
-
     
-
 
  Proceeds from the issuance of common stock
   
-
     
-
 
                 
          Net cash provided by (used in) financing activities
   
-
     
-
 
                 
Increase (decrease) in cash and cash equivalents
   
(97,700
)
   
(79,285
)
                 
Cash and cash equivalents, beginning of period
   
649,063
     
653,990
 
                 
Cash and cash equivalents, end of period
 
$
551,363
   
$
574,705
 







The accompanying notes are an integral part of these statements.
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TOUCHPOINT METRICS, INC.
NOTES TO THE FINANCIAL STATEMENTS
MARCH 31, 2015

Note 1: Organization and Basis of Presentation

Touchpoint Metrics, Inc. (the "Company") is a for profit corporation established under the corporation laws in the State of California, United States of America on December 14, 2001. The corporation operated as The Innes Group, Inc., dba MCorp Consulting until filing a Certificate of Amendment to the Articles of Incorporation renaming the company Touchpoint Metrics, Inc., effective October 18, 2011.  During Q1 2015, the Company filed a d/b/a (doing business as) with the State of California Secretary of State to begin doing business as McorpCX. This d/b/a is subject to shareholder approval and will be voted upon in our Annual General Meeting on June 11, 2015.

The Company develops and delivers technology-enabled products and services that improve customer experience management capabilities for corporations. Their focus assists companies who wish to improve business performance by measuring and transforming the ways they interact with customers.

The Company services a wide variety of industries and customer size.

The Financial Statements and related disclosures as of March 31, 2015 and for the three months ended March 31, 2015, are unaudited, pursuant to the rules and regulations of the United States Securities and Exchange Commission ("SEC"). The December 31, 2014, Balance Sheet data was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States of America ("U.S.").  Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles ("U.S. GAAP") have been condensed or omitted pursuant to such rules and regulations. In our opinion, these financial statements include all adjustments (consisting only of normal recurring adjustments) necessary for the fair statement of the results for the interim periods. These financial statements should be read in conjunction with the financial statements included in our Annual Report for the year ended December 31, 2014, filed on Form 10-K with the SEC on March 31, 2015.  The results of operations for the three months ended March 31, 2015, are not necessarily indicative of the results to be expected for the full year. Unless the context otherwise requires, all references to "Touchpoint Metrics," "we," "us," "our" or the "company" are to Touchpoint Metrics, Inc. and our subsidiaries.

Note 2: Summary of Significant Accounting Policies

Website Development Costs

Development of a new Company website began in September 2014; related costs incurred during the design and production stages of website development were capitalized prior to its go-live date, which occurred in March 2015.  Now that the website is live, all capitalized costs will be amortized using straight-line basis over two years, the estimated economic life of the completed website.

Note 3: Recent Accounting Pronouncements

In May 2014, the FASB and the International Accounting Standards Board ("IASB") jointly issued Accounting Standards Update ("ASU") No. 2014-09, Revenue from Contracts with Customers ("ASU 2014-09"), a comprehensive new revenue recognition standard that will supersede nearly all existing revenue recognition guidance. The objective of ASU 2014-09 is that a company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. ASU 2014-09 will be effective for the first quarter of 2017. An entity can elect to adopt ASU 2014-09 using one of two methods, either full retrospective adoption to each prior reporting period, or recognizing the cumulative effect of adoption at the date of initial application.  The Company is in the process of evaluating the new standard and does not know the effect, if any ASU 2014-09 will have on the Financial Statements or which adoption method will be used.
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Note 4: Property and Equipment

Property and equipment consists of:

   
March 31,
   
December 31,
 
   
2015
   
2014
 
Furniture
 
$
31,731
   
$
31,731
 
Computers and hardware
   
50,612
     
49,826
 
Software
   
38,646
     
38,646
 
Equipment
   
2,359
     
2,359
 
Leasehold Improvements
   
95,608
     
95,608
 
Land
   
85,000
     
85,000
 
Land Improvements
   
4,000
     
4,000
 
     
307,956
     
307,171
 
Less: accumulated depreciation
   
(216,463
)
   
(216,122
)
   
$
91,493
   
$
91,048
 

Depreciation expense incurred during the three months ended March 31, 2015 and 2014 was $341 and $429, respectively.

Note 5: Stock-Based Compensation

The Company's stock-based compensation program was established in 2008. Plan Shares cannot exceed 30% of any outstanding issue or 2,500,000 shares, whichever is the lower amount.

In order to calculate the fair value of stock options at the date of grant, we use the Black-Scholes option pricing model. The volatility used was based on historical volatility of similar sized companies due to lack of historical data of the Company's stock price.  The expected term was determined based on the simplified method outlined in Staff Accounting Bulletin No. 110.  The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant.

The company currently has four active option commitments. Each commitment has an exercise price equal to the fair market value of our common stock on the date of grant, a graded vesting schedule, and a ten-year term.

At March 31, 2015, 500,000 stock options were exercisable and $103,722 of total compensation cost related to vested share-based compensation grants had been recognized.  Unrecognized compensation expense from stock options was $61,239 at March 31, 2015, which is expected to be recognized over a weighted-average vesting period 0.855 years beginning April 1, 2015.

The following table summarizes our stock option activity for the three months ended March 31, 2015:

   
Number of
Shares
   
Weighted
Avg EP per
Share
   
Weighted Avg
Remaining
Contractual
Term (Yrs)
   
Aggregate
Intrinsic
Value
 
Outstanding at December 31, 2014
   
760,000
   
$
0.40
     
7.73
     
-
 
Granted
   
-
   
$
-
     
-
     
-
 
Exercised
   
-
     
-
     
-
     
-
 
Forfeited or expired
   
-
   
$
-
     
-
     
-
 
Outstanding at March 31, 2015
   
760,000
   
$
0.40
     
7.49
   
$
341,000
 
Fully vested and expected to vest at March 31, 2015
   
500,000
   
$
0.39
     
6.94
   
$
232,000
 
Non-exercisable at March 31, 2015
   
260,000
   
$
0.43
     
8.53
   
$
109,000
 
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The following assumptions were used to calculate weighted average fair values of the options granted in the three months ended March 31, 2015 and 2014:

   
Three Months Ended
March 31,
 
   
2015
   
2014
 
Expected life (in years)
   
-
     
5.5
 
Risk-free interest rate
   
-
     
2.07
%
Volatility
   
-
     
65.22
%
Dividend yield
   
-
     
-
 
Weighted average grant date fair value per option granted
 
$
-
   
$
0.29
 

To the extent the actual forfeiture rate is different than what we have anticipated, share-based compensation expense related to these options will be different from our expectations.

Note 6: Concentrations

The Company sells products and services under various terms to a broad range of companies across multiple industries ranging from start-ups to Fortune 500 companies, with sales concentrated among a few large clients. For the three months ended March 31, 2015 and 2014, the percentage of sales and the concentrations are as follows:

   
03/31/15
   
03/31/14
 
Largest client
   
58.96
%
   
79.15
%
Second largest client
   
20.04
%
   
18.37
%
Third largest client
   
10.49
%
   
1.53
%
Next three largest clients
   
10.51
%
   
0.95
%
All other clients
   
0.00
%
   
0.00
%
     
100.00
%
   
100.00
%

During 2012, the Company entered a consulting services agreement with mfifty, which is a related party. The President of the Company is also an owner of mfifty. During the three months ended March 31, 2015 and 2014, the company earned consulting revenues of approximately $0 and $5,275, respectively, from this related party.

Sales are made without collateral and the credit-related losses have been insignificant or non-existent. Accordingly, there is no provision made to include an allowance for doubtful accounts.

Note 7: Capitalized Software Development Costs

Costs incurred to develop Software as a Service (SaaS) technology consist of external direct costs of materials and services and payroll and payroll-related costs for employees who directly devote time to the project. Research and development costs incurred during the preliminary project stage were expensed as incurred. Capitalization begins when technological feasibility is established. Costs incurred during the operating stage of the software application relating to upgrades and enhancements are capitalized to the extent that they result in the extended life of the product. All other costs are expensed as incurred.

Amortization of software development costs commences when the product is available for general release to customers. The capitalized costs are amortized on a straight line basis over the three year expected useful life of the software. Capitalized software development costs, net of amortization, were $73,102 and $91,378 as of March 31, 2015 and December 31, 2014, respectively. Amortization expense incurred during the three months ended March 31, 2015 and 2014 was $18,276 and $18,276, respectively, and is included in cost of goods sold.

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Note 8: Intangible Assets

Intangibles as of March 31, 2015 consisted of the following:

   
Gross
   
Accumulated
Amortization
   
Net Book Value
 
PetroPortfolio
 
$
131,151
   
$
(89,537
)
 
$
41,614
 
Website development costs
   
65,338
     
(1,361
)
   
63,977
 
LinkedIn Group
   
2,500
     
(1,667
)
   
833
 
Organization costs
   
1,377
     
(1,377
)
   
-
 
Total intangibles
 
$
200,366
   
$
(93,942
)
 
$
106,424
 

Development of a new Company website began in September 2014; related costs incurred during the design and production stages of website development were capitalized prior to its go-live date, which occurred in March 2015.  Now that the website is live, all capitalized costs will be amortized using straight-line basis over two years, the estimated economic life of the completed website.

Amortization of identifiable intangible assets was $1,570 and $208 for the three months ended March 31, 2015 and 2014, respectively.

The Company's intangible assets are reviewed for impairment when facts or circumstances suggest that the carrying value of the asset group containing these assets may not be recoverable.  There were no impairment charges during the three months ending March 31, 2015 and 2014.

Note 9: Commitments and Contingencies

Leases
The Company leases two facilities in northern California under operating leases that expire in 2016.  Rent expense under operating leases was $8,805 and $6,132 for the three months ended March 31, 2015 and 2014, respectively.

As of March 31, 2015, estimated future payments under operating leases (including rent escalation clauses) for each of the next five years is as follows:

2015
 
$
26,620
 
2016
   
23,890
 
2017
   
-
 
2018
   
-
 
2019
   
-
 
Total minimum lease payments
 
$
50,510
 

Purchase Obligations

The Company has entered into non-cancelable service contracts related to SaaS licenses which expire in the years ended December 31, 2016 and 2015. As of March 31, 2015 future payments under these contractual obligations were as follows:

2015
 
$
25,641
 
2016
   
370
 
2017
   
-
 
2018
   
-
 
2019
   
-
 
Total purchase obligations
 
$
26,011
 
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Legal Matters

The Company has no known legal issues pending.

Note 10: Debt

On September 16, 2011, a $100,000 CAD note was executed with Brad Holland, a 2.02% shareholder. The note is structured to incur a balloon payment of the principal and 4% APR non-compounding accrued interest on its amended maturity date of September 16, 2016. All accrued interest to date was paid in September 2014. Subsequent to this payment, the Company recorded unrealized gains of $7,990 and $13,829 during the three months ended March 31, 2015 and the year ending December 31, 2014 related to the revaluation of this note's principal from $100,000 CAD to $78,906 and $86,171 USD, respectively.  Interest accrued on this note as of March 31, 2015 and December 31, 2014 was $1,083 and $583, respectively.

On September 7, 2011, a $50,000 USD note was executed with McLellan Investment Corporation, an unrelated party. The note is structured to incur a balloon payment of the principal and 4% APR non-compounding accrued interest on its amended maturity date of September 7, 2016. All accrued interest to date was paid in September 2014. Interest accrued on this note as of March 31, 2015 and December 31, 2014 was $1,825 and $1,029, respectively.

Note 11: Interest Expense

Interest expense consists of interest on the Company's debt, short-term promissory note, and credit card balances.  Interest expense was $2,448 and $3,092 for the three months ended March 31, 2015 and 2014, respectively.

Note 12: Income Taxes

No provision for income taxes at this time is being made due to the offset of cumulative net operating losses.  A full valuation allowance has been established for deferred tax assets based on a "more likely than not" threshold. The ability to realize deferred tax assets depends on our ability to generate sufficient taxable income within the carry forward periods provided in the tax law. While the Company's statutory tax rate can range from 15% - 39% depending on taxable income level, the effective tax rate is 0% due to the effects of the valuation allowance described above. The Company does not have any material uncertainties with respect to its provisions for income taxes.

Note 13: Net Income per Share

Net income per share was computed by dividing the net income by the weighted average number of common shares outstanding during the period.  The weighted average number of shares was calculated by taking the number of shares outstanding and weighting them by the amount of time that they were outstanding.  The effects of certain stock options and warrants are excluded from the determination of the weighted average common shares outstanding for diluted income per share in each of the periods presented as the effects were anti-dilutive or the exercise price for the outstanding options exceeded the average market price for the Company's common stock.  Accordingly, net income per share basic and diluted is equal in all periods presented.

The computations for basic and diluted net income (loss) per share are as follows:

   
Three Months Ended March 31,
 
   
2015
   
2014
 
Net income (loss)
 
$
(129,566
)
 
$
(114,422
)
Basic and diluted weighted average common shares outstanding
   
16,081,158
     
16,081,158
 
Net income (loss) per share, basic and diluted
 
$
(0.008
)
 
$
(0.007
)

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Note 14: Going Concern

The accompanying financial statements and notes have been prepared assuming that the Company will continue as a going concern.

For the three months ended March 31, 2015, the Company had a net loss of $129,566.  In addition, the Company had a net income of $3,123 for the year ended December 31, 2014. These circumstances result in substantial doubt as to the Company's ability to continue as a going concern.  The Company's ability to continue as a going concern is dependent upon the Company's ability to continue to generate sufficient revenues to operate profitably, or raise additional capital through debt financing and/or through sales of common stock.

The failure to achieve the necessary levels of profitability or obtain the additional funding would be detrimental to the Company.  The financial statements do not include any adjustments relating to the recoverability and classification of recorded assets, or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.








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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Cautionary Statement

This Management's Discussion and Analysis includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like: "believe," "expect," "plan", "estimate," "anticipate," "intend," "project," "will," "predicts," "seeks," "may,"  "would," "could," "potential," "continue," "ongoing," "should" and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements, which apply only as of the date of this Form 10-Q. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from our predictions. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events, or otherwise.

Overview

We are a customer experience (CX) management solutions company providing Touchpoint Mapping®, an on-demand ("cloud based") suite of customer experience software, as well as professional and related services designed to help organizations improve customer experiences, increase customer loyalty, reduce costs and increase revenue.

We believe that delivering better customer experiences is a powerful, sustainable way for any organization to differentiate from their competition.  We are engaged in the business of developing and delivering technology-enabled products and professional services that help large, medium and small organizations to do this by improving their customer listening and customer experience management capabilities.

Our product, Touchpoint Mapping® On-Demand, is a research-based software solution designed to be a comprehensive customer experience solution for customer-centric organizations to measure and gather customer data across all their touchpoints, channels and interactions with their customers. It enables an organization's personnel to leverage a common application to see where and how to improve brand and customer loyalty, and their customers' experiences across multiple channels and touchpoints, including web, sales, marketing, contact center, social, mobile, physical locations and others.

Our value-added and professional services helps primarily large and medium organizations plan, design and deliver better customer experiences and organize to do so, in addition to analysis and review of client data gathered through our application. Other services include customer experience training, strategy consulting and business process optimization, and are directed toward increasing our customers' adoption of our products and services, helping maximize their return on investment, and improving our customers' efficiency.

Development of our software is ongoing, as Touchpoint Mapping On-Demand is refined and improved based on customer feedback, and as it is customized for specific organizations and industry sectors. The services delivered with Touchpoint Mapping On-Demand may include consulting and additional research services, as well as services such as assessment, integration, implementation and additional offline analysis and reporting of data. Customer experience consulting and professional services are offered primarily through our consulting services group, MCorp, which is a dba of the Company.

Though we released Touchpoint Mapping On-Demand in 2013, we cannot predict the timing or probability of generating material sales revenue from it.  As of this filing, we have yet to engage the necessary sales and marketing staff or the capabilities required to capabilities to identify, develop, and close material product sales opportunities, and currently lack sufficient resources to market and sell our products in the manner which we believe is required to achieve our product sales and revenue growth objectives.
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Sources of Revenue

Our revenue consisted primarily of professional and software-enabled consulting services, product sales and other revenues in 2015 and 2014. Consulting services include customer experience management consulting in the areas of strategy development, planning, education, training and program design, and includes the articulation of customer-centric strategies and implementation roadmaps in support of these strategies. Product revenue is from productized and software-enabled service sales not elsewhere classified, while other revenue includes reimbursement of related travel costs and out-of-pocket expenses.

While our plan of operations is based on migrating the majority of our service revenue from these categories to recurring SaaS subscription fees, we anticipate that fees for professional and software-enabled consulting services will remain a significant revenue source in the near future. As of March 31, 2015, we have successfully delivered certain features and functionality of our software product, Touchpoint Mapping On-Demand, to several clients. However, we have not obtained material stand-alone sales commitments for Touchpoint Mapping On-Demand, and do not anticipate being able to do so until we engage the necessary sales and marketing staff to develop and execute product sales opportunities.

Should we successfully obtain material sales commitments for Touchpoint Mapping On-Demand, we anticipate that subscription agreements and related professional services associated with delivering our software solutions will become a source of significant revenue. Subscriptions and associated professional services pricing are based on our gross margin objectives, growth strategies and the specific needs of our clients' organizations, measured primarily by the following metrics: breadth of insights sought, number of employees, number of customers and customer segments, frequency of insights gathered, and other variables.

Subscription agreements for our software solutions are offered as monthly term agreements which contain a minimum commitment period of at least 12 months, and which include related setup, upgrades, hosting and support. Professional services include consulting fees related to implementation, customization, configuration, training and other value added services.

Based on data gathered during the implementation stage of on-demand software and software-enabled services engagements, we believe that the average time it will take our clients from placing an order to live deployment of our products is between 30 and 45 days. We typically invoice clients upon inception of subscription agreements for setup and total subscription fees contracted over the term of the agreements, with payment due within 30 days.

Professional services related to the subscription agreements are invoiced at the inception of the professional services agreement at one-third or fifty percent of total fees, with the balance of payments due over the duration of the contract as project milestones are met. Amounts invoiced are recorded in accounts receivable and deferred revenue or revenue, depending on whether revenue recognition criteria have been met.

Cost of Revenue and Operating Expenses

Our costs of revenue and operating expenses are detailed at the sub-category level in our Income Statements. And while the financial results for these categories are further explained in the Results of Operations section below, a general description of these categories follows:

Cost of Goods Sold

Cost of goods sold consists primarily of expenses directly related to providing professional and consulting services. Those expenses include contract labor, third-party services, and materials and travel expenses related to providing professional services to our clients.  As certain features of Touchpoint Mapping® On-Demand were made available for general release in 2014, costs of goods also included product-related hosting and monitoring costs, licenses for products embedded in the application, amortization of capitalized software development costs, related sales commissions, service support, account management and subscriptions, as applicable.
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Should our client base grow, we intend to continue to invest additional resources in our hosting, technical support and professional services capabilities, as well as our utilization of third-party licensed software. We expect our professional services costs to increase in absolute dollars as we increase our overall revenue, but expect that professional services as a percentage of total revenue will decrease as we continue to shift our business towards sales of on-demand software solutions and software-enabled services. Because cost as a percentage of revenue is higher for professional services revenue than for software product sales revenue, a decrease in professional services as a percentage of total revenue will likely increase gross profit as a percentage of total revenue.

General and Administrative Expenses

General and administrative expenses consist primarily of salary and related expenses for management, client delivery, finance and accounting, and sales personnel. Expenses also include contract services, marketing and promotion, professional fees, software license fee expenses, administrative costs, insurance, rent and a portion of travel expenses and other overhead.

Sales and marketing expenses are currently reflected in salaries and wages, commissions, contract labor, marketing and promotion, and other related overhead expense categories. Since we will be recognizing revenue over the terms of the subscriptions or professional services engagements, we expect to experience a delay between increases in selling and marketing expenses and the recognition of revenue. We expect to continue to incur significant sales and marketing expenses in both absolute dollars and as a percentage of expenses as we hire sales and additional marketing personnel and increase the level of marketing activities.

We expect that total general and administrative expenses will increase as we continue to add personnel in connection with the growth of our business. In addition to increases in sales and marketing and research and development expenses, we anticipate we will also incur additional employee salaries and related expenses, professional service fees and insurance costs related to the growth of our business and operations to meet the requirements of a public company.

Results of Operations

   
Three Months Ended March 31,
   
Change from
   
Percent Change
 
   
2015
   
2014
   
Prior Year
   
from Prior Year
 
Revenue
 
$
430,871
   
$
370,706
   
$
60,165
     
16.23
%

Revenues increased for the three months ended March 31, 2015 as compared to the three months ended March 31, 2014, due to increased sales of increased sales of our consulting and software-enabled services, including delivery of Touchpoint Mapping® On-Demand.

   
Three Months Ended March 31,
   
Change from
   
Percent Change
 
   
2015
   
2014
   
Prior Year
   
from Prior Year
 
Cost of Goods Sold
 
$
173,913
   
$
77,495
   
$
96,418
     
124.42
%

Cost of goods sold increased for the three months ended March 31, 2015 as compared to the same period in 2014 based on the following:

·
An increase of approximately $66,700 in direct labor costs primarily due to the addition of consulting and research contractors delivering professional services.
·
An increase of approximately $28,200 in travel and other project expenses resulting from an increase in consulting engagements requiring client site visits.

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Three Months Ended March 31,
   
Change from
   
Percent Change
 
   
2015
   
2014
   
Prior Year
   
from Prior Year
 
Salaries and Wages
 
$
253,207
   
$
261,059
   
$
(7,852
)
   
(3.01
%)

Salaries and wages decreased slightly for the three months ended March 31, 2015 as compared to the three months ended March 31, 2014 as we started to capitalize certain employee payroll costs for those individuals that directly devoted time to website development in Q1 2015.

   
Three Months Ended March 31,
   
Change from
   
Percent Change
 
   
2015
   
2014
   
Prior Year
   
from Prior Year
 
Contract Services
 
$
45,635
   
$
21,602
   
$
24,034
     
111.26
%

Contract services increased for the three months ended March 31, 2015 as compared to the same period in 2014. The increase was due primarily to increases in business development and investor relations consulting fees incurred during the period.

   
Three Months Ended March 31,
   
Change from
   
Percent Change
 
   
2015
   
2014
   
Prior Year
   
from Prior Year
 
Other General and Administrative
 
$
91,315
   
$
121,880
   
$
(30,566
)
   
(25.08
%)

Other general and administrative costs decreased for the three months ended March 31, 2015 as compared to the three months ended March 31, 2014, based on the following:

·
An increase of approximately $3,800 in software license expenses related to accounting, project management, and other productivity software;
·
A decrease of approximately $18,400 in marketing expenses; and
·
A decrease of approximately $16,000 in other costs including fees related to administration, business insurance, bank and interest expense, SEC and SEDAR filing fees, and other miscellaneous charges.

   
Three Months Ended March 31,
   
Change from
   
Percent Change
 
   
2015
   
2014
   
Prior Year
   
from Prior Year
 
Other Income (Expense)
 
$
6,081
   
$
-
   
$
6,081
     
100.00
%

Other income (expense) increased for the three months ended March 31, 2015 as compared to the three months ended March 31, 2014.  This increase was primarily due to recording an unrealized gain associated with the revaluation of a promissory note from CAD to USD.

Liquidity and Capital Resources

We measure our liquidity in a variety of ways, including the following:

   
March 31,
   
December 31,
 
   
2015
   
2014
 
Cash and Cash Equivalents
 
$
551,363
   
$
649,063
 
Working Capital
 
$
380,754
   
$
640,319
 

For the three months ended March 31, 2015 and the year ended December 31, 2014, we were able to finance our operations, including capital expenditures for infrastructure, product development and marketing activities through operating activities and cash on hand.  The accompanying financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and the satisfaction of liabilities and commitments in the normal course of business. As reflected in the financial statements included in this report, for the three months ended March 31, 2015 we had a net loss of $129,566, and a net income of $3,123 for the year ended December 31, 2014.
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We have had material operating losses and have not yet created positive cash flows. These factors raise substantial doubt as to our ability to continue as a going concern. Our ability to continue as a going concern is entirely dependent upon our ability to achieve a level of profitability, and/or to raise additional capital through debt financing and/or through sales of common stock. We cannot provide any assurance that profits from operations, if any, will generate sufficient cash flow to meet our working capital needs and service our existing debt, nor that sufficient capital can be raised through debt or equity financing. The financial statements do not include adjustments related to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result should we be unable to continue as a going concern.

Anticipated Uses of Cash

In 2014, our primary areas of investment were professional staff to support our services business, as well as staff to support SaaS product delivery and client relationship management. We also invested in product development and sales and marketing activities, including sales and staff, marketing and sales automation software and other related services.

In 2015, our primary areas of investment are expected to continue to be professional staff to support our services business, as well as staff to support SaaS product delivery and manage client relationships. We also anticipate investments in product development and sales and marketing activities, including building our sales and marketing staff, marketing and advertising services, and other related activities.  A secondary area of investment may include the hiring of business development staff to support the development of our indirect distribution channels.

We currently plan to fund these planned expenditures with cash flows generated from ongoing operations during this period. We will consider raising capital through debt financing and/or additional sales of common stock if necessary.  We do not intend to pay dividends in the foreseeable future.

Cash Flow - Three Months Ended March 31, 2015 and 2014

Operating Activities. During the three months ended March 31, 2015, we reported negative cash flows from operations of $58,612.  This consisted of our net loss of $129,566 adjusted primarily by decreases in depreciation and amortization of $20,186, decreases in stock compensation expense of $11,971, increases in accounts receivable of $6,117, decreases in other assets of $15,229, increases in accounts payable of $38,110, decreases in deferred revenue of $1,670, increases in accrued interest of $1,023, increases in gain on asset disposal of $786, and increases in both unrealized and realized gains of $6,081 and $911, respectively, on foreign currency translations.  The increase in accounts receivable is a direct result of entering into significant consulting services engagements in 2014.  Increases in accounts payable were due to increased spending associated with the marketing and sales of our SaaS product, direct costs incurred in delivering our consulting services, and fees related to administration, business insurance, bank and interest expense, SEC and SEDAR filing fees, and other miscellaneous charges. Accrued liabilities decreased primarily due to the payoff of notes payable in Q3 of 2014.

During the three months ended March 31, 2014, we reported negative cash flows from operations of $79,285.  This consisted of our net loss of $114,422 adjusted primarily by decreases in depreciation and amortization of $18,913, decreases in stock compensation expense of $12,971, increases in accounts receivable of $38,879, increases in other assets of $16,504, increases in accounts payable of $24,037, decreases in other current liabilities of $36,499, and decreases in deferred revenue of $1,900.  The increase in accounts receivable is a direct result of entering four significant consulting services engagements in Q1 of 2014.  Increases in accounts payable were due to increased spending associated with the marketing and sales of our SaaS product, direct costs incurred in delivering our consulting services, and legal and advisory fees relating to our SEC and SEDAR filings.

Days Sales Outstanding (DSO) during the three months ended March 31, 2015 was approximately 36 days, up from approximately 27 days during the three months ended March 31, 2014. This was a direct result of one customer exceeding their contractual payment terms of net 30 days by an additional 60 days.

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Investing Activities. Net cash used in investing activities for the three months ended March 31, 2015 and 2014 amounted to $39,088 and $0, respectively and primarily consisted of capitalized web development costs.

Financing Activities. Net cash provided by financing activities for both of the three month periods ended March 31, 2015 and 2014 amounted to $0.

Off Balance Sheet Arrangements

We did not have any off balance sheet arrangements as of March 31, 2015.

Contractual Obligations

We lease two facilities in northern California from Four Kays, under operating leases both expected to expire in 2016. We do not have any debt capital lease obligations. As of March 31, 2015,  the following table summarizes our contractual obligation under the foregoing lease agreements and the effect such obligations are expected to have on our liquidity and cash flow in future periods:

   
Payments Due by Period
 
   
Total
   
Less Than
1 Year
   
1-3 Years
   
3-5 Years
   
More Than
5 Years
 
Operating lease obligations
 
$
50,510
   
$
35,579
   
$
14,931
   
$
-
   
$
-
 
Purchase obligations
 
$
26,011
   
$
26,011
   
$
-
   
$
-
   
$
-
 

(a)
The operating lease obligations presented reflect future minimum lease payments due under the non-cancelable portions of our operating lease.
(b)
Purchase obligations primarily represent non-cancelable contractual obligations related to SaaS licenses.

ITEM 3.                    QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and as such, are not required to provide the associated information under this item.

ITEM 4.                    CONTROLS AND PROCEDURES

Our management, under the supervision and with the participation of our Principal Executive Officer and Principal Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934). Based upon that evaluation, our Principal Executive Officer and Principal Financial Officer concluded that, as of  March 31, 2015, our disclosure controls and procedures were effective in ensuring that information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and reported, within the time periods specified in the rules and forms of the Securities and Exchange Commission and (ii) accumulated and communicated to our management, including our principal executive and principal accounting officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.  There were no changes in our internal control over financial reporting during the quarter ended March 31, 2015 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.


PART II. OTHER INFORMATION

ITEM 1A.               RISK FACTORS.

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and as such, are not required to provide the associated information under this item.
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ITEM 6.                     EXHIBITS.

   
Incorporated by reference
Filed
Exhibit
Document Description
Form
Date
Number
herewith
           
3.1
Articles of Incorporation (12/14/2001).
S-1
4/25/12
3.1
 
           
3.2
Amended Articles of Incorporation (4/08/2006).
S-1
4/25/12
3.2
 
           
3.3
Amended Articles of Incorporation (10/17/2011).
S-1
4/25/12
3.3
 
           
3.4
Amended and Restated Bylaws.
S-1
4/25/12
3.4
 
           
4.1
Specimen Stock Certificate.
S-1
4/25/12
4.1
 
           
10.1
Lease Agreement for San Anselmo office.
S-1
4/25/12
10.1
 
           
10.2
Lease Agreement for North Carolina office.
S-1
4/25/12
10.2
 
           
10.3
Lease Agreement for San Francisco office.
S-1
4/25/12
10.3
 
           
10.4
Deed covering Lake County Real Property.
S-1
4/25/12
10.4
 
           
10.5
Stock Option Plan.
S-1
4/25/12
10.5
 
           
10.6
Promissory Note – McLellan Investment Corporation.
S-1/A-2
7/24/12
10.6
 
           
10.7
Promissory Note – Brad Holland.
S-1/A-2
7/24/12
10.7
 
           
10.8
Employment Agreement – Lynn Davison.
S-1/A-3
9/12/12
10.8
 
           
10.9
Services Agreement with mfifty dated March 2, 2012.
S-1/A-3
9/12/12
10.9
 
           
10.10
Share Option Plan with Lynn Davison dated September 3, 2013.
10-Q
11/14/13
10.38
 
           
10.11
Lease Extension Agreement with Annette Kaufman Survivor Trust
dated February 26, 2013.
10-K
3/31/14
10.39
 
           
10.12
Independent Contractor Agreement with Ashley Garnot dated
August 1, 2013.
10-K
3/31/14
10.40
 
           
10.13
Non-Disclosure Agreement with Ashley Garnot dated August 1,
2013.
10-K
3/31/14
10.41
 
           
10.14
Statement of Work with Ashley Garnot dated August 1, 2013.
10-K
3/31/14
10.42
 
           
10.15
Master Services Agreement with Progress Software Corporation
dated December 6, 2013.
10-K
3/31/14
10.43
 
           
10.16
Statement of Work (Schedule A) with Progress Software dated
December 6, 2013.
10-K
3/31/14
10.44
 
           
10.17
Statement of Work 2 with Ashley Garnot dated February 2, 2014.
10-K
3/31/14
10.48
 
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10.18
Endorsement and Market Agreement with Western Independent Bankers' Service Corporation, dated March 17, 2014.
10-Q
08/01/14
10.49
 
           
10.19
Lease with Four Keys dated June 5, 2014.
10-Q
08/01/14
10.50
 
           
10.20
Statement of Work with lululemon athletica Canada inc. dated
June 12, 2014.
10-Q
11/06/14
10.1
 
           
10.21
Statement of Work with Microsoft Corporation dated August 28,
2014.
10-Q
11/06/14
10.2
 
           
10.22
Statement of Work with NuVision Federal Credit Union dated
August 15, 2014.
10-Q
11/06/14
10.3
 
           
10.23
Agreement with Andrew Barwicki Incorporated.
8-K
01/23/15
10.1
 
           
10.24
Addendum to June 12, 2014 Statement of Work with lululemon
athletica Canada inc. dated October 10, 2014.
10-K
3/31/15
10.24
 
           
10.25
Statement of Work with Microsoft Corporation dated December
31, 2014.
10-K
3/31/15
10.24
 
           
10.26
Statement of Work with Microsoft Corporation dated March 6,
2015.
     
X
           
14.1
Code of Ethics.
10-K
3/27/13
14.1
 
           
31.1
Certification of Principal Executive and Principal Financial Officer
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
X
           
32.1
Certification of Chief Executive and Chief Financial Officer
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
     
X
           
99.7
Letter to the Shareholders.
8-K
4/04/14
99.7
 
           
101.INS
XBRL Instance Document.
     
X
           
101.SCH
XBRL Taxonomy Extension – Schema.
     
X
           
101.CAL
XBRL Taxonomy Extension – Calculations.
     
X
           
101.DEF
XBRL Taxonomy Extension – Definitions.
     
X
           
101.LAB
XBRL Taxonomy Extension – Labels.
     
X
           
101.PRE
XBRL Taxonomy Extension – Presentation.
     
X


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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report has been signed on its behalf by the undersigned, thereunto duly authorized on this 14th day of May, 2015.


 
TOUCHPOINT METRICS, INC.
 
(the "Registrant"
     
 
BY:
MICHAEL HINSHAW
   
Michael Hinshaw
President, Principal Executive Officer, Principal Accounting Officer, Principal Financial Officer, Treasurer and a Director











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EXHIBIT INDEX

   
Incorporated by reference
Filed
Exhibit
Document Description
Form
Date
Number
herewith
           
3.1
Articles of Incorporation (12/14/2001).
S-1
4/25/12
3.1
 
           
3.2
Amended Articles of Incorporation (4/08/2006).
S-1
4/25/12
3.2
 
           
3.3
Amended Articles of Incorporation (10/17/2011).
S-1
4/25/12
3.3
 
           
3.4
Amended and Restated Bylaws.
S-1
4/25/12
3.4
 
           
4.1
Specimen Stock Certificate.
S-1
4/25/12
4.1
 
           
10.1
Lease Agreement for San Anselmo office.
S-1
4/25/12
10.1
 
           
10.2
Lease Agreement for North Carolina office.
S-1
4/25/12
10.2
 
           
10.3
Lease Agreement for San Francisco office.
S-1
4/25/12
10.3
 
           
10.4
Deed covering Lake County Real Property.
S-1
4/25/12
10.4
 
           
10.5
Stock Option Plan.
S-1
4/25/12
10.5
 
           
10.6
Promissory Note – McLellan Investment Corporation.
S-1/A-2
7/24/12
10.6
 
           
10.7
Promissory Note – Brad Holland.
S-1/A-2
7/24/12
10.7
 
           
10.8
Employment Agreement – Lynn Davison.
S-1/A-3
9/12/12
10.8
 
           
10.9
Services Agreement with mfifty dated March 2, 2012.
S-1/A-3
9/12/12
10.9
 
           
10.10
Share Option Plan with Lynn Davison dated September 3, 2013.
10-Q
11/14/13
10.38
 
           
10.11
Lease Extension Agreement with Annette Kaufman Survivor Trust
dated February 26, 2013.
10-K
3/31/14
10.39
 
           
10.12
Independent Contractor Agreement with Ashley Garnot dated
August 1, 2013.
10-K
3/31/14
10.40
 
           
10.13
Non-Disclosure Agreement with Ashley Garnot dated August 1,
2013.
10-K
3/31/14
10.41
 
           
10.14
Statement of Work with Ashley Garnot dated August 1, 2013.
10-K
3/31/14
10.42
 
           
10.15
Master Services Agreement with Progress Software Corporation
dated December 6, 2013.
10-K
3/31/14
10.43
 
           
10.16
Statement of Work (Schedule A) with Progress Software dated
December 6, 2013.
10-K
3/31/14
10.44
 
           
10.17
Statement of Work 2 with Ashley Garnot dated February 2, 2014.
10-K
3/31/14
10.48
 
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10.18
Endorsement and Market Agreement with Western Independent Bankers' Service Corporation, dated March 17, 2014.
10-Q
08/01/14
10.49
 
           
10.19
Lease with Four Keys dated June 5, 2014.
10-Q
08/01/14
10.50
 
           
10.20
Statement of Work with lululemon athletica Canada inc. dated
June 12, 2014.
10-Q
11/06/14
10.1
 
           
10.21
Statement of Work with Microsoft Corporation dated August 28,
2014.
10-Q
11/06/14
10.2
 
           
10.22
Statement of Work with NuVision Federal Credit Union dated
August 15, 2014.
10-Q
11/06/14
10.3
 
           
10.23
Agreement with Andrew Barwicki Incorporated.
8-K
01/23/15
10.1
 
           
10.24
Addendum to June 12, 2014 Statement of Work with lululemon
athletica Canada inc. dated October 10, 2014.
10-K
3/31/15
10.24
 
           
10.25
Statement of Work with Microsoft Corporation dated December
31, 2014.
10-K
3/31/15
10.24
 
           
10.26
Statement of Work with Microsoft Corporation dated March 6, 2015.
     
X
           
14.1
Code of Ethics.
10-K
3/27/13
14.1
 
           
31.1
Certification of Principal Executive and Principal Financial Officer
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
     
X
           
32.1
Certification of Chief Executive and Chief Financial Officer
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
     
X
           
99.7
Letter to the Shareholders.
8-K
4/04/14
99.7
 
           
101.INS
XBRL Instance Document.
     
X
           
101.SCH
XBRL Taxonomy Extension – Schema.
     
X
           
101.CAL
XBRL Taxonomy Extension – Calculations.
     
X
           
101.DEF
XBRL Taxonomy Extension – Definitions.
     
X
           
101.LAB
XBRL Taxonomy Extension – Labels.
     
X
           
101.PRE
XBRL Taxonomy Extension – Presentation.
     
X





 
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